How To Host Successful Money Making Webcasts

Brought To You By: Mark Call

2 Mark Call - All Rights Reserved

http://WebcastRiches.com

Section One: It's All About the Benefits

Adding webcasts to your sales funnel can make real money, yet many people shy away from taking this step. When you think of the benefits and potential profits webcasts can offer, however, you quickly realize it is one option you simply can't afford to ignore. Webcast formats can be chosen and adapted to fit anyone's personal communication style and any market preferences or needs. No matter what bells and whistles you choose to add, a Webcast simply involves your audience joining you in an online "room" and viewing you or your presentation on their browsers. A Webcast involves both audio and video (as opposed to a teleseminar, which is audio-only), and can also include interactive features such as question-and-answer sessions with your audience or between your expert guest(s) and your audience. Benefits to Your Audience When you consider that people have to travel to a live event, incurring significant costs and sometimes losing as much as a whole week out of their lives to attend, you've clued on to the biggest benefit your webcasts can offer potential attendees:

1. No travel costs 2. No travel time 3. No wear and tear on vehicles

3 Mark Call - All Rights Reserved

http://WebcastRiches.com

4. No wardrobe expenses 5. No food expenses 6. No babysitting arrangements or taking kids out of school I could keep on going, but I'm sure by now you've got the picture! On top of these admitted attractions, Webcast sessions take up only short bites of time, easily worked into a daily schedule. You can present as simple and short a Webcast as one half-hour session, or you can in fact schedule a full virtual weekend or week-long conference, with speakers scheduled throughout each day your virtual conference or summit runs.

Benefits to You Many of these will become apparent as we work our way through this Report but, just to start out with, let's hit 21 high spots. Webcasts can allow you to... 1. 2. Build your mailing list Display your authority status and expertise in an interactive, real-time environment 3. 4. 5. Pre-qualify your audience Engage your audience in a personal, immediate connection Create client loyalty through ongoing interaction and response

4 Mark Call - All Rights Reserved

http://WebcastRiches.com

6. 7. 8. 9. 10.

Save money (leaving more profit!) Show the immediate need for your product or service Repurpose existing or past content Control and tailor your delivery costs Offer upsells or extra paid components (e.g. transcription and recording of your Webcast)

11.

Provide real-time, highly responsive training -- for affiliates, members, students or subscribers

12.

Provide secure "room" where your audience can let you know their deepest needs

13.

Educate your audience to increase your product or service "perceived value"

14.

Interview and showcase other product owners, to boost your own affiliate efforts on their behalf

15.

Share the responsibility of promotion with your Webcast guest(s) and JV partners

16.

Allow others to validate you (guests and audience participants) -- while you hold center stage

17.

Adapt and tailor your presentation to your audience -using their immediate, real-time feedback and interaction

18. 19.

Create a real-time buzz Speed up your connection and social prominence http://WebcastRiches.com

5 Mark Call - All Rights Reserved

20.

Provide one-on-one, personal connection -- to hundreds of people at once

21.

Get your message out and fulfill your mission!

Section Two: How It Works

There is more than one format to Webcast creation. You can create a Live Event people either attend or miss... or set your Webcast up as "on demand", there to be accessed again and again. You can choose to open the phone lines so that your audience can ask questions... or you can forego that interactive element. You can include: Slide shows Screen shots Live action (e.g. visiting a site and demonstrating how you interact with it) Two-way voice interaction You can host it for as little as two or three attendees... or as many as a thousand.

6 Mark Call - All Rights Reserved

http://WebcastRiches.com

Ways to Interact One interactive technique that is severely under-used among online entrepreneurs: Interactive white boards. These are provided by certain Webcast hosting services such as GVO Conference and allow you to make notes and jot down diagrams as you speak; much as you would in a lecture hall with a marker and pad on an upright easel. (If you're brainstorming with virtual employees, you can also choose an option that allows them to "write" on the whiteboard also.) While these are great teaching tools that help to reinforce what you're presenting, interactive elements such as white boards also have drawbacks. For example, one participant with a poor connection can slow things down for others if he tries to use the white board. They do add an extra level of potential hazard to the smooth flow of your Webcast -- but they can also offer added value. Best advice: Practice first, to make sure all elements are working correctly and that you, yourself, are comfortable with this format. Where Creativity Fits In... While there are rigid elements to Webcast production (i.e. you're limited by your software or parameters set by your hosting company) there is one aspect that has no limits -- and that is your creativity.

7 Mark Call - All Rights Reserved

http://WebcastRiches.com

You don't have to present a Webcast the way everyone else does. You can put this format to creative use by using it to present: Workshops Classes Weekly "inner circle" meetings Affiliate, employee or speedy outsource contractor training

Your Webcast Hosting Set Up GVO Conference is my personal choice for webcasts. I use them often and they offer excellent service at a much cheaper price than some of the competitors. However, you should pick what works best for you. When deciding what services or hosting to choose, the best way to approach it is to analyze: What you expect the format to allow you to perform How you expect to do so If potential returns are worth your investment

Also determine in advance what you will need. The basic essentials: A bridge line or VoIP (two-way audio) Registration page (if not provided by your Webcast hosting service) Email Autoresponder series promoting your Webcast Video feed

8 Mark Call - All Rights Reserved

http://WebcastRiches.com

In addition to this, you may wish to add other features, depending on the nature of your Webcast, including: Desktop sharing (great for interactive training sessions or mastermind group meetings) White Board (to help you jot notes and diagrams on screen as you speak) Polling capacity In the next section, we'll have a quick look at six popular Webcast providers. Explore their websites, sign up for a free trial -- and decide for yourself which services will most benefit you -- and your audience!

9 Mark Call - All Rights Reserved

http://WebcastRiches.com

Section Three: Bomb-proofing Your Webcast

Before we get into specific money-making Webcast strategies, let's give a thought to bomb-proofing your Webcast. The best-planned Webcast in the world won't make you money -- or attract repeat participants -- if it's plagued by technical glitches and unexpected hitches! In fact, having your Webcast bomb through a lack of proper preparation is worse than not having the Webcast at all. Fortunately, hosting successful webcasts doesn't take technical genius -- otherwise your participants wouldn't sign up and attend (think about it!) The hardest thing about putting on your first Webcast is undoubtedly getting up the courage to do it! It takes these few essentials to host a Webcast that runs without a hitch... 1. Planning Your Webcast: There are a number of decisions to be made when you're deciding whether or not to run a virtual event. You need to know: Your target market's location (time zone, habits and preferences) Major distractions or competition that would keep your target audience from attending on the date and time you set Your Webcast's technical needs, in order to interact most effectively according to your target audience's preferences

10 Mark Call - All Rights Reserved

http://WebcastRiches.com

 Your Webcast's immediate purpose. (List building? Promoting a product? Prepping your target market for high ticket upsells? Creating trust and a loyal following? Making quick money? Setting your participants up to further your long term marketing goals?) Your Webcast fee. Will your Webcast be a freebie or a paid product? If the latter, how much will your market bear and what price figure will suggest the best perceived value? Is it a "standalone" Webcast or are you planning a whole series? Your Webcast budget Your service provider Your promotion and marketing plan Your incentive. Especially if it's your first Webcast, you'll need to not just promote, but provide an irresistible incentive for people to attend. Your content. Is a Webcast format its best medium? Your format and delivery. Will there be interaction? What would interest your target market the most? Your calls to action -- before, during and after the Webcast. Tracking. Be sure to choose a service that allows you options to track Your follow up. Have this set up and ready to go right at the planning stage Your next Webcast -- and how it fits into your sales funnel and helps build your business

11 Mark Call - All Rights Reserved

http://WebcastRiches.com

1. Choosing Your Webcast Service Provider: There are lots of different Webcast providers out there -- one to suit every budget and need. No matter what service provider or software you decide on, however, there are three common essentials you should never omit. Find a system... ...that is user-friendly, with easy log-in ....whose interface is easy to use - for you, as well as your attendees ...that fits your budget You can take your pick between Webcast software or a hosted online service. If you're new to the game, the latter is definitely your safest option. Below, you'll find a quick overview of seven currently active Webcast providers and the services they offer with, as I mentioned before, GVO Conference being my personal favorite.

Webcast Provider GVO Conference

Payment Options Free 7-day trial Monthly subscription

Notable Features Up to 500 guests Priced based on # of guests Unlimited use 24/7 support Live streaming & built-in video player Desktop Sharing & Whiteboard Live voting polls PC and Mac compatible

OUR No.1 PICK!!

Starts at $8.97 per month

GoToWebcast

Free 30-day trial Monthly or annual payments * Starts at $99 per month

Up to 1,000 guests Priced per organizer Unlimited use 24/7 Support Automatic reminders to registrants "Practice" option

12 Mark Call - All Rights Reserved

http://WebcastRiches.com

Web Ex

Free 14-day trial Starts at $49 per month

Participants can join from any platform (Linux, UNIX, Macs, Windows, Smartphones, etc.) Book through Outlook Express Participants can attend via mobiles Desktop sharing

Microsoft Live Meeting

Pay Per Use or Flat Monthly Sharing fee Starts at $15 per month

Up to 1,250 guests Unlimited use Use Power Point slides Interactive desktop sharing 24/7 Support PC and Mac compatible

Adobe Connect

Free 30-day trial Pay Per Use, Monthly or Annual subscription Starts at $55 per month

One-click sharing Simplified interfaces Customizable screen sizing and resizing Central audio/video controls Drag-and-drop participant management Unlimited use Instantly create MP3s from mobile calls Webcast ability Desktop and document sharing Feature sharing

Calliflower

Free version Free trial of paid version Paid version is $50 per month

a Rondee Free service

*FreF Free version lacks some features of the paid version Up to 40 guests Advance scheduling or "on demand" capability Invitation and response tracking Integration with Outlook Express

There are many options when it comes to Webcast hosting services, but whatever option you choose, be aware that a flat rate plan is usually better than a per minute one.

13 Mark Call - All Rights Reserved

http://WebcastRiches.com

2. Practice and Preparation: The best way to prepare, once you've planned and tested all components: Follow a short "checklist routine" ahead of time that includes:

An outline or script (which can be as informal as notes jotted on a couple of index cards). Pay particular attention to noting down when and where to insert any calls to action.

A thorough check of your system (microphone, settings, set up, etc.)

Testing links to any sites you're planning to access as part of instruction or examples

Run-through of slide shows or images you're planning to incorporate

Testing external technical details such as log in access, muting, etc.

Testing your Special Guest's connection Ensuring the Webcast is being recorded

In other words, have a full dress rehearsal before the actual event. If this uncovers any glitches, fix the glitch -- and repeat the run through. The good news is... most web hosting services do have some sort of "practice" function or training that allows you to get comfortable with the system -- before you go live!

14 Mark Call - All Rights Reserved

http://WebcastRiches.com

Section Four: Making Your Webcast Exceptional

Simply running your Webcast is not enough to generate extra sales or retain those who sign up. You also need to win them over, make them remember you -- and make them want more and more. Do this, and they will buy from you. It's that simple. Your Webcast delivery is what will make you more money than any particular, specific sales technique, so we're going to focus on it in a little more depth... Here are 15 essential tips for outstanding Webcast delivery:

1. Start with a strong hook. Before you can win your audience over, you need to connect. One of the best ways to instantly do this: Come up with a show-stopping opening statement. It doesn't have to be earth-shatteringly brilliant, witty or deep: It just has to grab their attention, hit them in the emotions and make them want to hear more. 2. Reframe negative self-talk to positive. ("I'm not nervous -I'm excited!") 3. Warm up the room. Before your Webcast starts, there will be a short period where people are logging on. While this is going on, make sure you have a "Welcome" slide on screen reassuring them that (a) they're in the right place (b) their Webcast will start shortly... but after that, don't just sit there like a spider waiting for flies: Greet and chat to each person who is entering.

15 Mark Call - All Rights Reserved

http://WebcastRiches.com

Ask and use their names. Talk about the weather. Ask what they're hoping to take away from the session. Ask whatever feels comfortable. (And remember... you're putting them at ease.) 4. Tell your audience what it can expect from your Webcast. Promise -- and then deliver. It doesn't get any simpler than that! 5. Be organized. Being prepared will help you not only feel less nervous (once you get started) but will also emphasize the professional attitude and poise you'll subconsciously convey. 6. Set the rules. For example, if you're planning a question-andanswer session afterwards, let them know what buttons to select and if they can interrupt the speaker. Tell them how to mute and when to come off "mute". You can do this in a friendly but straightforward manner -- remember, you'll be taking the stress of them if you do! 7. Remember that participants get nervous too (particularly if they are planning to ask a question.) It helps if you focus on putting your audience at ease, rather than focusing on your own feelings! 8. Involve your audience. One reason you "warm up the room" - even if you're planning to stick to a non-interactive presentation -- is to engage and connect. If you're able to work questions into your actual presentation, and listen to, acknowledge and offer an answer, your audience trust factor will skyrocket.

16 Mark Call - All Rights Reserved

http://WebcastRiches.com

9. Be natural. This isn't a "lecture" you're giving (even if, technically, it is!) It's a conversation you're having with friends. And that being the case, it also goes without saying that you should do everything in your power to understand who you're speaking to, ahead of time. 10. Handle questions with tact. Remember there's no such thing as a "dumb" question: The person asking it did so because the issue was important to them. If their question is really inappropriate, cheerfully refer them to someone who can give an answer. ("Randy, we're not going to be talking about income tax today in our Sales Secrets Webcast but that's a good question. It sounds like you need to explore that issue further with your bookkeeper or chartered accountant -- they should be able to answer that much better than I can.") 11. Get rid of empty words and bad conversational habits. Tape yourself during an ordinary conversation, or trying to explain something you know well to a family member -- and do this well ahead of your Webcast. Listen to the recording, and notice habitual words or sounds you use. You won't be aware of these while you're actually talking -- but they can really weaken a presentation, especially if their use is repetitive and excessive. Too many "umm..." sounds can make you come off as indecisive, for example. Phrases you repeat a lot can often be meaningless and also make you sound less than sure. ("Figuratively speaking...", "Basically...", "Well, uh..."). You want to be "human"... but you also want to sound confident and professional.

17 Mark Call - All Rights Reserved

http://WebcastRiches.com

12. Remember that professional doesn't mean "perfect". Now that we've got you all scared with that last point, don't have a nervous breakdown if you catch yourself stumbling over a word or saying "Umm..." Being professional means being organized and focused on your audience. Take care of these two details, and the occasional "umm" will most likely endear rather than repel. 13. Tell your audience what you just presented. Recap your main points at the end of your session, focusing on benefits they've received. 14. Thank your audience. Sincerely. They made time out of their busy lives because they decided to trust you and hear what you had to say. Appreciate it. 15. Tell them how they can get more of you! Thanking them provides a nice, easy segue into presenting your call to action -letting them know where they can find further products, how they can stay in contact with you, etc

The best way to become a great speaker and presenter: Get into the habit of watching and analyzing: Other Webcast presenters Celebrity guests on TV talk shows People being interviewed on the news, and on news shows People being put "on the spot" in any other facet of your life (e.g. a classmate being asked to explain something in your night school class)

18 Mark Call - All Rights Reserved

http://WebcastRiches.com

Notice what they do right, and what puts you off. Did they fidget? Did they make eye contact? Did they appear confident? Were they animated and passionate... or nervous and tentative? Did they speak up... or mumble?

Like famous evangelist, Billy Graham, remember that every occasion is an opportunity to practice connection and communication. (Besides, the fact that you're aware and practicing will set you ahead of the vast majority of your peers.) Your delivery and degree of audience connection and engagement will make you more sales -- and money -- than simply having a perfect product! Neglecting this element, when you put on a Webcast is like renting the movie theater, inviting the audience... and forgetting to show the movie! Best Practices for Making Money from Your Webcast 1. Use the Principle of Exclusivity: Webcasts lend themselves to this promotional practice with absurd ease. Here are five ways to utilize this time-honored principle.

19 Mark Call - All Rights Reserved

http://WebcastRiches.com

Mix and match these suggestions to suit your particular Webcast: 1. Make your event a "live" one for maximum incentive 2. Limit the number who can attend' 3. Give a cut-off date -- and stick to it 4. Offer a special bonus to the first X many registrants 5. Pre-sell your event at a special price to select niche members (e.g. your existing subscribers; members of a specialty forum you belong to.)

2. Remind Your Registrants: You may feel "pushy" about reminding people your Webcast is about to begin. If you're female, part of that may be just from the way you've been taught to interact. There's only one way to deal with that sort of reticence, however: Get over it! Seriously, your registrants will thank you for reminding them, if they're serious about wanting to attend. Do send more than one reminder. There's no set "rule" about how many, but use your common sense. The barest minimum numbers of reminders ought to be:

One the day before your event One the morning of your event One about half-an-hour before your event begins

20 Mark Call - All Rights Reserved

http://WebcastRiches.com

Some Webcast providers offer automatic email reminders for registrants, but don't assume they all do. Check -- and if this function is not part of the service, set up Autoresponder reminders yourself (or have your VA do it)... or choose a different provider. If you dont have a mailing list service yet, I highly recommend GVO as they offer website hosting, autoresponder, video hosting, website monitoring and a lot more all for one low price. 3. Set Your Participants Up for Success: One way to ensure your registrants actually "turn up" -- as well as get the most out of your Webcast -- is to set them up for success.

Offer them the opportunity to ask their own individual, unique, most pressing questions

Provide them with download links to truly helpful worksheets or handouts

Pre-qualify them so that the only people who attend are the ones who will get the most out of it

While bigger numbers sounds appealing, remember that going after this objective is usually not the best Webcast strategy. Five participants who rave about you and your results to their followers, affiliates and niche friends can vault you up the ladder faster than one hundred participants who abandon your Webcast at Minute Five. 4. Use Calls to Action. This might seem so basic, it's embarrassing to mention it -- but when you're caught up in presenting your services and products through a new media, it's easy to miss the obvious! 21 Mark Call - All Rights Reserved http://WebcastRiches.com

The most effect method: Plan in advance where you are going to position your calls to action. Write them on your cue card or outline (try using different colored marker). Another reason to be especially careful in this regard: If you have a celebrity guest, forgetting to set them up in a way they can naturally present their pre-agreed on links or promotional information is not the way to make friends and influence people! 5. Practice Your Public Speaking -- even if you just run through your presentation to the family dog! (Don't knock it -- Billy Graham used to passionately preach to alligators as a young man, before he ever went "live".) A comfortable delivery style with good flow goes a long way to winning that all-important trust -- the sort that makes you money! If you're new to being center-stage, pick up a book on public speaking (preferably one which includes exercises). Then do them. 6. Record Your Webcast: Taking this extra step is never a wasted investment! You can use your recording in a variety of money-making ways:

Provide an additional paid product to your free Webcast Enhance the value of your paid Webcast http://WebcastRiches.com

22 Mark Call - All Rights Reserved

Offer the recording and transcript as a special bonus for your paid product

Provide the recording as a free bonus, to generate loyalty and attachment to you and your message

Create a physical product (DVD) from the recording, increasing its value even more

The best way to ensure the Webcast is recorded: Hire a VA who specializes in exactly that. She will know exactly what needs to be set up, providing you with invaluable tips to ensure your Webcast is polished and professional. And you'll be rid of the headache and hassle of trying to remember and take care of multiple Webcast tasks yourself. If that's not an option right now, be sure to choose a Webcast host such as GVO Conference that provides the option to easily record the session. Getting that recording is essential, if you want to get the maximum mileage out of your Webcast. And that goes whether you want to use it to help build your list... or create direct cash profits.

7. Always Follow Up: This is one area inexperienced marketers fatally "forget" -- which is tragic, since you can make serious money in the follow up! Your first task related to follow up is to thank your participants, letting them how much you valued their participation. Not only will you remind them of your existence, but it positions you perfectly to offer more interaction in the form of free assistance or paid upsells. 23 Mark Call - All Rights Reserved http://WebcastRiches.com

And don't be afraid to let them know how you can further serve them. Participants will find it reassuring that you have more in your sales funnel than just that one Webcast. If you've done a great job, this is the time they'll be genuinely in the mood for more from you -and they'll thank you for it! Consider these time-honored ways to maximize your follow up (but don't limit yourself to just these few suggestions, of course!)

A free email course they can sign up for to receive further

training

Free or paid recording and/or transcription of the event Additional worksheets or material Coaching options Membership site invitations Your other products or contact options

Besides, when a large percentage of your peers skip the follow up stage, it only makes your thoughtful contact stand out the more! To help you plan the perfect Webcast, print out the Worksheet on the following page. Remember, your preparation and planning is where the real moneymaking starts!

24 Mark Call - All Rights Reserved

http://WebcastRiches.com

Your Webcast Worksheet

Print out this worksheet and use it as an outline for each Webcast you're planning:

Webcast Name:
My mission and objective with this Webcast: I want them to...

The most important point to get across:

I want them to take away...

What you're going to be talking about: Things to "show" them about their situation: Consequences:

What you're going to do (promise) today...

Their problem is...

The consequences are...

Your Solution:

They can turn this around by...

The Benefits:

The benefits of adopting this solution are...

Recap: What you want them to do:

What you just told them... [Your call to action]...

25 Mark Call - All Rights Reserved

http://WebcastRiches.com

"But What Do You Do If You Really Can't Speak in Public?" Well, right about now would be a great time to remind ourselves about outsourcing. Hiring a VA or media specialist to take care of the technical or setup details of your Webcast is not the only task you can outsource: You can also hire a professional to produce your Webcast for you. But there's really no reason you can't do it yourself. Face it -- it's the connection with you that's so important to establish with your target market! If you're adamant that you can't appear on camera, then don't enable web cams. Simply let your audience hear your voice as your screen shows slides, application dashboards, white board notes or other presentation graphics. Imagine you are talking to your best friend or someone you really feel comfortable with. If you really would feel much more comfortable with only a vocal presentation, a teleseminar (done over phone lines alone) is much simpler (and often cheaper) than a Webcast. But if you do choose the teleseminar route to start off with, do remember that you're passing up on a specific benefit plus a potential advantage that only webcasts can offer:

a) The visual element reinforces your message, helps you make a better one-on-one connection and reaches people of all learning styles 26 Mark Call - All Rights Reserved http://WebcastRiches.com

b) Your primary target audience may be a group that responds better to webcasts than to teleWebcasts. (I.E. it's really all about them!) To help you further decide; let's take a look at common situations -and what they need in the way of multimedia presentation...

Webcast Celebrity interview; live event Presentation with visual aids, diagrams, charts. Something that needs to be demonstrated (E.G. "Setting Up Your Shopping Cart") Motivational or coaching call When you're introducing new services, ideas, people

Teleseminar One-on-one interview Presentation requiring no visual aids (talking about something without tangible, physical components: E.G. "How to Talk to Your Teen" Motivational or coaching call When the service or idea you're talking about has been pre-sold or the audience is familiar; When the person is someone the audience already knows

Instruction; class

Pre-sales "talk"

Take the Step That being said, preparation and practice really do count for 90% of your success -- invest in these and you'll be amazed at how much your confidence will improve. And now on to the section you've been so patiently waiting for... 27 Mark Call - All Rights Reserved http://WebcastRiches.com

Section Five: Webcast Sales Strategies

Now that we've covered the mechanics and hidden Webcast "make or break" factors such as your confidence level, preparation and your audience awareness, let's take a good look at eight Webcast moneymaking strategies! Strategy # One: Hosting a Single Event While it's true that series are real money-makers (and something search engines love), a single event may be a better Webcast vehicle for you, if you're just starting out. The only rule is: Make sure your topic is something your audience is really desperate to hear -- something that will excite the socks off them! Pull that off, and your "single" event becomes a truly "special" one! Strategy # Two: Running a Series If you have a lot to talk about, don't mind talking about it and are confident you've mastered the mechanics of running a Webcast, consider a whole series on one topic or theme.

28 Mark Call - All Rights Reserved

http://WebcastRiches.com

The advantages to running a series are manifold: 1. It fastens you in the minds of your participants as a "habit" they come to rely on, as well as firmly establishing you as a household name 2. You're building that all-important relationship 3. You can break down a complex subject into bite-sized chunks, offering your participants the chance to practice in between installments. 4. You can charge more. A whole series naturally commands a higher ticket price than a single Webcast. 5. Those who "survive" the first class and return for the remainder tend to participate and act more -- and followers who participate and act on your offerings are the ones that: Remain loyal for life Bring in the most glowing, sincere testimonials Achieve actual success -- with your methods or products!

6. Creates the feeling of coverage depth and brings a higher perceived value 7. Allows you to naturally present affiliate offers and upsells that are so well-suited during the course of your Webcast, your participants will actually thank you for the recommendations 8. Allows for ongoing feedback and constant fine-tuning. While this may be more work, fine-tuning your classes or workshops to your students' viable feedback will create a more powerful saleable commodity!

29 Mark Call - All Rights Reserved

http://WebcastRiches.com

There are some drawbacks you need to be aware of, however, if you do go ahead and create a series. Being aware of these drawbacks will help you plan in advance how to forestall any problems. The biggest hurdle: You need to keep your participants engaged. You do this not only with great content but by: Sending reminders for the next class Making them feel like your exclusive inner circle Being genuinely excited by what you're sharing (nothing is so infectious -- or confidence-inspiring -- as enthusiasm!) Building their confidence Using "cliffhangers" and Sneak Previews to keep them hooked. End each session with a promise to show them something "next session" that they won't be able to resist! Let them see a list of upcoming lessons or sessions (with your curiosityvamping titles) Acting on their feedback and suggestions. Not in a reactive, scattered way, but by coolly analyzing whether or not their suggestion or complaint applies to the topic in a relevant manner; if it will improve the experience for everyone; if you've truly been missing a step, taking knowledge for granted, etc. etc. Welcome complaints and problems. They allow you the opportunity to show your students how you can help them overcome these. They point out the "holes" in your webcasts, or teach you where you've rushed your students and need to slow down.

30 Mark Call - All Rights Reserved

http://WebcastRiches.com

Watch carefully also for "exit holes" -- points in your series where you lose people. That's a spot where your flow and pacing need to be smoothed and any "bumps" removed. Is a component becoming too hard? Split it into two, simpler Webcast classes next time you run that series -- not one. Are you suddenly hitting your participants with expensive software or items they'll have to buy? Do some research. Source and provide alternative budgetconscious options, or let them know there'll be extra costs up front next time. (It's better to lose them before they sign up than halfway through -- unsatisfied and feeling "ripped off"!) Strategy # Three: Create a Mega Product from your Series Plan to repurpose from the very first Webcast idea. Don't just stop at creating your high-ticket Webcast series -- Create an eBook manual, parcel it with your transcripts and recorded webcasts. Put them on DVD if you like, or add checklists or worksheets -- and you have an even higher-ticket product to sell out of something you've already completed. Call it a "Master Class Series" and you can easily justify your price ticket. Strategy # Four: Have an Exit Strategy for Your Participants You may encounter potential subscribers who attended your initial, free "single" Webcast and really wanted to sign up for the series... but they don't fall into the budget demographic for your niche.

31 Mark Call - All Rights Reserved

http://WebcastRiches.com

Rather than let them walk away, disappointed, offer them your exit strategy: Something they'll still find valuable -- and affordable -- on the way out the door. This could include:

A Payment Plan Workbook and eBook only, so they can "self-study" for a price they can afford

An irresistible bonus A pared-down version of your Webcast workshops -perhaps only certain essential components, instead of the complete coverage your series offers

The option to purchase individual Webcast episodes. This goes down really well if all they need is the information on how to perform one component -- a "gap" in their current knowledge.

If you decide to offer this final option, just make sure you make it more cost-effective in the long run for your customer to purchase the whole series, rather than individual episodes (i.e. make the price per episode higher when bought individually.) What this does is inspire those who didn't purchase your series because they were hesitant and cautious (rather than budgetstrapped) to bite the bullet and just go ahead and sign up for the rest.

32 Mark Call - All Rights Reserved

http://WebcastRiches.com

Offer them a "Buy the Rest Now with your Previous Purchases Deducted" option, about three lessons into the series. If they've purchased more than one lesson, they're committed. Those who were just hesitant will often jump at the chance to save money by reverting to the original offer. Strategy # Five: Use a Free Webcast to Build your List If you've been in online marketing any length of time, this idea will seem as old as the hills to you. That's the very reason; however, you shouldn't under-rate it! Free webcasts are particularly effective as a list building strategy when: You're planning to introduce a new product or series You're covering a "hot" trend or news-breaking topic You're planning to introduce a high-ticket item or service You want to demonstrate what you can do for your participant You have particularly strong skills it's an asset to showcase in action

What you should never do is host a free Webcast because everyone else is doing it. Make it part of an overall strategy -- and know exactly why you're doing it... and what its single most important purpose is.

33 Mark Call - All Rights Reserved

http://WebcastRiches.com

Giving a free Webcast should be comparable to getting a taste of premium ice cream on a hot day. It should leave your participant wanting more (without feeling that he didn't get the whole spoonful). Strategy # Six: Advertise It! Especially if you're new to center stage, one way to vault yourself ahead of the dues-paying line is to simply advertise your Webcast. Goes like this:

1. Decide on your budget 2. Create a short-term PPC Google AdWords campaign 3. Create a short-term Facebook Ad (with a set daily limit) 4. Advertise in a related niche ezine (they're often much less expensive than "regular" forms of advertising and far more effective than banner ads)

You're doing this for one reason only: To kick-start your campaign. Just remember -- when you're creating these campaigns, you're not interested in high numbers (particularly if your Webcast host only allows 40 participants!) You're interested in finding the perfect participants -- ones who will not only love you and your products or services, but who will eagerly become lifetime paying customers (and loyal disciples!) 34 Mark Call - All Rights Reserved http://WebcastRiches.com

And if you can't afford three forms of advertising, pick the one method you've decided will be most suitable for your Webcast, and create your keyword-rich ad! Strategy # Seven: Make the Most of Your Affiliates If you don't yet have affiliates, don't worry: Just set up a strong affiliate resource center so that when they do catch on, you're ready to help them make you money (and build your list!) To make quick work of setting it up and keeping it all under one roof, consider using GOV as your website host and more. To set up your affiliate resource center, you'll need:

A website, website section or download page Banner and button ads (keyword rich) PLR articles (point out these will need to be re-written!) FAQ sheet Tips

Seasoned super-affiliates will be reassured if your Affiliate Resources are already in place (and professionally produced) -- and they won't be offended by the instructions, FAQs or Tips in place for new affiliate marketers.

35 Mark Call - All Rights Reserved

http://WebcastRiches.com

When you're dealing with super-affiliates, however, the best incentive you can provide is to give them bonus rewards (i.e. cash) based on performance, since this class of affiliate pride themselves on being super-performers. Offer 100% commission (particularly if you're just building your list) and "prizes" for performance. Strategy # Eight: Seek Out Perfect Joint Venture Partners In fact, you shouldn't hesitate to approach top super-affiliates directly. And yes -- this is the simplest form of Joint Venture partnership there is! Here's the key to getting more "yes" answers than "no" ones... If you : Show them how professional you are and have incentives, rewards and affiliate resources impressively in place Show them why and how your Webcast will improve their status with their own list (and bring them new members from yours)

...they'll give your inquiry more than the time of day. This report doesn't promise you the moon, the sun and a million bucks, but I hope it's made the idea of using webcasts to increase your profits much closer to a reality. You now have an idea of:

What webcasts are best suited for Why they can "fast-track" you to prominence The added advantages they can give to your marketing http://WebcastRiches.com

36 Mark Call - All Rights Reserved

Ways they can help you create super-clients (the ones who turn into lifetime customers)

Ways they can accommodate your particular audience's needs and learning requirements

How they can help you cover complex subjects -- and make them seem easier

How they can help you create high ticket items that really sell

Whether or not webcasts are for you

Good luck with your marketing efforts and be sure to check out GVO Conference to host your next Webcast. Finally, experience website hosting the way it was meant to be, hosting your site with GVO is like having a personal marketing mentor right at your side. HAPPY WEBCASTING!

Mark Call

37 Mark Call - All Rights Reserved

http://WebcastRiches.com