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eradication, reducing child mortality, insuring environmental sustainability and many more. SEWA-THDC, has asked Deptt. Of Geography, KMC, Delhi University to have assessment survey starting with 8 villages aiming villages with a population of 15000 people. It is just the beginning, the project aims a lot more in the near future.
service. Service is a dharma of all individuals. Even defining who is poor is a very subjective term. The resources available to you should be used discriminatingly as it is very rightly said Conversation is Creation.
3. Women centric approach The beneficiaries would include the poorest of poors. Project would also focus on organizing health camps where in providing immunization and vaccination would be of utmost importance. At micro level, milk vendors and petty shops would be targeted. Also he focused on women empowerment. Around 1022 micro enterprises are created for encouraging women entrepreneurs and giving them proper guidance. External financial assistance is being provided by local banks. Impacts like assets creation, growth in Purchasing Power Parity and consumption index are being seen.
the organizations and individuals who rightly say themselves as Citizen of India
6. Stone Carvers of Kashmir and Rajasthan 7. Wood Carving in U.P. According to her, design is: A process, a philosophy, a decision essential for sustained development of handicrafts. Important steps to manage a Design Development Model includes 1. Be clear with your vision statement 2. Identification of your client 3. Product Development 4. Strategise the production plan 5. Effective cost analysis 6. Rigorous Marketing In the end, she concluded her discussion saying that instead of developing new skills in the labor, its always beneficial to develop the old ones.
5. Well-equipped medical vans 6. Adoption of 50 government schools 7. 5000 community parks 8. 945 SHGs 9. Projects across 3000 villages Various projects implemented by PHDRDF include:1. PHDRDF jal Sanchayan (Water Harvesting) 2. PHDRDF Swayashakti (Vocational Training) 3. PHDRDF Samarthya (Women Empowerment) 4. PHDRDF Arogya (Health Care) He finally explained that to bring Sustainability we need to implement proper organization structure which could include various levels like: 1. The topmost level consists of the Governing Body which basically the decision is making body of the organisation. 2. Next level is Program Steering Committee which is mainly responsible for planning decisions. 3. Project Coordination Team 4. Implementation staff and Support Staff 5. Under Implementation Staff, we have Field Staff and Community members 6. Under Support Staff, we have Administrator and Accountant. In the end, he concluded the discussion stating that Community participation which comprises of how effectively training of social interaction is done is very important to achieve goals effectively.
Summary
Finally in the end, Day 1 discussion was concluded by Mr. Rakesh Khare, General Manager of THDC India Ltd. Mr. Khare stated that most of the speakers empathetically said that CSR should not be taken as target driven activity, whereas it should be a long term activity. Water is the important constituent in all CSR activity in Uttarakhand. He also stated the importance of 5F which includes fruit, fiber, firewood, fodder and forest. By sustainability, agriculture productivity could be increased. He also stated that by creating various assets for the local, long term sustainability could be easily achieved. Sustainability can also be maintained if you know what is to be done and how it is to be done. He also explained the closed linkage between Corporate Social Responsibility(CSR) and Natural Response (NR). He also stated that Health and Education are not new to India. They were long back captured by Catholics. Hence we need to look for need assessment act which requires acknowledgement of real issues and then finally go for CSR where cultural and ethical norms play a very important role.
sustainable. Similar are the goals of society and environment. Extraction of the natural resources should be sustainable. It is the way of staying ahead. The next question before us is how should we move ahead on Corporate Sustainable journey? The answer involves steps like pre compliance which includes conscious decisions of companies, Compliance (including ISO, UNGC, SA-8, Global reporting initiative etc.). Beyond Compliance and then sustainable enterprise. Big four sustainable challenges before an organization includes climate change, waste and toxicity and poverty and social injustice. Some steps like
inspiring shared visions, assessing current realities, developing strategies, mobilizing commitments etc. are required for bringing changes. CSR is necessary in India. It is important to motivate employees, strengthen the relationships, increasing awareness and try to build sustainable future of employees.
It is a part of Sewa campaign of THDC in Rishikesh. Its criterion involves identification of program location and beneficiaries. Other inclusion of the program is skill development training, new activities planning and achievements, etc. Activities and achievements consists of varied activities ranging from training programmes to conducting at performance tasks which is followed by end exams with issuing of certifications and formation of self help groups (SHG). Few partner wise achievements were also gained which includes:1. Shilpshree Mahila Sewa Samiti, Lucknow, UP 2. Awadh Sewa Sansthan, Ambedkar Nagar (Total beneficiaries 450, SHG 20) 3. Sarvodaya Gram Vikash Sansthan, Raebareli (Total beneficiaries 350, SHG 15)
The session was chaired and summarized by Mr. Jatinder Singh from PHDCCI.
change, appropriate convergence of government schemes, bridging gap between welfare of people and government policies and maintaining food security.
strengthening the capacity of local people, formation and promotion of SHGs, income generation and sustainable livelihood promotion programmes. According to him, rather than the overutilization of funds in philanthropic activities, the money should be given as seed money to the farmers for enhancement of their lively needs. Efforts should be made to enhance the employment opportunities, education development and enhancement of environment through extensive plantation programs and environmental seminars. Burning example of this effort can be seen in the village Panchakki. A total of 95000 plants have been planted in Tehri-Garhwal. In the end, the holistic development of village must include improvement of agriculture and emergence of self sustainable economy in Uttarakhand and nearby areas.
Speaker
8:
Sri
Anil
Joshi,
Founder,
HESCO,
Padmashree
Awardee (2006)
He started with a critical note There is not any single reason behind the pollution of the Ganga River. We are not as much proud of our language and religion and that is the main reason behind CSR in India. After Independence, India was declared an agriculture driven economy but now all is gone as 98% of the farmers do not want their son to be farmers. Everybody believes that if the country wants to progress, then it should be industrialized. But actual progress would have been acquired if we industrialized our agriculture system. He stated the current adverse situation of agricultural environment of India, where there are no industries related to agriculture, river water issue is very serious and it is seriously impacting on the environment. Progress should be done in consideration with clean water, soil and safe air to breathe in. He
believes that progressive development through various CSR activities by THDC and other organizations. He believes that future generation needs pure water, adapt soil for irrigation, pure oxygen, but we always focused on development and progress (in other words GDP) and never concentrated on basic values. All industrialization is waste if basic necessities of people are not met first. Today farmers do not want to be farmers because no incentive is provided to them and there is scarcity of resources. We should never forget the contributions of people from villages because we in urban cities are actually having fruits from their hardships. We must maintain balance between economy and ecology. If you want to want to be innovative, listen to your instinct. We must bridge the gap between urban and rural. To strengthen your country, rural should be boosted first. GDP (Gross Domestic Product) measures on industrial and agriculture parameters and GEP (Gross Environment Product) is an indicator for pollution, etc. GDP and GEP both must be good as only then can true development occur.
economic, environmental and social performance are Green, Safe and Responsible. CSR is the commitment of business to contribution to inclusive growth. Interaction with society and contribution to the quality of life is necessary. He advised to adopt the 4P approach Public, Private, People partnership. He then emphasized on the key projects undertaken by Jubilant such as Nirog bachpan, Swasthya Pranali, Muskaan, Nayi Disha, etc. He then outlined Jubilants approach which is characterized by Motivating, Initiating, Demonstrating and supporting which leads to Community Participatory efforts and sustainable development. Project Muskaan covers almost 100 villages, and its vision is to universalize elementary education to community by ownership of the school system. It envisions safe infrastructure, no child labor, no disability discrimination. Objectives of Project Muskaan are 100% enrollment for children, reducing dropouts, rapport building, infrastructure support, improving knowledge and attendance. Its activities include Advocacy and sensitization of stakeholders, awareness campaign, School and AWW support program, sports for children, teachers and parents, celebration of national festivals and environment day and various other cultural propgrammes.
Speaker 10: Mr. Sidharth Dutta, Senior Consultant, Ernst & Young
Ernst & Young, primarily a consulting company, is involved in CSR related advisory and consulting services in various corporate sectors. According to Mr. Sidharth Dutta, India has a lot of potential within it, it just needs its citizens to be fully aware about their responsibilities which are not only limited to their families but also to their society. He mentioned various statistics such as 8% GDP growth rate, 119th rank in Human Development Index (HDI), 60% dropout rate during senior secondary level (especially girls), 9.3 million child laborers and many more which need immediate attention. Quality of healthcare in the
country is also lagging behind with around 2.5 million people affected with HIV. He provided a beautiful contrast between contemporary India and Bharat. India is developing in many sectors, ranging from medical services sector to the tourism industry. The place where we are lagging behind today is the place where we were strong few decades back. Today, medical tourism industry is growing, but it is sad to know that the medical facilities are not properly available to our own people. He continued further by explaining the steps for proper implementation of CSR. He told that various policies have been introduced for boosting CSR activities among private players. The most important being the National Skill Development Policy. Also policies like Right to Education have been very helpful in this arena. Planning is going on to introduce the policy Right to Food, which is expected to be a major breakthrough. According to him, like the public sector enterprises, if it is made compulsory for the companies listed in BSE 500 to allocate 2% of their profit in CSR activities, 6000 crore rupees can be generated for public welfare. The focus on CSR has increased mainly in the last 3-4 years. At the time of independence, it was charity which was in existence. During the late 1990s, after the external drivers like globalization were introduced, there was a transformation from charitable activities to CSR activities. Companies have started moving mainly towards optimization of profits and the focus has been shifted from shareholders to stakeholders. A survey conducted, with the target companies being 20 each from NIFTY 50 and NIFTY MIDCAP, showed that each and every company was doing at least something related to CSR activities. The theme areas were the education and healthcare sector. Globally, CSR activities are implemented in the horizon of 3 steps:
1. Exploratory Gaining knowledge about CSR and implementing some
token projects.
technology. 3. Sustainable Development Focus on holistic development, engagement of stakeholders, etc. Ernst & Youngs involvement in CSR activities includes the following services: 1. Formulation of CSR policies for different corporations. 2. Centralization and standardization of branch management. 3. Developing sustainable and cost effective policies. 4. Capacity Development of CSR team. 5. Monitoring the works, programs, NGOs activities and providing real time consulting services. 6. Documentation works related to CSR which includes developing MIS and benchmarking of CSR activities. Recently, they have been involved in a project of building a model village which would assemble a cluster of villages along with some other companies. These villages would be facilitated with all the services discussed above.
Speaker 11: Mr. Ajay Gupta, DGM CSR, Rural Electrification Corporation
REC does funding of projects requiring transmission and distribution of electricity. It has a separate CSR division and the CSR budget for the year 2011-12 was Rs. 12.85 crore. There is a separate component of Rs. 3.4 crore for sustainable development projects. Identification of CSR projects: 1. They should create social impact
2. They should be from areas relating to REC business 3. It should identify a single area of concern 4. It should impact visibility and must be sustainable 5. The annual CSR budget must be spread percentage wise in various areas of intervention 6. Also it must implement a proportion of central and regional schemes Some of the noteworthy points that he mentioned about REC are that REC is a partner in Rajiv Gandhi gram Vikas Yojna. It has electrified 45 villages in Madhya Pradesh by solar lights. RECs CSR initiative in Odisha is skill upgradation of rural youth through Dr. Reddy Foundation and Adaptation of adult training centers. REC does various activities in states like Uttar Pradesh, Assam, Madhya Pradesh, Tamil Nadu, etc.