Dear Students, Sub: Final Project and Dissertation Over the past five trimesters you have been

exposed to numerous business as well as subjects that have given you the basic concepts, and shaped your thinking on management. During this period you also had extensive practical and experiential learning through several interventions in the form of workshops and guest lectures. All this has given you the breadth of exposure which is very vital for a business leader. Keeping in mind our Institutes core purpose of nurturing thought leaders, we are keen to see that you complete this program at the end of the final trimester (6th Trimester) with a deep and cutting edge knowledge in the subject of your interest. As most of you have been selected by good organizations operating in different verticals and for various roles, you would find it most fitting to pursue a detailed research on a subject which best suits your career interest, takes you to the present limits of that subject, and encourages you to contribute in terms of original thinking about some facets of that subject. We therefore have a dedicated research project and dissertation for the Trimester-6 for 2 credits ( 200 marks) for the E Biz batch and 1 credit ( 100 marks ) for the PGDM batch. The objective of the research project is: to provide an opportunity to acquire advanced knowledge in any subject of your choice as long as it relates to the fields of management and / or design to compliment your breadth of exposure with depth in a chosen subject making you a Tshaped professional to encourage you to create new knowledge, and stimulate in you the desire to become a thought leader, even as you blend practical orientation with solid academic research showcase your contribution and give you a position among the management and design community by helping you publish your work.

The appended project schedule gives the stages in the research project. There would be an evaluation at each stage. The time lines are also indicated and failure to meet them would lead to a partial / complete loss of credit allotted for that stage. The respective vertiical heads will be your primary mentors and facilitators for these projects. The allocation of students to other mentors will be as per guidelines from the vertical heads. Vertical heads; Operations Prof Murali Mohan HR- Prof Savitha G R Marketing Dr. Githa Heggde Finance Dr. Madhavi Lokhande IT-Dr. Jai Raj Nair

You can associate any of the core faculty at Welingkar, Bangalore as your guide for the project, based on the project domain after consulting the vertical head. You could associate any of the above mentioned mentors also as guides for your research. Additionally, you may take guidance from any other domain expert from academia or from industry. Industry sponsored / supported projects are also acceptable. However they would have to be validated by the mentors to ensure that they do have an academic research orientation in the way the projects are conducted. You are required to finalize the subject for the research project, as well as the guide, and to submit the synopsis duly signed by you and your guide as per the enclosed schedule. The synopsis should be submitted to the respective vertical heads with a copy to the ADC. Best regards Dr. Madhavi Lokhande

Appendix Schedule of Research Project for 6th Trimester in PGDM, PGDM E BIZ batch 2010-12 Maximum marks: 200 (for E Biz), 100 (for PGDM) Duration: 90 days Step I II * III IV * V Activity Writing the Synopsis for proposed area of Research Design Research and Literature Survey for Identifying the problem Finalization of Hypothesis Crystallization of Research Problem Research Data collection, Design research, Ethnographic research Analysis and Concept Development Days 10 10 15 20 20 End date 31 Jan 12 10 Feb 12 25 Feb 12 15 Mar 12 5 Apr 12 Deliverables Synopsis Report on Design Research / Literature Survey Hypothesis Documented after review of Synopsis Data collection and Data interpretation report Documentation of Concept as Soft bound report to be sent to Jury members Presentation (ppt) based on work done throughout and the Report Paper / Case study documented in the format that can be sent to national and international journals for publishing Max. Marks 20 60 20 40 80

VI *

Validation

10 Apr 12

40

VII

Paper / case study writing on the topic

10

20 Apr 12

40

Total marks Notes:

300

* Stages at which the students should have personal meetings with their mentors and guides. However, students are encouraged to meet with the mentors and guides as often as they wish to. The full project should be documented in A4 size, as per the format provided with the mail.

ACADEMIC DELIVERABLES CELL NOTICE 22 January 2012 SUBJECT:SPECIALISATION PROJECT: PGDM E Biz & PGDM 2010 12: TRI VI 1. The course curriculum of PGDM & PGDM E Biz 2010-12 Trimester VI includes a subject titled Specialization Project. This subject carries a weightage of 100 marks for the PGDM students and a weightage of 200 marks for the E Biz students. Accordingly, every student is required to complete and submit a specialization project with Academic Cell latest by 20th April 2012. 2. Students will choose their own faculty guide matching to their SPECIALIZATION or GENERAL MANAGEMENT. The list of faculties who will act as project guide is given in Appendix A 3. Initially, each student is required to select an independent project, decide its title and prepare a project synopsis on the synopsis format given in appendix B below. Students will then approach their respective faculty guide along with three copies of synopsis for approval of the Project, Project Title and the Synopsis. On approval and signature on the synopsis by the faculty guide, first copy of the synopsis will be handed over to the faculty guide, second copy will be retained by the student and third copy will be handed over to Ms. Gayathri or Ms. Srija. 4. Students who fail to submit their synopsis with the Program Coordinator by 7 Feb 2012 will be assigned projects by the institute and institutes decision in this matter will be final. 5. While working on the project, students are required to meet their respective faculty guide a minimum three times with a view to report progress at various stages of the project and to seek necessary guidance. Students will maintain a date wise record of visits made to the faculty guide and obtain their signature at the end of every visit as a proof on the second copy of synopsis. Students who fail to visit their faculty guide a minimum of three times will loose substantial marks during the final evaluation of the project. (Details given in the chart above) 6 On completion of the project, student will obtain a project completion report from their respective faculty guide on the format given in appendix C below. This certificate will be bound inside the project and shall be its First Page. 7. Completed project will be hard bound with black rexzine cover and golden letters. The outer project cover should clearly indicate the project title, project guide, course, student name, roll no, specialization etc. Specimen of the project cover page is given in Appendix D. 8. Completed Project will be deposited with Academic Cell latest by 20th April 2012. The academic cell will not, under any circumstances accept projects after 20th April 2012.

APPENDIX A

Vertical

Marketing
Prof.Dr.Githa Heggde Prof.Dr.Sunanda Easwaran Prof. Shekar Prabhakar Prof. Sachidanand B S

Finance
Prof. Dr. Madhavi Lokhande Prof.Hema.D

HR
Prof.Savitha Prof. Sharieff Prof Soumya Chakraborty

Operations
Prof. MuraliMohan Prof.AKN Prasad

IT
Dr.Jai Raj Nair Prof.Anita.S.Pillai

General Management
Dr. Anil Rao Prof.Anuradha Mahesh Prof.Ramanath Krishnamoorthy Prof.Aparna Prashanth

APPENDIX B SYNOPSIS
1. Name of the Student 2. Program & Year 3. Area of Project Research 5. Title of the Project 6. Project Details (A) Objective of study : ______________________________________________________ : ______________________________________________________ : ______________________________________________________ (B) Step I: Step II: Step III: Step IV: (C) Research Methodology: (With bibliography, if available) may be as follows: Collection of primary data (using questionnaire, personal visits & surveys) and secondary data (through library study publications, Journals etc.) Tabulation and presentation of data collected. Analysis of above tabulated data, using statistical & financial tools. Drawing conclusions and giving suggestions : ______________________________________________________ : ______________________________________________________ : ______________________________________________________ : ______________________________________________________

4. Name of the Faculty Guide: ______________________________________________________

Expected Results of the study (hypothesis):

Faculty Guide: Name: ________________________________

Student: Name: _____________________________ Contact No: ________________________

Signature: _____________________________ Date: _________________________________

Signature: __________________________ Date: ______________________________

APPENDIXC PROJECT COMPLETION CERTIFICATE This is to certify that project titled ___________________________________________________ _________________________________________________________________ is successfully done by Mr. / Ms. ___________________________________________ in partial fulfillment of his / her two years full time course Post Graduation Diploma in Management recognized by AICTE through the Print. L. N. Welingkar Institute of Management Development & Research, Bangalore. This project in general is done under my guidance.

___________________________ (Signature of Faculty Guide) Name: ______________________ Date: ______________________

APPENDIX D FORMAT FOR PROJECT COVER PAGE

WELINGKAR INSTITUTE OF MANAGEMENT RESEARCH & DEVELOPMENT SPECIALISATION PROJECT ON TAX INCENTIVES RELATING TO NON RESIDENTS & OTHER IMPORTANT ISSUES BY XXXXXXX PGDM 2010 12 (FINANCE SPECIALISATION) ROLL NO 77

PROJECT FACULTY GUIDE PROF. __________________________

ACKNOWLEDGEMENT (Suggested format)

It gives us immense pleasure on bringing my project report entitled, Designing the structure of bond to be issued retail investors I express my deep sense of gratitude and sincere regards to my Mentors ____________________________________________. Their timely guidance and friendly discussions has helped me immensely completing my project work.( mention faculty mentors here) I also acknowledge my sincere gratitude to

--------------------------------------------------------------------------------------------------------------. I am also thankful to Mahindra Finance for giving me this opportunity.(mention corporate mentors here.) Lastly I also express my sincere thanks to my college ------------------------, college faculty -----------------------------------------------(any other faculty), friends and office colleagues who have always helped me directly or indirectly to make this task successful.

Sd/-