Table 1

Respondents / Investors Age group

Age Group Below 20 year 20-40 Years 40-60 Other 60 Years Total Number of Respondents Nil 50 25 25 100 Percentage Nil 50 25 25 100

Number of Respondents

Age Group Below 20 year 20-40 Years 40-60 Other 60 Years

Table2 Sex
Table 2 reveals that most of the investor respondent i.e. 75.00% was Male and only 25.00% were females. Hence majority of investors are male investors. This reaffirms that fact that female still have the habit of hoarding, therefore, do not want to take the risk of parting with money or it can be taken as otherwise also that to take the investment decision is not a job of males only rather women are also participating in this fields.

Sex-Ratio
Sex Female Male Total Number of Respondents 25 75 100 Percentage 25 75 100

Table 3 Educational Qualification

Information needs of the investors are also very much affected by the education level of investors. Table 3 show that maximum number of respondents and qualified 10.00% of the respondents were illiterate, 40.00% were post-graduates, 25.00% were graduates and only 25.00% were undergraduates. It show that majority of the respondent investors are qualified and handle their financial resources smartly.

Educational Qualification Illiterate Postgraduates Graduates Undergraduates Total

Number of Respondents 10 40 25 25 100

Percentage 10 40 25 25 100

Number of Respondents

Agriculture Service Professional Businessmen

Table 4 Respondents Occupation

Occupation of the investors is very impotent to know about the purpose of there investment. Table 8 shows that15.40% of the respondent were agricultural 25.00% of the respondents were servicemen running their own business, 14.6% were either professional or were in any other occupation. However a very few respondents i.e., 32% of the responds businessmen only 13.05% of the respondents involved in any others. It can be concluded that majority of the respondents investors are educated and qualified. They can be called as the sophisticated. Occupation Agriculture Service Professional Businessmen Other Total Number of Respondents 10 20 30 30 10 100 Percentage 10 20 30 30 10 100

Number of Respondents

Agriculture Service Professional Businessmen Other

CONCLUSION

Sin the analysis portion, I have conclude that todays investor is not satisfied with the financial information provided by the companies for taking the investment decisions but wants to have nonfinical information also. Therefore, the information provided by the companies to the investors should not be restricted to the annual financial statements only, but the qualitative information also be provided to the investors so that they can take right time in the making investment and can deal in different market situations to avoid different problems.

SUGGESTIONS
After the study of research I find that the financial information has to do more effort for continuous success in the field of Risk. SEBI has observed a proliferation of websites that offer investment advice to investors. Many of these websites offer investment advice not backed by any reasonable basis and prima facie appear to be misguiding. Investors should realize that when they follow such advice they are exposing themselves to undue risk in suing unconfirmed information available on such Websites/Blogs/ astrology predications or advice/Newspaper Advertisements/ SMSs/ Emails/rumors/advice rendered through television or print media and trading tips on an intra-day basis, short term basis or long term basis. The public in general is advised not to fall prey to or be lured by such sources of information promising quick gains and unrealistic high returns. It is advised that investors should take well informed investment decisions. There is need to bring awareness among the general public about financial information through meeting, seminars, Do not make investment decisions on the basis of implicit/ explicit promises made by anyone. Do not unduly influence by indicative returns. Deal only with/through SEBI registered intermediaries. Be aware that advice through television or print media does not mean that it is the opinion of the channel or publisher. The study is found that most of the investors are mare so there is bring awareness among the female investors.

BIBLIOGRAPHY
Nagaranjan, T.M., Investors Awareness Programme at Chennai, Sept. 27th 2003, accessed from www.sebi.gov.in on 12th March, 2007. Websites www.bseindia.com www.nseindia.com www.sebi.gov.in journal Indian Management Studies, 2009