Media Planning Guide 2009

The only magazine dedicated exclusively to the

worldwide passive electronic components industry.

YOUR GLOBA L PA R T NER IN T HE

PASSIV E COMPONEN T M A RK E T PL ACE

P
PAUM A NOK PUBLIC ATIONS
Industrial Strength Market Research
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I N D U S T R Y
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JOB FUNCTION Circulation Summary

7.3% Passive Component Industry (PCI) serves all segments of the global
11.3% passive electronics component marketplace, from end users…to
20.8% distributors…to manufacturers…to raw material suppliers.
16.0%
Now in its 10th year, PCI is the only publication dedicated to exclusively
12.6%
covering the Passive Component Industry. PCI is read by the decision
32.0%
makers in the passive industry…the purchasing managers, buyers, R&D
Purchasing/Procurement/Commodity managers, research scientists, technical directors, and senior management
Management 20.8%
that drive this industry. For organizations that deal in the passive
Engineering/R&D 16.0%
component industry, PCI is an essential marketing component.
Engineering Management 12.6%
Corporate Management 32.0%
PCI’s controlled circulation of 13,000 global subscribers offers by far the largest
Manufacturing/Production Management 7.3%
reach in the passive component industry of any other publication or media
Sales and Marketing 11.3%
outlet. Total pass along readership is estimated at over 40,000 per issue.

Recently Added Features

READERS INDUSTRY TYPE
e-Magazine is an electronic version of PCI magazine. To visit this new
26.3% feature, go to www.paumanokgroup.com/pci_magazine/.
6.7%
2.3% e-Announcement is our bi-monthly email announcement enabling all
3.6% recipients to select your web-linkable banner.
27.1%
34.0%
GLOBAL DISTRIBUTION & CIRCULATION BY COUNTRY
OEM Buyers/Distributors 27.1%
Manufacturers 34.0%
Raw Materials/Equipment Suppliers 26.3%
Government/University 2.3%
Other 6.7%
Financial Services 3.6%

MAIN PRODUCT FOCUS

14.0%
14.0%
9.0% Circulation: Europe Circulation: Asia
28.0%
3.9% Belgium 15.6% China
18.0%
15.1% France 6.3% Hong Kong
17.0%
21.8% Germany 3.9% India
Ceramic Capacitors 28.0% Global Distribution
7.0% Italy 27.4% Japan
Aluminum Capacitors 18.0% 16.8% Asia
4.6% Sweden 10.8% Korea
Film Capacitors 17.0% 22.4% Europe
Tantalum Capacitors 14.0% 4.2% Netherlands 5.4% Singapore
59.1% North
Resistive Products 14.0% America 25.5% UK 26.0% Taiwan
Other 9.0% 1.7% Other 17.9% Other 4.6% Other
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Rate Card and Mechanical Specs

Passive Component Industry offers advertisers the opportunity to reach the
passive component marketplace in targeted readership numbers not offered
by any other publication. We are the only publication dedicated to covering
the Passive Component Industry. PCI magazine is published 6 times
annually, on a bi-monthly basis.

2 Page Spread: Standard 15 3/4 x 10 5/8 ADVERTISING RATES

Bleed 16 3/4 x 11 1/8
Four Color Rates: 1x 3x 6x
2 Page Spread $8,230 7,650 7,200
Full Page $4,500 4,200 3,900
1/2 Page $3,280 3,055 2,820
1/3 Page $2,475 2,300 2,125
1/4 Page $2,090 1,940 1,820

Prices for insertions or custom ad sizes available upon request.

Mechanical Requirements
Passive Component Industry is printed on high quality 40lb glossy stock
Full Page: Half Page:
Standard 7 7/8 x 10 5/8 Horizontal 7 x 4 7/8 with a final trim size of 8 1/8” x 10 7/8”.
Bleed 8 3/8 x 11 1/8 Vertical 3 1/4 x 10

File Types
Preferred format for ads are Acrobat 5 compatible high resolution PDFs
with all fonts and images embedded. Digital file media accepted include
CD-R’s, (Mac formatted 100MB) and email for ads less than 5 MB. Full
page ads should be the trim size of 8 1/8” x 10 7/8”. For vector art, convert
all fonts to outlines saved in an Illustrator 10 format. Most other formats
accepted.

Line Screen
Third Page: Quarter Page: Screen requirements are 133 – 150 lines/inch for black and white
4 1/2 x 4 7/8 3 1/4 x 4 7/8 halftones or four color.
(All advertisement specs are noted in inches)
Shipping/E-mail Instructions
All artwork, proofs, electronic media, contracts and insertion orders can be
Payment Terms directed to:
Invoices should be paid in US dollars and are due upon receipt. Mitch Demsko, Passive Component Industry
Terms are net 30 days, with a 1.5% monthly service charge for late
224 High House Road, Suite 210
payments. Current clients can be billed with new clients paying in
advance unless otherwise specified. Cary, NC 27513
Tel (Direct): 919.601.0112 Tel: 919.468.0384 Fax: 919.303.2030
E-mail: mitch@paumanokgroup.com
ECA Member Discounts
Members of the Electronic Components Association (ECA) receive
a 15% discount on advertising with Passive Component Industry. Agency Commission
The ECA represents the electronics industry sector comprised A 15% agency commission is paid to recognized agencies.
of manufacturers and suppliers of passive and active electronic
components, component arrays and assemblies and commercial
and industrial electronic component materials and supplies. ECA Reprints and List Rental
is a sector of the Electronic Industries Alliance. For membership Contact mitch@paumanokgroup.com for additional pricing and information.
information, contact ECA at www.eia.org/cg or 703.907.7536
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2009 EDITORIAL CALENDAR

Editorial Focus
January/February Passive Component Industry (PCI) features in-depth coverage of
Ceramic/Tantalum Capacitors
Deadline: December 19, 2008 the trends, innovations, companies and people driving the passives
marketplace.
March/April
Buyer’s Guide
Deadline: February 13 Features
PCI editors leverage the knowledge of the top analysts and executives in
May/June
New Products, Markets & Opportunities the passive world to discuss the latest trends in the marketplace. From
Deadline: April 24 market forecasts on ceramic capacitors to circuit protection trends to
July/August uncovering problems with raw materials, PCI features offer in-depth
Raw Materials analysis on the driving forces behind the passives marketplace. This
Deadline: June 26
information is not just passing news, but market insight that PCI
September/October readers find timely and refer back to well beyond an issue’s date.
Aluminum/Film Capacitors
Deadline: August 21
Letter from the Publisher
November/December One of the most read sections in the publication, PCI readers tend to
Linear/Non-Linear Resistors & Inductors
Deadline: October 23
pay attention to the words of Dennis Zogbi, an analyst for over 15 years
in the passive component industry. Zogbi is synonymous with the
passive component marketplace and is tune with the major players and
ADDITIONAL INFORMATION trends in the industry.
For additional editorial or sales information contact:
Expert Editorials
Mitch Demsko
Contributing columns from top passive experts and executives around
Associate Publisher/Advertising Director
the word, give insight on the present and future for various subsections
Email: mitch@paumanokgroup.com
of the passive market. Experts also discuss a variety of issues their
Phone (Direct): 919.601.0112
peers have concerns about. Issues relevant to raw material suppliers,
Phone: 919.468.0384
component manufacturers, distributors and OEM buyers are all
Fax: 919.303.2030
explored.

Trends
Trends editorial examines current and future trends
in the overall electronics industry that may have
significant impacts on the passive industry, such as
the future of wireless devices.
Newsmakers
Recaps of corporate news, people making news, and
M&A activity make this a direct link to what’s happening
in the passives industry.
Product Watch
Updates, highlights, and announcements of products
provide informative news to the industry.
Profiles
PCI profiles some of the top companies in the global passive industry.
Technical Papers
Top experts in the field provide detailed technical papers on passive
component development and manufacturing issues. Companies
with interest in contributing technical papers should contact PCI for
submission details.
Emerging Technologies
PCI examines the latest breakthroughs in and pertinent to the passive
industry. New developments in R&D, from both existing companies
and emerging companies, provides key information relevant to the
future of the industry.
Directories
PCI offers listings of the top category players in the passive industry
with highly relevant comparative information for the readers.