BRUCE V.

DeCHAMBRE
Skokie, IL 60077 Mobile:(847) 308-2032 brucedechambre@comcast.net As a Director strategically managing companies revenue generating assets with experience in P&L management, sales, marketing innovation and business development, I have been the driving force in strengthening revenue and profit performance for several companies. A Game Changing marketer experienced with new product launches in a highly regulated industry and a communications style to excel internal/external client relationships. My Strategic Mapping experience has led collaborative and successful results for growth. Entrepreneurial executive with vision to translate ideas, needs and expectations into goal achievement and profits, and the leadership style to lead multidisciplinary teams for market differentiation achieving market advantage. Expertise includes: Assessing, proposing and developing new business opportunities and alliances. Applying technological assets to capitalize on existing or new market opportunities. Promoting effective communications to obtain corporate commitment and cooperation. Directing mission resources linearly, from conception through new product launch. Identifying and developing partner relationships with new trade channels and customers.

EXPERIENCE AND ACCOMPLISHMENTS

Consultant, Chicago, IL Oct.2009-Current Freelance management of client challenges to new product launch success. Assessed end-user market concerns to direct market response of Sales, Marketing, Advertising, Trade shows, GPOs, Manufacturing, R&D and Quality. Results have reversed declining market penetration to more than double annualized sales-$65M in 8 months. AAI Pharma Services, Wilmington, NC May 2008-Oct.2009 30 year outsource provider of Analytical, Formulation, Manufacture of solid and sterile pharmaceuticals to major and emerging pharmaceutical and biotech marketers. Senior Director, Business Development Energized Sales team, instilled accountability to focus goal attainment and improve closure rates to realize 15% annual revenue growth despite the economic environment. Coordinated with marketing effort for strategic brand communications to improve engaging client messaging and development of deliverables. Focused proactive business development efforts with innovative tactics refined through employing best demonstrated practices among team. Improved interdepartmental communication and process to benefit internal and client expectations.

DRAXIS PHARMA, Montreal, Quebec 2007-Nov.2007 Global outsource manufacturer to major and emerging pharmaceutical, biotech and OTC marketers. Vice President Commercial & Business Development Rapidly obtained increase to viable prospects and closed new business more than 10 fold in clients and value to grow company 150% above $65MM base. Develop go-to-market strategy and tactics to capitalize on opportunities with newly aligned high performance teams. Create downstream oriented positioning/platform communications that differentiate offering to attract growing prospects. Manage driving cultural change through leadership driven vision, empowerment, mentoring/coaching 11 member account and project management staff. Pharmaceutical-Medical Consultant, Chicago, Illinois 2005-2007 Pharmaceutical industry consultant to major investment firms regarding companies driving the market, new products, pricing distribution, and brand promotion. Provide business development, sales, marketing and strategic planning expertise to healthcare advertising agencies. Additional opportunity pursued: Initiated and drove VC backed acquisition of branded products; successful bid as finalist into due diligence until seller withdrew from asset sale.

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SAB-PHARMA, INC., Lake Forest, Illinois 2004- 2005 The U.S. marketing arm of Canadian pharmaceutical company SABEX. Acquired by Novartis from RoundTable Healthcare Partners. Vice President Sales and Marketing Launch first 3 U.S. product lines. Develop and direct market research to differentiate product positioning therapeutically. Refine distance marketing strategy and tactics for revolutionary pharma launches. Direct and implement advertising, tradeshows, sales training, reimbursement, distributor and wholesaler activities. Principle product first year sales exceed prior owners peak sales by 30% after 2 year absence. Direct programs drive med-surg distributors to follow-up a 25% physician willingness to purchase. Developed and drove 2000 distributor sales personnel with a distilled selling message, alignment of incentives, customized promotional tools, sample program and lead generation. Consultant, Chicago, Illinois 2002-2004 Provided business development, sales, marketing and strategic planning expertise to pharmaceutical and healthcare companies. Transitioned from SAB-Pharma client to VP position. Assignments included: Dabur Pharmaceuticals (India) to strategically assist Accenture consulting to develop a proposal to secure U.S. marketing/development partner for their oncolytic drugs. Abbott Hospital Products (Hospira) to research, define and create proposal to senior management for new hazardous drug handling products. Hamilton Communications Group, an advertising agency, to create a proposal for Elan to reposition drugs with a marketing plan and advertising for two anti-infectives. A Berkshire-Hathaway company to assess market potential for electronic diary panel for clinical trials RoundTable Healthcare Partners to manage SAB-Pharma first product launches. CARDINAL HEALTH, STERILE TECHNOLOGY GROUP, Woodstock, IL 2001 2002 A $148 million sterile pharmaceutical manufacturing business, which was part of the Pharmaceutical Technologies & Services sector of Cardinal Health prior to becoming Catalent. Vice President Business Development Report to President. Integrate multiple facilities with numerous capabilities within Cardinal by directing Sales, Marketing, Customer Service, Project Management and R&D. Staff of 16, with 5 direct reports. Evaluated opportunities and successfully managed complex negotiations resulting in 60% unit volume growth and 30% gross profit growth. New Accounts were responsible for 75% of this growth. Raised administrative productivity and enhanced plant capacity utilization by redefining and clarifying roles, increasing collaboration and establishing interdepartmental credibility. Established discipline and credibility in the customer management procedures resulting in better resource utilization and an 85% reduction in RFQ response time. Enhanced cross-selling efforts with corporate sales groups and implemented effective sales tools resulted in significant improvement in qualified sales leads utilizing Sterile Technology capability. 1989 - 2001

AMERICAN PHARMACEUTICAL PARTNERS, INC., Schaumburg, Illinois Formerly multisource assets of FUJISAWA USA A privately held marketer and manufacturer of more than 200 pharmaceutical products.

Associate Director Marketing (1998-2001) Reported to company President/COO. Direct all marketing efforts including advertising and communication, with particular emphasis on company branding and sales strategy. Co-directed product pricing and mix which contributed to reversing negative gross profit and producing sustainable post acquisition profits. Achieved 98% customer fulfillment rate by orchestrating accurate assessment of demand dynamics to manufacturing capabilities. Recognized for achieving forecast accuracy which allowed 50% reduction of inventories while sales tripled to $200MM. Launched five new product lines in less than one year; 4 of 5 exceeded planned sales expectations. Created, tested and implemented company positioning platform to enter market niche. Identified strategy and tested tactics for launching a new product in a new market that was implemented with agreement among sales and marketing colleagues. Developed strategy and tactics to target distributors, that led to $40MM incremental sales in the first year and greater than 50% share. This included pioneering internet based customer communications.

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Focused product development efforts to be more customer oriented that resulted in differentiated products that enabled competitive advantage. Developed and implemented unique marketing programs previously untried that included telemarketing and contracting by National Accounts that resulted in significant market share gains. FUJISAWA USA, INC., Deerfield, Illinois U.S. subsidiary of $2 billion pharmaceutical corporation. Division acquired by APP in 1998. Senior Marketing Manager (1989-1998) Create and orchestrate marketing strategy and tactical implementation for core, new, OEM, and emerging technology products. Spearheaded corporate-wide enlistment philosophy and strategic mapping process, which provided focused and linear approach to successful multifaceted launch of joint venture product. Targeted, pursued, negotiated and directed manufacturing team to realize the first OEM initiative utilizing 10% of corporate capacity that had been idle. Championed major capital investments based on long-term strategic planning requirements for $1B antibiotic opportunities, approved by Board. Created communications tactical plan for national account executives that repositioned cornerstone product lines, attaining leadership position with large buying entities. Developed and drove innovative launch of antifungal product, which doubled market share and profitability expectations and became companys most profitable product. BAXTER HEALTHCARE CORPORATION, Deerfield, Illinois 1980 - 1988 Multibillion-dollar international manufacturer and marketer of healthcare products. High-performance recognized with 7 promotions in 8 years. Business Unit Manager, Alternate Care Division, (1986-1988) P&L responsibility for growing new divisions revenue from $6 million to $28 million; became most profitable companywide. Senior Marketing Manager, Hospital Division, (1983-1986) Managed $200+ million product line; supported 2 sales teams and met 2 P&L targets. Territory Sales Manager, Parenteral Division, (1980 1983) District Field Sales Trainer, (1981 1983) NORWICH-EATON ETHICAL PHARMACEUTICALS, Champaign, Illinois Sales Manager 1978 - 1980

EDUCATION
B.S., Biology, University of Illinois at Champaign-Urbana, Champaign, IL, 1978