Boston Consulting Group (www.bcg.

com)

BCG is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. We seek to be agents of changefor our clients, our people, and society. We partner with our clients to deliver customized solutions that resolve their most significant issues and create lasting competitive advantage. Utilizing decades of industry experience and functional expertise, BCG looks beyond standard solutions to develop new insights, mobilize organizations, drive tangible results, and make companies more capable.

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Automotive Medical Devices & Technology Biopharmaceuticals Metals & Mining Consumer Products Private Equity Energy & Environment Process Industries Engineered Products & Project Business Public Sector Financial Institutions Retail Health Care Payers & Providers Technology Insurance Telecommunications Media & Entertainment Transportation Travel & Tourism

Lexicon Branding Inc. (www.lexiconbranding.com)

About Lexicon Lexicon Branding was founded in 1982 with a single mission: To create extraordinary brand names. Names that get attention, names that generate interest, and names that tell the relevant consumer something new

Naming Services Whether you are naming a corporation, a new product or a feature, the brand name must be created for strategic impact. It must get attention, generate interest and tell your customers something new. Lexicon offers all the services that a company needs to develop, evaluate, and select a name that delivers strategic impact. These services include:

Strategy Development Name Development Trademark Evaluation Consumer Research Linguistic and Cultural Research

Brand Naming A brand name is more than a word. It is the beginning of a conversation. Every Lexicon brand-naming project begins by helping your team develop the conversation between the company, the market, the channel and the customer.

Whats the Best Name? Identifying the very best name for a new company or a new product should be the objective of every naming research program. Brand Name Language and Cultural Assessments Lexicon Brandings GeoLinguistics services provide language and cultural assessments of brand names to ensure that they mean what they are supposed to mean.here or abroad. Language Assessment Our language assessments identify a words ability to deliver:

Your messages Most likely connotations Ease or difficulty of spelling, and pronunciation

Cultural Assessment Our cultural assessments identify any conflicting, offensive or abrasive historical or contemporary social issues that may surround the product, the category or the name itself. Consulting Services We do more than naming. Developing Value Propositions and Brand Architectures We are often asked if our consulting work includes the development of value propositions or brand architectures.

Corporate Branding (www.corebrand.com) How do you value your brand? Your brand is one of your most valuable assets. But can you quantify how hard it's working for your company? Are your competitors engaging the power of their brands more effectively than you are? From start-ups to Fortune 500 companies, CoreBrand can quantify and optimize your brand opportunities. We use research-driven insights to develop unique brand strategies, expressed through fresh brand identity and communications. And we help ensure employees live your brand through innovative engagement programs.

Results Focus
Our services deliver results
CoreBrand helps organizations understand, build, express and measure their brands. We align companies behaviors, communications and business processes so that all internal and external activities are focused on a single strategy.

From in-depth analysis through to rigorous management, building a great brand is an on-going process.

The bottom line to our services, of course, is the bottom line. At CoreBrand, our goal is to help you build and maintain your brand for a direct positive impact on your organizations performance. Branding for business results.

BMW MOTOR CYCLE

Picture tells about that you have different verity of Motor cycles for different use. High Performance, Sport, Tour, Roadster, Enduro. High per They have different design, style motor bike. which is ultimate. BMW Revenue Sources Technology Quality Performance Exclusivity

McDonalds

They want to tell it that they have different fast food item which are very tasty and hygienic at a low cost. PRICE: Mc Donalds vegetarian burgers are priced between Rs 20 and Rs 48. Wrap paneer salsa is priced at Rs 45-50. The non vegetarian burgers are priced between Rs 30 and Rs 60. Wrap chicken Mexican is priced at Rs 55. Medium French fries are priced at Rs 28, potato wedges at Rs 20, soft serves at Rs 35, mc swirl at Rs 12, medium soft drinks at Rs 20 and medium shakes at Rs 45. PROMOTION: At Mc Donalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are given along with the meal. Apart from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos. In fact, the various econo meals and value meals also signal to the customer that buying separate items results in greater value for money for the customer. PLACE: Mc Donals outlets are very evenly spread throughout the NCR region. Mc Donalds does not offer home delivery but its outlets are very readily accessible. Mc Donalds also offers take away drive through facilities. PEOPLE: The employees in Mc Donalds have a standard uniform and Mc Donalds specially focuses on friendly and prompt service to its customers from their employees. PROCESS: The food manufacturing process at Mc Donalds is completely transparent i.e. the whole process is visible to the customers. In fact, the fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place..

HP.com

They explain about their product. They have Laptop, Desktop, printer, ink & other accessory. Which have great design, High Processing, Good Quality, etc. HP's new approach was developed to deal with the 86 marketing departments in use at the time of the merger. When the merger occurred, it created a series of internal problems. HP had to deal with multiple platforms, legacy systems and a lack of continuity among its marketing departments. Each department had separate budgets and resources, leaving the company with no idea of the marketing focus or the total amount spent on marketing. The new strategy allowed the company to focus on a results-based, data-driven model. The aim of this strategy was to give the new company a single language that enabled parts of the marketing campaign to be integrated. In order to create this singular approach, HP began using Seibel CRM and Marketing Resource Management tools. The tools provided HP's top executives and department managers with the ability to speak the same language using numbers to measure marketing success, the accuracy of forecasted expenses and program effectiveness. With the chief financial officer and department heads effectively communicating, the company could focus on speaking to the customer.

P&G(Procter and Gamble)

They take about trust, Brand, investment, Inspired by purpose, involvement. "American companies have a habit of coming into Europe full of ambition, searching for big markets, but without fully understanding what it takes to sell a product, build a brand, or forge partnerships in each country." It seems obvious: our assumptions become less valuable the farther our experiences are from our decisions and customers. Yet, these cultural traps always seem to cause frustration and agony and, regularly, steep losses or strategy restarts. Local hiring is just the beginning- we have to make sure we are solving the right problems for customers. Leading companies such as Procter & Gamble and Google have realized that the more clearly you understand your customer or partner, and their context(s), the more likely you will be able to offer the right solutions, build the right business models and win through global expansion - in India, Mexico, China, Russia, or beyond.

3 SUCCESSFUL COMMERCIAL SPOKESPERSON : 1. Nate Torrence: Torrence is something of a huge success story hes famous for not one, but two commercial campaigns, and thanks to those two campaigns, Torrence became something of a pervasive presence on television in the late Aughts. 2. Sean Whalen: hes got more than 80 film and television credits, and hes probably most famous for his role in People Under the Stairs. But hes also in a ton of commercials. 3. Justin Long: Hes been in high-profile movies. Hes been a character actor in bad movies. Hes pretty much been in everything in fact, hes the fourth most prolific actor of the last five years.

3 UNSUCCESSFUL COMMERCIAL SPOKESPERSON: Mac and PC from Apple

One is the old, stodgy, ancient thing of the past. The other is the new, cool, hip kid on the block. By now, youve probably already decided which side of the battle youre on, so no smart-ass remark from Justin Long in a hoodie is going to convince you to dish out the cash for a whole new computer. Maybe once Apple realizes this, Long can just go back to doing what he does best: popping up in forgetful supporting roles in hit comedies. Jared Fogle from Subway

Talk about beating a dead horse. Jared Fogle first popped up on our television screens way back in 1999. And hes still going! I think we get it by now, Subway. If were ridiculously obese and want to lose a bunch of weight, but still remain somewhat pudgy, we should eat your sandwiches for every meal. Case closed.

The FreeCreditReport.com Band

2007 was the year that FreeCreditReport.com introduced us to a new campaign, involving a trio of singing douchebags and a collection of some of the most agitating jingles in advertising history. It was also the year that they introduced me to severe headaches and audio induced vomiting. I hadnt had that kind of reaction to music since Nickelback hit the airwaves. Dont get me wrong, I understand the importance of keeping an eye on your credit and making sure you have a decent credit score but having those stupid anthems about unfortunate financial luck drilled repeatedly into my head has made me less interested in my finances and more focused on backhanding anyone with curly hair and a smirk.

QUALITIES THAT ARE A MUST IN A GOOD SPOKESPERSON : 1.Stand erect distributing your weight on both the legs. 2.Have a good posture and appearance. 3.Be confident, relaxed and energetic. Do not play with your clothes or fingers. 5.Convey sincerity, conviction and enthusiasm for the subject. 6.Begin the speech, after passing for a few seconds, looking over the audience. 7.Open the speech with a striking, catchy introduction looking into the eyes of the audience. 9.Establish eye contact with the audience. 10.Use gestures to emphasize and clarify your points. 11.Allow your hands, to fall naturally to your sides, when not gesturing. 12.Have enough voice projection. 13.Modulate your voice. 14.Speak at moderate speed. Do not rush through. 15.Pause before and after important ideas. 16.Close the speech with a striking, impressive, concluding remark.

Informative advertising is when advertising is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation. In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco companies are one of the more notable examples of this. Alcohol producers have been running advertisements with the general message being don't drive drunk. According to Kotler, the three main purposes of advertising are to inform, persuade, or remind. Some of the goals of informative advertising are: explaining how a product works, constructing an image for the brand, informing potential customers of services offered, and correcting mistaken impressions.

DEMONSTRATIVE ADVERTISING : this type of execution is designed to illustrate the key advantages or benefits of a product or service by showing it in actual use or in some contrived or staged situation

TESTTIMONIAL ADVERTISING: advertisers present their advertising messages in the form of a testimonial whereby a person speak on behalf of the product or service based on his or her personal use of and/or experiences with it

SLICE OF LIFE ADVERTISING : This type of execution is often based on a problem/solution type of format The ad attempts to portray a real-life situation involving a problem, conflict or situation consumers may face in their daily lives The ad then focuses on showing how the advertiser's product or service can resolve the problem Slice-of-life executions are also becoming very common in business-to-business advertising as companies use this approach to demonstrate how their products and services can be used to solve business problems

ANIMATION ADVERTISING : this technique uses animated characters or scenes drawn by artists or on a computer animation is often used as an execution technique for advertising targeted at children

FANTACY ADVERTISING : this type of appeal is often used for image advertising by showing an imaginary situation or illusion involving a consumer and the product or service cosmetic companies often use fantasy executions although the technique has also been used in advertising for other products such as automobiles and beer Style of commercial that uses special effects or caricatures to create the idea of fantasy about the product, such as the Little Elves who make cookies, or Mr. Clean, or the Jolly Green Giant. The technique of a fantasy commercial is principally to appeal to the emotions to arouse interest in the product. In a fantasy commercial, the focus is the message itself, whereas in a testimonial commercial (see testimonial advertisement), for example, the focus is the source of the message.

DRAMATIZATION ADVERTISING :

this execution technique creates a suspenseful situation or scenario in the form of a short story dramatizations often use the problem/solution approach as they show how the advertised brand can help resolve a problem