Luxury Brand

In general terms, Luxury is something that everyone wants and nobody needs. A luxury brand is a lifestyle concept and to be sustainable it has to have history, including a history of quality merchandise and of real luxury customers. Luxury is not in the price, it is in the pleasure that a product give to the customer. Luxury brands share characteristics like consistent premium quality, a heritage of craftsmanship, a recognizable style or design, a limited production run of any item to ensure exclusivity, an element of uniqueness and an ability to keep coming up with new designs when the category is fashion-intensive.

Bentley Motors
Bentley is the world leading luxury brand. Bentley cars are the names with huge names and also they are having the most superlative and smashing qualities of cars which last longer. Also these cars are having the most energetic engines which are meant for the best ever deals with the cars are truly the best featured cars for sale. There are so many Bentley car owners who are using the cars since years and still the performances of the cars are solid and splendid. The cars of Bentley are normally used for many years and are making the morale of the user quite higher. Bentley is in greater demand in car lovers irrespective of new cars. Again, the car models of Bentley are having huge sense of fuel efficiency and also are making the people using them economically and environment friendly tactics. Bentley cars are the most Eco-friendly cars are the most searched and preferred cars of the industries. Bentley cars are the cars with huge responsibilities making the lives of the people huge and gigantic. The car world has their roots in 1919 by Walter Owen Bentley who invented the engines which made the world stunned because of the powerful strength and committed features.

After those efficient engines, the company started to make the cars and motors in 1938 and after that the company has never turned back. The progress of the company is jumping day by day and today the Bentley cars are counted as one of the best cars of the world. All Bentley cars are manufactured in Crewe, England, and subsequently exported around the world. There are 212 Bentley facilities (dealerships & service centers) across the world; 24 in the UK, 38 in the USA, 52 in Europe, 15 in the Middle East (including Africa and India) and 15 in Asia and Australasia. The company has regional offices in the UK, USA, Germany, Japan, China, Singapore, Sydney, Korea, Dubai and Mexico. Bentley has had a presence in India since 2003. It is represented solely by Exclusive Motors through its showroom in The Ashok Hotel in New Delhi. Bentleys direct competitors include Rolls-Royce (BMW) & Maybach (Mercedes Benz).

Sale Result of BENTLEY Cars in last Two Years

YEAR USA Sales 2010 2011 1525 2021 CHINA Sales 910 1839 EUROPE Except UK 776 1187 UK Sales 982 1031 OTHER Sales 924 925 TOTAL SALE 5117 7003

British luxury car manufacturer brand Bentley, record an increase in sales to 37 percent last year. The Bentley sales last year reached 7003 units. The highest increase occurred in the United States, namely 32 percent or as many as 2021 units. Meanwhile, China occupied the second position, with an increase of 100 percent or 1839 units. The cars that sold the most expensive priced at 133 thousand pounds sterling or U.S. $ 208 thousand. In December 2011, Bentleys sales rose 69 percent to 1059 units. This achievement was driven by sales of new models of the Continental GTC, which was launched in October last year. Sales in December were carved into the best record since 2007 Bentley.

Company Milestones
1919: Bentley Motors was founded by WO Bentley in 1919. His aim was To build a good car, a fast car, the best in class. The directors of the company were HM and WO Bentley and HMJ Ward. The car company was formed after the war. 1930: Bentley Motors presented the Mulsanne this year. It was inspired by the coronation of the company founder WO Bentley in 1930. The heritage of the company is at the Le Mans circuit, home of six of Bentleys wins. 1931: As the company was not doing well and on the application of the mortgagee, the court appointed a Receiver to Bentley Motors limited. 1998: Bentley Motors revealed the new Arnage at La Sathe circuit. Bentley with Rolls Royce Motors was in collaboration with BMW at this time. 2002: Dr Franz-Joseph Paefgen, chairman of the board and CEO of Bentley delivered the new Bentley state limousine to the queen at Windsor Castle. It was a gift to Queen Elizabeth II on the occasion of her golden throne anniversary. 2011: Bentley held an apprentice open day on Saturday, 19th March 2011. It announced its most potent and radically styled convertible ever- the 202 mph Bentley Supersports Ice Speed Record Convertible.

Vision & Values

Bentleys vision is to be the British car luxury brand that is dedicated to developing and crafting the worlds most desirable performance cars. The characteristics that define a Bentley are: handcrafted luxury, distinctive design, breathtaking power and performance. The Bentley has its own way of doing things. Enduring racing has always been a test to the strengthen cars. Power is the main characteristic of their brand. They work on self-confidence and the British sense of understatement. The Bentley way makes things appear as effortless as possible. A Bentley can be easily distinguished by its twin headlights, matrix grille and high waistline. It takes time and effort to build each model of the car and the cars are hand crafted. Bentley has always been about passion. Their reputation lies on experienced skills. Many people build a

Bentley thinking that its their own car. Each machinist who creates a Bentley puts his own sign on the upholstery.

Technology
Bentley has a Bluetooth telephone system that is the latest technology to connect users to their mobile phone to the on-board telephone system. There are four such technologies in Bentleys. 1. Bluetooth rSAP - This system downloads all the content in the wireless mobile phone stored on the SIM to the infotainment system and allows you to make and receive phone calls. 2. SIM Card Reader - You can insert the SIM card to the SIM card reader which is located in the drivers armrest. 3. Compatible Telephones - There are some phones that are compatible with the Bluetooth technologies. They can be found under the specifications. 4. Bluetooth Hands Free Profile - This connection creates a wireless link with the mobile phone and allows you to make and receive phone calls using the infotainment system using hands free and voice dial functions. There is the infotainment system which is the heart of the technology for the Continental GTC. The system operates DVD Satellite Navigation system with route guidance, the Hi-fi system, the TV Tuner, the Electronic climate control, the Suspension and ride height adjustment, Mobile telephone controls, On-board computer controls and Telephone systems.

Future Plans
Bentley is planning to adopt Audis MLB platform thats used in Audi models including the A5 coupe and the A8 sedan. The system has a lightweight aluminum space frame body combined with a new generation four-wheel drive system. The W12 engine will carry over which may feature in even more models including a new small sedan, shooting brake or four door convertible.