NIKE COMPANY PROFILE

NIKE, Inc. (NIKE), incorporated in 1968, is engaged in design, development and marketing of footwear, apparel, equipment and accessory products. NIKE is a seller of athletic footwear and athletic apparel in the world. The Company sells its products to retail accounts, through NIKEowned retail stores, and Internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. NIKEs athletic footwear products are designed primarily for specific athletic use. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. The Company sells sports apparel and accessories, as well as athletic bags and accessory items. It also markets apparel with licensed college and professional team, and league logos. The Company sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly owned subsidiary, NIKE IHM, Inc. In addition to the products it sells directly to customers, it has entered into license agreements that permit unaffiliated parties to manufacture and sell certain apparel, electronic devices and other equipment designed for sports activities. Its wholly owned subsidiary, Cole Haan (Cole Haan) designs and distributes dress and casual footwear, apparel and accessories for men and women under the Cole Haan trademark. The Companys wholly owned subsidiary, Converse Inc. (Converse) designs, distributes and licenses athletic and casual footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. The Company's wholly owned subsidiary, Hurley International LLC (Hurley) designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. Its wholly owned subsidiary, Umbro Ltd. (Umbro) designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football (soccer), under the Umbro trademark. The Company competes with Adidas and Puma. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction

for a young company created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people. That includes more than 35,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.

PORTFOLIO BRANDS: NIKE, Inc.s wholly-owned affiliates, reported as Other Businesses Cole Haan, Converse, Inc., Hurley International, LLC, NIKE Golf, and Umbro, Ltd. play a significant role in our future growth plans. At the end of fiscal 2011, NIKE, Inc.s affiliate businesses contributed approximately $2.7 billion of the companys $20.9 billion in revenue. As part of our growth strategy, we continue to invest in opportunities that will generate the highest possible long-term returns. COLE HAAN Cole Haan, a wholly-owned subsidiary of NIKE, Inc., is one of Americas leading luxury brands, offering high-quality mens and womens footwear, accessories and outerwear. Each product blends craftsmanship, design and innovation to give it distinctive character and style. Cole Haan operates more than 180 retail locations throughout the United States, Canada, the Middle East and Asia. Cole Haan is headquartered in New York City and Yarmouth, Maine. Cole Haan realized $518 million in sales in fiscal 2011. For more information on Cole Haan and the company's latest collections, please visitwww.colehaan.com. CONVERSE, INC. Converse, Inc., established in 1908 and based in North Andover, Massachusetts, has built a reputation as Americas Original Sports Company and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through more than 50 company-owned retail locations. Converse realized $1.1 billion in reported revenue in fiscal 2011. HURLEY INTERNATIONAL, LLC Headquartered in Costa Mesa, California, Hurley International LLC designs and distributes a line of action sports apparel for surfing, skateboarding and youth lifestyle apparel and footwear under the Hurley brand name. Hurley realized $252 million in reported revenue in fiscal 2011.. JORDAN BRAND A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community through its WINGS for the Future program serving three pillars of community investmentEducation, Sport and Creativity..

NIKE GOLF

Located at NIKEs World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. Nike Golf realized $623 million in reported revenue in fiscal 2011. UMBRO, LTD. Founded in 1924 and headquartered in Manchester, England. Umbro, Ltd. designs, distributes, and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football (soccer), under the Umbro trademarks. Umbro Ltd. has been associated with football since the 1930s and its relationship with leading national teams and professional clubs includes exclusive endorsements and distribution rights for playing kit, apparel and equipment, including playing and training kits for Englands National Team. Umbro realized $224 million in sales in fiscal 2011.

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ADIDAS COMPANY PROFILE: Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.[3] Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based inHerzogenaurach, Germany, along with Puma. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.[4][5] The company revenuefor 2010 was listed at 11.99 billion.[2]

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary. In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf. In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark. In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a twostripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.[12] In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",[13] and it has been critically acclaimed.[14]

Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for 485m to Amer Sports of Finland. In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US$). This takeover was completed with partnership in January 2006[1] and meant that the company would have business sales closer to those of Nike in North America. The acquisition of Reebok would also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.[15] Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries. In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.[citation needed] On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, andWNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.

PRODUCT RANGE: Running Adidas currently manufactures several running shoes, including the adiStar Salvation 3, the adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 4 (the replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.[16][17]

Football (soccer)

One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams. Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The softground equivalent was named World Cup and it too remains on the market, timeless and iconic. Some of the most famous football teams are currently sponsored by Adidas. Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design.[citation needed] The Predator also features the Craig Johnston-invented Traxion sole. FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored. Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight..Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborugh University in conjunction with Chelsea FC. It received much criticism from players, managers and pundits for being too hard to control. The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of long range goals or even remotely accurate attempts in the opening stage of the tournament As well as the aforementioned Predator boot, Adidas also manufacture the F50 and adiPure range of football boots. Adidas also provides apparel and equipment for all teams in Major League Soccer. Tennis Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.[18] Adidas sponsors the following professional players with mainly clothing apparel and footwear: Ana Ivanovi, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela Hantuchov, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando Gonzlez, Flavia

Pennetta, Laura Robson, Melanie Oudin, and Sorana Crstea. Adidas tennis apparel contains the ClimaCool technology found in other athletic jerseys and shoes.[19] In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m. Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such asDarren Cahill and Sven Groeneveld. In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.

Golf Adidas Golf is part of Adidas, a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf apparel, footwear, and accessories. Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Men's equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women's equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, apparel, and eyewear. Cricket In the 1990s, Adidas signed world's iconic batsman Sachin Tendulkar of India and made shoes for him. Tendulkar continues to wear Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Sachin Tendulkar. It created a new cricket bat, 'Adidas Master Blaster', personalized for him. In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[22] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made

cricket footwear for many years, the company finally entered the field of bat manufacture in 2008 and their products are available in the Incurza, Pellara and Libro ranges. Adidas manufactures uniforms for the England cricket team. Adidas signed with Cricket South Africa in 2011 and the uniforms worn bySouth African Cricket Team during and after the Cricket World Cup 2011 will be manufactured by the German giant. They also sponsor the South Korea national cricket team. In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai Indians, Delhi Daredevils and Pune Warriors India.

Basketball Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their late 1960s iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box.[citation needed] These were made very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.[citation needed] Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard,Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.[26] The company also endorsed Kevin Garnett until he opted out of his contract in 2010.[27] Gilbert Arenas was an Adidas endorser until 2010.[28] Rugby Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Western Province rugby union teams among others. Adidas are also the official match ball supplier to the Heineken Cup.

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Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Organizations need to retain existing customers while targeting non-customers.[2] Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. Customer satisfaction is an abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other factors the customer, such as other products against which the customer can compare the organization's products.

Chapter 2

Research Objective and Methodology

2.1 Research Objective of the Study: The main objective behind doing this research is to get the full knowledge about the consumer preference towards automobile loans.

2.2 Research Methodology of the Study: Methodology is generally a guideline for solving a problem, with specific components such as phases, tasks, methods, techniques and tools. It can also be defined as follows:

2.3 Research Design:

1. Research design is the strategy, the plan, and the structure of conducting a research project. 2. A research design is the specification of methods and procedures for acquiring the information needed. 3. It is the over-all operational pattern or framework of the project that stipulates what information is to be collected from which source by what procedures.

Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. The Research Design used by me is DESCRIPTIVE research design.

Types of research design Every Research needs lots of dedication from the researchers part-the amount of dedication mainly depends on the subject matter of the research. Before undertaking any research in any subject areas one must be sure about the intended purpose of the research-this purpose determines what type of research one is going to undertake. Any scientific research may fall into the following three broadly categories: Exploratory research-This type of research may generate any novel idea in the domain of knowledge. It is primarily done for the purpose of finding anything new in any subject arena and always tries to shed some light in the unknown domain of knowledge. This kind of research also helps us to generate new discipline in sciences and help us to identify problems of those particular research areas.

Constructive research- This is mainly done by many technological corporates in order to find new/alternative solutions to any particular crisis or problems. For example-renewable energy research or development of the capacity of optical fiber may fall into this category of research.

 Empirical research-This is very impressive observational type of research, where one observes or test on real-life data or analysis the pattern of some specific events in order to identify the nature or the class of trend that specific phenomenon maintains. Based on the test result, researchers try to draw lines in order to predict the result of that type of incidents with certain level of confidence.

2.4 Data Collection: The task of data collection begins after a research problem had been defined and research design/plan chalked out. Data collection can be done by both primary and secondary method. Sources of Data Collection:
Primary Method: Data that have been observed and recorded by the

researchers for the first time to their knowledge. This type of collection is expensive and is time consuming. It can be collected by: Communication Observation Questionnaire

Secondary Method: Data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data cannot be obtained at all. The type of data collection used by me is a primary source; questionnaire. 2.5 Sampling Design:

Population: A population can be defined as including all people or items with the characteristic one wish to understand. Because there is very rarely enough time or money to gather information from everyone or everything in a population, the goal becomes finding a representative sample (or subset) of that population.

Sampling Unit: One of the units in to which an aggregate is divide or regarded as divided for the purposes of sampling, each unit being regarded as individual and indivisible when selection is made. One (1) automobile user is the sampling unit.

Sample Size: The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample Sample size taken is 50.

Sampling Area: A method in which the area to be sampled is subdivided into smaller blocks which are selected at random and then subsample or fully surveyed; method is used when a complete frame of reference is not available. Sampling area is NORTH INDIA.

Sampling Technique:

Sampling Technique

Non-Probability Sampling Technique

Probability Sampling Technique

Convenience Sampling

Judgemental Sampling

Quota Sampling

Snowball Sampling

Simple Random Sampling

Systematic Sampling

Stratified Sampling

Cluster Sampling

Other Sampling Technique

Non-Probability Sampling Technique: Under this technique selection depends upon the situation. The sample is not a proportion of the population and there is no system in

selecting the sample. No such assurance is given that each item has a chance of being included as a sample.

Convenience Sampling: Generalization to a population can seldom be made with

this procedure. This is one of the weakest sampling procedures.

Judgemental Sampling: It is a form of convenience in which the population

elements are selected based on the judgement of the researchers.

Quota Sampling: A pre-defined number (quota) of people who meet certain criteria

are surveyed.
Snowball Sampling: An initial group of respondents is selected, usually at random.

After being interviewed, these respondents are asked to identify others who belong to the target population of interest. Subsequent respondents are selected based on the referrals.

Probability Sampling Technique: Under this technique such sample is selected from the population by means of some systematic way in which every element of the population has a chance of being included in the sample. It is more complex, expensive and time consuming. Its types are as under:

Simple Random Sampling: Each element in the population has an equal probability

selection and each combination of elements has an equal probability of selection.

Systematic Sampling: It is a method of probability sampling in which the defined

target population is ordered and the sample is selected according to position using a skip interval.
Stratified Sampling: Firstly divide population into groups that differ in important

ways. Basis for grouping must be known before sampling. Then select random sample from within each group.
Cluster Sampling: This sampling is appropriate when it is very time consuming or

expensive to choose the individuals one at a time. It is also known as multistage cluster sampling.

The sampling technique used is the CLUSTER SAMPLING. 2.6 Research Instrument: The research instrument used is a QUESTIONNAIRE.

Number of questions: The questionnaire prepared by me contains 15 questions.

Types of questions:

Open Ended Questions: Open ended questions are those questions that give the audience an opportunity to express their opinions. In these types of questions, there are no predetermined set of responses and the person is free to answer however he/she chooses. By including open ended questions in your questionnaire, you can get true, insightful and even unexpected suggestions. Qualitative questions fall under the category of open ended questions. An ideal questionnaire would include an open ended question at the end of the questionnaire that would ask the respondent about suggestions for changes or improvements.

Closed Ended Questions: Closed ended questions are questions that include multiple choice answers. Multiple choice questions fall under the category of closed ended questions. These multiple choices could either be in even numbers or in odd numbers. By including closed ended questions in your questionnaire design, you can easily calculate statistical data and percentages. Preliminary analysis can also be performed with ease. Closed ended questions can be asked to different groups at different intervals. This can enable you to efficiently track opinion over time.

Rating Scale Questions: In rating scale questions, the respondent is asked to rate a particular issue on a scale that ranges from poor to good. Rating scale questions usually have an even number of choices, so that respondents are not given the choice of a middle option.