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COMMERCE
YOUR SUCCESS IS OUR BUSINESS.
Representing Business to Government Supporting a Sustainable Future
Caring for the community is a team effort and without you, we couldnt accomplish this work, said Max Villalobos, Senior Vice President and Area Manager for Kaiser Permanente in the Napa Solano area as he addressed a crowd of 150 attendees at the Kaiser Permanente Community Benefit luncheon in Fairfield. Kaiser Permanente Community Benefit hosted their 5th Annual Workshop/Luncheon on April 25, honoring area organizations that are making a difference in Napa and Solano Counties, including the winners of the First Annual Jim Capoot Awards. During the full day event, organizations heard from Kaiser Permanente leaders on how to increase team effectiveness and the importance of diversity and cultural competence. During the lunch time awards presentation, Solano County Supervisors Barbara Kondylis, Mike Reagan and John Vasquez, and Napa Mayor Jill Techel, accepted ceremonial checks from Kaiser Permanente representing more than
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Our system of government has served as a model for democracies around the world. Even so, only about half of those eligible in the United States regularly use their most powerful tool: the right to vote. Translation? Only about half of us decide who will represent all of us.
Many fail to understand how critical each vote can be. Consider this: in the 2000 elections, fewer than 10,000 votes determined control of the entire U.S. government. Thats only about 2 votes per elected state or federal official!
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INSIDE
Local Artist Supports Student Music Program Comcast Exclusive Member Discount The Future of Money
State of News Media Your Employees Are Your Best Asset diRosa Hires New Arts Educator
Because the cornerstone of our system is a government of the people, increased voter participation can and will improve how that system performs for each of us. Voting is a right and the ultimate expression of our freedom. But you cant vote if youre not registered. Are you and your family members registered to vote? In California, you must be registered to vote by May 21, 2012 to be able to vote in the primary election. Registering is easy and
takes only a few moments: visit www.registertovote.org to make your voice heard. If you wont be able to go to the polls now is the time to request an absentee ballot. In CA, requests for absentee ballots must be received by your county board of elections at least 7 days before an election. California Primary Election is June 5, 2012. Napa businesses have much at stake in this election. On November 6, 2012, voters will elect thousands of state and local leaders, 435 Members of Congress, 33 Senators, 11 Governors
and a new President. Each and every one of these elected officials has the ability to positively or negatively shape legislation affecting each of us, our companies, and our communities. We encourage you to visit www.CAprosperity.org for general information that will help you prepare for the upcoming elections. These materials are designed to encourage voters regardless of political affiliations, to exercise their civic duties, to learn about political issues and to vote their conscience on Election Day.
Are you a small business owner or executive? If so, I bet you are either a member of your local chamber or have considered joining. You may have asked yourself if your chamber offers you benefits that are keeping up with technology. Here are 4 of the 12 benefits you should be receiving if you are active in your local social media savvy chamber of commerce. Disclaimer: Some of these benefits are widely available today. Others will be offered by your chamber tomorrow.
networking opportunities is priceless. But so are the online relationships that the chamber facilitates for you through social media. Your social media savvy chamber is the communications hub of your community. Your visibility in the community and the quality and quantity of your local relationships should increase dramatically from the chambers social media activities.
3. Learning Center
2. Member Marketing
1. Building Relationships
When you join a chamber you are sure to be invited to the business breakfasts, luncheons, and dinners. The value of face-to-face
Who in your community doesnt do business with at least one chamber member? Between the grocery stores, hardware stores, banks, credit unions, plumbers and non-profits, everyone in a community has a relationship with at least one member. Your chamber should use this reach into the community to promote your business far and wide. Stay top of mind with the chamber staff by re-sharing their posts and the posts of fellow members. The reality of life is that you must first give to get. Take a proactive approach of using social media to benefit your fellow members and they will reciprocate.
Need some social media and technology training? Your chamber should be a prime resource, helping you to take advantage of the social media revolution. Attend their classes on SEO, social media, and Internet marketing. These classes should be both live and in-person and through webinars and recorded video. They should fit your schedule rather than you accommodating theirs. If you would prefer to learn about the chambers social media solutions for your business, you should be able to view the webinar recording on Sunday night after the kids are put to bed.
Are all the technological and marketing changes leaving you confused or anxious? Your chamber of commerce should act as a digital resource for you. Need reputation management or help with online reviews and comments? Your chamber can help with that. Need to implement a text messaging campaign? The chamber has a partner. Need a YouTube video created, edited, and uploaded? Call the chamber and they can help get that done for you.
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Terry Bradford Supports Local Students With Luminosity Concert and 100% of the proceeds from the sale of the unique concert souvenir book will Students from Napa go to The Music Connection. Valley Unified School These remarkable students jumped at District (NVUSD) the chance to do something wonderful schools have stepped for their community. Their involvement forward in numbers includes designing posters, filming to help plan and rehearsals, writing articles, and perform in singer participating in the upcoming concert. For Terry Bradfords them, the icing on the cake is having the May 12th concert, opportunity to work with a world-class Luminosity, at the performer. Terry Bradford is best known Napa Valley Opera as Celine Dions duet partner on tour for House. This concert five years, 1990 Star Search Male Vocalist benefits The Music Connections efforts to Champion, and back-up singer to such bring music back to NVUSD elementary artists as Whitney Houston, Elton John, schools for the 2012-2013 school year. and Patti LaBelle. His voice can be heard Twenty percent of the concert ticket sales
on such popular entertainment projects as The Lion King, Whats Love Got to Do With It?, and The Rugrats, just to name a few. Terrys passion for music is the driving force behind his efforts to ensure that all youth have access to music education in their schools. The enthusiasm and excitement Terry has experienced in working with Napa Valley students on past music projects inspired him to share the bright spotlight with the talented youth of Napa Valley in an explosive, high-energy concert, LUMINOSITY. You can help support The Music Connection by purchasing tickets for Luminosity at the Napa Valley Opera House, nvoh.org
meal breaks to ensure no work is being done. The unanimous ruling is largely a win for California employers, but is not without potential pitfalls. Employers with vague policies may expose themselves to increased liability, and the decision makes clear that meal and rest break issues are still subject to class action lawsuits. Employers with specific questions regarding their meal and rest break practices should consult legal counsel. CalChamber members can learn much more about the Brinker decisions impact on employers from HRCalifornia.com, where Brinker is discussed in greater detail. You cannot employ someone for a work period of more than five hours without providing an unpaid, off-duty meal period of at least 30 minutes. The first meal period must be provided no later than the end of the employees fifth hour of work. The employer satisfies its legal obligation to provide an off duty meal period to its employees if it: Relieves its employees of all duty. Relinquishes control over their activities. Permits them a reasonable opportunity to take an uninterrupted, 30-minute break. Does not impede or discourage them from doing so. A meal break can be unpaid only if all of the above conditions are met. When a work period of not more than six hours will complete the days work, the meal period may be waived by mutual consent of the employer and the employee.
Meal Break Obligations
Employers must provide a second meal break of no fewer than 30 minutes for all workdays on which an employee works more than 10 hours. The second meal break must be provided no later than the end of an employees 10th hour of work.
An employee can waive the second meal period only if all of the following conditions are met: The total hours worked on that workday are not more than 12. You and the employee mutually consent. The first meal break of the workday was not waived. Employees can take on-duty meal periods only in certain limited circumstances. An on-duty meal break must meet all of the following conditions: Is permitted only when the nature of the work prevents an employee from being relieved of all duty. Must be agreed to in writing by you and the employee. Must be paid.
On-Duty Meal Breaks
Can be revoked at any time in writing by the employee, except under Wage Order 14 (Agricultural Occupations). Employers take note: Use caution and consult with legal counsel before authorizing on-duty meal breaks. On-duty meal periods have been upheld only in very limited circumstances. Rest Break Obligations Employers must authorize and permit rest periods for all nonexempt employees whose total daily work time is at least 3.5 hours. These mandatory rest breaks must be offered at the rate of 10 minutes for every four hours worked, or major fraction thereof. Anything over two hours is considered by the courts to be a major fraction of four. As a general rule, and insofar as practicable, the rest period must be in the middle of the four-hour work period. Though this is the general rule, there is no absolute obligation to permit a rest period before a meal period. According to the California Supreme Court in Brinker, Shorter or longer shifts and other factors that render such scheduling impracticable may alter this general rule. Employers are given some latitude as they may deviate from that preferred course where practical considerations render it infeasible. Employers take note: Employers should be cautious about departing from the general rule to provide rest breaks in the middle of each work period and should consult with counsel if practical considerations unique to their industry appear to warrant a departure from the general rule. Mark your calendar, our next Labor Law Workshop is June 7th!
State of the News Media 2012 New Devices, Platforms Spur More News Consumption
A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Media report by Pew Research Centers Project for Excellence in Journalism. The annual State of the News Media report is a comprehensive analysis of the health of journalism in America, which includes detailed analysis of eight different media sectors as well as an overview that identifies key trends and key findings of the essential statistics about news in the last year. This years study also includes
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special reports on the impact of mobile technology and social media on news. Those reports, which feature new survey data, finds
that rather than replacing media consumption on digital devices, people who go mobile are getting news on all their devices. They also appear to be getting it more often,
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and reading for longer periods of time. For example, about a third, 34%, of desktop/laptop news consumers now also get news on a smartphone. About a quarter, 27%, of smartphone news consumers also get news on a tablet. These digital news omnivores are also a large percentage of the smart phone/ tablet population. And most of those individuals (78%) still get news on the desktop or laptop as well. A PEJ survey of more than 3,000 adults also finds that the reputation or brand of a news organization, a very traditional idea, is the most important factor in determining where consumers go for news, and that is even truer on mobile devices than on laptops or desktops. Indeed, despite the explosion in social media use through the likes of Facebook and Twitter, recommendations from friends are not a major factor yet in steering news consumption.
NapaChamber.com
The Biggest Advantage You Have Over Your Competitors: Your Employees!
They keep your business running. They keep you motivated. They help you achieve success and they are constantly being looked at by your competition. Your employees are your most valuable asset, and if they arent engaged in their work with the company, they may be looking for the next job opportunity elsewhere. Competition has leveled the playing field, and investing your time and resources into making building a focused workforce that is enthusiastic about working for your company is an investment in making sure your business survives and thrives. In a recent Gallup employee survey, its estimated that employee disengagement costs businesses $328 billion every year, with national trends estimating that an employees lost productivity could cost 34 percent per $10,000 of their salary. Engaged employees are more productive, more profitable, and more likely to stay longer with your company. So what can business leaders do to make sure they arent losing ground, and potentially profit, by having a company full of employees who have checked out? Encourage Learning Employees are looking to grow their
knowledge and understanding of their industry or field, and an employer who fosters an environment of learning means employees are likely to stay. According to the Corporate Executive Board, a research and business consultation company, employees who are engaged are 87 percent less likely to leave their companies than disengaged employees. With a job market that is beginning to rebound, its likely that your top employees will receive interest from other businesses. When your organization offers opportunities for employees to participate in industry-related associations, attend conferences to add to their skill sets, or encourages further education with incentives, youre building a company for the future. Mentor and future leadership programs are also a great way to create loyalty among workers. Live Your Values Companies that lack a set of clearly defined values that are lived and breathed by the entire organization are missing out on a facet of business that can attract, and keep, the most talented and dedicated employees. This type of organizational culture must start at the top and be present in every level of leadership down the chain of command for it to make a significant impact. The next generation of workers is looking for employers who are not only passionate about their business, but who also clearly live the values they have defined as important to them. Recruiting and keeping
the youngest and brightest minds in your field will take more than just an attractive salary and benefits package. It will mean holding your co-workers and yourself accountable for living up to the values laid out by the leaders of the company. Recognize and Reward Studies have consistently shown that turnover is hurting small businesses, costing as much as 60 percent of an employees annual salary according to the Society for Human Resource Management, and when employees arent feeling recognized for their work, they are prone to leave. You can battle this common business cost by implementing a system that promotes frequent employee recognition with verbal and written communications, as well as rewards that will show your gratitude for a job well done. Businesses should also take advantage of performance reviews and provide regular feedback to employees as they make improvements on their past reviews. Take a look at your current workforce. Is your business filled with employees who will work hard to see the company succeed even in difficult economic or uncertain times? If you havent considered the cost of disengaged employees, dont go another day without considering how you can make sure it doesnt negatively impact your business.
Brought to you by Express Employment Professionals. For More Information Contact Sandi Weimer, 707-224-9252
As adoption of advanced mobile devices such as smartphones has exploded in recent years, consumers have grown increasingly comfortable using their phones to transfer money, purchase goods, and engage in other types of financial transactions. Recent Pew Internet surveys find that one in ten Americans have used their cell phone to make a charitable contribution by text message, that more than one-third of smartphone owners have used their phones to do online banking services like paying bills or checking a balance, and that 46% of apps users have purchased an app using a mobile device. Research from comScore has found that 38% of smartphone owners have used their cell phone to make a purchase of some kind, with digital goods (such
May 2012
as music, e-books or movies), clothing and accessories, tickets and daily deals leading the way as the most popular mobile retail categories. Similarly, a March 2012 Federal Reserve report found that 21% of mobile phone owners had used mobile banking services in the past year and that another 11% of mobile owners plan to use such services in the next 12 months.Using ones phone to check account balances and recent transactions ranked as the most commonly-used service (90% of mobile banking users engage in this activity), followed by transferring funds between accounts (42% of mobile banking users). The study also found that some 12% of mobile phone owners have made paymentssuch as paying bills online or transferring money directly to another persons accountvia their phones. Mobile phones play an even more prominent role in the financial system in parts of the developing worldusers of Kenyas M-Pesa system now send money totaling 20% of that countrys GDP to each other each year via text message, for example. In light of these trends, a number of financial services and technology firms have set their sights on integrating
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mobile devices into the broader, multitrillion-dollar retail economy. As a result, the infrastructure and tools for safe, reliable mobile purchasing has been advancing rapidly in recent years. These mobile payment and transaction solutions currently take a number of forms. Some allow merchants and businesses to accept on the go credit card payments from customers using a special card reader that plugs into a smartphone or tablet computer. Others facilitate direct person-to-person financial transfers using mobile deviceseither by physically touching phones or exchanging electronic credentials such as a phone number or email address. About the Survey The survey results are based on a non-random, opt-in, online sample of 1,021 Internet experts and other Internet users, recruited via email invitation, Twitter or Facebook from the Pew Research Centers Internet & American Life Project and the Imagining the Internet Center at Elon University. Since the data are based on a nonrandom sample, a margin of error cannot be computed, and the results are not projectable to any population other than the experts in this sample.
NapaChamber.com
W elcome N eW m embers!
Art Galleries and Dealers
Chocolate
Legalmatch Find the Right Napa Lawyer Chas Blackford, 415.946.0800 marketing@legalmatch.com http://www.legalmatch.com
Banks
To learn more about membership benefits and a complete listing of Napa Chamber members, updated daily, visit NapaChamber.com or call us at 707.226.7455
Call our office to get the access code you need to take advantage of this special offer! 707.226.7455
http://business.comcast.com/chambers
May 2012 | COMMERCE | Page 6 | NapaChamber.com
Our MIXPO in April buzzed with excitement as 100+ attendees came to network and socialize, sample wonderful beers from Napa Smith Brewer & Winery, taste great food from Oak Avenue Catering and learn more about local businesses. PLAN AHEAD: There will be no MIXER in May, as it is opening night at Chefs Market! Please stop by the Napa Chamber of Commerce table, well meet you there!
Chris Templeton of Influence Internet and William Pagan of Westminster Woods Camp & Conference Center.
Eric Larson of Le Tip gives new member Christina Blakeney Interior Design info about their business! Lynn Page, Janelle Brown and Cathy L Hall have a blast at the Chamber registration table!
Oak Avenue Catering cooked us up some delicious pizzas in their mobile oven!
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NapaChamber.com NapaChamber.com
Well
May 16
Wake Up Your Business Wednesday
E veNt c aleNdar
May 17
May 24
Registration Now Open!
Napa Chamber of Commerce As the membership organization for business, we promote our communitys economic vitality and quality of life through leadership development, advocacy, facilitation and education.
MISSION
CHEFS MARKET
Opening Night
5:30 - 9:00 p.m.
Honor your community heroes at this joyous lunch! Register online today:
NapaChamberFoundation.org
June 1
NO Business Develop & Dine
June 7
July 19
NapaChamber.com
May 2012 | COMMERCE | Page 8 | NapaChamber.com