INTEGRATED MARKETING COMMUNICATION REPORT ON MARKETING AGENCY PRESENTED BY SMITA PAUL, ROLL 5 (43E) PRODIP MITRA, ROLL 20 (43E)

PRESENTED TO INSTITUTTE OF BUSINESS ADMINISTRATION UNIVERSITY OF DHAKA

INTRODUCTION
INGENIOUS is a full service agency for marketing jobs. The company offers various marketing, advertising, promotional, product related, even related and training oriented services to its clients. According to their statement, the company is the product of intense passion and dedication. Ingenious Entertainment and Marketing Solutions is a Dhaka based marketing support company. With a global presence and perspective, marketing solution & support is defined as an innumerable number of marketing solutions, unlimited pool of creative brain storming and infinite supply of advertising and event management solutions as the company philosophy. The company believes that a phenomenal job does not take big sponsors, big partners or big budgets but it only takes a big heart full of enthusiasm, big brain full of ideas and a pinch of motivation from the customers. The company believes in giving a handful in return of something small. The company tagline sums its purpose by stating Innovating for you.

BACKGROUND
Primarily, INGENIOUS is a sister concern of the Nakhotro Sagufta Consortium owned by eminent media personality Tauquir Ahmed. The company started off as a small one is quickly progressing as one of the prominent ones in the marketing industry in Bangladesh. The is based upon some other prominent personalities with long experience in media sector.

ORGANIZATION STRUCTURE
The structure of the organization is as follows:
Tauquir Ahmed Chairman

Tauhid Hossain Head of Marketing and Operations

MD. Hasan Ekram Ahmed Chief Executive Officer

Marketing Wing Mohammad Saif Mostafa

Event Execution Istiaque Ahmed

Finance & Accounts Wing Nitai Chandra Shutradhar

Business Development Wing Shah Fayed

Customer Service Wing ArifaTaslima Khan

Human Resource Wing Farjana Yeasmin Kakon

Here is a general description of duties performed the person in each position, Position Director/Chairman Duties He provides general guidance and direction to company affairs. The director person is one of the leading personalities in the media sector in Bangladesh. Thus he can provide greater liaison and support for media exposure. The director himself is a good provider of credibility to the branding of the company. Chief Executive Officer Head of Marketing Operations He controls the everyday operation of the company. He controls the marketing operations, promotional activities, event organization and other marketing services provided by the company Chief, Marketing Wing Chief, Event Execution Chief, Finance and Accounting He controls the marketing operations He controls the events organized by the company He is responsible for controlling the accounting duties. Also to provide support in understanding the advertisers marketing and promotion needs and to provide logical interpretations. Provides coordination with financial services in the companys effort of creating and producing marketing services. Chief, Business Development Chief, Customer Provides the necessary research on business and new fields to venture. Responsible for customer relations. CS assists in

Service

communication with clients to understand their needs. Maintain contact and relation with customers before, during and after the production.

Chief, HR

Offers necessary support to hiring, training, employees.

maintaining

MARKETING SERVICES
INGENIOUS provides following services to its clients

Services
Marketing Services Modern Trade Promotion

Description
Providing campaign support to wholesalers and retailers to gain their support in marketing of the product. Conduct promotional support/activity to new or existing shops, sales centre, outlets etc. Providing campaigns. Planning and creation of ads of single or multiple theme and planning strategic exposures. Provide Strategic planning for branding efforts, such as positioning, segmentation, planning and offer full support. Plan and help to create a buzz among public using various media. Creation and planning a meme in the internet. Conduct stunts. Organizing public events and/or conducting attention grabbing programs. Finding experts on particular service from other sources or provide part of service from other agencies Provide research and survey for marketing needs. Assessing demand, effects, reasons, sources of various marketing problems. Help increase the demand of a product at wholesaler, retailer, or distributor level Conduct and support the process of bringing a brand to life through creating brand experience. Planning, organizing and managing events, like meeting, shows, tradeshows, conference,

Shop Promotion AD Campaigning

Brand Strategic Planning

Buzz Marketing

High Profile PR Stunts Marketing Outsourcing

Market Survey and Research

Trade Marketing Activation Event Management and Planning

Services
Corporate Events Lifestyle Events

Description
ceremonies etc. Organizing specific events for corporate needs with appropriate fashion. Organizing specific events fashion show, display like tradeshow, to promote

events

Road Shows Overall Media Based Logistic Support Direct Marketing Gift Item Making TV and Radio Commercials Print Media Product Designing

marketing of lifestyle items. Planning and organizing road show events. Provide logistic support for marketing programs. Provide direct marketing services. Designing and creating gift items. Creation of advertisement for TV or Radio Creation of printed ads, booklets, magazine, pamphlets and other printed products. Helping to plan and design products satisfying other marketing drive. Designing attractive packaging. Offer HR recruiting support. Organizing social and cultural reunions and meeting.

Other Services

Creative Services

Recruitment Training/Organizing Social and Cultural Events

events

like

CLIENTS AND PROJECTS

Following is the list of some of the notable clients of INGENIOUS. Organization IBM NTV Olitalia ATN Movies Nokkhotrobari Limited Resort and Convention Center Destiny Group Best Aviation Limited (Best Air) An Harbal Consumer Product Company Bangladesh Archery Fedaration BirSrestho Munshi Abdur Rouf Public College Bangladesh Army Abdul Monem Bangladesh Limited SME Foundation Limited Uddough Purbachal City Ltd. Rongon Group Udayan Purbachal City Limited Bangladesh International Music Conference Border Guard Bangladesh (BGB) British-American Tobacco Bangladesh Fair Distribution Limited (Olitalia) MudX Herbal Products R F Builders Limited Crystal Jewele Sagufta Group Other Services (No Information Collected) Service Provided Exposition and Corporate Seminar Reality Show of 26 Episodes Overall Printing Support Promotional planning for the upcoming cinemas Marketing and Event Plan Nationwide Lifestyle Event, TV commercial Overall Branding Support, Product Relaunch, Gift Item redesign, interior redecorating Full length Promotion, Branding, Marketing Arrangement of National Archery Event Arrangement of Reunion Event

CONCLUSION
INGENIOUS is a successful and a role model for a marketing agency. Having prominent media personnel in their rank is an added advantage for them, although it is not a necessary one. With a fleet of hardworking, dedicated and experienced team, they have successfully conducted almost every kind of marketing services.