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Edelman Appoints Cornelia Kunze Vice Chairman, Edelman Asia Pacific

New Edelman Germany CEO to be Announced This Month
May 8, 2012, HONG KONG Edelman, the worlds largest public relations firm, has named Cornelia Kunze vice chairman, Edelman Asia Pacific, effective October 1. In the newly created position, Kunze, CEO of Edelman Germany, will support David Brain, president and CEO, Asia Pacific, and the regional team in building out Edelmans fastest growing region. Kunze will be based in Mumbai and report to Brain. I worked with Cornelia for seven years in EMEA, during which time she took our business in Germany from $6 million to $18 million and leaves us now with, by far, the most awarded marketing PR offer in that country, said Brain. Just two years ago, Cornelia and I started the acquisition of digital agency GoSub, which she and her team have now integrated into the Edelman Germany business to transform their offer into what is arguably the most sophisticated of its kind in Germany. She is a great brands thinker, a terrific corporate counsellor and one of the best managers and leaders of a PR business I have ever worked with. Kunze will have a particular remit to help develop the consumer and brand planning offer throughout APAC. She will also be charged with further developing Edelmans current stable of German clients in the region which includes, BMW, Osram, BASF and TV SD. Kunze will further support Robert Holdheim, managing director of Edelman India, with the rapid development of that business in the wake of the Tata win, which has made Edelman Indias leading PR firm. EMEAs loss will be Asias gain, said Robert Phillips, president and CEO, Edelman EMEA. Cornelia is without doubt one of the outstanding PR professionals of her generation. It has been a privilege to work with her for the past eight years. Her legacy is a vibrant, growing, commercially successful and award-winning business of the highest order. Whilst I will miss my fabulous German colleagues and clients, I am very much looking forward to this new challenge in Asia and to being based in India, a market I experienced for a few great weeks last year, said Kunze. A new CEO for Edelman Germany has been appointed and will be announced later this month. About Edelman Edelman is the worlds largest public relations firm, with 63 offices and more than 4,200 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Ages topranked PR firm of the decade in 2009 and one of its A-List Agencies in both 2010 and 2011; Adweeks 2011 PR Agency of the Year; PRWeeks 2011 Large PR Agency of the Year; and The Holmes Reports 2011 Global Agency of the Year and its 2011 North American Large Agency of

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the Year. Edelman was named one of the Best Places to Work by Advertising Age in 2010 and 2012 and among Glassdoors top five 2011 Best Places to Work. Edelman owns specialty firms Blue (advertising), A&R Edelman (technology), First&42nd (management consultancy), DJE Science (medical education/publishing and science communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.