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Adobe Launches Creative Cloud For immediate release Powerful New Adobe CS6 Release at Heart of Transformative Creative

Cloud Initiat ive SAN JOSE, Calif. April 23, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today an nounced Adobe Creative Cloud, a radical new way of providing tools and services* t hat will change the game for creatives worldwide. A subscription-based offering , Adobe Creative Cloud is a hub for making, sharing and delivering creative work and it is centered around a powerful release of Adobe Creative Suite 6 software (see separate release), packed with innovation across its industry-defining desi gn, Web, video and digital imaging tools. Adobe Creative Cloud Highlights Creative Cloud membership provides users with access to download and install eve ry new Adobe CS6 application announced today and two new HTML5 products, Adobe M use and Adobe Edge preview. Creative Cloud integrates Adobes creative tablet applications, such as Photoshop T ouch, into everyday work seamlessly synchronizing and storing files in the cloud for sharing and access on any device. Creative Cloud members will be able to easily deliver mobile apps to iOS and And roid marketplaces and publish, manage and host websites. Adobe Creative Cloud members will have access to application upgrades, including new CS point-product features, before they are launched as part of major CS upd ates, as well as inventive new products and services as they emerge. Adobe Creative Cloud membership is US$49.99 per month, with an annual contract. A special introductory offer of US$29.99 per month for CS3, CS4, CS5 and CS5.5 i ndividual customers is also available. The urge to be creative is universal, and harnessing the creative spark in everyo ne from school children to creative pros has never been more important, said Shan tanu Narayen, president and chief executive officer, Adobe. Wherever and whenever inspiration strikes, Adobe will be there to help capture, refine and publish yo ur ideas. Creative Suite 6, Innovative HTML5 Tools Anchor Creative Cloud CS6 includes landmark releases of industry icons such as Adobe Photoshop CS6 (see separate release), Adobe InDesign CS6, Adobe Illustrator CS6, Adobe Dreamweaver CS 6, Adobe Premiere Pro CS6, Adobe After Effects CS6, Adobe Flash Professional CS6 an d more. With Creative Cloud membership, creatives can download and install all of the 14 new Adobe Creative Suite 6 applications. Creative Cloud membership also includes access to Adobe Muse and Adobe Edge prev iew, new tools for HTML5 design and development that demonstrate Adobes commitmen t to the latest Web standards. Creative Cloud Links Adobe Touch Apps to CS6 Desktop Tools Adobe Creative Cloud integrates Adobes line of creative touch tools with CS6 desk top applications. Adobe Touch Apps bring professional-level creativity to tablet devices and addre ss multiple areas of the creative process: image editing, ideation, sketching, m ood board creation, website and mobile app prototyping, and the presentation of finished work. Photoshop Touch and Adobe Ideas have already proved runaway hits on the iPad and Android tablets. Three additional tools, available on Android today, will be co ming to iPad soon: Adobe Collage, Adobe Debut and Adobe Proto. A new desktop app, Adobe Creative Cloud Connection, enables the syncing, sharing and storing of files across mobile devices and desktop. Creative Cloud membership includes up to 20GB of cloud storage, with additional storage purchase options coming soon.

Creative Cloud Publishing Services Streamline Website and App Creation Creative Cloud publishing services will include the ability to easily publish ap ps, magazines and catalogues to iPad, iPhone and Android devices. Members have immediate access to Adobe Typekit, the Web-based font library that pioneered the use of real fonts on websites, delivering more than 700 typefaces from leading foundries. New Web hosting capabilities, integrated as part of Adobe Creative Cloud members hip, allow users to easily create and host high-impact websites. The Integratio n between Adobe Muse, Typekit and the Web hosting capabilities power a new simpl ified workflow for delivering high-impact websites. Members Receive Ongoing Delivery of New Applications, Services and Features Creative Cloud members will receive ongoing updates to Creative Suite applicatio ns as well as other new products and services as they emerge. Coming in the futu re to Adobe Creative Cloud are: Adobe Photoshop Lightroom 4, the desktop software tool that enables photographic perfection from shoot to finish; the first complete release of Adobe Edge, a gr ound-breaking HTML5 development tool; and Digital Publishing Suite Single Editio n, the technology behind the delivery of digital magazines on iPad. Creative Cloud will also include training, support and community features that d rive meaningful connections between creatives worldwide. Live Streamed Webcast The launch event for Adobe Creative Cloud and CS6 will be streamed live beginnin g at 10 a.m. PT, April 23 at www.adobe.com/special/cs6/launch-event.html and wil l be available there as a continuous rebroadcast from 11 a.m. 4 p.m. PT on April 23. An on-demand version will be available at http://tv.adobe.com beginning Apr il 24. Pricing and Availability Adobe Creative Suite 6 products and Adobe Creative Cloud are scheduled to be ava ilable within 30 days and can be pre-ordered now. Adobe Creative Cloud membershi p will be available to customers in 36 countries and in multiple languages. Pric ing for Creative Cloud membership for individuals is US$49.99 per month based on annual membership and US$74.99 per month for month-to-month membership. A speci al introductory offer of US$29.99 per month for CS3, CS4, CS5 and CS5.5 individu al customers is also available. Learn more at www.adobe.com/go/creativecloud. Adobe continues to offer 14 CS6 point-products as well as Adobe Creative Suite 6 Design & Web Premium (US$1,899), Adobe Creative Suite 6 Design Standard (US$1,2 99), Adobe Creative Suite 6 Production Premium (US$1,899) and Adobe Creative Sui te 6 Master Collection (US$2,599) for purchase. Upgrade pricing is also availabl e to eligible customers. Customers can purchase Creative Suite 6 via Adobe.com a nd through select retail, resellers and online stores. More information on produ ct pricing is available at www.adobe.com/products/creativesuite.html. Adobe Touch Apps can be purchased separately from the iTunes App Store or Google Play for US$9.99 each. Special offers for Adobe Touch Apps are available for cus tomers who sign up for annual membership of Adobe Creative Cloud. For more detai ls visitwww.adobe.com/products/touchapps. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, v isit www.adobe.com. Milestone Adobe CS6 Release Delivers Major Innovations for Design, Web and Video Pros For immediate release CS6 Products Anchor New Adobe Creative Cloud Offering

SAN JOSE, Calif. April 23, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today a nnounced the ultimate toolkit for design, Web and video professionals with the u nveiling of the Adobe Creative Suite 6 product line and Adobe Creative Cloud (see s eparate release). Powerful new releases of 14 CS6 applications and four Creative Suites Adobe Creative Suite 6 Design & Web Premium, Adobe Creative Suite 6 Desi gn Standard, Adobe Creative Suite 6 Production Premium, and Adobe Creative Suite 6 Master Collection drive home Adobes continued innovation across creative marke ts. A new subscription-based offering, Adobe Creative Cloud, will provide users with the ability to download and install every Adobe CS6 application* announced today. Creative Cloud also integrates Adobe Touch Apps into everyday work, intro duces cloud-based sync and store capabilities, and powers the publishing of apps and high-impact Web experiences. Creatives get a ton of innovation across CS6, with milestone releases of all our flagship products, said David Wadhwani, senior vice president, Digital Media Busi ness, Adobe. With CS6 and Creative Cloud, were also introducing new products, new mobile workflows and advanced publishing capabilities that show we are laser-foc used on ensuring design, Web and video pros have everything they need for the de livery of high-impact content and apps. Major CS Upgrades and All-New Muse Anchor Landmark Launch for Designers The performance and workflow enhancements in Adobe Photoshop CS6 (see separate re lease), Adobe Illustrator CS6 and Adobe InDesign CS6 will result in significant ti me savings for print, Web and mobile projects. In Photoshop CS6, designers will experience incredible performance, powered by t he Adobe Mercury Graphics Engine, enabling near instant results from essential e diting tools, including Liquify, Puppet Warp, Transform and Lighting Effects. Adobe has built on Photoshops breakthrough Content-Aware capabilities with advanc ed new Content-Aware Patch and Content-Aware Move features. Illustrator CS6 debuts a revamped modern interface, and features include a new i mage tracing engine, easy pattern creation and ability to apply gradients to str okes. The Mercury Performance System delivers speed and stability, including 64bit support for Mac OS and Windows. InDesign CS6 continues to blaze a trail in publishing, streamlining the creation of multiple layouts from a single set of content with new Adaptive Design Tools Alternate Layout, Liquid Layout, Content Collector Tools and Linked Content. A brand new application, Adobe Muse, a radical tool that enables designers to cre ate and publish HTML5 web sites without writing code, was also announced today. Adobe Doubles-Down on HTML5 Tooling for Web Professionals Innovative new workflows and capabilities across Adobe tools simplify the creat ive process for todays Web designers, developers and interactive professionals. Web pros can conveniently integrate HTML5 animations, created with Adobe Edge pr eview, into their Dreamweaver projects, driving home Adobes leadership in tooling for the HTML5 Web standard. Adobe Dreamweaver CS6 addresses the challenge of responsive Web designs with the ability to build fluid grid layouts replacing the tedious manual process of crea ting and configuring separate CSS-based interfaces for phone, tablet and desktop . Through direct integration with Adobes recently announced PhoneGap Build service, Dreamweaver CS6 helps round out Web professionals skillsets and enables them to produce native mobile applications for multiple platforms. Adobe Flash Professional CS6 users can easily translate and transition their skil ls to HTML5 using the Flash Professional Toolkit for CreateJS. Flash Professiona l CS6 also helps designers create exciting and impactful gaming experiences and advancements include the ability to generate sprite sheets that improve workflow s and performance. Pre-built native extensions and new packaging options, leveraging the latest Ado be Flash Player and AIR runtimes, help expand and ease app delivery to Android a

nd iOS devices. Production Premium CS6 Pushes Boundaries of Video Creativity Redesigned by and for video editors, with major performance enhancements, the to ols included in Adobe Creative Suite 6 Production Premium set a new standard in professional video. With dozens of new features, Adobe Premiere Pro CS6 is the hub of any professiona l video workflow, featuring a sleek new editing environment. The powerful Adobe Mercury Playback Engine now supports OpenCL on MacBook Pros. The most significant After Effects release in a decade, Adobe After Effects CS6 i s faster and more responsive than ever. With Global Performance Cache, previews are saved and ready to go cutting the time spent bouncing between projects. New to Production Premium are Adobe Prelude CS6, which streamlines logging and in gest workflows in post-production, and Adobe SpeedGrade, which contains powerful finishing tools for film finishing and color grading. Adobe Audition CS6 accelerates audio post-production: real-time clip stretching m akes it simple to stretch clips to fit an edit; and Automatic Speech Alignment i ntroduces a powerful new engine for automated dialogue analysis. A new third party API for hardware integration Adobe Mercury Transmit allows bro adcast video monitoring to connect directly into the Mercury Playback Engine via third-party cards from AJA, Blackmagic Design and Matrox. Live Streamed Webcast The launch event for Adobe Creative Cloud and CS6 will be streamed live beginnin g at 10 a.m. PT, April 23 at www.adobe.com/special/cs6/launch-event.html and wil l be available there as a continuous rebroadcast from 11 a.m. 4 p.m. PT on April 23. An on-demand version will be available at http://tv.adobe.com beginning Apr il 24. Pricing and Availability Adobe Creative Suite 6 products and Adobe Creative Cloud are scheduled to be ava ilable within 30 days and can be pre-ordered now. Adobe continues to offer 14 CS 6 point-products as well as Adobe Creative Suite 6 Design & Web Premium (US$1,89 9), Adobe Creative Suite 6 Design Standard (US$1,299), Adobe Creative Suite 6 Pr oduction Premium (US$1,899) and Adobe Creative Suite 6 Master Collection (US$2,5 99) for purchase. Upgrade pricing is also available to eligible customers. Custo mers can purchase CS6 products via Adobe.com and through select retail, reseller s and online stores. More information on product pricing is available at www.ado be.com/products/creativesuite.html. Adobe nnual ecial idual Creative Cloud membership for individuals is US$49.99 per month based on a membership and US$74.99 per month based on month-to-month membership. A sp introductory offer of US$29.99 per month for CS3, CS4, CS5 and CS5.5 indiv customers is also available. Learn more at www.adobe.com/go/creativecloud.

About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, v isit www.adobe.com. lso include training, support and community features that dr ive meaningful connections between creatives worldwide Adobe Unveils Fast, Feature-Packed Photoshop CS6 and Photoshop CS6 Extended For immediate release SAN JOSE, Calif. April 23, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today a nnounced Adobe Photoshop CS6 and Photoshop CS6 Extended software, major releases o f the undisputed standard for professional digital imaging. Packed with new feat ures and enhancements, the software includes groundbreaking innovations and unpa ralleled performance breakthroughs that expand the frontiers of imaging science, and deliver new levels of creativity and increased efficiency. Photoshop CS6 Ex

tended integrates the state-of-the-art editing, compositing, and graphic design capabilities of Photoshop CS6, as well as advanced tools for 3D design*, image a nd video editing, and quantitative analysis which address the unique needs of th e graphic design, video, Web, architecture, medical, manufacturing and engineeri ng industries. Creativity is at the very center of our efforts both in developing exceptional to ols, and enabling our users to create beautiful imagery that stands out from the visual clutter around us, said Winston Hendrickson, vice president products, Cre ative Media Solutions, Adobe. Photoshop CS6 is unrivaled in capabilities and powe r and as we have seen from the astonishing reception of our recent public beta h as once again captured the imagination of the worldwide creative community. Photo shop magic is alive and well with CS6. Since Photoshop CS6 was released as a public beta on March 22 for Mac OS and Mic rosoft Windows platforms, there have been nearly one million downloads of the soft ware worldwide surpassing any public beta in Adobes history. With this launch, Ph otoshop CS6 and Photoshop CS6 Extended can be purchased as stand-alone applicati ons, key components of the Adobe Creative Suite 6 family (see separate press rel ease), and now as part of Adobes revolutionary Creative Cloud offering, also annou nced today (see separate release). Create with Imaging Innovation and Peak Performance Photoshop CS6 and Photoshop CS6 Extended deliver unparalleled speed and power co mbined with the creative tools necessary to perform advanced image manipulation, design, motionbased content editing, and compositing. The software helps users t o patch images with control for exceptional results; edit with real-time interac tions and a fluid feel powered by the new Mercury Graphics Engine; easily edit v ideo; perform automatic tone mapping and sharpening; and use improved design too ls for better results with fewer steps. Creative customers will be able to take advantage of an efficient, modern UI that puts all focus on images, and sync set tings and preferences for consistent workflows across multiple devices via Adobe Creative Cloud. Adobe Photoshop CS6 gives Trek powerful design tools to help bring our creative v ision to a reality faster and with greater control than ever before. The respons iveness of the new Mercury Graphics Engine is simply breathtaking and being able to see the results instantaneously helps us keep to our extremely tight timelin es," said Eric Lynn, creative director, Trek Bicycle. "We often work with large files that include more than 500 layers and being able to search them all and co ntinue working while saving a large document is invaluable to our workflow and a huge time saver for us. Photoshop CS6 features include: Content-Aware Patch Allows greater control by letting users choose the sample ar ea used to create a patch. Adobe Mercury Graphics Engine Takes advantage of the graphics processing unit in modern hardware to speed up imaging and editing tasks, and process large images faster. New and Re-engineered Design Tools Type styles enable consistent formatting; vec tor layers apply strokes and add gradients to vector objects; custom strokes and dashed lines are easily created; quick layers search and more. Intuitive Video Creation The full range of familiar Photoshop tools and an intui tive set of new video tools to create and enhance any video clip. Blur Gallery A simple new interface with on-image and in-context controls allows users to quickly create photographic blur effects including tilt-shift effects, blur everything with one focal point, or vary the blurriness between multiple f ocal points.

Photoshop CS6 Extended includes all Photoshop CS6 features and: Mercury Graphics Engine for 3D Increased power and speed via engine optimized fo r 3D imaging. New 3D Controls UI improvements for more efficient 3D workflows. New 3D Effects Reflections and drag-able shadows to enhance images. Adobe Creative Cloud and Digital Imaging Adobe Creative Cloud gives creative customers a new option for purchasing and ex periencing Adobe software innovation, including Adobe Photoshop CS6: Creative Cloud membership provides designers with access to download and install every new Adobe CS6 application announced today and two new HTML5 products, Ado be Muse and Adobe Edge preview. Creative Cloud powers the integration of creative tablet applications, such as P hotoshop Touch, into everyday work seamlessly synchronizing and storing files in the cloud, for sharing and access on any device. Creative Cloud members will be able to easily deliver mobile apps to iOS and And roid marketplaces and publish, manage and host websites. Adobe Creative Cloud members will receive access to application upgrades, includ ing new Photoshop features before they are launched as part of a major update, a s well as inventive new products and services, as they emerge. Adobe Photoshop L ightroom 4 will be offered as part of Creative Cloud membership in the future. Live Streamed Webcast The launch event for Adobe Creative Cloud and CS6 will be streamed live beginnin g at 10 a.m. PT, April 23 at www.adobe.com/special/cs6/launch-event.html and wil l be available there as a continuous rebroadcast from 11 a.m. - 4 p.m. PT on Apr il 23. An on-demand version will be available at http://tv.adobe.com beginning A pril 24. Pricing and Availability Adobe Photoshop CS6, Adobe Photoshop CS6 Extended, Adobe Creative Suite 6 editio ns and Adobe Creative Cloud are scheduled to be available within 30 days and can be pre-ordered now. Photoshop CS6 and Photoshop CS6 Extended will also be avail able through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales; estimated street price for Photoshop CS6 is US$699 and US$999 for Photoshop CS6 Extended. Upgrade pricing is also available to eligible customers. Subscription pricing for Photoshop CS6 is US$19.99 per month for an annual contract and US$2 9.99 for a month-to-month contract. For more detailed information about features , OS support, system requirements, upgrade policies and pricing, please visit ww w.adobe.com/photoshop. Adobe Creative Cloud membership for individuals is US$49.99 per month based on a nnual membership and US$74.99 per month based on month-to-month membership and i ncludes access to Photoshop CS6 Extended. A special introductory offer of US$29. 99 per month for CS3, CS4, CS5 and CS5.5 individual customers is also available. Learn more at www.adobe.com/go/creativecloud. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, v isit www.adobe.com.

Adobe Creative Cloud, Creative Suite 6 Deliver Professional Grade Features for S tudents and Educators For immediate release Release Delivers New K-12 Licensing Model and Special Education Pricing SAN JOSE, Calif. April 23, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today a

nnounced Adobe Creative Cloud Student and Teacher Edition, and Adobe Creative Suit e 6 Student and Teacher Edition for institutions, educators and students. The new release and supporting educational resources help K-12 and higher education ins titutions enhance teaching and learning, and better prepare students for their f uture careers. We are now in the era of the 3Cs creativity, communication and collaboration driven by how digital media is revolutionizing teaching and learning, said Jon Perera, vice president of worldwide education, Adobe. Adobe Creative Cloud and CS6 applic ations make it easier for educators to create and deliver stunning digital educa tion content across devices, cloud, and social platforms. In addition to 14 new CS6 point products and four Creative Suite editions, Adobe is now delivering its first cloud offering for students and educators. Adobe Cr eative Cloud is a hub where students and educators can explore, share and delive r creative content using any of the Adobe Creative Suite 6 desktop applications, also announced today (see separate releases), as well as new tools for HTML5 su ch as Adobe Muse and Adobe Edge preview. By offering integration with Adobe Touch Apps*, headlined by Photoshop Touch, Adobe Creative Cloud enables new mobile wor kflows, from ideation to publishing, that bring the power of Adobe innovation to the classroom via iPad and Android tablets. More than 100 education institutions worldwide participated in the beta program for CS6 and Creative Cloud, including Lake City High School, The Academy of Art, Rochester Institute of Technology and Carnegie Mellon University. According to David Holzemer at Carnegie Mellon University e-learning and media design, Adobe C reative Suite 6 software is a real game changer for us. The new Mercury Graphics Engine running at 64-bit will cut my production time in half and time is always critical for a very small staff serving such a large institution. Adobe Creativ e Suite 6 is invaluable to my e-learning team. Prepare Students for Careers With new capabilities designed to help students across all disciplines create st unning digital content that stands out, Adobe Creative Suite 6 helps give studen ts the ability to learn the skills needed in todays competitive workforce: Gain digital content creation skills across video, animations, 3D and photos wit h major updates to Adobe Photoshop CS6, Adobe Premiere Pro CS6, Adobe After Effec ts CS6, and Adobe Audition CS6. With the new Adobe Photoshop CS6, students can exp ress themselves by leveraging the powerful new 3D and video editing tools for me dia they have captured across multiple devices. Create on virtually any device with Adobe Creative Cloud Connection which enable s the syncing, sharing and storing of files from Adobe Touch Apps for download a nd use with CS6 desktop products. For example, educators and students can work w ith a file in Photoshop Touch on iPad and use Adobe Creative Cloud to sync and s hare that file on the desktop for refinement using Photoshop CS6. Get noticed with multimedia-rich portfolios, websites and applications. Adobe In Design CS6 extends its lead in digital publishing, streamlining the creation of m ultiple layouts from a single set of content, helping to deliver interactive cam pus publications for iPad, Kindle Fire and Android devices. Adobe Dreamweaver CS6 helps enable students to create high-impact school or personal websites. Engage Students, Empower Faculty and Advance Teaching The new Creative Suite 6 release gives faculty and students the tools to easily visualize, understand, and communicate information in creative ways across print , Web, video, and mobile devices. Create digital education content ranging from digital storytelling for history a nd languages, gaming and animations for math, to data visualization in the scien ces all in a way that helps engage students and creates rich learning experience s. CS6 provides the features and flexibility to produce interactive presentation

s and explore the boundaries of creativity and critical thinking. Expand the delivery of education content with multi-screen publishing across mul tiple platforms and devices using HTML5 and the very latest standards for Web, m obile, e-books, and tablets. Help improve productivity and efficiency in the classroom with simplified workfl ows, speed and performance enhancements, and a new, more intuitive user interfac e across the CS6 product set. Empower educators with ISTE-aligned curricula with the release of three newly-up dated, year-long, project based curricula for graphic design and print productio n, Web design and development, and video production. These curricula are availab le on the Adobe Education Exchange, along with resources from the education comm unity. Certify industry-centric technical and communication skills with Adobe certifica tions. More than 300,000 students worldwide have been certified through the Adob e Certified Associate examination. With CS6, Adobe and CertiPort are offering ne w, updated curricula and certification for this major release. Educators and stu dents can get certified for both entry-level skills as an Adobe Certified Associ ate (ACA), and professional-level skills as an Adobe Certified Expert (ACE). Live Streamed Webcast The launch event for Adobe Creative Cloud and CS6 will be streamed live beginnin g at 10 a.m. PT, April 23 at www.adobe.com/special/cs6/launch-event.html and wil l be available there as a continuous rebroadcast from 11 a.m. - 4 p.m. PT on Apr il 23. An on-demand version will be available at http://tv.adobe.com beginning A pril 24. Pricing and Availability Adobe Creative Suite 6 products and Adobe Creative Cloud are scheduled to be ava ilable within 30 days. The Student and Teacher Edition of Adobe Creative Cloud i s available for US$29.99 per month. For information on Adobe licensing go to www .adobe.com/aboutadobe/volumelicensing/education. Adobe is also offering a new Adobe K-12 Enterprise Agreement designed for the ne eds of school districts in the United States and Canada. Customers can purchase Creative Suite 6 via Adobe.com and through select retail and online stores. More product information is available at www.adobe.com/products/creativesuite.html. For more detailed information about educational upgrade policies and pricing, as well as the full portfolio of suites, please visit www.adobe.com/education.edu. html. About Adobe Education Adobes education vision is to unleash the creativity of students and educators ar ound the world. In addition to product innovations, Adobes education offering inc ludes standards-aligned curriculums, certification, professional development, an d flexible purchasing options for students, faculty and schools to help ensure s tudents are ready for the opportunities in an ever-evolving digital world. More information on Adobe education solutions and licensing can be found at www.adobe .com/education and www.adobe.com/aboutadobe/volumelicensing/education. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, v isit www.adobe.com.