Documente Academic
Documente Profesional
Documente Cultură
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
attention
attention
attraction
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
attention
interruption one-to-many reactive return on investment big promises marketing consumer brand
attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love
Publika relationer
Publika relationer
Personliga relationer
Publika relationer
Personliga relationer
Publika relationer
Personliga relationer
Stndigt pgende
gd,
dia me
Sociala,medier
Fr
tjn ad, me
dia
Kpt,media
Reklam
PR
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
Facebook
Kampen ligger i nyhetsdet Timeline innebr nya mjligheter Edgerank styr vad som syns Varje interaktion r en story: postningslikes bttre n globala likes
Case
Vingresor Hallonskalle Arbetsfrmedlingen Stutterheim Raincoats Era?
Lnka till egna sidan - personer tappar Skapa intresse, bygg mervrde, starta
konversationer
Twitter
Realtid Nyhetsde Extrem PR-kanal Kort livstid
Mlgrupp
inuencers
Arbeta metodiskt
Flj nyckelpersoner Interagera och pitcha relevant innehll Servera vad du tror de vill veta Balansera det Bygg listor och retweeta.
Bloggarbete
Egna bloggen: plattform fr att samla
sina stories aktivitet
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
Modebloggar
Inrednings bloggar
Livsstilsbloggar
Media/PR/ Digital Matbloggar Mixbloggar
Event/ businessbloggar
Sport
Fotobloggar
Fretag/mnesbloggar
Entreprenrs bloggar
Kulturbloggar
Musik Intressebloggar
Politiska bloggare
siktsbloggar
Sakfrgor
Samhllsfrgor
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
Hantera en bloggare
De r inte journalister.
Journalister: professionellt engagemang, Bloggaren: personligt engagemang, sin
redaktionella hnseenden, yrkesroll, del av affr. egen redaktr, fritidspublicist, ingen affr
Pitcha
Gr research om bloggaren Kontakta personligt Tnk kampanj runt bloggaren
Taktiken
DONT DO ANYTHING STUPID WRITE ABOUT SOMETHING YOU KNOW ABOUT MAKE IT INTERESTING
Digital planning
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
Undehllande Efterfrgad
Igenknning
Anvndbar
Tillfredstll ande
Personlig
Unik/egen
Pivoting
En digital strategi mste hela tiden frndras utifrn frutsttningarna.
Strategi
Taktik
Lyssna/lr
Planera
Starta
Utvrdera
Jobba vidare
DEEPEDITION
D IGITALPRAB DIGITAL PR AB
DEEPEDITION
D IGITALPRAB DIGITAL PR AB