A.

Questions on the report: Elaborate details of different products and services being offered by the company in India along with their applications. Who are the major competitors for its each product and service? B. Questions asked by students:
What is the current ratio of the company and why is it suffering with loss? Elaborate.

C. Additional Questions: Out of 22 questions given below, answer questions numbered 9, 11, 17, 18, 19, 20 and any five of the remaining. All questions should be considered in relation to products as well as services. 1. What stage of evolution of marketing the company selected by you is in? Justify your answer. 2. What are some CRM practices being followed by the company selected by you. Keeping in mind the types of products manufactured, what could be suggested by you for establishing a relationship with customers? 3. How is the marketing program of the company selected by you is likely to be affected by economic environment of prosperity and that of recession? Explain keeping in mind the products and services produced and marketed by the company. 4. Explain what is likely to be the effect of high/low interest rates on the market for the goods or services offered by the company selected by you. 5. Who could serve as reference group for the choice of products and services of offered by the company selected by you? 6. Explain how you may be able to reduce postpurchase cognitive dissonance with customers after purchase of the products of the company selected by you. 7. Do the business products of the company selected by you have vertical business market or have horizontal business market? What will be the difference in marketing strategy in either case? 8. How would the company selected by you implement the strategy of market segmentation? Explain with respect to products and services offered by the company. 9. Get some magazine/newspaper advertisement that communicates the position for the product of the company selected by you. Compare the ads for different products in the product category by the competitors. 10. How would you determine (a) market potential and (b) a sales forecast for products of the company selected by you? 11. In which of the five/three categories of business goods/consumer goods, if any, should each of the products of the company selected by you be included? 12. Identify different product lines in the product-mix that the company selected by you offers to customers.

13. From characteristics of good brand, what are the strong and weak points of each of the brand names of the products/services of the company selected by you? 14. How can you offset fluctuation in demand of the services provided by the company selected by you due to perishability of the services? 15 For which of its products, the company selected by you is following market skimming pricing and for which it is following market-penetration pricing? 16. What is the channel of distribution for the consumer and the business products that the company selected by you is manufacturing? Is it apt? Justify from the point of nature of market, nature of product, and nature of consumer buying habits point of view? 17. Name and define the four major communication functions giving example of an ad or any element of promotion-mix related to products of the company selected by you. 18. Take an ad for a product of the company selected by you. Name and identify the different components of the communication model for the advertisement. 19. Will it be appropriate for the company selected by you to use advertising to create awareness of its brand and at the same time use sales promotion to stimulate purchase? Explain using example of companys product. 20. Select a product of the company selected by you and briefly describe the roles you would assign to advertising, personal selling, sales promotion, and direct marketing in your promotional campaign. 21. Assume you are appointed as a sales manager for a territory for the company selected by you. What are some sources you might use to acquire a list of potential customers for its products? 22. Assume you are appointed as a sales manager for a territory for the company selected by you. If you were preparing a sales presentation for one of the products, what information about a prospect would you seek as part of your preparation?