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Introduction

Nishat Group is one of the leading and most diversified business groups in South East Asia. With assets over PRs.300 billion, it ranks amongst the top five business houses of Pakistan. The group has strong presence in three most important business sectors of the region namely Textiles, Cement and Financial Services. In addition, the Group has also interest in Insurance, Power Generation, Paper products and Aviation. It also has the distinction of being one of the largest players in each sector. The Group is considered at par with multinationals operating locally in terms of its quality of products & services and management skills. Mian Mohammad Mansha, the chairman of Nishat Group continues the spirit of entrepreneurship and has led the Group successfully to make it the premier business group of the region. D.G. Khan Cement Company Limited (DGKCC), a unit of Nishat group, is the largest cementmanufacturing unit in Pakistan.

DG Khan Cement Units


DG Khan Cement Company has two cement plants located in the North and South of the country with total capacity of 15,000 tons cement per day. Two different products are being produced namely Ordinary Portland cement and Sulphate Resistant Cement. DGKCC has a countrywide distribution network and has more than 1000 distributors. This extensive distribution is handled by five regional sales offices. These regional sales offices operate in assigned areas and have network of dealers in each area to achieve maximum sales in their territories. Moreover, direct sales are also made to institutional Clients for Projects.

Current Exports and Expansion Opportunity for Afghanistan


Due to ideal location of both plants, DGKCCL is supplying cement all over the country. South Punjab, Sind and Baluchistan markets are being served from Dera Ghazi Khan Plant. Northern Punjab, NWFP and AJK are being served from Khairpur plant, taking a view of this scenario, it would be more convenient to export to Afghanistan from northern border via Torkhum.

Company Size and Scope


DGKCC was given BRAND OF THE YEAR AWARD in 2008 and our products are preferred on projects of national repute both locally and internationally due to the Unparalleled and consistent quality Prompt & professional response to enquiries Accuracy in weight with tolerance limit of +/-0.5 Kg per bag Ideal location of plants, countrywide supplies are made with minimum delivery time Presence & availability everywhere in the country especially strong presence in all provinces with the help of extensive dealers network Exceptionally high strength which means less quantity of cement produces desired results, which makes our cement economically more viable than other cements in the market.

Local Market Share


DGKC is the market leader. Consistent increasing trend in Local market share reflects the customers satisfaction on quality and services. It also reflects the precise companys policies and marketing strategies to enhance market share.

DGKCC has a countrywide distribution network and has more than 1000 distributors. This extensive distribution is handled by five regional sales offices. These regional sales offices operate in assigned areas and have network of dealers in each area to achieve maximum sales in their territories. Moreover, direct sales are also made to institutional Clients for Projects.

Export Market Share


DGKC Market share, depicting by the following chart, showing the market share trend in every year. The increasing trend indicates the customers' trusted best product quality and company's strategies that have increased effect on DGKCC's market share.

DGKCC continues to explore new markets and looking forward to new avenues in worlds growing economies.DGKCC enjoys a good market share of Indian subcontinent, Middle East, East & South Africa.

Export Opportunities
The growth in demand of cement in Asia, India, Middle East and Africa whereas particularly supply deficit in India and China has geared up export opportunities for Cement Industry of Pakistan. The demand of Pakistan origin cement will also be supported by closing down of some cement units in Europe due to their strict laws governing pollution control and other environment hazards. Pakistan having many big cement units and due to big reserves of raw material, the import of Cement from Pakistan is the prime of choice of the International buyers all over the world.

Export to Afghanistan
Export to Afghanistan, one of the major markets for Pakistani cement, rose 10.35 percent. Cement exports to Afghanistan currently represent 50% of total exports from Pakistan where major quantities are transported by companies having closer proximity to the north-western border. KASB Securities senior analyst Shagufta Irshad said the move will have a positive impact on the earnings of these companies in the current financial year. Pakistan exported 4.7 million tons to Afghanistan during fiscal 2011 and 2.5 million tons during the first six months of fiscal 2012. Pakistani cement currently dominates in the central and northern region of Afghanistan where major reconstruction activities are going on.

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