Company Background

Hyundai is a global conglomerate company, part of the Korean chaebol, that was founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-yung. The first Hyundai company was founded in 1947 as a construction company. Two of the best-known Hyundai divisions are Hyundai Motor Company, the world's fourth largest automobile manufacturer by volume as of January 2011, and Hyundai Heavy Industries, the world's largest shipbuilder. Other companies currently or formerly controlled by members of Chung's extended family may be loosely referred to as a part of the Hyundai chaebol. In 1998 Hyundai bought Kia Motors, the oldest South Korean car company which had to file for bankruptcy due to the 1997 Asian financial crisis. Kia is (as of 2011) somewhat independent of Hyundai motors, as Hyundai no longer owns an outright majority of Kia shares. Hyundai Group underwent a massive restructuring following the 1997 East Asian financial crisis and Chung Ju-yung's death in 2001. Chung was the CEO and directly in control of the company until the end of his life. Today many companies bearing the name Hyundai are not part of or legally connected to the Hyundai Group. These companies include Hyundai Kia Automotive Group, Hyundai Department Store Group, Hyundai Heavy Industries Group, and Hyundai Development Group. However, all of the named companies are run by Chung's sons or their heirs. Following the break-up, Hyundai Group's business was reduced to manufacturing of elevators, container shipping services, and tourism. If Hyundai is considered as a family business, then it remains the single largest company in South Korea and appears to wield enormous economic and political power in the country. The current president of South Korea, Lee Myung-bak, was a former CEO of Hyundai Engineering and Construction. Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor Company of South Korea. When Hyundai Motor Company entered the Indian Automobile Market in 1996 the Hyundai brand was almost unknown throughout India. During the entry of Hyundai in 1996, there were only five major automobile manufacturers in India, i.e. MUL, HM, PAL, TELCO and M&M. Daewoo had entered the Indian automobile market with Cielo just three years back while Ford, Opel and Honda had entered less than a year back. For more than a decade till Hyundai arrived, Maruti Suzuki had a complete dominance and monopoly over the Passenger Cars segment because TELCO and M&M were solely Utility and Commercial Vehicle Manufacturers. HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was a runaway success. Within a few months of its inception HMIL became the second largest automobile manufacturer and the largest automobile exporter in India.Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL
1

presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe. HMILs fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMILs total production capacity to 600,000 units per annum. In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs. As HMCs global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 307 strong dealer network and 627 strong service points across India, which will see further expansion in 2010.

INTRODUCTION OF SEGMENT CARS BETWEEN 1998-99 and 2006-07, new passenger vehicle registrations grew an average of 20 per cent plus, due largely to the flood of new products in the small car segment. The car market is set for further expansion on the lines of what happened between 1999 and 2001. Again, as in the previous case, the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry. Entry level: The dream car for many a two-wheeler owner in the country, the Maruti 800, continues to offer the most value for the average Indian looking for a comfortable and affordable entry-level vehicle. The A segment, monopolized by Marti Udyog Ltd (MUL), is a clear indicator of the aspirations of the value-conscious Indian. The M-800 notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on the back of the price cuts affected after the excise duty reduction. So, for the first-time car-buyer, who has budget constraints and is looking for comfortable transport on four wheels, the M-800 is still the best option. In fact, the car is even more comfortable to drive, thanks to new features such as radial tyres and a five-speed gear-box. Further, given the good resale potential, an M-800 is still the better choice when compared to more unreliable options in the second-hand car market. Small cars: The B segment of the passenger car industry is the most crowded, with about eight models and some 80 variants. And more competition is waiting in the wings. Carmakers are hoping to replicate the leapfrogging that A-segment buyers did when a number of new options were offered in the B segment. A similar transmigration is now expected into a new cusp segment between B and C. The products that may be positioned in this new segment are the Corsa Sail from GM India, the Getz from Hyundai (or the Click, as it is called in Korea), possibly the Suzuki MR Wagon and the much-awaited small car from Toyota. These may be new car options worth waiting for, especially if the buyer is an entrylevel C-segment car aspirant. For the budget small-car buyer, apart from the existing choice between the Maruti WagonR, the Tata Indica and the Hyundai Santro, the only addition later this year may be the Daewoo Matiz in its new avatar as the GM Chevrolet Spark. Mid-size: The C-segment, mid-size car buyer is going to be flush with choice too. After the Tata Indigo, one of the most popular in this segment, Tata Motors (the erstwhile Tata Engineering) is expected to launch an estate version of the original Indica. The competition in
3

this segment could hot up if new products in the form of the Ford Focus, the Suzuki Liana and the Hyundai Avante,Santro XD land on Indian shores. For the entry-level C-segment car buyer, the best options would be the diesel version of the Tata Indigo and the petrol version of the Maruti Esteem, WagonR. For the buyer in this segment who has a heavier wallet, the recently introduced Chevrolet Optra may be a good choice. D and E segments: These two segments, representing premium and super luxury cars such as the Skoda Octavia, Hyundai Sonata, the new Honda Accord, Ford Mondeo and the luxury brand Mercedes Benz's E-class, have had to face competition from the Opel Vectra, Toyota Camry and the Toyota Corolla. These two segments will be of interest to the well-heeled, and the buyer's choice is usually governed by his brand preference. Other additions were the C- and S-class sedans from Mercedes Benz and the imported BMWs and Volvos. Muvs and SUVs: Multi-utility and sports utility vehicles have had a bumper year in 2002-03. As consumer preference for these vehicles has been rising, so have the new models across the entire price spectrum. Starting from the Tata Sumo, Mahindra Bolero and the newer Mahindra Scorpio, to the top end Mitsubishi Pajero, Suzuki Grand Vitara and .Chevrolet Forester, the buyer in this segment too is spoilt for choice. There are more in the pipeline, including the Ford Everest, the Hyundai Terracan and, possibly, the Ssangyong Rexton. BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew an average of 15 per cent plus, due largely to the flood of new products in the small car segment. The car market is set for further expansion on the lines of what happened between 1999 and 2001. Again, as in the previous case, the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry.

INTRODUCTION OF HYUNDAI SANTRO XING On 30th November, I was reading the newspaper and the business section I saw the heading Hyundai become the debt free company. This prompt me to write a review on the best automobile company in India so the review is about the company, which in its 8 years of existence has transformed the India automobile scene. It has emerged as the leading export of it product I really admire it President Mr. BVR Subromanium I had the pleasure of meeting him at this year out export in Delhi. In the 8 years this extentense Hyundai Motor India LTD. has shown tremendous growth and has major player in the Indian automobile market in fact it is given Maruti the largest car manufacture in India a stiff competition HISTORY Hyundai Motor India LTD was established in 1996. Hyundai Motor India LTD and is wholly on it subsidiary of Hyundai Motor company S. Korea. It is the 2nd largest and fastest growing car manufacturing in India HMIL presently has over 18 variant of passengers can across four segments. Hyundai Santro in the B segment The company recorded combined the sales of 150741 units during calendar year 2003 with Santro emerging leaders in their respective segments.As a matter of fact HMIL has sold over 700,000 car in the record time adjust 8 years since commencement of commercial production in September 1998 and is all set to emerge as one of the largest exporter of passengers car and component out of India the company export income has been boosted both by an increase hiker realization from the export market mainly Europe and to it all HMIL was recently awarded the benchmark ISO 14001 certification for its sustainable environment management practices.Recently in fact on Tuesday 30th November 2004 HMIL wiped out it is entire accumulated debt has become a debt free company. It had a peak debt of around 414 million and wiping it out in a period of 8 years is by no means as well as achievement.It would have achieve higher sales in 2004 had in not been rusticated due to the less of production revamp of its manufacturing customer to its main rival Maruti during the three months when the revamp was going at manufacturing unit. But as well as know it will soon makes up for this loss.

INTRODUCTION OF MARUTI WAGONR

As its name suggests, the WagonR Classic features the retro look so popular in Japan and elsewhere. Launched on August 23 1999, it is the latest car to roll out from the Maruti bandwagon. It has all the contemporary features of the WagonR, with a change in design. The Classic has the retro look with round headlights and a vertical chrome grill. The bumpers too get the retro. Treatment and have been replaced with slim chrome bumpers. It features revised interiors with classic wood finish louvers on the dashboard and an all new speedometer make. Its power windows and central locking afford comfortable driving. Safety equipments include body reinforcements, side impact beams. It remains to be seen if this model can spark the retro craze in India too at Maruti, our approach to quality is in keeping with the Japanese practice--"build it into the product". Technicians themselves inspect the quality of work. Supervisors educate and instruct technicians to continually improve productivity and quality. The movement of quality indicators is reviewed in weekly meetings by the top management. In 2001, Maruti Udyog Ltd became one of the first automobile companies anywhere in the world to get an ISO 9000:2000 certification. AV Belgium, global auditors for International Organization for Standardization(ISO), certified Marti after a four day long audit, covering varied parameters like Customer Focussed organization, Leadership, Involvement of people, Process approach, System approach to Management, Continual improvement, etc. In May 1995, Maruti got ISO 9002 certification. The audit for this covered quality assurance in production, installation, marketing and sales as well as after sales services. We were also one of the first companies in the world to pioneer ISO 9000 certification for our dealers. In October 1993, MUL passed the Conformity Of Production (COP) Audit, which is based on a European Union Directive. This authenticated our quality systems and testing facilities for export to Europe. Our emphasis on total quality has meant that today we are in a position to guide vendors and dealers in establishing and consolidating their individual quality systems. This commitment to quality has ensured a consistently satisfying product and world-class sales and after-sales services. Maruti has won
the First place in "Excellence in Suggestion Scheme Contest 2003", which is the 6th consecutive award won in as many years. This contest is organized by Indian National Suggestion Schemes Association (INSSAN). Since 1998 Maruti has won this award 10 times. "Quality Circles" are groups of five to eight members from a particular work area who work as a team to identify priorities and solve work related problems in the area. We believe that it is this unwavering commitment to quality 6

that will lead to the further growth of the organization as competition increasesMaruti Udyog

Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world).A licence and a Joint Venture agreement was signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The objectives of MUL then were:

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for economic

growth.

RESEARCH OBJECTIVE The study was taken as a part of the curriculum of the 2-year find time BBA degree. The objective of the survey was to study the potential of the effect of product visibility and sales.The method of data collection was both primary and secondary sources. The primary data was collected by visiting market and getting the questionnaire filled. The sample size of my survey was 50 customers of middle segment cars (Maruti WagonR & Hyundai Santro). I hope that the suggestion given on the basic of data collection will prove to be useful. The following objectives of the research are as follows: 1. To find out the awareness of customers about the Maruti WagonR and Hyundai Santro market. 2. To analysis the comparison of quality between Maruti WagonR and Hyundai Santro. 3. To evaluate the average of both cars 4. To analysis the customers satisfaction for both cars. 5. To find out the value of resell of both cars. 6. To find out the effectiveness of media used for Maruti WagonR and Hyundai Santro. 7. To find out the effectiveness of colors used for Maruti WagonR and Hyundai Santro.

RESEARCH METHODOLOGY Management is in any organization needs information about potential market and environmental _forces. In order to develop successful strategic marketing plans and to respond to change in the market place. Marketing Research enable an organization to obtain the information, it need to make decision about, its environment, its marketing mix and its present and potential market.Philip kotler defines marketing researches as Marketing Research is the systematic design, collection, analysis and reporting of observations and finding relevant to a specific market situation faced buy the company.

Research Design The exploratory research design is adopted with special emphasis on to analyze the market of middle segment cars Maruti WagonR & Hyundai Santro , it mainly focus the comparison between maruti WagonR & Hyundai Santro among the potential customer. The approach is aimed at identifying the awareness among the prospects of both cars customers. As the study explore the possible cues of both cars, all dimensions of cars has been identified. The study has been designed with some variables such as quality, average, re-sale, satisfaction of customers, outlooks, cover less space. The study tool was to develop and administered to the market segment comprising of customers who posses middle segment car Maruti WagonR & Hyundai Santro.

Sampling

Stratified sampling procedure is followed in this study. In the commonly used method of stratified sampling , the researcher attempts to ensure that the sampling selected is a representative of the population by selection sampling units on the basis of certain parameters. Here the major parameter considered is the possession of cars is determined by observing the middle segment cars owned by the respondent using the possession of cars respondent the sample are grouped on maruti WagonR and Hyundai santro and 50 samples in total are selected for the study. The selction of the sample has been done using proportionate stratified sampling comprising 25 samples of Hyundai santro and 25 samples maruti WagonR.

Sample Size: 50

Sample Area: Noida

Sample Unit: Customers

Pilot Study

Before undertaking the study, a pilot study is made finalized the tool of data collection using 15 various types of questions. The questionnaire prepared to customers to see the response. Responses are related to both the cars. Respondent of customers have understood the questions.

Data Collection Method

The data required for study was collected through different sources: Primary Source: data required was collected for the first time and it is primary in it usage for reporting. The personal interview method has been strictly adopted through out the study. The primary data was collected by the customer survey with the help of structured questionnaire. Secondary Source: secondary data include that data which is collected for some earlier research work and are applicable in study the researcher undertaken. It includes campaign Internet, print advertisement on magazines. Profile of sample: The profile of sample includes the aspect like age, gender, occupation and monthly income, awareness of cars. The sample work selected on the basis of possession of middle segment cars owned by them. Mostly respondent comes under the age 20-40. I chose stratified random sampling because I took two group of cars such as Maruti and Hyundai and I took one-one cars from both group such as WagonR of Maruti and Santro of Hyundai.

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COMPARATIVE ANALYSIS OF SAFETY BETWEEN HYUNDAI SANTRO & MARUTI WAGONR

HYUNDAI SANTRO XING

MARUTI WAGONR

THE ABS : The new Santro Xing is the With the WagonR, you can be sure of a lot only compact car in India to offer the world more beyond the unmatched styling and the class Antilock Braking System (ABS) as an great looks. Various thoughtfully designed option on all trims. A safety standard features transform the WagonR into an across the world, the ABS prevents wheel impregnable fortress of safety, within lock during sudden braking maneuvers, which the passengers are cocooned with all thereby preventing the vehicle from possible active and passive safety systems. These include:

skidding and allows the driver to remain in control of the vehicle, no matter how slippery the surface. SAFTY ANORMS : The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global safety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that you

Protective monocoque body Collapsible steering column Dual side impact beams Engine sub-frame Laminated front windscreen Child-proof rear door locks

drive away with complete peace of mind. Take a look at the Multimedia Animation of our Crash Tests A pair of ultra-high strength steel members

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are built into the doors of the Santro Xing for additional

Protection against side impact, while a front impact bar and an engine subframe protect you in the

event of a frontal impact.

Hyundai vehicles are put through rigorous Crash Tests during developmental stage that conform to

the exacting standards set by agencies like NCAP and SINCAP. Every effort is made to stipulated exceed norms to the ensure

uncompromising passenger safety.

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COMPARATIVE ANALYSIS OF TECHNOLOGY BETWEEN HYUNDAI SANTRO & MARUTI WAGONR

HYUNDAI SANTRO XING

MARUTI WAGONR

With a technology and performance package Dimension weight unmatched by any other

premium compact car in India, the WagonR is a clear leader. Check out

Overall length(mm)

3565

these features that make the WagonR a technological wonder. Electronic power steering

Overall width (mm

1525 Ensures effortless maneuverability, more control and a better grip. Lets you stay in

Wheel base (mm)

1590

command of the road, making driving a pleasurable affair - no sweat!

Minimum turning

16-Bit microprocessor 2380 It delivers that ideal combo of speed, power and fuel efficiency, and gives you instant

Radius

4.4m

response Company safety Crash-tested as per international standards, the new WagonR cocoons you within a protected space with a host of active and passive safety features. Peace of mind. A sense of security.

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Engine No. of cylinder 4 Smooth driving The under-floor of the new WagonR has No of value 12 been designed to ensure smooth crossing of speed breakers. You'll hardly feel those bumps. Engine displacement 1086

Performance Maximum output 63@5500

Maximum torque kgm@rpm

9.1/4000

Tires Size 155/70R.

Sources: I collected this information through marutiWagonR.com and hyundaisantro.com at the date 12-04-2005.
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COMPARATIVE ANALYSIS OF PARTNER BETWEEN HYUNDAI SANTRO & MARUTI WAGONR

HYUNDAI SANTRO XING

MARUTI WAGONR

ICICI bank

ICICI BANK

HDFC bank

PNB

PNB

ABN AMBRO

Bank of Panjab

HDFC BANK

Kotak of mahindra

SUZUKI LTD

Mahindra & mahindra financial ltd

Citi bank

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COMPARATIVE ANALYSIS OF PRICES BETWEEN HYUNDAI SANTRO & MARUTI WAGON

HYUNDAI SANTRO XING

MARUTI WAGONR

Price

Price

Xe (metallic)

343595 Rs.

WAGONR LXI bharat 3 (non metalic)

369773

Xe(solid)

339638

WAGONR LXI bharat 3 ( metalic)

373396

Xp (metallic)

359617

WAGONR LXI bharat 2 (non metalic)

356773

Xp(solid)

355656 WAGONR LXI bharat 2 ( metalic)

360396

Xg (metallic)

384638

WAGONR LXI bharat 2 (non metalic)

381660

Xg (solid)

380680 WAGONR VXI bharat 2 (non

385283

Xs(metallic)

406655

metalic) WAGONR VXI bharat 2 ( metalic)

3816600

Xs (metallic)

402699 WAGONR VXI

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385283

bharat 3 (non At (metallic) 444526 metalic) WAGONR VXI bharat 3 ( metalic) At(solid) 440560 WAGONR LX bharat 3 (non metalic) WAGONR LX bharat 3 ( metalic) 346691 WAGONR LX bharat 2 (non metalic) WAGONR LX bharat 2 (metalic) 330068 343068 398283 394660

Sources: this price list of both cars has been gathered through marutiWagonR.com &santroxing.com at the date 12-04-2005.

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COMPARATIVE ANALYSIS OF COLORS BETWEEN HYUNDAI SANTRO & MARUTI WAGON

HYUNDAI SANTRO XING

MARUTI WAGONR

Setting gray Forest dew Husky blue Noble white Scarlet sage Passion red Bright silver Ebony black

Bright red Silky silver Pearl silver Beam blue Superior white

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COMPARATIVE ANALYSIS OF INTERNATIONAL STYLE BETWEEN HYUNDAI SANTRO & MARUTI WAGONR

HYUNDAI SANTRO XING

MARUTI WAGONR

A new shining dawn hear comes the sun again. The new Santro Xing sports stunning design changes that include a completely transformed exterior with flowing aerodynamic body lines, large integrated bumpers, stylish new headlamps and large sporty tail lamps. The plush new interiors come with a cushy 3-spoke steering, new instrument clusters, front and rear power windows, luxurious new upholstery and more! FRONT LIGHT

Take a look at the new WagonR. With the latest in European hatchback styling, it's quite an eyeful... and it leaves the competition way behind, just by its sheer presence on the road. New rear wind screen. New center console. Rear fog lamps New multi rellector clear head lamp. New dynamic bonnet.

new bigger and clear head lamps for Sporty meter cluster. sun shine at the night Attractive clear headlamps & fog lamps, for greater visibility & safe night driving under all weather conditions New hatchback door. New double grille.

RADITOR GRILLE smart smiling radiator grille A sleek, smiling radiator grille with chrome horizontal lines adds to the character of the car.

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TAIL LAMPS lapsing new tail lamps The new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking. MODULOR BUMPER WITH FOG LAMPS sleeks modular bumper with integrated fog lamp The body colored bumpers with waistline moulding accentuate the stylish looks and offer better crash resistance. REAR VIEW MIRRORS interlay adjustable rear view mirrors

EXITING NEW COLORS a fresh new range of colors The new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking. Flaunt your attitude with the Xing's tangy new range of colors. Choose from Fairy Leaf, Mystic Lavender, Satin Grey and more!!!

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COMPARATIVE FEATURES BETWEEN HYUNDAI SANTRO & MARUTI WAGONR

HYUNDAI SANTRO XING

MARUTI WAGONR

SAFETY & SECURITY (a) dual member sides protection beam (b) engine sub frame (c) cross bar under dash panel (d) child safety rear door lock (e) dual horn (f) high mounted stop lamp (g) central door locking

SAFETY (a) body reinforcement (b) engine sub frame (c) liminated fron wind screen (d) rear wind screen wiper and washer (e) child safety rear door lock (f) new fron fog lamp (g) new rear fog lamp (h) new clear head lamp

EXTERIOR CLEAR HEAD LAMP (a)Twin clear rear combination lamps (b) drivers passenger ORVM (c) body colored bumper (d) waisting moulding (e) chrome radiator grille (f) wheel covers INTERIOR (a) spoke steering wheel (b) A,B&C pillartrim (c) Rear parcel tray (d) Ash tray

(i) STYLE (a) body color bumper (b) body side mouldings (c) new fabric up holstery (d) moulded door trims (e) moulded roof lining (f) new fuel feel cover COMFORT (g) transmission (h) front suspension (i) rear suspension (j) CFC-free air conditioner & heater (k) Front power window

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(e) Room lamp WARNING (a) Low fuel warning (b) door and fail gate agar warning (c) seat belt warning COMFORT CONVENIENCE (a) heater (b) remote fuel lid operner (c) remote tail gate release (d) clutch foot rest (e) power steering (f) wanity mirror (g) front power window (h) cigar lighter SEATING (a) anti sub marine front seak (b) rear seat double folding (c) seat under tray driver side

(l) Tinted glasses

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Graph 1 Percentage of customer liking car

100 customer
60% 50% 40% 30% 20% 10% 0%
100 customer

55% 45%

Maruti wagonR

Hyundai santro

ANALYSIS: According my market survey I collected 50 customers then 55% customer give preference to Maruti WagonR and 45% customers give the preference to Hyundai Santro. According it result has been come that Maruti WagonR is better than Hyundai santro.

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Graph 2 Percentage of best car on the basis of maintenance

Maintenance of car
70% 60% 60% 50% 40% 40%
Maintenance of car

30% 20% 10% 0% Maruti wagonR Hyundai santro

ANALYSIS: I found by the market survey 60% customers say that Maruti WagonRs maintenance is very less and 40% customers say that Santros maintenance is very less. So Maruti WagonR is better than Hyundai Santro in case of maintenance.

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Graph 3 Percentage of best car on the basis of outlook

Outlooking
80% 70% 60%
70%

50%
40% 30% 20% 10% 0%
30%
Outlooking

Maruti wagonR

Hyundai santro

ANALYSIS: According my customer survey 70% customers say that Maruti WagonR has good outlooking and 30% customers says that Hyundai Santro have good outlooking. So in my survey Maruti WagonR is best car comparative Santro in case of outlooking.

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Graph 4 Percentage of best car on the basis of price

Price
60% 50% 40% 30% 20% 10% 0% Maruti wagonR Hyundai santro
Price

55% 45%

ANALYSIS: I found the information about the price 45% customer are satisfy with Maruti WagonR and 55% customers are satisfy with Santro. So Maruti WagonR and Hyundai Santro have almost equal price.

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Graph 5 Percentage of best car on the basis of average

Average
81% 80% 79% 78% 77% 76% 75% 74% 73% 72% Maruti wagonR Hyundai santro
75%
Average

80%

ANALYSIS: According my customer servey 80% customers say that maruti WagonR give good average and 75% Customers say that Santro give good average. So according this Maruti WagonR is better than Hyundai Santro in case of average.

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Graph 6

Percentage of best car on the basis of company services after selling

Service
70% 60% 50% 40% 30% 20% 10% 0% Maruti wagonR Hyundai santro
40%
Service

60%

ANALYSIS: According my customer survey 60% customers say that Maruti WagonR give more service than Hyundai Santro. So Maruti WagonR is better than Hyundai Santro in case of free service.

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Graph 7

Percentage of best car on the basis of cover less space

Cover less space

80% 70% 60% 50% 40% 30% 20% 10% 0% Maruti wagonR Hyundai santro 25%
Cover less space

75%

ANALYSIS: I found that 75% customers told me that Maruti WagonR is suitable for small and big place and 25% Customers told me that Santro can not cover small palace than WagonR. So WagonR can be stand any where but Santro can not stand any where.

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Graph 8

No. of free services after selling

Free service

Hyundai santro 40%

Maruti wagonR 60%

Maruti wagonR Hyundai santro

ANALYSIS: According my customers survey 60% customers say that Maruti WagonR gives 6 free service but 40% customers says Santro company give 4 free service. So in case of free service Maruti WagonR is better than Hyundai Santro.

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Graph 9 Percentage best car on the basis of colour

80% 70% 60% 50% 40% 30% 20% 10% 0% Gray Yellow White Black
Maruti wagonR Hyundai santro

ANALYSIS: According my customer survey I analyzed colors preference that: 10% customers like gray color in Maruti WagonR. 60% customer like yellow color in Maruti WagonR. 500% customer like white color in Maruti WagonR. 70% customer like black color in Maruti WagonR. 25% customers like gray color in Santro. 55% customers like yellow color in Santro. 60 customers like white color in Santro. 60% customers like black color in Santro.

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Graph 10 Percentage of customer satisfaction for company price

Satisfaction
70% 60% 50% 40% 30% 20% 10% 0% 60% 40%
Satisfaction

Maruti wagonR

Hyundai santro

ANALYSIS: According my customer survey 40% customers satisfy with WagonR prices and 60% customer satisfy with Santro. So Santro is better than WagonR in case of customer satisfaction of price.

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Graph 11

Percentage of car information through the below alternatives

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 85% 80% 60% 50% 40% 30%
Maruti wagonR

30% 20%

Hyundai santro

Automative magazine

T.V. add

ANALYSIS: According my customers survey 50% customer get the information through news paper, 40% customers get the information through automative magazine, 80% customer get the information through T.V. Add. Towards WagonR.60% customers get the information through news paper, 30% customers get the information through automative magazine, 85% customer get the information through T.V. Add. towards WagonR.

News paper

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Other

Graph 12 Percentage of resale value of car

Resale
80% 70% 60% 50% 40% 30% 20% 10% 0% 70%

30%

Resale

Maruti wagonR

Hyundai santro

ANALYSIS: I found though the customer survey that Maruti WagonR give 70% resell and Hyundai Santro give 30% resell. So Maruti WagonR is better than Hyundai Santro in case of resell.

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Graph 13

Percentage of best travel image

Brand image
80% 70% 60% 50% 40% 30% 20% 10% 0% 70%

30%

Brand image

Maruti wagonR

Hyundai santro

ANALYSIS: According my customer survey 70% customers say that Maruti brand is best comparision to Hyundai, because it is historical brand. 30% customers say that Hyundai is best brand because of new brand and it is a quality based brand. So according to result Maruti is best Brand than Hyundai.

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SWOT ANALYSIS For both the cars

Strength:
Brand recognition of both cars. Capable of surviving in Long-run. Good efforts for Research & Development facilities. Can compete at global level. Financially sound.

Weakness: Little efforts over the Advertising of products. Distribution channel is not accurately categorized. Premium priced products, hence cant compete in low price segment. No separate strategy for rural market.

Opportunities: Market increase due to growing population, increase in income. The niche of the market is the rural area and the plenty of opportunities are lying there.

Threats: Unawareness towards the price of the WagonR. Due to the earlier presence of the low & high priced firms the competition is proving to be tougher. Aggressive advertising and promotional efforts of competitors are making a major setback for the company

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FINDING
In my topic To Analyse the market of middle segment cars I choosed two cars as Maruti WagonR and Hyundai santro and I have shown the comparison between them. After study my customer survey I found some comparison between Maruti WagonR and Hyundai santro by the customer. These are following:1. According my customer survey, I found the maintenance information about the Customer car then Maruti WagonRs maintenance is better than Hyundai santro. 2. In the case of average Hyundai Santro is better than Maruti WagonR. 3. In the case of price, Maruti WagonR & Hyundai santros price is almost equal. 4. In the case of satisfaction of customers, customers are more satisfy from Maruti WagonR than Hyundai santro. 5. The customer more like Maruti WagonR than Hyundai santro. 6. In the case of cover less space. Customer says that Maruti WagonR covers less space than santro. 7. In case of Brand Maruti WagonR has historical image than Hyundai santroxing. 8. In case of company free service Maruti WagonR is better than Hyundai santro. 9. In case of taking information, customer get more information through T.V. add. 10. In case of resale value, Maruti WagonR has more resale value than santro.

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CONCLUSION I got research project topic is to analysis the market of middle segment cars (Maruti WagonR and Hyundai Santro). After completing my research project on the title of to analysis the market of middle segment cars (Maruti WagonR and Hyundai Santro)I reached on the conclusion that to observe the customer information regarding my choosing both cars (Maruti WagonR &Hyundai Santro). Maruti WagonR is better than Hyundai Santro. Behind it I found so many reasons that why Maruti WagonR is better than Santro. The reason is following bellow.

1- Customer Satisfation: I found that the customers are so much satisfies with Maruti WagonR in Noida City because Maruti WagonR a historical in India and it has so many services center in every city. That is helpful for their customer .if customer has any problem than he call a tollfree number at Maruti service center and very soon he gets solution of those problem. Thats why customers satisfy with Maruti WagonR. But in case of Hyundai Santro Hyundai has less service center in comparison to Maruti. It takes time to solve the problem of customers due to taking time customers is unhappy to Hyundai. 2- Maintenance: the maintenance of Maruti WagonR is very less comparison to Hyundai Santro.60% Customers told that they have less maintenance in Maruti WagonR 30% customers said that they have less maintenance in Santro. On the basis of maintenance WagonR is better than Santro. 3- Outlooking: on the basis of Outlooking 55% customers give the preference to Maruti WagonR and 45% customers give the preference to Santro. So WagonR is better than Santro. 4- Price: on the basis of both are almost equal and customers satisfy with their cars. 5- Average: on the basis of average Santro give more average comparison to Maruti WagonR. So Santro is better than Maruti WagonR 6- Coverless space: Maruti WagonR is better than Santro in case of Coverless space. Customers said that WagonR cover less space than Santro. We can stand it anywhere because of smallness. We can park it anywhere if we have less space. 7- Free service: Maruti WagonR give six free service whereas Santro give only four free services thats why WagonR is ahead in case of free service. 8- Brand: in case of brand Maruti WagonR has a historical brand due to brand, the customers believe on Maruti Product (WagonR) but Hyundai Santro is newly brand in India and it will take time to make image in the mind of customers so in case of Brand Maruti WagonR is ahead from Hyundai Santro 38

RECOMMENDATION/ SUGGESTION FOR MARUTI WAGONR

1.

Maruti WagonR should pay more attention on advertisement on TV because Maruti WagonR advertising on TV is veryless comparision t0o Hyundai Santro.

2. Maruti WagonR should be concentrate in his Technology to increase average of his car. Maruti WagonR will be sold more to if it increases it average.
3. Maruti WagonR sould be increase its free service after selling than customer will be more safety & he will tell more people to buy it. 4. If the raw material should be good quality than the maintinance of car will be good. So our suggestion will be maruti WagonR should be use best 5. Raw material for their car tha its maintinance will be less. 6. Maruti WagonR should be using more color than other for increasing sells as blue-black, gray-black rainbow color. 7. Maruti WagonR should be increase it compaign in metropolition city that customer will aware about maruti WagonR. 8. It should do more road show from which consumer will be aware, it sell will be increase. 9. To increase sell of Maruti WagonR it should produce sime offers. 10. To maintain Brand it adds some estra feature in maruti WagonR.

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RECOMMENDATION / SUGGESTION FOR HYUNDAI SANTRO a. Santro is new brand in India so to exist in automobile of will take tike so Hyundai Santro should provide good quality in fewer prices as comparision to WagonR. i. Hyundai Santro should use new technology from which it ii. Increases average of its Santro comparision to WagonR. b. It should provide more free service after selling to make i. In automobile industry c. The automobile of santro should be good, as customer want it i. sould be cover less space in house. d. It should be open more service center as comaparision to WagonR. e. Hyundai Santro should be providing after selling service. f. Hyundai Santro should be more attention on advertising. no.1.

g. After selling service customer should be satisfied from Hyundai h. Santro. i. j. Hyundai Santro should be adds some good freature in his santro. To maintenance its brand it should be dome some changes & adds some extra feature.

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LIMITATION
In research project report tittle to analysis to market of middle segement cars (Maruti WagonR and Hyiundai Santro) I have no more difficulties but I found some limitation in customers survey. There are following: a. Time duration at the study has fourth week. b. Contain factors could not be standard in detail. c. Cost constraint it is self financed study. d. Graphical was limited as a result of the limited cost of time

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BIBLIOGRAPHY

In this project report, while finalizing and for analyzing quality problem in details the following Books, Magazines/Journals and Web Sites have been referred. The all material detailed below provides effective help and a guiding layout while designing this text report.

Kotler, Philip and Gary Armstrong (1999), Marketing Management (New Delhi: Prentice Hall of India) Mathur, B. L. (1994), Marketing Management (Jaipur: Arihant Publishing House) Kothari, C. R.(1999), Research Methodology (Delhi: Global Business Press) Websites: www.maruti-WagonR.com www.santro.com www.google.com

Magazines: Auto India (1 Jan to 8 Jan. 2004) Info Auto Mobile (8 march to 16 march 2003) Automobile (2 July to 10 July 2004) Auto India page of HT paper (Thursday 1December 2004) Cowards India (26 December to 4 Jan. 2004) India motor India.

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QUESTIONNAIRE Personal detail of customers Name: ------------------Age: -------------------

Gender: -----------------Occupation: ---------------Income: -----------------

Q-1

Which car does you like most between Maruti WagonR & Hyundai santro? (a) Maruti WagonR [ ] (b) Hyundai Santroxing. [ ]

Q-2

Suppose Santro,why do you like? (a) Suitable price [ ] (c) Good looking [ ] (b) Good maintenance [ ] (d) other. [ ]

Q-3

Suppose WagonR, why do you like? (a) Suitable price [ ] (c) Good looking [ ] (b) Goodmaintenance [ ] (d) other [ ]

Q-4

What is main Quality in your favourite Car? (a) Less maintenance [ ] (b) High average [ ] (d) other. [ ]

(c) Cover less space [ Q-5

What is the maintenance of your Car? (a) High [ ] (c) Less [ ] (b) Very high [ ] (d) average [ ]
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Q-6

Are you satisfy with your company free service? (a) Yes [ ] (b) No [ ]

Q-7

How much free service you get by the company? (a) 5 [ ] (b) 7 [ ] (c) 10 [ ] (d) above [ ]

Q-8

How much average you get from your car? (a) 10 km/l [ ] (b) 15 km/l [ ] (c) 20 km/l [ ] (d) above 20km/l [ ]

Q-9

Which color does you like most in your car? (a) Yellow [ ] (c) White [ ] (b) black [ ] (d) gray [ ]

Q-10 Are you satisfy with your car,s price? (a) Yes [ ] (b) no [ ]

Q-11 How did you get the information about your car? For purchasing purpose? (a) T.V. add [ ] (b) automotive magazine [ ]

(c) Newspaper [ ] (d) Other [ ] Q-12 If (Hyundai santro & Maruti WagonR) price become equal then which car would you, Like to purchase? (a) Maruti WagonR [ ] (b) Hyundai santroxing [ ]

Q-13 Resale value of which car is good? (a) santroxing [ ] (b) Maruti WagonR [ ] Q-14 Which one is historical brand between Maruti WagonR & Hyundai santroxing ?

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(a) Hyundai santro [ ] (b) Maruti WagonR [ ]

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