SUMMER TRANING PROJECT ON

STUDY OF RETAIL PRODUCT OFFERING

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION 2010-2012

Submitted By: ABHINAV BHATI MBA PART III rd

Submitted To: MR.VIDHU MATHUR (HOD, MBA DEPT.)

20010-2012

GLOBAL INSTITUTE OF TECHNOLOGY, JAIPUR ITS-1,IT Park,EPIP Sitapura,Jaipur (Raj)

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r (Raj)

ACKNOWLEDGMENT
I would like to express my gratitude and acknowledge the following people for supporting me in various ways at different points of time and for making my training and project at Kotak Mahindra Bank, Bank more,jaipur successful and memorable. Mr. Ramesh chadda, branch Manager, Kotak Mahindra Branch, Bank more, jaipur, for being a source of inspiration and providing me with valuable inputs especially regarding research products and methodology and data gathering Last but not least I would like to thank all the employees of Kotak Mahindra Bank Bank more, Jaipur who were a constant source of knowledge, motivation and encouragement during the course of this project

Signature

Name

DECLARATION
Myself ABHINAV BHATI hereby declare that I have done my summer training in Kotak Mahindra retail product bank ,Bank more, Jaipur Rajasthan in partial fulfillment of MBA Degree (2010-2012). My research topic is Retail product offer by kotak Mahindra Bank & comparison with other banks. During the summer training I was able to have an insight in the functioning of the company. I had undertaken the project with utmost sincerity and honesty and I will be extremely gratified if my effort is appreciated.

ABHINAV BHATI

CONTENTS
1.) INTRODUCTION ABOUT BANK 5 2.) INTRODUCTION ABOUT COMPANY 7 VISION MISSION GROUP COMPANIES 3.) RETAIL BANKING 10 3.1 SCOPE 3.2FUNCTION 3.3INDIAN PROSPECT 3.3.1SEGMENT FOCUSE 3.3.2PRODUCT FOCUSE 3.3.3TECHNOLOGY 4.) TOPIC: - RETAIL PRODUCT 16 4.1 SAVING ACCOUNT TYPES OF SAVING ACCOUNT 4.2 CURRENT ACCOUNT TYPES OF CURRENT ACCOUNT 4.3FIXED DEPOSIT TYPES OF FIXED DEPOSIT MATURITY PERIOD & INTREST 4.4 LOAN ACCOUNT 4.4.1TYPES OF LOAN 4.4.2HOW CAN APPLY 4.4.3DOCUMENTATION

4.4.5INVESTMENT ACCOUNT MUTUAL FUND INSUEANCE DEMATE SECURITY 5.) DATA COLLECTION 46 6.) RESEARCH METHODOLOGY 47 7.) OBJCTIVE OF STUDY 49 8.) LIMITATIONOF THE STUDY 50 9.) FACT AND FINDING 51 10.) DATA INTERPRETATION 53 11.) SUGGESTION AND RECOMMENDATION 68 12.) CONSULATION 72 13.) BIBLOGRAPHY 73 14.) QUESTIONAIRE 74

INTRODUCTION
A bank is a financial institution that acts as a payment agent for customers, and borrows and lends money. The first modern bank was financial institution that acts as a payment agent for customers, and borrows and lends money. The first modern bank was bank is a founded in Italy at Genoa in 1406, its name was "Banco A su Sab Giorgio (St George Bank) Banks borrow most funds borrowed from households and non-financial businesses, and lend most funds lent to households and non-financial businesses. Banks borrow money by accepting funds deposited by customers, accepting term deposits and by issuing debt securities such as instruments, promissory notes and in some cases even securities All the banks in India were earlier private banks. They were founded in the pre-independence era to cater to the banking needs of the people.
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But after nationalization of banks in 1969 public sector banks came to occupy dominant role in the banking structure. Private sector banking in India received a boost in 1994 when Reserve Bank of India encouraged setting up of private banks as part of its policy of liberalization of the Indian Banking Industry. Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector Banks provide almost all payment services, and a bank account is considered indispensable by most businesses, individuals and governments. Non-banks that provide payment services such as remittance companies are not normally considered an adequate substitute for having a bank account Private Banks have played a major role in the development of Indian banking industry. They have made banking more efficient and customer friendly. In the process they have jolted public sector banks out of complacency and forced them to become more competitive.

Industry Profile
The Indian Banking scenario has changed considerably over the years from traditional banking practices to becoming more modern in terms of technology and processes towards its customers. Banking now has evolved from customers going to banks for their work to now banks going to customers and entertaining their requests. Private bankers often make house calls at the customer's convenience, offer investment and other advice and even send clients flowers on birthdays and anniversaries.

Individuals place all sorts of demands on their bankers and banks have no option but to accede to their wishes. Bankers now assist customers who do not have the time to study the various investment instruments or have access to information from their own sources and research database to take an informed decision. Most private banks these days offer the same basic products to their customers where charges are extremely competitive with their competition. Only difference is some banks offer extra facilities and features at lower costs or sometimes even for free. In this report, the author investigates the basic products offered by three leading private banks in India Kotak Mahindra Bank Limited, ICICI Bank Limited and YES Bank Limited. The author scrutinizes the basic products and their charges offered by these banks to understand how competitive the rates are and from the point of view of a customer to which is most beneficial for them.

Kotak Mahindra Bank Ltd.

Kotak Mahindra is one of Indias leading institutions, offering a complete financial solution that encompasses every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporate.

The group has the net worth of Rs2900 crores around 8800 people in its various businesses and has a distribution network of branches, franchisees, representative offices and satellite offices across 282 cities and towns in India and offices in New York, London, Dubai and Mauritius.

VISION
To make kotak Mahindra bank to dominate the banking sector and build the goodwill and trust in the eyes of their customer by providing world class facility and service to customer.

Understanding the needs of customers and offering them superior products and service which fulfill their expectation and provide satisfaction

Providing an enabling environment to foster growth and learning for our customer. Provide product and service according to their need

Mission:
At Kotak Life Insurance, we aim to help customers take important financial decisions at every stage in life by offering them a wide range of innovative life insurance products, to make them financially independent.

Group Companies
a) Kotak Mahindra Bank

The Kotak Mahindra Groups flagship company, Kotak Mahindra Finance Ltd which was established in 1985, was converted into a bankKotak Mahindra Bank Ltd in March 2003 becoming the first Indian company to convert into a bank. Its banking operations offers a central platform for customer relationships across the groups various businesses. The bank has a presence in the Commercial vehicles, Retail Finance, Corporate banking, Treasury and Housing finance.

b) Kotak Mahindra Capital Company Kotak Mahindra Capital Company Limited (KMCC) is Indias premier Investment Bank and a Primary Dealer (PD) approved by the RBI. KMCCs core business areas include Equity insurances, Mergers and Acquisitions, Structured Finance and Advisory services, Fixed Income Securities and Principal Business. c) Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management Company (KMAMC), a subsidiary of Kotak Mahindra Bank, is the asset manager for Kotak Mahindra Mutual Fund (KMMF). KMMF manages funds in excess of Rs11, 000 crores and offers schemes catering to investors with varying risk-return profiles. It was the first fund house in the country to launch a dedicated gilt scheme investing only in government securities. d) Kotak Mahindra Old Mutual Life Insurance Limited
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Kotak Mahindra Old Mutual Life Insurance is a 74:26 joint venture between Kotak Mahindra Bank Ltd. and Old Mutual plc. Kotak Mahindra Old Mutual Life Insurance is one of the fastest growing insurance companies in India and has shown remarkable growth since its inception in 2001. Old Mutual, a company with 160 years experience in life insurance, is an international financial services group listed on the London Stock Exchange and included in the FTSE 100 list of companies, with assets under management worth $ 400 Billion as on 30th June, 2006. For customers, this joint venture translates into a company that combines international expertise with the understanding of the local market. e) Kotak Mahindra Prime Ltd. Kotak Mahindra Prime Limited (KMPL) is a 100% subsidiary of Kotak Mahindra Group (Kotak Group) formed to finance all passenger vehicles. The company is dedicated to financing and supporting automotive and automotive related manufacturers, dealers and retail customers. The Company offers car financing in the form of loans for the entire range of passenger cars and multi utility vehicles.

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RETAIL BANKING
Retail banking is defined as the part of banks operations providing services at its branches for small account holders. Most of the Indian banks have been retail banks in their business composition. The term Retail Banking encompasses various financial products (different types of deposit accounts, housing-consumer-auto and other types of loan accounts, demat facilities, insurance, mutual funds, Credit and Debit Cards, ATM and other technology-based services, stock-broking, payment of utility bills, reservation of railway tickets, etc.,) catering to diverse customer groups, offering a host of financial services, mostly to individuals. Simply speaking, it takes care of the diverse banking needs of an individual.

Scope
With the economy experiencing respectable growth rates at around 7 8 per cent, it is incumbent on the part of the banks to fall in line to offer best quality services to their customers. Retail Banking deals with the lives of a vast majority of the population in the age bracket between 25 and 60 years with disposable incomes. Regulators and Policy makers shall take on their responsibility of facilitating the banks discharge their responsibilities in an efficient manner. Hence, seeing the future trend in Indian Banking scenario the scope of retail banking for banks in India is very wide.

Function in Retail Banking:

Retail Banking is typical mass-market banking where individual customer use local branch of larger commercial banking. Service

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offered including:- saving and checking account, mortgages, personal loan, debit card and credit card etc. Liability Function:-Are those products that make a bank liable to pay its customers when demanded e g:-CA, SA, FD etc Asset Function:-Are those that make the customer liable to pay the bank whenever demanded e g: - Loans (Auto loans, Personal loans) and Credit Cards. Third Party Products: - All those wherein the bank acts as an intermediary to sell products of the third party to its retail customers e g:-Insurance, Govt. Bonds, Securities, Mutual Funds etc

Direct Banking:
Banking is now no longer confined to the branches were one has to approach the branch in person. Direct Banking function is another new concept under retail banking where the customer is offered banking services without directly walking into the bank. Direct Banking is an attempt to use technology to bring the bank to the people 1. ATM Banking 2. Internet Banking 3. Phone Banking / Mobile Banking Home Banking (offered by selected banks only To Premier Customers).

Prospects of Retail Banking in India:

The conventional scenario of Banks is fast changing. The Banking Institutions have started revisiting their Visions. Should they have thousands of C class Accounts or a few A and B class Accounts? They have come to the conclusion that it is not economical to service the C class
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Accounts. Even in India, banks are raising the bar on deposits (despite the fact that RBI has hiked the Repo rates on loans making them dearer and thereby contracting the credit making ability of the banks). Some Banks have even increased the minimum balance in Savings accounts so that they are out of reach of the small man and Kotak Mahindra Bank is also no exception. Why is this so? This is a natural corollary to the competencies that are being built up at a significant speed in all banks. Examining them one by one will help us know where the banks are heading, in the near future.

A. Segment focus:
Banks are obviously for customer service. But banks are finding that they too need to segment and target High Net worth Individuals (HNIs) and companies if they have to satisfy the needs of their stakeholders. Therefore, Banks are generally moving towards products that are focused on their targeted end customers. And this target is specifically the high-end customer; as they do not find any leverage from the small accounts. But there is a strong trend in terms of consolidation in terms of the business segmentation. The general pattern of the banks is to cater to all segments from agriculturists to high net worth individual to corporate banking to international banking. An analysis of the current scenario indicates that in future, each bank will decide on its core compe13

tency and cater only to selected segments. For example, the Deutsche Bank in India operates only in the corporate banking and it has turned as a market leader in this segment.

B. Product focus: Banks have been offering various asset products (Loans) and liability products (Deposits), taking the customers general needs like fixed amount loans or running Cash Credit / Overdraft accounts or Fixed Deposit or Cumulative Deposit or Recurring Deposit as liability products. Now, the time has come for the Customer to demand a product that is not currently available in the Banker's kitty and the Bank has to literally create customer-specific products. Here comes the Banker in the role of a Financial Engineer.

C. Technology focus:

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As banks face the mutually interdependent forces of competition, regulation, technology, and customer expectations, a picturesque setting for the tremendous upheaval and opportunity emerges. This interdependency, in turn, is built upon mutually dependent technological trends.

Increase processing power Increase in networking Increase in flexibility in defining business standard Increase in modularity of software

Financial Services: Old Economy & New Economy Old Economy Confined market place Competition between banks Limited product line One-size-fits-all products Branch-focused Focus on business growth Revenues through margin New Economy Unlimited market space Competition from brands Extensive product breadth Customization and innovation e-Enabled, multi-channel players Focus on revenue growth as well as costreduction Revenue generated through fees and valueadded services

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Existing products and services are changing way for value-added ones thanks to the one-upmanship game among competing banks, sparked off by soaring consumer-demands.

PRODUCTS OFFERED BY KOTAK MAHINDRA BANK

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SAVING ACCOUNTS People need Savings Avenue that makes the most of their hard earned money. Kotak Mahindra Banks feature packed Kotak classic savings account offers Convenience with returns. Its not just a savings account but also a complete Solution for all the financial needs. Savings accounts are accounts maintained by commercial banks, savings and loan associations, credit unions, and mutual savings banks that pay interest but cannot be used directly as money. These accounts let customers set aside a portion of their liquid assets that could be used to make purchases while earning a monetary return. Banks require every account holder to maintain a minimum balance in their account. If customer does not adhere to the minimum requirement, banks charge a fee. These are known as Account Maintenance Charges. Key benefits 1) Attractive returns 2) Investment services
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3) Convenience banking Types of saving Account offered by KOTAK BANK Ace Saving Account

Pro Saving Accounts

Edge Saving Accounts

Nova Saving Accounts

Corporate Salary Account

1.) Ace Saving Accounts Kotak Mahindra Bank's Ace Savings Account has been designed as a gateway to a world of financial benefits and privileged banking transactions. The account carries benefits ranging from personal investment advisory services to free banking transactions. You will find that this package of services and privileges is unmatched by any other savings account in the market

Features & Benefits

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 Free access at all domestic and international VISA ATMs You no longer have to worry about locating your Bank or Partner Bank ATM - Use the first VISA ATM that you spot, for free cash withdrawal or balance enquiry transactions. So walk into any VISA ATM in India or abroad to withdraw cash or for balance enquiry.

Multiple access channels Access your account anytime through your land line, mobile phone or internet to get information on your account balance or track your transactions. You can even transfer funds through Phone Banking or Net Banking.

2.) Pro Saving Accounts Kotak Mahindra Banks Pro Savings Account is an account packed with powerful features to provide you a superior banking experience at a very comfortable balance requirement. We provide you a relationship manager who will specifically take care of your banking and investment need
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Features & Benefits Unlimited Access your bank account at over 35,000 VISA and Cash net ATMs in India and over 388,000 Merchant Establishments which accepts VISA credit/debit cards in India,

Multiple access channels Access your account through your phone, mobile phone or internet to get information on your account balance or track your transactions. You can even transfer funds through Phone Banking or Net Banking.

Financial payments facilitated through the savings account Use our free Payment Gateway to make online payments for utility bills, credit cards, online trading of shares or even online shopping

Free banking transactions you can issue demand drafts or send cheques for collection on branch locations without any charge to your account.

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3.) Edge Saving Accounts Kotak Mahindra Banks Edge Savings Account is a complete financial package customized to suit your individual banking needs. Our constant Endeavour is to enable regular financial transactions through our online platform so that most of your payments can be made directly through your account or card. Features & Benefits. Multiple Access Channels Access your account through your phone, mobile phone or internet to get information on your account balance or track your transactions. You can even transfer funds through Phone Banking or Net Banking.

Financial payments facilitated through the savings account Use our free Payment Gateway to make online payments for utility bills, credit cards, online trading of shares or even online shopping.

Investment account you can open an investment account, and use the Net Banking facility to purchase/redeem mutual funds online while directly debiting / crediting your Bank Account. Besides this you get a consolidated view of all your mutual fund investments across schemes with updated returns status, latest NAV information and research reports.

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4.) Nova Saving Accounts Kotak Mahindra Banks Nova Savings Account is a complete financial package customized to suit your individual banking needs. Our constant Endeavour is to enable regular financial transactions through our online platform so that most of your payments can be made directly through your account or card.

Features & Benefits Multiple access channels Access your account through your phone, mobile phone or internet to get information on your account balance or track your transactions. You can even transfer funds through Phone Banking or Net Banking.

Financial payments facilitated through the savings account Use our free Kotak Payment Gateway to make online payments for utility bills, credit cards, online trading of shares or even online shopping.

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 Quick and easy funds transfer Quick funds transfer to a third party account with another bank is available across 15 locations through Net Banking. You also get a multi-city cheque book so that money from account is received by the beneficiary in the fastest possible time.

5.) Corporate Salary Account You need a guide who helps you manage your wealth and make the most of your hard earned money. We offer you the Kotak Salary Account, armed with exclusive privileges designed exclusively for you. We have two types of accounts to offer 1) Kotak Edge Salary Account. 2) Kotak Ace Salary Account. Each product is feature packed ranging from Free Access to over 17000 ATMs, Free Demand Drafts, Free at -Par Cheque Facility to Free Trading Account & Free Demat Account. You can choose the one that suits you the most and we would be delighted to meet your requirements. Key Features

Zero Balance account Personalized At Par Cheque book

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Reimbursement Account Investment Account Office Banking* Free Demand Drafts

Features & Benefits - Kotak Edge Salary Account You need a savings avenue that makes the most of your hard-earned money. We offer you the Kotak Edge Salary Account, armed with Kotak Active Money and our entire gamut of Banking Privileges. The feature rich Kotak Edge Salary Account is the ideal way to make your money work harder. Active Money Your Kotak Edge Salary Account combines liquidity of a Savings Account with the attractive returns of a Term Deposit through the unique Kotak Active Money benefit.

Benefit or Advantage Kotak Advantages Experience the 'edge' while banking through a host of advantages offered by your Kotak Edge Savings account. Free At-par Cheques Kotak Mahindra Bank's At-par cheques are treated as 'local clearing' cheques across select locations in the country. The At-par Cheque facility comes to you 'free' of charge. You can now save DD making charges while enjoying the convenience of a cheque!

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 Free Cheque Collection Outstation cheques, drawn on any of our branch locations, would be collected 'free of charge' for you. Only a nominal charge is levied for non-branch locations. Free Demand Drafts Avail Demand Drafts, free of cost, payable at any location in India, up to a pre-specified limit, just by calling our Phone Banking Service.

Bill pay Services this service enables you to make your Utility Bill Payments like electricity, telephone and mobile phone bills.

Net Banking Just log on to www.kotak.com to access our Net Banking facility. Take advantage of the Internet to bank from home, office or anywhere in the world at a time of your convenience.

Features & Benefits - Kotak Ace Salary Account You need a savings avenue that makes the most of your earned money. We offer you the Kotak Ace Salary Account, armed with Kotak Active Money and our entire gamut of Banking Privileges. The feature rich Kotak Ace Salary Account is the ideal way to make your money work. Benefit or Advantage Ace Privileges Your Ace account has been designed with exclusive benefits that give an extra fillip to your banking experience.

Free Demat Account as an Ace Savings customer, you can also open a Demat Account with us free of charge.

Reimbursement Current Account* As Salary account holders employees can also opt for a Reimbursement account which helps you to manage the official reimbursements, petty cash etc.,
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this facility specifically will help you eliminate cash handling related to petty expenses

Family Savings Accounts Your Ace account allows you to now extend the Kotak banking experience to three of your family members. The Family Savings Accounts come to you with a host of benefits like Kotak Active Money, At-par Cheque facility and other attractive features. So now even your dear ones can enjoy banking the 'Kotak way'

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CURRENT ACCOUNT

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KOTAK BANK CURRENT ACCOUNTS

Kotak Mahindra Bank offers unparalleled advantages with its three Current Account offerings. Whether for a small/ mid size business or a large enterprise spread across multiple locations in the country, Kotak Bank has a Current Account that is designed as per customer requirement. With features ranging from free Home Banking, Free DDs, Free Cheque Collection, Free At -Par Cheque facility to Free Trading Account & free Demat Account, People need a well-equipped bank account to keep pace with them in the ever-changing business scenario. Kotak offers the people the Kotak Ace Current account, armed with business benefits and exclusive Ace privileges and an entire gamut of banking conveniences especially designed for the people. The feature rich Kotak Ace Current account is the ideal way to make the money of the people work harder.

TYPE OF CURRENT ACCOUNT 1.) Current Account Edge 2.) Current Account PRO 3.) Current Account ACE

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Key benefits 1) Attractive returns 2) Business advantages 3) Convenience Banking 1) Attractive returns:Kotak 2-Way sweep- Daily balances, above a threshold level, in customers Kotak Ace Current accounts are automatically swept out into Term deposit of 181 days at prevalent rates of interest. These term deposits sweep back into the account of the customers meet fund requirements the moment withdrawals exceed the balance available in the account.

2) Business advantages
a) Free demand drafts- Demand drafts, free of cost can be availed

by the customers at any location in India, up to a pre- specified limit, just by calling the Phone banking service of the bank.
b) Free cheque collection- Outstation cheques, drawn on any of

Kotaks branch locations by an individual or group, would be collected free of charge for the customers. Only a nominal charge is levied for non-branch locations.

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c) Free home banking- For free cash/demand draft delivery, cus-

tomers can dial the phone banking service of the bank and can enjoy time saving banking experience from the comfort of their home or office. This facility can also be availed for free cash/cheque pick up.
d) Free At-par cheques- Kotak Mahindra Banks At-par cheques

are treated as local clearing cheques across selected locations in the country. The At- par cheque facility comes to the people free of charge. Now customers can also save Demand draft making charges while enjoying the convenience of a cheque.
e) Free electronic fund transfer- By using Electronic fund trans-

fer facility funds of the people can be transferred to the third party accounts in other banks, without drawing a demand draft or a cheque. With this facility customers can save on demand draft making/ couriering charges and also transfer funds faster. 3) Convenience banking a) Global debit card- Customers can access their account free of cost at any VISA ATM in India or abroad using their global debit card. Global debit cards can be used at all VISA affiliated merchant establishments worldwide. Free add-on cards to the family members can also be gifted.

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b) Phone banking- Just by dialing on the 24-hour toll free number of the bank, 1800116022(North India) or 1800226022(rest of India) from anywhere all banking requirements of the customers can be instantly answered by Customer Care Officer. c) At home services- This service enables the people to make Utility bill payments like electricity, telephone and mobile bills and also documents pick-up/delivery to the bank, free of cost. This facility is available at selected cities only.
d) Free cheque Pick up- People can avail the added benefit of a

free cheque pick-up service. This service enables the people to have cheques and documents picked up from the doorstep of their on a daily basis, helping the people to devote more time and energy to their business.
e) The Current Accounts are Kotak Edge Current Account, Ko-

tak Pro Current Account and Kotak Ace.

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KOTEK MEHINDRA BANKS FIXED DEPOSIT

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KOTEK MEHINDRA BANKS FIXED DEPOSIT

These are funds which are deposited in a savings account, the terms of which impose a financial penalty if funds are withdrawn before a specified date. Funds once withdrawn after the expiry of the agreed date include an extra amount added due to the agreed interest.
Maturity Periods Less than Rs.15 lacs No Quote 4.00% 5.00% 5.50% 6.50% 7.50% 8.25% 8.75% 8.75% 8.50% Rs.15 Lacs And Above But Below Rs.1 Crore 4.50% 5.00% 5.50% 6.25% 7.25% 7.50% 8.25% 8.75% 8.75% 8.50%

7 - 14 Days 15 - 30 Days 31 - 45 Days 46 - 90 Days 91 - 180 Days 181 Days to 270 Days 271 Days to less than 1 Year 1 Year & above but less than 2 Years 2 Years & above but less than 3 years 3 Years & above but less than 5 years

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5 years and above upto and inclusive of 10 years

8.25%

8.25%

No Charges in case your term deposit is pre-maturely encased, customers will earn interest at the rate prevailing on the date of deposit for the withdrawn amount.

TERM DEPOSIT Give your portfolio stability of returns and safety and liquidity. Invest in Kotak Bank Term Deposit. We offer attractive returns on term deposits and investing in them is really simple and convenient Features & Benefits No penalty on pre-mature encashment in case your term deposit is pre-maturely encased, you will earn interest at the rate prevailing on the date of deposit for the withdrawn amount.

Nomination facility available you can avail this facility for each & every account that you open with us i.e. nominate different persons for different term deposit accounts.

In case you are availing the 2-Way-Sweep feature, nomination, if any, made by you in respect of the savings / current account for which you are availing this feature will be deemed to be the nomination for any sweep TD created pursuant to the Active Money feature availed by you
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 Your deposit will be available to you should you need them in case of an emergency. You can avail upto 85% overdraft against your term by paying 2% above your deposit rate. This facility is available for deposits above Rs.50,000 for a tenure of 181 days or more

Safe Deposit Lockers Kotak Mahindra Bank offers you Safe Deposit Locker facilities which can be utilized to safe keep your important documents, jewellery and other valuables. Easy availability and access you can plan your visit and access your locker on all working days during banking hours. due to this is no chance of loss of the customers valuable document, jewellery and other valuable things.

Special Locker Facility Easy availability and access You can plan your visit and access your locker on all working days during banking hours.

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 Convenient sizes Choose your own locker size, from a range of options - small, medium and large

In case of death of a sole locker-hirer without nomination, but there is a probated will available; access will be given to the Executor / Administrator

Key Features Easy availability and access Hassle-free payment Nomination for Safe deposit Lockers

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LOAN

KOTEK MEHINDRA BANK LOANS

One of the reasons for boom in the Indian economy is that now a days loans are easily available and the rate of interests at which they are available are very reasonable. Banks in a way of speaking are giving loans for and loan against any and every thing. The Government too is encouraging people to take loans for certain purposes. For example, government is encouraging people to take housing loans by giving tax concessions.

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Loans are available on fixed rate of interest and floating rate of interest. In fixed rate loans, the interest rate remains fixed over the life of the loan, irrespective of the interest rates in the open market. The plus point of fixed rate loans is that they remain steady over the years, making at least one aspect of customers monthly cash flow predictable. But the flip side is that the lenders charge a higher rate of interest for fixed-rate loans because if interest rates go up, they lose the opportunity to make more money on the funds they are lending. In floating rate loans, the rate of interest changes according to a set formula as interest rates fluctuate in the open market. The plus point is that lenders charge a lower rate for such loans because customers are taking on some of the interest-rate risk. The downside is that interest rates may rise anytime and customers can end up paying more than fixed rate loans. Kotak Mahindra Bank presents Personal Finance - the single expert source for all your financial needs. Unexpected expenses, education, wedding in the family, home improvement or that long awaited vacation. We are well suited and experienced in understanding your business requirements as we have helped a lot of our clients grow their businesses, across various industries. So, if you want to diversify your business, fund your next project, or take a personal loan, you can now do it without disturbing your investments or taking multiple loans. With personalized solutions and service, we ensure its all you need to make your business dreams come true

Personal Loans
Our Personal Loans help to make a difference in your life. No matter what your financial needs are - unexpected expenses, school fees,
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wedding in the family, home improvement or that long awaited vacation. Whatever the occasion, our range of Personal Loans can help. Key Features Avail loans from Rs.50,000-50 lakh* Quick Approval & hassle-free processing Minimal paperwork Flexible repayment options Repay with easy EMIs Convenience of service at your doorstep

Features and Benefits Avail loans from Rs.50,000 - 50 lakh*: You can avail of a loan from Rs.50,000 - 50 lakh* for any purpose based on your income and repayment capacity and fulfill all your financial needs. Quick approval: With a Kotak Mahindra Bank Personal Loan, you are not far away from making your dreams come true. In as less as 72 hours you can turn your dreams into reality. Minimal paperwork & hassle free processing: Our minimal document requirements leave you tension and hassle free. Additionally, worries are kept at bay, as no security or collateral is required. Flexible repayment options: Our flexible loan tenors range from 12 - 60 months for salaried customers and from 12- 36 months for businessmen / professionals, which don't overburden you with a worry to pay heavy EMIs. Convenience of service at your doorstep: Our Loans are just a phone call away; you can fix an appointment with any of our representatives and they could assist you in all your loan formalities.

Overdraft Facility
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In todays competitive business world, you need to grab opportunities which knock on your door without being constrained by lack of access to funds or having to take the capital from your investments. At Kotak Mahindra Bank, we understand your business needs and are pleased to bring you our special Overdraft Services designed to give you hassle-free ready liquidity to meet all your business demands and emergencies smoothly and effectively. You can choose from two options:K-Value With this facility, you can avail of a completely unsecured overdraft of up to 50 Lakhs! Based on the analysis of your full financials, K-Value is one of the biggest unsecured overdrafts in the market. Credit Access This facility allows you to avail an unsecured overdraft upto 10 Lakhs based on the minimum average quarterly balance (AQB) maintained in your current account with us or any other bank. The minimum AQB required to be eligible for Credit Access is Rs.25,000/-

Key Features

Convenience Hassle-free Documentation Control On Interest Easily Available Funds Exclusivity

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Benefits Kotak Mahindra Bank Overdraft Services offer you benefits like: Convenience: Operate from one primary account - No need to open a separate account.

Hassle-free Documentation: No periodic submission of stock statement or FDR required.

Control On Interest: Pay interest only on the amount that you use.

Easily Available Funds: In case of unforeseen business expenditure, you can keep your investments and FDs untouched, thanks to the easy fund access.

Exclusivity: It offers you competitive features and benefits in the current market scenario.

Documentation All you need to do is provide us with the following documents: KYC documents to establish identity, DOB and address.

Last 6 months current account statement.

Avail the Kotak Mahindra Bank Overdraft Services and explore limitless business possibilities today!

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Who Can Apply To be eligible for the unsecured OD facility, all you need is A Current Account with KMBL or with any other bank which is atleast 6 months old, and is the main operative account. Your business must be running for at least the last 3 years.

Customers having a KMBL - PL are not eligible. Minimum required AQB is Rs. 25,000 for Credit Access. Business Loans Kotak Mahindra Bank presents Business Loans Solutions - the single expert source for all your financial needs. We are well suited and experienced in understanding your business requirements as we have helped a lot of our clients grow their businesses, across various industries. So, if you want to diversify your business, fund your next project, or take a personal loan, you can now do it without disturbing your investments or taking multiple loans. With personalized solutions and service, we ensure its all you need to make your business dreams come true. Features and Benefits

Avail loans from Rs. 1,00,000 75 lakh* Quick Approval & hassle-free processing Minimal paperwork Flexible repayment options Repay with easy EMIs Convenience of service at your doorstep
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Who Can Apply Self Employed Businessmen with an Annual Turnover of Rs. 2 Crores. Manufacturers with an Annual Turnover of Rs. 1 Crore. Service Providers with an Annual Turnover of Rs. 50 Lakhs. Applicant / Borrower has to be in business for last three (3) years continuously, showing a cash profit for the last two (2) years. Documentation I.T.R. - 2 Years, Balance Sheet & Profit and Loss Account. Proof of ownership of Residential Or Commercial Property (including Parental Property) in Select locations. Proof of Identity & Residence

Home Loans
To have one's own home is the dream of every person. There are different types of home loans tailored to suit different customer requirements. These are:
Home Purchase Loans: This is the basic home loan for the

purchase of a new home.

Home Improvement Loans: These loans

are given for implementing repair works and renovations in a home that has already been purchased by you. construction of a new home

Home Construction Loan: This loan is available for the

Home Extension Loan: This is given for expanding or

extending an existing home.

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For e.g.: addition of an extra room etc.

Land Purchase Loans: This loan is available for purchase of

land for both construction and investment purposes.

Bridge Loans: Bridge loans are designed for people who wish to

sell the existing home and purchase another one. The bridge loans help finance the new home, until a buyer is found for the home. Loan against home describes a loan that is given or disbursed against the mortgage of home. The loan against property is given as a certain percentage of market value of the property. Generally, the loan amount that is sanctioned ranges from 40% to 70% of the market value with an upper threshold limit of 2 to 3 lakhs. Loan against home works out to be much cheaper than personal loan. The lower rate because the lending entity has a security in the form of the housing mortgage vis-a-vis a personal loan that is given without any security. Loan against property is available against both residential and commercial property. Many housing finance companies allow individuals to take loan against home if they have taken a housing loan from them.

Auto/Car Loans
With a abundance of different variety of cars and auto loans opportunities available these days, it is now possible for customers to buy their dream car. Loans are available both for the new cars and old cars. There are various auto finance schemes available in the market. Customers can choose from margin money schemes, advance EMI's schemes and deposit payment schemes. The size of the loan will depend upon the cost of the vehicle, the type (standard or premium) and the percentage financing you are offered. In case of a new car , loans are offered up to 90% of cost of the car. Some finance agencies have a limit beyond which they do not offer loans. Most of the financiers have different terms for different models. For example, Maruti 800 has a
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high resale value. In case the buyer defaults, the finance company can get a higher resale value for the car. Therefore, the finance company may give higher percentage of finance. In some cases, there is no necessity for any deposit to get a car loan. Usually, the bank or finance company hypothecates s the car in its name. The endorsement for hypothecation is made in the Registration Certificate (RC) book of the vehicle, which is cancelled after the loan is repaid. Usually the tenure of auto loan varies from 1 to 5 years. However, there are some banks with schemes, which offer loans for 7 years .

Investment Products
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Mutual fund
Kotak Mahindra Bank Limited, one of India's fastest growing banks, with a pedigree of over twenty years in the Indian Financial Markets. We made a humble beginning in the Mutual Fund space with the launch of our first scheme in December, 1998. Today we offer a complete bouquet of products and services suiting the diverse and varying needs and risk-return profiles of our investors. We are committed to offering innovative investment solutions and world-class services and conveniences to facilitate wealth creation for our investors. We offer a unique facility where you can view your portfolio of Mutual Funds online on a daily basis. All transactions done by you will be reflected in this including the dividends received, redemptions etc. You will also receive the statements of holdings periodically along with the

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returns. The Investment account can be opened even with a zero balance.

Key Features

Assitance at every step of the investment process An experienced research team to analyse and research the Mutual Funds available in the market Portfolio assistance

Mutual Fund Transaction You cannot just view your investment account, but also chose to invest through three simple modes - at the click of a button or just pick the phone and call. You can also use a convenient and simple transaction request form for these investments.

Life Insurance

Kotak mahindra Life insurance is one of the fastest growing insurance companies in India. We don't just protect your life, but also make everyday living simple.It provide safty to his or her customer to make his life more convenience and also protect his family and the health of their customer. It is a investment procedure through the company collect money from customer in a monthly, quarterly and half yearly. We are committed to offering innovative investment solutions and world-class services and conveniences to facilitate wealth creation for our investors

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We are committed to offering innovative investment solutions and world-class services and conveniences to facilitate wealth creation for our investors. There are now 29 insurance companies operating in the Indian market 14 private life insurers, nine private non-life insurers and six public sector companies. With many more joint ventures in the offing, the insurance industry in India today stands at a crossroads as competition intensifies and companies prepare survival strategies in a detariffed scenario. There is pressure from both within the country and outside on the Government to increase the foreign direct investment (FDI) limit from the current 26% to 49%, which would help JV partners to bring in funds for expansion

Demat
A Debit Card is a plastic card which provides an alternative payment method to cash when making purchases. its functionality is more similar to writing a cheque as the funds are withdrawn directly from either the cardholder's bank account We offer streamlined, efficient depository services that allow you to hold your shares in convenient, "demat" formats and leverage opportunities in the stock-market when you spot them. Kotak services include
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 Dedicated and trained Customer Care Officer to handle and answer all your queries.

Highly competitive service charges. For the current charges on our demat services. Three in one account Demat, Trading, Bank have all in one account. For details Free Online access to your Demat account

Key Features

Efficient depository services that allow you to hold your shares in convenient, "demat" formats Leverage opportunities in the stock-market when you spot them

SECURITYS
Kotak Securities Ltd is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL), providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settling them. Kotak Securities has 843 outlets servicing over 8.5 lakhs customer accounts and a coverage of 331 cities. Kotaksecurities.com, the online di49

vision of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments Kotak Securities Limited has Rs. 2599 crore of Assets Under Management (AUM) as of 30th June, 2009. The portfolio Management Services provide top class service, catering to the high end of the market. Portfolio Management from Kotak Securities comes as an answer to those who would like to grow exponentially on the crest of the stock market, with the backing of an expert.

The accolades that Kotak Securities has been graced with include:

Finance Asia Award (2009) - Best Brokerage Firm In India 'Best Performing Equity Broker in India - CNBC TV 18' Optimix Financial Advisory Awards, 2008 'Best Brokerage Firm in India' by Asiamoney in 2007 The Leading Equity House in India in Thomson Extel Surveys Awards for the year 2007 Euromoney Award (2006 & 2007) - Best Provider of Portfolio Management : Equities

DATA COLLECTION
Data collection is the important part of any research. Data collection is the integral part of any marketing research. There are several ways of collecting the appropriate and authentic data. The data collection helps the researcher to reduce the cost, money and time. There are two types of method for collecting data from the respondent and customer.
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1.) Primary data: - Primary data are those data which provide accurate result to the researcher. Primary data can be collected by various methods, i.e. by observation, telephonic interviews and through scheduled questioner. In a primary data there are no chance any conflict in result. It take more time in collection of data but the result is authentic. 2.) Secondary data:- secondary data are those which provide correct result but there is a chance of probability in the facts. Secondary data have been already collected by someone else like various journals and publications of the company and that are used for quick compilation of report.

Type of data collection

PRIMARY DATA: Questionnaire Interview Informal discussion SECONDARY DATA: Kotak website Google search Departmental data

RESEARCH METHODLOGY

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Sampling methodology is a technique of a researcher through which they drafted a questioner which come in to mind of the researcher. These questioners help the research people to collect conventional result. SAMPLING UNIT: - Sampling unit is mean which group of people who are target or the respondents who were asked to fill out questionnaires are the sample unit. The number of respondent and the targeted people who give the answer of the question of the research people. SAMPLE SIZE: - Sample size of the research means the total number of people through which the researcher collects the data from the sample unit. My sample size is 100 and these data are search in Jaipur.

Sampling Area: The area of the research was JAIPUR, RAJASTHAN, INDIA.

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RESEARCH DESIGN
1.) EXPLORATRY AND DISCRIPTIVE RESEARCH: - The primary research and secondary data through which the research collects the information that is a exploratory research as well as descriptive in nature.

2.) NON PROBALITY: - In the primary data collection, the data are

correct and fulfill the requirement of the research. There is no chance of any false result. There is only one outcome occur which give favorable result. There is no chance of uncertainty in the research work

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SCOPE OF THE RESEARCH

There is large number of comparative player in the market. They also deal in bank retail product and provide product and service to their customer. These players in the market and capture market share and attract large number of customer. The study deals with KOTAK in focus and the various segments that it caters to. The study then goes on to evaluate and analyses the findings so as to present a clear picture of kotak retail product trends in the banking sector.

OBJECTIVE OF THE RESEARCH

To study the awareness of this system among the employees in order to know how much they know about it, how much are they involved in it, their commitment to the system, their perception about the system and whether they are satisfied with it or not. The objective of the study is to know that the people are aware about the kotak Mahindra retail product and analyze the satisfaction level of their prospective customer. The objective of the research is to retain their customer loyal and attract new customer and identify there need and desire.

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LIMITATION OF THE STUDY 1.) This study is done in small scale and the area of study is also small.
This research is organized in a small town JAIPUR. So the of the mentalty of the people is that to invest their money in government sector bank. They dont want to take any risk.

2.) There are lots of problem arises in the collection of data. The
respondent was not giving time, Becouse they have no time. The primary data collection technique work is not a easy task for any researcher. The data area is small then the research people collect relevent data. But in large scale it is very difficult.

3.) The respondent are not give correct information about the question
which is asked by myself. There is a chance of gathering wrong information. Some of the respondent is giving wrong information. Which misguide the resercher and it affects the whole research.

4.) The primary data collection process takes more time. It is the
difficult method to collect the data and information in the real world.

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FACTS & FINDINGS

1.) Facts and finding is a technique which help the researcher and the organization to understand the nature of the people. In a research, I found that the most of the people are not aware about the kotak Mahindra retail product. 2.) Most of the people are devoted for the government sector bank. They are little bit hesitated for investing their money in the private sector bank. 3.) kotak Mahindra bank is new for that particular area and the large market share is cover by SBI, ICICI and ALLAHABAD Bank. So it is very difficult for the kotak Mahindra to capture the market and attract more and more customer. 4.) Government sector retail outlet in that particular area is very high in frequency. It means that channel of distribution network in that area is covered.

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DATA ANALYSES AND INTERPRETATION

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Data show the nature of customer Student Business man Service man Other 5% 50% 30% 15%

INTERPERTATION:1.) Only 5% student respondent are student.

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2.) 50% of respondent in sample size are business man in that particular population. 3.) 30%of the whole sample size in a given population are service man. They are doing government as well as private job. 4.) And reaming part of 15% of people of the population is involved in other profession.

Data show that number people heard about kotak Mahindra bank Yes No 70% 30%

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COMPERATIVE INTERPATATION:1.) 70% of total respondent are aware and knowing about kotak Mahindra bank. Because these people are either business man or a service man. Because the kotak Mahindra bank the loan up to 10laks in its current account. It gives 5% interest on saving account in three month. 2.) but 30% of people not known about the kotak Mahindra bank that it provide the retail product also.

Data show which bank prefer by the respondent for their depositing and investing their money Kotak ICICI Yes bank Other 15% 30% 5% 50%

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COMPERATIVE ANALYSES OF DATA:1.) Kotak Mahindra bank and Yes bank is new branch for that particular area. Thats why there market is not high but it also covers 20% &10% of market share in Jaipur reason. 2.) ICICI bank is the great competitor of kotak Mahindra bank in private sector. Its channel of distribution high. But the kotak Mahindra bank has also cover its market in share trading. 3.) SBI and all government or Sami-government sector bank are come into the others. Its market share is very high. Because the customer are looking for only government sector bank for safety. There is no chance of liquidation. Data provide a picture of customer Satisfaction level with its retail product.

Yes No

85% 15%

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ANALYSES OF DATA:1.) Customer of kotak Mahindra bank is satisfied with their wide range of product and its different type of services. 85% of customer of kotak Mahindra is gaining the benefit. 2.) There are few customers how face the problem. So these people are not satisfied with their services. Because kotak Mahindra have less number of branches in Jaipur district. DATA SHOW CUSTOMER WHICH PRODUCT 14% 18% 20% 26% 10% 12% PREFER BY THE

Saving account Current account Investment Security Loan Fixed deposit

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INTERPETATION:1.) Due to this figure, only 18% of customer are prefer saving account 2.) Current account holder is 24% in kotak Mahindra bank. These account holder is business man. They have a current account because they need regular flow money for everyday business activity. 3.) kotak Mahindra has a different type of investment product which attract the customer for investing their money for future prospects. These investment products are mutual fund and insurance. So 26% of respondent prefer the investment product for earn more money. 4.) Initially the kotak Mahindra was famous in online security trading. It provides a Demat account for their account holder who to deal in security trading. So 32% of respondent prefer the security account.

Data show the satisfaction level of customer along with the services.

Yes No

87% 13%

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90% 80% 70% 60% 50% 40% 30% 20% 10% 0% yes no

INTERPETATION OF DATA:1.) 87% of customer is satisfied with the services which is provided by the kotak Mahindra bank. 2.) And only 13% of their customer is not satisfied with their services.

Data show the various additional facility wanted by the customer

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Demat Home banking Agricultural banking Safety locker International business

25% 35% 15% 22% 7%

INTERPRETATION:1.) In the present time, peoples are busy. They have no time for depositing their money and go to the bank for collecting money. So 35% of respondent prefer the home banking for performing their banking activity from the house. 2.) 25% and 22% of the respondent want demat and safety locker for keeping their valuable document and jewelry. And also involve in the share trading. 3.) 15% of people prefer the agricultural banking. Therefore the whole India and other local reason is based on agricultural banking.

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Data show the various type of retail facility prefer by the customer.

Debit card Credit card International card All of these

33% 28% 7% 32%

INTERPRETATION:1.) 33% of people prefer the debit care. It help the customer to withdraw the cash money as per the requirement. There is no need to carry cash in tour and journey 2.) 28% of the respondent required credit card. It is a form cash withdraw
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from the bank for shopping and other purchase.

QUESTIONRE NAME DATE 1.) WHAT IS YOUR PROFISSION?

Student Service man Business man other

2.) ARE YOU KNOWN ABOUT KOTAK MAHINDRA BANK? Yes No

3.) WHICH BANK YOU WILL PREFER? KOTAK YES ICICI SBI OR OTHER

4.) ARE YOU SATISFIED WITH KOTAK MAHINDRA BANKS RETAIL PRODUCT. Yes No
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5.) WHICH PRODUCT PREFER BY YOU FOR YOUR

MONEY? Saving account

current account

Investment account Security Loan Fixed deposit

6.) ARE YOU SATISDIFIED WITH THE SERVICE? Yes No

7.) WHICH TYPE OF ADDITIONAL FACILITY YOU

LIKE? Demat Home banking

Agricultural Banking Safety Locker International banking

8.) WHICH TYPE OF RETAIL FACILITY YOU PREFER? Debit Card International Card credit Card All of these

9.) WHAT IS YOUR MONTHLY INCOME? Rs 0-5000 Rs 15000-30000 Rs 5000-15000 Rs 30000-Above

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COMPARISION WITH OTHERS OFFFERS

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Analysis of Comparison for Savings Account

All 3 banks provide different savings account which cater to different requests of customers based on their requirements. Kotak Bank offers the widest range of savings accounts for its new customers. They offer 6 categories of savings account and charge a fee for none maintenance of minimum balance accordingly depending on the status of the account. NOVA Account is Kotak Banks account which is offered for those in Semi-urban and rural areas. ICICI Bank which has the widest range in network as compared to Kotak Bank and Yes Bank, has broadly 3 categories depending on the location of the branch and its customers. YES Bank, which has only branches in metropolitan cities, has two Categories of accounts to offer to its customers. kotak Mahindra bank offer corporate saving account to their customer
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and attract new customer. Kotak bank provide special offer in corporate salary by providing 5% interest in three month.

Analysis of Comparison for Current Accounts

Kotak currently offers 3 types of current accounts to meet customers business needs and offers added facilities and benefits based on the account. ICICI bank also broadly offers 3 types of current account, but each of their categories is segregated into specific current accounts. YES bank has 4 categories for CA depending on the volume of business customer wishes to conduct. ICICI M2O (made to order account) is an extremely flexible account for business men who need have specific requests they wish to carry out. In a NOVA account kotak bank provides special offer to their customer. This scheme offer that if the customer maintain Rs 25000 in three month then the bank provide loan up to Rs 10lakh.

TRADE RCA. ICICI Bank's Trade Roaming Current Account is a unique

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amalgamation of domestic banking features of the Roaming Current Account and Global Trade Services. It offers a composite banking solution to exporters and importers. An important part of this is the "zero balance" account that enables customers to utilize their financial resources more effectively.

Kotak 2-Way sweep- Daily balances, above a threshold level, in customer Kotak Ace Current accounts are automatically swept out into Term deposit of 181 days at prevalent rates of interest. These term deposits sweep back into account. the account of the customers meet fund requirements the moment withdrawals exceed the balance available in the

Analysis of Comparison for Fixed Deposit.

All banks offer fixed deposits. As the duration of amount increases along with the amount, the Interest% rate also increases. All 3 banks offer extremely competitive prices. ICICI interest rate for FD is the highest beyond 5 yrs. They provide better facility to their customer and attract the attention of the customer. It create a positive image and goodwill. YES Bank offers the highest interest rate from the 1st yr and 2nd yr
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Only. ICICI bank is the only bank which charges a free for premature Withdrawal of the Fixed Deposit

Analysis of Comparison for loan account

Avail loans from Rs.50,000 - 50 lakh*: You can avail of a loan from Rs.50,000 - 50 lakh* for any purpose based on your income and repayment capacity and fulfill all your financial needs.

Credit Access This facility allows you to avail an unsecured overdraft upto 10 Lakhs based on the minimum average quarterly
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balance (AQB) maintained in your current account with us or any other bank. The minimum AQB required to be eligible for Credit Access is Rs.25,000/-

Loans are only offered once bank is satisfied with the income statements the customer is carrying and if customer is credit worthy. Yes Bank does offer either Home/Car/Personal loans as a practice to their customers. They only offer Business Loans to corporate at 18-20% Interest rate for duration of 36 months.

Analysis of Comparison for investment

We also bring to you the best value for money through competitively priced brokerage charges for online share trading services from www.icicidirect.co. With a 3-in-1 account consisting of a
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trading account, ICICI Bank savings account and demat account, you can stay connected to the market at all times. we offer a unique facility where you can view your portfolio of Mutual Funds online on a daily basis. All transactions done by you will be reflected in this including the dividends received, redemptions etc. You will also receive the statements of holdings periodically along with the returns. A Debit Card is a plastic card which provides an alternative payment method to cash when making purchases. Three in one account Demat, Trading, Bank have all in one account. For details Free Online access to your Demat account. Efficient depository services that allow you to hold your shares in convenient, "demat" formats

Analysis of Comparison of Debit Card

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Debit Cards is slowly becoming a standard request by all customers. It is considered more convenient alternative to carrying cash. Kotak Bank offers a free card to all its new customers and replacement free of charge after expiry or damage but only charges incase customer card is lost. ICICI Bank charges Rs 99 every year to its customer for the use of their debit card. YES Bank only charges to its Silver account holders but issues free debit cards to their Gold customer

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RECOMMENDATIONS
1.) As per the people think that the bank product is the special instrument which provide facility in less cost with high standard. Which help the customer to generate money and secure future and life also.
2.) Company should come with more branches in Jaipur, Which

reduce the time and energy of the customer. Because the people has no extra time.
3.) Every business has depended up on the number of effective

sales force. So the kotak Mahindra will also increase their number of sales force that perform their work more effectively for achieving the objective of the organization and fulfill need and demand of the market.
4.)

Kotak Mahindra is better service provider bank. It should cover the market share and easily penetrate into the market. It helps the company to secure its market position and create a greater attention of the customer towards the product. company should try to expand & build up its infrastructure because there is a large potential for insurance in India. Because the entrance of private players will increase the competition and it would be a tough task to secure a good position in market.

5.) The

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Internet Banking
Indian banks are trying to make your life easier for their customers. Not just by bill payment, customers can make investments, shop or buy tickets and plan a holidays. To get started, all a customer needs is a computer with a modem or other dial-up device, a checking account with a bank that offers online service and the patience to complete about a one-page application--which can usually be done online. Most banks offer the following services Bill payment service Each bank has tie-ups with various utility companies, service providers and insurance companies, across the country. Customers can facilitate payment of electricity and telephone bills, mobile phone, credit card and insurance premium bills. Customers can also set up standing instructions online to pay your recurring bills, automatically. One-time standing instruction will ensure that customers don't miss out on a single bill payments due to lack of time. Most interestingly, the bank does not charge customers for online bill payment. Fund transfer Customers can transfer any amount from one account to another of the same or any another bank. Customers can send money anywhere in India. All the customers need to do is login to their account, mention the payees's account number, his bank and the branch. The transfer will take place in a day or so, whereas in a traditional method, it takes about three working days. Credit card customers Credit card users have a huge benefit with this service. With Internet banking, customers can not only pay their credit card bills online but also get a loan on their cards. They can also apply for an additional card, request a credit line increase in case of loss credit card, customers can report lost card online. Opening a fixed deposit account Customers can now open an FD online through funds transfer.
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Investments/Demat Now investors with interlinked demat account and bank account can easily trade in the stock market and the amount will be automatically debited from their respective bank accounts and the shares will be credited in their demat account. Some banks even give you the facility to purchase mutual funds directly from the online banking system. Shopping Leading banks have tie ups with various shopping websites. With a range of all kind of products, cusomters can shop online and the payment is also made conveniently through their account. Customers can also buy railway and air tickets through Internet banking. Stop Payment Stop payment done through Internet banking will not cost any extra fees but when done through the branch, the bank may charge Rs. 50 per cheque plus the service tax. Outstation Cheques If the fund transfer has to be made outstation, where the bank does not have a branch, the bank would demand outstation charges. With the help of online banking, it will be absolutely free of cost. Balance Enquiry In a traditional method, customers get quarterly statements from the bank and if a request for a statement at particular time is required time, it may turn out to be an expensive affair. The branch may charge Rs 100 along with service tax, Moreover, the bank branch would take three days to deliver it. Through Internet banking, customers can check their transactions at any time of the day, and as many times as they want to.

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Internet banking versus traditional method

In spite of so many facilities that Internet banking offers us, we still seem to trust our traditional method of banking and is reluctant to use online banking. But above are few cases where Internet banking will turn out to be a better option in terms of saving money. Customers should never share personal information like PIN numbers, passwords etc with anyone, including employees of the bank. It is important that documents that contain confidential information are safeguarded. PIN or password mailers should not be stored, the PIN and/or passwords should be changed immediately and memorised before destroying the mailers. KOTAK BANK Internet Banking for all account holders is FREE of Charge ICICI Internet Banking for all ICICI account holders is FREE of Charge. YES BANK - Internet Banking for all account holders is FREE of Charge

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CONCLUSION
In the banking industry each and every day is a learning experience. What we learn in one day is not enough to carry on for the next day. In todays days and age, Private banks go out of their way to please customers and ensure customers experience a new way of banking. Basic products are offered to customers with added benefits and facilities. Customers are looking for ways to save money and pay less for various services that are charged by the bank. The author after the completion of this project observed that ICICI bank, being one of the oldest private banks in India have a much wider base of networking in the country as compared to Kotak Mahindra Bank and YES Bank. Kotak Bank and YES Bank both were intimated during the same time and thus have kept their fees and charges at extremely competitive rates as compared to ICICI. Both the banks are still in the process to match ICICI in terms of network scale and size of operation.

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BIBLIOGRAPHY MAGAZINE & NEWSPAPER Business outlook Business today 4s magazine Economics time

WEBSITES REFFERED

WWW.CIFAINSURANCE.COM WWW.MONEYOUTLOOK.COM WWW.INSURANCE.IND.COM WWW.KOTAKLIFEINSURANCE.COM

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