Introduction

UNILEVER PAKITAN FORMERLY LEVER BROTHERS WAS ESTABLISHED IN PAKISTAN IN 1958 FIRST SITE IN PAKISTAN WAS RAHIM YAR KHAN LARGEST COMPANY NOW OPERATING AT SIX LOCATIONS IN PAKISTAN

MISSION STATEMENT
Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life

Cooking & eating Let our culinary experts bring pleasure to your palate.

Healthy living Let us make the healthy choice your easy choice.

Beauty & style We want to help you feel good about yourself.

Around the house Hints to make your household chores that little more manageable.

Analysis of unilever products according to Boston consulting group (BCG MATRIX)

Cash Cows Products of unilever Company

Blue Brand Knorr Sauces Lipton Yellow Label Rafhan Custard Rafhan Jelly Rafhan Kheer Rafhan Pudding

 Walls Ice cream Glaxose D Life Buoy Lux

C l

Surf Excel Close Up Fair & Lovely

STAR PRODUCTS OF UNILEVER PAKISTAN

Broke Bond Supreme Knoor Noodles Knoor Rice Make a meal Lipton Green Tea Sunsilk Ponds Face Wash

Question MARKS PRODUTS of UNILEVER

Brooke Bond A1 Knorr soups Knorr yakhni knorr make a meal knorr palao cubes knorr chicken cubes Pearl Dust Rafhan corn oil Rafhan Icecream Rafhan magic 3 Lifebuoy shampoo Clear Flora margarine spread
Ponds Moisturizing Lotion

DOGS OF UNILEVER COMPANY

Energile Rexona deodorant

 Ponds Cold Cream Ponds Suncreen Lotion

NESTLE PAKISTAN (PVT) LIMITED

INTRODUCTION Nestle is a Swiss company founded in 1866 by Henri Nestle. Nestle market its products in 130 countries across the world. Nestle sells over a billion products every day. Nestle put the nutrition as the core of their business, Nestle main focus is on health and wellness. The main consideration of Nestle is Good Food, Good Life to all consumers.

BCG MATRIX OF NESTLE PRODUCTS (BOSTON CONSLTUNING GROUP )

STAR PRODUCLS OF NESTLE

Product: Nescafe : leading coffee brands dominance which is unparalleled by any other brand High market share and high growth rate Product: Ceralac : leading baby food products witnesses quite a long hold in its market share Major contributor for Nestls revenues.

CASH COWS OF NESTLE Product: Maggi Noodles: First preference of children in terms of instant food. High market share but the market growth rate of Noodle consumption is not very high. Number of purchasers. QUESTION MARKS OF NESTLE Product: Milo: removed off the shelves potential to expand importance to Milo Product: Maggi Sauce significant contender leader has been highlighted with top television celebrities huge potential to be converted into a star. Product: Maggi Pickles limited variety sales of Maggi Pickles has never really trigged It is not a dog Product: Maggi Soup Packaged soup market in India has a good future. never been rejected demand for soup itself is underdeveloped

 Product: Kit Kat has an upper edge over its competitors. has lost some of the prominent recognition lacks significant market share Product: Bar One Product: Nestle Milk Product: Nestle Butter Product: Nestle Fruit N Milk DOGS OF NESTLE

Product: Nestea taste conscious Indian consumer. the diverse and typical taste tendered is not in favour. facts are not totally against Nestea. Its a cash cow Product: Milky Bar stage of a power brand. primary acceptance of Milky bar lack of core quality Its a dog

Product: Nestle Dahi Unaware of the product Offered in selected outlets lack of a growing market

 Product: Crunch and Munch Since both these chocolates of Nestle cater to the same market and are also similar in composition and variety

Muhbat Ali junejo Cell:- 03003426015