Preethy Padmanabhan

San Francisco bay area, CA http://www.linkedin.com/in/preepadu EXPERIENCE SUMMARY Business Background Strong leader with Product Management, Marketing background, 13+ years high technology experience Founder, Director Technology Industry Group Leaders in Directing Product Management, Marketing Self-starter with passion to create, define and deliver products, services from concept through execution Expertise in market research, competitive analysis, prioritizing requirements, building roadmap, messaging Led business development, Go-to-Market strategy working with sales, marketing, product, services teams Experience in developing business case, marketing products and services to Enterprise, consumer, SMB market Graduated from UCLA Anderson Executive MBA program (2011) as honor society member (top 15%) In-depth technical background in TelePresence, Video, Unified Communications, Networking and Security Managed 50 person cross-functional teams for timely delivery of solutions worth $2B for Ciscos Voice TG Entrepreneurial leader with a can-do attitude, focused on delivering results and benefits to customers, partners Excellent communication & presentation skills to small and large (500+) audiences, customers, executives 2005 present 2010 - present Phone: +1 408 2031908 Email: preepadu@yahoo.com

Technical, Management Background

PROFESSIONAL EXPERIENCE CISCO SYSTEMS, SAN JOSE, CA Sr. Product Manager - TelePresence Services

Plan, develop, partner and launch services for Smart + Connected city in S. Korea worth $150M+ opportunity Lead market research, develop business plan, use cases, requirements, pricing, go-to-market offer, positioning Present, engage and influence stakeholders across functions and levels for Concept, Execute commit, release Collaborate cross functionally with Marketing, Finance, Engineering, Sales, Corporate Marketing, and Partners Deliver sales tools, collateral; Partner with sales teams to build pipeline and accelerate adoption of services Build Video Exchange business case for $100M+ opportunity in 5 years targeting Telecom SP partners 2008 - 2010

Product Marketing TelePresence Suites

Led marketing campaign, events with external partners for TelePresence attracting 200+ prospects, influencers Created compelling joint offer with partner, negotiated, closed first bulk customer deal for TelePresence Suites Presented TelePresence to general, non-technical audiences such as VCs, Entrepreneurs, SMB owners Increased customer leads for Cisco, partner by 100% in 6 months through events, email, social marketing Solutions Manager Security, Unified Communications 2006 - 2010 Managed 50 person cross-functional teams for complex projects across Services, Marketing and product teams (Voice, Routing, Security BU) and delivered Enterprise Voice over IP, security solutions worth $2B Supervised planning, prioritization, program execution, and timely release to customers Negotiated with senior executives to resolve critical cross-BU conflicts and mitigated FCS (release) delays Led competitive analysis for Cisco Enterprise Collaboration Platform against Microsoft SharePoint 2005 - 2006 Conceptualized and implemented security in Voice over IP solutions, and generated sales revenue of $70M Resolved showstopper issues while supporting large enterprise customers like Oracle and British Telecom.

Sr. Software Engineer Security, Unified Communications

SOFTSOL RESOURCES, FREMONT, CA 2001 - 2004 Software Engineer - Security, Streaming Media Executed test plans for security products worth $600M to protect SMB, large businesses from internet attacks. Tested Cisco TV (IPTV) Live and Streaming Video on Demand solution worth $25M to ensure solution provided real-time communication infrastructure for large enterprises. Deployed Cisco wide Video on Demand solution which resulted in $149M annual reduction in travel expenses.

Preethy Padmanabhan
CISCO SYSTEMS, BANGALORE, INDIA Software Engineer - Voice Built first POC lab in India for end-to-end testing and delivery of quality voice products and reduced staffing costs by one-third. 1999 - 2000 2000

HUGHES SOFTWARE SYSTEMS, BANGALORE, INDIA Intern to Software Engineer - Voice

Implemented a SIP based Internet phone (EZ-Phone), SIP stack to introduce Voice over IP in the market. Presented EZ-Phone to general audiences in National conferences such as India Internet World Received Best Performer Award from Hughes Software Systems, highest annual honor for an employee.

EDUCATION UCLA Anderson School of Management, Los Angeles, CA 2011 Master of Business Administration (Executive MBA) Specialization in Entrepreneurship; Graduated as UCLA Honor society member (Awarded to top 15% of class) Marketing experience across traditional, online, digital, social media marketing, marketing analytics, modeling 1999 Master of Science, Information Systems Bachelor of Engineering, Chemical Won the Hughes Best Student Award for the year 1997

Birla Institute of Technology and Science, Rajasthan, India

CERTIFICATION Pragmatic Marketing, San Jose Extension Certification in Market Driven Product Management 2007 Masters certification in Project Management George Washington University, San Jose Extension LEADERSHIP ACTIVITIES Startup Advisor 2010 - present Advisor for Marketing, Business development strategy for 2 startups in Alpha/Beta stage Supervise market analysis, pricing, business model, development of new customers and strategic partners Founder, GloSmart 2010 - 2011 Create after school and online programs teaching languages, countries, cultures to children Led viral marketing (Facebook, email, events) campaigns for GloSmart to build brand from scratch 2008 - 2010 Developed professional development and business outreach programs to communicate and strengthen Cisco brand internally among employees and externally to customers Presented in panel discussions with Cisco VPs and SVPs on topics such as Signature Strength, Career Development and Cisco Green Initiatives (TelePresence) 2003 - 2009 Built and established brand for non-profit chapter My Helping Hands bay area from scratch Led marketing, business development and raised total sponsorships of $450K in 6 years Travel to Europe, Asia and Americas Lead events for various non-profits including My Helping Hands. 2010

Vice President to Member, Advisory Board Cisco iCON employee network

Non-Profit Board Member My Helping Hands Bay Area

INTERESTS