CAREER LAUNCHER & ARCHIES GREETINGS Marketing Assignment

Submitted by: Arijit & Group

Pradnya Shirley Ann Sunanda Ratha Isha Pandit Purnima Oka Swapnil Deshmukh Arijit Dey

Market Segment and Target Market Archies Gallery

MARKET TARGET MARKET SEGMENT
Greetings & Gifts purchasers for personal purposes (Physical & Online) Adolescents (13 19 yrs) Young Adults (20 35 yrs) Adults (above 36 yrs) Corporate Gifting (Physical & Online) C2C B2C B2B

TARGET SEGMENT
Greetings & Gifts purchasers for personal purposes (Physical & On-line) Young Adults (20 35 yrs) Corporate Gifting (Physical & On-line) C2C B2C

People who want to send Individuals who gifts and non- want to purchase verbal greetings greetings and gifts & wishes

Market Segment and Target Market Career Launcher

MARKET People who want education/ Job & Skill building TARGET MARKET Students who want higher education from premier institutes Parents who want quality basic education for their kids SEGMENT Career Counseling Services and Test Preparation for High School and UG level students for Higher Education Business & Hotel Management Law Engineering & IT CA Fashion Design CBSE Board Exams XII Mainstream education Schools Colleges Institute for Profession Courses Test Preparation for Civil Services UPCS State Public Service Commission Test Preparation for Bank PO Clerical Skill Schools Pre-hire Training Livelihood Skills Program Vocational Training at Institutes Corporate Govt. Departments TARGET SEGMENT Test Preparation for High School & UG student Business & Hotel Management Law Engineering & IT Mainstream Education Schools Parents looking for quality school education for children Institute for Professional Courses Young graduates with Entrepreneurial sprit looking for MBA Test Preparation for Civil Services UPCS State Public Commission Test Preparation for Bank Jobs Clerical Skill Schools for Pre-hire Training for Graduates finishing school Livelihood Skills Training for Unemployed and self-employed

People who want to prepare for Govt. Jobs

People, Corporate and Govt. who want to develop individuals skills

Appendix I: Research Sources - Archies

ARCHIES FINANCIAL STATEMENT JUN 11
Archies - Financial Statement

ARCHIES As a SUPERBRAND Ref. http://www.archiesonline.com/gateway/archies_superbrand_article.php

Archies SuperBrand.html

ARCHIES Franchise Brochure

Archies Franchise Brochure

Matter: http://www.careerlauncher.com/ http://www.livemint.com/2010/02/01223827/Career-Launcher-to-open-250-ne.html http://www.clskillschool.com/individual/individual.html http://www.careerlauncher.com/cpt/ http://www.careerlauncher.com/school_testprep/hm/our_programs.html http://www.careerlauncher.com/bankclerical/ http://www.careerlauncher.com/school_testprep/bba/index.html http://www.indusworldschool.com/ http://www.clef.in/about_us.html http://www.iwsb.in/index.php?option=com_content&view=article&id=34&Itemid=37 http://www.careerlauncher.com/civils/ourPrograms.html http://www.youtube.com/watch?v=Wiy8ws2FiIk http://www.youtube.com/watch?v=np1Y-jzm4-E http://www.youtube.com/watch?v=feQYl7f4Hyo Ads: http://www.ankurb.info/2008/05/27/funny-career-launcher-ad/ http://www.youtube.com/user/CareerLauncherMedia?blend=7&ob=5