Modern Food Processing

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Modern Food Processing

December 2011
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EDITORIAL
Food for thought
ow real is the notion that all (almost) the sunset sectors of the West are now the sunrise sectors in the East (read India)? Well, be it food processing, automotive, or nuclear energy, there are plenty of examples to drive home this point.
Lets take a deep dive into the burgeoning food and beverage sector in the country today. With a steadily surging economy, natural demographic dividend, and a significant shift in the lifestyle (especially in urban India), the consistent double-digit growth of this sector in recent years seems so simple, just like a cake walk. However, it is important to note here that one should not take the favourable tailwind and friendly flow of the present moment for granted; but rather be proactive enough to face the headwind successfully when that moment arrives. A contrarian viewpoint could be why to bother about the outside world when both our hands are so full. Although there may be merit in this perspective, the real question is about the sustainability of this strategy. Moreover, in an increasingly globalised market, it is just a matter of time when one would wake up to a rude shock for any or a combination of several megatrends impacting the macroeconomy worldwide. So, what are the dos and donts for the food and beverage sector? Considering the limitation of this space, some of the key learning points from the recent past are summarised as follows. The first one would be to ensure product versatility in terms of the consumption pattern of the target audience. The next could be to expand into new application avenues while leveraging the intrinsic strengths of the present offering. The third point is important given the rising demand for healthy products. The brand is expected not only to offer tangible health benefits but also the communication built around it needs to make this amply clear to the consumer. Last but not the least is the imperative to engage the consumer adequately with due cognisance of the products positioning amid the competition. All said and done, there has to be product-specific strategies amid ever-changing market trends and constant flood of brands. The key differentiators would be effective brand innovation, comprehensive communication and persistent consumer engagement to win the game.
Editorial Advisory Board

Dr A S Abhiraman
Former Executive Director - Research, Hindustan Lever Ltd
Prof M Y Kamat
Former Head, Food Engg & Technology Dept, UICT, Mumbai
Manas R Bastia manas@infomedia18.in
December 2011 | Modern Food Processing
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NEWS, VIEWS & ANALYSIS
ECOFRIENDLY CAMPAIGN INVESTMENT
Coca-Cola to invest $ 2 billion in India over five years

The Coca-Cola Company recently announced that it would invest $ 2 billion along with its franchisee bottlers in India over five years. That, it said, would catapult the country to the sixth-largest position in the global market in terms of volumes. Currently, India is the ninth-largest market for the company in terms of volumes across the globe. Coca-Cola plans to invest $ 30 billion across the world in the next five years. India will account for 6.6 per cent of that. Talking about the substantial investment plan for India, Ahmet C Bozer, President - Eurasia and Africa, CocaCola Company, said, We are making one of the most substantial investments in India, because we feel the market has now reached that level and scale. If more money needs to be invested, as we have done earlier in India, we will do that, too. The fresh investment will be used to meet some ambitious targets for the company. It expects to double the number of outlets as well as double its volumes in the country. Atul Singh, President and CEO, Coca-Cola India and Southwest Asia, said the money would be invested in various key areas. We will use it to expand our bottling plants, set up more plants, build cold-storage assets, expand our rural and urban distribution and our trucking strength, he added.
Canvironment Week 2011 helps promote sustainability

Canvironment Week 2011, the second in the series of the global event promoting sustainable and environment-friendly cans, took place recently in New Delhi. Atit Bhatia, Senior Vice President, Hindustan Tin Works, and President, Canvironment Week, said, Promoting sustainability and environment-friendly performance of metal packaging is becoming increasingly important to the can-making industry. Through our campaign, we are aiming to achieve this goal while simultaneously helping some of Indias rag pickers to live a better life, besides raising awareness on the importance of recycling. The campaign brings together 11 countries to promote sustainability of metal cans.
MECHANISATION
GCMMF to bring automation to its new cafes

Gujarat Cooperative Milk Marketing Federation (GCMMF) has sourced mechanised dosa machines from a vendor in Mysore for its newly launched segment of Quick Service Restaurants (QSRs) in the country. Dosa-making machine R S Sodhi, Managing Director, at Amul Caf GCMMF, said, This machine has been sourced from a South India-based supplier. The machine is useful when a large number of dosas (200 to 400 per hour) are to be served. Adding a touch of automation and food safety, Amul cafes are already making waves. The caf menu comprises sandwiches, pizzas, pav bhaji, besides dosa. Amul parlours have already touched the 6,000 outlet mark in India. Amul cafes have been opened in Ahmedabad and Bengaluru. Tasting success with our initial launches, we can say that the response has been encouraging, and we look forward to create 10 such cafes by the end of this financial year, added Sodhi. The dairy major is considering pan-India expansion starting with Maharashtra, Karnataka and Tamil Nadu. The outlets are operated out of a franchisee model. The investment per outlet is in the range of ` 20-25 lakh, and the cafes are reporting a turnover of ` 1 lakh per day per outlet. GCMMF is using cross-branding strategy across the cafes by promoting the menu, for example, Amul butter pav bhaji.
Mahua Roy
Godrej Tyson to invest ` 40 crore for expansion

Godrej Tyson, a subsidiary of Godrej Agrovet, plans to invest ` 40 crore to upgrade its processing units in Karnataka and Maharashtra. We are looking towards to increase production capacity, and L-R: Celebrity Chef Vicky Ratnani cold chain development, with Sushil Sawant said S Yadav, Managing Director, Godrej Agrovet. The current capacity includes about 50,000 birds per day and 25,000 birds at each plant, he said. Expanding its product offerings, the company recently launched Yummiez Punjabi Chicken Tikka under its fast-growing brand Real Good Yummiez. Sushil Sawant, Associate Vice President India Operations, Godrej Tyson Foods Ltd, said, With the fast-paced lives today, people look forward to spending quality time together. Through the launch of Real Good Yummiez Punjabi Chicken Tikka, we aim to get people close to each other by making celebrations convenient with fun and excitement. Real Good Yummiez is a perfect party-maker with its fun and innovative range of ready-to-cook vegetarian and non-vegetarian any-time snacks. The other additions from the Yummiez brand include Dilli Aaloo Chaat and Lucknowi Seekh Kabab, which are available at all modern retail chains. Yadav also stressed on the changing perception of consumers towards frozen foods, as the emerging middle-class population seeks more convenient options. He said, Today, the frozen food segment is worth ` 1,000 crore and has a CAGR of about 20 per cent. Our own brand of frozen food Yummiez is growing at 60 per cent.
Mahua Roy
CAPACIT Y EXPANSION
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Modern Food Processing | December 2011
SUSTAINABLE INITIATIVE
QUALIT Y STANDARD
McDonalds paving the path to sustainability

McDonalds Corporation has taken a step forward in the direction of sustainability by joining the Roundtable on Sustainable Palm Oil (RSPO). This membership represents significant progress in the companys commitment to source palm oil only from RSPO member companies by the end of this year, and to use only RSPO-certified palm oil in restaurants and pre-cooked chicken & potato products by 2015. McDonalds uses palm oil primarily within Asia-Pacific, Middle East and Africa, and Latin America as a restaurant frying oil and as a par-fry for pre-cooking of products such as French fries, chicken patties and Chicken McNuggets. Its membership in the RSPO is an extension of its Sustainable Land Management Commitment (SLMC) announced earlier this year. The McDonalds SLMC requires that, over time, its suppliers
NEW UNIT
will only use agricultural raw materials for the companys food and packaging that originate from sustainably-managed lands, thus ensuring that the food served in its restaurants around the world is sourced from certified sustainable sources. McDonalds has also taken steps for sustainability in India. The company has undertaken various initiatives over the years that have been beneficial for the environment as well as for the industry at large. It has installed multi-utility heat pump with contacting device, which is used to generate hot water for sanitation and potable chilled water for soft drinks. This has helped in saving energy to a large extent. Further, technologies such as superheat recovery from HVAC are also being employed at its restaurants, said company officials.
Avani Jain
New ISO standard on traceability of fish products will help improve food safety
The use of a new ISO standard, 12875:2011, on the traceability of finfish products will help improve food safety by supplying stakeholders throughout the supply chain with accurate information about the origin and nature of these products. During the past decade, several food crises have seriously affected many countries. Following the outbreak, the concept of traceability of food products has become a matter of special interest to policy makers and scientists. ISO 12875:2011 specifies the information to be recorded in marine-captured finfish supply chains in order to establish traceability.
BAKERY INNOVATION
IDEX Corp opens new facility near Vadodara

IDEX Corp has opened the IDEX Fluid & Metering Pvt Ltd facility in Savli near Vadodara in Gujarat. Through this, the company primarily aims at focussing on the sales in India and as well as exports. During the L-R: Andrew K Silvernail, Kevin G inaugural function, Andrew Hostetler and Senton Challgren, GM, K Silvernail, CEO, IDEX, Viking Pump Inc inaugurating the plant said, Through this facility, we look forward to serve our customers not only in India but all over the world. We have come to India because we believe in the growth potential of this country. Moreover, the infrastructure, human resources and all other facilities are much better in this country than any other developing country of the world. IDEX Fluid & Metering Technologies make precision-engineered pumps, meters and systems that move, measure and dispense high-value liquids, gases and solids. They cater to variety of industries including the food & beverage industry. Kevin G Hostetler, Vice President & Group Executive - Fluid Metering Technologies & IDEX Asia, stated, While making the processed foods, there is always a need to focus on the correct size of the particles that are used, and our products help the food processors in doing that. Further, we make products, which can handle viscous fluids. Our customers range from small to large food processing companies. The facility was constructed within a short span of nearly eight months.
Avani Jain
Monginis launches photo cakes

Monginis recently launched its latest innovation in cakes photo cakes available in both vegetarian as well as nonvegetarian options. People are always looking for novel ways to celebrate not only birthdays but other occasions as well. Nowadays, typical birthday cakes have become common due to limitation in innovation. But, yet people do not get tired of asking a question what is new? said Zoher Khorakiwala, Managing Director, Monginis. Photo cakes are made using the same procedure as cakes. But, they are printed with the desired image on the top. Besides, even customers can provide the image and Monginis can print exactly the same on the cake. The inks used are edible and are 100 per cent safe for human consumption. There are few bakeries, which are offering printed cakes but our photo cakes are different. While other bakeries print images on rice paper, which is then placed on top of the cake, we print them directly on the fresh cream. Thus, the original taste of the cake does not get compromised, added Khorakiwala. Besides, on the occasion of Christmas, Monginis has come up with a new range of special cakes and hampers including plum cake, cherry almond cake, plum pudding, Xmas tin hamper, Christmas fruit cake, etc.
Mahua Roy
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QSR MARKET
MICROFINANCE
Bangs on expansion spree

The Chennai-based Bangs, a domestic fried chicken Quick Service Restaurant (QSR), is on an expansion spree. Plans are afoot to launch about 50 outlets within the next one year. Out of 50, we plan to open over 15 outlets by the end of November 2011. We would be targeting all the metros as well as tier 2 and tier 3 cities for establishing our outlets under three business models - kiosk, express and restaurant. We are planning to start multiple outlets in metro cities with minimum of five outlets and about ` 1 crore investment in each city. We are also planning to expand our network to other countries, especially in the Gulf countries, revealed Asvin Simon, Director, Bangs Fried Chicken. It operates on a franchising model, and currently has a strong presence in more than 10 states through 20 plus outlets. The company has recently been recognised as one of the top 100 brands in India by Franchise India Corp. Bangs also has plans to enter North East market next year. We are planning to spread our wings to North-Eastern states as well. We will be making an entry into this region with our first outlet in Guwahati, which is scheduled to be launched in the first quarter of 2012, Simon added.
Prasenjit Chakraborty
Dwarka Milk launches Cattle Finance Scheme for dairy farmers

Dwarka Milk, which is the flagship business farmers will also receive high-quality cattle of Unizonn Group, recently launched feed from Dwarka Milk on easy credit. We Cattle Finance Scheme for the marginal will also enhance the income of farmers dairy farmers in Mumbai. At present, the by providing free insurance facilities to scheme will be available only for farmers them. The company believes that this will in Maharashtra. However, plans are help bring down the food inflation in the afoot to spread its wings throughout the long run. country. Dwarka Milk is heading towards According to him, India is the largest rest of India as well, beginning with producer of liquid milk, but there is a West Bengal, Sikkim, Madhya Pradesh, demand-supply mismatch as production Rajasthan, Karnataka, has slowed down in Kerala and Haryana, the last two years. said Kapil Rajput, While inaugurating Managing Director, the scheme, the Union Dwarka Milk. Finance Minister, Explaining the Pranab Mukherjee, impact of this scheme said that Indians on curbing food are consuming more Pranab Mukherjee at the launch of Dwarka inflation, Rajput said, eggs, meat, milk and Milks new Cattle Finance Scheme We abide by the vegetables, which are policy of strong backward integration as leading to an increase in food prices. a part of our successful business model. Dwarka Milk has over 50 world-class We aim at curbing food inflation by milk procuring and processing plants bridging the demand-supply gap, thus across 35 districts in Maharashtra. It has ensuring reduction in the price of milk. also installed 2,000 litre capacity bulk Dwarka Milk is also taking efforts to milk coolers, one for every five villages reduce malnutrition by making milk in Maharashtra, and aims at catering to available to rural population at affordable the milk requirements of 100 million prices. Usually, the bank refuses loans to citizens of Maharashtra. It is rapidly such farmers as they do not have any land consolidating its presence in places like to mortgage. However, under the scheme, Mumbai, Navi Mumbai, Thane, Pune Dwarka Milk will arrange finance for and Raigad among others. Prasenjit Chakraborty farmers by standing guarantee. In addition,
FOOD PACKAGING
PRODUCT LAUNCH
Tetra Paks new products focus on environmental and operational efficiency

Tetra Pak, the world leader in food processing and packaging solutions, has launched the next-generation of its successful cheddar cheese blockforming unit. The new Tetra Tebel Blockformer 6 enables cheese manufacturers to improve environmental performance, reduce costs and minimise product loss. Tetra Tebel Blockformer 6 According to company officials, in addition to this, Tetra Pak has launched a new Tetra Albrix unit for sugar dissolving, which enables food manufacturers to reduce costs and improve environmental performance. Its modular design makes it easy to expand and upgrade the units. The improvements in performance are the result of a number of innovations, driven by Tetra Paks focus on increasing both environmental and operational efficiency.
Avani Jain
FNC-Veripack opens its subsidiary in India

FNC-Veripack, one of the reputed companies from Italy in the field of thermoform fill seal machines and rigid tray sealer complete lines, has opened its subsidiary office in Mumbai recently. Explaining the logic behind opening the office in India, Makdum Jahan, Country Manager, Veripack Solutions India Pvt Ltd, said, India is a vast country, which is growing fast with customs and traditions very different from that of Europe. The only way to know this market is to live it from inside, and not be just external spectators. According to Jahan, users of its machines can reap several benefits. Currently, it has no plan to set up manufacturing unit in India. However, in the near future we may start a production unit in collaboration with a local manufacturer, he said.
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NEW FACILIT Y
Nilons plans worlds largest pickle facility in Jalgaon

Nilons, known for its branded pickles, is planning a facility in Utran, near Jalgaon in Maharashtra. According to the company, when fully operational, the Utran plant will be the worlds largest pickle factory with a builtup area of 6 lakh sq ft. The company recently Rajheev Agrawal made its foray into spices with the launch of chilly, turmeric and coriander powders. These spices are being launched in a phased manner across India and will be available in sachets & larger packs to cater to consumers at various price points. Nilons expects to achieve revenue of ` 100 crore in a span of three years in spices category, which consists of basic and blended spices. Rajheev Agrawal, CEO, Nilons, elaborated the USP of this product, Nilons has chosen premium grade for its chilli, turmeric and coriander spices, and thus are best-in-the-class. At Nilons, we are continuously adding more to the existing range to make our offering wholesome to cater to a wider consumer segment. Launched in Uttar Pradesh, Chhattisgarh, Orissa and the North East region, the company is focussing largely on spices this year. In a phased manner, basic and blended spices will get launched at pan-India level, in the coming months.
Mahua Roy
DAIRY REFORMULATION
Proposal to bring about milk fortification with vitamin D

National Institute of Nutrition (NIN), Hyderabad, is proposing to fortify milk and oil with vitamin D. The sun is the major source, which helps in the metabolisation of vitamin D. In a country that receives huge amount of sunlight, there is still abundance of vitamin D deficiency cases in India. Dr Madhavan Nair, Scientist Micronutrients, NIN, said, We have provided guidelines to FSSAI for the industry to consider fortification of milk with vitamins A and D. As per NIN scientists, it would be easy to fortify substances rich in fat, oil and milk, with vitamin D so that an extra dose of the vitamin can be consumed easily. National Dairy Research Institute (NDRI) is also working on a similar model. It has undertaken a project where milk is being fortified with vitamin D along with calcium (Ca). Majority of dietary Ca (about 95 per cent) is absorbed by active vitamin D dependent mechanism. Vitamin D enhances calcium bioavailability, said Dr A K Srivastava, Director, NDRI. The dairy industry is required to work in tandem with the research institutes to bring about the revolutionary formulation changes. It seems reasonable to enhance nutritional and therapeutic value of milk through fortification because this is a food-based approach for prevention of deficiency diseases. Milk and milk products provide a convenient and useful vehicle for fortification with micronutrients, said Dr Srivastava.
Mahua Roy
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HEALTH Y SNACK INFRASTRUCTURE DEVELOPMENT
Britannia expands health and wellness range

Britannia recently launched its latest health offering under the NutriChoice brand. Vinita Bali, Managing Director Britannia Industries Ltd, said, We are happy to introduce, the first truly healthy munch snack in the Indian market. Unlike other unhealthy L-R: Neeraj Chandra, COO, & fried snacks, NutriChoice Britannia Industries and Vinita Bali Multigrain Thins is prepared using 5 grains: oats, corn, ragi, wheat and rice. They are crisply baked and topped with flaxseed, which is good for the heart. NutriChoice Multigrain Thins will initially be available in three flavours: Classic Indian Spice, Mediterranean Herb & Tomato, and Lime & Mint. The company also announced the launch of yet another health offering - NutriChoice Multigrain Roasty, which is a combination of roasted grains and pulses, which have been flavoured for the Indian palate.
FOOD SAFET Y
Bihar Government gives nod for three mega food parks in the state
The Bihar Government has given green signal to a proposal for setting up three mega food parks to bring down wastage of fruits and vegetables. The proposal will also create employment opportunities in the state.The mega food parks would be established in a public-private partnership (PPP) mode and the state government would give a subsidy of 20 per cent towards creation of basic infrastructure for establishment of the parks. In order to get this initiative right, Arvind Sinha, CEO & Chief Advisor, Business Advisors Group, believes that first, agricultural land needs to be made available, and second, supply chain management should be enhanced. In fact, we should follow the Chinese model where everything including cultivable land, irrigation facilities, packaging facilities etc are made available in one industrial park, he added.
Avani Jain
IMPORTED EQUIPMENT
Guan Yu Machinery plans expansion in India

The Taiwan-based Guan Yu Machinery Factory Co Ltd, which supplies vibratory separators and iron-removers to food processing companies, is eyeing the fast-growing food processing sector in India to expand its business in the Yen Chun Hsia country. At present, the Indian food processing industry is supplied with low-cost machines, which are mostly manufactured locally. We would like to offer this industry our high-quality, cost-effective technology, which can increase the processing efficiency of food processors. Therefore, we are looking for a good distributor to strengthen our supply channel here, opined Yen Chun Hsia, Director, Guan Yu Machinery Factory Co Ltd. Over the years, the company has been expanding its overseas business rapidly, supplying its products to some of the leading food & beverage manufacturers such as Nissin Foods, Kraft Foods, McDonalds, Nestea, Coca-Cola, etc. The company, which mainly operates in Taiwan, Japan, Australia, New Zealand, South East Asia & Middle East, is now starting business in South Africa, Germany and the UK. According to him, although Indian market is price-sensitive, consumers prefer quality equipment as it enhances the overall performance of a company as well as help manufacture safe food products. The stable and durable performance assists food manufacturers to sort out the raw material problems, maintain required capacity, and manufacture high-quality products that ultimately lead to high profitability in the long run. Our machines can help food & beverage companies in India to achieve this objective, claimed Hsia.
Waters, Mars and USAID pledge $ 1 million to create Global Food Safety Capacity Building fund
Waters Corporation, along with Mars Inc and the US Agency for International Development (USAID), jointly pledged $ 1 million to create the first ever Global Food Safety Capacity Building fund. To be managed by the World Bank, the proposed fund will support global food safety improvements through expanded understanding of food safety standards and best practices throughout the food safety system, from farm to fork. Waters participation in this public-private partnership complements the companys initiative to improve the availability, quality and consistency of food safety testing capacity around the world. On September 15, 2011, Waters, along with US Food and Drug Administration, the University of Maryland, and their Joint Institute for Food Safety and Applied Nutrition, opened the International Food Safety Training Laboratory (IFSTL), the first permanent food safety training lab that provides hands-on training with instruction on regulatory requirements. Dr Rohit Khanna, Vice President, Worldwide Marketing, Waters, said, To really improve food safety and increase food supplies for everyone, we must work cooperatively on a global basis in the most efficient way possible. Teaching the science behind food safety, the best and latest methods, how to read results and understand whether food meets standards, is core to who Waters is and a key component to a comprehensive food safety programme. Recognising that food supplies are becoming more global and that food & water-borne diseases are the leading causes of illness and death in developing countries, the fund will develop pilot training programmes; address high priority food hazards; and strengthen the overall competency of food testing methods. Programmes will encourage local stakeholders to invest in food safety capacity-building to lift the worlds farmers out of poverty while simultaneously decreasing food safety incidents.
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TECHNOLOGY & INNOVATION
Linux offers more predictable performance

Cognex Corporation, the worlds leading supplier of machine vision systems, has announced Linux support for the Cognex Vision Library (CVL), the worlds best-selling machine vision toolset. This will open new markets for our products, so that machine builders using Linux platforms will have access to the same Cognex machine vision tools that have been available for years to our original equipment manufacturers (OEMs) on Microsoft Windows, said Dr Markku Jaaskelainen, Vice President and Business Unit Manager, Vision Software, Cognex. Linux offers numerous advantages for machine builders in high-speed, precision manufacturing operations, including more deterministic behaviour and greater control over operating system upgrades. It also works with a variety of microprocessors, including those on low-cost embedded processor boards. With Linux, they can obtain more predictable performance in critical machine control applications. It also offers them greater ability to manage operating system patches and upgrades for end-customers who insist on Copy Exactly! Procedures, said Jaaskelainen. The new CVL 7.0 CR7 release supports Linux kernel 2.6 and later versions, and works with Debian, Fedora, Red Hat, and Ubuntu distributions. It makes use of the XLIB graphics library for display, and directly supports the latest GigE cameras. Cognexs image acquisition SDK lets users integrate other camera interfaces, such as USB and CameraLink. CVL is Cognexs highest performance machine vision library, with an objectoriented C++ API for hundreds of powerful vision tools. It is intended for professional vision programmers who must meet the most demanding performance requirements.
Classic bottle washer for mid-tier companies

Lavatec E2 from Krones AG, Neutraubling, Germany, is an ultra-compact single-end bottle washer designed specifically for the small and medium output ranges. It can be installed without any problems even on small areas, and nonetheless provides perfect cleaning results, since it carries the bottles through the machine in a horizontal loop for maximum caustic dwell time. In the Lavatec E2, after leaving the pre-cleaning zone, the containers are passed through the caustic immersion bath in a horizontal loop path. A multitude of rotary jetting tubes are used to clean the inside of the bottle from different angles of incidence. The outside of the bottles is cleaned from above by largevolume jetting units. In the post-caustic tank, the newly developed double nozzles additionally clean the bottles from below, accurately targeting the shoulder area of the bottles for an enhanced cleaning effect. Before they leave the machine again, they are cooled down in the post-treatment zones with a small quantity of fresh water, and the final residues of dirt & caustic are thus removed. In order to make optimum use of the space available, the bottle washer can be supplied in different model widths. The combination of purposefully developed new ideas and field-proven components from the big Lavatec means the Lavatec E2 bottle washer is an up-to-the-future solution in Krones traditionally sturdy, durable construction for the small and medium output ranges. The Lavatec E2 can also be supplied as a clean design option, with concomitantly hygienic housing and pipe configurations, an open bottle slide, and an easily accessible discharge for fast & intensive cleaning.
Wildens FSIPD provides higher flow and efficiency

Wilden, the worldwide leader in air-operated double-diaphragm (AODD) pump technology, launched its new Full Stroke Integral Piston Diaphragm (FSIPD). The FSIPD diaphragms are constructed of food-grade Wil-Flex (Santoprene) and have been designed for use with Wildens Saniflo Hygienic Series (1 inch to 3 inch or 25 mm to 76 mm) as well as Original and Advanced Series (1 inch to 2 inch or 25 mm to 51 mm) AODD pumps. The new diaphragms, unlike competitive models, do not incorporate an outer metallic plate that requires the pump to be cleaned manually. The result is a unique and truly innovative diaphragm that features a large integral piston and longer rubber/ TPE shaft that enables it to maintain the same stroke length as traditional Wilden diaphragms. The diaphragms full-stroke design increases product displacement per stroke, which translates into improved suction lift, greater flow rates and higher efficiencies. They are easy to install and since the diaphragms are not a laminate, they do not require the use of any chemical adhesives, making them compatible with all products and compliant with the US Food and Drug Administration regulations.
16
TECHNOLOGY TRANSFER
TECHNOLOGY OFFERED
As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Beverage maker
An Indian firm is offering three-in-one beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing
supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply
and abroad. Areas of application It is useful in food processing industries where the food products of cylindrical shape are required Forms of transfer Technology licensing
Food processing machinery

An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is easy-to-use and makes high quality food products. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, Equipment Supply, Turnkey
Food-paste moulding machine

A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food paste with consistent size and hygiene, which increases business potential in bigger markets both locally
Chocolate manufacturing technology

An Indian firm provides chocolate manufacturing and snack extrusion technology with machinery. The firm
TECHNOLOGY REQUESTED
Coconut milk beverage
An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy Forms of transfer Others efficient technology to extend the shelflife and preserve food & fruit. Areas of application Food processing industr y, confectionery industry, pastry industry Forms of transfer Others
Food processing equipment

An Indian company is seeking technology and equipment for processing of f ruits, vegetables and other related products. Area of application Food processing industry Forms of transfer Others
Xylitol technology
A company based in Thailand is seeking the technology for producing gum by utilising maize waste. Areas of application Food industry Forms of transfer Others
Extruder pilot plant

An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food
Food preservation
A Thailand-based food and fruit preserved trading firm is looking for
Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: krishnan@apctt.org, Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
The mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing. R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indicating the scope & services and the areas of specification. Contact: Modern Food Processing, Infomedia 18 Limited, A Wing, Ruby House, J K Sawant Marg, Dadar (W), Email: spedit@infomedia18.in Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499
Share Your Technology Propositions
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IN CONVERSATION WITH Yatindra R Sharma
High volume growth in the beverage sector is leading to increased demand for innovative packaging machines
opines Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd. In an exclusive conversation with Avani Jain, he highlights the growth opportunities for the beverage packaging industry in India. He also underlines the fact that the sector is all set to go for higher capacities, with focus on energy efficiency and modern technology. What are the current trends witnessed in the beverage industry and allied packaging sector?
The beverage industry in India is growing by volumes on a year-to-year basis. Each segment such as soft drinks, juices, water, beer, alcoholic drinks etc is growing at a double-digit CAGR. In addition, the major beverage companies are venturing into milk-based beverages as it is considered to be the future growth avenue. Further, each segment is redefining its technology needs for producing high-quality products in large volumes, and thus the demand for packaging machines with high speed, high degree of automation and innovative features has increased. Moreover, big players in the segment need total solutions for their projects. The above factors are seen as positive developments for the growth of beverage packaging industry. and upgraded technology. Further, in future, nutraceutical drinks will take a lead over standard beverages. Even the juices market is picking up well, and each variety of juice calls for different packaging solutions. Like the tetra packs offer a good solution for packing lower volumes 300 mL or 400 mL but are not good for packing higher volumes, for instance 600 mL and above. The beverage industry is also seeing the entry of new players, which directly will result in more demand for packaging. In future, the beverage industry will go for bigger capacities, with focus on energy efficiency, modern technology, and reducing the carbon footprint. All these will be important in the near future and accordingly the companies have to formulate the technology solutions.
What are the challenges faced by the industry?

The major problems faced by the beverage industry today include fluctuating market demand and climate change. The demand for beverages is seasonal and not consistent throughout the year. Moreover, climate change can have a negative impact on the growth of beverage industry. This year, due to unexpected cycles of rain and extreme heat, the beverage manufacturers were not able to produce the same volumes as in the previous years. All these factors in turn affect the growth of the beverage packaging industry, which is directly dependent on the growth of beverage sector. Apart from this, another challenge for packaging solution providers in this segment is that the Indian market is now open to international players, so the best in price performance, quality and top-end value proposition will be the market winner. In wake of this, domestic companies need to provide the latest technology solutions as the industry is planning to step-up technologies used by them at present.
Up close & personal

What is your success mantra?
One should trust oneself and also others. Until and unless mutual trust is there, nothing can be achieved in life. Be it business or personal life, trust is the major criteria for success.
What are the future plans of the company?

We are looking forward to enter into milk and aseptic juices market, where we will design low-capacity & highly efficient aseptic plants, which can handle both milk-based products and juices, with the help of our German partners. Another area of innovation will be in the flexible packaging space, which is rising due to the growth in the retail market and small volume requirements of the rural market.
How do you deal with a tough situation?

I do not beat around the bush as I am a no-nonsense person. I take up challenges as they come and work towards it continuously till I find a solution.
What motivates you the most in your life?

The sense of adventure in creating a new business inspires me the most. There are many hurdles that you have to face in the beginning, but finally when everything starts falling into place, it brings in utmost pleasure.
How is the scope for future growth and development?

Various dair y companies are manufacturing ethnic products like lassi, buttermilk, etc; but their packaging is limited to small packs. So if they really want to increase their capacity, they will have to look at new packaging solutions
What are the five checkpoints you consider before entering into a partnership?
Product leadership in terms of technology and performance assumes importance, as this will help the company sustain in the long run. Business dynamism and vision of the concerned company. This will make the partnership worthwhile. So, it is
20
Yatindra R Sharma
important to understand the thought process of others. Thought process alone is not sufficient; it is important to analyse the ability of others in delivering whatever they are claiming. Unless this happens, all good talk is a waste. It is essential to ensure that the two companies are on the same wavelength and will be able to create a mutually beneficial partnership. Everyone may be good in their respective fields, but will they be able to create a progressive alliance in future is the crucial question, as this becomes a major ground for any business expansion in future. The spirit of sharing on the part of companies also assumes importance.
shareholders. That was a tough business decision for me. Another turning point in my career was the day, I decided to be an entrepreneur.
What message would you give to aspiring and upcoming entrepreneurs?

Believe in yourself and give your best. This is the main mantra of success for any businessman. Here best does not mean giving 100 per cent but 110 per cent. Moreover, one has to keep raising ones bar every time. Many-a-time, once a success story is created, people are satisfied and do not attempt anything beyond that. This gives rise to myopia where they start taking everything for granted, do not appreciate anything
else and are not willing to innovate. This is where one starts losing. We are too used to live in our comfort zone and celebrate the success forever, but the fact is that if one does not know how to handle success, then he/she is inviting trouble and may fail in the long run.
Email: avani.jain@infomedia18.in
Have you come across any situation where you got lucky?
In my entire career, I have never pursued a specific sector for long. I began my career by working in a chemical industry followed by oil, pharmaceutical and plastic machinery industry. After this, I decided to become an entrepreneur. My first project was in the field of specialised rubber moulding machinery and after that I came into the present business. I am happy to say that whatever I did in each space, I have fared well or have been lucky throughout. The main reason behind this success is the fact that I have always tried to live up to the expectations of everyone. I have often asked myself one question that what best and more I can do for the people around me and worked accordingly.
Photo: Vijaykumar Soneji
What was the toughest business decision taken by you?

We were a 60:40 joint venture company till 2006. Our partners wanted further higher share of capital, so we decided to part with our equity
21
SPECIAL FOCUS
DAIRY PROCESSING
ICE CREAM INDUSTRY Seven scoops of opportunities ..................................................................24 FRENCH EQUIPMENT MANUFACTURERS Offering a mlange of technology solutions for dairy processing ...........26 SPECIALTY CHEESE MARKET IN INDIA With love, from Italy ...............................................................................30 FROZEN YOGHURT INDUSTRY Commercialising ethnic dessert ...............................................................32 INTERFACE Eric Soubeiran We see huge growth potential for value-added dairy products ............34 ROUNDTABLE Can India lead the global dairy market? .................................................36
23
SPECIAL FOCUS Ice cream industry
Mahua Roy
n average person in India consumes 300 mL of ice cream in a year. An industry pegged at ` 2,500 crore in a country having the second-largest population in the world, these figures are nowhere close to the 3 L per capita consumption reported in China or 22 L in the US, Japan or Germany. The diversity and cultural niches in India prove to be a perfect ground for the manufacturers to experiment with everything, right from flavour introductions to distribution models and marketing strategies. The trick is in identifying the challenges in this segment and transforming them into opportunities.
1
stand tall against this traditional option. People are expecting traditional variants in ice creams and also willingly accepting the changes. Attractive packaging and effective brand-building exercises would make the position even more strong, says Arun Ramani, Managing Director, Ramani Ice Cream, makers of the brand Top n Town. The underlying fact here is to decipher that the consumer identifies with the taste of these mithais. Vadilal thus introduced
developing stage, and power cuts lead to operational challenges. Yet, industry experts are of the opinion that this condition is changing rapidly. With a target group as vast as 70 per cent of 1.1 billion, the opportunity lies in engineering of ethnic flavours, which are specifically favoured by the rural segment. Also, extending assistance to retailers or franchisees in these areas can create a symbiotic situation. Another option to succeed in these areas is devising ideal package sizes.
Giving an ethnic touch
We Indians love our rasgullas and pista barfis. So it is evident that ice creams, positioned in the dessert category, will face quite a tough competition to
When a 55-year old woman would ask for blueberry kulfi flavour at a retail outlet in a tier III city, is when the ice cream industry would have perfected the identification of opportunities and maximised on those. Heres examining the top seven opportunity areas for the ice cream industry in India.
ethnic flavours like Rajwadi Badam, Rajwadi Pista, Kewra, Mava and Malai in ice creams. Besides, we also have ice cream flavours rasgulla, like chikki, etc which are closely derived from traditional Indian sweets, says Rajesh Gandhi, Managing Director, Vadilal Industries, and President, Indian Ice Cream Manufacturers Association.
2
Our product portfolio selection (smaller size, price point, SKUs etc) also plays an important role in expanding our presence in these areas, observes Munish Soni, GM - Products, Mother Dairy.
3 Ice cream no more considered a seasonal product
Tier III cities and rural markets
Rural India presents a grand opportunity for the ice cream industry. But the cold chain logistics infrastructure is still in the
We all remember our mothers warning against consuming ice creams from November through February. This perception is gradually diminishing. Although ice cream definitely has a seasonal pattern, it is no longer an exclusive summer product. The changes in preference of women who now prefer buying ice creams instead of any other dessert has made it break free of the seasonal label, observes Ramani. This can be taken as the hint to push the introduction of family or home packs in a large variety of flavours.
24
Ice cream industry
Age no bar
Not long ago,the marketing communication for ice creams was clearly directed towards children. However, it was soon realised that this could lead to saturation in the market. Catering to all age groups with targeted communication and specialised products is a good strategy. Soni asserts, Positioning of products needs to be strategically perfect to attract consumers of all agebrackets. Fun and excitement appeals to children, variety appeals to the youth, and artisanal, ethnic flavours are preferred by adults. Artisanal products (kulfis and likes) can even provide a competitive platform to compete with international brands. Also, health-consciousness has been identified as a major trend in the indulgent segment of ice creams too! Thus, Amul launched the ProLife probiotic range of ice creams. Ramani Ice Cream already has the No Sugar and No Calorie range and plans to launch Low Fat No Sugar category soon. Naturals Ice Creams is also mulling an entry into this segment with low fat kulfi and pro-biotic ice creams.
5
Understanding flavour preferences
Gourmet and Flingo. Amul has the Exotica range. On the other hand, these two companies have an equal basket of traditional Indian flavours. Naturals has recently launched Thandai flavour and also has its signature range of fruit flavours in its basket. Co-existing on similar platforms of metros, these companies have maintained a wide range to offer aspirational as well as traditional products. When we introduced Thandai flavour, it was an instant hit. Even though there is huge demand for exotic flavours, we will always continue introducing traditional flavours because we firmly believe traditional can be exotic, sums up R S Kamath, Managing Director, Naturals Ice Creams. Exotically traditional is one concept, and so is indigenously global, as Gandhi explains, As the Indian consumer is now regularly exposed to global trends, flavours like coffee and those that are fruit-based, especially seasonal fruits, are also being demanded. We constantly launch global flavours in the local market after customising them to suit the Indian palate.
6
Franchisee outlets are reporting surging numbers of home delivery orders, which proves the trend of ice creams turning to a planned purchase. R S Kamath
Managing Director, Naturals Ice Creams
Take-home packs give a pleasure to enjoy ice creams with family in the comfort of your homes. R S Sodhi
Managing Director, GCMMF
The consumer is indeed spoilt for choice. Vadilal recently introduced exotic brands:
Anytime indulgence
Women now prefering to buying ice creams instead of any other dessert has made it break free of the seasonal label. Arun Ramani
Managing Director, Ramani Ice Cream
Institutional segment prefers branded ice creams as they provide high quality and consumer delight. Rajesh Gandhi
Managing Director, Vadilal Industries
Product portfolio selection (smaller size, price point, SKUs etc) plays an important role in expanding presence in rural areas. Munish Soni
GM - Products, Mother Dairy
Consumers no longer decide on ice cream after spotting a parlour, but are increasingly heading to parlours to enjoy a treat, or making it a regular item in the monthly grocery list. Ice cream manufacturers are continuously devising strategies to convert the impulse purchase into a planned one. This also explains the proliferation of take-home packs. Ice cream is considered an impulse purchase due to the fact that it falls into the category of tempting foods. You see it and you want to indulge in it. To counter the challenge, we have been promoting the take-home packs as it always gives you a pleasure to enjoy ice creams with your family in the comfort of your homes. Besides the 500 mL or 1 L packs, we have also explored the area of offering popular flavours of cones and sticks in packs of four and five, states R S Sodhi, Managing Director, Gujarat Co-operative Milk Marketing Federation (GCMMF).
Companies reporting addition to the number of exclusive outlets also proves that they recognise this change, and are opening outlets at strategic locations to boost availability. Franchisee outlets are reporting surging numbers of home delivery orders, which also proves the trend of the conversion of ice creams to a planned purchase from an impulse one, adds Kamath. Parlours also enable the special product extensions like shakes, smoothies, ice blends, which also help create brand differentiation. Experimenting with different format of stores, from an exclusive ice cream store to cafes offering other allied products like cakes, donuts etc, is also a smart move, he notes.
7
Retail trade, an enabler
Distribution through modern retail is making companies come up with innovative packaging and promotions to ensure brand loyalty. Besides, presence in malls in also effective. Says Kamath, At the retail end, with so many malls coming up, there is a lot of scope to showcase a brand more easily. The ice cream industry is realising the potential of customising products to serve the institutional sector as it is also a huge opportunity. Branded ice creams will be preferred in this segment as they will provide high quality as well as offer consumer delight, which gels well with the views of the institutional segment, concludes Gandhi.
Email:mahua.roy@infomedia18.in
25
SPECIAL FOCUS French equipment manufacturers
Offering a mlange of technology solutions for dairy processing

As India gears up to increase milk production, French companies are eagerly looking at this sector to boost their growth prospects in the country through innovative product and service offerings. Aiding productivity
In India, one of the major issues is low productivity of dairy sector, and French companies like IDENA are offering their expertise to enhance productivity. Our feed additives specialties work on the rumen flora, and not the ingredient itself: they make the most of the feed (forages & concentrates). Thus, we have to know what is the given feed, what are the available forages, what is the formulation of concentrates, so that our products can be the most efficient and costeffective, says Virginie Hervy, Country Manager India, IDENA - a company specialised in animal nutrition. That is why IDENAs ruminant nutritionists come to India in order to do a farm tour (the last one was in Maharashtra in October) to understand the practices, constraints of forages, and objectives of farmers & feed manufacturers. We strongly believe that, by understanding this, IDENA will be able to enhance productivity of the Indian dairy cattle, through a reformulation, which takes into consideration available forages & concentrates, and through our products Vertan and Valkalor, adds Hervy. In order to better understand the market and consumer needs, companies now prefer to work closely with customers. We have a long experience in India as well as in the dairy market. Our philosophy is to work hand-in-hand with our customers to help them develop their projects and make them successful. We are not just selling machines, we are also bringing our expertise & knowledge to our customers and it is highly appreciated by them, opines Nicolas Ricard, Area Sales Manager, Serac which provides turnkey solutions to dairy industry and is a leading player in aseptic filling of UHT into bottles.
Courtesy: Serac
Rakesh Rao
ilk, one of the staple diets in the country, has regained its premium position as the demand for this high-protein food is increasing with the improvement in standard of living across India. As a result, companies (co-operatives as well as private) are lining up big investment plans in the dairy sector. This has opened new opportunities for equipment and service providers to this sector. French companies having expertise in catering to dairy industry are also gearing to tap this burgeoning market. Of course, the French companies are looking for business opportunities in India. They have good technologies and can offer their know-how when they sell the equipment. These companies are mostly interested in genetics, artificial insemination, animal nutrition & health, bulk milk coolers, processing for liquid milk, butter, yoghurt, cheese-making
lines, cold chain and packaging, observes Racheline Levi, Project Manager, Adepta an association of French equipment manufacturers in agriculture and agro-industry. While companies like IMV (offering artificial insemination technology) and Serap (offering filling solutions for dairy sector) are already present in India, many more are planning their entry into the country. India is the largest dairy producer in the world, hence has high growth potential. Co-operatives and government authorities are doing a sustained work to structure the milk collection & supply, and this might be the key factor behind the success of the dairy activities in India. We are confident of maintaining a steady growth in the coming years in the country and we will surely back up this development with the necessary local investments, states Yann Benarrous, Asia-Pacific Sales Manager, PCM Food & Industry which provides advanced fluid-handling systems for dairy application.
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French equipment manufacturers
Private vs co-operative
In India, dairy sector is dominated by co-operatives. However, in recent times many private players, including French companies such as Danone, are expanding their presence in India. Experts believe this will further boost the prospects of French equipment suppliers. We assume that private players would encourage a competitive spirit in the market in terms of quality and innovation. We wish we would have the opportunity to be part of the expansion of our usual dairy partners in India as we did successfully for all parties in other countries worldwide, says Benarrous. Ricard adds, We are expanding in India at a fast pace. We have three machines for dairy products already installed and running in India. This year, we sold 12 net weight rotary filler including 8 complete packaging lines for different applications. Nestle, Mother Dairy, Britannia, Gowardhan and Hindustan Unilever have already put their confidence in Serac machine for food applications. We have also opened our local after-sales services this year to serve our customers better. A complete office will soon be established; sourcing of parts and machine manufacturing will come as well at a later stage.
Of course, the French companies are looking for business opportunities in India. Racheline Levi
Project Manager, Adepta
The demand in dairy packaging varies from country to country, but the trend in all countries is towards increasing the shelf-life of products. The advantages are multiple: enhanced consumer safety, reduced wastage and increased distribution area. We have already witnessed this trend among our customers in India. Also, new hygiene and tractability standard as well as consumer awareness and need for safe product will lead to increase in demand for Serac high-tech machines, says Ricard. Changing food habits have resulted in rise in demand for Western food. As a result, French equipment manufacturers are looking at India with renewed interest. Currently, we are are not present in India. However, India being one of the major markets in the world for milk industry, we are deeply interested in finding development opportunities in the country. At present, Indian demand for cheesemaking equipment is mainly linked with ingredient cheese, ie cheddar or processed cheese to be included in food preparation. But due to growing offer of high quality European cheese varieties, demand is growing quickly for higher cheese standards such as semi-hard cheese (like gouda type) or hard cheese (like gruyere, emmental), for which we are able to offer turnkey projects, avers Bertrand Henriot, Managing Director, Chalon Megard, which provides a comprehensive range of equipment and lines for the production of cheese.
We are expanding in India at a fast pace and have opened our local after-sales services this year to serve our customers better. Nicolas Ricard
Area Sales Manager, Serac
Currently, we are not present in India. However, we are deeply interested in finding development opportunities in the country. Bertrand Henriot
Managing Director, Chalon Megard
Collaborative solution
While the demand for dairy products is growing at 8-10 per cent, the milk production is growing only at 4 per cent, and this can get even worse in the coming years. Hence, appropriate steps to boost production should be taken by co-operatives such as National Dairy Development Board (NDDB) and private sector. It is harder to produce milk in India than in Europe, because forages in India are often of low quality. Constraints have to be taken into account, in order to find relevant solutions. For instance, NDDBs Ration Balancing
We assume that private players would encourage a competitive spirit in the market in terms of quality and innovation. Yann Benarrous
Asia-Pacific Sales Manager, PCM Food & Industry
We strongly believe that IDENA will be able to enhance productivity of the Indian dairy cattle. Virginie Hervy
Country Manager India, IDENA
Program (to balance the ration of animals by re-appropriating the locally available feed resources) is showing the way. And private companies like IDENA can help reach productivity and quality objectives, opines Hervy. To hike milk production by simply increasing the number of cattle is not a practical solution as the land for food production is limited and it has to be shared between cattle & human food production. Hence, adopting state-ofthe-art technology right from sourcing of milk, to processing and packaging will be critical to raise the production and reduce wastage. The only way for India is to modernise its milk production and increase milk output per cow and not the number of cows (also reduce wastage during transportation). In addition, the quality of milk has to be raised in order to increase the shelf-life of products to decrease wastages, and the milk production sector has to be further organised. Serac will be there to help the Indian dairies on the packaging side. The moment milk passes through processing line to package stage, Serac machines can help make the final product safe, says Ricard. The Government of India is giving impetus to the dairy sector as this segment still lies untapped. Officials of French companies are confident that they can help India exploit the full potential of dairy sector with their advanced technology in the livestock and dairy processing.
Email: rakesh.rao@infomedia18.in
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SPECIAL FOCUS Specialty cheese market in India
Mahua Roy
fter Chinese, Italian is the most favoured cuisine in India, claims Bill Marchetti, Master Chef, Spaghetti Kitchen, one of the leading Italian restaurant chains in India. He adds, Indians are travelling more and wish to duplicate the same food that they have experienced abroad. Also, in recent times, there has been a lot of publicity about the health benefits of the Mediterranean cuisine. Besides, Italian cuisine is extremely Veg friendly. About 60 per cent of Italian dishes are vegetarian; and vegetarian variants can be easily prepared.
With
AVERAGE MONTHLY IMPORT OF ITALIAN CHEESE IN INDIA

Hard Cheese: 10,000 kg*
Parmigiano reggiano, grana padano
LOVE, from
Mascarpone Cheese: 2,000 kg*

Fresh Cheese: 2,000 kg*
Ricotta, bel paese, fontina, gorgonzola, taleggio, provolone dolce (mild), provolone picante (sharp), pecorino romano
* Of the total import of Italian cheese, 60 per cent is accounted by institutional sales (HoReCa), while the rest is through modern retail Source: Bill Marchetti, Master Chef, Spaghetti Kitchen
ITALY
Be it the Lamborghinis and Maseratis, or St Peters Basilica and the Leaning Tower, or the pizzas and pastas, dont we just admire everything Italian? Demand for exotic specialty cheese in the past few years is opening up a lucrative market in India.
Say formaggio, not cheese!

Italy boasts of a large variety of specialty cheese, right from parmigiano reggiano incorporated in to mascarpone, specialised cuisines. The specialty cheese market occupies a marketshare of about 10 per cent in the Indian cheese market, which is pegged at ` 400 crore (2010), according to A C Nielsen. Flanders Dairy near New Delhi and ABC Farms near Pune have been ideal sourcing locations for specialised cheese in India. Pleasing the HoReCa (hotels/restaurants/cafes) and gourmet retail industry alike, this segment presents abundant opportunities. An understanding of the demands in India can be comprehended by studying the import figures of Italian cheese into India. Italian and other Mediterranean specialty restaurants actively source these varieties of cheese. Besides, the upcoming sector of modern retail comprises another sub-sector of gourmet retail. This sub-sector is also serving a niche customer base. Damodar Mall, Director Food Strategy, Future Group, says, Imported cheese is showing an upward trend in India, as reflected by our sales figures. The awareness is rising and people are experimenting with specialty cuisine at
home. Foodhall, the gourmet retail store in an upmarket area in Mumbai is part of Future Group. Premium pricing is not a deterrent for the customers as the gourmet retail stores are quite clear about their positioning. Adds Mall, We target customers broadly in three categories - the expats living in India, globalised senior corporates and upmarket business families. Since these categories are familiar with the exotic cuisines, our channel of distribution becomes a success. We offer them choice and availability: the ideal recipe.
Beyond pizzas and pastas

A large section of the Indian consumer base relates to the Americanised version of Italian cuisine, for example, the pizzas. But a specialised section still scouts for authentic Italian and Mediterranean cuisine. India still has to discover traditional antipastis, Italian desserts, and risottos. The future looks optimistic as we turn into a global nation. The fast food concept has marginalised the authenticity of Italian cuisine, and specialty restaurants aim to transform that mindset, says Vikram Sharma, Owner, My Way or the Highway, a popular Italian restaurant in New Delhi. The dairy sub-sector of specialty cheese looks highly promising at this stage where the market is just starting to mature. Another lucrative opportunity to explore is the area of vegetarian variants of specialty cheese, where plant rennin is used in place of animal sources.
Email: mahua.roy@infomedia18.in
30
SPECIAL FOCUS Frozen yoghurt industry
COMMERCIALISING
ethnic dessert
Mahua Roy
thnic sweets, ice creams and other Western desserts have a new competition: Frozen yoghurt. Industry watchers are of the opinion that this market will touch ` 295 crore and 4.6 million units in value and volume terms respectively, by 2015. Yoghurt is a traditional Indian product. The frozen yoghurt industry is effectively positioning itself as a healthy dessert alternative, besides providing an exciting, experiential platform, says G S Bhalla, CEO, Cocoberry. Cocoberry is the pioneering venture of frozen yoghurt business in India. Bhalla reveals plans of investments of around ` 100 crore in the next three to four years.
Consuming it before leaving for an exam for an auspicious reason, or after a heavy meal for a biological reason, India is a country obsessed with dahi. In the past few years, various entrepreneurial efforts have glamourised this traditional item into a dessert option - frozen yoghurt.
more than 50 per cent population below 30 years of age. We are targeting the young consumer base, aged 1825 years. Besides, we are also optimistic about women proving to be a loyal customer segment, opines Bhalla. Targeted communication towards these groups has generated a high degree of awareness on this new offering. Viral Jhaveri, Co-partner, Yogurtbay, a Mumbai-based outlet specialising in frozen yoghurt, says, We are targeting primarily teenagers, as they are the most experimental audience and opinion leaders of their households. But owing to the nature of the product (non-fat, low sugar), it opens up avenues to attract a larger spectrum of consumers. Location of the outlets at strategic areas, which experience high footfalls, like those in malls, places close to colleges, gyms and fitness centres, etc will guarantee walkins. Post that, one can devise innovative approaches to convert the first timer into a regular. Cocoberry has entered into strategic tie-ups with multiplexes, hospitals (Fortis) and IT parks (in Hyderabad and Bengaluru), which is seen as a good move. Responding quickly to consumer demands will also garner loyalty. Based on consumer insights, we have taken flavour options into account. We are chasing flavours like Musk Melon and Mochaccino based on the responses of customers. We also intend to launch a new topping every week. At this stage, the customer is sort of our brand ambassador, says Robin Chatterjee, Co-partner, Yogurtbay.
Brand-building
Experts claim that sustaining the business on parlours alone is not viable in the long term and frozen yoghurt chains need to look at alternative sources of distribution. Cocoberry is thus foraying into the segment of set/stirred yoghurt and plans to launch the product soon through modern retail chains. Chatterjee opines, Events and catering offer a string of opportunities for the frozen yoghurt segment. It is quite unexplored and looks promising. To connect effectively with the target group of young women, early this year, Cocoberry also sponsored events like Ladies Golf Cup in the Thomas Cook Indian Golf League and the Delhi International Football League. And not just in the metros, Cocoberry is experiencing positive reviews from tier II cities as well. It has thus chalked out a plan of opening new outlets in Ahmedabad, Nagpur, Chandigarh and Jaipur. It can thus be said with conviction that to succeed in an aspirational food product for the younger generation, one need not mirror trends of the West. Who said Indian traditional food cannot be positioned as gourmet?
Guilt-free indulgence
An indulgent product mimicking the delicacy of a dessert, minus the calories, is viewed as an ideal product by the healthconscious population. Cashing in on this, the frozen yoghurt is aptly positioned. Frozen yoghurt, especially non-fat, has fewer calories than ice cream and is loaded with probiotic properties. It also offers a higher level of customisation and a different experience than set or packaged yoghurt. This makes way for introducing fresh fruit toppings, healthy smoothies, with added vitamins and nutrients, at the outlets.
Customised for Youngistan

Undoubtedly, the target group for the frozen yoghurt segment is the young customer base. India boasts of an enviable demographic advantage with almost
32
SPECIAL FOCUS Interface - Eric Soubeiran
French food giant, Danone, recently launched its first-ever Base of Pyramid (BOP) Country Business Unit (CBU) in India to offer suitable products for the BOP population. Eric Soubeiran, Director, Danone BOP India, through this interaction with Rakesh Rao offers insights into this new initiative and growth prospects for dairy industry. Kindly brief us about Danones dairy business in India.
Danone products are highly distinguished, as our operations are fundamentally different f rom the others. In the dairy sector, other players are focussed heavily on the plain milk business, while our focus is on valueadded products. Besides, we do not launch products that are not perceived as healthy. We launched the Danone dairy business in India through two business units: TOP aimed at developing and marketing products for the top of the pyramid (TOP) consumers from the metros & mini metros, and BOP for the BOP consumers for whom affordability is a key criterion. In TOP, we are marketing three products Danone Dahi (plain and flavoured), premium flavoured yoghurt brand Cremix and a smoothie brand Danette for youth. We recently launched our BOP business unit, with the first dairy brand for kids Fundooz. This brand is the result of close to three years work to understand the food habits and nutritional deficiencies in India, particularly among young children, and we feel we can make a positive contribution here. All Fundooz products are milk-based and fortified with key nutrients like Vitamin A, iron, zinc and iodine. We have started with two products under the brand Fundooz Yum Creamy, a creamy and nutritional fresh dairy treat for kids in two popular flavours namely strawberry & vanilla, and Yum Chuski, a thick & filling anytime treat in chocolate and kulfi flavours. Yum Creamy is priced at ` 10 for 80 gm while Yum Chuski at ` 5 for 70 gm.
Please elaborate on your sourcing strategy for dairy products.

All our products are manufactured in India with local sourcing of milk and other raw materials. Local sourcing and manufacturing is key to fresh dairy business. Fresh products have less shelflife (2-3 weeks) and it is important that our products from the factory reach the consumers as fast as possible. Hence, we follow a proximity distribution strategy from our manufacturing location. We started our manufacturing operations in India through a co-packer partnership and we manufacture all our TOP products there. This helps us in fast distribution to the markets where we are selling our TOP products. Launch of the BOP business unit with Fundooz marks for us the beginning of Danones first-owned state-of-the-art manufacturing facility in India located at Sonepat, Haryana. Through this factory we will serve a 300 km radial area, and hence Fundooz has been initially launched in a phased manner across select outlets of Delhi NCR and Haryana including Delhi, Gurgaon, Panipat, Faridabad, Sonepat and Ambala.
We see huge growth potential for value-added dairy products
How do you see the potential for Indian dairy industry?

The market for value-added dairy products is at an infant stage in India. We see a huge growth potential in the market owing to the health associations with dairy and also a strong dairy consumption habit among Indian consumers. The evolution in retail and consumer preference for value-added dairy products will further fuel this potential.
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SPECIAL FOCUS Roundtable
CAN INDIA LEAD THE GLOBAL DAIRY MARKET?

The increased demand for dairy products by Indian diaspora the world over has raised the possibility of India becoming the leading exporter of dairy products. The potential is huge but the industry believes that this will take time. Avani Jain talks to industry experts to find out the reason behind this sentiment.
Devendra Shah Chairman, Parag Milk Foods Pvt Ltd
R S Sodhi Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd
Dr Dilip Jain Head - Horticulture Crop Processing Division, CIPHET - Abohar
The demand for milk is high in the country due to increased urbanisation, affluence, and shift in diet from basic food to valueadded foods, such as milk-based products that are richer in protein. Further, India is primarily a vegetarian society, therefore they prefer dairy products for nutrition. No doubt, presence of the Indian diaspora across the world will lead to increase in demand for traditional Indian dairy products like ghee, paneer, etc, but still the export will only constitute two to three per cent of the total production. Further, in order to export, companies need to be highly competitive in the global market. Moreover, food inflation will also affect the export of dairy products. Thus, no doubt, India has the potential to become the leading exporter of dairy products, but before that, it needs to meet the increasing domestic demand.
At present, the milk production in India is around 120 million metric tonne, which makes the country self-sufficient when it comes to availability of milk and other dairy products. Since the opportunities are growing in the country, the companies will focus on India first. We are also focussing on India only and consider exports as a second option. We do export products to countries such as Singapore, the US and those in the Middle East, targeting the Indian diaspora settled there. NRIs often demand butter and other ethnic products (such as gulabjamun or shrikhand), so we ensure that they get these. Yet, exports constitute only one per cent of the total business. Since the demand for dairy products is huge in India itself, the companies will have to focus on the domestic requirements first.
India is the largest producer of milk after Denmark, so there are strong chances that India can become the largest exporter of dairy products. Further, there is ample quality land available for cattle grazing, which directly impacts the quality of milk. Moreover, there is good demand for indigenous products like shrikhand by Indians living abroad. However, there are certain issues that need to be dealt with before India could achieve this milestone. First, to export dairy products, there is a need for strong cold-chain infrastructure, as milk and milk products are highly perishable and require good refrigeration system while exporting it. Second, it is necessary to meet certain quality standards, which require setting up of good laboratories for testing, which are few in number at present. So, if such issues are addressed appropriately, India can definitely become the leading exporter of dairy products.
EDITORIAL TAKE
The demand for dairy products is increasing in India as well as abroad. The Indian companies are looking forward to increase their global presence, but due to factors like ever-increasing domestic demand, rise in milk prices, lack of proper cold-chain infrastructure & testing facilities etc, they are focussing only on the domestic markets. This clearly means that India has a long way to go before it can become a leading exporter of dairy products.
36
FACILITY VISIT Hindustan Tin Works Ltd
he ability to manufacture cans, ranging f rom 52 mm to 189 mm, for the food industry, sets apart HTWLs Murthal plant, Haryana, from its counterparts. This indicates the fact that all international sizes of food cans could be manufactured at the Murthal plant. The plant is fully integrated and automated, and is supported by high-speed automatic printing & lacquering machines for multicolour and halftone jobs. It manufactures cans for diverse food products like mango pulp, rasgulla, sweetened condensed milk, processed vegetables/fruits, milk/nutrition powders, coffee etc.
The prime raw material for can is tin sheet/tinplate, which HTWL procures according to the can specifications. For instance, the tin sheets are not same for food products and nonfood products like paints, pesticides etc. Even in the food category, tin sheets are not same for rasgulla and baby food. A can is categorised in terms of thickness, temper quality and coating.
Coating & printing

Once tin sheets are selected, it goes for coating and printing. The purpose of coating is to
1
With substantial investments in modernisation and automation, Hindustan Tin Works Ltds (HTWL) plant can offer cans of any size and shape that are available internationally.
re s i s t atmospheric effect on can/ products. Interestingly, coating inside and outside of a can is not the same. Inside coating of a can is done with white lacquer, apoxy phenolic lacquer,
aluminised lacquer depending on the product to be packed, and outside coating is more for decoration and protection of side seam, says Atit Bhatia, Senior Vice-President, HTWL. The company
Photo: Dileep Prakash
1. Can-end manufacturing; 2. Printing on tin sheets; 3. Can body welding; 4. Testing the critical parameters in the laboratory
38
Hindustan Tin Works Ltd
has installed a sophisticated coating machine from the UK, which has an analog system. According to Bhatia, due to the analog system, the lacquer/coating film on the tin sheet is controlled all the time, so that there is no variation in lacquer film, and its consistency is maintained. In its endeavour to provide best printing, HTWL has installed Marquess Plus from the UK, which is double colour and fully automated. The machine can store data, which means that if we make a shade for one job, the data will be stored forever in the computer. Any time if we want to print the same job, we just need to feed the job in the machine and will get the identical print and finish all the time. It means that chances of colour or shade variations are minimised, claims Bhatia. The machine was installed in 2010, and with this, the capacity of printing in HTWL has doubled.
are placed on the side seam welding body maker. After this, application of powder and outside lacquer for seam protection is done. The next processes include curing, flanging and beading. About 90 per cent of our products go for beading as it gives strength to the can body during transportation, points out Bhatia. Seaming is the last process where the body and bottom/top of the can are seamed and then automatically palletised. The plant has state-of-theart technology for can-making and computerised welding machines from world leader Soudronic of Switzerland. Similarly, flanging and beading machines are from Krupp, Germany, and seaming station from Angelus, USA. There are six can-making lines, with speed ranging from 80 to 400 cans per minute
We want to create a sustainable business, which strives constantly to retain market leadership and deliver products and services of outstanding quality, enhance stakeholder value, and promote working environment of the employees, in which they can grow and feel respected. Sanjay Bhatia
Managing Director
Laboratory set-up
The laboratory at the plant is wellequipped and all the critical parameters of cans like double seam, thickness of lacquer film, can beading and overall integrity of the can etc, are closely checked as per customers requirements. Double seam section of a can is tested in the laboratory by magnifying it 200 times on computer. Quality control is an integral part of the production process. Strict quality control measures at every step beginning from incoming raw materials to final product ensure the highest standards of our products, claims Bhatia. Machine shop/tool room facility is another feature for HTWL. With this, it can do any kind of dies and tool work here. Besides, it can design any kind of can in the plant.
Can-end manufacturing
Everything in this plant is meticulously done. Take the example of components department, which has the facility to manufacture smallest to largest component of cans. Here, rollfeed/sheetfeed presses from Taiwan are installed for manufacturing different types of can ends. With this machine, possibility of scratches on the end is prevented. Besides, production and quality have also substantially improved, says Bhatia.
Body making and seaming

The next step is slitting the printed sheets according to the size of cans. Once slitting is done, the printed body blanks
I am here for a long time because it has a friendly work environment, and management takes care of employees. I joined here as a worker and today I am an Assistant Engineer in the plant. With the growth of the company, we are also growing. Shiv Amrit Paul
Assistant Engineer - Murthal plant
Enhancing efficiency
HTWL is engaged in exporting to 21 countries, which includes nations in Europe, Australia and Middle East. It is one of the few companies exporting to China. This has become possible because of HTWLs infrastructure. In the last few years, we have invested ` 60 crore plus in our plant, reveals Bhatia. Employee management is another distinction for the company. There are people who have
been working in HTWL for a long time. The Murthal unit was established in 1995, although the company is in operation since 1958. Shiv Amrit Paul, Assistant Engineer - Murthal plant, says, I have been working in this unit since l5 years. I am here for a long time because it has a friendly work environment, and management takes care of employees. I joined here as a worker and today I am an Assistant Engineer in the plant. With the growth of the company, we are also growing. Currently, HTWL is taking several steps to become more energy-efficient and gain a competitive edge in the market. According to Bhatia, rising raw material prices is a major challenge for the industry. Our R&D team has been working hard and constantly trying for thinner gauge materials. We have already come out with cans in different shapes, which give premium look, says Bhatia. HTWL is using thinner steel to make the same quality can. In the last five years, its cans became 15 per cent lighter on an average. It means HTWL is using 15 per cent lesser steel to make same kind of can. This ultimately helps in reducing usage of natural resources like iron ore, energy etc. We want to create a sustainable business, which strives constantly to retain market leadership and deliver products and services of outstanding quality, enhance stakeholder value, and promote working environment of the employees, in which they can grow and feel respected, concludes Sanjay Bhatia, Managing Director, HTWL.
Email: prasenjit.chakraborty@infomedia18.in
39
INSIGHT & OUTLOOK
CHOCOLATE & CONFECTIONERY

DARK CHOCOLATE Unwrapping the bright side .................................................................................. 42 INDIAN CONFECTIONERY MARKET Perking up saccharine growth ................................................................................ 44 RAW MATERIAL PRICE HIKE Cropping profit margins of confectioners ............................................................ 46 INTERFACE Tomas Bruun We build double branding for our products in close co-operation with leading liquor brands............................................................... 47 FOOD SAFETY Lessons from Europes E. Coli outbreak .............................................................. 48
41
INSIGHT & OUTLOOK Dark chocolate
UNWRAPPING
the BRIGHT SIDE
Health and wellness being the current fad, dark chocolate manufacturers can indulge in relishing the emerging opportunities and brightening their growth prospects. However, the task is arduous for these manufacturers on account of fragmented market, consumer mindset and lack of promotional activities. But all is not dark; the right strategies will make the bean to bar journey a success story.
the cocoa content, greater is the amount of flavonoids. Besides, dark chocolate also serves as a powerhouse of antioxidants. However, in the Indian context, manufacturers of dark chocolates have to traverse a long distance. It is because majority of Indians perceive chocolate as a sweet product. According to a recent Technopak report, the chocolate market in India is pegged at ` 2,000 crore and is growing at the rate of 18-20 per cent per annum. The global chocolate market is estimated at around $ 80 billion. The industry caters to a variety of consumers and is extremely fragmented in terms of the product range. More than 65 per cent of the consumption takes place in the urban market. The report also reveals that at present, premium brands target audiences, who are familiar with the brand names or are just a selected group of consumers. The price range for these chocolates is another factor for its selected target group. However, with increasing spending power of Indian consumers, people have more money at their disposal, and hence manufacturers are optimistic about better growth in the near future.
he changing lifestyles, sedentary worklife and changing leisure habits coupled with reduced physical activity etc have resulted in an increase in incidences of non-communicable diseases, thus making consumers aware of the importance of healthy food. This factor is driving the demand for more nutritious and fortified health foods. As a result, Indian consumers have now become more sensitive to the health quotient of food consumed, and the market for such products has been rising. Since dark chocolate addresses several issues pertaining to health, it provides a plethora of opportunities for dark chocolate manufacturers in India. The age-old adage Health is wealth has been further reinforced by the dark chocolate manufacturers. Dark chocolate is made up of large amount of cocoa beans. Cocoa beans are rich in flavonoids that help reduce blood pressure. So greater
chocolate manufacturers, they need to create mass awareness about dark chocolate and the health benefits it offers before venturing into large-scale production. So far, in India, dark chocolate is being consumed by a small percentage of people, which is negligible when compared to the total population of India. For dark chocolate manufacturers, the task is fraught with challenges like fragmented market, price sensitivity, and perception of chocolate as an unhealthy product, among others. All these issues need to be addressed to get a firm foothold in the market; otherwise it will be a futile exercise. Like any other consumer, the health-conscious consumers too want the chocolate experience to be rich and indulgent, and since they do not consume it daily, they do not see it as a health hazard. So this segment is not really a big opportunity at this point of time. In fact, a couple of years ago, few products introduced on the health platform did not take off, observes Mani Bhagavatheeswaran, General Manager Confectionery, Godrej Hershey Ltd. Besides, chocolate market is a highly concentrated market, with Cadbury accounting for 70 per cent and Nestle
CHOCOLATEY FACTS
Chocolate segment accounts for 65 per cent consumption in urban market The segment is witnessing 18-20 per cent growth Dark chocolate reduces blood pressure; and serves as a powerhouse of antioxidants
Opportunities and hurdles

Though it is true that there is tremendous scope for dark
42
Dark chocolate
around 20 per cent of the marketshare. Entry into the premium chocolate segment requires a large capital investment for branding and production facilities. Also competing with the major international players with long and established history is difficult. Though there are several challenges at the entry level, there is a good profit potential in the industry, which the new entrants can exploit by enhancing the palate and evolving the taste buds of the Indian consumer.
Promotional strategy
Promoting a product is all about clever marketing primarily. The dark chocolate category rather than promoting products as indulgences is catering to the two most sought-after requirements of Indias rising upper middle class and affluent population healthy eating and illusions of grandeur. Dark chocolate in India is touted as a rich source of antioxidants, which gives the impression that it is healthier than indulging in normal chocolate. Moreover,
brands like Bournville represent themselves as symbols of prosperity via slogans such as Earn a Bournville, an idea that greatly appeals to Indias growing nouveau riche segment, points out Natasha Telles DCosta, Industry Analyst Foods Practice- South Asia and Middle East, Frost & Sullivan. Also with brands like Cadbury Silk being viewed as better quality and tastier chocolates, the Indian middle class, with higher disposable incomes, are willing to consider chocolate a luxury purchase and spend on it. It seems that positive effect of ingredients (of dark chocolate) on health is the cornerstone of promotional strategy. According to DCosta, the primary strategy is focussing on health benefits. While dark chocolate manufacturers are focussing on the antioxidant benefits, others are emphasising chocolates serotonin levels as mood-enhancing foods, she says. However, promotional activity of chocolates in India is still a low key affair when compared with other categories
of food and non-food products. This is mainly because earlier chocolate was never associated or related with health in India. Even today, chocolates primarily constitute the impulse-buying category, and most of the chocolate brands are placed near the payment counter. Globally, our parent company Hersheys is focussed on health and wellness segment, and has products targeting that space. However, in the Indian confectionery space, the opportunity is not big enough, laments Bhagavatheeswaran. It is high time for the chocolate manufacturers to take a calibrated approach towards the issue. For instance, if consumers are convinced about the health benefits the dark chocolate provides, then consumers in rural areas will also buy it. Have the chocolate manufacturers taken any step so far in this direction? The biggest plus point remains with its health benefits. What could be more promising than this?
43
INSIGHT & OUTLOOK Indian confectionery market
m g-ter r lon r g o i n g fo ntial nde pote nd is u s. us h a do w t nie men mpa o s tre able gr ional co old st nat or h Consumers sect essed a e multi ry e n rg are looking for ction has wit ed by la e conf it known brands with good rul dian market, arket, In y quality images. Swiss and Belgium tm the n e r uc r y, ctio chocolates are considered the best quality prod dus t d in e confe branded 30 per cent chocolates. It is in the upscale niche foo the g th oa of the Indian market segment, where brand and country c in enterin based t mi dyna layers moditypopulation. These will be of origin really matter to consumers when t p m mos the principal movers for growth making purchasing decisions. the foreign eing co ng in the confectionery market, which is Except for the top quality chocolates, Amo th. With n from b estimated to reach ` 38.5 billion by the consumers are usually not aware, and grow formatio s end of 2011. generally not interested in where a tran
Shushmul Maheshwari
n a traditionally rich country like India where there is a trend of serving sweet with every meal, people celebrate every occasion with sweets. This makes the Indian confectionery industry indisputably the largest among the food processing sectors. Broadly, it is divided into chocolate confectionery, sugar confectionery, and gums. This industry is further divided into hard-boiled sugar candies, chocolates, chewing/bubble gums and lollipops. In India, the structured confectionery segment is mainly dominated by multinational companies; though the domestic producers are steadily escalating their grip in the market. product has been manufactured as long as they are familiar with the brand. For instance, Tiffany, a popular brand with mass appeal, is mostly manufactured in the UAE. Indeed, large multinational companies have production facilities throughout the world and different distribution arrangements for various countries/regions. However, attractive packaging is important for the brand image. Indians associate quality with good packaging.
Consumers first choice

As far as products are concerned, chocolates and cereal bars are two of the fastest growing categories in the Indian confectionery market. While purchasing chocolates, consumers consider flavour, quality and packaging. From this perspective, a lot of development is taking place in these areas, and manufacturers are now coming up with different flavours & textures, besides focussing on innovative packaging. Of late, various manufacturers have segmented the market into different categories based on product differentiation on the basis of flavour. In this target segment, consumers are performancesensitive rather than being price-centric. Serving preferred products to these consumers facilitates manufacturers to command premium for their products. Moreover, the niche market in India is focussed on brand and image quality.
Catering to the health-conscious

Taking into consideration growing healthconsciousness among consumers, a broad range of sugar-free products in gums, candies, and chocolates have already been introduced. An enormous demand for dark chocolate with a high cocoa content is also included in this spectrum. These kinds of chocolates have become status symbols and are linked to the peoples aspiration and lifestyle, and malls are the perfect points-of-sales. Similarly, cereal bars are expected to be the most promising confectionery category in near future. Factors including
Demand drivers
Rapid economic growth, rise in disposable incomes, increasing urbanisation, and the continued spread of mass grocery retail will stimulate the demand for confectionery products. Buoyed by higher incomes, Indian consumers are gradually gravitating towards higher-value products, in line with a growing familiarity with Western cultures. M o r e o v e r, confectionery manufacturers are targeting children up to 14 years, which covers around
44
Indian confectionery market
increase in number of diagnosed diabetics will push sales of confectionery products in India that are perceived to be healthier than traditionally available sweets. Moreover, gifting chocolates during festivals also continue to gain reputation as these products have better shelf-life than some other sweets.
Competitive scaling
With the demand for high-end confectionery rising, India is gradually gaining reputation as a favoured avenue for foreign investments,with large multinational companies (MNCs) entering the confectionery market. These international brands are flowing into the market either via direct imports or by acquisitions of already existing confectionery companies. This will indirectly open up new avenues in the market and aid in exploring possibilities to introduce new products in the country. There is an enormous potential for exports too. Moreover, the unexplored rural Indian markets provide an opportunity for the confectionery manufacturers. Increased consumption among the middle-aged and older people is also contributing to the growth of this segment. Besides, the increasing competition in the Indian confectionery industry has made it essential for the companies to go for customisation of products, considering Indian choices and customs. This has been one of the key strategies for the success of foreign players in India. On the strategic front, collaboration with the aim to gain a competitive edge in the confectionery market has significantly
increased. Recently, Campco has signed a deal with Karnataka Milk Federation to manufacture chocolates at its facility. The company nearly produces every kind of molded chocolates along with semifinished products such as cocoa butter and cocoa powder. Further, Nestle India, one of the leading confectionery brands in India, is planning to invest ` 2 billion by end of 2011 for manufacturing chocolates in Punjab.
Various confectionery players should focus on adults and come up with products, which suit their tastes and pockets
Road ahead
The large population of India unfolds a huge potential for the confectionery industry. Innovation in products and marketing strategies is the need of the hour for companies operating in this market. In future, penetrating deep into the urban market in conjunction with the rural market will provide exciting growth opportunities to the potential industry players. Thus, the confectionery industry in India is estimated to grow at a CAGR of around 8 per cent between 2011 and 2015. Since chocolate is not a planned purchase, it is rather an extravagance and an impulse purchase. Hence, the focus should be on packaging and pricing to entice the consumers. With the escalation in modern retailing, there is a tremendous scope for private labelling of products. Last but not the least, growth of the confectionery market will be determined by consumer sophistication and alteration in socio-economic status of the market. To strengthen their place in the market, companies must study consumer psychology intensely. Incessant innovations in product development, effective marketing strategy, and consideration of the key trends are driving growth in the confectionery category and will facilitate players to grab a bigger marketshare.
Shushmul Maheshwari is the Chief Executive of RNCOS E-Services Pvt Ltd, a market research & information analysis company with global presence. He has spent more than 15 years working in the senior management teams of both, Indian and multinational companies. He has gained expertise in research & analysis field and actively participated in various national and international conferences & discussions organised by business & trade-related associations. Email: shushmul@rncos.com
Industry shortfalls and remedies

India has witnessed a massive increase in the consumption of chocolates and candies in the past few years. Indeed, it is counted among the rapidly growing confectionery markets in the world. Although the country offers lucrative opportunities to new entrants due to rapid urbanisation and purchasing power, there still exist some roadblocks, which may hinder the exponential growth prospects of this industry in future. These include: The growing inflation and food prices along with the increasing crude prices whereas rising cost of sugar is a cause of concern, there is also the matter of working out costs in packaging that is driven by petroleum products, as confectionery items are packed in plastics Duplicates and look-alikes pose a major challenge The industry is still unsuccessful when it comes to targeting the adult group and the major focus in on products that cater to kids The industry regulators need to consider the following suggestive measures to present a remarkable position of India in the confectionery market globally: More emphasis should be laid down on the pricing strategy of various ingredients like sugar, milk powder, packaging material, etc In order to maintain the quality of products, the government should create a cell, which can look into the issue of counterfeit goods
PRODUCT INNOVATION
CavinKare has ventured into the confectionery segment with its liquid candy Funfills at ` 1 price point under the brand Chinnis. ITC intends to foray into the chewing gum market and increase its portfolio in the confectionery business. Amul is focussing its efforts on product development and is launching Trix brand.
45
INSIGHT & OUTLOOK Raw material price hike
CROPPING PROFIT MARGINS

of confectioners
Rationalisation & simplification of tax structures, and bridging the demandsupply gaps are the two issues to be prioritised for containing price rise in the food sector. Aggravating the situation further is the shortage of crops. All these point towards the need for concerted efforts by confectioners to tide over the concerns arising from rising raw material prices.
prices is higher indirect taxes imposed by the government. While India may have a well-developed tax structure with clearly demarcated authority between Central & State Governments and local bodies, there is an urgent need for rationalising and simplifying the tax structure for the food & beverage industry, she says. Although primary agricultural commodities predominantly enjoy tax exemptions, processed foods are subjected to multiple levies. All these additional high raw material cost pressures percolate down to consumers, adding strain on household budgets and indirectly placing pressure on the confectionery market, as discretionary spending on comfort food items diminishes. raw material prices. Food prices are going up because of increasing consumption due to higher incomes of people and inability of production units to keep pace with the growing demand, points out Jayant Ambast, Director Supply Chain, Perfetti Van Melle India Pvt Ltd.
Making the strategic move

The Indian manufacturers (chocolate) have so far coped with raw material price hikes (over 30 per cent) by absorbing costs within, and reducing margins. However, as prices continue to rise, particularly for cocoa, which is primarily imported into India, manufacturers may soon have to hike their product prices, opines DCosta. No doubt, rise in the cost of raw materials has put a pressure on confectioners price-competitiveness. They are presently moving from the dominant 50 paisa hardboiled toffees to the ` 1 segment. The industry will see a widespread price hike in the products like hard-boiled candies etc and the price burden will have to be borne by the consumers. Given our positive outlook on the Indian economy and the consumers rising purchasing power, there is a possibility of industrywide price hike, points out Chauhan. It is time for confectionery manufacturers to review their offerings and rationalise them with weight reductions wherever possible; review recipes/ packaging and shift to lower cost options if feasible; improve processes to cut costs; and strive for higher productivity.
f late, steep rise in raw material prices has put every segment of the food industry in jeopardy. This has ultimately resulted in price hike of end-products and consumers have to bear the brunt. According to Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Ltd, one of the reasons for increase in raw material
The causal factors

The reasons for raw material price hikes vary from product to product. According to Natasha Telles DCosta, Industry Analyst Foods Practice- South Asia and Middle East, Frost & Sullivan, raw material prices for chocolates have risen over 30 per cent over the last few years (since 2006), primarily due to rising prices of cocoa. Prices of cocoa have nearly doubled since 2006, due to crop shortages, and increased consumption of chocolate (especially of dark chocolate that requires more cocoa). Over 70 per cent of the worlds cocoa is supplied in bulk from Cote dIvoire, Ghana, Indonesia and a few South American countries, DCosta points out. The demand and supply situation, to some extent, is also responsible for rise in
SOUR TALE
Prices of raw material for chocolate have increased by almost 30 per cent since 2006 Price hike has resulted in reduction in profit margins for chocolate manufacturers Focus is on moving 50 paisa hardboiled toffees to the ` 1 segment
46
Interface - Tomas Bruun INSIGHT & OUTLOOK
We build double branding for our products in close co-operation with leading liquor brands
says Tomas Bruun, Export Director, Anthon Berg. In an interaction with Mahua Roy, he discusses the strategies that have made the miniature liqueur chocolate bottles an aspirational product worldwide. How flourishing is the liqueur chocolate market in India?
As the consumer base for exclusive chocolates is rapidly growing in India, we are experiencing increased interest for our unique products from the market. It will take some time before the Indian consumer has truly discovered liqueur-filled chocolate delights. But once established in India, it is bound to see acceptance in a substantial way. the long-lasting trend to end any time soon. The combination has established itself as an absolute sublime within the overall chocolate category, and even more so in the premium and gifting categories. More than half a century ago, Anthon Berg invented the world famous liqueur chocolate bottles. Today, the global market for liqueur chocolates is still looking good for Anthon Berg. We have built a solid distribution on a global scale through the last fifty years. Our strongest markets are America, Asia, Oceania and Europe. Outside our local market of Scandinavia, 60 per cent of our global sales are liqueurrelated products. We continue to renew and refresh our products & to keep them spot on current trends.
What are the pioneering efforts by Anthon Berg to enhance product quality?
Some of our central core values are quality and responsibility. The ownership we take in our business and the way we do it, in all aspects & levels, rests upon the idea that we believe we are on a mission to remain & grow as one of the worlds finest confectionery providers. This is an ambitious agenda as we are part of a quite competitive industry, but we know we are fortunate to have some strong tools to fulfill our mission.
What makes liqueur chocolates a successful product?

Liqueur chocolates are unique as they are presented in three categories: confectionery, gifting and spirits. We are working with a triple facing strategy. The liqueur chocolate market internationally is a dynamic entity in which we have to bring innovation, performance and value creation to our customers. At the end of the day, it is also about keeping the consumer satisfied. Our goal is to let the consumer become excited and inspired to share or give away our high quality chocolates.
What marketing strategy do you adopt to cater to the consumers?

Anthon Berg marketing strategy is to continuously renew our product portfolio in close co-operation with the leading liqueur brands in the market. This way we build a double branding for our products. This strategy creates double recognition for the consumer. Anthon Bergs tailor-made products cater to the different markets and consumer trends worldwide. We manage every step of creating chocolate liqueurs in-house, and can therefore, secure the product perfection from taste and texture to packaging and trade marketing. This gives us the benefits of a holistic marketing chain.
What is the export potential of liqueur chocolates?

The global export potential for liqueurfilled chocolates is of infinite potential. One needs to manage licenses and remain an innovative leader. Sales to overseas markets such as North America, South East Asia, Australia and New Zealand are witnessing growth. Anthon Berg is able to generate significant traffic throughout retail stores due to the uniqueness of the products. Also, our products bring immense value to the retail floor. Consumers find that our products are fun to share, and talk about.
How is the global market for liqueur chocolates?

Chocolate and liqueur is a classic combination in the premium market for chocolates, and so it has been for more than a century and for good reasons. The two components are a perfect food pairing, and we do not expect
47
INSIGHT & OUTLOOK Food safety
Lessons from Europes E. Coli outbreak

Acting now is better than reacting later. The life-threatening E. Coli outbreak in Europe aptly confirms this and emphasises on the fact that food producers must learn from the lessons in the past, and thereby pursue best practices in manufacturing.
Niranjan Nadkarni
n May 2011, the deadliest Escherichia Coli (E. Coli) outbreak in recorded history claimed its first victim, an 83year-old woman in Germany. Just two months later, nearly 1,000 people were diagnosed with Haemolytic Uraemic Syndrome (HUS), a life-threatening gastrointestinal infection caused by the virus, and the death toll rose to 50. In addition, 4,050 people have been confirmed as infected with E. Coli in no less than 14 European countries, the US and Canada. At present, the origin of the outbreak is unknown although it continues to be fervently debated. First, it was thought to be cucumbers imported to Germany from Spain. Then, Germany discovered a trail of evidence to suggest that it originated in organic bean sprouts in Hamburg. And now, the European Centre for Disease Prevention and Control believes that the source may actually be fenugreek seeds in Egypt.
Irrespective of where the origin lies, the outbreak and subsequent confusion have once again raised serious questions about the scale and fragility of the global supply chain, as well as the safety of organic farming practices. So what can food producers in India learn from the outbreak?
important and, in doing so, creates a culture of best practice.
Organic, no safer than non-organic

Organic food producers require the same stringent standards for growing, harvesting, distributing and storing food as non-organic producers. Both, for example, require certification to food safety standards, such as GLOBALGAP, Hazard Analysis and Critical Control Points (HACCP), Safe Quality Food (SQF) and Good Manufacturing Practices (GMP), and must conduct audits to actively document and verify management practices, seedling sources and other inputs. This approach improves traceability something lacking in the recent outbreak and adds value to products by assuring end-consumers that they have been properly grown and harvested.
The E. Coli outbreak in Europe underpins the urgent requirement for improved safety and accountability in the food industry. Prevention, not damage control
Reacting after the onset of a food scare is less effective than preventing it in the first place. Prevention is best achieved when food safety and quality are considered strategic objectives ones that improve financial performance. This approach, for example, helps employees at all organisational levels understand why their actions are
Farm-to-fork approach
A rigorous and effective farm-to-fork approach to food safety is imperative. To
48
Food safety
achieve this, producers should follow the steps outlined below at various stages: Farm level: A holistic approach to food safety begins at the farm level with seed testing; and other tests pertaining to animal feed as well as soil condition. This should then be supplemented with auditing/certification and training & the implementation of good cultural practices and training of staff. Genetically Modified Organism (GMO) testing has become a necessity in the light of legislation imposed in the European Union, Japan, South Korea, Australia, New Zealand and in an increasing number of other countries. They have established labelling laws for approved bioengineered crops and prohibited the import of unapproved varieties. Manufacturing level: In the second stage, tests, audits/certification and training must be carried out at the manufacturing or processing level. During this stage, tests involve nutritional labelling, studies pertaining
to shelf-life of the foodstuff and water analysis. The best solution is to build food safety and quality into the production & manufacturing processes. The HACCP concept is a basic instrument for the food processor to identify, evaluate and control risks to food safety step-by-step. It has worked well for a number of years. For example, the United States Department of Agricultures (USDA) Food Safety and Inspection Service reported that between 2003 and 2006, its implementation led to a steady decline in the incidence of E. Coli levels in raw ground beef. As a result, major US food processors and food service companies now require their suppliers to implement HACCP, GMP and/or Good Agricultural Practices (GAP). Distribution & retail level: Finally, testing, auditing/certification and training should also be undertaken at the distribution and retail stage. Checks, for example, should be conducted on
the packaging, containers and storage facility, supplemented with hygiene and vendor assessment audits.
All for one and one for all

The E. Coli outbreak in Europe underpins the urgent requirement for improved safety and accountability in the food industry. It is important for food producers in India and every other nation to understand and respond to the lessons it provides.
Niranjan Nadkarni is the CEO at TUV SUD South Asia, one of the worlds leading providers of integrated testing, inspection and certification services to the food industry. He is a member of the Board of Management for TUV SUD South Asia, and the Chairman of the Board of Management for TUV SUD Bangladesh. For details, contact Avijit Chakrovorty on email: avijit.chakrovorty@tuv-sud.in
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AUTOMATION TRENDS Human-centred design
PRACTICAL SOLUTIONS ST
for the
Mahua Roy
he food & beverage industry is embracing automation in order to maintain consistent quality of products, with little or no human interference. However, the little human interaction itself poses a complicated human-machine interface.
21 CENTURY
End-users of automation face multiple machine interfaces for products that often increase functionality. However, one would require advanced knowledge for obtaining optimum results. Keeping all challenges in mind, Emerson Process Managements Human-Centered Design (HCD) initiative introduced redesigned instrument screens for more than 50 field devices, significantly improving their usability. generation stepping in, the automation service providers are taking note of this and are bringing in new products to suit them. Merchant provides an insight into the needs and demands of the younger generation. He asserts that they need simple, quick, more reliable and fully featured automation solutions with the following facilities: Web-enabled technology: Automation solutions are expected to be programmed through web/internet options, provide system diagnostic/alarms/production status through SMS/emails etc. PLC or controller must have its own webpage (web server functionality) that can be viewed for configuration, diagnostics and real-time system status Remote programming of PLC and automation products through intranet/internet Open programming practice, for example IEC 61131-3 based programming for PLCs, which makes user vendor-independent. It should be loaded with portability of programs and adaptability to modern programming languages GPRS-based solutions for unmanned installation From service and support point of view, they expect web-based training & support training at anytime and from anywhere like through online or offline webinars, video portals Automation is extremely necessary for quality control and food safety. Presenting a cost-efficient, simpler interface will open the doors of opportunities for automation service providers.
Simple and compact are the two words that are inspiring innovation in the global technology industry. From mobile phones to computers, to even ECG machines, lucidity is in. The automation industry too is working towards delivering products with increasing amount of simplicity and ease of use.
Human-centred design initiatives

Process units and plants are becoming larger, and to keep pace with that, sensors and other instrumentation devices need to get smarter. As a result, this leads to development of engineering, controls and maintenance tools that are more advanced and complex. Sophistication of automation product technology is enhanced to meet the ever-increasing expectations of customers from automation products. Hence, automation products are becoming more sophisticated by incorporating high performance processors, fast and safe networking protocols, wide range of functionality modules, augmented instruction sets and standard programming practices, etc. To make it userfriendly, scalable, reliable and adaptable to newer technology, are the main challenges for automation product manufacturers, says Farook Merchant, Chairman & MD, Messung Group - one of the leading players in industrial automation & Programmable Logic Controller (PLC).
Suitable for changing demographics

The dynamics of the workforce in India is undergoing change. With the younger
50
ENERGY MANAGEMENT Efficient equipment
Courtesy: Key Technology
SWITCH to OPTIMAL POWER UTILISATION

Optimising processing & cleaning, minimising water utilisation, using rightsized equipment, etc can help food processing companies to optimally utilise power, thus having a huge impact on plants energy-efficiency.
Rakesh Rao
reduce wastage and save energy are evoking positive response from the users. By nature, our machine has few mechanical parts in contact with the product, so it is easy to clean, thus reducing the cleaning cycle. We have also worked a lot to reduce the size of our tanks by using deported nozzles to reduce cleaning cycle to the minimum. This saves energy, and even better it saves tonnes of water that you will have to recycle otherwise, says Ricard. Garrett adds, The primary benefit of energy-efficient equipment is the direct cost savings that come from reduced energy use. Additionally, this equipment is often more efficient in its use of water, which would reduce the costs associated with acquiring water and handling wastewater. If an equipment supplier improves energyefficiency by enhancing sanitary design, the processor is likely to benefit from improved food safety and might be able to run the equipment longer between sanitising it, thus increasing productivity.
Cleaning process
Reduction in consumption of raw material and water can also lower energy requirements of a food processing unit. Hence, each step should be looked at objectively with the aim to reduce waste and lower input of water. For example, in sensitive applications, bottles and caps have to be decontaminated. This process consumes a lot of water & chemicals, and any method to reduce it drastically or even eliminate can be a boon to beverage processors. Serac has taken the first step in this direction. For cap treatment, Serac now uses the pulsed light technology, a 100 per cent dry solution, where a flash of high energy light literally explodes the bacteria. We also have developed
Simple and accurate

As food companies seek to lower their cost of processing, equipment manufacturers have put energy-efficiency high on their priority lists. Nicolas Ricard, Area Sales Manager, Serac, says, Serac net weight rotary fillers are energy-efficient by nature. This machine runs smoothly on just one small electrical motor. In comparison, in-line filling machines have complex mechanisms with multiple motors and complex movement. Also, our net weight technology is simple and do not require high mechanical force like piston filler; we fill by gravity we only have to open and close valves using small cylinders. Our accuracy reduces the giveaway in every bottle and also allows our customer to fill more bottles. As customers become sensitive towards excessive power utilisation, companies that are constantly improving their machines to
ising energy costs have forced food processors to optimise power consumption through energy-efficient equipment in their processing as well as packaging line. We are aware that one of the biggest expenses plants have is power and water, so we are diligent in working towards reducing the energy and water required by our equipment. We use only premium efficiency motors and are continually updating other components such as lighting to reduce energy use. Keys Iso-Flo and Impulse vibratory conveyors operate within a natural frequency, moving products through targeted, harmonic motion, which inherently minimises energy use, opines Rick Garrett, Project Engineering Manager, Key Technology.
TIPS TO ACHIEVE ENERGY EFFICIENCY

Use current, up-to-date equipment Automate manual processes Monitor power consumption and regularly take steps to optimise power use
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Efficient equipment
in collaboration with Nestle our H2O2 treatment, which is certainly the most energy saving way to treat bottles.
Handy tips
While equipment manufacturers are developing energy-efficient machines, the user should also take appropriate steps to ensure smooth running of the machine to derive maximum benefit. As a first step, Ricard feels, end-users should choose their equipment carefully, as there are many machine manufacturers but very few put a real effort to help reduce energy consumption. He adds, Second, one should optimise production schedules so that the machine stays in standby as less as possible. Third, optimise your process and cleaning cycle. Finally, do not hesitate to contact the manufacturer; we often have the solution and advise you are looking for. It is important to select right-sized equipment for processing. Ricard says, It is a simple concept but very true. Many of our customers over size their machine because they are used to nonefficient and unreliable machine. If they want to produce X bottles, they will ask a machine for X + 30 per cent because they expect the machine to fail at some point. Buying an efficient and reliable machine requires some investments. You need to put the price for the quality, but at the end of the day, the savings are there.
Tracking consumption
To device an effective energy management strategy, it is imperative to know the consumption pattern of key equipment/ processes. To identify specific culprits of high energy usage, a processor can use an amp meter to look at the power used by each piece of equipment. They can compare that use to current standards to determine if an upgrade might be of value, or they can let the supplier of that machine know their current use and ask for recommendations in improving the energy-efficiency of that machine, explains Garrett. In general, replacing or upgrading old equipment and automating manual processes help a processor improve its energy efficiency. Motors are among the biggest energy users in a plant and significant advances in energy-efficient motors in the recent years mean many processors have the opportunity to improve energy-efficiency by upgrading the motors found on various types of equipment, adds Garrett. It is said that efficient processing equipment leads to effective energy management. Agreeing with this, Garrett says, Efficient processing equipment certainly leads to effective energy management because with equipment that is performing at its peak, no additional processes or labour needs to be added to accommodate for the poor results of under-performing equipment. But even highly efficient equipment needs to be utilised optimally to derive maximum benefits. As Ricard rightly puts, Keep in mind that the real loss is when your machines are in a stand-by mode, not producing, and all your plant consumption of energy is pointless.
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POLICIES & REGULATIONS Palm oil import in India
ndonesia recently slashed the export duty on refined palm oil, while lowering it just a tad for crude palm oil (CPO). This move aims to encourage exports of refined palm oil, and at the same time, reap benefits of value-addition locally. However, this move is expected to have an adverse effect on Indian refined palm oil industry. India, with the import of 62-63 lakh tonne of palm oil, has emerged as the biggest palm oil importer in the
So, the problem is rather myriad. The Indian companies will receive a severe blow with such a significant tax reduction on export of refined palm oil by Indonesia, points out Philip C Sharma, Director, Sharmas Ideas of Restaurant Services.
Adverse impact
The implication of the decision is far and wide. It seems that Indonesia wants to discourage the export of CPO and at the same time encourage refined palm oil export. Interestingly, the country does not have sufficient
not happening. The government is unlikely to make any changes in the import duty, which is levied on refined palm oil for fear of encouraging high inflation. Currently, the food inflation is above 10 per cent. Naturally, the local edible oil industry is demanding that the duty on imported refined oil be based on the invoice value rather than on tariff value, which was substantially lower.
Long term solution

In order to reduce the dependence on imported crude palm oil, the
The impact of Indonesias
The decision of Indonesian government to reduce tax on export of refined palm oil will have a direct impact on the capacity utilisation by the Indian refiners.
world. Indeed, in the last two years, especially after duty on refined oils was reduced to 7.5 per cent, refined palmolein inflows have risen sharply, which currently stand at about 12 lakh tonne a year. Interestingly, CPO refined in India accounts for around 50 lakh tonne. The signific ant reduction (from 25 per cent to 13 per cent) of export duty by Indonesia will directly affect the utilisation of capacity by the Indian refiners. Hence, this decision poses a threat to the Indian vegetable oil processing industry as its cost equation will get adverse vis-vis refined palm oil of Indonesia. capacity for refining to cater to the whole world. It is estimated that the consumption of palm oil will grow 5 per cent every year in India, in that eventuality there will be demand-supply gap. So, there will be every possibility of rise in price. If there is a rise in refined palm oil, one cannot rule out rise in prices of other edible oils. The situation is rather tricky; in such cases the government generally offers safeguard to the domestic industry by imposing or reducing tax, whichever is applicable depending on the situation. Unfortunately for vegetable oil industry, this is Government of India in the Union Budget of 2011-2012 had allocated ` 300 crore to bring 60,000 hectares under oil palm plantation. And now the government needs to take calibrated approach to safeguard the interest of domestic players amid growing concerns post Indonesias decision to reduce export tax on refined palm oil. If the Government of India does not take any counter measure to the Indonesian move, a surge in lowpriced refined palmolein imports can threaten the promotion of indigenous oil palm plantation and subsequently the industry.
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STRATEGY Marketing alcobevs
It took a gap of 28 years for Hindustan Unilever, the company behind the iconic Fair & Lovely brand, to realise what opportunities a mens fairness cream can provide. Today, the mens fairness creams category in India is growing at a whopping 31 per cent! Now, the alcoholic beverages (alcobevs) industry, which has predominantly concentrated on men, is slowly examining the prospects to customise products and strategies towards the fairer sex.
Mahua Roy
25-35, which they consider a promising consumer base.
bout 100 women are registered with The Spirit of Nero - the first exclusive womens whisky club in India. The club organises events that acquaint the members with the correct style of nosing the drink, choice of pre- & postdinner whiskies, and glassware options. Whisky, which boasts of a loyal customer base of men, is being actively welcomed by feminine taste-buds. A decade ago who would have foreseen this transformation? With evolving employment avenues and work cultures, there is rising acceptance of alcoholic beverage consumption among women, as a part of socialising. Datamonitor forecasts the Indian alcoholic beverages to cross the $ 39 billion mark by 2014. The sector grew at a CAGR of 12 per cent between 2004 and 2009. Marketers are actively pursuing young women between ages
Highlighting product attributes

Experts unanimously agreed that the taste proposition needs to be prominently present in the marketing communication. Taste is the attribute on which a repurchase can depend, irrespective of the brand equity or innovative packaging. There is a big potential here for flavoured ready-todrink (RTD) options as well, across liquor categories. Rum, vodka, and even white whisky are an option here. White whisky can bring in a much-needed innovation. Besides, lightness too is an important product attribute that is appreciated. Women tend to prefer lighter drinks than the darker and heavier ones, points out Harish Bijoor, brand expert and CEO, Harish Bijoor Consults. Research shows that vodka is favoured tremendously by Indian women.
Vodka is the fastest growing Indianmade Foreign Liquor (IMFL) segment in India. Its growth is rapidly increasing due to increase in the number of pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 5 years at a CAGR of 44.4 per cent, as per a report by AM Mindpower Solutions. Wine, the preferred beverage among women globally, is also showing optimistic figures in India. It is showing a steady growth of 20-25 per cent per year in India, with red wine occupying a major share, followed by white and ros. The health attribute can also be explored by marketers, as urban young women show increased levels of health consciousness. Low calorie, lightness and other health benefits can be highlighted to position an alcoholic beverage effectively towards women, opines Siddharth Singh, Associate Professor Marketing, Indian School of Business
Expert Speak...
Harish Bijoor, CEO, Harish Bijoor Consults
Siddharth Singh, Associate Professor - Marketing, ISB
Rajneesh Krishna, Sr Professor, MICA
Permission marketing and marketing to kitty groups is possibly a way to go in this segment.
Instead of focussing solely on women, perhaps it may be better to focus on couples.
Alcohol should be positioned towards women as a friendly, social beverage with the message lets be friends.
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Marketing alcobevs
(ISB), Hyderabad. Popular beer brands like Corona, Budweiser and Kingfisher have lighter versions available, however, the marketing communication is not directly aimed at women. Says Bijoor, A feminine beer is a missing element in the marketing mix of liquor companies as of today. This is a space to be explored. Rajneesh Krishna, Sr Professor, Mudra Institute of Communications, Ahmedabad (MICA), explains, Women tend to enjoy the feeling of exhilaration on consumption of alcohol, but are not largely comfortable with the feeling of being excessively high or drunk. They would prefer lighter versions of beer or cocktails as they would prefer a slow, but long-lasting high.
Flavour favour
As pointed out by Bijoor, the RTD alcoholic beverage category has immense potential to attract the woman consumer. Bacardi is the clear market leader with its Breezer brand enjoying 96 per cent market
share. Says Arvind Krishnan, Director Marketing, Bacardi India, With Breezer, we try to highlight a contemporary feel to connect with the consumer. We lay stress on taste and are constantly innovating products to suit the palates of our audience. The company recently launched Blackberry Crush variant in India. Besides, flavoured vodka also has a loyal customer base in India, with Diageo launching flavours consistently for its SmirnOff brand. Also recently, United Spirits launched three twin-flavoured variants of Vladivar Vodka lime-mint, orange-pepper and green apple-mint bringing out the innovation of the first twin-flavoured vodka in India. Indeed RTDs and vodkas are clear favourites among women, but other drinks too are eyeing the woman consumer. Brown-Formans globally celebrated Jack Daniels has come up with Jack Daniels Tennessee Honey variant, which was launched in India few months back. This variant is mixed with proprietary honey
liqueur resulting in a unique, smooth offering, as reported by the company.
What women want?

Often cited as the most difficult question, it is, however, quite simple to comprehend the need gap and devise solutions accordingly.The advantages of promoting alcoholic beverages towards women are plenty. Women, who are inherently talkative and socially active, are also the most likely women to amplify a brands message through word of mouth. This provides brand amplification, as undoubtedly, word-of-mouth or referrals have larger effect than brand promotions itself. Wouldnt you ask your friend whether the recently launched product or recently inaugurated restaurant or recently released movie is good, irrespective of the brand message? Same rationale applies here. The more brands they drink, the more the product field is discussed and the more expert & persuasive that discussion becomes. Thus, it is important to realise the influence of the influencer!
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TIPS & TRICKS Water management
Effective water treatment techniques for beverage processing

Pure water is the primary requisite for food and beverage industry. With regulatory standards getting stringent with each passing day, there is an increase in the demand for good quality water. Here are some tips for efficient water treatment systems, which can be employed by beverage manufacturers.
ure water devoid of any microbial or chemical contamination is an essential element for all the segments of the industry, especially the beverages sector that is among the largest consumers of water. Recently, there has been a significant focus on the quality of water being used for beverage production. The basic concern for the industry includes bacteria, alkalinity, sodium, water hardness, chlorine, yeast, etc, that may be present in the water. These issues pertaining to contamination of water thus call for efficient water treatment systems. Given below are some handy tips that will enable to execute this task effectively.
For reducing the hardness of water due to the presence of calcium and magnesium, ion exchange systems can be employed to make water soft. It is also known as the demineralisation process.
1 3 5
Membrane technology filtration such as Reverse Osmosis (RO) system for high purity can be used by the juices, soft drinks as well as packaged water segment.
Chemical disinfectant system such as chlorination can be the basic step for water treatment.
In the soft drink industry, lime softening water treatment system for the reduction of hardness and alkalinity can be employed because alkalinity destroys the flavour of acidic fruit extracts. In lime softeners, breakpoint chlorination can also be practised. The finished water is filtered, and then passed through activated carbon as a final precaution for removal of chlorine and residual tastes or odours. Ozone disinfection for the removal of harmful bacteria in water via ozone gas can also be employed by the bottled water industry.
Another treatment process is ultra filtration membrane process, which removes the suspended solids while the treated water passes through the membrane.
UV disinfection treatment system is another method. It disinfects water by inactivating pathogenic micro-organisms such as viruses, bacteria and parasites, which may be in the water.
Additional treatments such as sedimentation, oxidation and precipitation can also be employed.
Desalination techniques to remove excess salt and minerals from water can be used to purify brackish water.
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PROJECTS
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.
Cattle feed unit
Emu meat processing
Modi Naturals Ltd

Project type New facility Project news Modi Naturals is currently implementing a cattle feed manufacturing project at Pilibhit in Uttar Pradesh with a cost of ` 10 million. Project location Pilibhit, Uttar Pradesh Project cost ` 10 million Implementation stage In progress Contact details: Modi Naturals Ltd Bisalpur Road, Pilibhit 262 001 Tel: 05882-257 131 Fax: 05882-256 741 Email: corporate@modinaturals.com --------------------------------------------Dairy processing
Vileena Emu Processing Pvt Ltd

Project type New facility Project news Vileena Emu Processing is constructing emu processing unit with an investment of ` 18 crore in Phase-I and ` 10 crore in Phase-II. The unit spread over 22 acre at Nuziveedu in Krishna district of Andhra Pradesh. The unit will have an installed processing capacity of 300 birds per day. Trial run, with 80 birds a day, will be completed by March 2012, and commercial production is expected to start from April. Project location Nuziveedu, Andhra Pradesh Project cost ` 18 crore (1st phase) and ` 10 crore (2nd phase) Implementation stage In progress Contact details Vileena Emu Processing Pvt Ltd G5, Sai Apartments Vijayawada, Andhra Pradesh Email: info@vileenaemu.com --------------------------------------------Floating fish feed
Tel: 07744227683, Fax: 07744276175 Email: mail@ibgroup.co.in --------------------------------------------Mango pulp processing
KKP Marketing India Ltd

Project type New facility Project news KKP Marketing India is planning a mango pulp-processing unit in Kutch district of Gujarat at a cost of ` 200 million. Project location Kutch, Gujarat Project cost ` 200 million Implementation stage Planning Contact details: KKP Marketing India Ltd Balaram complex, Nr. ICICI Bank Station Road, Bhuj Kutch 370 001 Tel: 02832-224411 Email: info@kkpmarketing.in --------------------------------------------Packaged foods
Iffco
Project type New facility Project news Iffco is setting up an integrated dairy farm at a special economic zone (SEZ) in Nellore, Andhra Pradesh. It is also tying up with a foreign partner for the new venture. Project location Nellore, Andhra Pradesh Project cost Not known Implementation stage Planning Contact details: Indian Farmers Fertiliser Cooperative Limited (IFFCO) IFFCO Sadan, C-1 District Centre, Saket Place New Delhi 110 017 Tel: 011-4259 2626, 2654 2625 Email: kcahuja@iffco.in
Nestle India Ltd

Project type New facility Project news Nestle India is scouting for locations in the North East (NE) for setting up a manufacturing plant. The company will initially focus on packaged foods such as noodles and chocolates. Project location NE States Project cost Not known Implementation stage Planning Contact details: Nestle House Jacaranda Marg, M Block, DLF City Phase 2, Gurgaon 122002 Tel: 0124-238 9300 Email: himanshu.manglik@in.nestle.com
Abis Exports (India) Pvt Ltd

Project type New facility Project news Abis Exports is planning a 1,200 tpd capacity floating fish feed (soya-based) manufacturing unit in Chhattisgarh. Project location Rajnandgaon, Chhattisgarh Project cost Not known Implementation stage Planning Contact details: Abis Exports (India) Pvt Ltd Baldeo Bag, Rajnandgaon, Madhya Pradesh
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EVENT LIST
NATIONAL
CHENNAI
Tamil Nadu, Dec 8-11, 2011, Chennai Trade Centre
INDORE
Madhya Pradesh, Jan 6-9, 2012, Poddar Plaza, Nr Gandhi Hall
AURANGABAD
Maharashtra, Feb 17-20, 2012, Garware Stadium
Indias premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.
For details contact: VNU Exhibitions Europe Jaarbeursplein 6, NL-3521 AL Utrecht The Netherlands Tel:+31 (0) 30-2952700, Fax:+31 (0) 30-2952701 Email:info@vnuexhibitions.com
For details
Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022 3003 4651 Fax: 022 3003 4499 Email: engexpo@infomedia18.in
Food & Bev Tech 2012

International exhibition & conference for the food and beverage processing industry; April 25-27, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Saurabh Rajurkar, CII (WR) 105, Kakad Chambers, 132, Dr A B Road Worli, Mumbai 400 018 Tel: 022-2493 1790, Fax: 022-2493 9463 Email: saurabh.rajurkar@cii.in
Infomedia 18 Ltd
IFDE India 2011

A food & drink international exhibition; December 01-03, 2011; at Pragati Maidan, New Delhi For details contact: Tarsus Group Plc Metro Building, 1 Butterwick London, W6 8DL, The UK Tel:+44 (0) 20 8846 2700, Fax:+44(0) 20 8846 2801 Email:info@tarsus.co.uk
Tel: 022-4210 7801-11, Fax: 022-4003 4433 Email: info@koelnmesse-india.com
India Packaging Show 2011

The show is aimed at manufacturers of machinery, materials and services for packaging industry; December 07-10, 2011; at NSIC Exhibition Centre, Okhla Industrial Estate, Delhi For details contact: Print-Packaging.com Pvt Ltd International Infotech Park, Vashi, Navi Mumbai 400 705 Tel: 022-2781 2093, Fax: 022-2781 2578 Email: info@indiapackagingshow.com
International Foodtec India 2012

An international exhibition on food processing and packaging technology; September 11-13, 2012; at Bombay Exhibition Centre, Mumbai For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1st Floor, 6-3-885/7/B Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411, Fax: 040-6668 4433 Email: g.vamshidhar@koelnmesse-india.com
Sweet & SnackTec India 2011

An event for sweet and snack processing industry to be held along with Dairy Universe India; December 06-08, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Koelnmesse YA Tradefair Pvt Ltd 501/502, Kemp Plaza, Off. Link Road Malad (W), Mumbai 400 064
VIV India 2012

International trade fair for intensive animal production and processing; February 22-24, 2012; Bangalore International Exhibition Centre (BIEC)
SIFSE 2011
The Shanghai International Fisheries & Seafood Expo (SIFSE) for fish processing industry; December 08-10, 2011; at Shanghai Everbright Convention & Exhibition Center, China For details contact: Shanghai Gehua Exhibition Service Rm.1206-1208, Xinan Building Shanghai, 200233, China Tel: +86-21-54451166, Fax: +86-21-54451968 Email: info@gehuaexpo.com
INTERNATIONAL
Boston Wine Expo 2012
An event featuring latest developments on wine; January 21-22, 2012; Seaport World Trade, Boston, the US For details contact: Ed Hurley, ResourcePlus Shows & Events 200 Seaport Blvd., Suite 50 Boston MA 02210, The US Tel: +617-385-5214 Fax: +617-385-5166 Email: ed.hurley@resource-plus.com
Anuga Foodtec 2012

An exhibition for food and drink technology; March 27-30, 2012; Cologne, Germany For details contact: Volker De Cloedt Messeplatz 1 50679 Kln Germany Tel: +49 (0)221 821 2960 Fax:+49 (0)221 821 3285 Email: v.decloedt@koelnmesse.de
The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing
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EVENT REPORT Foodpro 2011
AIDING INNOVATIONS IN FOOD PROCESSING

In the recent past, the Indian processed food industry witnessed phenomenal growth. In this direction, Foodpro 2011 provided a fillip to the entire food processing industry by showcasing latest machinery and equipment. Conference on contemporary topics and live demonstration of machines made the event more attractive.
Dr K Rosaiah inaugurating the event
Dr K Rosaiah interacting with the organisers and exhibitors during his visit to the expo
oodpro 2011, a leading exhibition on food processing & food technology, was organised between October 21 and 23, 2011, by the CII at the Chennai Trade Centre, Nandambakkam, Chennai. In his inaugural address, Dr K Rosaiah, Governor of Tamil Nadu, said, Novel food technology is the need of the hour to bring about 1015 per cent increase in value-addition in agricultural produce. It is important to examine, identify and segregate industries that could absorb R&D inputs and promote knowledge-based & technology-driven enterprises in the food processing sector. The ninth edition of Foodpro 2011 attracted about 170 exhibitors representing a wide range of equipment, products and solutions in the food processing & allied sectors. It saw the presence of over 20,000 visitors from the trade & business community from across the country. The event witnessed new product launches, live demonstration of machinery and equipment, seminars, workshops & business meets.
Knowledge-sharing conference
The conference on Emerging Technologies in Food Processing Sector was one of
the attractions at Foodpro 2011. Food processing holds key to the viability of agriculture sector because the viability of this sector depends on reduction of wastes and value-addition of agriculture produce. India has a large raw material base suitable for food processing industry. Dr Rosaiah said, We need to enhance our technologies and skills, besides adopting the best processing technologies that are being used across the globe. We need to bring in the right kind of technology to improve competitiveness. We have to enhance our quality and productivity in agriculture and food processing sector to be on par with international standards. Sharing his thoughts, Pradipta K Mohapatra, Venture Partner, TVS Capital Funds, said that the country needs to scale up the industry size by ten times the current size. Food business is about scale. But the industry is not willing to invest in creating better infrastructure in cold chain and other areas because of the uncertainty as to whether the infrastructure will be utilised by the players effectively or not. Except poultry and dairy, India has not produced billion dollar industries, he lamented. Many eminent personalities from across the sectors spoke at the conference.
Piruz Khambatta, Conference Chairman, FoodPro 2011, Chairman, CII National Committee on Food Processing, and Chairman & Managing Director, Rasna (P) Ltd, urged the government to make the food sector eligible to avail of priority sector lending from banks; give the cold chain industry the infrastructure status and exempt food processing industry from APMC Act, while promoting cold chain and R&D centres under publicprivate partnership model. The State and Central governments can partner with the food processing industry and offer processed foods to school students through the mid-day meal programmes. This would reduce food wastage and enhance nutritional profile of these children, he suggested. The industry leaders urged the government to modify the Food Safety and Standards Act, 2006, and make the process of modification open to public participation. They also suggested that the government should take into account the ground realities in terms of lack of quality control infrastructure and other issues such as raw material availability, the size of the industry, etc.
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Cibus Tec 2011 EVENT REPORT
NEXT-GEN FOOD TECHNOLOGY SHOWCASE

Cibus Tec 2011 saw the convergence of the global food processing industry in Parma, Italy. Latest innovations in processing, packaging and automation were showcased to take the industry a step further towards modernisation. Productivity and sustainability have become the prime focus areas of the food industry worldwide.
Mahua Roy
among others. Fresh cut vegetable and fruit products are also witnessing a boom. In addition, the consumption of uncommon vegetable juices is rising, with a marked preference for those containing fibre or fruit pieces. Manager, Cibus Tec. He added, Cibus Tec 2011 dealt with the most attractive and high potential markets, with Brazil as focus country, and delegation from other countries such as India, Russia, South Africa, Argentina, Turkey, Chile, USA and China. International buyers and trade missions met the Italian & international exhibitors, and many deals have been signed. The next edition of Cibus Tec will be held in 2014, from October 21-24.
ibus Tec 2011 witnessed 700 exhibitors and over 25,000 visitors from the food processing industry worldwide in its latest edition. Parma also hosted Summilk, which saw the attendance of 1,400 delegates from 72 countries. Present among the dignitaries in Parma, was R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), who summarised the focus areas of the global dairy industry. He said, Efforts are being rationalised towards
Technology showcase
Innumerable technological innovations were presented at Cibus Tec for processing and packaging alike: from new rotary autoclave for product sterilisation that halves processing times, to the new energy-saving multipurpose evaporator; from the steam peeler removing fruit and vegetable peels with no thermal
Concurrent events
Several concurrent conferences were hosted at the fair. With around
Snapshots from the fair
increasing productivity of cattle. Also, the entire dairy industry needs to come together and promote dairy products in general, independent of brands. Besides, the entire world is watching India with an interest to explore the market. He also explained how the entire industry is working towards reducing the carbon footprint.
changes, to the fresh tomato processor, which keeps quality intact; from the first milk carton bottle to the aseptic food packing system that eliminates all sterilising residues; from the extra white flour that will revolutionise the European milling industry to the new continuous high pressure plants that will make this technology available for cold storage.
Upcoming opportunities in Europe

Market trends in Europe were highlighted in order to understand the opportunities. Continental and Eastern Europeans appreciate ready dishes, especially chicken preparations, soups, pizzas & cake bases, and fresh sauces
Global touch
Several international delegations were present apart from India, making it a truly global event. Cibus Tec 2011 has had a new and dedicated approach for the emerging international market trends and the technological innovation updates, said Rossano Bozzi, Brand
20 seminars, workshops and technical tours, together with the 133 highly specialised speakers coming from the leading food companies & educational institutions, the event was highly successful. Summilk hosted the global dairy roundtable on supply chain issues. Christian Robert, Director, International Dairy Federation (IDF), underlined the commitment of the dairy supply chain all over the world. He said, For many years now, we have been seeking sustainable solutions to meet the new demand for dairy products. Food safety is a high priority and it is the duty of all concerned to meet this demand in a conscious and sustainable way.
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BOOK REVIEW
Food and beverage packaging technology

Editors: Richard Coles & Mark Kirwan Price: ` 10,400
The second edition of this book provides a contemporary overview of food processing/packaging technologies. Since packages play a major role in grabbing consumer attention and earning brand loyalty, it has become increasingly important to consider newer & better options for packaging materials. This book acquaints the reader with food preservation processes, shelf-life and logistical considerations, as well as packaging materials, machines & processes necessary for a wide range of presentations. The added sections on environmental and sustainability concerns examine applications of emerging technologies such as RFID and nanotechnology. The latest edition provides a resource for packaging engineers and also for students pursuing courses in packaging technology, food science & other packaging-related subjects.
Handbook of nutraceuticals: Scale up, processing and automation

The second volume of this book focusses on the scale up, processing, and automation in nutraceutical industry under cGMP production regulations. It covers important topics like advancements in extraction methods, unit operations involved in scaling up & processing, and automation in nutraceutical industry. The standardisation of testing methods, rheological and flow properties of products like characterisation parameters are dealt with in complete detail. Fortification and value enhancement using nanotechnology, green concepts in food industry & flavouring of nutraceuticals are topics of current interest that provide guidance on how to increase the quality and credibility of nutraceutical products. This is a good reference book for industry professionals looking for elaborate information on in-process controls to maintain universal product quality of nutraceuticals.
Editor: Yashwant Pathak Price: ` 8,700
Reviewed by: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Matunga
Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com
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PRODUCTS
Food extruders
Malik Engineers offers food extruders that are used for converting large variety of food cereals for extruding various shapes, like pellets, RTE snacks, breakfast cereals, precooked flours & starches, expanded products, soy nuggets, aqua feed, and various pasta products, viz, macaroni, vermicelli, spaghetti, etc. Direct expanded snack products are produced using high shear adiabatic extruders, using various food cereals, which are fully expanded immediately as they emerge from the die attached to the extruders. These are used for producing RTE snacks, baked corn curls or collette, soy nuggets, aqua feed (floating), etc. Low shear extruders or formers are used for producing various pasta products, like macaroni, spaghetti, vermicelli, etc. These are also used in producing modified starches from corn, potato, tapioca, etc, using specially designed die head assembly to produce pre-gelatinised or modified starch. In these processes, the product has excess moisture and the same is removed by passing in Dryers before the product cools down for safe packing. The fry type collette extruders are specialised extruders designed for producing fried corn curls/collette. Malik Engineers Dist Thane - Maharashtra Tel: 0250-239 0839, Fax: 022-2883 0751 Email: info@malikengg.com
Flake ice machines

Industrial Refrigeration offers flake ice machines from Geneglace, France. These machines are very reliable and could be installed on board fishing vessels. The capacity of flake ice machine ranges from small table top units of 150 kgs per day to large scale machines with capacities of 40 tons per day. Geneglace flake ice machine is an insulated double wall stationary cylinder mounted in vertical position. The inner wall of this cylinder is chromium-plated. Between the walls, flows the low temperature R22 refrigerant. The central rotating shaft inside the cylinder has a helicoidal reamer which removes the ice from the wall without touching it. The ice then falls down into the storage container. Benefits of flake ice are they are fast cooling, no sharp edges, thickness of 2.1 mm and so on. Apart from fishing industry and food processing industry, flake ice finds its application in hotels, hospitals, chemical lab and other wide ranging areas. Industrial Refrigeration Pvt Ltd Mumbai - Maharashtra Tel: 022-2204 1185, Fax: 022-2204 1189 Email: info@irl.co.in
Rotary vacuum dryers

Double-cone rotary vacuum dryers from Alpha Process Engineers offer clean, simple and effective method of drying wet cake, powder and even slurry. Labour and energy costs are minimal and product losses during handling are also negligible. Additionally valuable organic solvents can be conveniently condensed and recovered. The drying in a rotary vacuum dryer is a batch operation under vacuum. It is possible to dry heat sensitive materials at well below boiling points of water and solvents. Drying time depends on material being dried, amount of solvent or water to be removed, desired final moisture content, permissible jacket temperature etc. These dryers are available in capacities ranging from 100 liters to 1,000 liters. The dryers are equipped with different designs of agitators depending on the material to be dried. Leakproof reputed rotary joints/seals are used. Materials of construction are stainless steel and carbon steel. Alpha Process Engineers Chennai - Tamil Nadu Tel: 044-2811 1351, Fax: 044-2811 2371 Email: apeepa@vsnl.com
Food processing machines

Penguin Engineers offers food processing machines manufactured by Brambati SpA, Italy. These machines are used for production of various food products, like bread, biscuits, confectioneries, cakes, baby-food, coffee, breakfast products, etc. The online system for proportioning the raw materials to be weighed is carried out with a turbomax, which is one of the unusual characteristics of the plants. All various steps undergo a weight check carried out by a management computer with a printout of the quantities measured. A wide range of systems and precision built machines are offered that are suitable for smaller production as well as larger volume production, depending on the needs of the customers. Penguin Engineers Coimbatore - Tamil Nadu Tel: 0422-2315640, Fax: 0422-2315641 Mob: 09842231564 Email: penguin@vsnl.com
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PRODUCTS
Kitchen garbage & waste disposal systems

Bioclean kitchen garbage and waste disposal systems developed by Sree Devi Enviro instantly crush and flush all kinds of biodegradable wastes directly into the drainage systems thereby avoiding unnecessary labour cost for storage, handling and transportation. These systems keep the kitchen area environmentally clean and green, hygienic, odour-free, insect-free and rodent-free. There are no more storage bins, polyethylene bags and drainage clogging. The systems eliminate foul odours problems. They completely crush food wastes into fine particles/slurry form and can be connected to the drainage/sewage systems directly. The Bioclean systems can be installed at the pot washing area of hotel/canteen kitchens and are also space-saving. Water consumption is very minimal and even recycled water can be used to operate these systems. The systems make factory environment totally pollution-free and eco-friendly. They have been approved by the Pollution Control Board and Water Supply & Drainage Board. Sree Devi Enviro Pvt Ltd Chennai - Tamil Nadu Tel: 044 2451 2850, 2448 1469 Email: bioclean_sde@yahoo.com
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PRODUCTS
Sigma mixers
Paresh Engineering Co offers heavy-duty sigma mixers that are designed to produce uniform mixing and kneading heavier viscosity materials. These mixers are suitable for many applications, such as different kinds of doughs, stiff pastes, adhesives, polyester compounds, flush colours, brake lining compounds, soap, PVC coatings, rubber compounds, food dough, etc. Mixing trough and blades are fabricated from mild steel/various grades of stainless steel. The product contacting parts are ground, buffed or smooth. Blades are designed to obtain thorough mixing of high viscosity materials. These blades are machined on a leading edge to keep minimum equal gap between through walls and blades. They are provided with heavy-duty gears, which are fitted to the blades. Shaft sealing into the stuffing boxes is provided by Teflon chevron rings/PTFE breaded gland rope to prevent leaking from blade ends. Guards/grills and interlocking are provided for maximum safety. Paresh Engineering Co Mumbai - Maharashtra Tel: 022-2850 1794, Fax: 022-2850 9193 Email: pecmarol@vsnl.com
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PRODUCTS
Sugar pulverisers
Able Manufacturers offers fine powdering and coarse powdering machinery for sugar. Sugar pulverisers and impact mill, both these machines are designed to grind sugar as per customers requirements. One does coarse grinding with high capacity and another fine material but cooperatively less quantity. These are made with accuracy and precision with perfect selection of type of grinding elements. The rotors are dynamically balanced to give smooth, trouble-free operation and to minimise the breakdown time of machinery. Different capacity machines are available and can be manufactured as per customers requirements, for eg, 50 kgs to 1000 kgs per hour. Application are in coarse grinding of sugar, fine grinding of sugar, sugar with other food stuff, food ingredients with sugar, wafer crumbs with sugar, biscuit crumbs with sugar, etc. Able Manufacturers Hyderabad - Andhra Pradesh Tel: 040-6597 4111, Fax: 040-2351 0373, Mob: 09849271975 Email: ablemfrs@hotmail.com
Conveyor equipment
Varada Engineers manufactures and offers conveyor equipments, such as inclined conveyors and flight elevators. These conveyor equipments are useful for elevation of the raw material to a particular height. They are manufactured in standard configurations as well as per custom requirement. The inclined conveyor belt shall be white PVC foodgrade or PU with profile or clits for easy elevation of raw material to a particular height as per requirement. The belt for these inclined conveyor design can be both polypropylene as well as stainless steel. Observation conveyors are useful for conveying and inspection of raw materials. The conveyor belt shall be white PVC foodgrade or PU as per requirements. Varada Engineers Pune - Maharashtra Tel: 020-2698 9087, Mob: 09823076601 Email: omvarada@gmail.com
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PRODUCTS
Packaging solutions
Veripack offers best packaging solutions. The company proposes a series of features suitable on its thermoforming machinery models, namely, Entry, Freedom, Flexi and Progress. Systems for rapid and toolfree charge of the forming moulds and sealing frame, automatic chains washing systems and the data/video transmission via internet/intranet are available on Veripack machines. The model range covers from the small or to the bigger production volumes and a wide variety of applications in both food and non-food applications such as vacuum, modified atmosphere, blister and medical. Veripack also has complete tray sealing line solutions. The tray sealing models of Vision, Panorama & Focus Tray Sealer are able to perform top lidding or top sealing, complete MAP solutions and a wide range of applications, from ready meals, dairy, sliced meat or sausages. Veripack packaging machines can offer a remarkably reliability a common driver for all Veripack activities as certified by ISO 9000 and ISO 14000 standards, obtained through the maximum respect for the environment and the quality within the process. Veripack Solutions India Pvt Ltd Pune - Maharashtra Tel: 022-6697 1133, Mob: 09967752336 Email: giorgio.m@veripackindia.com
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PRODUCTS
Controlled particle size reduction units

Urschel Laboratories offers Comitrol Processor model 1700 controlled particle size reduction units. These units accommodate all three types of reduction heads, which enables a broad spectrum of product processing abilities. The units are recommended for freeflowing dry and semi-dry product applications, including textured vegetable protein, peanut butter, chicken slurries, surimi, baby food, dehydrated potato flakes, fruit & vegetable pastes, horseradish and dressings, extruded products, biscuits and cookies, nuts, fruit pulp, various spices, corn masa, hard cheeses, and a variety of gels, ointments, and creams. Standard operations include: comminuting, granulating, milling, flaking, slicing, liquefying, dispersing, and pureeing. The sealed enclosure deters escape of dust, vapour, and liquid when the reduction unit is installed in conjunction with a collection system. The stainless steel construction ensures maximum durability and sanitation. The machines feature continuous operation for uninterrupted production, and simplified design for easy cleanup and maintenance. Urschel Laboratories Inc Indiana - USA Tel: +1-219 464 4811, Fax: +1-219 462 3879 Email: info@urschel.com
Photoelectric sensors
Omron Automation offers E3ZM series compact photoelectric sensors with built-in amplifier and stainless steel housing (SUS316L). These sensors are suited for applications in the food Industry where hygiene and resistance to aggressive environments is the key requirements. The sensors are also suitable for high-temperature, high-pressure jet water spray cleaning applications. They have a sensing range of 15 m in thru beam, 4 m in retro-reflective, 1m in diffused and 200 mm in BGS reflective mode. The photoelectric sensors have both prewire & connector type and NPN & PNP output models. These can be used in various applications in food industries, like presence of components detection, transparent bottle detection, counting of number of bottles/ packs moving on the conveyor, presence/ absence of cap in the bottle, position detection of objects, etc. The detergent resistant sensor is tested on alkaline and acidbased detergents commonly used in food industry. High-grade stainless steel SUS 316L and the housing design of the E3ZM series sensors with protruding optics or adjusters, provides enhanced protection against mechanical damage. This not only ensures long senor life but reduces the risk that cut-off or broken sensor parts are processed together with the food. Omron Automation Pvt Ltd Bengaluru - Karnataka Tel: 080-4072 6400, Fax: 080-4146 6403, Mob: 09980943045 Email: in_enquiry@ap.omron.com
Screening machines
Allgaier Werke offers tumbler and vibration screening machines according to GMP and FDA-regulations for applications in pharmacy, food and fine chemicals. These specialised machines are used for the treatment of valuable powders, pellets and granules. The hygienic design includes solutions for WIP-cleaning devices and ATEX certification. Tumbler screening machines are high-performance screening machines for fractionating, protective screening and dedusting. The three-dimensional tumbling movement creates exceptional fine cuts for the bulk solids. Modular design allows the production of additional fractions through additional screening desks in one machine. For simple applications vibration screening machines (type VTS or Vibrall) are economic alternatives (claims the company). Allgaier Werke GmbH Uhingen - Germany Tel: +49-7161-301353, Fax: +49-7161-34268 Email: siebtechnik@allgaier.de
Chain die forming machines

A M P Rose offers high output chain die design specifically suited to filled product where high filling ratios are required up to 35 per cent. The linear forming geometry of a chain die set has established a clear advantage over the rotating uniplast technology when considering filled product or softer toffees. The SFB 1500 can achieve outputs up to 1500 kg/hour at rope speeds up to 120 M/min. Its robust simple design guarantees exceptional long life for the machine and die set. Due to the zero relative motion between the die plungers and the pressure chain, die wear in this area is all but eliminated ensuring longer die life, quieter operation and a longer dwell time for the compression cycle. A M P Rose (P) Ltd Bengaluru - Karnataka Tel: 080-2847 3611-14, Fax: 080-2847 3615 Email: sales@amprose.co.in
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PRODUCTS
Potato processing & frying machines

Flavorite PPM Technologies offers potato processing and frying machine that are available in capacities ranging from 100 kg/hr to 1000 kg/hr. These machines consist of peelers, slice washers, blanchers/cookers, fryers, flavour applicators and flavour drums. The abrasive coated continuous abrasive peelers and batch-type peelers for continuous operations come with variables speed rollers and consume less water. Slice washers facilitate removal of slivers, nubbins and in reduction of free starch. The SS blanchers/cookers enhance product appearance. Fryers are available for all types of snacks and are stainless steel constructed. Features include: low oil hold-up, faster oil turnover rates, continuous fines removal system, custom-made solution, adjustable frying time, choice of heating method, etc. The flavour applicators have lump breaker in the hopper and have variable feed rates. These give uniform application flavour. Flavour drum is available in different profile as per product demand. Flavorite PPM Technologies Pvt Ltd Indore - Madhya Pradesh Tel: 0731-2575258 Fax: 0731-4040953 Email: ales@flavoritefoods.com
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PRODUCTS
Ribbon blenders
Paresh Engineering Co offers ribbon blenders that are suited for solids blending where the material is less than free flowing. These ribbon blenders are available in the customary U-shaped trough with a variety of agitator arrangements. They are also offered in sanitary design as well as heavyduty versions utilising heavier walls and oversized shafts and bearings for especially dense materials. The ribbons are so arranged that when rotated these reach each and every corner of the trough and impart radial and linear motion to the whole of the materials to be mixed. At the same time material is moved from the side of the trough to the centre; and from the centre of the trough to the sides, resulting in quick and fast homogenising of the products. Features include: blades designed to suit specified product characteristics; triple mixing action for fast & efficient blending; gland packing provided with Teflon bush & PTFE braded gland; gland can be replaced without dismantling drive assembly; guards/grills & limit switches provided for maximum operator safety; and blenders are ground and buffed for smooth & clean working. Paresh Engineering Co Mumbai - Maharashtra Tel: 022-2850 1794, Fax: 022-2850 9193 Email: pecmarol@vsnl.com
Three-deck pre-cleaners
Sifter International offers three-deck pre-cleaners that are suitable for cleaning of cereals, grain, legumes and fine seeds. The deck precleaner machines are used for separating over size, under size and light impurities from the feed. These are available with two-aspiration systems: one for feeding materials and the other for cleaned materials. The pre-cleaner machines are equipped with feeders that are driven by independent gear motors. Fine dust and light impurities are separated out before putting the materials in the first sieve with the help of aspiration system. Blowers are provided on the top of machines. The companys drum-sieve machines that are pre-cleaner machines used to separate coarse impurities, such as straw particles, string, paper, pieces of wood, maize, leaves and cobs, etc. Sifter International Faridabad - Haryana Tel: 0129-4060039, Fax: 0129-223 0039 Email: sifter@ndb.vsnl.net.in
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PRODUCTS
Process modules
Skid-mounted process modules manufactured by Goma Engineering consist of: highpressure homogeniser, pasteuriser (PHE/ tubular), float balance tank, stainless steel pump, inline filter/interconnecting pipeline, remote control panel, etc. Salient features include: ready to start, factory tested, easy installation, space saving, compact design, etc. Applications are in flavoured milk, soya milk, ice-cream, fruit juice, beverage, lab process, etc. The process modules are available in various models, viz, LAB, GMD-1, GMD-3, GMD-5, GMD-10, GMD-20, and GMD-30, with capacity of 20, 100, 300, 500, 1000, 2000, and 3000 LPM respectively. Goma Engineering Pvt Ltd Thane - Maharashtra Tel: 022-2173 1801, Fax: 022-2173 1803 Email: goma@vsnl.com
Rotary vegetable washers

Suan Scientific Instruments & Equipments offers a wide arrange of fruits and vegetable washers that are made using superior quality metal grade. The nylon bristle rollers rotate on their own axis and help in scrubbing the fruits clean. These vegetable washers have good cleaning as well as washing action with their two separate pumps that helps in spraying with force. Some of the technical specifications include: materials of construction: SS-304; supporting stand: mild steel angle/channel frame; and fittings: waterjet spray system, drum rotating arrangement with motor & gearbox. Suan Scientif ic Instruments & Equipments Kolkata - West Bengal Tel: 033-2534 2047, Fax: 033-2521 3743, Mob: 09903872341 Email: suanscientific_call@yahoo.co.in
Storage tanks
Shiva Engineers manufactures a variety of storage tanks that are used for storing fruits, fruit pulps, vegetables, juices, etc. The range includes tanks in different shapes and capacities. Tanks are also custom-designed. The range includes: holding tanks (round/conical), balance tanks, blending tanks, mixing tanks, collection tanks, etc. Shiva Engineers Pune - Maharashtra Tel: 020-2712 9610, Fax: 020-2712 7104, Mob: 09822499586 Email: shivaengineers1@gmail.com
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PRODUCTS
Semi-automatic weighfeeders
Sensograph Packaging offers semiautomatic weighfeeders that are provided with load cell based 32-bit advanced controller. The controller has user-friendly operator interface where one can set different weights as per different batches and even different products. The feeder is available in single head, twin head and multi head versions. Manual sealer can be used to seal ready bags. These machines are ideally suited for products, like farsan, pulses, wafers, dry fruits, tea powder, grocery items, vermicelli, candies, etc. The semi-automatic weighfeeders are equipped with smart controller, 200 mm x 100 mm display, HMIs compatible with all Indian regional languages, etc. Since the controller uses pneumatic control system and not magnetic, its operation is noise-free. Sensograph Packaging Technology Pvt Ltd Mumbai - Maharashtra Tel: 022-4142 0002, Fax: 022-2767 1931, Mob: 09920232025 Email: mgt@sensograph.in
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PRODUCTS
Knives & blades

Apex Shears offers food processing knives and blades that include vegetable, meat, poultry, chapatti circular slicing blades, meat/ fish processing bandsaw blades, bread slicing knives, etc. Also manufactured are all types of perforation and packaging knives, VFFS machine knives, potato chip slicing blades, 3-hole industrial razor blades as well as custom/ OEM blades as per users requirements for all machines and cutting applications. These blades are made from a variety of steels, including food grade stainless steels, carbon steels and/or alloy steels suitably selected for the application. Apex Shears Pvt Ltd Mumbai - Maharashtra Tel: 022-2379 1409, Fax: 022-2373 7707 Email: info@apexshears.com
Flow components
IDMC offers a comprehensive range of stainless steel pumps, valves & fittings and other flow components to cater to dairy, food, pharmaceutical and biotechnology, brewery & beverages industries. The company also has a range of piping components, like pipes, bends, Tees, valves, unions, clamps in sanitary configuration. IDMC Ltd Vitthal Udyognagar - Gujarat Tel: 02692-236375, Fax: 02692-234397 Email: idmc@idmc.coop
Dispensing machines
Jacsons Engineers offers dispensing machines that are mostly used for dispensing, counting of empty pouch, filled flat pouch, paper, paper bags, carton poly bags, etc. The machines speed ranges fron 0 to 400 per/min. Range of product is minimum 50 mm x 70 mm and maximum 210 mm x 350 mm. Thickness of dispensing unit is 70 GSM paper to 10 mm thickness size (but should be flat). Jacsons Engineers Ahmedabad - Gujarat Tel: 079-2584 1814, Fax: 079-2584 1408, Mob: 9426518809 Email: info@jacsonsengrs.com The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of
Modern Food Processing

84
LIST OF PRODUCTS
Sl. No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73
Product
Pg. No.
Sl. No.
74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146
Product
Pg. No.
Sl. No.
147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218
Product
Pg. No.
AC motors ................................................... 19 Acoustic enclosures ............................................ 81 Agitators ............................................................ 17 Air coolers .......................................................... 15 Air purifiers........................................................ 29 Ammonia liquid chillers ...................................... 4 Animal feed technology ....................................BC Automatic scrubber dryers ................................. 37 Axial flow fans ................................................... 71 Batch dispersers............................................ 17 Blowers............................................................... 74 Brake motors...................................................... 19 Brewing .............................................................BC Brine chillers ...................................................... 72 Bulk milk coolers ................................................. 4 Butterfly valves ..................................................... 4 Calorimeters................................................. 17 Carpet cleaning machines .................................. 37 Centrifugal air blowers ...................................... 71 Chain die forming machines ............................. 76 Chocolate machines ............................................. 8 Chocolate/cocoa ................................................BC Cleaning section equipment .............................BC Coldroom evaporating units .............................. 15 Colour masterbatches......................................... 49 Colour sorting machines ...................................BC Compressors....................................................... 15 Confectionery machines..................................... 57 Controlled particle size reduction units............. 76 Conveyers belts .................................................. 53 Conveyor equipment.......................................... 74 Conveyor systems............................................... 84 Conveyors .......................................................... 83 Counters & power supplies .............................FIC Dairy & food processing equipments ............ 75 Dairy machinery................................................... 4 Dairy plants..................................................... BIC DC motors ......................................................... 19 Dehumidifiers .............................................. 13, 31 Dispensing machines ......................................... 84 Dispersers ........................................................... 17 Doors ................................................................. 79 Drawer magnets ................................................. 82 Dry vacuum pumps ............................................ 75 Dry vane pumps ................................................. 81 Duel fuel burners ............................................... 71 Dust control doors ............................................. 79 Electromagnetic feeders ................................ 82 Encoders ..........................................................FIC EngineeringExpo exhibitions............................. 76 Evaporating units ............................................... 15 Exhausters .......................................................... 74 Exhibitions ......................................................... 76 Extruded polystone ............................................ 83 Extruded products.............................................BC Fastback revolution seasoning systems .......... 84 Flake ice machines ............................................. 70 Flameproof motors............................................. 19 Flange mounting motors ................................... 19 Flexible transparent PVC strip doors ................ 79 Flour milling machines .....................................BC Flow components ............................................... 84 Fluid bed dryers ................................................. 71 Foil sealing machines ......................................... 79 Food extruders ................................................... 70 Food processing machines ................................. 70 Food processing systems ...................................... 3 Forced convection unit air coolers ..................... 15 Gas conditioning & fire protection ............... 51 Geared motors ................................................... 19 Grain handling systems ....................................BC Grill magnets ..................................................... 82 Grinding & dispersion......................................BC
Gyratory screens................................................. 82 Heating baths ............................................... 17 Heat-resistant doors........................................... 79 High-pressure cleaners....................................... 37 High-pressure homogenisers ............................. 17 High-speed servo drives..................................... 63 Hopper magnets ................................................ 82 Hot plates .......................................................... 17 Hot water generators ......................................... 71 Hydraulic/pneumatic lifters ............................... 83 Indirect air heaters........................................ 71 Industrial automation......................................... 61 Industrial chilling equipments ........................... 43 Industrial control & sensing devices................FIC Industrial cooling systems .................................. 72 Industrial doors .................................................. 79 Industrial ovens .................................................. 71 Industrial pumps ................................................ 71 Industrial type unit air coolers ........................... 15 Infra ray dryers ................................................... 83 Inline dispersers ................................................. 17 Inverter/variable frequency drives ....................FIC Kamlok & drylok couplings .......................... 71 Kitchen garbage & waste disposal systems........ 71 Kneading machines ............................................ 17 Knives & blades ................................................. 84 Laboratory reactors ....................................... 17 Laboratory software ........................................... 17 Level controllers...............................................FIC Loading arms ..................................................... 71 Magelis stu HMI panels .......................... 35, 65 Magnetic equipment .......................................... 82 Magnetic plates .................................................. 82 Magnetic stirrers ................................................ 17 Magnetic traps ................................................... 82 Masterbatches .................................................... 49 Measuring & monitoring relays.......................FIC Mechanical vacuum boosters ............................. 74 Metal detectors & separators ............................. 55 Mills ................................................................... 17 Monoblock high-vacuum pumps ....................... 75 Motion controls ...............................................FIC Motors ............................................................... 19 Multi-axis motion controllers ............................ 63 Natural herbal sweeteners ............................... 6 Neck sleeving machines ..................................... 79 Nozzles............................................................... 71 Oil milling machines ...................................BC Oil/coolant coolers ............................................. 72 Oil-seal high-vacuum pumps............................. 75 Online b2b marketplace............................... 69, 85 Overhead stirrers ................................................ 17 Packaging solutions ...................................... 75 Panel air-conditioners ........................................ 72 Pasta ..................................................................BC Photoelectric sensors .......................................... 76 Photoelectric sensors ........................................FIC Pilot plants ......................................................... 17 Plastic pellets.....................................................BC Plate heat exchangers ........................................... 4 Plug valves............................................................ 4 Pneumatic valves .................................................. 4 Potato processing & frying machines ................ 79 Powder filling lines ............................................ 83 Process modules ................................................. 82 Process tanks ........................................................ 4 Product handling equipment ............................. 84 Programmable logic controllers .......................FIC Programmable terminals ..................................FIC Proximity sensors .............................................FIC Pumps .................................................... 75, 80, 81 PVC strip doors ................................................. 79 Rail tankers .................................................... 4
Rapid food pesting kits ...................................... 73 Rare earth tubes ................................................. 82 Receptacles ......................................................... 71 Refrigerant pumps ............................................... 4 Refrigeration ........................................................ 4 RFID................................................................FIC Ribbon blenders ................................................. 80 Rice milling equipments ...................................BC Roots blowers............................................... 80, 81 Roots vacuum pumps......................................... 75 Rotary evaporators ............................................. 17 Rotary pumps ..................................................... 75 Rotary vacuum dryers ........................................ 70 Rotary vegetable washers ................................... 82 Safety doors .................................................. 79 Safety light curtains .........................................FIC Screening machines............................................ 76 Screw compressors ............................................... 4 Security systems ................................................. 29 Self-adhesive tapes ............................................. 82 Semi-automatic weighfeeders ............................ 83 Shakers ............................................................... 17 Sight flow meters ............................................... 71 Sigma mixers...................................................... 72 Silent operation .................................................. 63 Single-disc machines.......................................... 37 Single-stage monoblock vacuum pumps............ 75 Single-stage vacuum pumps............................... 75 Slip-ring crane-duty motors .............................. 19 Solid-liquid mixers............................................. 17 Special refrigeration equipment ......................... 72 Spray analysis ..................................................... 51 Spray controls .................................................... 51 Spray fabrication ................................................ 51 Spray nozzles & accessories ............................... 51 Steam boilers...................................................... 71 Storage tanks...................................................... 82 Sugar herbs .......................................................... 6 Sugar pulverisers ................................................ 74 Sweepers............................................................. 37 Switching relays ...............................................FIC Swivels................................................................ 71 Tanks & silos ................................................. 4 Temperature controllers ...................................FIC Thermal processes .............................................BC Thermic fluid heaters......................................... 71 Thermoform-fill-seal machine........................... 33 Thermostats & vacuum dryers/mixers ............... 17 Three-deck pre-cleaners .................................... 80 Timers ..............................................................FIC Tray dryers ......................................................... 71 Tray-sealer panorama ........................................ 33 Tri lobe roots blowers ........................................ 74 Turnkey systems ................................................ 51 Twin lobe roots blowers .............................. 74, 80 Two-stage vacuum pumps ........................... 75, 80 Universal type unit air coolers ....................... 15 Vacuum booster pumps ................................. 81 Vacuum cleaners .......................................... 29, 37 Vacuum pumps .................................................. 75 Vacuum systems ................................................. 81 Ventilators .......................................................... 82 Vibration motors ................................................ 82 Vision sensors & industrial ID readers ............. 72 Vision sensors ..................................................FIC Vision software .................................................. 72 Vision systems.................................................... 72 Washing sinks .............................................. 83 Water chillers ..................................................... 72 Water purifiers ................................................... 29 Water/steam miming battery CIP systems ....... 83 Water-ring vacuum pumps ................................ 80
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover
85
LIST OF ADVERTISERS
Advertisers Name & Contact Details A.M.P. Rose

T: +91-80-28473611 E: sales@amprose.co.in W: www.amprose.co.in
Pg No 57
Advertisers Name & Contact Details FX Multitech Pvt Ltd

T: +91-79-27910993 E: fxmultitech@gmail.com W: www.fxmultitech.com
Pg No 15
Advertisers Name & Contact Details Omron Automation Pvt. Ltd.

T: +91-80-40726400 E: in_enquiry@ap.omron.com W: www.omron-ap.com
Pg No FIC
Ace Technology
T: +91-22-28700281 E: acetechnologies@vsnl.net W: www.acetechnologiesgroup.com
83
Heat And Control

T: +91-44-42103950 E: info@heatandcontrol.com W: www.heatandcontrol.com
84
P P I Pumps Pvt Ltd

T: +91-79-25832273 E: sales@ppipumps.com W: www.ppipumps.com
80
Acme Air Equipment Co Pvt Ltd

T: +91-79-25831985 E: info@airequipments.com W: www.airequipments.com
74
HRS Process Systems Ltd

T: +91-20-66047894 E: info@hrsasia.co.in W: www.hrsasia.co.in
Plast World
T: +91-9376128372 E: plastworld1@rediffmail.com W: www.stripdoor.co.in
79
Aerotherm Systems Pvt Ltd

T: +91-79-25890158 E: contact@aerothermsystems.com W: www.aerothermsystems.com
71
IC Ice Make Refrigeration Pvt Ltd

T: +91-2764-291022 E: icemake1@gmail.com W: www.icemakeindia.com
43
Roechling Engineering Plastics (Ind)

T: +91-22-42178706 E: binit.mishra@roechlin-india.com W: www.roechling.com
83
Alok Masterbatches Ltd

T: +91-11-41612244 E: sales@alokindustries.com W: www.alokmasterbatches.com
49
IDMC Limited
T: +91-2692-225399 E: idmc@idmc.coop W: www.idmc.coop
S+S Separation And Sorting Technology Gmbh 55

T: +91-20-26741012 E: makarand.mandke@se-so-tec.com W: www.se-so-tec.com
Arctic India Sales

T: +91-11-23906777 E: bryairmarketing@pahwa.com W: www.bryair.com
13, 31
IKA India Private Limited

T: +91-80-26253900 E: process@ika.in W: www.ika.in
17
Schneider Electric India Pvt Ltd

T: +91-124-3940400 E: babita.rawat@schneider-electric.com W: www.schneider-electric.co.in
35, 65
Bosch Limited
T: +91-832-669-2004 E: Amol.Matkar@in.bosch.com W: www.boschpackaging.com
27
IndiaMART InterMESH Ltd

T: +1800-200-4444 / 91-120-3911000 E: pr@indiamart.com W: www.indiamart.com
69, 85
Shah Brothers
T: +91-22-43560400 E: foodkit@shahbros.com W: www.shahbros.com
73
Buhler (India) Pvt Ltd

T: +91-80-22890000 E: mallikarjuna.s@buhlergroup.com W: www.buhlergroup.com
BC
Jay Instruments & Systems Pvt Ltd 72

T: +91-22-23526205 E: sales@jayinst.com W: www.jayinst.com
61
Spraying Systems (India) Pvt Ltd

T: +91-80-39853200 / 01 E: ssipl@sprayindia.com W: www.spray.com
51
Cognex Sensors India Private Limited

T: +91 20 40147840/ 9881466003 E: sales.in@cognex.com W: www.cognex.com
Jaykrishna Magnetics Pvt Ltd 75

T: +91-79-22970452 E: info@jkmagnetics.com W: www.jkmagnetics.com
82
Sreelakshmi Traders
T: +91-44-24343343 E: sreelakshmitraders@gmail.com W: www.sreelakshmitraders.com
82
Dairy Tech India

T: +91-20-27128100 E: rawat_dairytech@rediffmail.com W: www.dairytechequipment.com
Jet Pack Machines 37

T: +91-22-33071100 E: info@jetpackmachines.com W: www.jetpackmachines.com
79
SSP Pvt Limited

T: +91-129-4183700 E: info@sspindia.com W: www.sspindia.com
BIC
Diversey India Pvt Ltd

T: +91-22-66444222 W: www.diversey.com
Joyam Engineers & Consultants Pvt Ltd 22

T: +91-79-26569533 E: joyam@joyamvactech.com W: www.joyamvactech.com
75
The Indian Electric Co

T: +91-20-24474303 E: icemktg@indianelectric.com W: www.indianelectric.com
19
Engineering Expo
T: +91-09819552270 E: engexpo@infomedia18.in W: www.engg-expo.com
Eureka Forbes Limited

T: +91-80-30251500 E: fandb@eurekaforbes.com W: www.eurekaforbes.com
29
Mech-Air Industries
T: +91-265-2280017 E: info@freshnpure.net W: www.freshnpure.net
V S International
T: +91 129 2254165 E: info@vspackit.com W: www.vspackit.com
63
Everest Blowers
T: +91-11-45457777 E: info@everestblowers.com W: www.everestblowers.com
81
Netzsch Technologies India Pvt Ltd

T: +91-44 42965100 E: hema.ramesh@nti.netzsch.com W: www.netzschindia.com/
Veripack Solutions India

T: +91-22-66971133 E: makdum.j@veripackindia.com W: www.veripackindia.com
33
Fluid Energy Controls Inc

T: +91-44-42083536 E: sales@fecindia.com W: www.fecindia.com
71
Noida Fabcon Machines Pvt Ltd

T: +91-120-4225550 E: nishantb@fabcon-india.com W: www.fabcon-india.com
53
Werner Finley Pvt Ltd

T: +91-80-23289889 E: info@wernerfinley.com W: www.wernerfinley.com
72
Our consistent advertisers
BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover
86

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Manas R Bastia manas@infomedia18.in

December 2011 | Modern Food Processing

Hari Hara Subramaniam (Chennai)

Rahul Hanchate (Hyderabad)

Ameya Gokhale (Indore)

Durgesh Grover ( Jaipur)

Inder Dhingra (Ludhiana)

Mukesh Yadav (New Delhi)

Rohit Dass (Pune)

Chirag Pathak (Vadodara)

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Infomedia 18 Ltd. is the publishing arm of Network18.

December 2011 | Modern Food Processing

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