the exclusive resource for monthly U.S .

cha ri tabl e gi ving resul ts, forecasts and a nal ysis

2012 standard report volume 3

including results through march

national giving

P R O F E S S I O N A L

E D I T I O N

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 2

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
content s
nation al givin g giving at a glance results & trends
p a ge 4 p a ge 7

f orecast

p a ge 8

insight & analysi s model calcul ations faqs contact us coming n ext month

p a ge 11 p a ge 15 p a ge 16 p a ge 20 p a ge 22

F r o m t i m e t o ti m e , r e p o r t e d e c o n o m i c v a r i a b l e s a r e r e v i s e d b y t h e r e p o r ti n g e n ti t y . I n c a s e s w h e r e v a r i a b l e s r e l a t e d t o th e A T L A S o f G i v i n g d a ta a r e r e v i s e d , o u r f i g u r e s w i l l b e u p d a t e d t o r e f l e c t t h e mo s t c u r r e n t r e p o r t e d d a ta .

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 3

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
givi ng at a glance
veloc it y and trajectory o f g ivin g

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 4

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
nationa l resu lts h ig h light s
LAST MONTH RESULTS ($ BILLIONS)

up 1.2%

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 5

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
nationa l resu lts forecast

NEXT MONTH FORECAST ($ BILLIONS)

down 0.8%

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 6

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

national giving
giving results & trends
March giving totaled $30.92 billion an increase of 7.4% versus this time last year.

Up 7.4%
CALENDAR YTD TREND ($ BILLIONS)
$85.43 $91.74

calendar ytd

Up 7.7%
2011 2012

past month
(versus same period prior year)

April 2010 to March 2012 Results Amount ($ Billions) April May June July August September October November December January February March Total 2010 / 2011 $27.06 $26.48 $26.22 $26.89 $26.36 $26.99 $27.32 $27.47 $27.91 $28.16 $28.55 $28.72 $328.13 2011 / 2012 $29.30 $29.10 $28.71 $28.95 $28.54 $28.16 $28.96 $29.19 $29.56 $30.17 $30.65 $30.92 $352.21 % Change 8.3% 9.9% 9.5% 7.7% 8.3% 4.3% 6.0% 6.3% 5.9% 7.1% 7.4% 7.7% 7.3%

Up 7.4%

past 3 months
(versus same period prior year)

Up 6.7%

past 6 months
(versus same period prior year)

Up 7.3%

past 12 months
(versus same period prior year)

info@atlasofgiving.com

2012 volume 3 standard report

page 7

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended the ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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national giving
giving forecast
April giving is forecast to decrease 0.4% versus March for a total of $31.05 billion. Despite the decline, calendar year end giving is expected to be 6.3% higher than 2011.

Up 6.3%

calendar year forecast

CALENDAR YEAR FORECAST ($ BILLIONS)

$345.90 $367.72

Up 6.0%

next month forecast

(versus same period last year)

2011

2012

Forecast through February 2013 Amount ($ Billions) April May June July August September October November December January February March Total 2011 / 2012 $29.30 $29.10 $28.71 $28.95 $28.54 $28.16 $28.96 $29.19 $29.56 $30.17 $30.65 $30.92 $352.21 2012 / 2013 $31.05 $31.21 $31.10 $30.92 $30.77 $30.62 $30.24 $29.75 $30.32 $30.79 $31.34 $31.74 $369.85 % Change 6.0% 7.3% 8.3% 6.8% 7.8% 8.7% 4.4% 1.9% 2.6% 2.1% 2.3% 2.7% 5.0%

Up 7.2%

next 3 months
(versus same period last year)

Up 3.5% Up 7.5%

next 6 months
(versus same period last year)

Up 5.0%

next 12 months
(versus same period last year)

info@atlasofgiving.com

2012 volume 3 standard report

page 8

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended the ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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custom
How much money will YOU raise next quarter next year?
The same methods that were used to create the Atlas of Giving can be employed to create an Atlas of Giving Custom model for your organization. We can identify a unique forecasting algorithm that is specifically tailored to an individual nonprofit. Your organizations giving history and other information is used with economic and demographic variables to develop a custom revenue version. The Atlas Custom forecasting tool creates efficiencies and opportunities that have never before been available

Schedule fundraising activities and campaigns

to maximize their potential

Plan budgets with more precision than ever Realize exponential return on investment
Email today for more information.

info@atlasofgiving.com

insight & analysis

insight & anal ysis
economic factors t hat affect g ivin g

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 11

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

insight & analysis

best and worst perfor mers b y state

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 12

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

PROFESSIONAL EDITION
insight & analysis
suggest ion s for pro fessiona l practit ion ers

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 13

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

PROFESSIONAL EDITION
insight & analysis
suggest ion s for pro fessiona l practit ion ers (cont inued)

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 14

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

model calculations

model calculations
precise resu lt s and trend s

reliab le forecast s

FORECAST MARGIN OF ERROR

one month 3 months 6 months 12 months

99.5% 98-99% 94-95% 91-92%

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 15

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
faqs
What is the Atla s of Giving?

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 16

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
What are the practi cal ben efits of the Atlas of Giving?

How was the Atl as of G iving created?

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 17

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
How accurate is the Atla s?

one month 3 months 6 months 12 months

$26.51 $78.96 $156.64 $309.70

$26.38 $77.61 $166.16 $339.50

99.5% 98.3% 94.2% 91.2%

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 18

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
How is the Atl as of Giving differ ent from other reports and indexes?

Is the Atlas of Giving usefu l for all types of NPOs (churches, s chools, local charities, h ospit als, etc . )?

How does the Atlas of Giving a ccount for world eve nts and economi c chang es?

Can the Atlas of Giving be customi zed for my organiz ation?

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 19

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

faqs
What is PhilanthroMAX?

Will PhilanthroMAX perf orm sp ecial ana lytic pr ojects for cli ents?

contact us

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 20

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

Raise more money now.

Meet short-term revenue goals Improve donor retention Open new revenue sources Expand existing income streams

ContactustodaytogetGUARANTEEDresults. Ifwedontproduce,youdontpay.Itsthatsimple.
877-414-0078 | philanthromax.com
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coming in the next monthly report

April 2012 Results and Updated Forecasts through April 2013!

Be the first to see the future of charitable giving!

Visit atlasofgiving.com to sign up to receive an email notice when the next report is available.

info@atlas ofgiv ing .com 2012 v olume 3 standar d re por t pag e 22

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.