Brand Identity & Manual

Contents

Conception
Concept of Brand Mission and Vision Target Approaching Specification of service and Product

Architecture and Interior Design

Percentage of Space Evironmental and Concept

Identification
Portal Logo Details of Logo usage Exclusion Zone Recommended Sizing Identifier Positioning Exceptional Usage

Service Specification
Overall Image Service Details

Color
Co-Operate Colors
Primary Colors Secondary Colors Sub-Division Colors

Typography
Typeface Sets of Typeface

System of Print Layout

Grid and Layout System
Formal In-Formal Large size printing Common Size Envelope Size

" Breath of Ink ."

Conception
is really intense to focusing on artistic and freshly elements to producing some energetics and stunning products as printed matter, We are not just a publisher, also we arrange some spaces, such as store for experimental printing, public space for organizing events according to Art and Design , These provided for those who interest in art and design, Esspecially for those who getting seriously on printing and fine art. We aiming to provoking the perceptions of seeing and sense for touching from medias that we have done.

Publisher
Handmaking-Based

Service
Community Space Provider

Focusing * Artistic Approach

Artistic Concerned Independence Writer Image-Making Processing Priority

BRAND VISION
Ink have as we have.

breath

BRAND Adding value to the MISSION

Ink
We aimed to make matter of ink appears to be seen, not to be read. We promise to taking care of inks life really carefully.

There are a lot of printed matters on the shelf. All of them meant to be read, none of them meant to be seen.

TARGET GROUP & BRAND POSITION

SWAT ANALYSIS

TARGET GROUP
Readers and everybody who interest in Printing, Booking, Art and Design.

STRENGTHS

WEAK
Very limit the range of target group . Very individual .

Varieties of Content . Artistic event support . Creatives Community space provide .

Obviously weak at managing the product to supplying buyers as commercial reproduction .

OPPORTUNITIES
Less competitor . Chance to support the youth at art . A way to provoking the readers from pixel text and image and shaking the conscious by visual of Print matter .

THREATS
Products and services are unstable . Paper consuming destroying this Planet . Changes will confused the buyers .

* Conception

(), also called the paragraph mark, paragraph sign, paraph, alinea (Latin: a line, "off the line"), or blind P, is a typographical character commonly used to denote individual paragraphs. The pilcrow can be used as an indent for separate paragraphs or to designate a new paragraph in one long piece of copy, as Eric Gill did in his 1930s book, An Essay on Typography. The pilcrow was used in the Middle Ages to mark a new train of thought, before the convention of physically discrete paragraphs was commonplace.

Ink & Paper Artistic

Experimental

Specification of service and Product

* Print Design
Graphic Printing Typographic Printing

Direction of Products
* Print Design

* Re-Production Printing
Vinly Package Re-production Photography Re-production Printed Matter Re-production Re-production products are the Icons of ages and importance figure of timeline in history based on contents of self interest such as Musical bands and products also importance figures whose had been published and rarely to found in present time. * We Intense not to copying the original but we focusing on Re-producing product.

* Experimental Printing
Experimentally Fine Art Printing Crossing Medium Transfer
Example From object as sculpture, Photograph or painting , Etc. Then, Experimentally making those to becoming appears on paper or another mediums of printing

Direction of Products
* Re-Production Printing

Direction Types of the original Source

Jamaican Sound System Iconic Figures Photographic Image of Relative and Rare moment of the Iconic figure

Direction of Products
* Experimental Printing

IDENTIFICATION

* Portal Logo

* Details of Logo usage

Color

Typeface

| CMYK | RGB | HSB | PANTONE | C=0, M=0,Y=0, K=100 R = 35, G = 31, B = 32 Web safe #231F20

- Helvetica Rounded LT Std | Bold - Helvetica Neue LT Com | 35 Thin - Helvetica Neue LT Com / 36 Thin Italic

thePilcrow never use the as upper-case letter and Pilcrow , The P never use lower-case letter

Spot Color : PANTONE Process black M

#231F20 is The only color as logo.

* Never change Color of The brand *

Alignment of Grids to constructing the LOGO

* Exclusion Zone
Term of Use
Logo can be use with text and without text, Exceptional, Using the logo without text on media and product of thePilcrow and only produced by thePilcrow only, if this logo would be used by any other company ,brand or any co-oparate event and service which not produced or done without permission of thePilcrow those must be accusation and prosecution by the law.

The Exclusion Zone

Color Minimum Size Allowed

For the logo with text never resize it too small, Text of logo must be easy to read and clearly to see and be able to recognize the brand from logo

LOGO for Public Use & Portal Logo

LOGO for Product Which produced and done by thePilcrow only

* Recommended Sizing
LOGO Size Testing

* Width is the designation of logo and Height is an approximately value A4 Header for in-formal Document : 2.59 in x 3.04 in
- figure (1) -

A4 Header for formal Document : 1.08 in x 1.27 in

- figure (2) -

A4 Full page printing : 6.50 in x 7.62 in

- figure (3) -

(1)

(1)

(3)

(2)

(2)

(3)

* Recommended Sizing
LOGO Size Testing

Logo for Internal Document and Prints

For all documents , papers and all prints for internal usage are always fixing size at 0.99 in x 1.28 in * Width is the designation of logo and Height is an approximately value Business card Logo 0.49 in x 0.58 in
- figure (1) -

Exceptional (1.1) , (2.2) (1) for envelope and pamphlet (2) for Prints size over than A1 cartridge paper size

(1)

- figure (2) -

Poster Logo Thumbnail size : 0.71 in x 0.83 in

Advertising Booklet Quarter size : 1.25 in x 1.47 in

- figure (3) -

(2)

Advertising Booklet Half page size : 1.61 in x 1.89 in

- figure () -

(1.1)

(3) (1) (3)

(2) (4) (2.2)

0.52 inch

* Identifier Positioning
Header

A5 Logo size : w = 1.25 inch

0.46 inch

0.19 inch 0.30 inch

W= 0.58 in

Business card Logo Card size : 3.5 in x 2 in Logo size : w = 0.58 inch
0.82 inch

0.74 inch

A3 Logo size : w = 1.61inch

Bleeding Area

Envelope Design
Logo Layout and template for 21.9 cm * 10.2 cm size
1.14 cm

0.86 cm

Head , Content , Reciever address

0.84 cm

4.4 cm

Sender information

10.2 cm

21.9 cm

* Identifier Positioning
Footer

A3 Logo size : w = 0.71 inch

0.43 inch 0.38 inch

A5 Logo size : w = 0.71 inch

0.43 inch

0.38 inch

* Exceptional Usage

DO NO ! T
* Resizing without original aspect ratio. * Non- n Public Usage

thePilcrow will be the only one who can change color of logo, Everyone without permission from thePilcrow is illegel.

* Do not change background color of logo.

* Fliping Logo

COLOR
* Primary Color
#bdbdb0 | rgb (189,189,176) | CMYK 0, 0, 7, 26 | hsl (60,9%,72%) | Web Safe #cccc99 #767662 | rgb (118,118,98) | CMYK 0, 0, 17, 54 | hsl (60,9%,42%) | Web Safe #666666 #ffe859 | RGB Decimal 255, 232, 89 | CMYK 0, 9, 65, 0 | HSL51.7, 100, 67.5 | HSV (or HSB) 51.7, 65.1, 100 | Web Safe ffff66

* Secondary Color
#fdf8d6 | rgb (253,248,214) | CMYK 0, 2, 15, 1 | hsl (52,91%,92%) | Web Safe #ffffcc

#f8ed9b | rgb (248,237,155) | CMYK 0, 4, 38, 3 | hsl (53,87%,79%) | Web Safe #ffff99

#e9d666 | rgb(233,214,102) | CMYK 0, 8, 56, 9 | hsl(51,75%,66%) | Web Safe #ffcc66

#b1953a | rgb(177,149,58) | CMYK 0, 16, 67, 31 | hsl(46,51%,46%) | Web Safe #999933

#96c0e6 | RGB Decimal 150, 192, 230 | CMYK 35, 17, 0, 10 | HSL 208.5, 61.5, 74.5 | HSV (or HSB) 208.5, 34.8, 90.2 | Web Safe 99ccff

#dce2ed | rgb(220,226,237) | CMYK 7, 5, 0, 7 | hsl(219,32%,90%) | Web Safe #ccccff

#f6a2b6 | RGB Decimal 246, 162, 182 | CMYK 0, 34, 26, 4 | HSL 345.7, 82.4, 80 | HSV (or HSB) 345.7, 34.1, 96.5 | Web Safe ff99cc

#aebcd6 | rgb(174,188,214) | CMYK 19, 12, 0, 16 | hsl(219,33%,76%) | Web Safe #99cccc

#4f8abe | rgb(79,138,190) | CMYK 58, 27, 0, 25 | hsl(208,46%,53%) | Web Safe #6699cc

* Dark tone color

#e7e5d3 | rgb (231,229,211) | CMYK 0, 1, 9, 9 | hsl (54,29%,87%) | Web Safe #ffcccc #d3d2c4 | rgb (211,210,196) | CMYK 0, 0, 7, 17 | hsl (56,15%,80%) | Web Safe #cccccc

#1e4164 | rgb(30,65,100) | CMYK 70, 35, 0, 61 | hsl(210,54%,25%) | Web Safe #333366

#fde5df | rgb(253,229,223) | CMYK 0, 9, 12, 1 | hsl(12,88%,93%) | Web Safe #ffcccc #bdbdb0 | rgb (189,189,176) | CMYK 0, 0, 7, 26 | hsl (60,9%,72%) | Web Safe #cccc99 #959484 | rgb (149,148,132) | CMYK 0, 1, 11, 42 | hsl (56,7%,55%) | Web Safe #999999 #a6a699 | rgb (166,166,153) | CMYK 0, 0, 8, 35 | hsl (60,7%,63%) | Web Safe #999999 #767662 | rgb (118,118,98) | CMYK 0, 0, 17, 54 | hsl (60,9%,42%) | Web Safe #666666

#f1bfbf | rgb(241,191,191) | CMYK 0, 21, 21, 5 | hsl(0,64%,85%) | Web Safe #ffcccc

#c78d86 | rgb(199,141,134) | CMYK 0, 29, 33, 22 | hsl(6,37%,65%) | Web Safe #cc9999

#5f604b | rgb (95,96,75) | CMYK 1, 0, 22, 62 | hsl (63,12%,34%) | Web Safe #666633

#4c5a52 | rgb (76,90,82) | CMYK 16, 0, 9, 65 | hsl (146,8%,33%) | Web Safe #336666

#934f45 | rgb(147,79,69) | CMYK 0, 46, 53, 42 | hsl(8,36%,42%) | Web Safe #996633

TYPOGRAPHY
Helvetica Rounded Lt Std :
Bold Condensed

Size 18 - 22

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Kepler Std :

Medium Display

Size 10 - 14

ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrstuvw xyz 0123456789

Kepler Std :

Bold Italic Subhead

Size 24 - over 60 pt

ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuv wxyz 0123456789

Kepler Std :
Italic

Size 10 , 12 , 14 , 18

ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqrstuv wxyz 0123456789

SERVICE SPECIFICATION
* Brand Extensions

ARCHITECTURE & INTERIOR

Studio
Store 2

Studio
Store 2

Gallery

Counter

Gallery

Counter

Sketch Overview

Store I

Store I

ARCHITECTURE & INTERIOR

MOOD & TONE

* Studios

* Studios

* Studios

* Store

* Space Provide

* Margin

" MAIL DOCUMENT " " Header " " Header " " Sub Header "

* In term of using logo

" Content "

GRID SYSTEM

" Footer "

* Margin

" DOCUMENT " " Header " " Sub header "

" POSTER " " Header "

" Content"

" Footer "

" Header "

" ACCOUNTING DOCUMENT " " Header " " Sub header "

" ADVERTISING PRINTS " " Copywriting "

" Details "

" Details "

" list of items "

" Footer "