Principle of Marketing

2012

PRINCIPLE OF MARKETING LAHORE BUSINESS SCHOOL (LBS) SECTION - C BBA (HONS) ASSIGNMENT 1
SUBMMITED BY: ALI ZULFIQAR BBA02103040 ZOHAIB HASSAN BBA02093084

SUBMMITED TO: SIR WAQAR-UL-QAYYUM

UNIVERSITY OF LAHORE (UOL)

Lahore Business School (LBS)

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Principle of Marketing

2012

MARKETING:
The Process By Which Companies create vales for customers and build strong customer relationship in order to capture value of customer in return.

Principle of Marketing
1. Lakson Group. 2. Alkaram Group of Companies. 3. Pakistan Refinery Limited. 4. Pakistan Telecommunicati on Limited. 5. Ferozsons Laboratories Limited. 6. Pepsi Co. 7. Abu Dhabi National Oil Company. 8. Honda. 9. Sony. 10.Nestle.

MISSION STATEMENT:
A Statement Of the Organization Purpose what it wants to accomplish in the large environment.

University of Lahore (UOL)

Lahore Business School (LBS)

Lahore Business School (LBS)

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Principle of Marketing

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Marketing.
"THE MANAGEMENT PROC ESS THAT SEEKS TO MA XIMIZE RETURNS TO SHAREHOLDERS BY DEVE LOPING RELATIONSHIPS WITH VALUED CUSTOMERS AND CREATING A COMPETITIVE ADVANTAGE.

OR

"THE MANAGEMENT PROC ESS RESPONSIBLE FOR IDENTIFYING, ANTICIPATING AND SAT ISFYING CUSTOMER REQUIREMENTS PROFITABLY."

Lahore Business School (LBS)

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Principle of Marketing

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Goals and Objectives

NAMES OF 5 LOCAL COMPANIES :

Lakson Group. Alkaram Group of Companies. Pakistan Refinery Limited. Pakistan Telecommunication Limited. Ferozsons Laboratories Limited.

NAMES OF 5 INTERNATIONAL COMPANIES :

Pepsi Co. Abu Dhabi National Oil Company. Honda. Sony. Nestle.

Lahore Business School (LBS)

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Principle of Marketing

2012

PAKISTAN REFINERY LIMITED.

CONTRIBUTING TO NATIONS ENERGY NEEDS.. WITH A DIFFERENCE

Introduction:
Pakistan Refinery Limited was incorporated in Pakistan as a public limited company in May 1960 and is quoted on the Karachi and Lahore Stock Exchanges. PRL is a hydro skimming refinery designed to process various imported and local crude oil to meet the strategic and domestic fuel requirements of the country. The Refinery has a capacity of processing 47,000 barrels per day of crude oil into a variety of distilled petroleum products such as Furnace Oil, High Speed Diesel, Kerosene oil, Jet fuel and Motor gasoline etc.

VISION:
To be the refinery of the first choice for all stakeholders.

Mission of Pakistan Refinery Limited: PRL is committed to remaining a leader in the oil refining business of Pakistan
by providing value added products that are environmentally friendly, and by protecting the interest of all stakeholders in a competitive market through sustainable development and quality human resources.

Employees:
Oil refining jobs. Employee knows what they have to do. Make ourselves 1st choice for stakeholder.

Customer Needs:
Travel

Lahore Business School (LBS)

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Principle of Marketing

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LAKSON
WE WILL HELP YOU TO DRIVE BUSINESS . AN ENTREPRENEURIAL THAT HAS LEAD LAKSON TO GROW INTO ONE OF THE COUNTRIES BIGGEST AND MOST RESPECTED BUSINESS ORGANIZATION.

About Lakson Group:

Lakson's Corporate Values -- People, Customer Success, Excellence, Innovation, Teamwork, Openness, Social Responsibility and Sustained Profitability -- focus on our long-term perspective for leadership and prosperity. These values should inspire us to a level of excellence that maximizes value for customers, business partners, and shareholders, while supporting our employees and the communities in which our employees live and work. These values are intended to be a foundation to guide our decisions. They are reflected in our business objectives. And they represent the global standard by which all of our individual and collective actions will be measured.

Vision:
To be a top quartile provider of investment solutions to both individuals and institutions. Through the success of our clients and employees we seek to build sustainable and long-term shareholder value, and to be an employer of choice in the asset management industry.

MISSION OF LAKSON GROUP :

To build a successful business model that encompasses the needs of our customers, our shareholders and our employees.

Employees:
Full fill the customers need. Social Responsibility.

Customer Need:
Social fun

Lahore Business School (LBS)

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Principle of Marketing

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AL- KARAM GROUP OF COMPANIES.

D E S I G N W I TH D I F F E R E N C E .

About al karam group of companies.

The group has his origins in 1900 when its starts the trades of gains and oil in the sub continent. Al-Karam textile mills ptv.ltd found in 1986 as a vertically integrated composite textile mill. Al Karam is the household name when it comes into the fashion fabrics. It creates everything from shower curtains to apparel for women and men.

Vision:
There vision is to be a leading textile solution enterprise operating on a global scale. From the product they reached to the market

Mission of Al-Karam Group.

Customer satisfaction. Make excellence a habit through passion. Develop human capital to fulfill their potential. Equality and justice to all. Give back to the environment and the community as it has given to them. Long term thinking and safety for health. Be research and development oriented. Invest in education and training.

Employees:
Make best quality for the global market.

Customer Need:
Cloth.

Lahore Business School (LBS)

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Principle of Marketing

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PAKISTAN TELECOMMUNICATION LIMITED.

HELLO TO THE FUTURE.
Introduction: Pakistan Telecommunication Company Limited (PTCL) is the largest telecommunication company in Pakistan. The company provides telephony services nation-wide and is the backbone for country's telecommunication infrastructure despite arrival of a dozen other telecommunication comanies, including giants like Telenor and China Mobile. The company operates around 2000 telephone exchanges across the country, providing the largest fixed line network. Data and backbone services such as GSM, CDMA, Broadband Internet, IPTV, wholesale are an increasing part of its business

Vision:
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'

Mission:
An organizational environment that fosters professionalism, motivation and quality. An environment that is cost effective and quality conscious. Services that are based on the most optimum technology. "Quality" and "Time" conscious customer service. Sustained growth in earnings and profitability.

Employees:
Information and communication technology products.

Customer Need:
Communication

Lahore Business School (LBS)

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FEROZSONS LABORATORIES LIMITED.

YOUR HEALTH MEANS WORLD TO US.

Introduction:
The Ferozsons Laboratories Limited, incorporated as a Private Limited Company in 1954, became Pakistan's first local pharmaceutical company to be listed on the country's stock exchanges in 1960. It commenced production in 1956. It is now an independent entity and a public limited company listed on the country's three stock exchanges. Only pharmaceutical company in Pakistan who won award from Karachi Stock Exchange for their 25 Top Companies, and Ferozsons Laboratories hold position in the first 25 companies list for 8 consecutive years from 2000-2008. Ferozsons Laboratories Limited has been providing the nation with quality medicines

Vision:
Our vision also encompasses the dissemination of latest medical knowledge as well as public awareness programs.

Mission:
We are a Pharmaceutical Company backed by a heritage of Trust and Credibility. We pledge to build on our legacy by working hard, on a daily basis, to earn the trust of doctors, patients, business partners and stakeholders: 1. Doctors by delivering assured quality, in every batch of every product, and by engaging in long term, win-win partnerships with them to help improve the quality of patient care. 2. Patients by our commitment that their quality of life is our most important concern, and that they will always get from us efficacious treatment at an accessible cost. 3. Shareholders with the belief that their investment is in the hands of people they can trust, to use honestly and to the best of our abilities, providing them with accurate and complete disclosure. 4. Business Partners with the conviction that with us, dealings will be fair and transparent, and commitments once made will always be honored.
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Principle of Marketing

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Employees:
The knowledge that they work in a Company that values them and believes strongly in their development, and gives them an environment where they are appraised and rewarded according to their performance. Nothing biased.

Customer Need:
Education.

Lahore Business School (LBS)

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Principle of Marketing

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PEPSI CO.
DRINK IT TO BELIVE IT.

Introduction:
PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees.

Mission:
Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Vision:
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Employees:

Focused on convenient foods and beverages

Customer Need:
Hunger

Lahore Business School (LBS)

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Principle of Marketing

2012

ABU DHABI NATIONAL OIL COMPANY.

EMPOWERING THE NATION FOR GENERATION TO COME.

Introduction:
In October 1973, President His Highness Sheikh Zayed Bin Sultan Al Nahyan issued High Decree 13, incorporating Abu Dhabi National Oil Company (ADNOC) for Distribution. As the first government-owned company specializing in the marketing and distribution of petroleum products in the United Arab Emirates, ADNOC Distribution has grown to become a national institution, a major economic driver of the UAE economy, and a major employer. With a diverse and highly skilled work force of more than 5000 employees, ADNOC Distribution offers exciting and fulfilling career and training opportunities for UAE Nationals, and very satisfying job prospect for visiting employees.

Vision:
To be the most reliable energy and allied services Provider.

Mission:
Satisfy customers by offering superior service and value; Maintain the highest quality standards for our products; Improve continuously our products and services; Cultivate close working relationship with clients at all levels.

Employees:

Most reliable energy and allied services Provider

Customer Need:
Travel

Lahore Business School (LBS)

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Principle of Marketing

2012

HONDA
THE POWER OF DREAMS.

Introduction:
In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees.

Vision:
Developing a philosophy built on the experience of a practical engineer, Soichiro Honda created a corporate culture that would go on working towards his objective - nothing less than becoming and remaining the world's best motor manufacturer long after his own active day. The corporate vision statement is like the founder himself, enormously practical 1. Quality in all jobs - learns, think, analyze, evaluate and improve. Reliable products - on time, with excellence and consistency Better communication listen, ask and speak up.

Mission.
Maintaining a global viewpoint, Honda is dedicated to supply products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is to Proceed always with ambition and youthfulness Respect sound theory, develop fresh ideas, and make the most effective use of time Enjoy work and encourage open communication Strive constantly for a harmonious flow of work Be ever mindful of the value of research and endeavor.

Lahore Business School (LBS)

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Employees:
The experience of a practical engineer

Customer Need:

Travel

Lahore Business School (LBS)

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Principle of Marketing

2012

SONY
MAKE BELIEVE.

Introduction:
Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. With its music, pictures, game and online businesses, the company is uniquely positioned to be one of the worlds leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content.

Vision:
To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services.

Mission:
Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organization, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products.

Employees:
Innovative products and multimedia services that challenge the way consumers access.

Customer Need:
Entertainment

Lahore Business School (LBS)

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2012

NESTLE.
GOOD FOOD, GOOD LIFE.

Introduction:
Nestle is the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestl can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.

Vision:
To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen preferred employer preferred supplier selling preferred products.

Mission:
...positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.

Employees:
Nutrition, Health Improve quality

Customer Need:
Hunger Drinking

Lahore Business School (LBS)

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