Smart Card Project

SMART TECHS______SMART CHOICE FOR SMART PEOPLE
SMART CHOICE FOR SMART PEOPLE
ENTREPRENEUR PROJECT SMART CARD 09/12/2011

INSTITUTE OF MANAGEMENT SCIENCES-BZU MULTAN
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"We dedicate our efforts to our parents, to our respected teacher and to those who love technology"

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This is to certify that we have read this dissertation entitled "SMART TECHS" submitted by Mehvish Rashid, Rohail siddiqui, Muneer Hussain, .Ifrah syed, ,Hafiz Awais, Abdul Shakur.and it's our judgment this document is of sufficient standard to warrant its acceptance by "INSTITUTE OF MANAGEMENT SCIENCES" for the "SMART TECH" requirement in MBA
Committee: I. Program Coordinator
Signature: ..
2. Supervisor
..
3. Chairman

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we hereby declare that this term project 0f 'Entrepreneur "to do a research on it,
is neither as a whole or as part have developed report entirely on the basis of my personal effort, made under the guidance of our course instructor "Mr.Omar Ijaz" No portion of this work presented in this dissertation has been submitted in support of in any application in any other course of any other degree program or qualification of this or any other university or institute of learning It is further stated that whole document is the fulfillment for the "SMART TECHS" requirement in MBA Degree Program. We understand and transfer the copyright for this material to the Department of Business "INSTITUTE OF MANAGEMENT SCIENCES".
Signature of Group Members:
1. 3. 5.
2. 4. 6.

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First and foremost we thank ALLAH ALMIGHTY who gave us strength and wisdom to complete this project successfully. Words are inadequate in offering our thanks to our instructor Mr.Omar Ijaz. The supervision and support that he gave us truly helped us in the progression and smoothness of this project We are indebted to the staff of IT department for their outstanding contribution for making quality work. And great deal of
appreciation goes to the manager of HBL BZU and We wish to express our deep sense of gratitude to our librarian Mr.Muzzafar Abbas .Great deal of appreciation goes to the faculty of our department (IMS) Sir Farhan Mir and canteen manager, or photocopier. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents for their blessings, my
friends/classmates for their help and wishes for the successful completion of this project. Moreover this project realized us the value of working together as a team and a new experience in practical environment which challenged us every minute.

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We are writing this report to introduce our audience with the entrepreneurial technology of smart card which is a symbol of sophistication of executive students. In this technological world, we aim to entertain our Pakistani students with the facilities which are only being enjoyed in great foreign universities .we are sure this unique idea will be highly appreciated and accepted by our youth. we have chosen to work on this project because still no one has pay attention to it moreover we want to make our students advance .we think this smart card important because it's the need of time to come out from thumbnail methods and to look forward with smart insight.

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Project title Objective
Final project on "SMART TECHS"
To facilitate the nation with advance

technology
Undertaken By
Mehvish rasheed Rohail mehmood Siddique Muneer Hussain Ifrah syed Hafiz awais Abdul Shakoor
Title Session Program Source of Info:
Entrepreneur
2010--2013
MBA-evening 3rd semester Practical

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Sr no 1 2 3 4 5 6 7 8 9 10 11
Description Executive summary Company profile Business description.. Administration/ HR policies IT department: working and conditions.. Marketing department: strategies and analysis . Financial Plan: Financial database. Meeting schedules/Contingency plan Exit strategy. Conclusion. References / Questionnaire
Page number
9 19 20 24 27 39 52 58 63 64 66

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Smart Card is an innovative, convenient pre-paid Student card. Because Smart

Card wants their customers to experience the new technology; they will be able to enjoy many different facilities without having to worry if they have enough money or not. Smart card tech. is a partnership business and started by the equal investment of all partners. Our office is located in GULGASHT COLONY MULTAN. We are providing the latest and advance technology to the educational institutes. It is a prepaid system and we have link with HBL and UBL for transactions, and BZU website. By using SMART CARD students will be able to get easy access to digital HEC library, Admin office, cafeteria, photocopier, fee payment, University's library. We have five departments with highly skilled managers, including IT department for technical support, Marketing Department, Accounting and Finance department, R&D department to provide more advance systems, and Admin office to manage all activities. Our CEO is Miss Mehvish Rashid Who is highly qualified and experienced. In this project report we have discussed our objective, complete business plan, a mission statement, key competitive advantages, a snapshot of the marketing strategy, financial highlights and a synopsis of key management personnel and advisors.

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This partnership deed is executed on 20-11-2011 by and between:
1. Mehvish Rashid D/O Abdul Rasheed 285/D Qadeer Abad Multan 2. Rohail Mehmood S/O MehmoodAkhtar 394/C Gulgasht Colony Multan 3, Muneer Hussain S/O Ghulam Hussain Manhan Tehseel Kot Addu 4. Ifrah syed D/O SYED KHALID HASNAIN SHAH Glaxy Town house #1446 Bosan road Multan 5. Hafiz Awais S/O Manzoor ahmad 94/28 Burewala vehari 6. Abdul Shakoor S/O Abdul Ghafoor Muslim Colony Street #2 house#25 Sadiqabad Whereas parties have mutually decided to write the terms and condition of partnership settled today, in order to clarify the position of each part. the
1. NAME OF FIRM:
That the name of firm shall be "SMART TECHS"
2. HEAD OFFICE:
That the company's Head Office shall be situated at "Bosan Road Gulgasht colony Multan" or any sub offices of the company will be established anywhere in Pakistan with the mutual consent of the all partners
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3. FORMATION:
That the partnership will come into effect from 01-12-2011
4. BUSINESS:
That business of the company will be to offer standard services of smart card to institutes that would fulfill company's rules regulation
5. SHARE RATIO:
That the share ratio of profits or losses of the firm shall be equal (16.6667%
by each partner)
6. MANAGEMENT 1: Mr. Rohail Mehmood marketing manager IT manager Admin officer IT consultant Accounts&Finance manager CEO
2: Mr. Muneer Hussain 3: Miss Ifrah syed 4: Mr.Hafiz awais 5: Mr.Abdul Shakoor 6: Miss. Mehvish Rashid 7. BOOKS OF ACCOUNTS:
That the books of accounts of the company shall be maintained from 1 st Jan to 30th Dec of each year. The proper books of account will be maintained by the Accounts manager and all partners will have full rights to check these accounts at any reasonable time.
8.
DURATION:
That the partnership is "AT WILL" but it will not be dissolved till the clearance of all loans. If any partner wishes to leave or retire shall be required to submit a notice 30 days before the date of his intended retirement.
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9.
INVESTMENT:
That the capital investment of the partners shall be equal according to the requirement of the partnership business, which may further be increased or decreased
10.
BANK ACCOUNT:
That the bank account of the company shall be open in the name of company in HBL (if required Bank can be change by consent of all partners) which will be operated by the all partners singly or jointly.
11.
LOAN:
That the partners shall be authorized to get loan from the Banks, Loaning Agencies or from other persons in the name of the company providing mortgage or other securities against the properties of the company( by mutual consent of members) And such loans shall always be utilized for the purpose of the business of the company
12. DISPUTES:
That all the disputes relating to partnership business shall be decided by an Arbitrator "Mr.OMAR IJAZ" (has been appointed by the mutual consent of all the partners) whose decision shall be final and binding on all the partners.
13. DISSOLUTION:
That on account of death of any partner, the legal heirs of the deceased can continue in the partnership and such terms and conditions should be mutually agreed by the remaining partners and the legal heirs of the deceased. Because of other issues partnership will be dissolved by court
14. PERSONAL EXPENSES:

That the partners may draw some amount for their personal expenses with the mutual consent and the same will be debited to the personal account of the drawer.

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15. OTHER MATTERS:

That the matters not specifically covered by the in this partnership deed shall be decided in accordance with the provisions of the Partnership Act 1932...
16. Signatures:
The parties have signed this deed on the day and year as mentioned above. _____________________
1. Miss Mehvish Rashid
_________________
2. Mr. Rohail Mehmood
_____________________ 3. Mr. Muneer Hussain 4.
___________________ Miss Ifrah syed
_______________________ 5 Mr. Hafiz Awais 6
____________________ Mr.Abdul Shakoor
WITNESSES
__________________ 1. Mr. Omer Ijaz _________________ 2. Mr. Farhan Mir

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FORM NO.1
The Partnership Act 1932 (Adopted by Pakistan)
Filling fee .
Application for registration of firm by the Name M/S: - SMART TECHS PACE AND PACE PLAZA BOSAN ROAD MULTAN
Presented to the Registrar of firms for filling by: IFRAH SYED (Managing Partner) We, the undersigned being the partners of the firm _____________________________________ M/S: - SMART TECHS Hereby apply for registration of the said company and, for the purpose supply the following particulars pursuant to Section 558 of the Partnership Act, 1932, as adapted by the Pakistan Government Name of the company: (a) Place of business: (b) Other places M/S: - SMART TECHS Principal Place
GULGASHT COLONY BOSAN ROAD MULTAN
none

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Sr no
Date of joining the company
Permanent address in full
01
Mehvish rasheed D/O Abdul Rasheed Rohail Mehmood S/O Mehmood Akhtar Muneer Hussain S/O Ghulam Hussain Ifrah syed D/O SYED KHALID HASNAIN SHAH Hafiz Awais S/O Manzoor ahmad Abdul Shakoor S/O Abdul Ghafoor
20-05-2011
285/D Qadeer Abad Multan
02 20-05-2011
03
20-05-2011
394/C Gulgasht Colony Multan Manhan Addu Tehseel Kot
20-05-2011 04
Glaxy #1446 Multan

20-05-2011
Town Bosan
house road
05
94/28 Burewala
06
20-05-2011
Muslim Colony Street #2 house#25 Sadiqabad
Duration of the firm AT WILL (How and when terminable) AT WILL

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Station: Multan
Date: 25- 11- 2011
Signature of the partners or
Their specially authorized agents ______________________________________________________________________ ________
Here enter the name of the firm. If any partner is minor the fact whether he is entitled to the benefit of the partnership should be set out herein
I, Mehvish rasheed D/O Abdul Rasheed (21) of age, of _ISLAM_ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief.
Date. 25-11-2011
Witness
Signature.
I, Rohail Mehmood S/O MehmoodAkhtar (21)_ years of age, of _ISLAM_ religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief. Date. 25-11-2011
Witness
Signature.
I, Muneer Hussain S/O Ghulam Hussain (22) years of age, of ISLAM religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief.
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Date. 25-11-2011
Witness
Signature.
I, Ifrah syed D/O SYED KHALID HASNAIN SHAH(21) years of age, of ISLAM religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief.
Date. 25-11-2011
Witness
Signature.
I,Hafiz Awais S/O (22) years of age, of ISLAM religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief.
Date. 25-11-2011
Witness
Signature.
I,Abdul Shakoor S/O Abdul Ghafoor (23) years of age, of ISLAM religion do hereby declare that the above statement is true and correct to the best of my knowledge and belief.
Date. 25-11-2011
Witness
Signature.
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Our company strives to support improvements in society and make a positive difference in lives by providing software tools that help to get sophisticated.

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COMPANY NAME: PRODUCT: LOCATION: BOSAN ROAD SLOGAN: PEOPLE" MISSION: "
"SMART TECHS" "STUDENT SMART CARD" PACE & PACE PLAZA 26/B MULTAN "SMART CHOICE FOR SMART
We strive to support improvements in

"To facilitate the nation with
society And make a positive difference in lives by providing software Tools that help to get sophisticated" OBJECTIVE: Advance Technology"
LOGO: TARGET MARKET: BUSINESS TYPE: NO. OF PARTENER : Educational Sector Partnership SIX

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Smart Card:
Today's society is often characterized as an information society. Technological developments, particularly in the areas of computers and telecommunications have fundamentally changed the character of the modern organization. The smart card is one of the latest additions to the world of information technology. So our company SMART TECH launches a project of multi-purpose student smart card for an education sector in MULTAN and first time in BZU University. Smart Card is an innovative, convenient pre-paid Student multi-purpose smart card. Because of Smart Card, Students can easily access to all the facility of university with the help of one swipe. Our smart Techs company office is located in pace n pace tower upper floor. Why student smart card: Student ID Smartcards are keys to the campus so it is essential that every student has one. While acting as photographic ID, Student ID Smartcards also hold Smart technology which allows students to access areas of the university "Student Smart Card" can combine many applications of university as a total solution. Issue books from library cafeteria meals Staff and Student Time And Attendance Fees Payment Buy books Results All Information at one stop

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Most importantly the security of universities will increase as the Student Smart card will be used as an access control device, securing exit/entry points. For example, access to computer labs, student dorms and recreational areas The University can know exactly how many people and who is in each building, or class. If there is an emergency situation, precautions can be taken immediately and thoroughly.
Applicability:
All students, employees, and University affiliates are eligible for a Smart Card... They are not available for faculty residents, guests, vendors, or spouses of University affiliates. Only the person pictured on the card is authorized to use the card. Cards are not transferable from one person to another. It is a swipe card so student has swipe the card with the help of the readers at the spot; readers verify the card and with the help of this student can gain the easy access to the services.

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Chief Executive officer Miss Mehvish
Admin Officer Miss Ifrah
IT Manager Mr.Muneer
IT Consultant Mr.Awais
Finance Manager Mr.Shakoor
Marketing Manager Mr. Rohail
Accountant
Technician
Sales Manager
Network Expert
Advisor

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I have set a clear mission and all my staff work accordingly to achieve it. I set those procedures and policies which are the best source of achieving goal .And I ensure their implications.
I always try to build skills and abilities of my staff by giving them opportunities if they face any problem I make it sure to give them proper guidance and training. And I always try building confidence in them.
I believe in praising the work of my managers, the staff. Because it develops loyalty and "the loyalty" is all that I need for success of my company.
Communication among upper management and lower management reduces errors so I put great emphasis on open communication. Monthly I conduct a meeting for ideas.
I prefer a good balance between centralized and decentralized system. I try my best to judge when to focus on the big picture and when detail has to be given attention.

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Being an HR/Admin manager lot of responsibility lies on me and I perform them under the instructions of our CEO Recruitment & Selection ,Hiring & Firing ,Pay selection ,Writing job description Training & Development Performance Appraisal Employee Retention Employee Welfare Liaison with Government officials etc. Security Travel & Ticketing Looking after day to day office activities Record attendance and checking attendance register Counseling Employees Preparing offer/appointment and various other letters and issue them to Employees Studying performance of the employees and motivate them Taking in-house training sessions
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Recruitment program is carried out on yearly basis. We prefer to hire experts For this we go for internal recruiting first then look for external sources and We give advertisement in all famous newspapers as well as on our website. Administer and monitor the financial system in order to ensure that the company's finances are maintained in an accurate and timely manner Administer employee files and records in order to ensure accurate payment of benefits and allowances Failure to provide adequate services may result in lost or misused revenues, inaccurate financial statements and financial mismanagement for employees. Also the purchasing is done by the accounting and finance department but under the supervision of admin with permitted by CEO.

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WORKING METHOD

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Smart card Registration process

All the student of the department is eligible to apply for the smart card. Therefore they have to apply through the department administration. For this purpose they have to submit under given application form verified by the department.
After the submission of smart card application form to department administration along with smart card registration fee and fresh photograph, smart card management will start the further process. After receiving the smart card application form, smart card server operator will fill up the system data base form of the registration. Data will be verified from the department administration online. After the completion of the initial process, management will forward it for next further process like printing of card etc. After the printing of card it will be activated from the card server through his card number.

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There will be no chances to repetition of the students data during the data entry, because visual basic & data base provide the key.
Smart Card Acceptable Usage Policy

Policy Smart card management will maintain the following mechanisms available at all days and times it is open, to ensure that no 'smart card' holder is refused access to facilities and services. False Negatives: Based upon the possibility of system problems or errors a 'smart card' authentication could result in a "false negative" (where membership is wrongly shown to be invalid) if there are unknown bugs in the processing software, or if the file of valid member is outdated or in error. In such a case, the member can go directly to the office for resolution Forgotten card: As in above, any member who arrives at the facility without his/her card may also request a direct authentication and a temporary pass from the office some limitation on the number of times this service is performed will be set for individuals who frequently forget their card. Lost or stolen card: The loss, theft or failure of a smartcard must be notified to the office as soon as possible. This can be done by phoning to card administration. We cannot prevent the unauthorized use of a lost or stolen smartcard until it has been reported by the registered holder to our office in person for de-activation. Until it is de-activated, student will be liable for the unauthorized use of the smartcard. Please bring your photo bearing ID such as National ID card and department verification. A replacement smartcard will be issued at a charge of Rs 500. The replacement smartcard will have the same validity as the card it has replaced.
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Corrupt and Damaged Card Policy:

Where a card is faulty and the fault is not because of your failure to take care of it, we will replace it free of charge. Where a card malfunctions because we reasonably believe it has been misused or you have failed to take care of it, we reserve the right to Charge Rs 500 for its replacement. Irrespective of the policy above, we reserve the right to withdraw the card at any time.
'System down' contingency:

In cases where the smart card readers are in operational (down), Management will permit access in the traditional ways of transaction.
Violations:
Extending your access rights by lending your card to someone else, helping other people to get in tampering with access control hardware and surveillance devices will be considered a serious violation. This will result in the immediate deactivation of smart card rights and confiscation of your ID along with fines up to Rs 10,000, not limited in case of theft and damage to University property e.g. access control hardware, surveillance cameras etc. Serious violations of the policy will be referred directly to the appropriate authorities. The penalties may be as severe as suspension or dismissal from the University.
Smart card website
Website provides the introduction of organization and its services. There will be website to control and to create links among user of smart card and the smart card web server. This web will be launch on a specific server having name www.smarttechs.org

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There will all relevant and possible information will be mention on the website. Web will contain our organizational structure and procedure will be mentioned. Student has an option to contact with the web controller for any information and feedback.
Smart management will issue a specific user id and password to the student, by which student can easily access to HEC digital library and other relevant records. All the links will be attached with the log in process, as the student will log in, he will be automatically connected with the smart card server. Through logging in student can transfer his cash to pay the department dues and can get access to the department library for the reservation of books. The major facility for the student is that now he is able to get free access to HEC digital library to download the articles from the journals. Web operator will be present there for any assistance of the students. Link of smart card website will also be provided on the website of the department. As the student will click on the department website link, web will be automatically open and student can join us.

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Smart Card Technology

A smart card is a pocket-sized card with embedded integrated circuits. A smart card contains nonvolatile memory and microprocessor components. The card is made of plastic, generally polyvinyl chloride or polycarbonate. This smart card contains the contact technology, which contains Chip. All the required information is stored in the chip, as the user will swipe the card, information will appear at terminal. This smart card technology is need to swipe through swiping machine to communicate with the terminal for any transaction. All the terminals of the smart card will be connected through a local area network (LAN), which is also called intranet. All the computers are connecting with each other and mainly with the smart web server. In the intranet every terminal computer will have a specific address, by which user can easily access to required point.
At every terminal, equipment will be connected with a computer which has a specific address. ASE Card memory smart card SDK which is application software will be installed on the terminal computer to run the swipe machine

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How smart card will work?

Card is inserted in the terminal
Card gets power. OS boots up. Sends ATR (Answer to reset)
ATR negotiations take place to set up data transfer speeds, capability negotiations etc
Terminal sends first command to select MF
Card responds with an error (because MF selection is only on password presentation)
Terminal prompts the user to provide password
Terminal sends password for verification
Card verifies P2. Stores a status P2 Verified. Responds OK
Terminal sends command to select MF again
Card responds OK
Terminal sends command to read
Card supplies personal data and responds OK

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Procedure of Bank affiliation
To create the link of smart card with United Bank limited Pakistan, under given process will be conducted: Presentation should be conducted about smart card introduction and operational plans Working limitation of card should be identified Required documentation should be processed Procedure will be conducted for the approval of Stat Bank of Pakistan by the United Bank Ltd. Pakistan. After the approval from State Bank, a contract will be made between UBL and Smart Tech. The purpose of this contract is to prepare & follow the organizational terms & conditions and service charges. Banks accounts of the department and smart tech will be opened. Procedure of online banking with department and smart tech will be conducted. UBL will provide a local branch link to the smart tech, which will be connected with department server and smart tech server. Prototype of CARD:

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Feature & operational plan of Smart Card

Feature of smart card Smart card wants to facilitate the student by providing secure & online dealings with department through under given facilities: 24 hours freely access to HEC digital library All financial transaction in the department (credit facility up to security deposit) Online access to library Canteen & photo copy shop payments Access through student account to the department administration (For record of results, fee, documents, attendance & etc)
Operational plan Access to HEC Digital library Free access can be provided to user to the website of smart card named as www.smarttechs.org A specific user id & password will be provided to the card holder. Smart card web server will be connected 24 hours with the main server through the Public IP Having a specific address.
As the user will be logging in though the user id & password from the website, he will be connected with smart card server. After connecting the web he will be freely access to HEC digital library through specific university website.

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All the downloaded or uploaded data will be provided to the user though the smart card server through software.
Canteen & photo copy shop payments All the financial transactions among students and canteen or photocopy shop will be through the card. There will be online record of the whole transactions & credit facility will be provided up to limit of security deposited.
Swipe machine will be placed at shopping point like canteen & photo copy shop, which will be connected with the smart card server through a web link.
When student will place the order & by swiping card above data base will appear on the point server, through swiping the card amount will be deducted from student account & transferred to relevant account. In case of credit the amount will be recorded

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in the student account as a red entry. As the amount of credit will paid, it will be automatically transferred to the relevant account.
Smart card in library Students have a facility to issue book from the department library with the help of smart card. Books detail will be provide on the smart card website, and student will be facilitating through online booking by smart card id. Next day he can issue book from the library by swiping card in swipe machine which should be link with the point server & card server. By swiping card under given data base will appear:
Books detail will be appear here and student can be easily access required book. In case of booking through smart web, student can be in position to issue the book as under given process:
Through above given process book will be issue & in case of returning the book under given process will be use: as the student will swipe the card this data base will appear.
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In case of late returning of book, librarian will have an authority to charge the amount of fine from the student account. The amount will be transferred to the department account. Smart card in administration department There will be a link of smart card with the administration of the department, where a student can get information or any document (letters) online. The entire fee, fine, scholarship, reward or any other financial transaction will be through smart card. Therefore all the transaction will be computerized recorded. Receiving of information or letters will be through the web by logging in with user id and password & payment of fee or receiving of scholarship will be through swiping the card on machine which will be placed at admin. As the student will swipe the card, data base will appear as under:
Students have a facility to access own academic record from the examination branch of the department administration by logging in through his user id & password. He also has option to get a copy for print.

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If student required any document from the department, have an option to send request to the relevant administrator. After further process required document will be forward to the student through its account. Payments of department will be also through smart card, as the student will be swipe the card official administrator have an authority to debit the amount of fee from card. This debited amount will be credited to department account which will be already online with UBL local branch. In case of scholarship, amount will be transferred into the student smart card account. Smart card link with United Bank Ltd To deal the financial transaction between student and department, smart card will also be connected with UBL. Student can deposit his amount in his account through the bank. Bank branch will be specified for the card holder to deposit the account. Department will also online with the bank. To deposit the amount in account presence of card will be compulsory; its depositing procedure will be like UBL WIZ Card. In case of scholarship, the amount will be transfer to the student account from the department account. For this head of department will issue a cherub or a letter. After registration of the student for creating the card link with bank, card number and all relevant information will be sent to the relevant branch.

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There will be specific connection of the smart card website with the UBL website. By clicking the smart cards student can get easily access to the main smart card website for further process.

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Marketing Strategy:
Marketing plan is very important in any organization. Marketing strategy is used to evaluate and increasing the customer and increasing the sale.
Target Markets:
Our target markets are the education sectors to promote the easier to access electronic services in the students .Because our main concern is to promote the IT services in shape of student facilities like bank , library cafeteria and other services to the students of universities and even colleges or in schools in near future.

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Strategy implementation:
When target market is selected then we can use pull strategy of marketing. We can motivate the consumers by, Visits to universities Briefing to the officials and management. Feedback from students. Surveys Firstly we visit the university ,explore the environment basically time is very important for everyone so like in foreign countries specially designed smart card for students are given to the students with multi-purpose features . So our company also helps the universities to give the same service for students. Then we give the briefing about the services to the officials and management of the university. Receive feedback from students first. Obviously its all about students so students are the main concern for us and what kind of difficulties they have facing for these kind of services in manual. Create awareness about the it solutions in this fast growing era so we also give presentations to student bodies to aware the fast services of smart card. We make surveys of universities because of the growing need of this trend.
MARKET RESEARCH:
The company has its own unique method of market research to increase our sales. Our market research system has We study the market and makes outlines. Now its become the growing need in Pakistan because of the growing IT culture so every student especially in universities, smart card services become an urgent need. Client satisfaction surveys are made, where we give the demo about the product services in detail and how it works, technically and practically. We requested to our clients for the feedback. We have a team that take or collect feedback from our clients that are necessary for the future plans we are made.

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Malfunctioning becomes the great hazard in case we prepare recovery plan for recovering student data so for client satisfaction we include this service free of cost. The most important things are readers for the functioning of smart card or terminals that are link up with the main frame so we can provide best company made readers, so for this first we also import the gadgets. In future we will introduce our own software for the smart card services that ensure the more prominent services at one platform. According to the research on education institution the main problem is attendance problems so it can also be solved in a near future by attendance checker via smart card interference.
Market size and share:

The number of buyers and sellers in a particular market. This is especially important for companies that wish to launch a new product or service, since small markets are less likely to be able to support a high volume of goods. Large markets could bring in more competition .So our market share is approx. 50 percent and market size is expanding depend upon the sale and number of buyers and target market in future we increase our size.
Marketing Mix:
There are 8 ps for defining marketing mix. These are 1. 2. 3. 4. 5. 6. 7. 8. Product Price Promotion Place Public relation Personal selling Point of sale Packaging

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Product
As our product is E-purse (student smart card), before starting our product, we noticed the increasing demand of our target market. We provide variety of services link up to our target market. Our company is Smart Techs located very near to universities and other academic institutions, so easily access is possible which reduces the cost and time. We also grant card warranty to our clients. In case of any difficulty we link up student tutorial services for smart card with a university website with a tab so student can easily access to their balance and record. Service charges can be charge by us for every facility use by a student
Price
Our product price is RS 1000 for the first time usage. A most prominent feature of the this student smart card is the way a student can pay the semester fee and cafeteria bills etc with this card so a student can also deposit the money on the smart card via their account on the website, student can also transfer funds via online transaction thorough bank .University have two banks HBL AND UBL so if a student have accounts on the banks he or she easily transfer their funds on the card and pay their dues by using the card
Promotion
Our sale is promoted due to our efficient sale force and advertising media. We are enhancing our business by direct consumer survey ensure the management with a quick services and facilitations and banners display on our each target place like in institutions. Our marketing department is playing vital role in promoting our business.
Place
Good choice of place is convenient for us and our target market. We have chosen the place which is a hub of institutions so in MULTAN we choose the GULGASHT COLONY for our main office .Most of the institutions private or government located near this place so we want to build a strong relation with our clients.

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Public relation
We follow the govt policies as we have good public relation. The students itself are involved in a variety of programs and they help us in providing latest information According to our interest we gain information from the students what they need. And our companys image and goodwill will enhanced due to good public relation we think.
Personal selling
Basically our whole business is the point of personal selling in the start because we itself contact with the institutions like first time we introduced our smart in BZU university MULTAN so there is a lot of taste of personal selling involved or in the near future we enhanced our interest to more development.
Point of sale
We have a one point of sale now in our main one office basically cards are issued from the university itself but university will have to contact first with us and we gave the deadline for a delivery so our delivery van itself delivered the required cards on the set date for any inconvenience management call us .
Packaging
Smart card is made of thick plastic so to prevent the card it is sealed with a packing of Transparent shield that prevent the card from damage .In case of damage we replace the card with minimum fee of Rs 500 per card.
Competitor: The only competitor is LAHORE SMART CARDS technologies working in the same area of interest but targeting multiple sectors.
STRATEGIES OF GETTING GOALS: Volume can be increased Interest level of consumers to take part in energetic festivals

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SWOT ANALYSIS
This is done to know about the internal factors that are involved in making better or bad to business unit. These factors are as under:
1. Strength:
The strength of our project of STUDENT SMART CARD is the unique features that our company introducing for the first time in university. Our product and services our main strength that differentiate us from other.
2. Weakness:
The weakness can be of our project. i. The main failure is the electricity breakdown, as Pakistan is facing serious energy crises so any breakdown can become a hurdle in a great interest of services of smart card. ii. If there is no proper management guideline for a student by a university to handle the services it can fail our project. iii. If there is no proper automatic system due to negligence or carelessness then it also become the weakness of the business. iv. Our project needs a great amount of experts for handling the main frame linkage with terminals small carelessness can become a hurdle in services. v. vi. Wrong use of a card like credit card swapping can decrease a point of interest The main hurdles in implementing this are the main weakness of the whole project.
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3. Opportunity:
The opportunity of our project can be availed is that? i. It is opportunity for our business is that it is an entrepreneurial idea and this is not exist in the market before now, so it become opportunity for our project to avail this chance that is new and for the first time before now. ii. It is also opportunity that there is no direct competitor up till now and this entrepreneurial business has a chance to exist or monopolies our products in the market.
4. Threat:
I. This business has a threat that after starting the business there should remain the threat that any competition may be come in the market and starts compete its and its products and become its rival. Just like most of the companies open and introducing this kind of services for departmental stores like SOFTWARE SOLUTIONS ii. And also threat after seeing rival in market that he may start to compete prices after using pricing strategies.
CONCLUSION:
After SWOT analysis of a project we conclude that this business may be become useful for us because its strength is more than weakness and weakness can be overcome by proper planning & proper management and this business become more profitable for people and owner, too. Our business will gain hike by targeting other sectors.

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PEST ANALYSIS
1. Micro environment 2. Macro environment
(A) Micro Environment:

(SWOT Analysis) a) Internal factors (Strength and Weakness) b) External factors (opportunities and threat)
(B) Macro Environment:

Macro environment at a company based on PEST analysis, PEST refers to political, economic, social, technology, factors.
1) Political factors:
Current political situation in Pakistan is not so good. There is instability in it, Political instability can affect the services, like due to in availability of vice chancellor in BZU university is facing serious funds problems and might be in future university will also facing such kinds of problems so these factors can affect the services and disturb the setup.
2) Economical factors:
Inflation ( due to inflation cost of raw material increases that effect the overall cost ) Cost ( cost can increase the burden on the students to bear costly services) Competition in near future
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3) Social factors:
Theft ( in case of theft and wrong use one can easily block the service ) but they affect our service.
Smart card can also use for donation in social causes like by using the card one can easily donate funds in accounts like in BZU (IMS) introduces a cause of MUMKIN KAR so student easily donate the funds by using the card .
4) Technological factors:
Change in technology As our company uses the latest technology of smart card but technology is changing day by day so due to lack of funds we can face serious deficit that can affect our performance.
PORTER FIVE MODEL
There are 5 factors that can affect our student smart card business Threat of new entrants Bargaining power of buyer Bargaining power of supplier Rivalry among competitors Substitutability

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Threat of new entrants Threat of new entrants is medium in todays growing trend of technology, everyone rely on technology and on least time
Want to get maximum services so there is threat of new entrants in this field. Bargaining power of buyer Bargaining power of the buyer is low because university has to bear the fixed charges of services we offer so there is low chance of bargaining power from buyer side Bargaining power of supplier Bargaining power of the suppliers is high because they can increase the raw material prices or may be due to import taxes machinery can b taken on higher prices etc. . . . Rivalry among competitors Smart tech is new business in MULTAN and introducing student smart card for the first time in any university so there is less chance of rivalry among competition Substitutability Substitute for our products are not available in the market. So there is low chance of substitute of technology

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Threat of new entrants (Medium)
Bargaining power of the supplier (high)
Rivalry among the competitors (Low)
Bargaining power of the buyer (LOW)
Threat of substitutes (Low)
Position of the business

When we analyze the market and see the opportunity we can very well explain that there are many favorable factors that ensure us that this business idea is viable. Student smart card at university level is a small business at its initial stage. But we will provide technology at its high peak in the near future.

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COMPETITIVE FORCES
THREAT TO INDUSTRY PROFITABILITY LOW MEDIUM yes HIGH no
THREATS ENTRANTS BARGAINING BUYER BARGAINIG SUPPLIER RIVILARY COMPETITORS
OF
NEW no
POWER
OF yes
no
no
POWER
OF no
no
yes
AMONG yes
no
no
THREATS OF SUBSTITUES
yes
no
no
Supply chain:
Supply chain of smart card consist of following diagrammatic steps which are shown below Card supplier Readers Printing
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Current & Future Outlook

Smart Tech wants to expand the business approximately in the next three years depending on how the business is going. We will expand the business to more education institutes. We put forth into contracting with more universities and private sector to implement this technology. Furthermore, we want to add some extra features like attendance system and automatic door access etc.

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The initial startup cost is Rs 520150 and covers the initial expenses (office supplies, rent, lawyer, banking, telephone, internet, insurance cost, etc). The monthly money reserves consist of salary, rent, utilities, banking, etc. which totaled to Rs224200. When added, it is a total of Rs744350; all of these numbers is what the company needs in order to progress. Each of the six founders ROHAIL MEHMOOD, HAFIZ AWAIS, MUNEER HUSSAIN, ABDUL SHAKOOR, MAHWISH RASHID, and IFRAH SYED will all put in Rs50, 000 from their savings. The rest of the money needed will come from a bank lender, which they will borrow Rs 444350, in return they will be able to invest in Smart Card. The first two months of our business will not be making profit, January and February will spend more money on expenses than total income because the company is just starting off. As soon as March begins, we will slowly make more profit, almost doubling each month. Our cash flow shows the money received from the business. The cash flow reveals that the company is making 50% profits and that the net profit after six month is Rs 352450; showing that Smart Card is and will be a success.

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Initial Expenses: SMART TECHS Legal (Lawyer, Accountant, Banker) Office Supplies Office Equipment Brochures/Design/Letterhead, Business Card Web Site Development Utility Deposits and Installation Rent Deposits Licenses Telephone & Internet (Comcast) Banking Set-Up fees Computer (5 Dell Computer Desktop) Software (Smart Card Operation Program) Insurance Installation Costs Other Total Initial Expenses Monthly Money Reserves Salary of Manager Part Time Workers (2 Part Time + 3 Seasonal) Full Time Workers (5) Rent Advertising/Promotion Utilities UPS expenses Operation Supplies Telephone/ Internet Insurance Maintenance and Repairs Banking Charges Total Monthly Expenses Total Start-Up Requirements
Rs10,000 Rs35000 Rs22200 Rs4650 Rs15,000 Rs15,000 Rs75,000 Rs5000 Rs2300 Rs10,000 Rs70,000 Rs30,000 Rs150,000 Rs100,000 Rs7,500 Rs520150 Rs50,000 Rs35,000 Rs40,000 Rs12,000 Rs25,000 Rs10,000 Rs8000 Rs12,000 Rs2200 Rs20,000 Rs5000 Rs5000 Rs224200 Rs744350

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Smart TECHS EXPECTED INCOME STATEMENT For the period ended June 30,2012
Revenue Sale (1800*1000) Members' Fees (1800*100) Total Income EXPENSES Printing cost of 1800 Smart Card Salaries and Wages Brochures/Design/Letterhead, Business Card Advertising/Promotion Utilities Ups expenses Interest expense Maintenance and Repairs Software maintenance Bank Charges Insurance Office supplies expense Rent Telephone and internet Furniture and Equipment Depreciation of equipment Total Expenses Net Income 720,000 750,000 18600 100,000 81600 10000 26400 18,000 20,000 30,000 50,000 30000 72000 13200 22200 25550 1987550 352450 Rs 18,00,000 180,000 23,40,000

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Smart TECHS BALANCE SHEET As on June 30, 2012
ASSET
Current Assets Cash Accounts Receivable Inventory Prepaid insurance Prepaid rent deposits Total Current Assets Fixed Assets Preliminary expenditures 7 Smart Machine (Wall Built-In) Computers Equipment Total Fixed Assets Total Assets 194800 67,500 70,000 22200 159700 917450 Rs 263950 70,000 4,000 150,000 75,000 562950
LIABILITIES
Current Liabilities Accounts Payable Accrued Expenses Commercial Bank Loan Rs 10,000 35,000 220,000
Total Liabilities
265,000
CAPITAL Net profit
300,000 352450
Total Liabilities and Equity
917450

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Financial Ratio Analysis: Business Survival

There are two key factors for business survival: Profitability Solvency Profitability is important if the business is to generate revenue (income) in excess of the expenses incurred in operating that business. The solvency of a business is important because it looks at the ability of the business in meeting its financial obligations.
Purpose
Managers use ratios to monitor operating performance and evaluate their success in meeting goals. Creditors use ratios to evaluate the solvency of a business and to assess the risk of future loans. Investors and potential investors use ratios to evaluate the performance of a business and the businesss ability to meet the investors specific goals. Ratios reveal important information that may not be obvious or apparent in the financial statements.
Profitability Ratios
Net Profit % = estimated Net Profit* 100 Net Sales 352450 = = 1800,000 20% *100

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Current Ratio: = Current Assets Current Liabilities = 562950 265000 = 2.12
Quick Ratio: = (Cash + Marketable Securities + Net Accounts Receivable) / Current Liabilities = 263950+70000 265000
= 1.26 Limitations of Financial Statement Analysis

We must be careful with financial statement analysis. Strong financial statement analysis does not necessarily mean that the organisation has a strong financial future. Financial statement analysis might look good but there may be other factors that can cause an organisation to collapse.

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Meeting Schedule Of Members Of Smart Techs :

Minutes of 1st meeting
14-11-11 3:00 PM At ALFALAH DEPARTMENT
Meeting Called By Type Of Meeting Name of Meeting Facilitator Timekeeper List Of Attendees
MEHVISH RASHID Idea Generation Rohail mehmood Abdul shakoor Mehvish , ifrah , rohail , muneer , abdulshakoor , hafiz awais
Topics 1 hours Idea Generation

All participants
Summary Of All the members debated on their area of interest emphasizing to prove Discussion their idea to be The best. 3 ideas were generated and all had potential to be practical and executable. Those included .Student smart card project , executive mess , Executive hostels idea Conclusions The idea finalized was to Build a multipurpose smart card with collaboration of our new company SMART TECH Action Items Person Responsible Deadline Information gathering All members 2 dec

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Minutes of 2nd meeting

17-11-11 12:00 In ALFALAH DEPT
MEHVISH Concept evaluation Muneer Hussian Abdul shakoor Mehvish , ifrah , rohail , muneer , abdulshakoor , hafiz awais
Topics 2 hours General Concept evaluation

All participants
Summary Of Evaluating the concept whether the product has ability to meet our criteria. Discussion Decide the working conditions and members working area of interest. Making priorities in term of technology usage and working of the smart card in term of student usage decide about the features and functioning. Conclusions Concept was enhanced and shared with the help of data gathered by Rohail and muneer. Information gathered were shared on technology usage with the help of IT department BZU respondent Action Items Person Responsible Deadline
Visit of IT department
Mehvish , muneer
20nov

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Minutes of 3rd meeting

1 Hour 20-11-2011 Mehvish rashid Data analysis and finalization of features Ifrah Hafiz awais Mehvish , ifrah , rohail , muneer , abdulshakoor , hafiz awais 2:00pm In ALFALAH dept.multan
Topics 1 hours
Summary Of Discussion
Data analysis
All participants
Data had to be analyzed which had gathered through questionnaire.
Features of the smart card had to be finalized and also the company structure so that no one can argue about the services in future. Conclusions Services that should be given can be finalized which include library, canteen, and bank access with the usage of smart card also the location of the company was finalized. Person Responsible Deadline Action Items
Writing the report (segments allocated)unformatted Questionnaire Filling (answers )
Miss. Mehvish Ifrahsyed
29 nov 25 nov

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Minutes of 4th meeting

17-05-2011 9:00 am In ALFALAH DEPT MULTAN
Rohail Drafting Report Ifrah Abdul shakoor Mehvish , ifrah , rohail , muneer , abdulshakoor , hafiz awais
Topics 4 hours Drafting the report

All participants
Summary Of Everybody was supposed to bring his own part written and in complete formatting Discussion form. combining all the data in order to look synchronized and eye catching had to be done in this meeting and also discuss all the points in detail Of contents, preface, acknowledgment, executive summary had to be written. Conclusions Whole report was drafted and crafted in this meeting. suitable images were
Downloaded and placed at respective places. Table of contents, preface, acknowledgement, and executive Summary was precisely and beautifully written. Prints and binding was done. Action Items Submission of report Person Responsible All participants Deadline 09 dec

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Contingency plan (ACOA):

Our contingency plan comprises of following strategies
1) Shortage of Electricity :
As PAKISTAN is facing serious electricity shortages now a days, so in order to cope with such problems as our product completely in technical form so we arrange ups and generator supply for our equipment and also use the institute generator for emergency action.
2) Backup plan :
In case, if data of the student will lost due to any other reason we have made a recovery plan for the backup of all the relevant information about the student .For any inconvenience about the working of the smart card we offer backup plans.
3) Malfunctioning:
Due to wrong use of the card it can be malfunction and interrupt the whole system, so for this an emergency reset of the main server will solve the problem.

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Exit strategy:
According to our survey this is growing need of education sectors today. There are very few institutes in the whole market that are working in very well organized way , So, we dont think that this business will have to wrap up but we made some strategies in case of any losses which are given below : Sale of company: Dissolution of the company Merger Sale of a whole project to the institute
Critical risk factor:

New business always has critical risk at start that have to bear in order to sustain in the market. Our business of multi-purpose smart card must have critical risk factors which are given below Electricity shortage Wrong usage Damage of card Malfunctioning of readers Server breakdown

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Conclusion
We have tried our best to take and to provide the complete information about this new idea about the student SMART CARD. We are hoping the success of the plan in near future. INSHALLAH one of the SIX will practically implement this project for our beloved university BZU... We are thankful to our hardworking and promising teacher
SIR OMER IJAZ. Further thanks to other person that has been referred.

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REFRENCES: ABDUL SATTAR (Computer science department). Muzzafar ABBAS (Library incharge IMS department). NAUMAN KHALIQ (IMS computer lab incharge). Sir FARHAN AZMAT MIR (IMS)(ASST. Professor). Softronix Company Multan.

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Survey results:
What you think of Smart card implementation at uni .

Bed Idea 5%
Great Idea 95%

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QUESTIONNAIRE:
SURVEY: 1)What you think about the smart card implementation at the university? Good idea Bad idea 2)Do you currently use some sort of smart card related technology features? Yes No 3)What features you expect from the smart card at this level? Mention it.
4)How unique would you say smart card idea than other simple ID cards?

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BANK: 6)How we can control the financial transaction through bank?
7)What is the process of smart card link with UBL ?
8)Is it compulsory that department should have online Account?
For IT department: 9)How we can connect to the HEC digital library access outside university boundary?

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10) What is the process of creating smart card web server?
11) How all the terminals of the department connected with web server?
12) How student can transect inside the department? From library incharge: 13) How student can access to the library through using the card?

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14) Is there any facility from department of online docs access?
15) Is there any project of online library management system in central library?

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Smart Card Project

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Smart Card Project

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SMART TECHS______SMART CHOICE FOR SMART PEOPLE

SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Committee: I. Program Coordinator

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Signature of Group Members:

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Project title Objective

Final project on "SMART TECHS"

To facilitate the nation with advance

Title Session Program Source of Info:

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Smart Card is an innovative, convenient pre-paid Student card. Because Smart

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

This partnership deed is executed on 20-11-2011 by and between:

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

14. PERSONAL EXPENSES:

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

15. OTHER MATTERS:

_____________________ 3. Mr. Muneer Hussain 4.

___________________ Miss Ifrah syed

_______________________ 5 Mr. Hafiz Awais 6

____________________ Mr.Abdul Shakoor

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Date of joining the company

Permanent address in full

285/D Qadeer Abad Multan

394/C Gulgasht Colony Multan Manhan Addu Tehseel Kot

Glaxy #1446 Multan

Muslim Colony Street #2 house#25 Sadiqabad

Duration of the firm AT WILL (How and when terminable) AT WILL

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Date: 25- 11- 2011

Signature of the partners or

Their specially authorized agents ______________________________________________________________________ ________

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

We strive to support improvements in

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

ENTREPRENEUR PROJECT SMART CARD 09/12/2011

SMART TECHS______SMART CHOICE FOR SMART PEOPLE

Chief Executive officer Miss Mehvish

Admin Officer Miss Ifrah

Their specially authorized agents ______________________________________________________________