MARKETING

Declaration
We do here by declare that this marketing plan was done by the four members of the group and it is our original work and all sources of information and assistance have been acknowledged. Any similarities with other projects may have resulted due to coincidence beyond our control.
Sharvind Mudaliar s11034621 Raveena Lal s11032924
________________ ________________ ________________ ________________
Shivani Sharma S11031691 Reshni Jesika s
MARKETING PLAN FRIUT JUICE (FIJI) Ltd
Acknowledgment
We wish to express our deepest gratitude to the following people for their fine contribution in the making of out marketing plan for Melon Dew: Dr. Gurmeet Singh Lecturer for MG303 Mrs. Maureen Dayal Tutor for MG303 Mr. Niteen Chandra Marketing Officer Mr. Christopher Benedict Tower Insurance The sales officer William & Goslings
Finally we thank our friends and family for their moral support and those who have helped us in numerous ways for this marketing plan.
VINAKA VAKALEVU
Methodology
The research is inclusive of both the qualitative and quantitative methods: Personal Interviews Online research Library Research
Content page
Declaration Acknowledgement Executive summary Introduction Company analysis Current marketing and projected situation Business objective Trading company analysis (Australia/New Zealand) Product Adaption Promotion mix Distribution Documentation Channel of distribution Price determination Term of sales Method of payment Financial budget and forecast Resources requirement Conclusion Reference Appendix
Executive summary
Fruit Juice Fiji Ltd is a locally owned venture that is manufacturing processed fruit juice. The core-product of this company is Melon Dew. A melon punch compromising of water melon, rock melon and honey dew. Melon Dew is the first processed fruit juice introduced in the beverage industry in Fiji. The company was established in March, 2009 and will commence its operation in June, 2009. Fruit Juice Fiji Ltd main objective is to venture into the international market in order to achieve bigger market share and gain higher profit margin. In return to this the company also aims to become a leading industry by providing the best quality fruit juice.
The company targets to market it product to Australia and New Zealand and its target market are all customers over the age of 15 and especially health conscious people who prefer nutritional drinks. The components of Melon Dew are available locally, except honey dew which is imported from Australia. Our product is packaged in 500ml plastic bottles, designed to suit all generations, with the labeling in English, as it is a common language used in all countries. Promotion and advertising strategies will be used to create public awareness of the product in the company tends tom advertise its product through internet, posters, radio and television.
The processing factory is located at Walu-bay, Suva and it is close to our port of origin (Kings Wharf) and our port of destination is Sydney and Auckland. The international wholesaler for Fruit Juice Fiji Ltd is turners and growers. The company has chosen to export its product through the ocean freight handled by Neptune Shipping Agency, and the freight forward for Fruit Juice Fiji Ltd is Williams and Goslings, due to its vast experience in shipping business. The company has a service to tower insurance to secure its product and property.
The total cost of production till the shipment of the product to its destination has been worked out, and revenue from sales projected has been derived accordingly. With the aim of becoming, the leading distributor of fruit juice, the company has developed to set a vision and a mission for which the company is striving for. Fruit juice Fiji Ltd is the venture promising all the customers to provide the best nutritional drink that they are looking for, and if it isnt Melon Dew, its not what you want to drink.
Introduction
Fruit juice (Fiji) Ltd has a purpose of providing the best quality and tasteful drink to its customers. The company was established in March 2009 and will commerce its operations in June, the same year. The company is situated at Walu Bay Suva City industrial area. The main objective is to venture into the international market to achieve bigger market share and gain higher profit margin. The company aims to satisfy the needs and demands of its target market more effectively and efficiently. The core product of Fruit Juice (Fiji) Ltd is Melon Dew a combination of water-melon, rock-melon and honey dew giving a refreshing taste and is the pioneer flavor compared to all the fruit juice in the beverage industry. Looking at the nutritional content itself gives the picture of its freshness, the customers are looking for.
Since the company is locally owned, Fruit Juice (Fiji) Ltd believes in local produce, thus the two main components of our product is produced and purchased locally and they are water-melon and rock-melon, whereas honey dew is imported from Australia as Fiji does not have a larger capacity of produce in Honey Dew.
The marketing plan is allocated into sub-sections looking at the marketing situation where the target markets are focused upon. Moreover, the plan shows the current situation of the company and details with the distribution channels are discussed. Furthermore, the trading process and details with international markets are reviewed. Other than providing nutritional drink to customers, the company is also labor intensive that is employing people to work for the company at a good wage so that they have a better standard of living.
Fruit Juice (Fiji) Ltd is a new venture in the market, but promises to provide the best nutritional drink compared to its other competitors and to its customers who are always looking for something new to drink. The answer to every customers are : Melon Dew.
COMPANY ANALYSIS
COMPANY PROFILE Company name: Fruit Juice (Fiji) Ltd Location: Walu Bay, Suva Warehouse: Suva Formation: 2009 Staffs: 75 Directors: 4 Product name: Melon Dew Selling Outlets: retail shops in Fiji Islands, Australia and New Zealand Suppliers: local farmers, Sigatoka valley Farm and Australia Financial Institution: Australia and New Zealand Bank (ANZ) Freight forwarder: William and Goslings Insurance Company: Tower Insurance Export/Import Agent: Neptune Shipping Agency Wholesalers: New Zealand Australia Fiji Islands
Turners and Growers Tappoos and group of Companys
ORGANIZATION CHART
MISSION STATEMENT To venture into the international market to achieve bigger market share and gain higher profit.
COMPANY VISION Fruit juice (Fiji) Ltd envisions itself of becoming the leading distributor of processed fruit juice in the international market. We are dedicated to providing the best nutritional drink to enhance the lives and well-being of people everywhere.
SWOT ANALYSIS
STRENGTH The product (melon dew) is first of its kind. The uniqueness showing that Melon Dew is natural and is in its purest form compared to other competitor drink in the market. Availability of melon dew is easy, as its available at all the leading outlets of Fiji, New Zealand and Australia. Fruit Juice (Fiji) Ltd has good brand awareness and a high quality image. Promotion staffs are well skilled and trained to improve sales and promotion. The company has local availability of raw products. Honey dew is imported from Australia, as one of our target markets, thus, the people have fair idea of the taste. 100% locally owned business, thus no leakages of money. Availability of abundance skilled and trained laborers. Financial advice from Fiji Development Bank. Easy accessibility to international ports and agencies at the company is situated at Walu Bay, Suva industrial center.
OPPORUNITY
Melon dew rapid growth in sales show that customers favor the product. Melon dew being the natural and pure fruit juice The market for natural processed products is growing rapidly. Processes to establish network and distribute melon dew in all the continents. Devaluation allowing international markets to purchase more. Setting up a website where wholesalers can shop online. Availability of financial support from commercial banks and Fiji development bank could improve our production level.
Product diversification, as producing more variety of products. Upcoming health conscious generations
WEAKNESS
New company has to make a place in the international market. Competition from established companys as Fruit Juice (Fiji) Ltd is a pioneer company. Lack of outside investment in the company reduces the goal of increasing the market share of the company in the global market. High cost of leasing containers. Being a sugar free product reduces the chances of good marketing in the younger generations target markets Transportation contains as goods being delivered late to bad sea weather. Delayed delivering of raw materials.
THREATS
Natural disasters can destroy the raw materials as fruits are easily damaged. Unavailability of fruits in off-seasons Devaluation increases cost of production Competitors who are already established can give Fruit Juice (Fiji) Ltd a huge blow in making profits as consumers are already drinking their product. Unstable government may affect the trading relationship between the two countries and may indirectly affect the customers purchasing behavior. Alternative high earning industry can be a threat as they have the finances to expand their business anytime to cater the high demand for a product.
CURRENT MARKETING AND PROJECTED SITUATION

Looking at the huge variety of fruit juices available on the market shelves, it can be believed that our country is blessed with different flavors of heavenly fruits, but one type of fruit that is not found to be part of any fruit juice company was the melon group fruits, such as water melon, rock melon and honey dew. Therefore, it provides a tough competition with other well established companys such as Rewa Dairy, Coca Cola and Fruco an internationally based company. MARKET SITUATION Currently Fruit Juice (Fiji) Limited is distributing its products to all supermarkets, hotels, resorts, cinemas, schools, fitness centers, restaurants, small business and other selling facilities. The companys actual limelight group that are targeted to purchase the product are the health conscious people between the age of 15 years and plus, also any individual willing to taste a new flavor above the age of 4 years. COMPETITIVE SITUATION Markets in our country are found to be in a great deal of competition through many new ventures and already established companies producing juice. Some of the companies which are providing the most competition are Cocoa-Cola, Pepsi,Rewa Dairy and Fruco a renowned company operating in New Zealand and Australia being the main competitors locally and internationally because of producing Tarumba, Frubu, Just juice, apple juice, grape juice and orange juices, another kinds of processed fruit juice. Name Coca Cola Traumba Pepsi Apple Juice Frubu Grape Juice Just juice Orange Juice Size Big Medium Medium Medium Medium Medium Medium Big Goals Effective Effective Effective Effective Effective Effective Effective Effective Market Share High Medium High Medium Low Low Medium Big Product Quality Excellent Excellent Excellent Good Good Good Excellent Excellent Marketing Strategies Effective Effective Effective Effective Effective Effective Effective Effective Taste Excellent Excellent Excellent Good Good Good Excellent Excellent
The above table clearly illustrates that the strengthens of the competitors lies in their globally renowned establishments and have strong financial supports and investments. This allows them to have an upper hand on Fruit Juice (Fiji) Limited as it is a pioneer company in the market. However, these well known companies also have flaws as they produce fizzy drinks which are harmful to the healthand also some of the juice have a average taste, but Fruit Juice (Fiji) Limiteds product Melon Dew is highly concentrated
with vitamins and minerals, a health conscious person requires. Therefore, the company aims to target at least 20% of the market share in the global market. DISTRIBUTION SITUATION Blaze juice is retailed through the supermarkets, restaurants, small shop businesses, schools, hotels, resorts, cinemas and fitness centers. Fruit Juice (Fiji) Limited sells its products percentage volume through the leading outlets by; Selling outlets Supermarkets & Restaurants Small businesses & schools Hotels & resorts Cinemas & fitness centers Other facilities Distribution (%) 55 15 3 10 5
MACRO ENVIRONMENT SITUATION DEMOGRAPHIC ENVIRONMENT About 80% of the age group between 15 years and above living in Fiji and international target market prefers to drink fruit juice rather than fizzy drinks; therefore, Melon Dew is easily accessible and affordable to all the consumers as it has both the local and internationl geographical market.
ECONOMIC ENVIRONMENT The countries current economic state is unstable due to tax charges on consumer goods, the recent coup and the political unstable situations. Regardless of the situation, consumers and our trading countries still show interests and purchases juice for consumption and selling. Thus, Melon Dew offers the most nutritional value and consumers can buy at an affordable price.
POLITICAL ENVIRONMENT The marketing situation seems to be stable as the political status is stabilizing and with the new elections to be held in recent years, a new government can lead the economy in a promising way. Since Fruit Juice (Fiji) Limited is a locally based company, it will provide employment for the people and will require strong promotion because Melon Dew is a pioneer product in the market being launched by a new venture.
TECHNOLOGICAL ENVIRONMENT Technology is on a rapid growth, giving many electronics and machineries a new and modern look. Innovation of modern technology into the Melon Dew product such as barcodes will make purchasing easier for customer and company, together with by producing more output compared to its current production.
CULTURAL ENVIRONMENT People prefer to purchase product of their choice and preference. As Melon Dew is a new product, the consumers might not fall for it but strong promotion, quality, features, availability, taste, nutritional content and affordability would make Melon Dew the number one choice for every drinker. Moreover, fizzy drinks such as Coca-Cola contain caffeine, a harmful content in the drink, whereas Melon Dew is a blend of tropical fruits best for its drinkers.
PROJECTED SITUATIONS Introduction of new range of products in the next five years. To increase our target markets from Pacific countries to other continents of the world. Increase export sales by 3.3% annually. Introduction of new bottle designs to attract customers and easy handling. Converting to higher growth channels such as internet to enhance sales by the year 2010. Increase funding in research and development to enhance competition and customer preference. Increase output production by new technologies. Use of resources should be effieicently monitored on a weekly basis. Attend export seminars in the first year of operation. Launching all promotion methods to create more customer awar
BUSINESS OBJECTIVES
To venture in the international market through out the global continents and maintain consistency. Increasing awareness of MELON DEW among a wider market segmentation. Increasing advertising funding for better promotion. Achieve a profitable return for investors by second year of operation. Introduction of product diversification in the
following year of operation. Increase country. Providing the best nutritious fruit drink. Increase sales revenue by 3.3% annually. Reduce cost to increase profit. the sales of our product to the entire
Trading company analysis

AUSTRALIA Physical geography Australia is the world's smallest continent but sixth largest country in the world (7,692,030 square kilometers). The Great Dividing Range runs north-south separating the eastern coastal plain from the flat, dry inland. The highest point is Mount Kosciusko (2228 meters) in the south-east. There is a fertile eastern coastal strip. Climate Australias large size creates a wide range of climatic conditions from the alpine, in the south-eastern mountains, to the tropical in the north. Temperate conditions with consistent rainfall averages are confined to the fertile, densely populated eastern coastal sectors and the south-west. Environment Australia's unique environment has many distinctive plants, including eucalyptus, wattles and banksias. Animals include the marsupials such as kangaroo, koala and possum; the monotremes, platypus and echidna; and birds including emus, cockatoos and kookaburras. Forests cover an estimated 18% of the total surface area, primarily on the Great Dividing Range. People The majority of the population of 20.3 million (2006) lives along the eastern coast with 85% living in urban areas. The major cities are Sydney with 4.3 million and Melbourne 3.6 million, Brisbane 1.5 million and Perth 1.3. Culture and identity Australias indigenous people settled the country roughly 50,000 years ago. These people all lived by hunting and gathering and had a land-based spirituality but the 200-250 language groups had widely varying kinship systems, art forms and technologies. People of predominantly English, Scottish and Irish descent have settled in Australia since 1788. Approximately six million people from over 200 countries have migrated to Australia since 1945. The current ethnic composition is European 92%, Asian 6% and Aboriginal and Torres Strait Islander people 2%. Approximately 43% of the population was born overseas or has at least one parent born overseas.
There is a diverse range of art, literature, music, film, dance and theatre reflecting Australia's multicultural heritage. Australians are renowned for their keen interest in sports. Health Australia is considered to be one of the healthiest countries in the world. Life expectancy is high, about 80.5 years, and the infant mortality rate low, 5 per 1000 births. Australians have universal access to doctor of choice for out of hospital care, free public hospital care and subsidized pharmaceuticals under a taxfunded national health insurance scheme. However the health Aboriginal Australians and Torres Strait Islanders is much worse than the general population. Religion and beliefs Approximately 68% of the population follow Christian beliefs, and around 5% follow four main non-Christian religions (Buddhism, Hinduism, Islam and Judaism). The remainder either have no religion or prefer not to disclose their religion. The biggest Christian denominations are Catholic, Anglican, Uniting Church and Orthodox. Food and shelter With a range of climates and a multicultural community Australians produce and eat a wide range of foods. Cereals, dairy produce, fish, meat and poultry, fresh fruits and vegetables form the basis of a plentiful and varied diet. There is increasing recognition of the indigenous plants and animals so bush tomatoes, wattle seeds, desert limes, quandongs, kangaroo and emu are becoming more common restaurant foods. The majority of Australian households own or are buying their own home. The most common housing style is the single storey detached house, often on a large block of land. Australian homes are usually well serviced with running water, gas, electricity, sewerage and telephones.
Economy Wealth and poverty Australia is a wealthy country and is able to provide high quality education and health services and social security for vulnerable groups. Yet there is a sizeable gap between rich and poor with the richest 10% of the population earning about 13.5 times the poorest 10% of the population.
Education and work Australia has a well-developed education system. Attendance at school is compulsory between the ages of six and 16, either at a free government school (most of which are coeducational and comprehensive) or at a recognized private educational institution. About 40% of people have post school qualifications. About 60% of the Australian population are in paid employment. Of these more than 70% work in service industries, while manufacturing employs 22% and agriculture employs 5%. About 2% work in mining, fishing and forestry.
NEW ZEALAND The Polynesian Maori reached New Zealand in about A.D. 800. In 1840, their chieftains entered into a compact with Britain, the Treaty of Waitangi, in which they ceded sovereignty to Queen Victoria while retaining territorial rights. In that same year, the British began the first organized colonial settlement. A series of land wars between 1843 and 1872 ended with the defeat of the native peoples. The British colony of New Zealand became an independent dominion in 1907 and supported the UK militarily in both World Wars. New Zealand's full participation in a number of defense alliances lapsed by the 1980s. In recent years, the government has sought to address longstanding Maori grievances.
Demographic/ physical Environment The population of New Zealand is 4,213,418 which were taken in July 2009. Population growth rate is 0.9355 where the birthrate stands as 13.94 births per 1000 population and net migration is 2.46 migrants out of 1000 population. The sex ratio: At birth: 1.05 male(s)/female under 15 years: 1.05 male(s)/female 15-64 years: 1 male(s)/female 65 years and over: 0.84 male(s)/female Total population: 0.99 male(s)/female (2009 EST.) The median age: Total: 36.6 years Male: 35.8 years Female: 37.4 years (2009 EST.)
Ethnic Group: European 69.8%, Maori 7.9%, Asian 5.7%, Pacific islander 4.4%, other 0.5%, mixed 7.8%, unspecified 3.8% (2001 census)
The urban population consists of 87% of the total population as the rate of urbanization is 15 annual rate of change estimated from the year of 2005 up to 2010. The Climate of New Zealand is temperate with Sharpe regional contrasts. It has seasonal weathers yet Auckland is mainly hot as it falls on the North Island and is near to the equator. The Wellington city is mainly cold as its a windy area due to the circulation of the roaring 40s accumulation. Christchurch is the rain shadow area thus is hot and receives very little. Melon Dew is suitable for the market segmentation raining from 15 years and above, mainly the health conscious group. 15-64 years: 1 male(s)/female 65 years and over: 0.84 male(s)/female total population: 0.99 male(s)/female the product will be distributed by the wholesaler to the retailer and from them to the main customers. From the wholesaler that is Turners & Growers, our product would be sold to retailers store in Auckland, Wellington and Christchurch. Customers would be main aware by our promotional tactics. Natural gas , iron ore, sand, coral, timber, hydropower, gold and limestone are the natural resources available in New Zealand.
Political Environment The Kiwi, a small bird represents New Zealand. The government type is parliamentary democracy and a common wealth realm. The legal system is based on English law with special land legislation and land courts for the Maori, which accepts compulsory ICJ Jurisdiction with reservation. Politically New Zealand is very stable and maintains consistency with its operation. The attitudes towards foreign business are quite favorable. Fiji and New Zealand relationships have been going through some issues recently but despite this the trading relation are well maintained.
Economic Environment Over the past 20 years the government has transformed New Zealand from an agrarian economy dependent on concessionary British market access to a more industrialized, free
market economy that can compete globally. This dynamic growth has boosted real incomes - but left behind some at the bottom of the ladder - and broadened and deepened the technological capabilities of the industrial sector. Per capita income has risen for nine consecutive years and reached $28,500 in 2008 in purchasing power parity terms. Debtdriven consumer spending drove robust growth in the first half of the decade, helping fuel a large balance of payments deficit that posed a challenge for economic managers. Inflationary pressures caused the central bank to raise its key rate steadily from January 2004 until it was among the highest in the OECD in 2007-2008; international capital inflows attracted to the high rates further strengthened the currency and housing market, however, aggravating the current account deficit. The economy fell into recession in 2008, and in line with global peers, the central bank has cut interest rates aggressively; the new government is responding with plans to raise productivity growth and develop infrastructure.
Social/ Cultural Environment The literacy rate of New Zealand is defined from age 15 and over meaning these range are able to write and read. The school life expectancy that is form primary school to tertiary education, the ration is 19 years overall, that is 19 years for males and 20 years for females. 6.2 % of GDP are part of education expenditure and 36.2 % consist of the distribution of familys income. As the labor force by occupation is as follows: Agricultural 7 % Industries 19 % Services 74 % The main similarity between the home market and the New Zealand market is culture and people. Melon Dew is made up of water melon, honeydew and rock melon and does not include sugar; these are ingredients mainly fruits found in the Pacific countries. Consumers from New Zealand would want to buy refreshing to quench their thrust along with getting some thing healthy, in this case extremely healthy and sugar free. The areas selected in New Zealand Auckland, Wellington and Christchurch where mainly out of the 44% of migrants are from Fiji. Some consumers familiar with products from Fiji would want to try some thing familiar. Most importantly the Kiwi culture is very similar to the
Fijian culture. The Language spoken in New Zealand is English and Maori language. New Zealand also has similarities in topographic, climatic and taste when its compared to the Fiji Island. The main consumers of Melon dew would want for a new refreshing product that attracts them with a viti touch.
PRODUCT ADAPTATION
Legalizing the Company SR (Fiji) Limited upon taking in the initiative to begin the operation, underwent the basic procedures required to legalize the company. Since the operation of the company will start in June the company had to obtain a license in order to operate in Fiji. The certificate of operation is than taken to the Suva City Council (SCC), since our choice of business location Walu Bay, is within its juriduction.Upon presenting the certificate; a further application was drawn up requesting the council its permission to operate in the area. The SCC made a visit to the site declaring its approval upon inspection. SR (Fiji) Ltd than made arrangements with the Occupational Health & Safety Office for the evaluation of the building worthiness. This includes inspecting the structure of the building itself ,the sewage system, ventilation, electrical wiring and the other details. Upon satisfying the criterion , the company will be able to commerce its operation from the first of June. Since the company will be employing a maximum of eighty staff the companies first priority will be the staffs safety that is the reason as to why the company will be a fully OHS standard in order to satisfy the workers demand.
Packaging and Labeling Melon Dew compromises of the natural flavors of the Fiji Islands that consist of the locally produce Watermelon, Rock Melon and Honey Dew. The exotic dink will be packed in 500ml plastic bottles that will help it to retain its freshness and the taste.
The research and the development department concluded that this was the best method of preserving the Melon Dew so that the taste remains fresh and exotic. The cost of the bottle is accounted for in the financial part of the marketing plan. The Features of the Melon Dew are :

Low in Natural Sugar Zero fats Keeps body cool Contains natural Flavoring Contains Lycopene which prevents body from Cholesterrol,Heart Attack Stroke And Cancer. Provides 24.3%of the daily value of the vitamin C.
Provides 11.1%of the daily value of the vitamin A. Provides Energy Production High water content with an excellent taste, giving it a favorite thirst quenching drink. Prevents Lung Damage 39%reduced risk of developing cataracts Provides better immune function Helps to provide 112.5% of the daily value fore the well known antioxidant Stabilizes blood sugar Induces Vitamin Deficiency Helps protect vision Acts as a cool light Cleanser or moisturizer for the skin Helpful to the kidneys Useful laxative Helps in weight Control
Labeling Upon using the New Zealands and Australias food standard codes that states that Our Mission is to provide a safe food supply and have well-informed consumers SR (Fiji) Limited has decided that the standard of the labeling will be done in accordance to the two countries standards. The labeling will have the product name Logo and the amount of nutrients it provides to the body and not forgetting the ingredients used to make the juice.
PROMOTION MIX
1) ADVERTISING Advertising is one of the mutually reinforcing elements of promotion mix. In the 21st century, expenditures in global advertising are increasing which has slowed with the global economy and even so the advertising industry continues to undergo considerable restructuring. Global mass media advertising is powerful tool for cultural change, and as such it receives continuing scrutiny by a wide variety of institutions. (Cateora, 2007:471). The factor that affects most of the decisions involving advertising is those that are affected most by cultural differences among country markets. Consumers in a country react in relation to their culture, its style, feelings, value systems, attitudes, beliefs and perceptions. One of the main functions of advertising is to interpret or translate the quality of goods and services in terms of customer needs, wants, desires, and aspirations etc. and these advertisements is to be effective. a) OBJECTIVES The main objective of advertising, firstly, is to give it more exposure. By giving it exposure, our target markets will be aware of the existence of product and it has more chance of being known and noticed by customers, where Melon Dew can be known as a beverage or drink. Secondly, would be gain profits for the company just like any other. Even though introducing a new product into a market into a market is risky, using the right types of advertising and marketing techniques will help to gain a bigger market share in present times an in the future.
b) MEDIA MIX The forms of media that will be used to promote the product are: Internet Posters Radio Pacific Network The internet, even though still developing, has become one of the most essential medium for advertising an should be included as one of the media in a companys possible media mix and is becoming more and more popular by the day. A large number of businesses and consumers have access to the internet, and so can reach a large portion of the market. In New Zealand there are 3.2 million internet users and in Australia there are 3.0 million users which is one of the cheapest and very effective methods of advertising an promoting our product.
Posters may be one of the most basic and one of the oldest ways of advertising. The reason to choose poster as a way of advertising is that it is easy and inexpensive.
There are very few places in New Zealand and Australia that warrant doing 2 sheet posters and 4 sheets are not used at all. The main centers are the only places that can fit 2 sheet posters. Generally people go with A2 posters (1/2 sheet). APPROX COSTS PRINTING: 2 sheets 2 color 100 = $1012, 300= $1463 Full color 100 = $1958, 300 = $2662 4 sheets 2 color 100 = $1300
DISTRIBUTION: 2 sheets One week 100 = $462 150 = $693 Fortnight 100 = $924 150 = $1386 4 sheets $9.60 per poster per week
$9.60 * 4 = $38.40 per month Pole posters: sized to tick on to a telegraph street pole.
RADIO In many countries, radio is particularly important and vital advertising medium when it is only reaching large segments of population. Radio pacific is one of New Zealands and Australias oldest and trusted radio brands. Radio Pacific has taken on a facelift and has now become a dedicated and focused TAB racing and information station broadcasting throughout the country. During Racing hours, Radio Pacific takes on the brand, Radio Trackside. Radio Pacific also provides time allocation for Pacific Island nations to promote their Culture through the unique blend of local music, news information and entertainment, in the native language hosted by part-time Pacific Island broadcasters.
TELEVISION Television one most common ways of advertising methods and it is also one of the most widely spread means of communication nowadays. Due to the increased cost of television advertisements, it will not be used as our primary source of advertising but it will considered later on in the future if the company starts earning profits.
c) MESSAGE New and flavorsome products are being introduced into the market and those products are Melon Dew is flavored water-melon, rock-melon and honey dew that can be consumed as a soft drinks or beverage.
2) SALES PROMOTIONS Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation. Cents-off, in-store demonstrations, samples, coupons, gifts, product tie-ins, contests, sweepstakes, sponsorship of social events such as concerts and fairs and point-of-purchase displays are types of sales promotion devices designed to supplement advertising and personal selling in the promotion mix (Cateora,2007:468).
a) OBJECTIVES Some of the objectives of sales promotions are: Achieve consumer product trial and immediate purchase Consumer introduction to the store Encouraging stores to stock the product And supporting and augmenting advertising personal sales efforts.
b) COUPONS
It is one of the most common sale promotion devices to supplement advertising and personal selling in promotion mix. Coupons can be used to promote the product by providing it with every purchase of the same or in conjunction with another product e.g. buy one and get one free.
c) COSTS For a successful operation and better customer awareness, the company indules the following sales promotion and advertising costs.
MEDIA Internet Posters Radio Total
DESCRIPTION Website Street posters Radio Pacific Network
MONTHLY COST $1250.00 $38.40 $783.35
ANNUAL COST $15000 $460.80 $9400.20 $24861.00
3) PERSONAL SELLING Personal selling is a major component in the marketing communication mix, since it involves interactions between our sales representatives and customers. This method is used so that each person can observe the others needs and demands and makes quick adjustments that will benefit both the parties in the long term situations, thus creating a better relationship with the customers, however, an implementation of this method are subjected to our projections.
4) DIRECT MARKETING Involves marketing directly to specific person or customers in various geographical segments by using online services which is been imposed through our company website and is in current operation.
DISTRIBUTION
Port Selection a) Origin Port Our port origins will be Kings Wharf in Suva, Fiji Islands.
b) Destination Port Our port of destination for; New Zealand will be Auckland Wharf. Australia will be Sidney Wharf.
FIJI JUICE LIMITED
WHARE HOUSE
WHARF
TURNERS & GROWERS New Zealand and Australia
WIILIAMS & GOSLINGS
TAPPOOS GROUP OF COMPANIES
PRODUCT LABELLING
Price Name of product Ingredients
SAMPLE ONLY
$2.00
INGREDIENTS: WATER-MELON ROCK-MELON HONEY DEW (Preserved)
MELON PUNCH
STORAGE Usage.5 Bottles Max.Daily
KEEP REFIGERATED AFTER OPENING
MANUFACTURED BY FIJI JUICE LIMITED 140 FOSTER ROADWALU BAY, FIJI DISTRIBUTED IN NEW ZEALAND AND AUSTRAILA
BEST BEFORE: 00/00/0
500ML Storage instructions Lot address: venue of manufacturing And distribution Date marking Mandatory Warning Statements Capacity
COMPOSITION OF THE MELON DEW LABEL: 1) Name of product: this is situated above the illustration on label, Melon Dew. 2) Suppliers address: this situated on the further below of the Label, describing the venue of Melon Dews manufacturing and its distributors. 3) Ingredients: it describes the generic ingredients blended into the product. 4) Nutritional information: it specifies the average quantities of Melon Dews nutrients along with the minimum and maximum amounts per serving. 5) Storage instructions: specifying the best method of storing the product for prolonged freshness and use. 6) Dare marking: informs the customer the date within which the quality of the good is no longer fir for consumption; that is its expiry date. 7) Capacity: illustrating the volume/ capacity of its contents. 8) Mandatory warning statements: this section warns consumers on the effects of consuming more than the recommended doses.
PHYSICAL DISTRIBUTION SYSTEM The physical distribution system relates to the transportation, materials handling, warehousing, order processing and inventory. The main objective of the system is to get the goods to its destination at the lowest price as possible. Melon Dew; is a soft drink or beverage which is blended and manufactured at its Factory situated at Foster Street, Walu bay Suva, Fiji. The contents of Melon Dew are held in one medium: a one plastic bottle will be holding 500ml capacity. This according to the Research an Development Department of Fiji Juice Limited, is the best medium containing the flavored water-melon, rock-melon and honey dew content as it preserves the filtered, melons and honey effectively for long durations and at different temperatures. Melon Dew will be primarily be sold to Tappoos group of companies and Turners Growers as our sole whole selling, distributing and retailing agent in Fiji, New Zealand and Australia. Hence, to get Melon Dew to its final destination (wholesalers), there are five key components of the physical distribution system as follows: Order processing, is handled by the sales and marketing department of Fruit Juice (Fji) Limited, this consists of all the clerical activities performed to gather check and transmit sales orders. Once orders are received from the wholesaling agents Tappoos and Turners & Growers, wholesalers, distributors, and retailing agents in Fiji, New Zealand and Australia, it is processed at once to avoid delay in delivery of the goods to customers. Fruit Juice (Fiji) Limited understands the need to make the product Melon Dew available as well as to efficiently meet the timeframes of the customers. In other words, the faster the order is processed the more efficient it is able to be transferred between the transport modes and finally delivered to customers. (See Appendix, invoice pg.1) Materials Handling, FruitJuice (Fiji) Limited will use a low cost yet efficient technology in the handling of its merchandise. For instance, once the orders are made, the laborers will use electric forklifts to remove the merchandise from the factory and deliver it to the ware house adjacent to the factory. The use electric forklifts are to ensure the efficient delivery of the merchandise (Melon Dew). (Refer to appendix; Delivery Docket) Ware Housing, Fruit Juice (Fiji) Limiteds Ware House is located adjacent to the Factory; at Foster Street, Walu Bay. Management Reasons for location of the ware house due to market research is such: it reduces transportation costs from the Factory to the ware house. It is able to serve its customers efficiently by being located close to them, since, wholesaler, Tappoos and also the freight forwarding agency (Williams & Goslings) is located close to Foster Street. Eases transportation and incurs fewer costs by being located in close proximity to the local wholesaler, freight forwarder and the wharf for export purposes. Fruit Juice
(Fiji) Limited will have only one private ware house, adjacent to the brewery, due to the nature of the product. The private ware house will be tailored to the firms specific needs for instances, racks and aisles will be designed to fit the dimensions of the firm, since it will exclusively be the storage facility for the company, as well as ease the handling of merchandise. Although the company will need to pay taxes, insurances and maintain its private ware house, it will however be least inexpensive to operate one rather than leasing or renting one property. Fruit Juice (Fiji) Limited will insure the goods stored at the ware house against extraordinary circumstances such as floods, Hurricane and fire with Tower insurance Company. The insurance policy will also cover the duration from which the goods leave the ware house, during the commencement of the goods in transit, including transshipment until the goods are discharged from the overseas vessel on the other side or port. Once the merchandise reaches the ware house, 5,000 cases of Melon Dew will be packed into a 40*8*8*6 dry cargo container,(refer, appendix pg2) it shall be stored and will await transportation by freight forwarding agents Williams and Gosling who is responsible for transferring the goods to the wharf destined to Auckland, New Zealand and Sidney, Australia. Upon arrival to Auckland and Sidney wharf, the consignment will be collected by the wholesalers Turners and Growers. On the other hand the local wholesaling agent Tappoos Group of Companies will pick up their merchandise from the ware house at their own costs. Inventory, is most important aspect of any business, at the ware house the store man will account for the quantity of the product (Melon Dew) that is available to sell or stored at any given time. In addition to this it prevent the spoilage and pilferage of the goods stored at the ware house. FRIGHT FORWARDING AGENT The fright forwarding agent which is Williams and Goslings are internationally renowned wholesalers of transportation services, they are able to purchase transportation services of large- shipment rates at lower costs from international shipping services companies e.g. Neptune shipping etc. according to Williams and Gosling, there is a weekly shipping Schedules leaving Fiji directly to New Zealand carrying export cargo. (Refer to appendix, shipping schedule pg3) There are advantages to Fruit Juice (Fiji) Limited since they are able to provide faster service, at lower costs. Services provided by Williams and Goslings includes transporting or transferring of containerization merchandise from the warehouse to the wharf, documentation, customs clearance of the export commodity as well as shipping services to Auckland, New Zealand and Sidney, Australia and finally
transporting the merchandise to Wholesalers Turners and Growers warehouse, located at Auckland and Sidney. SERVICE FEE CHARGED BY WILLIAMS AND GOSLINGS SHIPPING & CONTAINERIZATION COSTS Ocean Freights [FJ$1: US$0.45] $4,129.00 BAF @ 24.10% $995.08 $5124.08 LOCAL CHARGES $200.00 $13.07 $26.31 $25.00 $10.00 $274.38 $5398.46
PSC LOLO Wharfage Documentation ISPC TOTAL
BAF Bunker and Adjustment Fuel Fee PSC Port Service Fees ISPC Security Fees
WHOLESALERS Tappoos Group of Companies and Turners & Growers as our sole whole selling, distributing, and retailing agent in Fiji, New Zealand and Australia , and these wholesalers have been selected according to their reputation, management skill, financial characteristics, physical facilities, and marketing Skills/Strengths. These criteria are used to assess the effectiveness of selling or managing Melon Dew at their disposal. TUNERS & GROWERS Turners & Growers are successful wholesaler and distributor in New Zealand and Australia. It has been in operation since 1987 s Turners and sons Ltd. Other principal operating subsidiaries include; Turners & Growers Fresh Ltd Fruit & Produce & Flower wholesalers, Auctioneers and distributors, importers, Exporters, transport operators, prepackers and produce container Hirers major locations 15 cities from Whangarei to Dunedin. The group Turners and Growers listed on the NZ stock exchange (NZX) and Brisbane stock exchange on September 29th, 2004 and as of 30th June 2005, Turners and Growers acquired 1425 registered shareholders in the company reflecting the success of the business as more people buys share in the company.
TAPPOOS GROUP OF COMPANIES The Tappoos group of companies is Fijis well-established wholesalers, retailers, importers and distributors. The groups business also extends to operations of personel products. . From its humble beginning, the Tappoo Group now has successfully diversified into other subsidiaries, Fiji Food Ltd, department stores and locally processed packed brands such as Tarumba. A sign of its success is the many awards it has received in recognition of its services such as the Fiji Excellence in Tourism Awards-(shopping).
DOCUMENTATION
Several shipping documents are required when a Company intends to export a product. This is done to comply with government regulations and other export rules of the importing country. Shown below are some of the documents that Fruit Juice (Fiji) will use to export its prodct tp its target markets (New Zealand and Australia).
Bill of lading It is the most important document required for establishing legal ownership and facilitating financial transactions. It acts as a contract for the shipment between the carrier and the shipper, acts as a receipt from the carrier for the shipment and acts as a certificate of ownership.
Dock receipt Receipt provided by an ocean carrier or its agent for products delivered at its dock or warehouse awaiting shipment.
Commercial invoice Shows the statement of the goods that is being sold. It serves several purposes; some countries require them for customs clearance, and it is also one of the financial documents required in international commercial payments.
Pro forma invoice Does not establish any obligation of transfering money from the buyer to the seller Its a document that states a commitment from the seller to reserve some goods to be sold to a certain person, the buyer. Turners and Growers places an order and if Fruit Juice (Fiji) Ltd agrees, it extend a proforma invoice; when Turners and Growers receives this invoice and agrees to all the terms specified in it, the goods are sent and the pro forma is replaced by a commercial invoice.
International Freight & Clearance Services Ltd. This document indicating that International Freight & Clearance Services Ltd has accepted responsibility for the goods and will provide transportation in return for payment. Neptune Shipping Agency is the particular carrier on which Fruit Juice (Fiji) Ltds Products will be exported to New Zealand and Australia. Certain terms are to be followed such the carrier shall not make delivery of the shipment without payment of freight and all other lawful charges.
Shippers export declaration A document showing Fruit Juice (Fiji) Ltd declaring that its export is safe.
Statement of origin Documents showing that the goods described in this invoice or in the attached invoice number were produced in the beneficiary country of Fiji Islands and that at least 75% of ex factory price of the goods originates in the beneficiary countries of south pacific. Special documentation: Phytosanitary certificate Exports to New Zealand and Australia must be accompanied by the Fiji MAFF Phytosanitary Certificates, which state that the exports are free of any threatening organic matter.
INSURANCE CLAIMS Fruit Juice (Fiji) Ltd has selected Tower Insurance (Fiji) Limited situated at Thomson Street in Suva, to be our insurance broker. As one of Fijis oldest and most respected insurance companies, Tower Insurance has the level of expertise, experience and financial security to ensure that our needs are fully met. They have insurance policies that are comprehensive, easy to understand and are tailor made to our requirements and charge competitive premiums and convenient payment options.
Different policies are available depending on the type of coverage that a company needs: a. b. c. d. Marine Cargo Motor Vehicle Workers Compensation Income Protection
Hence, we have opted to secure the Marine Cargo policy Clause A that is governed by the Institute clauses to cover our shipment to New Zealeand and Australia. This policy is freely assignable and is basically a fixed value policy. Tower Insurance (Fiji) Limited has thereby agreed, in consideration of the payment to them by or on behalf of the insurance premium specified to insure against loss damage liability or expense in the manner hereinafter provided. 1) Information Technology Hazards Exclusion Clause (Marine) 2) Terrorism Exclusion Clause (Marine) 3) Institute Radioactive Contamination, Chemical, Biological, Bio-Chemical, and Electromagnetic Weapons Exclusion Clause 4) Institute Cyber Attack Exclusion Clause 5) Institute Strike Clauses-Cargo (subject to Information Technology and Terrorism Exclusion Clauses as above) 6) Institute War Clauses-Cargo (subject to Information Technology and Terrorism Exclusion Clauses as above) The Marine Cargo policy Clause A that we have chosen covers: Theft of equipment, collision, sinking, grounding or stranding of carrying vessel, overturning or derailment of land conveyance, jettison or washing overboard, fire, lightning, explosion, hail, tornado, cyclone, hurricane, earthquake, volcano, tsunami, flood.
CHANNEL OF DISTRIBUTION
RETAILER Fruit Juice (Fiji) Ltd will have a wide range of retail outlet in forms of supermarkets, mall stores, restaurants, hotels, cinemas, and school and
fitness centers. The product will be distributed to the retailing outlet by our wholesaler base locally and internationally. The retail stores will
employ a mark up of %. Payments will be made in forms of letter of credit to FruitJuice(Fiji)Ltd. WHOLESALER There are two main wholesalers for the company, one is locally based and other is internationally based. The locally based wholesaler is Tappos Group of companies and the international one is Turners and Growers. Also by the wholesaler a mark up price of % will be used. The company will accept payments in terms of letter of credit but may also widen its range in some years to come with the business relationship in progress. Both the
wholesalers scale of operation is large because it serves the many other retail shops in their based country.
IMPORT/EXPORTAGENT The Company has proposed to import and export agent to the William & Goslings as they have a low charge on exporting goods to overseas and handling documentation is all in the responsibility of the agent. Moreover, William & Goslings is in the business for a long time with experience thus there would be no problem for Fruit Juice (Fiji) Ltd to operate with William &Goslings.
WAREHOUSING The company has its own warehouse located next to the its factory at Walu-bay for storing export goods before it is being exported. When the goods reach to the destination port, the importing country many not be able to collect or clear the cargo at a correct time thus a warehouse is provided by with William & Goslings the Import//Export agent for our product to store products at the port of destination till it is condiment for the wholesaler to collect the goods. The warehouse is located close to the wharfs at Sidney and Auckland to allow for low transportation cost and convenient for the wholesaler.
Price Determination
Fruit Juice Fiji Ltd has opted for two major price strategies COST PLUS MARK UP PRICING The Fijian Dollar is weak compared to our buyers (Aust/NZ),thus the company will adopt a cost plus pricing strategy. Here, the company has determined the profit before setting the price for our fruit juice. This factor will keep our profitability top of mind. To enlightened, we have added a percentage of profit margin to our production cost. COMPETITIVE PRICING The company will look at the prices the competitors are charging and use those prices as a benchmark when pricing our own product. The Price may change as the product moves through the lifecycle. Bottled Mellon Dew Cost OF shipment of goods Transport cost Handling cost Insurance Customs duty Import And Value Added Tax Wholesale and retail Markups Companies Gross Margin Retail Price $0.25 $0.17 $0.26 $0.15 $0.17 $0.25 $0.35 $0.40 $2.00
BREAK-EVEN ANALYSIS Break Analysis -Even Revenue Cost =Fixed Cost 1- Variable Cost per Unit Selling Price per Unit =762,493 1-$1.90 $2.00 = $381,245.55
BREAK-EVEN SALES UNIT =Fixed Cost /(Selling Price/(unit)-(Variable Cost /Units) =762,493/($2-00-$1.90) =7624930units
Fruit Juice Fiji Ltd Also plans to offer discounts to its retailer or wholesalers to maintain and improve better trading relationship. The two forms of discounts offered are Trade Discounts A Functional Discount offered to distribution channel members for performing there roles for example, the retail shops in international markets and the wholesalers (name) Cash Discounts
Extended to wholesalers (name)who pay there bill before a specified date because a huge amount of cost are saved from not having to extend credit and bill the buyer on an open account.
Terms of sale
Fruit Juice (Fiji) Ltd users the terms of sale in the international marketing so that it indicates how a buyer and a seller share risk an obligation, which are related to international trade.
FOB-is the initial free on board for this terms of sale the buyer is responsible for all cost from the factory to the shipment of good. This term of sale is an advantage to the Fruit Juice (Fiji) Ltd, as no cost is borne to the company. However, it also may be a disadvantage to the seller when the buyer will not want to be involved in a transaction where the cost is to be saved.
FAS-is the initial for free alongside. This terms indicate that the seller is responsible for all the cost of goods and all the charges incurred in the process of loading a ship the buyer is responsible for insurance and customs duty. This will benefit Fruit juice Fiji limited is that this will help divide the cost between the buyer and the seller. On contrary if there is damage to goods the buyer /importer will be insured and not fruit juice Fiji limited.
C&F- is the initial for the cost and freight .This include the cost of goods sold and the transportation cost to the named place of import .The buyer is responsible for insurance .This terms of sale has cons for the company as all the cost has to be bearded by the seller whereas the buyer can take the insurance claim upon damages goods.
CIF-is the initial for cost, insurance and freight, the seller bears for all cost of goods, transportation, insurance and the other miscellaneous cost to the place of disembarkment. This term of sale would be more meaningful for the buyer. The Advantage of Fruit Juice Fiji Ltd doing business under this term will be that its provides a persuasive quote to the buyer to trade and also the company will not have to worry about the damage of goods because the insurance company.(Tower Insurance) will cover them. The disadvantage for
this is that the company has to cover all the cost associated with making Melon Dew. Right up to shipping cost in order to make Turners & Growers accept the trade.
EX-(Australia Or New Zealand )-The seller is responsible for the cost only at the point of origin .All other charges are (wholesalers name) concerned. The positive outcome of this term is that the seller has to cover a low percentage of cost, compared to the seller ,but the negative outcome is that the seller may not apprietate the trade deal as majority of the cost has to be beard by the importer.
Hence, Fruit Juice Fiji Ltd has decided to do international trade under the CIF term of sale ,as the company will bear all the cost involved with exporting in Suva. This will allow the (wholesalers name)to make a meaningful retail price at the name place of -------.In this trade the transaction (part of destination name).This meaningful retail price will allow profits or fruit Juice Fiji Ltd and a granteed trade with its international trading companies.
Methods of Payments
Cash in Advance-here cash is mostly used when the credit is uncertain. The seller is unwilling to sell on credit terms and return of funds from international markets may be delayed for an unreasonable period. This places are unpopular burden on the customer.Hense,Fruit Juice Fiji Ltd is not interested to engage in such risky transaction. Open Account The goods are delivered and the customer is billed at the end of the month basis. This is usually made to customers of long standing with excellent credit reputation.Fruit Juice Fiji Ltd is against this method of payment, as our
wholesalers,(name-Aust/NZ) will be doing international business with us for the first time, thus both companies will face uncertainties,hense,open account would deem to be doubtful.
Letter Of Credit-a pay mechanism shifts the buyers credit risk to the bank issuing the letter of credit .If the buyer goes for a letter of , then the company can draw a draft against the bank issuing the credit ,present proper shipping documents and receive money. This method of payment would be suitable for both Fruit Juice Fiji Ltd And the international Wholesalers (name-Aust/NZ).Letter of credit provides the outmost protection for fruit Juice Fiji Ltd.
Typical Description Of Payments made through letter of credit confirmed by a Fiji islands bank. Fruit Juice Fiji Ltd and (wholesalers name)agree on terms of sale . (wholesalers name)request its foreign bank to open a letter of credit. (wholesalers name)bank prepares an irrevocable letter and send the letter of to a Fiji bank. Fruit Juice Fiji Ltd, reviews the letter of credit ,if negotiatable,the company arrangers a freight forward to deliver goods to port (destination name-for Aust/NZ)
At the same time ,the freight forward completes the necessary documents and sends them to Fruit Juice Fiji Ltd. Fruit Juice Fiji Ltd ,presents the document ,to its local bank. The Fiji Bank reviews the documents ,and things in order, it issues Fruit Juice Fiji Ltd are check amount of sales. The Documents are airmailed to the (wholesalers name)bank for review. if documents are in compliance the bank sends the documents to (wholesalers name-Aust/NZ) To claim the product (Melon Dew),the (wholesalers name)presents the document to the customs broker. Goods are released to (wholesalers name-Aust/NZ)
Financial budget & forecast

Financial Budget & Forecast For Fruit Juice Fiji Limited
Income Statement For The Year Ended 31st December, 2011 Revenue Gross Sales Less Sales Return & Allowance Net Sales Beginning Inventory Add: Purchase Freight Inwards Overhead Expense Direct Labour Indirect Expense Less: Ending Inventory Purchase Return Allowance Goods withdrawn Cost of Goods Sold Gross Profit Expenses: Advertising Bad Debts Bank Charges Commission Credit Card Fees 24861 10000 3840 6000 3000 25681 12309.72 3840 7000 6320 26500 12555.91 3840 7500 12000 $ 2009 1,800,000 60000 1740000 13000 500000 300000 58000 120000 50000 1041000 54000 13000 5000 969000 771000 $ 2010 1,921,072 63452.16 1857619.84 54000 500000 290000 58000 130000 50000 1082000 30000 18000 5000 1029000 828619.84 $ 2011 2050373.12 65721.2 1984651.92 30000 500000 270000 58000 150040 51600 1059640 25000 20000 6000 1008640 976011.92
Dues & Submission Patent & Trade Mark Insurance Maintenance Inspection Fees Office Expense Permits & License Postage Registration Fees Rent Repairs Telephone Depreciation Travel Electricity Vehicle Expense Salaries Wages Market Research Product Modification Legal Fees Total Expense Net Profit
2160 50000 40000 10000 1000 55000 8000 520 30000 45000 7000 25200 40000 40000 36000 20000 116472 37440 50000 41000 60000 762493 $8,507
2160 1000 56000 13000 500 60000 6000 300 0 45000 3000 24185 80000 30100 36000 10000 128119 41184 60000 43200 60000 754798.72 $73,821.12
2000 1000 61000 15000 500 60000 6000 300 0 45000 2000 30072.13 101000 35000 37000 11000 140931.12 45302.4 75000 52000 60000 842501.56 $133,510.36
Sales forecast
Our Sales Forecast calculation is based from our production estimated of about 900000 bottled Melon Dew at a rate of $2.00 which equals to $1,800,000.00, the overall amount that will be sold per annum. We will be increasing our sales each year at a rate of 3.3% starting from 2010.
Fruit Juice Fiji Limited Cash Flow Budget Beginning Cash Balance Cash inflow Income Accounts Recievable Collection Loans Processed Sales & Reciepts Shareholders Contribution Total Cash inflow Available Cash Payments Cash Outflow Expense Advertising Bad Debts Bank Charges Commission Credit Card Fees Dues & Subscription Patent & Trade Mark Insurance Maintenance Inspection Fees Office Exp Permit & License Postage Registration Fees
$ 2009 9200 321570.04 8000 806835.2 1600000 2736405.24 2745605.24
$ 2010 1983112.24 515485.95 30000 1012971.01 0 1558456.96 3541569.2
$ 2011 2786770.48 613795.67 40000 1125591.34 0 1779387.01 4566157.49
24861 10000 3840 6000 3000 2160 50000 40000 10000 1000 55000 8000 520 30000
25681 12309.72 3840 7000 6320 2160 1000 56000 13000 500 60000 6000 300 0
26500 12555.91 3840 7500 12000 2000 1000 61000 15000 500 60000 6000 300 0
Rent Repairs Telephone Depreciation Travel Electricity Vehicle Expense Salaries Wages Market Research Product Modification Legal Fees Total Cash Outflows Ending Cash Balance
45000 7000 25200 40000 40000 36000 20000 116472 37440 50000 41000 60000 762493 $1,983,112.24
45000 3000 24185 80000 30000 36000 10000 128119 41184 60000 43200 60000 754798.72 $2,786,770.48
45000 2000 30072.13 101000 35000 37000 11000 140931.12 45302.4 75000 52000 60000 842501.56 $3,723,655.93
Cash flow budget forecast

The first year of Fruit juice Fiji Limited Cash Budget was prepared through the actual amounts and worked out strategies on improving the estimation for the second and third year. It is a sign of success seeing that the companys ending cash balance have a positive figure. This indicates that the company is well established in the international market. Our first year ending cash balance is $1983112.24. Then a increase of 14% was shown in the second year, followed by another 17% increase in third year.
Moreover, the company makes a net profit of $8507 in the first year, but sees a 79% increase in its net profit the following year and in the third year by 29%. This is due to the expansion of the company and also an increase in the production level. The profits are equally distributed amongst the shareholders based on the capital contribution they have made.
Fruit Juice Fiji Limited Balance Sheet as at 12th December, 2011 Current Assets Cash Accounts Recievable Less: Bad Debts Merchandise Inventory Total Current Assets Fixed Assets Vehicles Less: Depreciation Furniture & Fittings Less Depreciation Equipment Less: Depreciation Buildings Less: Depreciation Land Total Fixed Assets Total Assets
$ 2009 9200 321570.04 10000 311570.04 54000 365570.04
$ 2010 1983112.24 515485.95 12309.72 503176.23 30000 533176.23
$ 2011 2786770.48 613795.67 12555.91 601239.76 25000 626239.76
80000 4000 76000 120000 6000 114000 300000 15000 285000 200000 10000 190000 150000 815000 1180570.04
76000 4000 72000 114000 6000 108000 285000 15000 270000 190000 10000 180000 150000 780000 1313176.23
72000 4000 68000 108000 6000 102000 270000 15000 255000 180000 10000 170000 150000 740000 1366239.76
Current Liabilities Accounts Payable Sales Tax Payable Payroll Tax Payable Total Current Liabilities Long Term Liabilities Mortgage Payable Less: Repayment Loan Long Term Liabilities Total Liabilities
247139.2 452278.4 50782.4 750200
251161.98 460323.97 53860.64 765346.59
259265.22 473530.45 62246.7 795042.37
654000 8000 646000 1396200
638000 30000 6081000 1373346.59
569880 40000 529800 1324922.37
Capital Owners Equity Net Profit Total Capital Total Liability & Capital
64842.25 8507 73349.25 $1,469,549.25
3801456.41 73821.12 3875277.53 $5,248,624.12
4940928.85 133510.36 5074439.21 $6,399,361.58
Resource requirements
Finance Fruit Juice Fiji Ltd is financed both internally and externally. The company will start with initial bank balance of $9200 and shareholders contribution of $1600000. In later stages of the business operation, the company will involve in taking loan from the local bank (ANZ), which will be a total sum of $80000. Loan repayment will be at an interest rate of 12% per annum.
Personnel For any business to commence operation, it requires employs to work for them. Therefore, Fruit Juice Company Ltd employs 75 full-time employees. The labour force is divided into 4 levels of top level management, department managers, supervisors and labourers. The total payout for the year 2009 is $153912.00, which is gradually increased in the years to come as we appreciate happy staffs who are determined to work for our company.
Production Capacity Fruit Juice Fiji Ltd products Melon Dew are manufactured and packed at our factory located in Walubay, Suva. Production is done on a daily basis, which target output of 75000bottles per month, from which 60000bottles are exported to overseas markets and 15000 for local distribution.
Conclusion
Fruit Juice Fiji Ltd has become a recognized company amongst its competitors through its product quality, features and consumer package to reach a large scale of its customers. It is assessable at all the leading outlets, locally and internationally. The customers prefer our product due to its nutritional content, taste and affordable price. Enhancement of sales, promotion, product and marketing strategies will be done through
customer/wholesaler feedback and market research. The success of the company lies in its core-product and its efficient employees. The company maintains its workforce through profiling better working conditions and rewarding employees for their productive performance. Fruit Juice Fiji Ltd not only promises to provide melon dew in the Pacific but extends its trading relationship with other countries of the continent in future.
Reference:
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Declaration

Sharvind Mudaliar s11034621 Raveena Lal s11032924

________________ ________________ ________________ ________________

Shivani Sharma S11031691 Reshni Jesika s

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

Turners and Growers Tappoos and group of Companys

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

CURRENT MARKETING AND PROJECTED SITUATION

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

Trading company analysis

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MEDIA Internet Posters Radio Total

DESCRIPTION Website Street posters Radio Pacific Network

MONTHLY COST $1250.00 $38.40 $783.35

ANNUAL COST $15000 $460.80 $9400.20 $24861.00

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

FIJI JUICE LIMITED

TURNERS & GROWERS New Zealand and Australia

WIILIAMS & GOSLINGS

TAPPOOS GROUP OF COMPANIES

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

Price Name of product Ingredients

INGREDIENTS: WATER-MELON ROCK-MELON HONEY DEW (Preserved)

BEST BEFORE: 00/00/0

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

PSC LOLO Wharfage Documentation ISPC TOTAL

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

Financial budget & forecast

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

MARKETING PLAN FRIUT JUICE (FIJI) Ltd

$ 2009 9200 321570.04 8000 806835.2 1600000 2736405.24 2745605.24

$ 2010 1983112.24 515485.95 30000 1012971.01 0 1558456.96 3541569.2