Documente Academic
Documente Profesional
Documente Cultură
May 1, 2002
Marketing
Consumer Oriented Marketing Research Determines Output Two-way Process (Interactive) Long Run Goals Profit Oriented Emphasis on Groups of Consumers Broad View of Customer Needs
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A Market Defined: An Arena for Organizing and Facilitating Business Activities Location Local, State, Regional, National, International Time Summer Movie Season, Christmas Poinsettias,
Winter Snow Removal Service
Level Wholesale, Retail, Discount, Luxury, Manufacturing Customer Government, Industry, Small Business, Consumer Age or Gender Group
Children, Young Adults, Adults, Senior Citizens
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Early Majority
Late Majority
Consumer Innovators
Early Adapters
Laggards
Time of Adoption
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Questions to Answer: What Makes Your Product or Service Unique? What Are the Positions of Your Competition? How Is the Market Place Not Satisfying Customers?
Product/Service
Expectations Met
AT
LO YA L
AD VO CA TE
G O NE
SE AR CH IN G
RI SK
Dissatisfied
Satisfied
Dazzled
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.5%
5%
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Questions to Answer: Who Knows About Your Product? How Do They Know About Your Product? Where and for How Much Will You Promote Your Product?
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