________________________________________________________________________ The Topics Menu:

1. Chapter1 Scope of Marketing - Basics (a) Define Marketing, any one definition will do, (b) briefly describe the 10 things (Products) marketers sell and (c) briefly describe (1) Market and (2) Meta Market. (doing only these two out of four items). 2. Chapter 1 Scope of Marketing - Needs, Wants, Demands, 4 Ps (a) describe Needs, Wants and Demands from a marketers stand point, (b) describe the four Ps of marketing cover from a marketers stand-point. 3. Chapter 2 Satisfaction, Value - Customer Value discuss Customer Delivered Value and the 10 component parts using your own shopping experience(s). 4. Chapter 2 Satisfaction, Value - Chains & Networks (a) Describe a Value Chain and (b) describe a Value Delivery Network, (c) describe why a marketers need to have influence or control over a chain or network. 5. Chapter 3 Strategy, Planning - Missions & SBUs (a) describe the purpose of a corporate mission from a control or strategy focus, (b) define an SBU and give an example of one corporation utilizing SBUs and (c) briefly define the SBU types: Cash Cows, Stars, Question Marks and Dogs and using 1-2 words, provide an example product for each of the four. 6. Chapter 3 Strategy, Planning - SWOT (a) what does SWOT stand for, (b) describe using the text and lecture, the kinds of things - both External and Internal businesses include in the four areas of SWOT.

7. Chapter 4 Markets & Demand - Research & Demand (a) define Market Research, (2) define Secondary data and provide three example sources, (c) define Primary data and provide three ways to obtain and (d) define market Demand. 8. Chapter 4 Markets & Demand Environments, Market Research describe and discuss any three of the six environments used for market research. 9. Chapter 4 Markets & Demand Steps to Buy describe the five steps to the buying process covering two products for each of the five steps (a) a New Car and (b) a Package of Gum. 10. Chapter 5 Consumer Behaviors 2 of the 4 areas, Social, Personal - describe and summarize Social and Personal including the four areas for each (we are omitting culture and psychological). 11. Chapter 6 Business Markets Basics & Buying Steps (a) briefly describe the three kinds of markets and (b) list and describe the six steps to the business buying process.

12. Chapter 8 Segments Basics, Terms (a) define a Segment, (b) define a Niche market, (c) describe the Two Segmentation Variables: (1) Geographic and (2) Behavioral. 13. Chapter 8 Segments, 5 ways to Segment describe and discuss the five ways marketers or businesses segment their markets. 14. Chapter 9 Differentiation/Positioning -Terms & Differentiation Variables (a) define Differentiation, (b) define Positioning and (c) describe the five Differentiation Variables. 15. Chapter 9 Differentiation/Positioning, Product Life Cycle (a) describe the four stages of a products Life Cycle, (b) describe the basic marketing strategy for each stage and (c) provide (1-2 words will do) an example product or service for each stage. 16. Chapter 10 Products & Brands Product Levels (a) define Product, (b) describe the five Product Levels using a product, does not have to be the same product. 17. Chapter 10 Products & Brands, Brands (a) define brand, (b) define brand Equity and (c) describe the four levels or kinds of Brands and provide an example brand for each level. 18. Chapter 10 Product & Brands Packaging, Labeling (a) discuss the importance of Packaging, (b) briefly describe the four areas we covered for Packaging and (c) briefly describe Labeling as a part of the Package.