Amity PGBBM 2 Years Syllabus

Amity School of Distance
Learning
PGDBM 2 Years Syllabus
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Table of Contents
Contents
1. Principles and Practices of Management ............................................................ 3
2. ADL – 02 Marketing Management ..................................................................... 4
3. ADL – 03 Course: Accounting For Managers ...................................................... 6
4. ADL – 04 Managerial Economics ....................................................................... 8
5. ADL – 05 Organizational Behaviour ................................................................ 10
6. ADL – 06 Computers in Management .............................................................. 13
7. ADL – 07 Quantitative Techniques in Management ........................................... 15
8. ADL – 08 Corporate Governance .................................................................... 17
9. ADL – 09 Human Resource Management ......................................................... 19
10. ADL – 10 Marketing Research ........................................................................ 21
11. ADL – 11 Management Information System ..................................................... 23
12. ADL – 12 Business Law ................................................................................. 25
13. ADL – 13 Financial Management .................................................................... 27
14. ADL – 14 Production & Operations Management............................................... 29
15. ADL – 15 Corporate Policies and Practices ....................................................... 31
16. ADL – 16 Total Quality Management ............................................................... 33
17. ADL – 17 Strategic Management .................................................................... 35
18. ADL – 18 Environmental Management ............................................................ 37
19. ADL – 31 Management of Change & Organizational Development ....................... 38
20. ADL – 32 Performance Appraisal and Potential Evaluation ................................. 40
21. ADL – 34 Course : Recruitment Selection, and Retention .................................. 42
22. ADL – 35 Industrial Relations And Labour Laws ................................................ 44
23. ADL – 41 Advertising & Sales Promotion ......................................................... 46
24. ADL – 43 Marketing of Services ..................................................................... 48
25. ADL – 44 Sales and Distribution Management .................................................. 50
26. ADL – 45 Consumer Behaviour ...................................................................... 52
27. ADL – 51 Management of Financial Institutions ................................................ 54
28. ADL – 52 Course: Advance Corporate Finance ................................................. 56
29. ADL – 53 Project Management & Control ......................................................... 58
30. ADL – 54 Equity Research & Portfolio Management........................................... 60
31. ADL – 55 Management of Financial Services .................................................... 62
32. ADL – 61 Materials Management .................................................................... 64
33. ADL – 62 Technology Management ................................................................. 66
34. ADL – 64 Logistics & Supply Chain Management .............................................. 67
35. ADL – 65 Production Planning & Control .......................................................... 69
36. ADL – 71 Data Base Management Systems ..................................................... 71
37. ADL – 72 Information Technology & Management ............................................ 72
38. ADL – 74 System Analysis and Design ............................................................ 74
39. ADL – 75 E-Commerce.................................................................................. 77
40. ADL – 81 International Marketing ................................................................... 79
41. ADL – 82 India’s Foreign Trade and Trade Policy .............................................. 81
42. ADL – 84 International Business Environment .................................................. 83
43. ADL – 85 Export, Import Procedures and Documentation .................................. 85
44. ADL – 91 Enterprise Resource Planning ........................................................... 87
45. ADL – 100 Behavioural and Allied Science ....................................................... 89
46. ADL – 102 Risks, Underwriting and Claims ...................................................... 89
47. ADL – 106 Risk Management and Reinsurance ................................................. 91
48. ADL – 107 Course : Actuarial Science (Concept & Implementation) .................... 94
49. ADL – 110 Insurance Products (Personal & Commercial) ................................... 96
Amity School of Distance Learning 2

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COURSE CONTENT
1. Principles and Practices of Management
PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES

Audio/visual : 30 Hours Credit Units :8
Assignments/ Self Study: 75 Hours Faculty Incharge : Visiting Faculty
Objectives:
The objective of the course is to teach managerial skills to aspiring manager or the trained
managers who want to become more effective. The emphasis will be on conceptual
development in the area of planning, organizing, leading and controlling managerial
functions. The course also emphasis on conceptual and technical frame work of leadership
and the role of managers and change agent.
Course Contents:
Module I: Introduction
• Concept, Nature, Scope, Functions and levels of Management, Evolution and
Foundations of Management Theories, System Approach to Organisation, Modern
Organisation Theory.
Module II: Management Planning Process
• Planning objectives and characteristics, Hierarchies of planning, the concept
and techniques of forecasting.
Module III: Organising
• Meaning, Importance and Principles, Departmentation, Span of Control, Types
of Organisation, Authority, Delegation of Authority
Module IV: Staffing
• Meaning, Job analysis, Manpower planning, Recruitment, Transfers and

Promotions, Appraisals, Management Development, Job Rotation, Training,
Rewards and Recognition
Module V: Directing
• Motivation, Co-ordination, Communication, Directing and Management Control,
Decision Making, Management by objectives (MBO) the concept and relevance.

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Module VI: Management Control
• Coordination, Meaning, Nature, Features, Objectives and Process of

Management Control, Techniques and Behavioural Aspects of Management
Control.
Evaluation Scheme:
Component Codes PCP1 H1 H2 EE1

Weightage Planned (%) 10 15 15 60
Text & References:
Text Books :
• Essentials of Management : H. Koontz
Student Study Material (SSM)
• Principles and Practices of Management : Bakshi
References
Management - Stoner, Freemand & Gilbert

Principles & Practices of Management - L.M. Prasad / C.B. Gupta
Management Today - Burton & Thakur
2. ADL – 02 Marketing Management

Objective:
The objective of this course is to introduce the basic concepts of marketing and to develop
a feel of the marketplace.
Detailed Course Contents:
• Introduction to basics of Marketing , Marketing Management and Selling function.

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• Evolution of Marketing, Marketing Concepts – Product Concept, Production Concept
Selling Concept, Marketing Concept and Societal concept..
• Understanding the Critical role of marketing in organisation and society
• Marketing research & Consumer Behaviour, the stages of buying process, the buying
decision making process and post purchase behaviour.
• Market measurement and sales forecasting
• Market Planning
• Segmentation, meaning, Need for segmentation Bases of segmentation
• Product : Meaning, Types, features of product and services. Product Line, Product mix,
Product policy, Product Life cycle.
• Product Management: Branding, Packaging and trade mark decision,
• Pricing: Method of pricing, New product pricing strategies, adopting prices according to
market requirements and responding to various market price changes
• Promotion : Meaning, Types of Promotion, Advertising, Publicity and Personal Selling.
Media decisions, Advertising Management, Sales Promotions, Role of Public relations
and Publicity, Direct Marketing, and Personal selling, role of internet marketing,
emerging communication trends
• Distribution : Meaning, Channels of Distribution, Roles played by intermediaries,
Factors to be considered while selecting intermediares.
• Total Quality Management
Evaluation Scheme:

Text & References:
Text
Marketing Management : Ramaswamy, VS & Nam

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Marketing Management : Vivek Singh
References:
Text book: Principles of marketing by Philip Kotler PHI publications 11 th edition
3. ADL – 03 Course: Accounting For Managers

Objectives:
The Objectives of the course are
♦ To develop an understanding of the importance, language and techniques of

Financial, Cost , Management Accounting and Capital Budgeting.

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♦ To develop skills for preparation and analysis of financial statements.
♦ To develop an understanding of cost classification, allocation and how the costing
techniques are useful in the process of managerial decision making
Detailed Course contents:
Module I: Final Accounts
Bank Reconciliation Statement, Financial Statements and their Nature, Preparation of

Manufacturing, Trading and Profit & Loss Account and Balance Sheet - Matching of
Revenue (AS 9) & Expenses, Fixed Assets (AS 10), Depreciation (AS 6& and other
related adjustments
Module II: Company Accounts
Issue of Shares & Debentures and their Redemption, Form and Contents of Financial
Statements with reference to Indian Companies (Schedule VI)
Module III: Financial Statement Analysis
Financial Ratio Analysis, Liquidity, Activity, Capital Structure, Profitability Ratios, Funds
Flow statement and Cash Flow Statement (AS 3)
Module IV: Cost Accounting
Elements of Cost Classification and Allocation, Cost Sheet, Methods of Inventory Valuation
(AS 2)
Module V: Management Accounting
Emergence of Management Accounting, Marginal Costing and Cost Volume Profit Analysis,
Budgeting & Variance Analysis
Evaluation Scheme:

Text and Reference:
• Accounting for Managers : T.S. Grewal
Students Study Material (SSM)

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• Accounting for Managers : : Gurinder Singh
Reference :
• Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India.

• Martindalef W.G. 1997, Financial Accounting, Juris Publication.
• Banerjee, A. 2000, Financial Accounting, Excel Books.
• Chadwick, L. 1995, The Essence of Financial Accounting, Prentice Hall of India.
• Sikdar, P.K. 1999, Advanced Cost & Management Accounting, Viva Publications.
4. ADL – 04 Managerial Economics

Objectives
To familiarize the students with theoretical concepts of the Economic Analysis so that they
can use these as inputs in managerial decision making process. Emphasis would be laid on
the understanding of key economic variables both at micro and macro level, which
influence the business operations, and strategies of the firm and the business environment
under which they operate both in national and global perspect.
Detailed Course Contents :

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• Nature & Scope of Managerial Economics
• An Analysis of the objectives of business firms and basic principles
• Profit maximisation model sales maximisation models, Marns model of managerial
enterprise
• Williamson's model of managerial discretion
• Demand analysis nature & determinants of demand
• Concept of the elasticity of Demand and its application
• Demand forecasting - Need & Techniques of forecasting
• Production analysis
• Cost concepts
• Cost and output relationship, long run, Short run
• Supply function, elasticity of supply
• Pricing and output decisions
• Models of ougopoustics market
• Specific pricing problems - Fundamental affecting pricing decision
• Investment Analysis Techniques
• Linear Programming
• Games theory & Strategic behaviour
Evaluation Scheme:

Text & References:
Text :
Managerial Economics : J.R. Evans / M. Adhikary
Managerial Economics: : S.K. Laroiya
References:

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• Managerial Economics - Gupta G S, Paul Samuel, V L Mote

• Managerial Economics, Prentice Hall of India – Dean Joel
Managerial Economics – Mithani D M
5. ADL – 05 Organizational Behaviour

Audio/ visual : 30 Hours Credit Units :8
Objectives:
To enhance understanding of dynamics of individual and groups behaviour within the

organization and facilitate individual development to introspect, diagnose and deal
effectively with the issue related to human behaviour in the organization.

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Module I : Overview of Organisational Behaviour
Module II: Introduction to Self and Management
• The transactional Analysis
• Managing and Manager
• The emerging challenges of Management
• Schools of Management
Module III: Individual
• Learning
• Perception
• Personality and Attitude
• Conflict Management
• Motivation and Job Performance
Module IV: Individual in the Group
• Group Dynamics and Process
• Teams
• Leadership - Theories, Styles
• Communication Skills and Interpersonal Process
• Power and Politics
Module V: Individual in the organization
• Organisation Culture and core values.
• Organisational change and Organisational Development (OD)
Evaluation Scheme:

Text & References:
Text Books :
• Human Relations and Organisational Behaviour : Mr. R.S. Dwivedi

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• Organisational Behaviour : Mr. Sanjay Srivastava
References :
• Barat, N. 1998, Emerging issues in Management, Excel Books, India.

• Greenberg, J. & Baron, R.A. 1993, Behaviors in Organizations, Allyn and Bacon,
Boston.
• Mainiero, L. A. & Tromley, 1994, Developing Managerial Skills in Organizational
Behavior, Exercises, Cases and Readings, Prentice Hall International.
• Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas : Cases in Organizational
Behaviour, Tata McGraw – Hill India.
• Robbins, S.P. 1983, Organizational Theory : The structure and design of organizations,
Prentice Hall International.
• Robbins, S.P. 1999, Organizational Behavior, Prentice Hall of India.
• Schermerhorn, J.R. Jr.; Hunt, J.G. & Osborn, R.N. 1985, Managing Organizational
Behaviour, John Wiley & Sons.
• Srivastava, S. 2000, Organizational Behavior, Galgotia.
Tosi, H.L. Rizzo, J. R. & Carrol, S. J. 1998, Organizational Behavior : A Comprehensive
Manual, Beacon Books.

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6. ADL – 06 Computers in Management

Objective :
The objective of this subject is to provide conceptual knowledge of the information

technology to the present and future Managers. This subject highlights the topics like
Database management, Networking, Internet, E-Commerce etc., Which can help
managers to take routine decisions very efficiently.
Fundamentals of computers:
Computer System-IPO Cycle, I/O Devices, Memory management, Software and types of
software.
Computer Networks:
Components, Classification & Type, Advantages, Disadvantages, Limitations of each, LAN

Concepts in details
Internet Technology:
Internet Technologies: Introduction to internet & intranet , Basis concepts of internet,

DNS, Protocols, Services of internet, Technology behind internet.
E-Commerce: Introduction:
E-com Technologies, Applications.
DBMS: Introduction:
Need, Components, Benefits over file system, Classification & Types, Advantages,
Disadvantages & Limitations of each.
ERP: Introduction, Scope & Benefits:
Implementation Methodology, Success Factors, Pitfall, Management concerns.

Introduction to IS Security:
The IS Security Environment, IS Security Governance

Management Control: Security Policy, Enterprise Security Architecture, Security Planning
& Accreditation.

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Evaluation Scheme:

Text & References:
Text:
• Management Information System : O. Brien
Student Study Material
• Computers in Management : Monika Jena
References:
• Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India.

• Nagpal, 1999, Computer fundamentals , Wheeler Publishing, New Delhi.
• Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management.
• Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India.
• Manuals for Ms-Office, Excel, MS -Word, MS – Access, FoxPro
• Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

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7. ADL – 07 Quantitative Techniques in Management

Objectives:
The aim of this course is to develop understanding of various mathematical and statistical
models and optimization techniques used for decisions making in management.
Introduction
Application in business & Management, Classification of Data, Diagrammatic & Graphical

Presentation of Data.
Forecasting Techniques
Time Series Analysis- Trend Analysis, Cyclic Analysis, Seasonal Analysis, Irregular
Variations, Correlation and Regression Analysis.
Probability and Testing of Hypothesis
Introduction to Probability Theory, Probability Distributions, Sampling and Sampling

Distribution, Null Hypothesis, T-Test, F-Test, Annova and Non-parametric Tests
Decision Theory
Introduction to Decision Theory, Decision Environments, Decision making under

Uncertainty, Decision Making under Risk, Decision Tree Analysis.
Operations Research
Introduction to Operations Research, Scope and Models, Introduction to Linear

Programming, Formulation of LPP, Solution of LPP – Graphical Method, Simplex Method,
Duality, Dual Simplex Procedure, Transportation Problem, Assignment Problems.
Evaluation Scheme:

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Text & References:
Text
Quantitative Techniques : C.R. Kothari
Quantitative Techniques : Arun Sharma
Reference :
• London N.P., Linear Programming, Tata McGraw-Hill

• Gupta S.P.& Gupta M.P. 1995, Business Statistics, 10th Ed. Sultan Chand &
Sons
• Kapoor V.K. 1997, Operations Research, 5th Ed. Sultan Chand & Sons
• Sharma J.K. 1997, Operations Research: Theory & Application, Mac Millan India
Ltd.
• Gupta S.P., Statistical Techniques, Sultan Chand & Sons
• Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making
Approach, MacMillan College Publishing Co.
• Fleming M.C. & Joseph G.N. 1996, Statistics for management, 2nd Ed. Prentice Hall
of India
• Allen R.G.D. 1997, Mathematics Analysis for Economics, AITBS Publishers &
Distributors

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8. ADL – 08 Corporate Governance

Objectives
• To develop significance and relevance of values and ethical conduct in governance.

• To highlight the concept of corporate social responsibility and performance
evaluation of Board of Directors
• To acquaint students with relevant committees and their recommendations in
respect of effective governance.
1. Overview of Corporate Governance
• Corporate Governance, Social Responsibility, ethics and Dimensions
2. Board of Directors (BoD)
• Major players in Corporate Governance, Role of BoD, Legal aspects and
liabilities
3. Functions of the Board
• Duties of the BoD, Committees of the Board, Cadbury Report, Green bury
report, CII’s recommendation
4. Code of Corporate Governance
• What is a code, Why a code, Value of a code in Indian environment
5. Corporate Governance - A question of Ethics
• Understanding values, Values and organization, Conveyance of values,
Ethics and Ethos, Values and Corporate Governance, Economic, Legal and
ethical Analysis
6. Evaluation - A tool for Improved Corporate Governance

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• Why Evaluation ?, Feed back cycle in a Board, Implementing Evaluation
process, Conducting Boards performance evaluation
Evaluation Scheme:

Text & References:
Student Study Material (SSM) – Corporate Governance : Surendar Kumar
References:
1) Business & Society : By Carroll and Buchhally

2) Corporate Citizenship : Mcintosh, Leipziger, Jones & Coleman
3) Corporate Crisis Management : S. Shiva Ramu
(Challenges for Survival)
4) Report of the Committee on the
Financial Aspects of Corporate Governance : Cadbury, Sir Adrian
5) Managing the Future : Drucker, Peter F,
6) “Corporate Governance, The new Paradigm” : Gopalswamy N.
7) The Ethics of Management : Hosmer, Larue Tone
8) Making Board Effective : Zander A

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9. ADL – 09 Human Resource Management

Objectives:
The objective of this course is to familiarize students with the concept of Human Resource
Management and its significance in the overall effectiveness and efficiency of the
organization in today’s competitive business environment. This will be build up on the
earlier studied subjects of Organisational Behaviour and Principles and Practices of
Management.
Introduction to Human Resource Management
Fundamentals of HRM, Purpose and Role of HRM, HR policies, Changing Role of HR.
Meeting Human Resource Requirements
Job design, Job Analysis, Job Description, Job Specification, Job Enrichment
Human Resource Planning
What, Why, How, Who, When, Where of Human Resource Planning
Recruitment and Selection
Recruitment, Sources of Recruitment, Selection Process, Methods – Interview,
Tests, Placement and Induction
Performance Appraisal
Appraising performance, Potential Appraisal, Design and Implementation PA
system, Career Development
Training and Development
Methods of Training and Training Techniques, Development & Evaluation of
Training Programmes
Compensation Management
Compensation principle and Management, Rewards and incentive systems,
Relationship performance and compensation.

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Industrial Relations
Overview of Industrial relations, Industrial Harmony and Laws, Union - Management
Relations, Industrial disputes and settlement
Evaluation Scheme:

Text & References:
Text Book:
• Human Resource Management : V S P Rao
• Human Resource Management : Sharma
References:
• Fischer, Shaw – HRM

• Aswathappa (TMH) – HR & P.M – Text & Cases
• Gomez Mezia, Balkin (PHI) – Managing HR
• R.S. Dwivedi – P.M in Indian Scenario
• Moneypi
• Saiyadein
• Byers & Rue
• S.C. Shrivastava
• Flippo
• Bhatia & Nirmal Singh – Principles & Techniques of personal management
• Managiang Human Resources
• Gary Desler – HRM

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10.ADL – 10 Marketing Research

Objectives:
Present day market is competitive, dynamic and volatile and managers are required to
take decisions in the fast changing environment. Unlike in the past, managers cannot
take decisions based on the experience and hunch, rather decision must be based on
scientifically collected and rationally analysed information.
This course in marketing research aims at familiarizing students with the methods and
techniques of data collection, data analysis and utilization of information so collected for
effective decision making. Besides the course work students are also required to
undertake a marketing research project as a part of their project work.
.Introduction to Marketing Research
• Nature and Scope of Marketing Research

• Definition of Marketing Research
• Marketing Research Vs Marketing Information system
• Current Trends in Marketing Research
• Scientific Research vis-à-vis Marketing Research, Marketing Research
Process
Problem Formulation and Research Design
• Problem Formulation, Objectives , Hypotheses and Information Needs

• Types of Research Designs- Exploratory, Descriptive, and Experimental
Research Design.
Measurement and Scaling Techniques
• Four Levels of Measurement-Nominal, Ordinal , Interval and Ratio.

• Ranking and Rating Scales
• Attitude Measurement Techniques
• Reliability and Validity in Measurement
Methods of Data Collection
• Secondary Data: Evaluation, Sources

• Primary Data: Observation, Questionnaires- designing, pre-testing, administration,
Choice of Survey Method- Personal Interviewing, Mail/ e-mail, Telephone etc.
• Data Collection Procedures- Field Procedures, Art of Interviewing
Sampling Design ;
• Some Basic Terms -Population, Sample, Census, Sampling Unit, Sampling Frame,
Sampling Error, Bias
• Advantages and Limitations of Sampling
• Sampling Types: Probability Sampling- Simple random Sampling, Stratified random
Sampling, Systematic Sampling , Cluster Sampling, and Multi-stage Sampling;

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Non-Probability Sampling – Accidental Sampling, Convenience Sampling,
Judgemental Sampling, Quota Sampling, Snow-ball Sampling
• Sample-size determination
Data Processing And Analysis
• Editing, Coding, and Tabulation

• Testing of Hypotheses- “t”, Z, X2 and ANOVA
Selected Application of Marketing Research
• Sales Analysis and Forecasting

• Advertising Research
• New Product development and Test Marketing
Report Writing
Evaluation Scheme:

Text & Reference :
Text :
Marketing Research : V S P Rao /Nargundkar
Marketing Research : Mathur
Reference :
1.Paul E. Green, Donald D.Tull and Gerald Albaum: Research For Marketing
Decisions, Fifth Edition, Prentice Hall Of India
2. Harper W Boyd, Ralph Westphal and Stanley F Stasch: Marketing Research—Text
and Cases, Latest Edition, Richard D Irwin, Inc.
3. Naresh K. Malhotra: Marketing Research—An Applied Orientation, Third Edition,
Pearson Education Asia ( Indian edition)

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11.ADL – 11 Management Information System

Objective :
This course aims at enabling students to analyse information requirements for better
managerial decision making. It will also equip them to utilize Information Technology (IT)
for designing and developing prototype management information system for an
organization.
• Introduction of MIS: Meaning & Role, organization structures, Business

Process, Systems Approach, Management Levels & MIS
• Decision Making Process: Programmed & Non- Programmed, Strategic &

project Planning for MIS, Models of Decision Making different types of IS:
MIS , DSS, ESS. MIS and the information Concepts
• System Concepts, Handling system complexity MIS and system concepts,

need for system analysis, SSAD, MIS and System Analysis.
• Development of MIS, Ascertaining the Class of information, Management of

quality in MIS, MIS: the factors of success and failure.
• Enterprise Management System ( EMS ) , EMS and MIS , MIS Service

industry, choice of IT and MIS.
Evaluation Scheme:

Text & References:
Text:

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Management Information Systems : O. Brien
Management Information System : B.G. Gupta
Reference:
♦ Management Information System , W.S Jawadekar, Tata Mc Graw Hill Publication.

♦ Management Information System, David Kroenke, Tata Mc Graw Hill Publication.
♦ MIS:- Management Perspective, D.P.Goyal, Macmillan Business Books.
♦ MIS and Corporate Communications,Raj K. Wadwha, Jimmy Dawar, P.Bhaskara Rao,
Kanishka Publishers.
♦ MIS :- Managing the digital firm, Kenneth C.Landon, Jane P. Landon, Pearson
Education.

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12.ADL – 12 Business Law

Objectives:
To give insight to various Business and Economic Laws so that the students are able to
interpret the provisions of some of the important laws and apply the same in commercial
and industrial enterprises.
Legal Environment of Business
Environment of Business, Its importance, Legal environment of business.
Indian Contract Act, 1872
Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration,
Principles Governing Capacity of Parties and Free Consent, Legality of Objects,
Performance and Discharge of Contract, Breach of Contract and its Remedies, Basic
Elements of Law Relating to Agency, Guarantee and Pledge.
Law of Torts
Meaning of tort – Contractual and Tortious Liability, Application of Tortious Liability in

Business Situations.
Indian Sale of Goods Act, 1930
Sale and Agreement to Sell, Hire Purchase – Pledge – Mortgage – Hypothecation Lease.
Goods – Different types of Goods, Passing of Property in Goods, Conditions and
Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller.
Negotiable Instruments Act, 1881
Meaning of Negotiability and Negotiable Instruments – Cheques, Bill of Exchange and

Promissory Note, Crossing of Cheques, Endorsement, Dishonour of Cheques.
Elements of Company Law

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Meaning and types of companies, Formation of a company, Memorandum and Articles of
Association, Prospectus and Issue of Shares, Share Capital and Shareholders, Company
Meetings and Proceedings, Powers and Liabilities of Directors and Winding up of Company.
Consumer Protection Act, 1986
Need for Consumer Protection – Meaning of Consumer – Different redressal agencies for
Consumers, Rights of Consumers, Unfair Trade Practices, Procedure for Filing Complaints.
Miscellaneous Acts
Provisions of Central Sales Tax Act and Central Excise Act, Provisions of Income Tax Act
relating to individuals, Calculation of Tax Liability under the head “Salary Income”.
Evaluation Scheme:

Text & Reference
Text Book:
Elements of Mercantile Law : N.D. Kapoor
Reference
“Elements of Mercantile Law”, Excel Books, N. Delhi : Gulshan SS (2003),

Business and corporate laws : V.S. Datey
Mercantile and Commercial Laws : Rohini Aggarawal

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
13.ADL – 13 Financial Management

Objectives:
The objective of this course is to develop among students of an understanding of various

aspects of financial decisions of a firm and of various financial tools used in taking these
decisions. The course also aims at familiarizing students with the financial environment in
which organizations operate and how they cope with it.
Overview and Introduction
Overview of Financial Environment and Financial Management - Functions, Objectives,

Financial decision making and changing role of finance function.
Valuation of Securities
Time Value of Money, Risk and Return concepts, Financial and Operating Leverage
Financing Decisions
Capital Structure - Theories, Optimum Capital structures, Indifference Point, Cost of

Capital theories and Marginal Cost of Capital
Capital Budgeting
Estimation of Cash Flows, Techniques for capital Budgeting decisions, Capital Rationing
and Risk Analysis in Capital Budgeting
Working Capital Management
Factors Influencing Working Capital Policy, Operating Cycle Analysis, Financing of Working
Capital, Management of Inventories, Cash & Marketable Securities and Receivables
Dividend Policy Decisions
Factors influencing dividend decision and theories
Evaluation Scheme:

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Text & References:
Text Book:
Essentials of Financial Management : I M Pandey
Student Study Material;
Financial Management : Alka Munjal
References
• Damodaran, A. 1995, Corporate Finance: Theory and Practice, 1st Ed., Wiley &
Sons.
• Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House
• Brearly, R. A. and Myers, S. C. 1996, Principles of Corporate Finance, 4th Ed., Tata
McGraw Hill
• Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and
Strategies, Prentice Hall of India
• Van Horne, J.C. 1995, Financial Management and Policy, 10th Ed., Prentice Hall of
India.
• Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems,
Galgotia Publishing Company.
• Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata
McGraw Hill.

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14.ADL – 14 Production & Operations Management

Objectives:
The aim of this course is to develop understanding of the strategic and operational issues
in the operational/manufacturing environment of an organization and the various decisions
involved the operational activities and the methods by which best possible alternative
decision can be taken.
Introduction
An overview of POM and Transformation Process in Manufacturing and service units
Production/capacity Planning
Planning and Designing the products/services, Designing the facility location and layout,
Selection and Management of Product Technology, Long-range Capacity Planning.
Operating Decisions
Planning Production Schedules, Aggregate Planning and Master Production Scheduling,

Inventory Planning, Materials and Capacity Requirement Planning, JIT Manufacturing,
Planning and Scheduling Services Operations.
PPC and TQM
Controlling the Operations for Productivity, Quality and Reliability, Quality Control, Total
Quality Management, Maintenance Management, Improving the Operations Process,
Linear Programming, Value engineering, PERT/CPM
Evaluation Scheme:

Text & References:
Text :
Production and Operations Management : S.N. Chary

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Students Study Material
Production and Operations Management : R.C. Manocha
Reference :
• Brown S., Lamming R., Bessant J. and Jones P. 2000, Strategic Operations
Management, 1st Ed. Butterworth Heinmann
• Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis,
4th Ed. Addison-Wesley
• Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman
Publishing
• Waters D. 1996, Operations Management: Producing goods and services, Addison-
Wesley
• Dilworth J.B. 1992, Operations Management, McGraw-Hill International Editors
• Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1st Ed. All India
Publishers & Distributers
• Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2nd
Ed. Prentice Hall International, Inc.
• Adam E.E.,Jr and Ebert R.J. 1997, Production and Operations Management: Concepts,
Models and Behavior, 5th Ed. Prentice Hall of India.
• Buffa E.S. and Sarin R.K. 1994, Modern Production Operations Management, 8th Ed.
John Wiley & Sons.

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15.ADL – 15 Corporate Policies and Practices

Objectives:
The aim of the course is to familiarize students with:-
• The principles of management and their relevance in business.

• Strategic analysis of various industries.
• Impact of environment on strategy.
• Strategic analysis.
• Difference between traditional and contemporary business management.
• Globalization.
• Ethical issues.
• Corporate vigilance.
Introduction
Introduction to planning, evolution of strategic Management, Concept of Corporate

Strategy, Patterns of Strategy Development, levels of Strategy.
Role of environment on strategy
Change in business environment consequent to economic reform, industrial policy, trade

policy, macro reform, MNC’s role, financial services, private sector, Strategy and
Technology
Mission, Vision and Business Definition
Strategic Analysis
Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic

Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis
and dealing with uncertainty, scenario analysis and SWOT Analysis. Industrial structural
analysis
Globalization and Ethical issues and their impact on strategy

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
Concept of Multinational, Global, International, Transactional companies. The role of
global village concept in strategy formulation. An introduction to corporate ethics, Why
firms should make ethicla choices, Global market research strategy.
Evaluation Scheme:

Text & Referneces:
Text :
Business Policy and Strategic Management : Azhar Kazmi
Student Study Material:
Corporate Policies : S Seth
References:
• Pearce John ‘A & Robinson R.B, 1997, Strategic Management : Strategy Formulation
and Implementation, 3rd Ed., A.i.T.B.S. Publishers & Distributors
• Regular reading of all latest Busienss journals : HBR, Business World, Business India,
Business Today
• Ramaswamy and Namakumari, 1999, Strategic Planning : Formulation of corporate
strategy text and cases, 1st Ed. Macmillan India Ltd.,
• Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw
Hill.
• Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
16.ADL – 16 Total Quality Management

Objectives:
The aim of this course is to develop understanding of the strategic Total Quality M
anagement (TQM), its implementation and philosophy. The students will also be
familiarized with the change management through TQM
Introduction to Quality
Quality concepts, nature of product quality and to study various approaches and methods
to Software Quality.
Growth of TQM
Gurus and contributions, teaching and comparison.
MBNQA Model , PDCA, IDEAL , CMM,CMMI, KAIZEN, SIX SIGMA Models
Explanation of models, review of award models, review of popular International Models

like ISO, SPC Tools, 7 QC Tools,
TQM and culture
Organizational change managemen through TQM and its relationship with culture, morale,
Resistance to change, barriers to TQM.
Evaluation Scheme:

Text & References:
Text :
Total Quality Management : Sundaram Rao
Total Quality Management : Mahesh Sharma

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Reference:
• Wankulu C.A., 1994, TQM: A Road Map, Tata-McGraw Hill India

• Ahuluwalia J.S. Lt. Gen. – Editor, 1997, Total Quality Management, Tata-McGraw
Hill India
• Crosby P., 1990, Let us Talk Quality, Penguin Publications
• Davenport S., Kimberly & Others, 1996, Focused Quality, John Wiley Sons Inc.
• Oakland, J. S. 1997, TQM: Text with Cases, Butteworth - Heinmann

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
17.ADL – 17 Strategic Management

Objectives:
Aim is to provide the basic understanding of Strategic Management, its process and
develop the thinking skill of the students and practicing Managers. The course has been
designed to develop a framework of first gathering relevant information, scrutinizing, and
prioritizing key tasks to be pursued to achieve desired objectives. The whole idea is to
develop a thought Manager.
Introduction to Strategic Management

Nature of Strategy and Strategic Management, Levels of Strategy
Strategic Management
The Strategic Position, Strategic Choices, Strategy into action
Strategy Development Process in Organisation

Strategic Planning Systems, Strategic Leadership
Strategic Analysis
Analysis of Environment, The Pestel Frame work, Impact of Environmental
influences, Scenarios, Sources of Competition, The five forces frame work, Market
Segmentation and Understanding what customers WANT, Internal Analysis of
Assets and Capabilities, Resources and Strengths, Stake holder expectations and
organizational purposes, Preparing the SWOT Matrix
Strategic Choices
Basic Strategic Choices, Strategic Alternatives, various models – BCG, GE, Nine cell
Matrix, Hofer’s model, Strickland’s Grand Strategy selection Matrix, Basis of
Choice, Strategic evaluation and selection
Strategic Implementation

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
Organisation Structure and Design, Resource allocation and Design, Managing
Strategic changes – Types of Strategic Change, Role of Change process
Strategic Synthesis : Real life situations
Competitive Strategic : The thinking of Michel Porter
Strategic into action
Case studies : (1) Asia’s top 20 competitive corporations and

their strategies
(2) Indian corporations like Reliance, Ranbaxy,

Sundaram Fastners etc., and Strategic Management
processes will be discussed
Evaluation Scheme:

Text & Reference
Text :
Exploring Corporate Strategy : Gerry Jhonson, Kevan Scholes
Reference
• Pearce John A & Robinson R B, 1977, Strategic Management : Strategy Formulation

and Implementation, 3rd Ed., A.I.T.B.S. Publishers & Distributors.
• Aaker David Strategic Market Management, 5th Ed., John Wiley and sons
• Regular reading of all latest Business Journals : HBR, Strategist, Busienss World,
Business India, Business Today.
• Porter Michael, Competitive Advantage: Creating and sustaining superior
performance, Free press.
• Thomson & Strickla d, Business policy and Strategic management, 12th Ed., PHI.
Munjal, A. Cases and readings in Strategic Management, ABS Handbook

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
18.ADL – 18 Environmental Management

Objectives:
The aim of this course is to develop the understanding of the strategic decision in going
for Environmental Management and to sensitize organizations/individuals about the role of
environment engineering, principles and methods. The course exposes to the ISO 14000
Standards.
Introduction
Introduction to environmental management.
ISO 14000 Standards
Explanation, use, other related auditing standards
Industry application and Enviromental Hazards
Case studies, Evaluation of 18
Evaluation Scheme:

Text & References:
Text :
Environmental Management : Mr. Bala Krishnamoorthy

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19.ADL – 31 Management of Change & Organizational Development

Objectives:
The aim of this course is to develop an understanding of the meaning, characteristics and
processes of Organisational Development and Change Management
Overview of Organisational Development

• Definition and implementation of Organisational Development
• History, values and beliefs in OD
• Role of change Manager and factors affecting change
OD Interventions
• Overview
• Interventions designed at following levels
- Individual
- Dyads / Triads
- Team & Groups
- Inter – Group relations
- Total Organisation
• Structural Intervention
• Consultants – Client Relationship
Managing OD process
• Diagnosis
• Anticipating & Forecasting
• Action Components
• Program Management
• Action Research
Change Management
• Understanding Change
• Factors causing change
• Nature of Planned Change
• Anticipating and Forecasting
• Models and techniques involved in change
• Guide line for facilitating change Management
Managing and Implementation of Change

• Changing Value
• Understanding of Culture
• Resistance to Change - Sources and Management

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
• Implementation of Change – Planning, Monitoring, Adaptation and
Feedback
Evaluation Scheme:

Text & References:
Text :
Organisational Development (Sixth Edition) :Wendell L. French / Cecil H. Bell, Jr.
Management of Change and OD : Col. D.K. Shandilya
References:
• Chottopadhay .S. & Pareek .U.- Managing Organization Change , Oxford & IBH
Publishing Co Ltd.
• Gautam Vinay Sheel – Organizational Development
• Luthans Fred – Organizational Behaviour
• Prasad Kesho – Organizational Development for Excellence
• Pareek .U . & Rao T. V. -Designing & Managing H.R. System ,Oxford & IBH Publishing
Co , New Delhi.
• Pareek .U. - Making Organization Roles Effective , Tata McGraw Hill , New Delhi.
• Ravishanker . S. & Mishra .R.K.-O.D in Public Enterprises for 1900's , Vision Books Pvt
Ltd.
• Schein E.H. - Process Consultation : Its Role In Organizational Development.
• Ramanarayan S, Rao T.V & Singh Kuldeep - O.D – Interventions & Strategies,
Response Books.
• Waclawski & Church - OD - a data driver approach to Org.change,
Jossey Bass Publications

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
20.ADL – 32 Performance Appraisal and Potential Evaluation

Objectives:
The objective of this course is to apprise students of the significance and essential aspects
of effective appraisal in an organization for optimizing performance. The students will
develop an understanding of the requirements and installation of a PA system and
performance management.
Overview of Performance Appraisal System
Holistic approach to performance management.

Performance Appraisal: past and the future.
HRD and performance Appraisal.
Employee motivation and needs.
Planning performance and role clarity.
360 degree and self appraisal
Indian experience in performance Management
Biases and problems in appraisal
Process of Performance Appraisal
Designing Performance Appraisal System and formulating Appraisal policies

and procedures.
Introducing and implementing Performance Appraisal system.
Methods of appraisal-Contemporary and modern methods.
Measuring Performance Appraisal and post review Discussion/ Analysis.
Competency mapping and potential Appraisal.
Performance feedback, coaching and counseling.
Performance Management In Application.
Performance Management And Development.

Performance management and pay.
Emerging concerns/ issues in performance management.
Performance Management In Application.
Performance Management And Development.

Performance management and pay.
Emerging concerns/ issues in performance management.
Evaluation Scheme:

TEXT & REFERENCES.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Performance Appraisal and Potential Evaluation : Surendar Kumar
References:
• Baldvin Kieran : Managing Individual Performance.

• Armstrong Michael and Berron Angela (Jaico):Performance Management.
• Fisher M : Performance Appraisal.
• Rao TV : 360 Degree Feedback.
• Rao Pareek : Redesigning PA System
• N Milkovich : Compensation.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
21.ADL – 34 Course : Recruitment Selection, and Retention

Objectives:
The course focuses on the core concepts and methods in Recruitment and Selection, an
analysis of various assessment procedure for use in selecting and promoting staff, and
evaluation of recruitment and selection system. In addition the changing nature of labour
force and managements response to challenges encountered in today’s human resource
arena will be examined in this course.
Recruitment and Placement

• Job Analysis
• Writing Job Descriptions
• Job Specification
• Job Analysis in a Jobless World
Personnel Planning and Recruiting

• The Selection Process
• Employee Planning and Forecasting
• Basic Selection Model : The Decision Theory Approach
• Developing and Using Application Forms : The Application Blank
• Information Technology and HR : Recruiting on the Internet
• The Global Talent Search
Employee Testing and Selection

• Basic Testing Concepts
• Psychological Testing : An Asset in Selection & the Critical Overview
• The Psychometric Testing with special reference to :
o FIRO - B
o BELBIN
o MBTI
o TAT
• Interviewing Candidates
• Retention Management

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Performance Appraisal & Feedback

• Performance appraisal, designing and conducting,
• performance appraisal,
• feedback and coaching,
• rating employee performance
Evaluation Scheme:

Text & References:
Text Books :
•
• Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors.
• Dessler, G. 1997, Human Resource Management, Prentice Hall of India.
• Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack.
• Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall.
References :
• Barat, N. 1998, Emerging issues in Management, Excel Books, India.
• Greenberg, J. & Baron, R.A. 1993, Behaviours in Organizations, Allyn and Bacon,
Boston.
• Kanungo, R.N. & Mendonca M. 1994, Work Motivation models for developing countries,
Sage Publications, India.
• Luthans, F. 1998, Organizational Behaviour, McGraw – Hill International.
• Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas : Cases in organizational
behaviour, Tata McGraw-Hill, India.
• Potts, Michael 1998, A-Z of Training & Development, Kogan Page

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
22.ADL – 35 Industrial Relations And Labour Laws

Objectives:
To familiarize students with the concepts, institutions and approaches to Industrial

Relations and Labour Laws with a view to enable them to acquire skills and knowledge of
effectively dealing with unions and promotion of harmonious relations
Detail Course Contents:
1. Industrial Relations
• Overview of Industrial Relations in India

• Understanding impact of Globalisation on Industrial Relations
Environment
2. Trade Union Movement in India

• Growth of Trade Union during pre and post Independence period.
• Laws relating to Trade Unions
• Industrial Disputes and Machinery for their settlement
3. Labour Management Co-operation

• Concept of Labour Management Co-operation
• Workers participation in Management
• Collective Bargaining
• Grievance Resolution
4. Managing Employee Discipline

• Understanding Discipline and causes of indiscipline
• Disciplinary Action
• Suspension and Dismissal
5. Labour Laws
• Essentials, Basics of various important provisions of Labour Law.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
• Industrial Dispute Act, 1947
• Payment of Wages Act, 1936
• Industrial Employment Standing Order Act, 1946
• Employees Provident Fund Act,
• Employees State Insurance Act, 1948
• Minimum Wages Act, 1936
• Contract Labour Act
Evaluation Scheme:

Text & References:
Text Book:
Industrial Relations & Labour Laws (4th revised Edition) : Srivastava
Student Study Materia

l
Industrial Relations & Labour Laws : Sunil Bakshi
References:
• Swaminathan and C.S. Venkata Ratnam (eds) Globalisation & Labour Management
Relations in South Asia
• Management of Human Resources – Oxford University Press – 2000.
• Mamoria CB : Dynamics of Industrial Relations, Himalaya Publishing House
• Srivastava SC : Industrial Relation and Labour Laws, Vikas, Delhi – 200
Fourteen Revised Edition
• Venkata Raman CS :Personnel Mgt & Human Resources

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
23.ADL – 41 Advertising & Sales Promotion

Objective :
To familiarize students with advertising concepts and strategies, the methods and tools
used.
• Overview of Advertisement and its Planning

• The agency
• Role of Research
• Segmentation, Positioning and Target Marketing
• Campaign Development and implementation
• Setting objectives and different approaches to creative advertisement
• Role of Media Planning, Production Print – Advantages and Shortcomings creating
the advertisement
• Event Marketing – Surrogate Advertising etc. Sales Promotion - New Direction in
Marketing,
• New Product Launches
• Concept Promotion Vs Existing Category Advertising
• Direct Response and Direct Mail Advertising,
• Total concepts words and visuals, Use of Appeals, Presentations
• Commercial Advertisements, Measurement of Advertising effectiveness
• Sales Promotion and Sales Promotion schemes
Evaluation Scheme:

Text and References :
Text :

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Advertising Sales and Promotion Management : S.A. Chunawalla
Advertising and Sales Promotion : U.C. Mathur
References :
Magazines – A&M, Brand Equity, Business World

Advertising – Wright, Winter, Ziegler
Advertising – David Ogilvy, Trout and Ries
Advertising Theory & Practice – Sandage, Fryburger, Ratroll

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
24.ADL – 43 Marketing of Services

Objective :
To introduce the concepts of services and marketing of services. To make the students
appreciate the differences between services and products and the complexities of handling
intangibles.
Module - I
Understanding Services, Services Marketing Mix, The services Environment,
Segmentation, Targeting and Positioning
Module – II
Service Quality
Service quality Management, Understanding quality, how is it different for services?

Customer needs and levels of needs. Determinants of quality, models used to measure
and monitor service quality, loyalty in service industry.
Module - III
Customer Expectations of Service, Customer Perceptions of Service, Understanding

Customer Expectations through Market Research, Building Customer Relations through
Relationship Markeing.
Module - IV
Employee Role in Service Delivery, Branding of Services, Organisation Culture, Employees

and Internal Markeing
Module - V
Bank Marketing, Hospital Markeing, Educational Services Marketing, Hotel Marketing,
Insurance Marketing.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Module - IV
The Future, Globalisation
Evaluation Scheme:

Text:
• Services Marketing – Valarie A. Zeithaml, Mary Jo Bitner
Services Marketing : Alok Anand
References:
• Service Marketing – Ravishankar, Helen Woodruffe

• Marketing of Services – Bidhi Chand
• Service Marketing – Gupta and Rampal
• The Essence of Service Marketing – Adrian Payne
• Marketing of Services, Strategies for Success – Harsh V. Verma
• Cook D & Wallers, Retail Marketing, Theory & Practical
• Mc Goldrick, P.J., Retail Marketing, Tata Mcgraw
• Cox. R & Bittain, P., Retail Marketing, London Bitten
• David Gilbert, Retail Marketing Management, Peasons Education

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
25.ADL – 44 Sales and Distribution Management

Objective:
To familiarize the students with the concepts of sales management and to equip them with
the various tools required to be a success in the various techniques essential for sales
staff management. To help them differentiate the nuances of personal, organizational and
retail selling, also have a complete overview of the Distribution channel.
Detailed Course Content:
• Introduction to Sales Management, Selling and Social development, Skills for

Successful selling
• The Sales Process – Planning, Initial Sales call, approaching the prospect and
initiating the discussion and closing the sale
• Role of the Sales Manager and Sales Man, Measuring effectiveness Recruitment,
selection and training of Selling Staff, their motivation and retention.
• Sales force compensation, tools for sales supervision and control, Evaluation and
appraisal of sales staff.
• Understanding and mastery of two way communications. Communication and its
role in professional selling, Role-plays.
• Tools and techniques of sales forecasting, sales territorialization, sales quotas,
budgeting and costing, monitoring sales expenses.
• Adaptive selling, sales presentation, approaching the customer and gaining the
commitment of the customer. Role play.
• Distribution Concept, Distribution an aid to sales and Distribution Channels
• Segmentation and Distribution
• Logistics and Management of Sales System/Process
• Developing and expanding the customer relationship through CRM and use of
technology (database marketing), encouraging critical encounters.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Evaluation Scheme:

Text and References:
Sales & Distribution Management : Vivek Singh
References:
1. Professional Selling A trust based approach- Ingram, Laforge, Avita: Harcourt

College Publications.
2. Smart Selling- Christopher Power.
3. What makes a good salesman- David Mayer and H M Greenberg.
4. Management of Sales force- Stanton, Bursnick and Spiro.
5. Sales and Distribution Management – Narang
6. Sales Management-E Cundiff and N Govini 5th Edition. Prentice Hall of India.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
26.ADL – 45 Consumer Behaviour

Objective:
To Develop An Understanding Of How Consumers respond and Behave and use this
knowledge to adopt appropriate Marketing Strategies for enhancing organizational
performance.
• Basics of Consumer Behaviour

• Consumer Buying Decision Process
• Market segmentation
• Lifestyle marketing
• Creation of Buying environment
• Consumer As An Individual – his motivation, needs , goals
• Personality, Self And Self Images
• Perception, attitudes and Imagery
• Learning, Cues, Responses and Reinforcements
• Behavioral Learning And Cognitive Learning Theory
• Brand Loyalty And Attitude
• Attitude Formation And Change
• Group Dynamics And Reference Groups
• Family Decision Making
• Social Class, Culture and sub culture
• Consumer influence
• Personal Influence And Opinion Leadership Process
• Diffusions of Innovations
• Adoption Process
• Strategic Consumer Analysis on Marketing
Evaluation Scheme:

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Text and References:
Text:
Consumer Behaviour : Suja R. Nair
Consumer Behaviour : Kuldeep Sharma
References:
Consumer Behaviour by Schiffma and Kanuk PHI publications 7 th edition

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
27.ADL – 51 Management of Financial Institutions

Objective:
The aim of the course is to familiarise students with the financial infrastructure in the
country. The course will particularly cover the following aspects.
a) Role of Financial institutions in the economic development

b) The working of financial intermediaries and the norms governing
them in India
c) International Banking
d) The basic principles in commercial Bank
e) The working of Developmental Financial Institutions
Introduction
Financial institutions and economic development, Money Market, Capital Markets,

Commodities Market, Trading System in India and International Market, Derivative
Trading – Future , Options , Swaps and recent developments.
Financial intermediaries
Understanding Financial Intermediaries- Commercial Banks, Central Banks, Cooperative

Banks, Banking system in USA & India, International Banking, Banking Operations, Retail
and Wholesale Banking, Near Banks, Bank assurance, Universal Banking, NBFC’s
Norms & Practices in the Banking Industry
Principles of Lending, Study of Borrowers, Balance Sheet Analysis, Project Appraisal

Criteria, Marketing of Bank Services, Prudential Norms- Narsimhan Committee
Recommendations, Performance Analysis of Banks, Regulatory Institutions RBI & SEBI,
Banking Innovations, Basle Committee Recommendations, CAR- Risk Weighted Assets and
Risk Based Supervision, Asset Liability Management in Commercial Banks
Developmental Financial Institutions

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
Role of Developmental Banks in Industrial Financing, Resource Mobilization of
Developmental Banks, Project Evaluation by Developmental Banks.
Insurance Institutions
Role of Insurance companies in Industrial Financing, Life insurance & General insurance,
New developments in insurance as a sector in the Indian financial system
Evaluation Scheme:

Text & References:
Text :
Management of Financial Institutions : L.M. Bhole
References :
• Cornett and Sauunders, 1999, Fundamentals of Financial Institutions Management,

Mc Graw Hill
• Edmister, R.O. 1987, Financial Institutions: Markets and Management, McGraw Hill
International.
• Khubchandani B. S. 2000, Practice and Law of Banking,1st ed., Macmillan India
Ltd.
• Kohn Meir, 1998, Financial Institutions & Markets, 3rd Reprint,
Tata McGraw Hill.

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28.ADL – 52 Course: Advance Corporate Finance

Objectives:
• At the end of the course, the students should be able to understand Indian accounting
Standards and the impact of US GAAP on Financial Statements.
• To create an understanding of the accounting, legal and tax implications of Mergers &
Acquisitions, leasing & hire purchase.
• The students should be able to demonstrate an understanding of the tax provisions
enabling them to make use of legitimate tax shelters, deductions, exceptions, rebates
and allowances; with the ultimate aim of minimising the corporate tax liability.
• To give an overview of wealth tax provisions pertaining to companies (from a users
perspective)
• To create an awareness of VAT and how the scheme is going to have an impact on the
existing sales tax system.
Detailed Course contents:
Accounting Norms
Overview of various Accounting Standards in India & comparison with International

Accounting Standards & U.S. GAAP.
Accounting for Services
Accounting for Leasing (AS19) & Hire Purchase, Accounts of banking and insurance
Companies.
Reconstruction of companies
Valuation of goodwill and shares , Accounting for Internal Reconstruction &

Reorganization, Mergers & Acquisitions- Accounting for Amalgamation and External
Reconstruction , Liquidation of Companies.
Recent Developments in Accounting
An Introduction to Human Resource Accounting & Inflation Accounting.
Basic Concepts
Introduction to Income Tax Act , 1961., Residential Status , Exempted Incomes of

Companies An overview of various provisions of Business & profession & Capital gains –
applicable to companies
Assessment of Companies
Computation of taxable income, MAT , Set off & carry forward of losses in companies,
Deductions from Gross total income applicable to companies, Tax planning with reference

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
to new projects/expansions/rehabilitation plans including mergers, amalgamation or de-
mergers of companies, Concept of avoidance of double taxation.
Wealth Tax
An overview of wealth tax provisions to the extent applicable to companies.
Indirect Taxation
An overview of Sales Tax (VAT).
Evaluation Scheme:

Text & References:
Text:
• Gupta, R.L. and Radhaswamy, M. 1990, Advanced Accountany, 8th edition, Sultan
Chand & Sons.
References
• Jain, S.P. & Narang , K.L., 1998, , Advanced Accountany, Kalyani Publishers
• Shukla and Grewal , Advanced Accountancy, S. Chand & sons
• S.N. Maheshwari , Advanced Accountancy, Vikas Publications

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29.ADL – 53 Project Management & Control

Objectives:
The objective of the course is to make the students familiar with the planning, analysis,
selection, implementation and review the capital expenditure investments with special
reference to infrastructure projects. The aim is to acquaint the student with the application
of mathematical and statistical tools for analyzing managerial problems in order to arrive
at a decision w.r.t. the capital investment. They shall be exposed to fundamental
optimization procedures and techniques, which are used in Project Management.
Planning of Projects
Overview and Resource Allocation Framework, Generation and Screening of Project Ideas,
Project Identification, Formulation and Nature of Projects with emphasis on infrastructure
projects.
Analysis of Projects
Project Design and Network Analysis, Preparation of Detailed Project Report, Market and
Demand Analysis, Technical Analysis, Financial Analysis, Environmental Impact Analysis
Selection of Projects
Estimation of Project Cash Flows, Appraisal Criteria, Analysis of Risk, Complex Investment
Decisions under Inflation, Capital Rationing, Mathematical Programming Models for Project
Selection, Social Cost Benefit Analysis, Options and Flexibility
Project Financing and Implementation
Project finance options and Financial Institutions, Forms of Project Organization, Human
Aspect of Project Management, Pre-requisites of Successful Implementation, Budgeting &
Cost Estimation, PERT-CPM Scheduling and Resources Allocation & Leveling
Project Review and Control
Cost & Time Control, Performance Evaluation, Project control systems under Management
Control
Project Evaluation
Evaluation of Projects for further Recommendations, Impact analysis, Project Auditing,

Project Termination and Abandonment Analysis
Evaluation Scheme:

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Text & Reference Books:
Text :
Chandra P. 2002, Projects: Planning, Analysis, Financing, Implementation & Review, 4th
Ed. Tata McGraw-Hill Publishing
Reference:
• Meredith J.R. & Mantel S.J., Jr. 2000, Project Management: A Managerial Approach, 4th
Ed. John Wiley & Sons
• Machiraju H.R. 2001, Introduction to Project Finance: An Analytical Perspective, Vikas
Publishing House Pvt. Ltd.
• Patel B.M. 2000, Project Management: Strategic Financial Planning Evaluation &
Control, Vikas Publishing House Pvt. Ltd.
• Newbold C.R. 1998, Project Management in the Fast Lane: Applying Theory &
Constraints, St. Lucie Press
• Diwan P., Project Management, Deep & Deep Publications
• Anthony R.N. & Govindrajan V. 1998, Management Control Systems, 9th Ed. Tata
McGraw-Hill
• Desai V. 1997, Project Management, 1st Ed. Himalaya Publishing House
• Thakur D. 1992, Project Formulation & Implementation, Deep & Deep Publications
• Dayal R., Zachariah P. & Rajpal K. 1996, Project management, 1st Ed. Mittal
Publications
• Goel B.B. 2001, Project Management: A Development Perspective, Deep & Deep
Publications

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30.ADL – 54 Equity Research & Portfolio Management

Objectives :
This course aims at providing a clear understanding of the changing domestic and global
investment scenario in general and Indian capital market in particular with reference to
availability of various financial products and operations of stock exchanges. Important
theories, techniques, regulations and certain advancements in theory of investment will be
covered with an aim of helping the participants make sound investment decisions both in
the context of individual security and portfolio investment.
Environment of Investment
Process of Investment in Financial Assets, Salient Features & Operations of Stock

Exchanges, Trading Arrangements, Changing Scenario of Indian Stock Market with
Emphasis on Transparency, Efficiency of Indian markets.
Setting the Objectives
Risk and Return in the Context of Portfolio, Common Stock Valuation Models, Term
Structure of Interest Rates, Risks in Fixed Income Securities, Macaulay’s Duration.
Security Analysis
Fundamental Analysis – Economic & Industry Analysis, Concept of Business Cycles,

Indicators of Economic Prosperity, Industry Analysis, Company Analysis, Company
Valuation, Technical Analysis.
Portfolio Construction & Optimization – Modern Portfolio Theory
Markowitz’s Risk-Return Optimization, Generating the Efficient Frontier, Single-Index

Model, Capital Asset Pricing Model, Motivation for Partitioning of Risk, Arbitrage Pricing
Theory,
Portfolio Performance Evaluation & Revision
Managed Portfolios and Performance Evaluation - Sharpe’s, Treynor’s, Jensen’s and

Fama’s Performance Measures, Portfolio Revision - Portfolio Re-balancing and Upgrading,
Mutual Funds and their Portfolio Management Schemes.
Advancements in Theory of Investment Management
Redington’s Immunization, Derivatives - Payoff patterns of elementary options and

possibilities of increased diversification.
Evaluation Scheme:

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM

Text & References:

Text :
Chandra, P. 2002, Investment Analysis, Tata McGraw Hill
References:
• Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio

Management, S. Chand and Company, 8th Ed.
• Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management,
Prentice Hall of India
• Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw
Hill International.
• Sharpe & Alexander, Investments, Prentice Hall of India
• Francis, J.C. 1987, Investments, McGraw Hill International.
• Avdhani V.A. 1994, Security Analysis & Portfolio Management, Himalaya
• Elton, E.J. and Gruber, M.J. 1996, Modern Portfolio Theory and Investment
Analysis, John Wiley & Sons.
• Barua, S.K., Raghunathan, V. and Verma, J.R. 1992, Portfolio Management, Tata
McGraw Hill
• Hull, J.C. 1995, Introduction to Futures & Options Markets, Prentice Hall,
Eaglewood Cliffs, New Jersey.
• Obaidullah, M. 1988, Stock Markets: Theories & Evidence
• Graham, Benjamin, 1973, The Intelligent Investor, Harper & Row Publishers, Inc.,
4th Ed., New York.

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31.ADL – 55 Management of Financial Services

Objectives:
The aim of the course is to familiarize students with::

• Role of Financial Services in producing and maximizing value.
• Understanding basic Financial Services and their need
• Factors determining dynamism in the Financial Services industry
• Understanding the interface of regulators and managers for quantifying and
dealing with critical factors affecting the Financial Services industry.
Introduction
Financial services and Value production, Value added in Financial Services, ROI in
Financial Services, Elements in the Financial Services value chain, Role of Financial
Services in Economic Development
Merchant & Investment Banking
Meaning, Importance & Role of financial services in Indian Financial System, Corporate
Counselling, Project Counselling And Appraisal, Loan Syndication And Accessing Debt and
Capital Markets, Procedural Aspects Of Public Issues, Bought Out Deals, Book Building,
Pre-Issue Decision; Post Issue Management And Related Provisions Of Companies Act And
SEBI Guidelines For Protection of Interests of Investors.
Leasing Hire Purchase And Consumer Credit
Development of Leasing, Hire Purchase and Consumer Credit, Types Of Leasing, Pricing
Methodology And Financial Analysis, Taxation, Legal Framework For Leasing And Hire
Purchase Companies, Leasing vs. Buying- NPV, Securitization
Venture Capital Financing
International Experiences In Venture Capital Financing, Venture Capital Financing In India,

Pitfalls To Be Avoided.
Mutual Funds
Mutual Funds types, Organization and Management, Regulations of Mutual Funds
Other Financial services

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Factoring Services - Features, Merits and Demerits, Cost Benefit Analysis

Forfeiting – Features, Merits and Demerits
Credit Rating: Concept Of Credit Rating, Types Of Credit Rating, Advantages And
Disadvantages Of Credit Rating, Credit Rating Agencies And Their Methodology And
Process, Individual Credit Rating, Sovereign Credit Rating Practices, Indian Experience
upto now.
Housing Finance
Non Resident Investment
Significance and Role of Foreign Investment, Policy for FDI, FII’s, GDR’s/ADR’s and
FCCB’s, guidelines on issue of International Financial instruments i.e. GDR’s/FCCB
Evaluation Scheme:

Text & References:
Text :
Management of Financial Services : M. Y. Khan
Management of Financial Services : Alka Munjal
References :
• Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata
McGraw Hill.
• Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House
• Sriram, K. 1996, Handbook of Leasing, Hire Purchase and Factoring, ICFAI.
• Regular reading of the Financial & Business Journals, Analyst, Economist is
essential.
• Dietrich J Kimball, 1996, Financial Services & Financial Institutions, Value Creation
in theory and Practice, 10th Ed., Prentice Hall
Bhole L M, 2000, Financial Institutions and Markets: Structure, Growth &
Innovations, 3rd Edition, Tata McGraw Hill

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32.ADL – 61 Materials Management

Objectives:
The aim of this course is to develop the understanding of the various techniques of
materials management. The objective is to acquaint the student the approaches of
materials management from planning to usage.
Introduction
Introduction of materials management, Scope, Role, Importance and Objectives of

Materials Management, Evolution of Integrated Materials Management, Research, Planning
& Budgeting of Materials, Role and Application of Quantitative Techniques in Materials
Management.
Warehousing and Logistics Management
Logistics System & Design, Logistics Administration, Warehousing an important function of

Materials Management, Location & Layout of Warehouse, Organising the Warehouse,
Physical Aspects of Warehousing, Safety Measures and Control, Warehousing Operating
Function, Warehousing Costs
Purchasing:
Purchase Management, Purchase System, Purchasing as an integral part of Integrated

Materials Management, Production Planning, Inventory Management, Quality
Management-Suppliers Management, Economics of Quality, Quality Circles, Purchasing
Negotiations, Achieving Performance, Efficiency & Effectiveness in Purchasing, Effect of
Process Technology on Materials Management, Distribution Management Philosophy,
Supplier Assisted Materials Management
Production Planning & Control:
Production planning, Master forecasting, Planning-time, capacity, scheduling & tracking,

Materials Requirement Planning
Emerging Trends:
Materials Management as an Integral Part of Supply Chain, Materials Management

Information System, IT Focused Materials Management, E-com and Inventory
Classification, Materials Management in Global Environment-Export-oriented & Domestic
Evaluation Scheme:

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Text & References:
Text :
Gopalkrishnan P. & Sundaresan M. 1997, Materials Management: An Integrated Approach,

Prentice Hall of India
Reference :
Gopalkrishnan P., Handbook of Materials Management, Prentice Hall of India
• Narasimhan S.L., McLeavey D.W. & Billignton P.J. 1995, Production Planning and
Inventory Control, 2nd Ed. Prentice Hall of India
• Broeckelmann R.G. 1999, Inventory Classification Innovation, St. Lucie
Press/APICS Series
• Nair N.K. 1994, Purchasing and Materials Management, 2nd Ed. Vikas Publishing
House Pvt. Ltd.
• Datta A.K. 1993, Materails Management: Text & Cases, Prentice Hall of India
• Baily, Farmer, Jessop & Jones 1998, Purchasing Principles and Management, 8th Ed.
Pitman Publishing.

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33.ADL – 62 Technology Management

Objective:
The aim of this course is to develop the understanding of Transfer of Technology procee,
technology life cycle and to develop technology as a resource for all emerging and
changing economies.
Introduction
Overview of Technology management.Technology Life cycle.
Strategic Management of technology
Technology absorption, Technology transfer, Technology dissemination and Technology

Diffusion. With case studies and examples from Industry.
Technology Policy
Policy Implementation, IP Protection and Advanced technology in developing countries.
Evaluation Scheme:

Text & References:
Text :
Technology Management : Rastogi

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34.ADL – 64 Logistics & Supply Chain Management

Objectives:
The aim of this course is to develop the understanding of the various components of the
integrated supply chain. The learning is focused on developing the supply chain to suit
domestic as well as global markets.
Introduction of Logistics & SCM
Evolution of Logistics and Importance of Supply Chain Management in the overall

organization functioning, Customer Focus in Supply Chain, Developing Supply Chain as a
Competitive Focus by customer satisfaction and corporate profitability, Role, Objectives &
Policies of Purchasing and Supply Chain.
Strategic Issues in Supply Chain Management
Value chain and value delivery system, Facilities Decisions, Transportation Choices,
Vendor Relationships, Distribution Channel Design, Strategic Alliances, Communication
Flow of Supply Chain, Inter-functional coordination, Inter-corporate cooperation
Managing the Supply Chain
Benchmarking, Reengineering, IT Enabled Supply Chain Management, Application of ERP,

JIT and Quality Management, Vendor Management & Development, Value
Engineering/Analysis, Optimization of Supply Chain, Organization Design, Retailing
Management
Global Perspective:
Motives and Development of Global Markets, Managing the International Supply Chain
Operations, Supply Chain Reconsideration- to suit the Global Environment, Risk Involved
in International Markets, Benchmarking Global Supply Chains.
Evaluation Scheme:

Text & References:
Text :
Logistics & Supply chain Management : Raghuram

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Logistics & Supply chain Management : R K Bharadwaj
Reference:
• Bowersox D.J. & Closs D.J. 1996, Logistics Management, McGraw-Hill International
Editors
• Sahay B.S. 1999, Supply Chain Management: For Global Competitiveness, 1st Ed.
MacMillan India Pvt. Ltd.
• Dobler D.W. & Burt D.N. 1996, Purchasing and Supply Management: Text and Cases,
6th Ed. Tata McGraw-Hill
• Mentzer John T., Supply Chain Management
• Gattorna J.L. & Walters D.W. 1996, Managing The Supply: A Strategy Perspective,
MacMillan Business

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35.ADL – 65 Production Planning & Control

D
Objectives:
The aim of this course is to provide insight into the manufacturing stages involving
production planning and control of product or service quality by strict Statistical Quality
Control (SQC) methods and to provide understanding of manufacturing supply chain with
close coupling of upstream and downstream activities thereby providing value to the
customer in terms of money and product features.
• Overview of Production Planning and Control, Importance of Planning, Importance

of Control, role of PPC in today’s organization
• Forecasting demand for production planning, forecasting requirements, qualitative

techniques of forecasting, quantative models : Simple Average, Simple Moving
Average, Weighted Moving Average, Exponential Smoothing and Linear Regression,
Forecast error.
• Operations Planning and Scheduling systems.
• The aggregate Planning Process : Concept of Aggregation, Strategies, Methods and

Rules.
• The Master Production Schedule, Various inputs to Master Schedule, Lead Time
Constraints, Bill of Material and their types, Structuring and Modularisation of Bill of
Materials, Managing and Maintaining Master Production Schedule.
• Material requirement planning, MRP objectives and System components, MRP II,
Parts requirement problem, Lot sizing techniques, Pegging, Cycle Counting,
Updating and Time fence.
• Capacity Planning and Control, Machine and Operator Efficiency, Capacity Planning
Decisions, Strategies for Modifying capacity, Resource Planning, Load Profile,
Resource Profile, Levelling loads.
• JIT system, Kanban, Process flow and layout, setup time reduction, uniform flow.

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• High volume production Activity control, Production environment of Job shop,
Batch, Assembly line and continuous Manufacturing flows, Controlling continuous
production, line balancing, batch processing techniques, process industry
scheduling
• Job Shop Production Activity Planning, Job Shop System, Database information
requirements, Forward scheduling, Backward scheduling, Sequencing rules,
Johnson rule for N jobs 2 machines and N jobs 3 and N jobs M machines.
• Job Shop Production Activity Control, Dispatching, Corrections to short term

capacity, production reporting and status control, manufacturing lead time.
• Theory of Constraints and Synchronous Manufacturing, Goldratt’s rules, Bottleneck

and non bottleneck resources, synchronous manufacturing.
Evaluation Scheme:

Text & References
Text
Production Planning & Control : Narasimhan
Production Planning & Control : J M Pant

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36.ADL – 71 Data Base Management Systems

Objective:
In today’s fast growing world usage of relational database is important but not enough,
Consider an OODBMS when we have a business need for high performance on complex
data. Generally, an ODBMS is a good choice when you have all three factors: business
need, high performance, and complex data. This course aims towards familiarizing
students with RDBMS as well as OODBMS.
Database Concepts :
Introduction to Database and advantages of Database Management System, Intro to

different Types of DBMS, Relational DBMS, Normalization of Data, Relationships,
Datatypes and Data Constraints, Hands – On on MS Access (Tables and Queries).
SQL (Using Oracle or SQL Server):
Basics & Advance Select Statement, Conditional Selection, Relational Operators,

Compound Conditions, IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates,
Alias & IN, subqueries, Creating New Tables, and Views, Altering Tables, Adding, Deleting
and Updating Data, GROUP BY & HAVING clauses, etc.
OODBMS:
OOP’s concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of

OODBMS, Overview or ORDBMS,
UML and Rational Rose.
Evaluation Scheme:

Text & References:

Text:
An Introduction to Database By C.J. Date
Referencs:
Data Mining by Bieter Adriaans & Dols Zantinge

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37.ADL – 72 Information Technology & Management

Objective:
This course will expose students to developments in computer technology and understand
the working of a computer system. It will introduce end-user computing and build skills in
using IT and understanding various technologies like, networking, internet DBMS
concepts, e-comm, ERP, Security etc.
Introduction to computer technology:
History of computers.
Lab covers at least 2 assignments in Excel, which should cover most of its advance
features.
Introduction to s/w, Concepts of Programming:
Introduction to Programming, Basic Elements, Basic Features of Structured Programming,

its limitations, Basic features of OOPS, its advantages over the structured programming,
Operating System.
Computer Networks: Introduction:
Components, Classification & Type, Advantages, Disadvantages, Limitations of each, LAN

Concepts in details
Internet Technologies: Introduction to Internet & intranet, Basis concepts of Internet,

DNS, Protocols, Services of Internet, Technology behind Internet.
E-Commerce: Introduction:
E-com Technologies, Applications.
DBMS: Introduction:
Need, Components, Benefits over file system, Classification & Types, Advantages,
Disadvantages & Limitations of each.
ERP: Introduction, Scope & Benefits:
Implementation Methodology, Success Factors, Pitfall, Management concerns.
IT Enabled Services:
Introduction to IS Security:

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
The IS Security Environment, IS Security Governance
Management Control: Security Policy, Enterprise Security Architecture, Security Planning
& Accreditation.
Evaluation Scheme:

Text & References:
Text:
Information Technology Management : Jawadekar
Information Technology Management : Ajaya Verma
References:
• Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India.

• Nagpal, 1999, Computer fundamentals , Wheeler Publishing, New Delhi.
• Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management.
• Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India.
• Manuals for Ms-Office, Excel, MS -Word, MS – Access, FoxPro
• Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
38.ADL – 74 System Analysis and Design

Objectives
This course emphasizes on the management aspects of system analysis, design and
development of computer-based information systems. The course introduces the students
to the key system analysis tools and design techniques.
In the last part of the course, using the ‘System Design Example’, the students would
apply their learning to the real world business problems. This should enable the students
to put into practice the tools and techniques learnt for the development of information
systems for management.
Detailed Course Contents
1. Concepts of Information Systems
The systems concept; Characteristics of system; Physical and abstract systems;

Open and closed systems; Formal and informal systems; Information and
management structure; Need for computer based information systems; varieties of
information systems;
2. Overview of Design of Information Systems
Application systems development in perspective Development and implementation

plan Stages of system development life cycle (SDLC); Role and attributes of
System Analysts; SDLC concepts vs prototyping role of systems analyst,
Information gathering and its techniques, Managing user expectations.
3. Tools of Structured Analysis :
Structured analysis; Data Flow Diagrams; Data Dictionary; Structured English and
Decision Table. Charts, structured walk-throughs, audit and processing control,
documentation plan.
4. Systems Analysis
Overview of design of information systems; System requirement specifications;

Steps in system analysis.

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5. Feasibility Analysis
Project assignment, Project goals; alternative solutions and their evaluation; Cost-Benefit
Analysis; Feasibility Report and System Proposal (including requirement document).
6. Process and Stages of Systems Design
Introduction to process specifications methods; structured design process; design

methodologies and Development activities during structured design, writing program
specification
7. Input / Output Design
Elements of input data, input media and devices; input design considerations, screen
formatting, GUI considerations, Human –computer interface, types of output; output
devices; design of output reports; menu design and form-design;
8. Introduction to Database Design
Selection of data storage medium; types of files; file organizations; database design;
types of databases; coding systems and types of code;
9. Introduction to Testing, Quality Assurances, Security & Documentation
Types and levels of tests, quality assurance, need for documentation; types of
documentation; Systems security and controls.
10. System Design Example and Design Practice
Project presentation, review and open session.
Evaluation Scheme:

Text and References
Text :
System Analysis and Design : Igor Hawryxzkiewycz
System Analysis and Design : Ajaya Verma
References
1. Rajaraman : Analysis and Design of Information System (Prentice-Hall, 2002)
2. Don Yeats : System Analysis and Design

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3. Dennis & Wixon : System Analysis and Design
4. Hoffer : Modern Systems Analysis and Design (Pearson Education, 3rd edition-
2002)
5. Kendall and Kendall : Systems Analysis and Design (Prentice-Hall, 5th edition)
6. Whitten, JL : Systems Analysis and Design Method (Tata McGraw-Hill)2002,
Galgotia
7. Awad EM : Systems Analysis and Design (Galgotia-2002)

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39.ADL – 75 E-Commerce

Objectives
Through industry trends, students will learn E-business concepts & how web-enabled
business processes can increase profitability and performance to improve customer
relationships. Business transactions on the web provide enterprise-wide process
integration with global business partners.
Web Enabled Business Solution :
Introduction to E-Commerce, E- Business and Web Enablement, Introduction to various

Business Processes like Inventory Management, Purchase Order Management, CRM, KM,
e-ERP, Case Studies.
Introduction of Web Client:
Web Server, Applications Server, Database Server, Static & Dynamic Web Sites, Server
Site & Client Site Technology.
Websites development and Management :
Web Browser, Language understandable by Web Browser-Introduction to HTML, Web

Pages.
Working with Web Databases :
Programming Logic and Techniques, Introduction to XML, Managing webdatabases.

Trend analysis of Web Applications-Websites and Portals.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Threats to web databases & Computer Security:
Viruses, Classification of Viruses-Boot infectors, System Infectors, General Executable

Program Infectors, Anti-Viruses, Digital Signature
Evaluation Scheme:

Text & References:
Text:
• “Building an intelligent e-business”, David Ferris & Larry Whipple, Prentice Hall,
2001.

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40.ADL – 81 International Marketing

Objectives:
Aim of this course is to develop an in depth knowledge on understanding Global Marketing

and its strategies and to understand the regulations, analysis, research, product,
promoting, personnel and pricing decision of International products. It will give an edge
strategic marketing concepts.
Overview
Need, Scope, Tasks, Contrast in domestic and international marketing, Motivation to go

global, & Theoretical basis for global business, Role of International Institutions
International Business Entry & Development
Strategic effects of going international, Global Market Entry Strategies – Export/Import,

International Intermediaries – EMC’s, Trading Companies, Licensing, Franchising, FDI,
Local presence – Inter firm co-operation, MNC’s and Globalisation, Merger’s and
Acquisitions.
Environment and Global Marketing
Economic Environment, New trade theory, Macro economic objectives, Function of WTO,
Regional Economic groups (EEU, NAFTA, etc.), World Bank, Socio cultural environment –
culture defined, elements of culture, culture analysis, Political & Legal Environment –
Embargoes & sanctions, Political risk, legal factors, legal differences
Product and Promotion Strategy in International Marketing
The international product and its life cycle, Global product policy, Global branding and
different positioning of the same brand in different countries, Intellectual property, Gray
market, Role of Services in global economy, Media advertising, PR, Trade Fairs, Market
analysis and strategy, Product strategy, Planning and decisions
Pricing for International Market
Key factors in global pricing & methods, Pricing policies – Marginal cost, cost plus, Market
oriented, Export payment methods – L/C, Advance, DA/DP, FIBC, Counter trade, Transfer
price, Dumping & legal aspects.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
Branding and packaging in the light of International Standard Brand, Certificates of ISO
and packaging norms in International logistics
Channel Selection, its importance and decision analysis, Global segmentation targeting
and positioning, Product Promotion strategies, Global trends and its counter viewing
advantages.
India’s International Policy and Impact on Economy
Government measures and export incentives, Exim policy, ECGC services, Role of Indian
banks & F.I’s, Balance of trade/payments, Current stand on WTO, Services export from
India.
Newly Emerging Markets and The Future
Marketing and sourcing from newly emerging democracies, Global marketing and internet,
Planned versus market economics, Shifts in Technological, Financial Environment.
Evaluation Scheme:

Text :
International Marketing : Francis Cherunilam
International Marketing Mgmt & Research : Prof. Gurinder Singh Ahluwalia
References:
• Daniels & Lee – International Business

• Keegan – Global Marketing
• Varshney & Bhattacharya – International Marketing Management
• Harvard Business Review, Global Business Review (Sage Publications), Global Forum –
ITC Geneva

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41.ADL – 82 India’s Foreign Trade and Trade Policy

Objectives:
• To impart complete knowledge of Foreign Trade and its impact on the balance of
payments and export growth vis-à-vis forex reserve and economic development
• To impart complete structural, formative, functional knowledge of WTO and global
repercussions of WTO dismantled regimes.
• To enable students learn and appreciate the role of world financial institutions.
• Knowledge of Foreign Investments Policy & approach
• National Economic Development in relation to Foreign Trade

• Export Trade and Balance of payments and composition of Balance of Payments
• Policies for accelerating Export growth in relation to Five Year Plans
• Export Import Policy – Overview
• International Trade Policy (2002-2007) – next 25 years, India’s Response –a)
TRIPS b) Agriculture c) Pharmaceutical d) Biodiversity;
WTO – Structure, Functions, Indian Perspective
Evolution growth and function of GATT and WTO, Tariff Conversions, MFN Principle,
Uruguay Round Protocol, Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d)
Intellectual Property Rights; Dispute Settlement
IMF, Exim Bank
International Monetary Fund – Formation & Role, Quota’s for Developing Countries,
Articles of Agreement Contingency Financing, Special Drawing Rights, Asian Crisis – Role
of IMF. EXIM Bank of India – Evolution, Financial Assistance Schemes, Thrust Areas,
Export Promotion, Forfaiting, Exim Bank and Project Exports.
Global F.I’s
World Bank – Birth, growth and functions

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Financing the bank, Development projects, World Bank and India.
Evaluation Scheme:

India’s Foreign Trade and Trade Policy : Raj Agarwal
References:
• IMF and Developing Countries – S. Gurumurthi

• Best Pract. In International Business. – Czinkota
• The World Bank – Edward Mason & Robert Asher
• WTO – Amrita Gulla
• WTO & International Trading – MB Rao

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
42.ADL – 84 International Business Environment

Objectives:
The purpose of studying the course is to develop a holistic understanding of dynamics of

world business changes and how to effectively operate in this environment.
• To enable students to translate business measures on global scale.

• To visualize the importance of transnational business relationships and consequential
nation transformation.
• To develop an understanding of global policy issues and their effects to shape
tomorrows world trade.
• To analyse theories of Global Trade, Risk analysis, Foreign Exchange exposures and
regulatory environment.
1. Overview and Theoretical Foundations
• The world economy – Major developments; Theory of Comparative

Advantage, Product Cycle Theory, New Trade Theory – Competitive
Advantage of Nations, International Investment – The FDI Route
2. International Economic Activities of a Nation
• BOP – Fundamentals and the Accounts, the Asian Crisis, Economic

Systems, GNP, GDP, Per-Capita Income, Purchasing Power, Debt Problem,
Macro Economic Issues, Free Trade, Dumping – Antidumping
4. Regional Economic Integration & Economic Transformation
• Levels of Economic Integration, European Economic Integration, EFTA,

NAFTA, CARICOM, ACM, ECSCA, ASEAN, SAARC, SAPTA, Cartels, Role of
an International Manager, Transformation of Russia, East Europe, China
Global Policy Environment

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• Weaking International Institutions, Conflict between Industrialized &
Developing Countries, Export-Import Restrictions and Promotion,
Investment Policies, Management of Policy Relationship, Relevance to
India’s Economy.
Evaluation Scheme:

Text & References :
Text:
• The International Business Environment : Anant K. Sundaram / J. Stewart Black
Reference:
• UCP by ICC Poms

• Export Management by P K Khurana
• Cateora & Hess, International Marketing 3rd Edition, Richard D Irwin Inc.
• Multinational Business Finance by Eitleman & Stonehill–Addison – Wesley Pub. Co.
• The World Economic Outlook – By IMF

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43.ADL – 85 Export, Import Procedures and Documentation

Objectives:
Global exchange of goods and services takes place over a time duration, geographic and
cultural distances and the transaction of monetary payments is also extended. Due to
these complexities, the aim of the subject is to bring forth the extreme importance of
global trade procedures and detailed documentation.
• To impart knowledge of documentation, government departments, private

functionaries involved to enable the export manager to develop a systematic
methodology to handle export.
• To enable students to understand the relevance and importance of various government
policy measures for export as well as import.
1. Documents for processing export order and legal implications, Procedure for
Export – Obtention of code NoS
Processing of an Export Order & Payment Terms, INCO Terms, Foreign Exchange
Regulation Act and Introduction to FEMA, Import Procedure and Documentation,
Reading and understanding an L/C.
2. Central Excise Clearance, EXIM Policy Framework
Customs Clearance of Export Cargo, Customs Clearance of Import Cargo, Role of

Clearing and Forwarding Agents, Shipment of Export Cargo, Role of Excise
Department.
EPCG Scheme, Duty Exemption Pass Book Scheme, Export Oriented Units and
Special Economic Zone, Exercise on Negotiation of Export Documents, Working of
DGFT & JCCIE.
Export documentation Framework – the need, documents as per requirement of a)

the contract b) Govt. of India c) Importing country d) for claiming export assistance.

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• Documents for Export Types
• Intricacies in the documents
• Common errors in preparing documents
• Validity & other guidelines in preparing documents
Evaluation Scheme:

Text & References:
Text:
Export, Import Procedures and Documentation : Khurana
Export, Import Procedures and Documentation : M.P. Singh
References:
• Booklet on Export Procedures and Documentation – RBI Mumbai 1985

• Handbook of Exim Procedures and Documentation – Govt. of India Publication Division
• Handbook of DGFT Publications – Ministry of Commerce, Govt. of India.
• How to Export Nabhi NABHI Publications 1999

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
44.ADL – 91 Enterprise Resource Planning

Objective :
Today Enterprise comprises of various stakes holders, such as employer, partners,

customers and managing them is the key factor. Today enterprise is better known as
extended enterprise and this course gears towards familiarizing the various components of
Ext. Enterprises such as ERP, KM, CRM, SCM, business intelligence etc.
What is Enterprise Management?, Components of Enterprise Management, ERP – A

Manufacturing Perspective, ERP Modules and their Benefits, ERP Implementation Life
Cycle, Role of Vendors, Consultants and Users , ERP Market and Future Directions
Knowledge and Management, Drivers of Knowledge Management, Classifying Knowledge,

Implementing Knowledge Management, Aligning KM and Business Strategy, Knowledge
Management Platform, Knowledge Management Tools
Understanding Supply Chain and its Drivers, Planning in Supply and Demand in Supply
Chain Planning and Managing Inventories in a Supply Chain, Transportation, Network
Design and IT in Supply Chain, E-Business and Supply Chain, Business Intelligence and
Some Solutions
What is CRM and its Power?, The Customer Service/Sales Profile and Management of it
Choosing Your CRM Strategy, Tools for Capturing Customer Information, Service-Level
Agreements, CRM on Internet, Enterprise Application Integration
Evaluation Scheme:


••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Text & References:
Text:
Enterprise Resource Planning by Alexis Leon
Enterprise Resource Planning – Concepts and Practice by Vinod K. Garg and N. K.

Venkitakrishnan
References:
Knowledge Management Toolkit by Amrit Tiwana
Knowledge Management – Enabling Business Growth by Ganesh Natarajan and

Sandhya Shekhar
Supply Chain Management – Strategy, Planning, and Operations by Sunil Chopra and
Peter Meindl
Customer Relationship Management by Kristin Anderson and Carol Kerr
Secrets of Customer Relationship Management by James G. Barnes

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
45.ADL – 100 Behavioural and Allied Science

Objectives:
This course helps in Understanding and finding your ‘self’, realize the importance of love,
respect, believe and above all accepting your ‘self’, control your internal and external
environment, build the crucial skill for successful human relationship and unhealthy
behaviours which is hazardous and unproductive for organisational health and
effectiveness.
Detail Course Contents
• Understanding Self
• Self Esteem
• Attitude
• Emotional Intelligence
• Effective Listening
• Behavioural Adjustments
• Stress Management
• Coping Strategies
Evaluation Scheme:


Behavioural Science : Abha Singh, Rajni Arya
46.ADL – 102 Risks, Underwriting and Claims

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
Objective :
This course Aim is to introduce student to the concept and application of systematic risk
identification and measurement. Concept of Risk Control and Evaluation of various risk
control option. Second part of the course is to Introduce students to the principles and
practice of insurance, including an examination of the main type of Insurance policies
currently available to develop an understanding of the use of insurance as an effective risk
management tool.
Risk
Introduction and type of Risk, Classification and handling of Risk, The cost of Risk –
retention and transfer
Underwriting Practice
Acceptance of New Business, New Business Procedure, Renewal Procedure, Reinsurance

Practice, Risk Inspection, Risk Management, Indian Institute of Insurance and Risk
Management (I.I.I.R.M.), Customer Service, Practice in the U.K., Practice in the U.S.A.
Rating - Premium
Tariff rating, Market Agreements, Physical and Moral Hazard, Premium, Short Period
Scales, Advance Payment of Premium, Relaxation
Claims
Preliminary Procedure, Investigation and Assessment, Surveyors & Loss , Assessors,

Claims Documents, Arbitration, Limitation, Settlement, Loss Minimisation and Salvage, In
House Settlement, Practice in U.K., Practice in USA.
Investment And Accounting
Investment, Guidelines in force on 31.3.1995 earlier to Malhotra Committee

Recommendation, Accounting, Reserves for Outstanding claims, Unexpired Risk Reserves,
Other Reserves, General Ledger, The Trial Valance, Revenue Account, The Balance Sheet,
Returns Database on Computer
Life and Non Life Insurance
Differentiation of various procedure in underwriting claims
Evaluation Scheme:

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
Text & Reference:
Text:
Insurance Product : Haliyoke
47.ADL – 106 Risk Management and Reinsurance

Objective :
This course Aim is to introduce student to the concept and application of systematic risk
identification and measurement. Concept of Risk Control and Evaluation of various risk
control option. Second part of the course is to Introduce students to the principles and
practice of insurance, including an examination of the main type of Insurance policies
currently available to develop an understanding of the use of insurance as an effective risk
management tool.
Introduction

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
Risk and uncertainty, subjective attitudes to risk Acceptable risks versus unacceptable risk
classification of risk. The cost of risks, Handling cost, Loss cost , Private and social Cost,
Handling of risks. Avoidance, Risk Retention ,Reduction and Transfer.
Practice of Risk Management
Risk Management process and administration, Risk identification, Perception

,Organisation Chart, I/O analysis, operative causes. Risk reduction and control , Loss
reduction Measure ,Education and Training Contingency Planning. Risk avoidance.
Statistical methods and probability concepts.
Process and Technique
1. Risk Analysis :- Nature of risk and human behavior, fundamental statistical

analysis.
2. Risk retention and control- discuss hazards and risk, major area of control and
measures.
3. Risk Transfer
4. Corporate risk management – function, importance. Characteristics and developing
tools. Influence factors.
Risk Inspection
Need of Inspection and PML calculation
Reinsurance
Need of Reinsurance, Method of Reinsurance, various treaties, Facultative arrangement,

Stop Loss arrangement.
Evaluation Scheme:

Text & Reference:
Text :
1 Against the gods Bernstein, Peter L Wiley, John & Sons, Inc
2 Beyond value at risk Dowd, Kevin Wiley, John & Sons, Inc
Reference:
Fundamentals of risk and Vaughan, Emmett J and Wiley, John & Sons, Inc
1
insurance Vaughan, Therese M.
International risk and Skipper, Harold D McGraw-Hill
2
insurance
3 Dictionary of Insurance Harvey W. Rubin /

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Terms

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
48.ADL – 107 Course : Actuarial Science (Concept & Implementation)

Objective :
Product pricing through rate making is one the essential functions of insurance companies.
Product pricing should reflect expenses and investment income of the insurance company
and also the insurance risk. This course aims at developing an understanding among
students of how to arrive at correct pricing of product so that financial viability of the
company is not put to risk. In the same context, the course also focuses on transferring
the risk to other insurance companies through reinsurance.
Introduction
Understanding mathematical basis of Life Insurance. Concept of Actuary, Balancing

Returns with Solvency of an Insurance Company, Use of Actuary in other areas
Mortalaity Tables
Using Time Value of Money and Probability along with Mortality and Morbidity Tables for
Product Pricing. Determining Premiums.
Balancing returns with solvency
Generating and Measuring returns, balancing the profit motive with concern of safety
Protecting Solvency. Conservative and aggressive financial strategies.
Asset - Share Models
Asset share models Approaches to measuring product profitability. Assumptions of Asset

share models and / models and effects of changes in product assumptions.
Elements of Product Pricing
Pricing for Insurance and Annuity Products, Setting premiums for term life insurance one
year long term and whole life Pricing universal and variable universal life insurance.
Pricing annuities to account for benefit cost premium for health insurance. A group

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • CURRICULUM
insurance pricing effects of Reserve strength on Solvency and Profitability Reserves for
life insurance annuities and health insurance Policy reserves calculations for tax purposes
Evaluation Scheme:

Text:
• Conant. S. Desoutter, N.L. Long, D.L. and Mac Grogan, R 1996. Managing for
Solvency and Profitability in Life and Health Insurance Companies. LOMA
Reference:
• Workman, L.C., 1995, Mathematical Foundations of Life Insurance, LOMA

• Conference Papers of “National Conference on Privatization of Insurance Sector
Corporate Challenges and Strategies”. November 2001, IMSAR. M.D. University.

••••••••••••••••••••••••••••••••••••••••••• CURRICULUM
49.ADL – 110 Insurance Products (Personal & Commercial)

Objective :
The course will provide an understanding of the basic concepts and principles of life
insurance, its functions and benefits. Besides product pricing method, the broad features
of individual and group products, social security schemes, reinsurance etc.. will help
students develop and understanding of different facets of life insurance. The course also
provides understanding of policies of health, property and assets insurance.
Individual Plans / Products
Salient features of plans of individual insurance – Term Assurance Plans. Whole Life
Plans. Endowment Plans, Combination of Whole Life and Endowment Plans. Children’s
Plans, Annuity Plans, Keyman Insurance etc.,
Personal Insurance
Principle of Health Insurance. Health Insurance Products, Group Insurance Products

Pension Policies, Personal Accident Policy, Motor Vehicle Policy., Home Insurance, Office
Insurance, Travel Insurance
Fire Insurance
Coverage and exclusion, Sum insured, Rating, Premium calculation, application of various
clauses
Marine Insurance
Type of Clauses and their coverage, Rating, various type of policies, Documentation, sum
insured and premium calculation
Evaluation Scheme:

Text:
Jones, H.E. and Long. D.L. 1999 Principles of Insurance Life Health and Annuities LOMA,
2nd Ed

Amity PGBBM 2 Years Syllabus

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Amity School of Distance

Amity School of Distance Learning 2

1. Principles and Practices of Management

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES

• Concept, Nature, Scope, Functions and levels of Management, Evolution and

Foundations of Management Theories, System Approach to Organisation, Modern

Module II: Management Planning Process

• Planning objectives and characteristics, Hierarchies of planning, the concept

and techniques of forecasting.

Module III: Organising

• Meaning, Importance and Principles, Departmentation, Span of Control, Types

of Organisation, Authority, Delegation of Authority

Module IV: Staffing

• Meaning, Job analysis, Manpower planning, Recruitment, Transfers and

Amity School of Distance Learning 3

• Coordination, Meaning, Nature, Features, Objectives and Process of

Component Codes PCP1 H1 H2 EE1

Text & References:

• Essentials of Management : H. Koontz

Student Study Material (SSM)

• Principles and Practices of Management : Bakshi

Management - Stoner, Freemand & Gilbert

2. ADL – 02 Marketing Management

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES

Detailed Course Contents:

• Introduction to basics of Marketing , Marketing Management and Selling function.

Amity School of Distance Learning 4

Selling Concept, Marketing Concept and Societal concept..

• Understanding the Critical role of marketing in organisation and society

decision making process and post purchase behaviour.

• Market measurement and sales forecasting

• Segmentation, meaning, Need for segmentation Bases of segmentation

Product policy, Product Life cycle.

• Product Management: Branding, Packaging and trade mark decision,

market requirements and responding to various market price changes

• Promotion : Meaning, Types of Promotion, Advertising, Publicity and Personal Selling.

Media decisions, Advertising Management, Sales Promotions, Role of Public relations

emerging communication trends

• Distribution : Meaning, Channels of Distribution, Roles played by intermediaries,

Factors to be considered while selecting intermediares.

• Total Quality Management

Component Codes PCP1 H1 H2 EE1

Text & References:

Marketing Management : Ramaswamy, VS & Nam

Amity School of Distance Learning 5

Marketing Management : Vivek Singh

Text book: Principles of marketing by Philip Kotler PHI publications 11 th edition

3. ADL – 03 Course: Accounting For Managers

PCP : 15 Hours Programme Name : MANAGEMENT PROGRAMMES

The Objectives of the course are

♦ To develop an understanding of the importance, language and techniques of

Amity School of Distance Learning 6

Detailed Course contents:

Module I: Final Accounts

Bank Reconciliation Statement, Financial Statements and their Nature, Preparation of

Module II: Company Accounts

Module III: Financial Statement Analysis

Module V: Management Accounting

Component Codes PCP1 H1 H2 EE1

Text and Reference:

• Accounting for Managers : T.S. Grewal

Students Study Material (SSM)

Amity School of Distance Learning 7

• Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India.