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The Bank was incorporated in Pakistan and listed on all the three stock exchanges of Pakistan and has 178 branches. The Bank is a scheduled commercial bank and is principally engaged in the business of banking as defined in the Banking Companies Ordinance, 1962. The bank is a subsidiary of Bugis Investment (Mauritius) Pte Limited which is a wholly own subsidiary of Fullerton Financial Holdings Pte Limited which in turn is a wholly owned subsidiary of Temasek Holdings, an investment arm of the Government of Singapore.
Bank Input
No of Employees
Deposits Borrowings Total fixed assets Total Inputs
HBL
13,661 875,308,597 33,714,904 17,107,263
2,693,795 154,768,022
995,562,649
HBL
416,261,389
476,506,307 892,767,696
PUBLIC RELATIONS
Bank Effectiveness:
Keh et al. (2006) observed that a measure of effectiveness assesses the ability of an organization to attain its pre-determined goals and objectives. An organization is effective to the degree to which it achieves its goals (Asmild et al., 2007). For computing the effectiveness scores for banks, it is essential to describe the objectives of banks. Intense competition in the banking sector has forced the banks to reduce all the input costs to the minimum and to earn maximum incomes from traditional and non-traditional activities with fewer inputs.I have selected: netinterest income and non-interest income as the output variables in measuring the bank effectiveness. The performance evaluation model as developed by Ho and Zhu (2004) takes the output variables of measuring efficiency as the input variables in the measuring effectiveness. Accordingly, the input variables in measuring effectiveness includes: advances and other earning assets.
Input advances Other earning assets NIB Bank 60,844,380 65,752,578 MCB 225,801,259 319,887,963 HBL
416,261,389
476,506,307
Effectiveness score
NIB Bank 3.34% MCB 9.65% HBL 7.97%
Effectiveness Score
The effectiveness scores obtained indicate how effectively the banks are transforming the outcomes of the stage 1 (Efficiency) to accomplish the pre-determined policy objectives of the banks i.e. net interest income and non interest income. The effectiveness score ratio of NIB Bank is lowest of all major competitors. The reason for this is the low spread between the interest income and interest expense and low non interest income. Bank Should try to enhance the spread between interests earned and Interest expense. The earning assets are not generating enough returns to meet all the expenses of the bank. Bank should invest more in securities and efficiently manage the investment portfolio to generate the high returns enhancethe spread between interest return and interest expense. This is possible by injecting more money in equity stock or receiving deposits to create investment opportunities. Non Performing loans should be brought at minimum level to enhance interest income and strong liquidity position of the bank. Non performing loans can be reduced by taking the securities with 100% of margin. Security with high liquidity are the best suited like gold. Gold not only is the most liquid securityit also provide an increase in value with the time.
Innovativeness:
Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, governments, and society.(Wikipedia) Pakistani banking sector has experienced an expansion in banking industry due to globalization and entrance of Islamic banks in the market. It enhanced the competition among Islamic and conventional banks to attract and retain larger number of customers. Research indicates that customer of Islamic banks are more satisfied than conventional banks (Ashfaq, Kashif&Nadeem, 2010). Majority of banks has introduced the Islamic banking along with the conventional banking. NIB bank is still behind in Islamic banking. They should bring an innovation by introducingIslamic banking as well to attract more customers. Virtual banking has brought innovation in banking in recent years. Virtual banking is broadly defined in this as the provision of banking services via means other than traditional physical branches.Virtual banking exists in the forms of ATM, phone banking, home banking and Internet banking. MCB is the leading with virtual banking. Customers of NIB should be able tochecktheir Account Balances,Transfer funds, Pay their Utility Bills, Pay their Mobile Phone Bills via internet and mobile phones.The entire customers should be provided with the login and password so they can manage their accounts by using their home PC.
NIB bank can be innovative by offering deposits for shares. Bank should formulate a new department for managing the portfolio of the customers stock and maximizing the return for the customers in return of commission. In this way bank not only can gain distinctive competency which can lead to competitive advantage but also can maximize the net interest income by charging commission for the service. Another innovative idea for being distinctive is to introduce the network marketing in bank, to let the depositors become partners in the business after opening their account in the bank. Each depositor will be rewarded with the commission for bringing a specific amount of deposit in the bank.Each depositor can use his individual relations to bring new customers and new customers can use their relations as well as so resulting in endless chain creating endless opportunity for the bank. It will not only create the income opportunity for the depositors but also the deposit opportunity for the bank.
Bank Responsiveness:
Responsiveness can be considered from three angles: 1. Responsiveness towards customers 2. Responsiveness towards government and State bank of Pakistan 3. Responsiveness towards the organization itself.
The Bank's capital adequacy ratio as at December 31, 2011 was 14.11% compared to the minimum regulatory requirement of 10%. The Bank ensures adherence to SBP's requirements by monitoring its capital adequacy on a regular basis. Proper books of accounts have been kept by the Bank as required by the Companies Ordinance, 1984 (KPMG Taseer Hadi & Co, Chartered Accountants).
References:
Drucker, P. (1977), An Introductory View of Management, Harper College Press, New York, NY, . Berger, A., Humphrey, D. (1997), "Efficiency of financial institutions: international survey and directions for future research", European Journal of Operational Research, Vol. 98 No.2, pp.175-212. Benston, G.J. (1965), "Branch banking and economies of scale", Journal of Finance, Vol. 20 No.2, pp.312-31.
Asmild, M., Paradi, J.C., Reese, D.N., Tam, F. (2007), "Measuring overall efficiency and effectiveness using DEA", European Journal of Operational Research, Vol. 178 No.1, pp.30521. Keh, H.T., Chu, S., Xu, J. (2006), "Efficiency, effectiveness and productivity of marketing in services", European Journal of Operational Research, Vol. 170 No.1, pp.265-76. Ho, C.T., Zhu, D.S. (2004), "Performance measurement of Taiwan's commercial banks", International Journal of Productivity and Performance Management, Vol. 53 No.5, pp.425-33. Berry, L.L., Parasuraman, A. (1991), Marketing Services Competing through Quality, Free Press, Macmillan, New York, NY., . Sunil Kumar, Rachita Gulati, (2009),"Measuring efficiency, effectiveness and performance of Indian public sector banks", International Journal of Productivity and Performance Management, Vol. 59 Iss: 1 pp. 51 - 74 Mishra, U. S., Sahoo, K. K., Mishra, S., & Patra, S. K. (2010). Service Quality Assessment in Banking Industry of India: A. European Journal of Social Sciences, Volume 16, pp4.