TABLE OF CONTENT DESCRIPTION

Table of content

PAGE
1

Acknowledgement

Company background

Location of business

Introduction

Companys strategy management

Company strategy plan

7- 10

Conclusion

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References

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ACKNOWLEDGEMENT

Praise to Allah S.W.T. the Lord of the universe, for his wisdom, strength and blessing to complete this proposal paper successfully. Without His permission, we may be incapable to complete this task, which is to fulfill requirement of the subject Strategic Management (MGT 657). First and foremost, we would like to express our profound gratitude and special thank to our lecturer PM Dr.Hj.Azman bin Che Omar who have given us his advice, guidance, comment and support which is very useful in preparing this report. Our special thanks also go to our groups members with their cooperation and support towards the completion our report. We also would like to express our hearties appreciation to our family for their moral support and encouragement. Finally, we sincerely would like to extend our thank you to all people either direct or indirect for their kindness in helping us in order to complete our proposal. Thank you and May Allah Bless all of you.

COMPANY BACKGROUND

COMPANY NAME

: ELIXIR SYNERGY VENTURE SDN. BHD

BUSINESS ADDRESS

: ELIXIR SYNERGY VENTURE SDN. BHD (HQ) 2527-A, JALAN KEBUN SULTAN 15300 KOTA BHARU KELANTAN

NO. REGISTRATION

: 941638 - A

COMPANY ACTIVITIES

: HEALTH PRODUCT SUPPLIER : 21ST APRIL 2011

START DATE BUSINESS

NUMBER OF EMPLOYEES

: 8 PEOPLE

LOCATION OF BUSINESS
ELIXIR SYNERGY VENTURE SDN. BHD located at 2527-A, Jalan Kebun Sultan, 15300 Kota Bharu, Kelantan. The location are very strategic area for general commercial business. This is because it is located on the outskirts of Kota Bharu town and industrial area that are rapidly developing. So that it make easier to the customer to get this supplier.. Other facilities are also available around the area of business. The main routes and parking facilities are close to the business. It is important to attract customers to facilitate transactions.

INTRODUCTION
Elixir Group of Companies ("Elixir Group") is one-of-a-kind. It comprises companies designed to create value from the word go. Value to shareholders, employees, customers and community around it. Profit, while important, is not the sole determinant of success in our case. Elixir Group is like a store, a store of services and products, where you can come in and pick your services and products of choice to improve your wealth and health hence our website domain name, "theelixirstore". The Group is entrepreneur oriented; all its activities could be related back to the promotion of entrepreneurship: training, coaching, consultancy and opportunity. Elixir is a 100% Bumiputera company. Its Board of Director comprises professionals and it is managed by highly motivated and dedicated team of employees. "Experience Al-'Iksr today" Motto of The Company At present, the business of ELIXIR SYNERGY VENTURE SDN. BHD revolves around a set of products from the middle east. Not just any product, but product that has proven to improve both the health and wealth. And in order to help the consumers identify the companys products, they created a brand-the Al-'Iksr. The brand above is the registered trademark of Elixir. "Al-'iksr" is the arabic word from which the word Elixir was derived. it literally means "the powder for healing wounds", an apt metaphor to describe the spirit of our company which 'heals' both body and purse. The ELIXIR SYNERGY VENTURE SDN. BHD deals primarily with the sale of specialty foods and items from the greater Middle East, like Saudi Arabia, Dubai, Iran, Kuwait and Turkey. It's flagship store is located in Kota Bharu, Kelantan, Malaysia - chosen primarily because of the association between the State of Kelantan with the holy city of Mecca where the former is regarded as the veranda of Mecca, in clear reference to the religious and cultural leanings of the citizens of Kelantan.

COMPANYS STRATEGY MANAGEMENT

The company objective and strategy is to increase and become the competitive sellers and distributers in Kelantan especially in Kota Bharu. Because the product is based on food and health product the company was focus to attract the customers from every each level and races. The company is committed and believes that the customers can accept the product and the brands of company. ELIXIR SYNERGY VENTURE SDN. BHD established with the aim to earn profits from the sale of the healthy product. To achieve this goal they have plans many strategic such as: Promoting awareness work together (Teamwork) among workers. Perform specialized duties in order to improve service efficiency. Adopting a low price and affordable products while maintaining product quality. Have a systematically steps to meet the needs of customers. Promote the integration of workers and managers to ensure a high spirit of the work

COMPANYS STRATEGY PLAN

The company is focusing on marketing plan such as: Product The company sells food and healthy product which comes in many varieties. The product is halal and also can be accepted by non-Muslim. The product is such as cordials, vinegar, dates, honey, olive product and many mores. The product is also can be used in daily routine as additional food for health supplements. The company believes that the customer is attracted to the product and are willing to buy because of the benefit given and increasing in among Malaysian towards health will become the major factors.

Price The company product gives affordable price and all levels of customers are afforded to buy. At the same time they are promising the product is in high quality and values to every expenses that customers has spent. Company believes to this strategy because the increasing of income among Malaysian will increase towards the expenses in health and food product. Here is the price for some product that offered by this company : ITEMS Al-'Iksr Ajwa Dates (250g) Al-'Iksr Safawi Dates (250g) Al-'Iksr Mabroom (500g) Al-'Iksr Khudri Dates (500g ) Al-'Iksr Mariami Dates (500g) Tunisia Nabil (500g) Sadat (500g) Sahara Dates Vinegar Golchkan Dates Vinegar Mana Dates Vinegar (1 Btl) (1 Btl ) PRICE (RM) 33.50 12.50 25.00 15.00 16.50 11.50 9.50 14.90 22.90 25.00 16.10

(1 Btl)

Sahara Date Concentrate 1 Btl

Place The company now is situated at the center of Kota Bharu which is easier to customers to get our product. The choosing of location for our store is consider to be strategic and attracted among the public.

Promotion The tools that company use is by using the facebook and blog as the medium to promote from internet excess. They also provided the catalogue to the target customers. They also do consignment in introducing and promoting their product among the customers and retailers.

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CONCLUSION
Now a days, there are not an easy thing to create a company and compete with the other which already had place in the market. Because of that point, this company always try to generate idea by creating lots of strategy that can help them to be known by their customer such as by joining the expo and festival. Besides that, they also have do the media advertisement in the radio and internet. For their future, this company have plan to open their branches in all around Malaysia, with their target in Kuching, Kuala Terengganu, Kulim and Kuala Lumpur.

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REFERENCES

http://www.theelixirstore.com/

Mr.Zaim (manager) ELIXIR SYNERGY VENTURE SDN. BHD 2527-A, JALAN KEBUN SULTAN 15300 KOTA BHARU KELANTAN

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