Industrial Exposure Project on SPICEJET

Submitted In Partial Fulfillment of Requirement for the Award of Degree of Bachelor of Business Administration (BBA)
Submitted By Guidance ____________ __________________ Under the

BHARATI VIDYAPEETH INSTITUTE OF MANAGEMENT & RESEARCH (BVIMR),NEW DELHI

An ISO 9001:2008 Certified Institute NAAC Accredited GradeA University Ranked in Top 50 B-schools in India by Business India CRISIL Grading MBA Programme A*-National Level, A**-state level Recipient of B-school leadership award From Star News

PREFACE
As a part of a curriculum of our three years bachelor degree program (BBA) from Bharati Vidyapeeth University, we are required to prepare a project report on any company from service sector in the month of February and March. I have made my project report in the field of Airlines Industry on SPICEJET. The company has provided me project report on current status of SPICEJET. To access information, I have gone through various sites and department. The report highlights the image of the SPICEJET as a best company in the eyes of the dealers, consumers and competitors.

ACKNOWLEDGEMENT
I wish to record my gratitude to all the persons with whom I interacted and have contributed significantly for the completion of the project. It is very difficult to put their names individually but their contribution cannot be underestimated without their help and co-ordination, this project would not have been possible. I sincerely thanks Mr. Sachin S. Vernekar Director, Institute Of Management And Research, New Delhi for providing me a good environment to undergo this project. I

wish to express my profound gratitude and regards to _________________, faculty guide, Institute Of Management And Research, New Delhi for providing the inspiration to undertake this topic and continuous support, encouragement and guidance at all stages of the project. I am indebted to all faculty members for their generous help and kind cooperation throughout the course. Lastly, I am greatly indebted to those people who helped me indirectly in completion of my project. Last but not least, I would like to thank my parents and friends for their valuable contribution at every moment.

Students Name

STUDENT UNDERTAKING
This is to certify that I, _____________ had completed the Project titled SPICEJET under the guidance of ___________ in the partial fulfillment of the requirement

for the award of degree of BBA from Bharati Vidyapeeth Deemed University, SDE, Academic Study Center BVIMR, New Delhi. This is an original piece of work and I had neither copied nor submitted it earlier elsewhere.

________________ BBA

CERTIFICATE
This is to certify that the project titled SPICEJET is an academic work done by ______________ submitted in the partial fulfillment of the requirement for the award of the Degree of BBA from Bharati Vidyapeeth Deemed University SDE, Academic Study Center BVIMR, New Delhi under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier.

_____________________
ASSISTANT PROFESSOR

TABLE OF CONTENT
CHAPTER 1: INTRODUCTION

OVERVIEW OF INDIAN ECONOMY AND ITS GROWTH OVERVIEW OF INDUSTRY INDUSTRY INTRODUCTION COMPANIES CONTRIBUTION WITH IN THE INDUSTRY PROFILE OF THE ORGANISATION HISTORY OF THE COMPANY VISION AND MISSION STATEMENT OF COMPANY ORGANISATION STRUCTURE
CHAPTER 2: COMPANY ANALYSIS

 PEST ANALYSIS PORTERS 5 FORCES MODEL SWOT ANALYSIS USP OF ANY DEPARTMENT
CHAPTER3: MARKETING STRATEGIES

INTRODUCTION AND IMPORTANCE OF MARKETING STRATEGIES MARKETING MIX OF THE COMPANY STP ANALYSIS OF THE COMPANY BCG MATRIX OF THE COMPANY
CHAPTER4: FINANCIAL ANALYSIS

SOURCES OF FINANCE KEY INVESTMENTS RATIO

CHAPTER5: HR-POLICIES AND STRATEGIES SOURCES OF RECRUITMENT

PROCESS OF RECRUITMENT TRANING AND DEVLOPEMENT BENEFITS OF COMPANSATION SYSTEM

CHAPTER6: PRODUCTION POLICIES CHAPTER 7: FINDINGS AND CONCLUSIONS BIBLIOGRAPHY

CHAPTER-1

INTRODUCTION
INTRODUCTION OVERVIEW OF THE INDUSTRY
Tourism and Transportation
Tourism/Transportation is the largest sector in the worldwide exports of goods & services. At over $ 1500 billion, it is larger than automotive, chemicals, fuels and every other sector.

There is recognized Enormous potential of the Tourism, Travel, Transport and other allied industries.

As per WTTC, the travel and Tourism economy in India which includes all the above stated industries as well as supporting industries currently account for 17.4 million jobs in India or 5.8% of total employment. This has a potential to rise to 25 million jobs or 6.8% of total employment by 2010.

There are lots of things all around us. Foods, stationery goods, furniture, oil...all kinds of things which are brought from somewhere over land, sea and through the air. Automobiles and trains travel over the land, ships on the sea, and planes fly through the air. All of them carry lots of things.

Also, when we travel we have lots of choices about how to do so. Transportation means carrying important things for our lives. To do that we build and maintain railways, ports and airports. There are basically four categories/mediums of Tourism / Transportation -

Aviation Sector and its growth

Birth of Aviation World

As far as legend carries us back, we can trace mans yearning to fly. For centuries he dreamt of flying, but only during the present century was he able to realize his dreams. Roger Bacon first suggested that if man had to fly, it must be in a vessel made lighter than airby heated air or some sort of gas. But he was far ahead of his age (12201294) as a gas lighter than air had not yet been discovered.

Then there were those who, through ages of experiments, cracked their skulls or maimed themselves by trying to match the way of a bird in the air.

Henry Cavendish discovered Hydrogen in 1766, but the Montgolfier brothers sent up the first paper balloon on June 05th 1783 at Philadelphia. The balloon was 700 square feet in capacity, filled with smoke and heated air. When released, it went to a height of 100 feet.

A century later, in 1884, the Roberts brothers constructed a melon shaped balloon of silk and inflated it with pure hydrogen. From the balloon a boat shaped car was suspended. A crew of six men with silken oars succeeded in navigating a curve of half a mile after a seven-hour cruise.

The culmination of untiring efforts of scientist and inventors such as Sir George Cayles, Otto Lilenthan, P.L. Pilcher, Octave Chanute and others resulted in many balloons and glider flights.

On May 06th 1896, when he was 62 years old, the inventor of the first airplane, Samuel P. Langley (an American) along with his friend, Dr. Alexander Graham Bell (inventor of the Telephone) launched a plane from a houseboat on the river Potamac (Washington). The plane weighed 25 lbs., with a wingspan of 13 feet. It actually flew but shortly thereafter plunged into the river. It was recovered, dried and set flying again. In 1903, a plane weighing 125 lbs. failed to take off. Fickle public opinion turned against the hapless inventor and poured ridicule upon him.

On December 27, 1903, at KITTY HAWK, North Carolina, after years of intense experimentation, the famous Wright Brothers, Wilbur and Orville finally succeeded in getting their first airplane to fly using a small gasoline engine.

Prior to 1922, airplanes were made almost exclusively of wood, and metal construction came to the front in America in 1922.

After the First World War, passenger services were inaugurated over several routes in Europe and America. With rapid development with new and accurate navigational instruments, more powerful engines and improvement in structural design, has come world recognition of aviation.

The aircraft has made great strides since the end of the Second World War. Pistonengine aircraft were replaced by turbo-props like Vickers Viscounts and Brittanias and later by turbo-jets such as the De Haviland Companys Comets and the B707 and B702 of Boeing and the Douglas DC8s manufactured by the Douglas Aircraft Company. The year 1969 saw the birth of a large capacity, wide-bodied aircraft, i.e. Jumbo Jets, the B747, the DC10 and the Lockheed Tristars (or L1011s). The 1975 saw the birth of supersonic aircraft the Concorde and the TU-144. Charles Lindberghs dramatic New York Paris solo flight in 1927 opened the door to modern air transport in the New World.

Development of Aviation in India

The first commercial flight in India was made on February 18, 1911, when a French pilot Monseigneur Piguet flew airmails from Allahabad to Naini, covering a distance of about 10 km in as many minutes. In 1930, Mr. J.R.D. Tata became the first to secure a pilots license in undivided India and in the same year he participated in the race for to become the first Indian to fly between India and England. While Mr. Tata flew from Karachi to London, the winner Aspy Engineer who was later to become the Chief of Staff of the Indian Air force flew out from England. Their parts crossed in Alexandria, in Egypt where Mr. Engineer was temporarily grounded, as he needed some spark plugs. Mr. Tata, who had some spare, gave them to him and that is how, Mr. Engineer landed in Karachi around the time that Mr. Tata was over Paris. The above solo flight by Mr. J.R.D. Tata and Mr. Aspy Engineer between London and India was soon followed by the birth of Indian Civil Aviation. The operation of a mail fight by Tata Airlines from Karachi to Bombay and Madras with Mr. J.R.D. Tata at the controls on the Karachi - Bombay leg on October 15th, 1932 heralded the beginning of Civil Aviation in the Sub Continent. The second leg of the flight reached Madras on October 17th, 1932. The Indian Parliament passed the Air Corporations Act in March 1953 merging private airlines and nationalizing Civil Aviation in the country. The provisions of the Act were that there should be two Corporations. Air India International became Indias international Carrier and Indian Airlines the domestic carrier.

However, in 1990, the Government of India implemented an Air Taxi Scheme for the operation of Domestic Air Services by Private parties. The regulations governing these operations issued by the Indian DGCA has been progressively liberalized and those currently applicable provide full flexibility to operators about the type of aircraft, the routing, pricing policies and services provided, etc. For many years in India air travel was perceived to be an elitist activity. This view arose from the Maharajah syndrome where, due to the prohibitive cost of air travel, the only people who could afford it were the rich and powerful.

In recent years, however, this image of Civil Aviation has undergone a change and aviation is now viewed in a different light - as an essential link not only for international travel and trade but also for providing connectivity to different parts of the country. Aviation is, by its very nature, a critical part of the infrastructure of the country and has important ramifications for the development of tourism and trade, the opening up of inaccessible areas of the country and for providing stimulus to business activity and economic growth. Until less than a decade ago, all aspects of aviation were firmly controlled by the Government. In the early fifties, all airlines operating in the country were merged into either Indian Airlines or Air India and, by virtue of the Air Corporations Act, 1953; this monopoly was perpetuated for the next forty years. The Directorate General of Civil Aviation controlled every aspect of flying including granting flying licenses, pilots, certifying aircrafts for flight and issuing all rules and procedures governing Indian airports and airspace. Finally, the Airports Authority of India was entrusted with the responsibility of managing all national and international air ports and administering every aspect of air transport operation through the Air Traffic Control. With the opening up of the Indian economy in the early Nineties, aviation saw some important changes. Most importantly, the Air Corporation Act was repealed to end the monopoly of the public sector and private airlines were reintroduced.

Some facts related to Indian Aviation Industry:Airports and its development: The Airport Authority of India (AAI) manages
total 127 Airports in the country, which include 2 joint venure airports that are situated at Delhi & Mumbai, 13 International Airports, 97 domestic airports, 28 civil enclaves and 7 custom airports in all over India. Out of these airports only 86 airports are counted as Operational Airports, which also includes the 28 civil enclaves and the remaining 41 airports are known as Non Operational Airports. Facts say that Top 5 airports in the country handle 70% of the passenger traffic of which Delhi and Mumbai together alone account for 50%. Besides that, Airports Authority of India (AAI) has decided to develop and modernize 35 non-metro airports in the country: Agati, Agartala, Agra, Ahmedabad, Amritsar, Aurangabad, Bhopal, Bhubaneshwar, Chandigarh, Coimbatore, Dehradun, Dimapur, Goa, Guwahati, Imphal, Indore, Jaipur, Jammu Khajurao, Lucknow, Madurai,

Mangalore, Nagpur, Patna, Port Blair, Pune, Raipur, Rajkot, Ranchi, Trichy, Thiruvananthapuram, Udaipur, Vadodara, Varanasi, and Vishakapatnam. The Committee on Infrastructure has approved the report of the task force for the development of 35 non-metro airports. Development of airports in NE Region will be taken up by AAI on a priority basis.

Privatization: Privatization of International Airports is in offing through Joint

Venture route. Three Greenfield airports are getting developed at Kochi, Hyderabad and Bangalore with major shareholding of private sector. The work on Bangalore airport is likely to commence shortly. Few selected non-metro airports are likely to be privatized. 100% foreign equity has also been allowed in construction and maintenance of airports with selective approval from Foreign Investment Promotion Board.

Air movements: The total aircraft movements handled in 2006-2007 has shown an
increase of 15.4 percent as compared to the aircraft movement handled in 20052006. The international and domestic aircraft movements increased by 15.4 percent each during the period under review. The reason for increase in aircraft movements is due to increase of operation of smaller aircraft by airlines and the introduction of new airlines viz., Air Deccan in southern region and international airlines (Air Canada, Polar Air Cargo, Qatar Airways (Freighter), Turkish Airways, Air Slovakia at IGI Airport with effect from October 2006.

Passenger Traffic: International and Domestic passenger traffic handled in year

2003-2004 was 17 million (12% growth), 32 million (11% growth) leading to an overall increase of 12% over year 2002-2003. In year 2004-2005 passenger were 19 million and 40 million at International and Domestic route respectively, which caused an overall increase of 22% over the last year. And in year 2005-2006 passenger were 23 million and 51 million at International and Domestic route respectively, which caused an overall increase of 24% over the last year. During the period April, 2006 March, 2007, international and domestic passengers recorded growth of 15.8 per cent and 44.6 per cent, respectively, leading to an overall growth of 35.5 per cent.

Cargo Traffic: The total cargo traffic handled in 2003-2004 has shown as 693
thousand tones (7% growth) at international level and 375 thousand tones (13% growth) at national level, which caused overall 9% growth in cargo traffic over the

year 2002-2003. In year 2004-2005 the cargo traffic was 824 thousand tones and 457 thousand tones at International and Domestic route respectively, which caused an overall increase of 20% over the last year. And in year 2005-2006 the cargo transported was 903 thousand tones and 479 thousand tones at International and Domestic route respectively, which caused an overall increase of 8% over the last year. During the period of year 2006-2007, international and domestic cargo recorded growth of 13.8 per cent and 8.7 per cent, respectively, resulting in an overall growth of 12.0 per cent.

Growth & development

International air transport grew at double-digit rates from its earliest post-1945 days until the first oil crisis in 1973. Much of the impetus for this growth came from technical innovation. The introduction of turbo-propeller aircraft in the early 1950s, transatlantic jets in 1958, wide-bodied aircraft and high by-pass engines in 1970 and later, advanced avionics were the main innovations. They brought higher speeds, greater size, and better unit cost control and, as a result, lower real fares and rates. Combined with increased real incomes and more leisure time, the effect was an explosion in demand for air travel. Basically as we have been discussing, there are mainly two categories of flight/aircraft services

Domestic air services air services

International

1. Indian Airlines 2. Kingfisher 3. Jet Airways 4. Spicejet Airways 5. Indigo

1. British Airways 2. Virgin Atlantic 3. Jet Airways 4. Indian Airlines

6. Go Air

EXECUTIVE SUMMARY

SpiceJet is a low-cost airline based in Delhi, India. It began service in May 2005 and by 2008, it was India's second-largest low-cost airline in terms of market share. Kalanithi Maran owns the airline after acquiring a major stake on June 2010. [2] SpiceJet was voted as the best low-cost airline in South Asia and Central Asia region by Skytrax in 2007. SPICEJET FLIES TO 19 DESTINATIONS ACROSS INDIA. THESE ARE GIVEN BELOW:
[1]

INDIA

Andhra Pradesh
o o

Hyderabad - Rajiv Gandhi International Airport Visakhapatnam - Visakhapatnam Airport

Assam
o

Guwahati - Lokpriya Gopinath Bordoloi International Airport

Delhi
o

Indira Gandhi International Airport Hub

Goa
o

Vasco da Gama - Dabolim Airport

Gujarat
o

Ahmedabad - Sardar Vallabhbhai Patel International Airport

Jammu & Kashmir

o o

Jammu - Jammu Airport Srinagar - Sheikh ul Alam Airport

Karnataka
o

Bangalore - Bengaluru International Airport

Kerala
o

Kochi - Cochin International Airport

Maharashtra
o o

Mumbai - Chhatrapati Shivaji International Airport Hub Pune - Pune International Airport

Rajasthan
o

Jaipur - Sanganer Airport

Tamil Nadu
o o

Chennai - Chennai International Airport Coimbatore - Coimbatore Airport

Tripura
o

Agartala - Singerbhil Airport

Uttar Pradesh
o

Varanasi - Babatpur Airport

West Bengal
o o

Kolkata - Netaji Subhash Chandra Bose International Airport Hub Siliguri - Bagdogra Airport

INTERNATIONAL
Spicejet gained appproval to launch international operations from June 2010, having completed five years of mandatory domestic service. First international destinations to be added are Dhaka, Kathmandu, and Maldives.

FLEET

As of April 2010, the SpiceJet fleet is 21 strong, composed of sixteen Boeing 737 800 and five 737 900 ER aircraft, with eight more 737 800s expected to join the

fleet soon. Each aircraft in the SpiceJet fleet is named after a spice. These names are as given below:

The SpiceJet Fleet

Passengers Aircraft In Service Orders (Econom y) Boeing 737-800 Boeing 737-900ER Bombardier Dash 8 Q400 Total 21 5
-

Notes

33 15 48

189 212 70

5 dry leased from GECAS

Deliveries from mid 2011

26

HISTORY

SpiceJet, India's leading low cost airline, is a reincarnation of ModiLuft. It is promoted by Ajay Singh and the Kansagra family. SpiceJet marked its entry in the Indian skies with Rs. 99 fares for the first 99 days, with 9,000 seats available at this rate. This deal was followed it up with a Rs. 999 promotional scheme on select routes. Their marketing theme "offering low 'everyday spicy fares' and great guest services to price conscious travelers. Their aim is to compete with the Indian Railways passengers travelling in air conditioned coaches. On 15 July 2008 Billionaire Wilbur Ross suggested he would invest $80 million (about Rs 345 crore) in the low cost airline. The board of directors of SpiceJet accepted an offer in-principle from the US-based PE firm that would make available about Rs 345 crore to SpiceJet, a joint statement issued by SpiceJet and WL Ross & Co.

Today, Spicejet operates 21 Boeing 737-800/900ER aircraft across 19 destinations and has a 12% share of the Indian market. In 2010, it was ranked India's No. 1 low cost airline in a nation wide survey conducted by a leading English language daily.

AWARDS & ACHIEVEMENTS

Outlook Traveller's Best Low Cost Airline India (Feb 2009 and 2010) India Award for Best website 'World Low Cost Airlines Asia Pacific Conference' at Singapore 2010

Best low fare airline in India, as per survey conducted by MaRS on behalf of Hindustan Times (December 2009)

World Travel Market Award for multi-channel approach in distribution, London (November 2009)

Best Employer Brand Award, for our employee best practises, from the Employer Branding Institute, Hyderabad (December 2009)

MISSION & VISION Mission:

To become Indias preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers.

Vision:
To ensure that flying is no longer only for CEOs and business travelers, but for everyone

CHAPTER-2 COMPANY PROFILEPROFILE OF COMPANIES

Spice Jet

The Genesis:

Promoted by Ajay Singh of the Kansangra family and Sanjay Malhotra, an Indian business man, Spice Jet started services from May 2005 basing itself in Delhi. At the very beginning, Spice Jet introduced some very attractive marketing themes called spicey fares that made waves and triggered its growth almost instantly. Their offer were well received by the over whelming response from frequent fliers. Spice Jet, before undergoing a complete revamp recently was known as Royal Airways, a reincarnation of Modiluft.

Marked its position as the most competent airlines, Spicejet is one of the newest cheap ticket and low cost airlines. Endowing state of the art facility including easy access to cheap and low priced air tickets, Spicejet Airline covers almost all important destinations including Mumbai, New Delhi, Bangalore, Chennai, Ahmedabad, Goa, Kolkata, Pune and many more. Making air travel a possible dream for every Indian, Spicejet aims to compete with the India Railway passengers traveling in AC coaches. The Airline offers the most dynamic fares, without compromising on the safety and comfort of its passengers. Making air travel a pleasure trip, Spicejet endows every Indian the power to fly.

Spicejet Fleet

Offering one of the best budget air travel deals, Spicejet Airline has chosen a single class aircraft fleet which supports the low cost structure and allows greater efficiency and better maintenance. Ideally suited for short medium haul flights, Spicejet has opted for new generation Boeing 737-800s and Boeing 737-900ERs. These 189 seater aircrafts endow a safe and comfortable flight to its passengers. The Spicejet fleet includes 26 Boeing 737-800s (33 on order) and 5 Boeing 737-900ERs (on order).

SpiceJet Operations

Spice Jet operates with single aircraft type fleet. With 26 Boeing aircrafts, Spice Jet comfortably flies and connects around 22 destinations. Spice Jet flew their first ever Boeing Blended Winglets on 7th February2006. Their current destinations include Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad, Jammu, Kolkata, Mumbai, Pune, Srinagar etc. True value for money travel and great offers are a sure thing.

One of the best low cost and budget airlines, Spicejet Airline operates in all major parts of the country. With low cost air tickets to key destinations like Delhi, Chennai, Kolkata, Bangalore, Mumbai, Ahmedabad, Goa, Pune and many more, Spicejet Airline works with a mission to deliver lowest air fares with highest consumer value, to price sensitive consumers. Endowing a safe and comfortable trip to its passengers, Spicejet answers the need of every Indian to fly high. So tighten your seat belts and get set to touch the sky.

QUALITY POLICY
To effectively meet customers' requirements and endeavor to achieve total customer satisfaction. To gain consistent faith and confidence of customers and potential customers regarding the quality of services rendered. To pursue excellence through continuous improvement in all areas and to distinguish ourselves by the quality of our services. To achieve operational efficiency by attaining better productivity and profitability To work and act in such a manner that all services rendered in due course of Airway lead to excellence and improved credibility and image of the Airways.

PROBLEMS OF SPICEJET AIRWAYS

1) Since Market is determined by 2 forces: Public Sector Units & Private Sector units. In Public sector unit there is no autonomy. So the main problem of SpiceJet Airways is it is not fully autonomy.

2) From the point of view of labour laws, Public take undue protection .Since, in PSUs Clerical staff holds 70% level, while Officers Staff holds 30% level. So there is no Protection, which results in lesser productivity. 3) More Trade Unions 4) In decision Making Matters, Officers hold more responsible in PSUs than in Private sector. 5) Government Intervention is more.

COMPETITION INFORMATION

Jet Airways
The Jet Air Group of Companies: Indias most preferred Domestic Airline, Jet Airways, commenced commercial operations in May 1993, currently operates to 49 destinations with over 320 daily flights connecting a place every 5 minutes. It is an airline that, with an average fleet age of 5.1 years, operates the youngest fleet of Boeing 737, Brand new Airbus 340300Es, Airbus 330-200 and ATR 72-500s turbo-prop aircrafts. In 13 years, Jet Airways has not only emerged, as Indias largest Private Domestic Airline but is also giving the world a better choice in the global skies. As they fly daily non-stop to Kathmandu, Colombo, Singapore, Kuala Lumpur and London (Heathrow) on one of the youngest and best maintained fleets, the world discovers the Spirit of new India: Young and Efficient. Nevertheless, Jet Airways frequent travellers have acclaimed the Airline as the most preferred carrier offering the highest quality of comfort, courtesy, standards of ground as well as In-flight services and reliability of operations.45 destinations and over 330 flights daily...India's most desirable and preferred airlines, Jet Airways endows the best and the classiest service. Based in Mumbai, Jet Airways is a full-service airline serving both domestic and international routes. One of India's finest international

airlines, Jet Airways possesses the youngest and the best maintained fleets. Offering cheap ticket air travel, Jet Airways runs regular flights to key destinations including Delhi, Mumbai, Bangalore, Goa, Ahmedabad and Kolkatta, besides reaching international destinations like London, Kuala Lumpur, Singapore, Colombo and Kathmandu. JET AIR PRIVATE LIMITED is the largest General Sales Agency in India today.

Founded in May 1974, by Mr. Naresh Goyal, the company commenced operations for Kuwait Airways and Air France with offices in Bombay and Delhi.

KINGFISHER AIRLINES
The Genesis:

Vijay Mallya, the owner of United Breweries group instigated what is known as the SPICEJET. Services commenced on 9th May2005 with 4 Airbus aircraft taken on lease. Vijay Mallya who also owns a beer brand by the same name launched SPICEJET with the aim of making it one of the best in the nation. It was the first airline in India to operate with all new aircrafts. There isnt an ounce of doubt that SPICEJET today is easily the benchmark to many others in the airline service. Care, Comfort and Class... delivering safe, value-based and enjoyable experience to its guests, SPICEJET has over the years become one of the top-most budget air travels. Offering you an unparagoned experience, SPICEJET takes air travel beyond its drawn parameters. Rendering the cheapest air tickets, Kingfisher emphasizes on endowing budget air travel. Offering a luxurious and complacent trip to its guests, Kingfisher's online booking service not only endows the best and cheapest flight airfare deals but also makes flight booking a cake walk. A complete comfort zone, SPICEJET' main luxury component is it In-Flight Entertainment System, a first among any Indian airlines.

Indigo Airlines
IndiGo is the latest entrant to the domestic civil aviation space in India. The low cost carrier took off its inaugural flight from Delhi to Imphal on August 4, 2006. IndiGo Airlines is a trading name for Interglobe Aviation a private domestic airline based in India. The airline is headed by Rahul Bhatia. Former US Airways Executive VicePresident, Marketing and Planning Bruce Ashby has joined Indigo Airlines as their Chief Executive Officer. The Indian Government has approved the airline's aircraft import plan "in principle".

Headquartered in Delhi, Indigo took off its inaugural flight on August 4, 2006. A private low-fare carrier, Indigo Airline provides affordable, precise and state of the art service to its passengers. A subsidiary of InterGlobe Enterprises, Indigo operates through all popular sectors like Mumbai, Delhi, Bangalore, Goa, Chennai and many more. With 15 daily cheap ticket flights serving all across the country, Indigo endows uniquely smooth, safe and pleasant journey. Propitiously working, providing vanguard service to its guests, this latest entrant in the domestic aviation space bequeaths the cheapest ticket air travel.

Go Air
The Genesis:

Established in June 2004 by Jeh Wadia of the Wadia group, Go Air launched operation with 20 leased aircrafts. Mumbai based-Wadia group is comprises majorly of owners from Bombay dyeing and Britannia industries. Jeh Wadia had a clear and conducive vision for Go Air. He aimed at commoditizing air travel as airline is a low cost carrier and providing air travel service at marginally higher train rates across the country.

Headquartered in Mumbai, GoAir was established in June 2004 by the Wadia Group, majority owners of Bombay Dyeing and Britannia Industries. With operation in most parts of the country, GoAir Airline offers state of the art service at minimal cost. Offering the best cheap-ticket air travel service, GoAir is a smart cost air carrier providing flight tickets at lowest possible cost; making air travel an affordable option for any pleasure or business trip.

Air Deccan
The Genesis: Air Deccan was established in the year 2003 and commenced operations in August that year with regular scheduled flights from Bangalore to Mangalore and Hubli. The following month, it opened a second hub at Chennai. Air Deccan became the first private Indian operator to fly Airbus aircraft when it deployed the first of 5 leased ones in July 2004. It was the first airline in India to link second rung cities like Hubli, Madurai and Visakhapatnam to metros like Bangalore and Chennai. A modest beginning towards connecting the unconnected, Air Deccan has, since its inception achieved the unparagoned and the peerless. Enabling every Indian to fly and feel the sky, Air Deccan has over the years become India's No. 1 low fare airline. With our state of the art and swift Air Deccan online booking service, ticket booking is now a cake walk. Having positioned itself as the most affordable and economical airline amongst a whole gamut of other expensive airlines, Air Deccan offers cheap and low flight fares to all key destinations including flights to Delhi, Mumbai, Goa and many more. With the objective of providing safe travel at lowest fares, Air Deccan galvanizes every Indian to fly.

SWOT ANALYSIS
STRENGTH: Second in LCC segment First to target the middle class. Using similar kind of plane. Reputation

WEAKNESS: Very limited advertisings Reached at the threshold of cost efficiency Small fleet structure Small load efficiency compared to Air Deccan / Indigo

OPPORTUNITIES: Extensive network to capitalize Spicejet Cargo business. Plenty of scope for expansion of operations. Strengthen its position in Chartered flight segment. Could start Contractual Employment.

THREATS: High attrition rate. New entrants like IndiGo, Go Air and Air Deccan. High Risk Perception.

MARKET SHARE

FUTURE PLAN AND EXPANSION

SpiceJet plans to fly overseas. Aims to compete with Indian Railways AC segment. Aims at future fleet expansion to increase market share. Launch in international market.

BOARD OF DIRECTORS

CORPORATE SOCIAL RESPONSIBILITIES (CSR)

It provides 50-100% discount in base fare for defense personals. According to Karmayog 2008 its CSR ratting is 0/5.

CHAIRMAN

SPICEJET AIRWAYS SUBSIDIARIES

SPICEJET AIRWAYS

EXECUTIVE DIRECTOR

A subsidiary of Spice jetCHIEF/ which was amongst the first ones to get the licence Airways GENERAL MANAGER for undertaking activities in the Government Security market, as a primary dealer in 1996. The company received ISO 9002 certification from British Standard Institution, making it as the first primary dealer in India to achieve this certification for its quality HEAD OFFICE systems and procedures. This certificate has been granted to the company as a whole including its corporate and branch offices.

ORGANISATIONAL STRUCTURE ZONAL OFFICE (18) BRANCHES (4042)

REGIONAL OFFICE (56)

CHAPTER 3 MARKETING STRATEGIES OF THE COMPANYMARKETING STRATEGIES OF

SPICEJET
SERVICE MIX
Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market, increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. (give a spicejet example as it is the company about which the project is ) To explain, Bajaj Electrical a household name in India, has almost ninety products in i8ts portfolio ranging from low value items like bulbs to high priced consumer durables like mixers and luminaries and lighting projects. This product mix contains product lines and product items .In other words its a composite of products offered for sale by a firm.

One of the realities of business is that most firms deal with multi-products .This helps a firm diffuse its risk across different product groups. Also it enables the firm to appeal to a much larger group of customers or to different needs of the same customer

group .Tata Indicom product mix includes mobile phones, internet and broadband, landline phones and wireless phones . It seeks to satisfy the needs of individuals, students, business man, business houses and also households.

PRODUCTS
The noun product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce from the Latin prdce (re), (to) lead or bring forth. Since 1575, the word "product" has referred to anything produced. Since 1695, the word has referred to "thing or things produced". The economic or commercial meaning of product was first used by political economist Adam Smith. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. In general usage, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services.

SERVICES OFFERED BY SPICEJET

SPICEJET provide services in different areas to become an excellent airline. In recent years, customers have enhanced expectations from the service provider by virtue of being exposed to world-class services and products of competitors. Eventually, SPICEJET services upgrade and the following is the brief of some of its imported as regulated by the regulations of DGCA such as.

If u have to copy paste then please do it from spice jet website not air india
(i) RESERVATION

IAs computerized reservation system at Delhi; a state of the art mainframe is accessible to all major computerized reservation system of the world. There are also 1600 approved travel agents all over India at the service of passengers.

Passengers can also make reservation over telephone on time limit basis and purchase the ticket before the expiry of indicated time limit.

Special assistance is offered to passengers who require special handling over and above normal attention like the disabled, those on wheel chair, stretcher or unoccupied minors.

(ii) FARES
SPICEJET domestic fares are quoted in Indian Rupees as well as US dollars (USD). Besides, there are some special fares and discounts for senior citizens, students, the armed forces personnel, war disabled personnel and many others. Details of all concessions and the special fares are available at IAs booking offices and Travel agents.

(iii) CANCELLATION CHARGES

To allow flexibility to passengers in their travel plan, they do not levy any cancellation charge provided the cancellation is effected at least one hour before the scheduled departure. Rebooking and refund charges may be applicable on a few specified routes during peak season to avoid fictitious booking and help availability of seats to bonafide passengers.

(iv) RECONFORMATION PROCEDURE

Passengers are advised to reconfirm their return or onward reservation if they break their journey for more than 72 hours at any of the stations on their itinerary.

(v) CHECK-IN-PROCEDURE
At all major metros, SPICEJET offers computerized check-in facilities for domestic flights, the following facilities are available.

(vi) TELE CHECK-IN

Executive class passengers and members of flying return are offered the facility of tele check-in at six major metros provided they travel without checked baggage. City Check-in, Return Check-in and Through Check-in are certain other check in facilities provided by the company.

Along with the above services, certain other major services provided by the company are: 1 Passenger Service 2 3 4 5 6 7 Baggage Allowance Cabin Baggage

Security Regulation Service In-flight Services Liability for the loss of baggage In case of delayed flights

The above services and commitment will be honored without the citizen having to pay any bribe. Vigilence cell takes care of that

PRODUCT LINE
A product line is "a group of products that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges." Many businesses offer a range of product lines which may be unique to a single organization or may be common across the business's industry. In 2002 the US Census compiled revenue figures for the finance and insurance industry by various product lines such as "accident, health and medical insurance premiums" and "income from secured consumer loans". Within the insurance industry, product lines are

indicated by the type of risk coverage, such as auto insurance, commercial insurance and life insurance.

Pls dont just copy paste, check the information you r putting is correct, best method to do that is collect the info from the correct website
Fleet Details
The total aircraft on order are 111 (68 from Boeing and 43 from Airbus)

"Aircraft on order include eight B777-200LRs, fifteen B777-300ERs, twenty seven B787 Dreamliners, eighteen B737-800s, nineteen A319s, twenty A321s and four A320s. Of the 111 aircraft ordered, twenty three Boeing (five B777-200LRs, five B777-300ERs, thirteen B737- 800s) and nineteen Airbus (ten A321s and nine A319s) have been in the fleet so far. " SPICEJET Fleet Passengers (Kingfish Aircraft Total er First/Kingfisher Class) ATR 72-500 12 (22 orders) 66 (0/66) Short Haul Domestic services Short and IAE medium haul Engines routes Short and medium haul routes Routes Notes

Airbus A319-100 3 (1 order) 130 (28/102) Airbus A319100CJ

Corporate Jet

Airbus A320-200

12 (50 orders)

160 (28/132)

Airbus A321-200 6 (2 orders) 184(28/156) Airbus A330-200 (15 orders) Airbus A340500HGW (10 orders)

Short and medium haul routes Short and medium haul routes Medium and For delivery long haul routes in 2007 Ultra haul For delivery routes in 2008

(20 Airbus A350-800 orders)(10 options) (5 orders)(5 Airbus A380-800 options) Total Number of 34 (126 orders) Aircraft

Long haul routes

For delivery in 2010

THE NETWORK

stop copy paste I

can do it better if I wanted that then I wouldn't ask you

Table of National Network

EAST Kolkatta Bhuvaneshwar Bagdogra Guwahati Patna Ranchi Aizwal Dibrugarh Jorhat Dimapur Portblair Tezpur Imphal Agartala Silchar

WEST Mumbai Ahmedabad Goa Pune Nagpur Aurangabad Mangalore Vadodara Bhavnagar Rajkot Indore Jam nagar Bhuj

NORTH Delhi Jaipur Khajuraho Jammu Leh Agra Varanasi Udaipur Jaisalmer Srinagar Bhopal Gwalior Lucknow Shimla Kullu Amritsar Chandighar Raipur Jabalpur Dharamshala Dehradun

SOUTH Chennai Bangalore Hyderabad Calicut Trivandrum Coimbatore Trichi Madurai Vizag Tirupati Agati Puttaparthy

Table of International Network SOUTH ASIA Kathmandu Dhaka Karachi Colombo Male WEST ASIA Sharjah Bahrain Muscat Kuwait Doha Rasal Khaimah SOUTH EAST ASIA Singapore Bangkok Kuala Lumpur Yangon

Fujairah Dubai

Operations to West Asia and South East Asia region cover bulk of

the markets, major regional hubs.

Own sales/ticketing outlets at all stations, airports, distribution reach

through nine GSAs.

Own IBM reservations and check in host, support about 2000

terminals.
Exclusive airport terminals at Delhi and Mumbai. Wide network size. Strong schedule, appropriate aircraft, high frequency, well timed,

direct and non-stop flights. COMPETITORS

1 JET AIRWAYS Jet Airways, which commenced operations on May 5, 1993 has, within a short span of 14 years, established its position as a market leader. The airline has had the distinction of being repeatedly adjudged India's 'Best Domestic Airline' and has won several national and international awards. Under the guidance of its Chairman, Mr. Naresh Goyal, Jet Airways won the Best Domestic Airline award for the fourth consecutive year and the fifth time in the past six years at the 18th annual TTG Travel Awards 2007. Jet Airways has also been voted the Best Airline in Central/South Asia and India in an annual Global Traveler magazine survey in January 2008. Emerging as a world-class international airline, Jet Airways offers economical air

fares, a high quality of service and reliable and comfortable operations. From smart and proficient crew to in-flight convenience, the airline offers many other services including in-flight meals and in-flight entertainment, several check-in options, such as Tele Check-in, Web Check-in, Kiosk Check-in at select domestic airports and many other customer friendly facilities and services. Operating three classes of service First Class, Premire and Economy, Jet Airways has a wide cross section of partnership and alliances, and members of its award-winning frequent flyer program, JetPrivilege, can enjoy special benefits and earn JPMiles with carefully chosen program partners such as some of the leading International airlines, hotels, banks, lifestyle, retail, telecommunication, car rental and publishing partners.

SAHARA AIRWAYS

Air Sahara, presently known as Jet Lite is a privately owned airline based in Delhi. Air Sahara or Jet Lite operates scheduled services connecting all the major metropolitan cities and other key destinations of India. Air Sahara offers international standards of in-flight services to provide you with a comfortable journey. Air sahara was previously the part of the huge Sahara India Group headed by Mr Subroto Roy. It commenced its journey on 3 December 1993 with two Boeing aircrafts 737-200 with Delhi and Mumbai as its major hub. Air Sahara has now been acquired by Jet Airways and has been renamed as JetLite. It is a privately owned airline operating scheduled services connecting all metropolitan centres in India. The airline also provides helicopters which are available for charter services and aerial photography. Its main base is Indira Gandhi International Airport, New Delhi, with hubs at Begumpet Airport, Hyderabad, Chatrapati Shivaji International Airport, Mumbai, Chennai International Airport, Chennai and Netaji Subhash Chandra Bose International Airport, Kolkata. The uncertainty over the airline's fare has caused its share of the domestic Indian air transport market, from approximately 11% in January 2006 to a reported 8.5% in April.

Sahara Airlines is part of the multi-crore Sahara India Pariwar. Air Sahara connects to 24 domestic and 4 international destinations with 134 daily direct flights and offer 13900 seats per day.

MARKET SHARE changing name from air india to spice jet dosent help
According to the figures on market share of various scheduled airlines in the same year, Jet Airways topped the list with 46.7 % in 2003-04, followed by SPICEJET (IA) and its subsidiary Alliance Air together at 39.3%, Air Sahara at 13% and Air Deccan 1 %

MARKETING STRATEGIES
Over the years, SPICEJET has been proactive in the introduction of various marketing initiatives to provide improved services to the passengers and thereby retain competitiveness in the market. The initiatives seek to stimulate the market by creating new market segments and to provide value-enhanced services to our passengers.

In line with its status as the national carrier of the country, IAL offers various discounts on domestic fares on a permanent basis. Such concessions are extended to the Armed forces personnel, War Disabled persons/War Widows, Para military forces, Recipients of Gallantry awards-Civilians, Students, Senior Citizens, Cancer Patients, Blind Persons, etc. Similar concessions are also extended to Sports persons participating in national sports events and to Arjuna awardees. There are various other promotional fares and schemes available to the public at large. Some of the efforts, taken in this direction during the year which were aimed at offering an enhanced product value to passengers as well as increasing awareness about our brand in the market, are listed hereunder:

Incorrect information
1 Corporate help desks have been set up at the metros to facilitate corporate clients.

A Bumper Super Saver Scheme was introduced during the year offering 16

coupons for Rs 65,000/- in Economy Class and Rs 100,000/- in Executive Class. The Smart Super Saver Scheme was introduced to offer multiple coupon tickets for a fixed price for those who aim to travel extensively in a short period of time The Super Saver International Scheme was introduced which offered multiple coupons at a fixed price to foreign nationals and non-resident Indians. The Joint Frequent Flier programme of IAL and Air India called 'Flying Returns' was further strengthened by launching a dedicated micro-site

www.flyingreturns.co.in. The programme has been further extended to Sri Lanka, Bangladesh and Nepal during the year.

IAL offers single window holiday packages under the name of 'IA Flyaways'. These Holiday Packages were further strengthened during the year and now are 30 in number covering more than 80 destinations spanning 8 other countries apart from India giving a choice of more than 200 hotels.

 The Advance Purchase Excursion Fares (APEX) schemes continued during the year and were available for sale within India at INR fare level as well as world-wide on USD fare level. Apart from the already existing D-7, D-21 fares, new Apex Fares under D-28 and D-45 were also launched during the year. Effective 1st April 2004 Positioning Flight Fares were introduced on certain select sectors, which have brought down the fares on these sectors to the level of almost AC Chair Car levels. These fares were available on 24 sectors of the domestic leg of international flights. lA's special promotional fares under the name of Fly Select Fares were launched w.e.f 15th September 2004. These were lower than the normal published fares and were available at two levels for seats on first come first served basis. Effective 5th July, 2005, SPICEJET has introduced lower fares called 'Easy Fares' on specified domestic sectors for travel in economy class. These fares are lower than the normal published fares and are available on a maximum of four levels on rupee fare. The levels vary between 1 and 4. With the introduction of 'Easy Fares", the APEX Fares, Positioning Flight Fares and Flight Select Fares have been withdrawn. Bookings through IDBI Bank ATMs introduced w.e.f. 27,th October, 2005. The Pay Smart Scheme launched in collaboration with ICICI Bank offers ICICI Credit Card holders to pay for their travel in 10 monthly installments. This facility is currently available only at the six IA Major Metros and is effective till March 2006. Various Co-Branded Cards of IA also continued during the year viz. lA-Amex Gold Card, lA-Amex Green Card, IA - Amex credit card, IA-ABN Amro Debit Card.

 The Bid and Fly Scheme as well as the Website and on-line booking of tickets also continued during the year offering tickets at attractive prices as well as making available various interactive features . The Net Ticket facility launched during the year enables passengers to log on to the IA Website and reserve, buy and print ticket image. The IA Access facility launched during the year is an information service for passengers where they can send an'SMS' to the number "67671407" and get arrival and departure information any flight of same day, or of the

previous day next day. The J Smart Scheme launched during is a the short

year term

promotional scheme which offers a passenger paying full fare on business class, a ticket for a companion at 50% discount on the full business class fare. . The IA Family Ticket Scheme launched effective 1st Nov'04 offers a maximum of two children under the age of 12 years of age to travel free with two full fare paying adult passengers.

The toll free no. is also incorrect what you did in the entire project is you took an old airindia project and

changed the name to spice jet. Find and replace all and job done!!!
SPICEJET Call Centre is now accessible from anywhere in the country on a Single Toll Free Number 1800-180-1407 from any landline or Mobile of MTNL/BSNL. The user of landline or Mobiles other than MTNL/BSNL atBangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai can access IA Call Centre on 1407. Similarly, passengers using any landline or Mobile other than MTNL/BSNL from places other than six cities mentioned above, , can access 1407 with prefixing the STD code of any of the six cities mentioned above. , To keep pace with the changing aviation scenario in the market place and with a view to offer value added services to our esteemed passengers, a new facility called 'Dial - a - Ticket' (DAT) has been introduced from 21st October2005 through IA Call Centre. Using this facility a passenger can call any time, from any part of India, and make a reservation on real time basis and pay for the same through credit card and receive the equivalent of ticket termed as "Itinerary Receipt" (ITR).

MARKETING MIX OF THE COMPANY

MARKETING MIX

The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is explained in most marketing textbooks and classes. Four P's Elements of the marketing mix are often referred to as 'the four Ps':

Product - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategy to differentiate from its competitors.

Price The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.

Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place is not exactly a physical store where it is available Place is nothing but how the product takes place or create image in the mind of customers. It depends upon the perception of customers.

Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is

common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).

STP ANALYSIS OF THE COMPANY

Segmentation

SPICEJET AIRWAYS cement has segmented its customer in the following ways: Understanding needs and preferences of consumers -- Having housing, infrastructure, and commercial construction, as demand drivers, the company analyze the needs and preferences of consumers in these sectors. Grouping customers based on their needs and preferences -- Customers with similar needs and preferences are included in this segment.

 Targeting the segment that the company can best meet the needs and preferences of - The Company targets the customers, of which it can meet the needs and preferences. I.e. customer needs higher- strength or low price.

Branding the commodity -- Though being a commodity product, branding is important for a cement company. The company positions its brand among Architects and Builders rather than household individuals. Provide required product to meet targeted customers' needs and preferences -Delivering up to the expectations of the targeted segment.

Targeting
Its customer base represents the masses of India - individual homebuilders in small towns, rural and semi-urban India. The company targets on the important projects like dams, roads in the country It targets the Manufacturing companies like L&T etc It Targets Indian Railways. It targets an individual building his home(Retail Marketing)

Positioning
A good brand positioning help guide marketing strategy by clarifying the brands essence but goals it help the consumer achieve and how it does so in a unique way. The result of the positioning is the successful creation of a customer focused value proposition, a cogent reason why the target market should buy the product.

BCG MATRIX OF THE COMPANY

SPICEJET AIRWAYS accordingly, the BCG matrix divides products/businesses into four Categories: Stars: These high growth products in a fast growing market need more resource commitments. Cash Cows: These are low growth, high market share products, where minimal investments are envisaged. Indeed, cash cows provide the cash flows that support other businesses. Question Marks: These are low market share business units in high growth markets. Investment is needed to build them into stars

 Dogs: These are low growth and low market share businesses which generate just enough cash to maintain themselves. They are businesses from which the company is likely to withdraw in the near future. PEST ANALYSIS Political Taxation policy Environmental protection laws Employment laws

Economical Inflation Social Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education Employment Disposable income Business cycles Energy availability and cost

Technology New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology

PORTERS 5 FORCES MODEL

Market segmentation It is the act of dividing a market into distinct groups of buyers who require separate products. Its market research division has segmented consumers on the basis of following: 1. Geographic variables 2. Demographic variables 3. User status and lifestyle Market targeting Act of developing measures of segment attractiveness. Involves evaluating various market segments. It targets different segments of population of all categories of age groups. Also targets the population outside India. Market positioning Indias largest company. SPICEJET AIRWAYS MOTORS is market capital and no.5 in sales and profit. SPICEJET AIRWAYS is the market leader. They are the highest contributor in revenue. Marketing strategy adopted Advertisement 1. Television 2. Radio 3. Internet 4. Newspaper/magazines 5. Hoardings

BCG MATRIX

In the early 1970's, BCG Matrix first propounded by Bruce Henderson of the Boston Consulting Group. It is also known as BCG matrix, Boston Consulting Group Matrix, BCG Growth-Share Matrix or Matrix Quadrants.

Using the Product Portfolio Matrix approach, a company classified all its SBUs or Products/Markets SPICEJET AIRWAYS ording to Growth-Share Matrix. Therefore, it is best describe as Portfolio planning model.

In this Matrix Quadrants, the plate is divided 4 categories named A. Star B. Cash Cow C. Question Mark D. Dog

The division is based on Market Share and Growth rate. A brief discussion comes follow: A. Star: Leader [i.e. high market share] of high growth market is called star. These SBUs are net user of cash, because they always require heavy investment to finance rapid growth and to sustain market share. When the product comes to mature stage, then the growth slow down and they turn to cash cow.

B. Cash Cow: Cash cows are low growth but high market share (Market leader) businesses or products. Their high earnings, coupled with their depreciation, represent high cash inflows and they need very little in the way of reinvestment. And thus, they are the net provider of cash. Surplus cash are used for Research and Development and to support other SBUs that need investment.

C. Question mark: Products in a growth market with low market share are categorized as Question Mark. Because of growth, these SBUs require a lot of cash to hold their market share and let alone to increase it. If nothing is done to increase the market share, a Question mark will simply absorb large amount of cash in the short run and later, as growth slow down, become a dog. Thus, unless something is done to change its perspective, it becomes a cash trap. Management has to decide which question marks should try to build into stars and which should be phased out.

D. Dog: Dog are low growths, low market share SBUs. They may generate enough cash to maintain themselves, but do not promise to be large source of cash. Most often case, it should be liquidate and try with Question mark SBUs for investment. Market Growth Rate and Relative Market Share play important roll in BCG Matrix. Market Growth Rate is the measure of industry attractiveness and Relative Market Share is the measure of Competitive advantage. Therefore, these two are most important factors to consider organizations profitability and strategic plan.

FINANCIAL ANALYSIS
SOURCES OF FINANCE
Share holders Fund Shareholder funds is all the money belonging to common stock shareholders which includes the balance of share capital, all profits retained and money classified as reserves. Loan Funds A Loan Fund is a source of money from which loans are made for small business development projects. A loan is made to one person or business at a time and, as repayments are made, funds become available for new loans to other businesses. Hence, the money revolves from one person or business to another. Deferred Tax Liabilities An SPICEJET AIRWAYS on a company's balance sheet that is a result of temporary differences between the company's SPICEJET AIRWAYS accounting and tax carrying values, the anticipated and enacted income tax rate, and estimated taxes payable for the current year. This liability may or may not be realized during any given year, which makes the deferred status appropriate.

RATIO ANALYSIS

 Current Ratio shows an average ratio of 1.21which is less than the ideal ratio is 2:1. Cash Ratio shows as average greater than its ideal ratio that is 0.5. Debtors Turnover Ratio shows the amount of credit sales has been increased, collection period is derived as 18 days In the calculation of Working capital Turnover Ratio there is an adequacy of fund except the year 2009-2010. Gross profit ratio is fluctuating during the period of study.

I dont know from what compony you copied and paste it but the actual data is available online so please pull the same from net I could find in in less then a minute

Inventory Turnover ratio implies that the Inventory has been utilized efficiently.

RATIO CURRENT RATIO QUICK RATIO CASH RATIO DEBTORS TURNOVER RATIO NETASSETS TURNOVER RATIO CURRENT ASSETS TURNOVER RATIO INVENTORY TURNOVER RATIO DEBT EQUITY RATIO EQUITY RATIO NET PROFIT RATIO

FY09 1.31 0.91 0.95 27.12 1.33 2.89 7.49 0.49 0.72 20.92

FY10 1.07 0.72 0.76 24.22 1.41 3.18 6.79 0.50 0.84 20.53

1.

Methods or Devices of Financial Analysis:

A Number of methods or devices are used to study the relationship between different statements. The following methods of analysis are generally used: i. Comparative statements ii. Trend analysis iii. Common size statements iv. Funds flow analysis v. Cash flow analysis vi. Ratio analysis vii. Cost-volume-profit analysis In this project the Comparative Statement and Ratio Analysis is used to study the financial statement of Orissa State Co-operative Bank Ltd.

Comparative statements:
The comparative financial statements are statements of the financial position at different periods of time. The elements of financial position are shown in a comparative form so as to give an idea of financial position at two or more periods.

Any statement prepared in a comparative form will be covered in comparative statements. From practical point of view generally, two financial statements 1. Balance Sheet 2. Income Statement

Comparative balance sheet

The comparative balance sheet analysis is the study of the trend of the same items, group of items and computed items, group of items and computed items in two or more balance sheets of the same business enterprise on different dates. The changes in periodic balance sheet items reflect the conduct of a business. The changes can be observed by comparison of the balance sheet at the beginning and at the end of a period and these changes can help in forming an opinion about the progress of an enterprise. The comparative balance sheet has two columns for the data of original balance sheets. A third column is used to show this increase in figures. The fourth column may be added for giving percentage of increases and decreases.

Guidelines for Interpretation of Comparative Balance Sheet:

While interpreting comparative balance sheet the interpreter is expected to study the following aspects: 1. Current Financial Position and Liquidity Position 2. Long term Financial Position 3. Profitability of the Concern

1. For studying the Financial Position and short term Financial Position of a concern, one sees the working capital in both the years. The excess of current assets over current liabilities will give the figure of working capital. The increase in working capital means improvement in the current financial position of the business. An increase in current assets SPICEJET AIRWAYS ompanied by the increase in current liabilities of the same amount will not show any improvement in short term financial position. One should study the increase or decrease in current assets and current liabilities and this will enable him to analyse the current financial position.

The second aspect which should be studied in current financial position is the liquidity position of the concern. If liquid assets like cash in hand, cash at bank, bills receivable, debtors, etc. show an increase in the second year over the first year, this will improve the liquidity position of the concern. The increase in inventory can be on SPICEJET AIRWAYS ount of SPICEJET AIRWAYS umulation of stocks for want of customers, decrease in demand or inadequate sales promotion efforts. An increase in inventory may increase working capital of the business but it will not be good for business. 2. The long term financial position of the concern can be analysed by studying the changes in fixed assets, long term liabilities and capital. The proper financial policy of concern will be to finance fixed assets by the issue of either long-term securities such as debentures, bonds, loans from financial institutions or issue of fresh share capital. An increase in fixed assets should be compared to the increase in long term loans and capital. If the increase in fixed assets is more than the long term securities then parts of fixed assets have not only been financed from long term sources. A wise policy will be to finance fixed assets by raising long term funds. 3. The new aspects to be studied in a comparative balance sheet questions is the profitability of the concern. The study of increase or decrease in retained earnings, various resources and surpluses, etc. will enable the interpreter to see whether the profitability has improved or not. An increase in the balance of profit and loss SPICEJET AIRWAYS ount and the other resources created from profits will mean an increase in profitability to the concern. The decrease in such SPICEJET AIRWAYS ounts may mean issue dividend, issue of bonus share or deterioration in profitability of the concern. 4. After studying various assets and liabilities an opinion should be formed about the financial position of the concern. One cannot say if short term financial position is good then long term financial position will also be good or vice versa. A concluding word about the overall financial position must be given at the end.

Comparative Income Statement:

The income statement gives the results of the operation of a business. The comparative income statement gives an idea of the progress of a business over a period of time. The changes in absolute data in money values and percentages can be determined to analyse the profitability of the business. Like comparative balance sheet income statement also has four columns. First two columns give figures of various items for two years. Third and fourth columns are used to show increase or decrease in figures in absolute amounts and percentages respectively.

Guidelines for Interpretation of Comparative Income Statement:

The analysis and interpretation of income statement will involve the following steps:

1. The increase or decrease in sales should be compared with the increase or decrease in costs of goods sold. An increase in sales will not always mean an increase in profit. The profitability will improve if increase in sales is more than increase in costs of goods sold. The amount of gross profit should be studied in the first step. 2. The second step of analysis should be the operational profits. The operating expenses such as office and administrative expenses, selling and distribution expenses should be deducted from gross profit to find out operating profits. An increase in operating profit will result from the increase in sales position and control of operating expenses. A decrease in operating profit may be due to an increase in operating expenses or decrease in sales. The change in individual expenses should also be studied. Some expenses may increase due to the expansion of business activities while others may go up due to managerial inefficiency. 3. The increase or decrease in net profit will give an idea about the overall profitability of the concern. Non operating expenses such as interest paid, losses from sales of assets, writing off deferred expenses, payment of tax, etc. decrease the figure of operating profit. When all non-operating expenses are deducted from operational profit, we get a figure of net profit. Some non operating incomes may also be there which will increase net profit. An increase in net profit will gave us an idea about the progress of the concern.

4. An opinion should be formed about profitability of the concern and it should be given at the end. It should be mentioned whether the overall profitability of the concern is good or not.

Focus of Financial Statement Analysis:

Financial statement analysis involves evaluating different aspects of a business enterprise, which are of great importance to different users such as management, investors, creditors, bankers, analyst, investment advisers, etc. generally, the following analyses are made while making Financial Statement Analysis. 1. Liquidity or short term solvency analysis 2. Profitability analysis 3. Capital structure or gearing analysis 4. Market strength or investor analysis 5. Growth and stability analysis

Application of Financial Analysis:

Following are the application of financial analysis: 1. Assessing Corporate Excellence 2. Judging credit worthiness 3. Forecasting bankruptcy 4. Valuing equity shares 5. Predicting bonds ratings 6. Estimating market risk

Limitations of Financial Statement Analysis:

Financial analysis is a powerful mechanism of determining financial strengths and weakness of a firm. But, the analysis is based on the information available in the financial statements. Thus, the financial analysis suffers from serious inherent limitations of financial statements. The financial analyst has also be careful about the impact of price level changes, windows dressing of financial statements, changes in the SPICEJET AIRWAYS ounting policies of a firm, SPICEJET AIRWAYS ounting

concepts and conventions, and personal judgement, etc. The readers are advised to relate the limitations of financial statements as given in the previous chapter and also the limitations of ratios as a tool of financial analysis as discussed in Ratio Analysis. Some of the important limitations of financial analysis are, however, summed up as below: i. It is only a study of interim reports. ii. Financial analysis is based upon only monetary information and non-monetary factors are ignored. iii. It does not consider changes in price levels. iv. As the financial statements are prepared on the basis of a going concern, it does not give exact position. Thus SPICEJET AIRWAYS ounting concepts and conventions cause a serious limitation to financial analysis. v. Changes in SPICEJET AIRWAYS ounting procedure by a firm may often make financial analysis misleading. vi. Analysis is only a means and not an end in itself. The analyst has to make interpretation and draw his own conclusions. Different people may interpret the same analysis in different ways.

Overview of Ratio Analysis

Introduction: Ratio analysis is one of the techniques used to analyse the financial statements. It is one of the most powerful tools of financial analysis. It is the process of establishing and interpreting various ratios (quantitative relationship between figures and group of figures). Through ratio analysis financial statement can analyse more clearly and decision made from such analysis. SPICEJET AIRWAYS ording to SPICEJET AIRWAYS ountants Handbook by Wixon Kell and Bedford, a ratio is an expression, of the quantitative relationship between the numbers. Nature of Ratio Analysis: Ratio analysis is a technique of analysis and interpretation of financial statements. It is the process of establishing and interpreting various ratios for helping in making certain decision. However, ratio analysis is not an end in itself. It is only a means of better understanding of financial strength and weaknesses of affirm. Calculation of

mere ratios does not serve any purpose, unless several appropriate ratio are analysed and interpreted. There are a number of ratios which can be calculated from the information given in the financial statements, but the analyst select the appropriate data and calculate only a few appropriate ratios from the same keeping in mind the objective of analysis. The ratios may be used as a symptom like blood pressure, the pulse rate or the body temperature and their interpretation depends upon the caliber and competence of the analyst. The following are the four steps involved in the ratio analysis: i. Selection of relevant data from the financial statements depending upon the objective of the analysis. ii. Calculation of appropriate ratios from the above data. iii. Comparison of the calculated ratios with the ratios of the same firm in the past, or the ratios developed from projected financial statements or the ratio of some other firms or the comparison with ratios of the industry to which the firm belongs. iv. Interpretation of the ratios.

Use and Significance of Ratio Analysis: Helpful in decision making. Helpful in financial forecasting and planning. Helpful in communication. Helpful in co-ordination. Helpful in Control. Helpful in efficiency appraisal. Helpful in evaluation of financial position. Helpful to investors, financial institution, employee.

HR POLICIES & STRATEGIES

SOURCES OF RECRUITMENT
SPICEJET AIRWAYS offers employment opportunities in a wide range of functions. The process of recruitment in SPICEJET AIRWAYS is fair and

transparent, with adequate opportunities to look for suitable candidates both internally and from outside. Recruitment is a continuous process in SPICEJET AIRWAYS . They regularly hold walk-in interviews in principal cities. Campus interviews are arranged in leading institutes and universities. In other cases, applications are invited for specific vacancies through advertisements newspapers in this in or leading announced However sources announced

website. of the

some

are as follows:-

TRANSFERS The employees are transferred from one department to another

SPICEJET AIRWAYS ording to their efficiency and experience in SPICEJET AIRWAYS limited PROMOTIONS the employees are promoted from one department to another with more benefits and greater responsibility based on efficiency and experience. PRESS ADVERTISEMENTS Advertisements of the vacancy in newspapers and journals are a widely used source of recruitment in the company. The main advantage of this method is that it has a wide reach, so it is used by SPICEJET AIRWAYS limited EDUCATIONAL INSTITUTES various management institutes, engineering colleges, medical Colleges etc. are a good source of recruiting well qualified executives, engineers, etc. They provide facilities for campus interviews and placements. This source is known as Campus Recruitment and it is also used by the company LABOUR CONTRACTORS Manual workers can be recruited through contractors who maintain close contacts with the sources of such workers. This source is used to recruit labor for construction jobs. however child labor is not used by the company

OF RECRUITMENT
Recruitment in SPICEJET AIRWAYS is a very fair and transparent process with adequate opportunities to look for suitable candidates internally as well as from outside. Applicants are generally invited on the basis of specific advertisements in newspapers and websites. A Committee of officers called the Central Recruitment Committee handles the entire recruitment process comprising screening of applications, preliminary short-listing, interviews and final selection. Every attempt is

made to make the selection process as objective as possible by incorporating tests of competence. In some cases, outside consultants are retained. All decisions of the recruitment committee are recorded in respect of each candidate. Candidates are informed of their short-listing and selection immediately after the interview or at the earliest thereafter. The process of Recruitment in SPICEJET AIRWAYS Ltd

1. Identify vacancy 2. Prepare job description and person specification 3. Advertising the vacancy 4. Managing the response 5. Short-listing 6. Arrange interviews

TRAINING AND DEVELOPMENT PROGRAMME OF THE COMPANY

Our new Performance Management System incorporates a process called Competency Assessment and Training and Developmental Needs wherein appraisers are specifically called upon to identify and assess training needs of employees at specific intervals that do not coincide with Performance Appraisals. This is so that training needs can be assessed objectively. Training is imparted to take care of an individuals career development as well as functional and skill enhancement. Competency and Development training inputs include Skill and general performance enhancement, communication skills and Career development. Functional training needs are identified and conducted by functional departments while Corporate HR organizes competency and developmental inputs.

BENEFITS OF COMPENSATION SYSTEM

Employee welfare receives prime attention at SPICEJET AIRWAYS . We have several schemes for general welfare of employees and their families. These cover education, healthcare, retirement benefits, loans and financial assistance and recreation facilities. Education Education is imparted not only to children of SPICEJET AIRWAYS employees but also more importantly to children from rural areas who do not have SPICEJET AIRWAYS ess to any medium of information or education. SPICEJET AIRWAYS schools maintain high standards and are open to other children of the vicinity. Often these schools are the most preferred centres of learning in the district and adjoining areas. Wherever possible, SPICEJET AIRWAYS provides funds and infrastructure to help set up local schools, colleges and centres for learning and education.SPICEJET AIRWAYS townships have excellent schools that are often the best in the district. Education at these schools is subsidized for employees wards. They offer attractive scholarship allowances for children studying at places away from their parents, merit scholarships for outstanding children and financial assistance for employees children to pursue higher professional education.

Health Care Liberal medical benefits are made available to employees and their family members by way of reimbursements towards normal medical treatment, domiciliary treatments and special sanctions for serious illness. Each of their townships has well-equipped health care centres with qualified medical staff and facilities, ambulance, referrals and tie-ups with reputed hospitals for specialised treatment. In addition, there are regular health checkups, camps and programmes. SPICEJET AIRWAYS takes pride in providing various forms of medical assistance to the families of their employees and also to all those living in surrounding villages. Each factory has a medical centre with full-fledged doctors and the latest of basic equipment. Mobile medical services are provided in the vicinity and regular medical camps are held to eradicate diseases, offer medical help, treatment and preventive care. Financial Assistance

Employees are eligible to apply for loans and financial assistance for various purposes such as purchase of assets, residential premises as well as a scheme that provides for supply of cement at subsidized rates to those building their own houses. SPICEJET AIRWAYS accommodation At our cement plants and factories, employees are provided furnished and unfurnished SPICEJET AIRWAYS accommodation based on their entitlements. At many locations, the employees are given free electricity, free water supply and free bus facility for nearby places and schools. These houses are well-maintained and periodically upgraded.

Employee Satisfaction In addition to periodic internal Employee Satisfaction Surveys, They participate in Employee Satisfaction and Work Places Surveys conducted by reputed external agencies and organisations like Hewitt Associates Grow Talent. And from time to time, SPICEJET AIRWAYS has also retained reputed firms like Mercer and Boston Consulting Group to study our internal work environment and employee policies and suggest areas of improvement.

They share below salient points of the latest survey of employees: People are treated fairly regardless of religion and gender SPICEJET AIRWAYS is a safe place to work Management is competent in running business Employees feel good about what we do for society Proud to tell others I work here Management thinks positively The overall findings show significant job satisfaction at all levels as also deep respect for the company, its performance management system and its overall business performance.

Al this is from naukari hub

Recruitment for SPICEJET AIRWAYS The recruitment and selection is the major function of the human resource department and recruitment process is the first step towards creating the competitive strength and the recruitment strategic advantage for the organisations. Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time. A general recruitment process is as follows: Identifying the vacancy: The recruitment process begins with the human resource department receiving requisitions for recruitment from any department of the company. These contain:

 Posts to be filled Number of persons Duties to be performed Qualifications required

Preparing the job description and person specification. Locating and developing the sources of required number and type of employees (Advertising etc).

Short-listing and identifying the prospective employee with required characteristics.

Arranging the interviews with the selected candidates. Conducting the interview and decision making

1. Identify vacancy 2. Prepare job description and person specification 3. Advertising the vacancy 4. Managing the response 5. Short-listing 6. Arrange interviews 7. Conducting interview and decision making

The recruitment process is immediately followed by the selection process i.e. the final interviews and the decision making, conveying the decision and the appointment formalities.

Instructional Design Of Training Programme In SPICEJET AIRWAYS MOTORS

The Programme Coordinator While Designing The Programme Schedule Should Notice Following Points:

a. The Objective Of The Programme Should Be Clearly Spelt Out. Not Only It Should Be Mentioned In The Programme Schedule But It Must Be Made Clear To Participants Also. b. The Level Of The Participants, Their Existing Knowledge, Skills And Experience Should Be Kept In Mind Before Finalizing The Programme Schedule To Know From What Level Of Knowledge The Trainer Should Concentrate And Carry The Participants With Him Trill Every Aspect Of The Subject Is Cleared. c. Training Can Be Very Interesting, Enriching Experience If The Faculty Provides Variety, Mixing Practical With Theory Sessions, Quoting From Personnel Experiences And Allowing Time For Discussion And Absorption. d. Adequate Time Should Be Available For Doing Justice To All The Subjects.

e. Flexibility In The Design Of The [Programme Would Ensure That Participants Do Not Have To Learn Those Aspects Which They Already Know And Whenever Such Situation Is Faced By The Faculty, Either The Level Of Discussion May Be Increased Or Subject May Be Changed. f. An Inbuilt Feedback System To Facilitate Revision, If Any, Desired By The Participants During The Course Of The Programmed May Be Planned And Some Cushion Periods Should Be Provided. g. The Programme Coordinator Should Prepare Brief Synopsis Of Each Topic To Be Covered During The Programme In Case The Standardized Synopsis Are Not Available And He May Revise Or Improve The Standardized Synopsis Also In The Light Of Latest Developments And Requirements.

SPICEJET AIRWAYS MOTORS is Defining Focus & Objective of Programme:

Defining The Focus And The Objective Of The Programme Is Very Important Of Designing Programme. In Fact Defining Focus And Objective, Target Group Is Also Important.

Objective Of Any Training Programme Is Very Strongly Related To Training Needs Of The Organization & Corporate Expectations From The Training System. Some Of The Usual Objectives Are: a. Developing Of Skills (If Not Existing Earlier) b. Sharpening Of Skills (If Existent But Need Is There To Provide Cutting Edge) c. Building Up a Cadre of A Trained Person. d. Creating Awareness e. Improving Proficiency (To Improve Efficiency And Speed Of Handling Transactions) f. Exposing (To New Developments, Environment) g. Upgrading Of Skills (Like Training Participants From Branch Small/Ssi Loans To Handle Large Borrower SPICEJET AIRWAYS ounts).

PRODUCTION POLICIES

PRODUCTION LAYOUT
Cement manufacturing need process layout for raw-material preparation, which require crushing, grinding and mixing of the various raw materials such as lime-stone, clay, bauxite and iron-ore. Once the raw materials are prepared and converted into raw-meal by mixing different raw materials in predetermined proportion, production

processes such as pre-heating, precalcining, calcinations for conversion of raw meal into clinker and cooling of clinker would use product layout. Within the plant, workshop activities are arranged by using process layout, whereas the packing and dispatch operations of the cement through trucks need product layout. In cases of repairs of kiln in plant, which cannot be moved, a fixed layout is to be used.

OTHER RAW MATERIALS- DIFFRENT SUPPLIERS IN DIFFRENT PLANT

They have implemented a SAP based Enterprise Resource Planning (ERP) system for the Procurement function. Central procurement is divided into the following major groups: Raw materials Energy, Fuels and Gases Maintenance spares Wearing parts, Consumable materials Administrative & office supplies Services Packing The structure provides for procurement managers at regional level and plants. There is a Separate projects head for procurement of capital equipment and purchases.

SUPPLIER RELATIONSHIPS
SPICEJET AIRWAYS treats its vendors as business associates. All vendors are treated with respect and dignity. Our vendor base includes reputed manufacturers and trusted brand names, usually the leading 3-4 vendors of their particular industry segment who are technically and financially sound and have the intrinsic capacity to supply material of desired quality and on time. SPICEJET AIRWAYS prefers

vendors who demonstrate good corporate citizenship and promote sustainable development. Adequate care is taken to ensure transparency in procurement processes. Our procurement policy has a clearly defined code of practice for procurement conduct and encourages fair and open competition in markets.

QUALITY CONCEPT USED BY THE COMPANY

Product Development has always been an important activity at SPICEJET AIRWAYS , arising out of a focus on quality and process improvement. It has been a constant partner, driving research, innovation and evaluation. SPICEJET AIRWAYS has effectively pledged its reputation as the market leader in the quality of cement. Maintaining this lead calls for harnessing the resources and expertise of the company - from applied research and production to marketing. SPICEJET AIRWAYS ordingly, all SPICEJET AIRWAYS factories are equipped with state-of-the-art process control instrumentation and associated quality control and testing laboratories manned by qualified personnel. As a result of this focus on quality, SPICEJET AIRWAYS cement specifications exceed those set by BIS by a wide margin. Today, all SPICEJET AIRWAYS cement plants have the ISO 9001 Quality Systems certification. This demonstrates our tradition of providing reliable and consistent quality through the application of modern technology, and justifies the preferences of a nationwide customer base.

:: Production Policy ::

Group is utilized its production natured over the years to create reliable, safe production lines. A comprehensive schedule is being implemented at all group companies facilities to minimize manpower requirement and streamline operations. ISO certification and production policies as part of group program to guarantee unsurpassed Quality and Reliability.

Quality Policy We at HKGROUP is committed to organizational growth by providing precision quality components through enhancing customer satisfaction, controlling waste, by using latest mfg. technology with involvement of all employees and our valued suppliers to achieve excellent quality & on time delivery by continually improving Quality Management System. Quality Objective

Reduction in Rejection, rework On time delivery Customer Complaint towards zero Reduce tool cost Minimizing down time Motivating & training to all employees

Health and Safety Policy

We firmly believe that, Health and safety of our employees, who are an asset to the company, is most importance. Therefore we are committed to bring safety on top of mind for all employees by maintaining high standards of safety culture with all manufacturing processes, activities and operations.

Environmental Policy In recognition of the Interest of the society in securing sustainable industrial growth, compatible with the environment, Climax Engineering Enterprises affirms that it assigns high importance to promotion and maintenance of a pollution free environment in its all manufacturing processes, activities and operations. Quality Management : P&G has led the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. It is the first Indian company introduce vehicles with Euro I and Euro II norms.

P&G is committed to maximizing customer satisfaction and strives to achieve the goal of excellence, by continual improvement, through ongoing going design and development, manufacture and sale of reliable, safe, cost-effective, quality products and services of international standards, using environmentally sustainable technologies, for improving levels of efficiency and productivity within its premises and ancillaries.

The PCBU plant in Pune has obtained ISO 9001:2000 certificate from Bureau Veritas Quality International-BVQI in July 2003. PCBU of P&G has received the certificate of approval of its quality management system (QMS) from Bureau Veritas Certification (BVC), for compliance with ISO / TS 16949:2002. TS (Technical Specification)-16949 defines the quality management system requirements for the design and development, production, installation and service of automotive-related products. And to control the quality of its cars P&G applies various stringent measures during the pre-manufacturing stage as well as post-manufacturing stage.

During the manufacturing stage regulars quality Mercedests are held by the in-house Mercedestors in all the shops. All the process sheets, spot plans, control plan etc are displayed near the work place. In the post manufacturing stage once the vehicle comes out of the assembly line it passes through stringent testing standards such as shower test, wheel balancing etc. On successful completion of testing, the car is ready to be despatched after Pre Delivery Inspection (PDI). Environmental Management:

P&G reaffirms its commitment to minimize the adverse impacts of its products, operations and services on the environment. It strives to: Reduce the emission levels of vehicles in full compliance of the regulatory norms & proactively work with the industry, Government, other related industries & agencies to bring in international practices. Use of environmentally sustainable technologies & practices for prevention of pollution and the continual improvement in environment performance. Conserve natural resources and energy by minimizing their consumption & wastage. The unit is cerified with ISO 14001 : 1996 for Environmental Management System (EMS) Work Measurement : P&G is the first Indian Company to introduce the Balance Scorecard System in automotive sector in India. The scorecard incorporates SQDCM (Safety, Quality, Delivery, Cost and Morale). The implementation of the Balanced Scorecard has enabled greater focus on different elements of operational performance. Defining, cascading and communicating strategies across the organization have brought about transparency and alignment. Apart from Balance scorecard half yearly review of the employees is done on the basis of attendance, kaizen at work place etc.

A suggestion scheme is started by the management wherein any employee irrespective of his cadre can suggest an improvement in the work place and if this suggestion is approved by the concerned authority the employee gets rewards points.

Once an employee achieves a specified limit of points he gets a gift voucher. Apart from this employees also receive bonus on certain festive occasion. Value Engineering: Continuous efforts are made to reduce the cost of service in P&G. Rejection of input parts received from vendors is very closely monitored in all the departments. The vendors are penalized if rejection exceeds beyond the defined limits. Apart from rejection of regular parts some stations are identified as CTQ (Critical to Quality) Stage. Special care is taken of the components added on these stations. Any negligence on these stations may lead to a customer claiming replacement of the vehicle.

Value Engineering team also works for searching energy efficient alternatives, methods and eco-friendly technology, by adopting effective maintenance & work. The consumption of electricity, water, LPG, Compressed air etc is continuously monitored and steps are taken to reduce the consumption of these resources. Material Management:

P&G uses SAP 4.6C Material Management (MM) module for: materials planning and control, purchasing, goods receiving, inventory management, invoice verification. Various spare parts for the machines, and other necessary equipments are ordered by the maintenance and T & PS departments through central maintenance shop and purchase department. Quotations are invited from the interested parties and after the negotiations one party is finalised to procure the material.

FINDINGS:

The company has weak organizational climate The organization has clearly defined responsibilities to all its employees There is a negative effect found of the organizational policies. This might appear to be contradictory to the general management practice. But this might be interpreted as indicating as various new initiatives are being taken and new policies made, this is taking its toll on the affected people or work areas. This may also mean that the staff is not fully identifying with these changes.

The employees are very much satisfied with the work environment provided to the employees. The organization was capable of providing work-life balance to its employees.

RECOMMENDATIONS
SPICEJET is entering the market and therefore has to necessarily preparing the entire costing with an intention to provide the best goodwill. I have seen the attitude and style of the working of this companys people is very good and target oriented. They are full of zeal to work for the organization which is a good sign for the development of the company. Even in this recession period when most of the companies are struggling to survive this company is one of those strong companies which is not only stable but making huge profits.

CONCLUSION
The aim of this project was to comparatively study on operators and others operators and try to reveal future prospects of SPICEJET .In my Marketing research I found that the demand of is going to increase day by day. The company should participate in advertising to acquire as much benefits as possible, thus competing successfully with other operators.

The final survey incremented my knowledge regarding how to market ones product efficiently and how to deal with various types of people. Thus I greatly enjoyed this project and learnt a lot. Development of good relations with the dealers is must. Company should also make efforts to attract more and more customers through various schemes etc. After conducting this survey on SPICEJET, I come to the conclusion that, company has huge potential in Delhi region & it can capture major share by providing excellent after sales service. There are some other conclusions are also included: The market reach of the company is very good. The growth of the product is also ap praisable The company is a major player in the sector of power generation. The service providing network of the company is very strong.

BIBLIOGRAPHY
WEBSITES:
www.spicejet.com www.scribd.com www.google.com www.wekipedia.com http:// Spicejet-mea.com http://en.wikipedia.org/wiki/Spicejet http://www.salespromo.co.uk/article/40 http://www.Spicejet.tradeups.com/Customers/12/AllPromotions.aspx Spicejet notebooks Catalogue

NEWSPAPERS & MAGAZINES:

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