PRESTON UNIVERSITY

A project of Students perception about social networking sites

Authored by : Hassam Ali Khan Reg # 2411-308017
Bachelor of Business Administration ( BBA ) Marketing & Finance

Submitted to : Ali dawood

Date of submission : June 02,2011

Preston University North Campus, Karachi

TOPIC: STUDENTS PERCEPTION ABOUT SOCIAL NETWORKING SITES

Table of Contents
.................................................................................................................... 1 TOPIC: STUDENTS PERCEPTION ABOUT SOCIAL NETWORKING SITES.........3 Table of Contents.........................................................................................4 Dedication.................................................................................................6 LETTER OF TRANSMITTAL.............................................................................8 Project Background......................................................................................1 Executive Summary ....................................................................................3 Introduction to the subject...........................................................................5 Social networkers fall into distinct groups : .......................................11 Non-users of social networking sites also fall into distinct groups:......11 How people use social networking sites?.................................................12 Users create well-developed profiles as the basis of their online presence ...........................................................................................12 Users share personal information with a wide range of friends ........12 Abstract..................................................................................................18 Consumer Perception Theory:....................................................................19 Perception...............................................................................................19 Branding.................................................................................................19 Positioning, Repositioning or Depositioning.............................................19 Value and Quality....................................................................................20 The Advantages and Disadvantages of Social Networking:......................21 Privacy and Security Issues in Social Networking:.......................................23 Objectives of study.....................................................................................25 Research Methodology...............................................................................28 Research Design.....................................................................................28 Data Sources...........................................................................................29 Limitations.................................................................................................30 SWOT Analysis for Social Networking Services ..................................30 Hypothesis.................................................................................................35 Conclusion................................................................................................. 53 Bibliography...............................................................................................56

Websites:................................................................................................56

Acknowledgement
Dear Readers, First of all I would thank ALMIGHTY GOD who has guided my way towards a bright future without whose consent; I would not have been able to bring about this task. I would like to express my special gratitude to my adviser, MR. Ali Dawood who helped me a lot in questioning, data collection and preparation of this report. He was always full of energy and willing to teach me the concepts about Research with his work, practical experience and examples. I believe that this experience has not only added value to my knowledge but has also strengthened the core knowledge of the previous courses of Preston. I am very thankful to him for investing his precious time to discuss and criticize this study in depth, and explained the meaning of different concepts and how to think when it comes to problem discussions and theoretical discussions. All this, made my tasks very interesting and challenging for me, it also provided me an opportunity to remove any flaws and weaknesses. It was his dedications in supervising the report that helped me learn practical life matters in a well-defined manner. My sincere thanks also go to my family members, who indirectly participated in this study by encouraging and supporting me. Regards, Hassam Ali Khan Reg # 2411308017

Dedication
I would like to dedicate this research to my Parents, my friends and my brother who supported me through the whole process. I want to also dedicate this research to my Sir MR. Ali Dawood who tirelessly supported me. Last and certainly not the least, to someone who is very special to me, who even supported me when I am in the depths of hopelessness, sadness or anger attacks, who is there for me no matter what and have never judged my actions or my moods and who pray for me every day, who not only supported me but have told me to pull up my socks when I start feeling sorry for myself. God is my strength and my savior and He is with me every step of the way, and yes, there are lots of times when only footsteps can be seen.

Letter of Authorization
MAY 10, 2012

To Whom so ever It May Concern,

I, the undersigned, I am the Project Instructor in Preston University, Karachi. I have assigned Mr. Hassam Ali Khan Registration # 2411308017, a project topic Students perception about social networking sites as her research work, which is mandatory for the completion of her degree. The student will require various information on the topic from any organization or other sources of data collection. All the data in the report must be appropriate and without any prejudice. It is being requested to the organization(s) to provide him the maximum support, facilitation and help in his research work. If you have any questions regarding the matters mentioned in this letter or any other matter regarding the project, you can contact me at abc@yahoo.com Thanking you

Yours sincerely, Ali dawood Project Instructor

LETTER OF TRANSMITTAL
Ali dawood Final Project Supervisor Preston University, Karachi Dear Sir, With the reference to your authorization, this is the report of about Students perception about social networking sites. This report is a part of my BBA Degree Program. In making this report a worthy one, I have tried my best to gather all relevant information to which I could gain access. I hope that I have attained the expected standard. I have enjoyed working on this report. This mostly included interviews, personal observation, internet search and newspapers. I would like to thank all the people who provided me with their valuable help. I have tried my best to be as much informative as I can. I will be available for any classification of this report, whenever necessary. Yours Truly,

Hassam Ali Khan BBA Program 2411308017

Project Background
A social networking sites is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. Social networking sites to share some conventional features. Most often, individual users are encouraged to create profiles containing various information about themselves. Users can often upload pictures of themselves to their profiles, post blog entries for others to read, search for other users with similar interests, and compile and share lists of contacts. In addition, user profiles often have a section dedicated to comments from friends and other users. To protect user privacy, social networks usually have controls that allow users to choose who can view their profile, contact them, add them to their list of contacts, and so on. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, finding golfing, gardening, developing friendships or professional alliances,

employment, business-to-business marketing.

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We want to find in this sites:To determine the impact of how many peoples who use social networking sites. To find the effect of peoples who give information to social networking sites. To find out that how many friends you have in social networking sites. To find the effect of angry peoples when social networking sites are not working. To determine the effect of peoples who are concerned about their privacy. To find out that how many peoples are trusting social networking sites.

By using these social media networks you can assure that there would be millions of prospect clients visiting your site since they offer big amount of regular traffic everyday. Nowadays, the social networking reaches the peak as the most successful marketing tool to generate businesses not only in a particular place but all over the world. The reason why social media marketing tool is very important to most of the businessmen today since they offer various links to your site which is for free.

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Executive Summary
Successful branding programs are based on the concept of singularity. The objective is to create in the mind of the prospect the perception that there is no other product on the market quite like your product. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift to arrive December 21, 2012. The topics and interests are as varied and rich as the story of our world. . For this I decided to conduct these vary research and objectives of my research are: To determine the impact of how many peoples who use social networking sites.

To find the effect of peoples who give information to social networking sites.

To find out that how many friends you have in social networking sites.
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To find the effect of angry peoples when social networking sites are not working.

To determine the effect of peoples who are concerned about their privacy.

Lot of researchers has done extensive research work regarding Social networking, its influence over students perceptions.After studying the whole literature related to social networking I found a gap in the study. This gap was whether social networking acts as a source of information , excitement and entertainment.So I decided to undertake research on this particular aspect. This research is limited to Karachi City only due to various constraints like time available, scarcity of resources etc. After conducting research it was found that social networking sites are very effective to every one people use for blogging, communicate with each other and them how peoples are work together. From that it was concluded that mostly people want that instead of spending huge amount of time onto using social networking sites. So it can be concluded that for a small extent as measured by the number and type of online activities reported by users. Scope has been used as a proxy measure for users' comfort level with the Internet. Internet users, with a view to developing strategies to help increase low-scope users' level of comfort with online activities and to encourage them to take greater advantage of the Internet.

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Introduction to the subject

Facebook, Flickr, Friendster, LinkedIn, MySpace, Orkut. You've probably heard of at least one of these Web sites especially because some have made the news. Such Web sites are called "social networks": Users create a personal profile, private or public, and create connections. Social networks focus on connecting people and allowing users to meet new people through their connections' own connections. Think of social networks like "six degrees of separation" gone high tech. People use social networks for finding dates, finding clients, selling products or services, promoting bands or authors, making new friends. The sites vary based on their purpose, design, and profile templates. When users fill their profiles, one social network site may ask more personal questions while another asks career-related questions. They also differ in the features offered and pricing. Some social network sites are free, while others provide a basic account at no cost and charge fees for advanced features. Every social network provides its users with a profile page that can include a photo, name, basic information, interests and anything related to the site's main purpose. It also shows a user's connections; social networks serve to illustrate a person's extended connections (their connection's connections). The rest of the features depend on the site's purpose and target audience. Email notification is a popular feature that sends users an email whenever something changes on their profile. A friend request, or a connection has an upcoming birthday. Education: Sites such as Classmates and Reunion are about connecting with former classmates. So their profiles include schools attended,

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reunion. Other social network specialty sites include 43 Things (goal achievement), Buzznet (music), Clubpenguin (for kids 4-8 years old), Gaia Online (games and anime), my creative community (screen writers), rateitall (opinions), Sermo (physicians), Shelfari (books), and travbuddy (travel). This list barely scratches the surface of the social network sites available. Wikipedia provides a list of many social networking sites, but even that list is far from complete. SOCIAL NETWORK SITES: The social networking sites are unique and interesting for specially younger generation. A Web site that provides a virtual community for people interested in a particular subject, to simply "hang out" together or to increase their circle of acquaintances. What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal. On many of the large SNSs, participants are not necessarily "networking" or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network. To emphasize this articulated social network as a critical organizing feature of these sites, we label them "social network sites." There are dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions have joined one or more social sites such as Facebook, MySpace and LinkedIn. Members create their own online "profile" with biographical data, pictures and any other information they choose to post. They communicate with each other by making their latest thoughts public in a blog-like format or via e-mail, instant messaging, voice or videoconferencing to selected members. The service lets members find and invite other members into their personal network (to "friend" them) as well as invite friends of friends A photo sharing capability may also be provided. While SNSs have implemented a wide variety of technical features, their backbone consists of visible profiles that display an articulated list of Friends1 who are also users of the system. A HISTORY OF SOCIAL NETWORK SITES

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According to the definition above, the first recognizable social network site launched in 1997. SixDegrees.com allowed users to create profiles, list their Friends and, beginning in 1998, surf the Friends lists. Each of these features existed in some form before SixDegrees, of course. Profiles existed on most major dating sites and many community sites. AIM and ICQ buddy lists supported lists of Friends, although those Friends were not visible to others. Social networking sites launched in 1997 n SixDegree.com allow users to list ur friends and create communication in 1998. Social networking websites may be defined as sites that allow users to build a profile that will be made public within an enclosed system. Social networking websites also allow users to display some of the other users they communicate with and they allow them to view lists of other members found within the system. Classmates.com allowed people to affiliate with their high school or college and surf the network for others who were also affiliated, but users could not create profiles or list Friends until years later. SixDegrees was the first to combine these features. A tool to help people connect with and send messages to others. It should be noted that the main purpose behind creation of a social networking website is to enable persons to avail pre-existing connections. Social networking websites have also been created for the purpose of initiating friendships between strangers. The first hint of social networking websites was through formation of a certain company called Sixdegrees.com. While people were already flocking to the Internet, most did not have extended networks of friends who were online. Early adopters complained that there was little to do after accepting Friend requests, and most users were not interested in meeting strangers. This company was the first of its kind; it allowed user to list their profiles, provide a list of friends and then contact them. The reason for this was that many people using the internet at that time had not formed many social networks hence there was little room for maneuver. It should be noted that there were also other elements that hinted at Social network websites. (A. Weinreich, personal communication 2007; Ellison B Nicole 2007).

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INTRODUCTION OF THE ORGANIZATION

This research is conducted in many Universities in Karachi. There are business institute in Karachi where many students studied such as IOBM (Institute for business management), Iqra university and Bahria University. This research is also conducted in open public as the customers who are use social networking sites. The Mission of IOBM is to foster a learning environment, where students are motivated to make learning an on-going life-long process. We see ourselves as a multidimensional educational institution. Our aim is to prepare students to excel academically as well as in management skills. Students learn to function ethically, and take effective decisions in business and other endeavors of life. This Institute intends to allow freedom of thought and expression, encourage faculty and students to be independent and creative thinkers. We believe in pursuing leading-edge research. We are catalysts engaged in the development of innovative ideas, analytical, inter-personal and leadership skills. Our faculty is committed to using the best teaching and training methodologies. We are also committed to our stakeholders who include parents, the business community and professional organizations to create responsible corporate leaders of tomorrow. IOBM publishes Pakistans first refereed academic business research quarterly. PBR is abstracted and indexed by the American Economic Association in the ECONLIT, the Journal of Economic Literature, USA and recognized by the Higher Education Commission (HEC). It is supervised by an International Advisory Board of Business Academics from national and international organizations such as the London School of Economics, the University of Sussex, the University of San Diego, Bochun University, Germany, the United Nations Industrial Development Organization, the International Association for Clean Technology, Austria, the Institute
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of Cost and Management Accountants of Pakistan, the Institute of Chartered Accountants of Pakistan, the Pakistan Institute of Development Economics, the Applied Economic Research Center, the University of Karachi, Indiana University and The Aga Khan University, Karachi. All full time faculty members are on the editorial board and contribute research papers on a regular basis. Pakistan Business Review is in its twelfth year of continuous publication. Logic, wisdom and knowledge are the important tools that can drive a nation like Pakistan towards the horizon of success. As an institute Iqra University understands the importance of roles it has to play. To become such a workforce Iqra University believes in promoting innovation, research and talent on the basis of pure merit and talent. The IU Family believes that we are on a journey along with knowledge and learning to twist and solve very fabric of problems faced worldwide. Iqra University is honoured to be chartered by the Government of Sindh Wide Sindh Government Ordinance No.VI of 2000 by having campuses in all 4 provinces of Pakistan To enlighten the future we have a range of undergraduate, graduate and PhD programmes of international sructure in areas like Management sciences, Computer Sciences and Engineering, Education and Learning Sciences, Media Sciences and Fashion Designing. With all these demanding areas in a healthy environment of learning we offer facilities that promote practical innovation. Its not just an institute, for us its our big IU Family where every member is enlightened with education using all facilities such as hi-tech labs, fully enriched Information Resource Centre, placement, transport, housing and many others. Bahria University. Pakistan Navy with its inherent flair for disciplined training and over 30 years of experience in the field of education had a "vision to help build an educated and prosperous PAKISTAN in the 21st century." The vision was to consolidate all its efforts to create an education system that would be capable of providing state of the art facilities for quality education to the population of Pakistan with out any prejudice of class, creed, color or domicile. This vision became a reality on 7 Feb 2000, when BAHRIA UNIVERSITY was established through the Presidential Ordinance No. V of 2000. BAHRIA UNIVERSITY today is a multi-campus university with its headquarters at Islamabad. The constituent units of the university are spread at Karachi, Lahore and

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Islamabad. These include the Pakistan Naval Academy Karachi, PN War College Lahore, Bahria Institutes of Management and Computer Sciences at Karachi and Islamabad, the Institute of Earth and Environmental Sciences at Islamabad, the Institute of Professional Psychology at PNS SHIFA Karachi and Bahria Colleges at Karachi and Islamabad. The University is planned to run on self-financing basis without depending heavily on the Government funds. Through its' own resources, and with the generous support of the Navy, two new campuses for management and computer sciences have been constructed at Islamabad and Karachi. These beautiful buildings are custom built with state of the art facilities, high tech computer/electronic laboratories and well stocked libraries with free Internet access. The faculties of Earth & Environment Sciences and Economics are also established within the premises of these two institutes at Islamabad and Karachi respectively. The institute of Professional Psychology is located in a renovated premises at PNS Shifa Karachi, well suited to the needs of modern teaching facilities in Psychology. A disciplined and peaceful academic environment is maintained at these campuses to facilitate learning and timely completion of degree programs. And some of the research I conduct from Defence. Gulshan, North Nazimabad and Mohammed Ali Society. These are those society where elite class, business class, middle class lived so its easy for me to conduct research from these areas.

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Attitudes and behaviors towards social networking sites:

Social networkers fall into distinct groups :
Social networkers differ in their attitudes to social networking sites and in their behaviour while using them. Ofcoms qualitative research indicates that site users tend to fall into five distinct groups based on their behaviours and attitudes. These are as follows:

Alpha Socialisers (a minority) people who used sites in intense short bursts to flirt, meet new people, and be entertained. Attention Seekers (some) people who craved attention and comments from others, often by posting photos and customising their profiles. Followers (many) people who joined sites to keep up with what their peers were doing. Faithfulls (many) people who typically used social networking sites to rekindle old friendships, often from school or university. Functionals (a minority) people who tended to be single-minded in using sites for a particular purpose.

Non-users of social networking sites also fall into distinct groups:

Non-users also appear to fall into distinct groups; these groups are based on their reasons for not using social networking sites:

Concerned about safety people concerned about safety online, in particular making personal details available online. Technically inexperienced people who lack confidence in using the internet and computers.

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Intellectual rejecters people who have no interest in social networking sites and see them as a waste of time.

How people use social networking sites?

Users create well-developed profiles as the basis of their online presence
The qualitative research confirmed the importance of a well-developed profile to peoples use of these sites. Profiles often contain very detailed information about the user, even though it is not compulsory to provide this. Users also enjoy customising their profiles, posting photos, watching video content, playing online games, and in some circumstances, experimenting with aspects of their personalities. Building a profile in this way enables users to efficiently develop a wide online social network by making the most of the communications opportunities that social networking offers. U sers derive significant enjoyment from the process of building a social network, collecting a list of their friends and using this list of friends to browse others profiles.

Users share personal information with a wide range of friends

Although contact lists on sites talk about friends, social networking sites stretch the traditional meaning of friends to mean anyone with whom a user has an online connection. Therefore the term can include people who the user has never actually met or spoken to. Unlike offline (or real world) friendship, online friendships and connections are also displayed in a public and visible way via friend lists. The public display of friend lists means that users often share their personal details online with people they may not know at all well. These details include religion, political views, sexuality and date of birth that in the offline world a person might only share only with close friends.

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LITERATURE REVIEW
By jenstan (Sun, Dec 7 at 08:48AM) My term project for BIT330, I researched the Social Networking Industry. My Wikidot site gives insight to an analyst in the industry on about how to go about finding information on social networking. EXECUTIVE SUMMARY: First of all, the social networking is very big so I focused on the three main players, Facebook, MySpace, and LinkedIn, for the timeline of current events. I figured this would be most useful, especially to compare who is coming out with new technologies

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and staying on top of the industry. However, most of my other resources and search tools focus just on the industry in general. It was impossible to weed out all of the aspects of social networking that were not business and technological related. For example, some of the things I looked for were new updates and applications added to social networking websites, as well as new social networking websites. Many of the searches also included criminal reports and news stories such as "Facebook Group Creator detained by Croatian Police" or "Court Rejects appeal over student-teacher drunk MySpace Pics." I could include in the search query to not include some key words (which I did in some cases such as [-friends] and [-romance]), but there is no way to predict everything. For example, one day when I checked my RSS feed there was about 20 results related to a priest being prosecuted for something on MySpace. I never thought to put [-priest] in any of my queries. Websites on social networking I found to be the most useful. However, there aren't many sites just devoted to just social networking. Therefore, I had to use some with broader topics such as social software, which were still a lot of times more useful than other searches. For most of the different Search Tools, I didn't evaluate many different ones under them. This is not because I didn't spend a large amount of time looking into others, its just that my topic was not very easy to find information on. A lot of the search tools were hard to navigate through to just find technological information, as I talked about previously. By the end of Tuesday 12/9, I would like a short blog entry (it would be approximately one page if printed) on this class site that basically summaries this information (and covers those things that you would have liked to have covered if you had been given more time). The point of this blog entry is to make it easier for me to grade your assignment. You want to point out the good things about your site so that I don't overlook them. Point out those parts that took particular effort on your part or that you think are deserving of special attention (for some reason) on my part. This entry won't be graded per se; I will use it as a guide while grading your project.

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by Celine Roque June 8, 2009 at 6:35 am Filed under Security, social networks Its well known that many employees have taken their social networking addiction to their offices. While loss in productivity is the biggest concern resulting from this trend, IT departments are quickly realizing that security is also an important issue. Sophos conducted an online poll among system administrators last February, with 709 respondents from various companies. Asked whether they thought that employees activity on social networking sites endanger corporate security, two-thirds (66%) of them agreed this is a serious threat. With good reason, as popular sites like Facebook, MySpace, LinkedIn and Twitter seem to be the new favorite target for hackers. A third of the respondents said they have been spammed on social networking sites, while 21% have been the victim of targeted phishing or malware attacks. Basically, its the same tricks, different media. According to the report, A typical method of attack is for hackers to compromise accounts by stealing usernames and passwords often using phishing or spyware and then, use this profile to send spam or malicious links to the victims online friends and colleagues. Despite the dangers, Sophos doesnt believe in imposing total lock downs (that is, banning all access). They argue that whatever barriers you install, employees will find a way to open up holes, in turn compromising security all the more. Instead, Sophos is recommending the following strategies: - Educate your workforce about online risks make sure all employees are aware of the impact that their actions could have on the corporate network - Consider filtering access to certain social networking sites at specific times this can be easily set by user groups or time periods for example - Check the information that your organisation and staff share online if sensitive business data is being shared, evaluate the situation and act as appropriate - Review your Web 2.0 security settings regularly users should only be sharing workPage 15

related information with trusted parties - Ensure that you have a solution in place that can proactively scan all websites for malware, spam and phishing content Its interesting to note that in the survey, 7% of system administrators who limit access to social networking sites admitted to doing so without knowing why. Just following orders? Then thats a glaring communications breakdown. How will employees understand and cooperate with policies when even the enforcers arent sure why theyre doing what theyre doing?

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THEORETICAL OVERVIEW: ARTICLE:

Article by Rajeev Guglani

One of the methods to increase traffic to websites is by building backlinks. Th has also become possible through social network marketing which is the prime factor to increase backlinks to your website. Th page rank of a website also depends on the quality of backlinks and linking with such social networking sites can offer you with such type of benefit. Wht are social networking sites in SEO Services ? Th sites are regular sites that allow people and organization to discuss, share and distribute their d, background, tastes, hobbies and even career aspects, professions and businesses with each other on a common and shared platform. Th are the places where you can meet with other people and enhance your circle, make friends, rt relationships, bl to make them a part of their social network and even promote your product or services. Whn a website or a blog is rtd, it is hard to get visibility and the amount of traffic. Social networking is a nice way to achieve this objective. Once you have rtd your wn website or blog it is hard to give it visibility and attracting increasing amount of traffic. Social networking is a good way to achieve th. Y can publish good and effective articles in social networking sites after selecting some good and relevant topic related with the theme of your website. Th is also considered as an effective internet marketing technique. Th also becomes the source of your backlinks. In order to get benefit of social networking in SEO Services it is essential that you become part of these social networking websites. Thr membership will build a good network for . Whn your social network grows, it can even benefit to your business and profession. Thus becomes a chain and you keep on getting more and more

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invitations. In the long rn when your network grows to a good level, then it becomes beneficial by giving you gd, relevant and specific work and business contacts l. Rajeev Guglani writes articles for SEO.H has vast exposure in writing for Web Promotions.H is working for NDDW. Fr Website Promotion,Internet Marketing, SEO Services India visit www.nddw.com Abt the Author Rajeev Guglani writes articles for SEO. H has vast exposure in writing for Web Promotions. H is working for NDDW. Fr Website Promotion, Internet Marketing, SEO Services India visit www.nddw.com

ARTICLE:
Predicting Social Security numbers from public data :
1. Alessandro Acquistic and 2. Ralph Gross

Author Affiliations 1. Carnegie Mellon University, Pittsburgh, PA 15213 2. Communicated by Stephen E. Fienberg, Carnegie Mellon University, Pittsburgh, PA, May 5, 2009 (received for review January 18, 2009) Abstract Information about an individual's place and date of birth can be exploited to predict his or her Social Security number (SSN). Using only publicly available information, we observed a correlation between individuals' SSNs and their birth data and found that for younger cohorts the correlation allows statistical inference of private SSNs. The inferences are made possible by the public availability of the Social Security Administration's Death Master File and the widespread accessibility of personal information from multiple sources, such as data brokers or profiles on social networking sites. Our results highlight the unexpected privacy consequences of the
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complex interactions among multiple data sources in modern information economies and quantify privacy risks associated with information revelation in public forums.

Consumer Perception Theory:

Consumer perception theory is any attempt to understand how a consumer's perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do, and how to influence these decisions. Usually, consumer perception theory is used by marketers when designing a campaign for a product or brand. However, some people study consumer perception in order to understand psychology in a much more general sense. Perception
o

In general psychological terms, perception is our ability to make some kind of sense of reality from the external sensory stimuli to which we are exposed. Several factors can influence our perception, causing it to change in certain ways. For example, repeated exposure to one kind of stimuli can either make us oversensitive or desensitized to it. Additionally, the amount of attention we focus on something can cause a change in our perception of it.

Branding
o

A brand, or a brand name, is the attempt to impose some kind of identifying feature on a product or service so that it is easily recognized by the general public. A brand is oftentimes associated with an image, a set of expectations or recognizable logo. The goal of a brand is to set a product or service apart from others of its kind, and influence the consumers to choose the product over similar products simply because of its associations.

Positioning, Repositioning or Depositioning

o

Positioning is the process whereby marketers attempt to build a brand. Marketers actively try to create an image which is both recognizable and
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appeals to a certain group of people or target market. Repositioning is the process of altering this image, usually in order to influence a larger target market and thereby influence the behavior of a greater number of consumers. Depositioning is the practice of trying to devalue alternative, competing brands in the perceptions of a shared target market. Value and Quality
o

Value refers to the perceptions a consumer has of a product's benefits when weighed against its cost. Value can be measured both qualitatively--the emotional or psychological pleasure a consumer derives from a product or service--and quantitatively, in terms of the actual financial gain it wins them. Quality can be related to value, and may be taken into account when measuring the value of a product or service. More formally, it refers to the way in which a product or service relates to its competitors, or else conforms to a set of measurable standards.

Understanding Consumer Behavior:

Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision-making
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process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. The study and knowledge of consumer behavior helps firms and organizations to improve their marketing strategies and product offerings. Following are the important issues that have significant influence on consumer's psyche and their ability to take decisions:

The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Their Age, Religion, Culture, Income, informal group and Referent Group.

Understanding these issues helps us adapt our strategies by taking the consumer into consideration.

The Advantages and Disadvantages of Social Networking:

Social networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people. This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed. Everything about it lies on the advantages and disadvantages of social networking, and what it can do for you.
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ADVANTAGES:
Low Costs Definitely, it's cheaper to use online social networking for both personal and business use because most of it is usually free. While personal use is rather simple for anyone, the business functions are underestimated by many. In a social networking site, you can scout out potential customers and target markets with just a few clicks and keystrokes, adding a boost to your usual advertisements and promotional strategies. It lets you learn about their likes and dislikes, which is tremendous. If you want to fine tune your business, then this is the way to go, whether on a budget or not. Builds Credibility You definitely can gain the customers' confidence if you can connect to them on both a personal and professional level. Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services. As long as you don't pursue them too aggressively, you will do well here. Connections You are friends with people who have other friends, and so on. There is potential in such a common situation. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. As long as you give as well as you recieve, then they will most likely stick with you. These connections are definitely valuable in the long run.

DISADVANTAGES:
Lack of Anonymity You are putting out information about your name, location, age, gender, and many other types of information that you may not want to let others know. Most people would say

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be careful, but no one can be certain at any given time. As long as people can know who you exactly are, then some can find ways to do you in. Scams and Harassment There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyberstalking, online scams, and identity theft to an absolute minimum, you still may never know. Time Consuming If this is not your kind of thing, that it would just be a waste of time for you. The key to social networking is that it is supposed to be fun, whether you are just doing it for kicks or clicking around for business purposes. That should be reasonable enough for anyone, but there are those people who don't see the point. For them, it can be a disadvantage. Now there is something to really think about. Nothing is without a blemish, but those of this type of networking shouldn't really be that much of a concern regarding your safety. As long as you go along without making big mistakes, then it is all good. You can take advantage of the Internet phenomenon that continues up to this day. Once you understand the advantages and disadvantages of social networking, then you can cruise through without fail.

Privacy and Security Issues in Social Networking:

When it comes to privacy and security issues on social networks, "the sites most likely to suffer from issues are the most popular ones," Graham Cluley, Chief Technology Officer at UK tech security firm Sophos says. But security issues and privacy issues are entirely two different beasts. A security issue occurs when a hacker gains unauthorized access to a site's protected coding or written language. Privacy issues, those involving the unwarranted access of private information, don't necessarily have to involve security breaches. Someone can gain access to confidential information by simply watching you type your password. But both types of breaches are often intertwined on
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social networks, especially since anyone who breaches a site's security network opens the door to easy access to private information belonging to any user. But the potential harm to an individual user really boils down to how much a user engages in a social networking site, as well as the amount of information they're willing to share. In other words, The Facebook user with 900 friends and 60 group memberships is a lot more likely to be harmed by a breach than someone who barely uses the site. Security lapses on social networks don't necessarily involve the exploitation of a user's private information.A colossal inconvenience, naturally, but nobody's identity was stolen and no private information was leaked. In the end, the problem galvanized the MySpace team to roll up their sleeves and seriously tighten the site's security.

REASONS:
The reason social network security and privacy lapses exist results simply from the astronomical amounts of information the sites process each and every day that end up making it that much easier to exploit a single flaw in the system. Features that invite user participation -- messages, invitations, photos, open platform applications, etc. -- are often the avenues used to gain access to private information, especially in the case of Facebook. Adrienne Felt, a Ph.D. candidate at Berkeley, made small headlines last year when she exposed a potentially devastating hole in the framework of Facebook's
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third-party application programming interface (API) which allows for easy theft of private information. Felt and her co-researchers found that third-party platform applications for Facebook gave developers access to far more information (addresses, pictures, interests, etc.) than needed to run the app. This potential privacy breach is actually built into the systematic framework of Facebook, and unfortunately the flaw renders the system almost indefensible. "The question for social networks is resolving the difference between mistakes in implementation and what the design of the application platform is intended to allow," ." Felt agrees, noting that now "there are marketing businesses built on top of the idea that third parties can get access to data on Facebook." The problems plaguing social network security and privacy issues, for now, can only be resolved if users take a more careful approach to what they share and how much. With the growth of social networks, it's becoming harder to effectively monitor and protect site users and their activity because the tasks of security programmers becomes increasingly spread out. Facebook, increased privacy settings don't always guarantee privacy. Facebook changed the wording of the user agreement a little bit, but nothing technically to solve the problem," says Evans. That means if a nefarious application developer wanted to sell the personal info of people who used his app to advertising companies, he or she could.

Objectives of study
The objectives of the study are as follows: To determine the impact of how many peoples who use social networking sites.

To find the effect of peoples who give information to social networking sites.

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 To find out that how many friends you have in social networking sites.

To find the effect of angry peoples when social networking sites are not working.

To determine the effect of peoples who are concerned about their privacy.

To find out that how many peoples are trusting social networking sites.

SIGNIFICANCE OF THE STUDY

Most of the big and reputable companies are hiring credible agencies just to handle on their business. Social networks such like Twitter, Facebook, Youtube and more has
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been widely used by most of the business men today. These social media marketing sites have been visited over five million visitors everyday and because of that they have been considered as the important factors in the online marketing strategies. By using these social media networks you can assure that there would be millions of prospect clients visiting your site since they offer big amount of regular traffic everyday. Nowadays, the social networking reaches the peak as the most successful marketing tool to generate businesses not only in a particular place but all over the world. The reason why social media marketing tool is very important to most of the businessmen today since they offer various links to your site which is for free. Social media sites are free for you use whereas using the conventional methods would spend you thousands of dollars. The social media sites that you are going to use for your marketing would generate you various topics which in return generate interchange to your site. Additionally, social media sites also are like your word of mouth which people will mostly believe compared to the traditional advertising. In order for you to have a credible impression to the users you as a business entrepreneur should familiarize and know better the methods and usage of social media sites.

SCOPE OF THE STUDY

This study can prove that social networking sites are very effective to every one people use for blogging, communicate with each other and them how peoples are work together. The focus of this study is on the scope of Internet usage, as measured by the number and type of online activities reported by users. Scope has been used as a proxy measure for users' comfort level with the Internet. Internet users, with a view to developing strategies to help increase low-scope users' level of comfort with online activities and to encourage them to take greater advantage of the Internet. Such outcomes are important in developing a population of Internet users that have the skills needed to make the most of the Internet, and to receive the economic and social benefits attributed to participation in the Information Economy. Scope can be measured by simply counting the number of online activities in which each Internet user participates and the impacts of Internet usage by examining time spent online and their frequency and intensity of use when exploring characteristics associated with use of government
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online services. Another point of interest in the age breakdown is the participation in online games. Seniors are likely to have more time to play games than their counterparts in the 25-64 age groups, but the fact that seniors are playing games in large numbers indicates an interest in the Internet for purposes beyond basic communication and search activities. Internet users reveals differences in participation in online transactions and in games. A higher proportion of people with only a high school education participate in online games than of those with more education, but the opposite is true of online transactions. There are minimal differences between the two groups with respect to downloading. As online education activities are often at a tertiary level, it is not surprising that fewer people with no postsecondary education are engaged in educational activities. All these things are important for those students and other peoples who use internet daily and they know how to use properly.

After going through various sources like magazines, newspapers, websites I found that lot of research work has undertaken by researcher regarding impact of celebrity endorsement. But there was a gap in the research regarding whether celebrity endorsement act as a source of brand-building. So there is a need to discover this fact. So I decided to work on this particular aspect.

Research Methodology
Research Design
This research is conducted through various surveys in universities and in public places in Pakistan. Questionnaire was the basic mean of collecting the necessary data . The purpose of my research will be descriptive. The type of investigation will be casual. The researcher interference will be moderate in nature. The study setting
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will be non-contrived & it will be a field experiment. The units of analysis are individuals. The time horizon will be cross sectional.

Sample and Data Collection This research is based on the survey taken on several universities and other areas of Karachi Pakistan. Based upon the research random samples of universities and areas were chosen from a extensive variety of universities and areas. Random sample consists of 3 universities and 4 areas of Karachi Pakistan which were visited by the researchers in order to collect the necessary data. The main target for choosing these universities and areas were based on the their level of occupation experience and the number of customers they have, also the areas were chosen based on their level of high population consisting of elite, business, middle of social class. A close ended questionnaire was given to collect the data. In the data collection from the public, every person was chosen coincidentally irrespective of their social classes but randomly the data collection was done on all the social classes that exist.

Data Sources In dealing with any real life problem it is often found that data at hand are inadequate, and hence, it becomes necessary to collect data that are appropriate. The researcher can collect data either through primary source or secondary source. Primary data: These are those data which are collected afresh and for the first time, and thus happen to be original in character. I will be using the structured questioners. Secondary data: These are those which have already been collected by someone else and which have already been passed through the statistical process. I will collect it from the sources like internet, published data etc.

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Limitations
This research is based on the what effects on sites when peoples use and how internet service provider provide their services.

Like Twitter is a micro blogging service where you are primarily

answering the question, "What are you doing?" When you post updates you are doing what is called tweeting and each of your updates/posts are referred to as tweets - which are limited to 140 characters. The use of Internet technologies to link together users of the Internet

who have common interests. Typical technologies that are used in social networking include Wikis,

blogs, instant messaging and podcasts . A good example of a social networking Web site is Facebook . This

allows users to post details about themselves, add friends and send messages to those friends but dont cross the limits and dont any sort of things who hurt anybody. This is an example of a generic social networking site; there are other

sites which are more focussed, for example sites which allows classmates from school or university to keep in contact with each other. Another example is that of medical social networking sites which link

up health practitioners or link up patients.

SWOT Analysis for Social Networking Services

It is great time to talk about SWOT, for social Networking Services. We use more time to enjoy this service to express our opinion, experience.Before SWOT analysis of Social Networking Service, I think we need to understand the definition of social networking and list of Social Networking Wesites. It is helpful to work on a SWOT analysis of social networking services.
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Strengths:

Social sites provide better ways to keep in touch with our classmates, friends and family. Creating your network of contacts goes beyond geographical and cultural differences as you get to know and meet people. Procuring information on a specific subject is faster and easier. It leverages to reach more and more people with less effort to spread the words.

Weaknesses:

It is very personal. To ensure you get the best out of social networking service

as a channel, these efforts should handled by individuals who MUST understand the company.
Because the channel is in continuous change and improvement, this means that

companies have to adapt effectively and promptly.

Opportunities:
Your efforts in Social media, together with the effort of your following may

mean that your audiences become your best sales people. Because Social media is for everyone, sooner or later youll come across people you never though of as your client. This opens the doors to building new relationships but also to valuable feedback.

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Threats:
You can sometimes forget that the whole world can see your information. This might be your address, age, name, phone number. Identity theft and fraud are two bothersome concerns that have come out of social networking sites.

MARKET SHARE 2011:

The latest social networking data from US is in and we have updated our social networking market share data with April 2011 results from Experian Hitwise.

FACEBOOK:
Facebook is slightly up but for the last four months it has been pretty stable around 64% mark. Facebook achieved another milestone, it now has 50 percent of US population as active members. Not online population everybody. As of this post 50.09% US population is active on Facebook.

YOU TUBE:

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YouTube has gained the most, moving up 0.4 percentage points to 19.94% of market share of visits. Google has notoriously failed at its attempts to create a social networking site that would rival Facebook.

LINKEDIN:
Last week we saw LinkedIns initial public offering moving up, up ,up. A lot of LinkedIns growth comes from outside US as the market share of visits in US for April 2011 was slightly down from 0.40 to 0.37 percent.

TWITTER:
Twitter is stable with 1.1 percent.

MY SPACE:
Still on the third place is the one time ruler of social networking sites MySpace with 1.19 percent of market share. I expected it to drop below Twitter and Yahoo! Answers in April but just not yet. The rate of decline is slowing slightly as theres not much to lose anymore.

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The chart shows that most people use one dominant social networking site and use some specialist site on the side. Its just too time consuming to be fully active on several social networking sites. I believe a good set for your average user might be Facebook, YouTube and maybe on additional site like LinkedIn or Yahoo! Answers. The chart below is in logarithmic scale so that the smaller sites wouldnt just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasnt in the top 10 at that time.
47% Facebook 13% Linked in 10% Bebo

HIGHLIGHTS FOR NEW DATA MARCH 2011:

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30% Orkut

The new data for March 2011 is in and here are the highlights:

Facebook has reached a plateau, moving sidewise at about two thirds of market share (64.15%). LinkedIn is growing rapidly from 0.25 to 0.36 percent in five months. The low numbers are due to its niche nature, business people. YouTube is moving slowly upwards at around 20 percent of market share. Twitter has been gaining market share in the last thee months moving from 0.92 to 1.10 percent.

Another site that has moved up considerably in the last six months is Yahoo! Answers at 1,16 percent. MySpace is continues its decline to obscurity with only 1.4 percent left from its once dominant market share. The chart shows that most people use one dominant social networking site and use some specialist site on the side. Its just too time consuming to be fully active on several social networking sites. I believe a good set for your average user might be Facebook, YouTube and maybe on additional site like LinkedIn.

Hypothesis
Ho1: There is no relationship between peoples and social networking sites.

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 Ha1: There is a relationship between peoples and social networking sites. Ho2: There is no relationship between peoples and information in social networking sites. Ha2: There is a relationship between peoples and information in social networking sites. Ho3: There is no relationship between you and your friends in social networking sites. Ha3: There is a relationship between you and your friends in social networking sites. Ho4: There is no relationship between irritated peoples and social networking sites not working. Ha4: There is a relationship between irritated peoples and social networking sites not working Ho5: There is no relationship between privacy and social networking sites. Ha5: There is a relationship between privacy and social networking sites Ho6: There is no relationship between trust and social networking sites Ha6: There is a relationship between trust and social networking sites

STATISTICAL ANALYSIS
TEST OF HYPOTHESIS-I
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Q:Which of the following (if any) social networking sites are you a member of?
10% Bebo

10 % My Space

20% LinkedIn

40% Facebook

20%Orkut

Q. Roughly how long have you been using Social networking sites? Ho1: There is no relationship between peoples and social networking sites. Ha1: There is a relationship between peoples and social networking sites.

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Descriptive Statistics Std. N Social 20 Mean 4.4000 Deviation 13.86172 Minimum Maximum .00 63.00

Test Statistics Social Chi-Square df Asymp. Sig. 9.400a 5 .094

Social Observed N Expected N Residual facebook orkut linked in bebo my space Total 8 3 4 2 3 20 3.3 3.3 3.3 3.3 3.3 4.7 -.3 .7 -1.3 -1.3 ANALYSIS: The total sum of peoples is 20, It is observed that 8 people use facebook, 3 people use orkut, 4 peoples use linked in, 2 peoples use bebo and 3 peoples use my space. So the standard deviation is found at 13.86172 and the significance is found at .094 thats mean significance is greater than the constant tabulated value of 0.05. Here the Alternative hypothesis is accepted.
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RESULT: It is observed that mostly peoples like to use facebook as compare to other social networking site because facebook are very common in young generation as well as old peoples also.

TEST OF HYPOTHESIS-II Q. Do you use social networks to interact with new people you do not know? Q. Please indicate what information you indicate on your Social networking sites? Ho2: There is no relationship between peoples and information in social networking sites. Ha2: There is a relationship between peoples and information in social networking sites.

Descriptive Statistics Std. N interact 20 Mean .4000 Deviation .50262 Minimum Maximum .00 1.00

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Binomial Test Observed Category interact Group 1 yes Group 2 no Total N 12 8 20 Prop. .60 .40 1.00 Test Prop. .50 Exact Sig. (2tailed) .503

ANALYSIS: It is observed that people who selected the yes option, 12 of them said they act together with the peoples, 8 of them said no. So the standard deviation found is at .50262. Significance is .503 which is greater than the constant value of tabulated value of 0.05. so the alternate hypothesis is accepted. RESULT: The alternative are accepted in this test this result show as how we people interact with other peoples and they are interested to know about other lifes.

TEST OF HYPOTHESIS-III Q. Roughly how many friends in total do you have in all your Social networking sites? Ho3: There is a relationship between you and your friends in social networking sites. Ha3: There is a relationship between you and your friends in social networking sites.

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Descriptive Statistics Std. N friends 20 Mean 3.0500 Deviation 1.63755 Minimum Maximum .00 5.00

friends Observed N Expected N Residual 0-10 2 11-30 31-60 61-100 101+ Total 7 5 4 2 20 Chi-Square df Asymp. Sig. 3.3 3.3 3.3 3.3 3.3 -2.3 -.3 .7 .7 -1.3 Test Statistics friends 4.600a 5 .467

ANALYSIS: It is observed that 7 peoples which around age 11-30 are the friends in social sites mostly. The level of significance is 0.05 the assumption sig. is 0.467. The standard deviation is 1.63755 so the alternative of hypothesis is accepted

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RESULT: The survey which is conducted by researcher is mostly peoples have friends in social networking but the age around is about 11-30 because the youngster preferred to friendship with these type of age people.

TEST OF HYPOTHESIS-IV Q. Do you become frustrated or angry when a social networking site goes down or is unavailable? Ho4: There is no relationship between irritated peoples and social networking sites not working. Ha4: There is a relationship between irritated peoples and social networking sites not working

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Descriptive Statistics

unavailable

19

.6316

.49559

.00

1.00

Binomial Test Observed Category unavailable Group 1 yes Group 2 no Total N 7 12 19 Prop. .37 .63 1.00 Test Prop. .50 Exact Sig. (2tailed) .359

ANALYSIS: It is observed that people who selected the yes option, 7 of them said they interact with the peoples, 12 of them said no. So the standard deviation found is at.49559 . Significance is .359 which is greater than the constant value of tabulated value of 0.05. so the alternate hypothesis is accepted RESULT: the alternative are accepted because in this many peoples some time didnt cooperate with the peoples and are not interested to inter fair in their lifes. TEST OF HYPOTHESIS-V Q. In general, how concerned are you about the privacy of the following information you submit on Social networking sites? Q. In general, how active are you in safeguarding (protecting) the following information submitted by you on social networking sites?

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Descriptive Statistics Std. N privacy 20 Mean 1.7000 Deviation 1.03110 Minimum Maximum .00 3.00

Test Statistics privacy Chi-Square df Asymp. Sig. 1.600a 3 .659

privacy Observed N Expected N Residual not at all a little some what highly Total 3 5 7 5 20 5.0 5.0 5.0 5.0 -2.0 .0 2.0 .0 ANALYSIS: The level of

significance is 0.05 and the standard deviation is 1.03110 the asymp sig. is 0.659 and its

observed that people are concerned about their privacy and some time hidden everything from other people which they dont know.
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RESULT: The survey is conducted and we know that most of the people are concerned about their privacy and they show everything to their friends not everyone.

TEST OF HYPOTHESIS VI

Descriptive Statistics Std. N trust 20 Mean .1500 Deviation .36635 Minimum Maximum .00 1.00

Binomial Test Observed Category trust Group 1 yes Group 2 no Total N 17 3 20 Prop. .85 .15 1.00 Test Prop. .50 Exact Sig. (2tailed) .003

ANALYSIS: It is observed that mostly people are trust on social networking sites for use them for their networking and want to communicate with their colleagues. The level of significance is 0.05 and the standar deviation is 0.36635. the exact sig is 0.003. So the null hypotheses are accepted.

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RESULT: The survey was conducted and we know that people use social networking sites because of trust they nobody harm their in these site the generation know about this.

FINDINGS: It is observed that mostly peoples like to use facebook as compare to other social networking site because facebook are very common in young generation as well as old peoples also.

The alternative are accepted in this test this result show as how we people

interact with other peoples and they are interested to know about other lives. The survey which is conducted by researcher is mostly peoples have friends in social networking but the age around is about 11-30 because the youngster preferred to friendship with these type of age people.
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 The alternative are accepted because in this many peoples some time didnt

cooperate with the peoples and are not interested to inter fair in their lifes. The survey is conducted and we know that most of the people are concerned about their privacy and they show everything to their friends not everyone. The survey was conducted and we know that people use social networking sites because of trust they nobody harm their in these site the generation know about this.

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QUESTIONNAIRE

I am conducting a research which is a part of my Project. The objective of this research is to analyze the student perception about social networking sites. Your answers will help me in my research activity.

Name: _________________ Email address: ______________ Gender: Male/Female Age: 13-19 20-30 30-40 40-50 50 and Above Occupation: Students Housewife Service Business Others (Please Specify) _________

Note: Please tick() the following answers as per your preferences.

1. Which of the following (if any) social networking sites are you a member of? Facebook Orkut Linked In
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 Bebo

My Space

2. Roughly how long have you been using Social networking sites?

Daily Twice a month 1-6 months 1-2years 3 years+

3. Do you use social networks to interact with new people you do not know?

Yes No

4. Please indicate what information you indicate on your Social networking sites?

Email Address Mobile phone numbers Photographs of others Political views

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 Relationship Sexual orientation Real name

5. Roughly how many friends in total do you have in all your Social networking sites?

0-10 11-30 31-60 61-100 101+

6. How many social networking sites communities/ groups are you a member of?

1-5 10-20 31+

7. Do you become frustrated or angry when a social networking site goes down or is unavailable?

Yes
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 No

PRIVACY WITHIN SOCIAL NETWORKING SITES 8. In general, how concerned are you about the privacy of the following information you submit on Social networking sites?

Not at all Dating history Financial information Gossip between friends Intimate secrets Religious/Political beliefs

A little

Some what

Highly

9. In general , how active are you in safeguarding(protecting) the following information submitted by you on social networking sites?

Not at all Dating history Financial information Gossip between friends Intimate secrets

A little

Some what

Highly
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Religious/Political beliefs

10. Do you trust information you obtain via social networking websites?

Yes Yes if it comes from my friends/connections Yes if comes from professional communities Yes if it comes from company official profiles/pages No, Im always critical to such kind of information and check other sources THANKYOU

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Conclusion
Online social networking offers people great convenience for social networking. It allows people to keep in touch with friends, reconnect with old friends or acquaintances, meet new people, and even conduct business with the click of a few buttons. You can find people with similar interests as you and get to know them better, even if they are in a different country without having to worry about an enormous phone bill or going over the restricted minutes on a phone card. In table 1 the Social Networking site is a revolutionary idea with a very bright future with further scope for advancements. The total sum of peoples is 20, It is observed that 8 people use facebook, 3 people use orkut, 4 peoples use linked in, 2 peoples use bebo and 3 peoples use my space. In table 2 the study of social interactions, or social networks, is central to understanding the dynamics of the relations between social actors, as well as their behaviour and performance. Social actor as used here can refer to individuals, companies, associations, countries, etc.
In table 3 Making friends in the real world can be hard. You need to overcome issues of trust, intimacy, vulnerability and, sometimes, conflicting loyalties. But the payoff matches the effort: a good friend is invaluable.

In the world of online social networks, the word "friend" is a lot less meaningful; it includes your most casual of virtual acquaintances. Until you have a chance to build a
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certain level of trust with them, respect and affection, your interaction with your online friends (a.k.a. "buddies" or "contacts", depending on which social network you're using) will often be the digital equivalent of nodding at each other as you pass in the hall. In table 4 A social networking website is a place located on the Internet that generates a huge quantity of un useful and duplicated content and has a good chance to affect people's relationships with others. And when they are not working people get frustrated. In table 5 Social Network Sites (SNS) are websites that allow users to upload information to a public profile, create a list of online friends, and browse the profiles of other users of the SNS. The websites have membership rules and community standards. Users disclose identity-relevant information via their profile to others. This information is either referential, directly referring to a person, or attributive, describing attributes to the data subject. Although most laws and regulations restrict the access to referential information, attributive information is not protected as such. However, the aggregation of large amounts of attributive information on SNS profiles poses new privacy risks. In table 6 It is not well understood how privacy concern and trust influence social interactions within social networking sites. An online survey of two popular social networking sites, Facebook and MySpace, compared perceptions of trust and privacy concern, along with willingness to share information and develop new relationships. Members of both sites reported similar levels of privacy concern.

"There is one thing which is stronger than all the armies of this world, and that is an idea whose time has come." Victor Hugo

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RECOMMENDATION

Social Networks or Online Communities have become an integral part of the lives of many teenagers today. There are some real dangers involved, as there are in off-line aspects of a young persons life. But rather than attempting to deny access and participation in this form of online socializing, we suggest that with some common sense, open, calm dialogue, and simple guidelines, participation in an online community can be a safe and enriching experience. Here are our tips for making this happen (More information about social networking is available by scrolling down this page. We recommend a minimum age of 16 for participation in on online community. Generally, children younger than 16 are not mature enough to handle the opportunities and challenges of social networking. Begin an open conversation about your teens' social networking experience. Try to establish a context for discussion that is not combative or accusing. Create your own account on social networking sites. Spend some time browsing the network's site. This will give you familiarity with the world that is so essential to your teen(s) and their friends and will facilitate future conversations.

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Bibliography
Websites:

www.google.com www.wikianswers.com www.script.com www.dreamgrow.com www.blogspot.com wwwpacific.edu www.about.com www.businessreview.com www.ofcom.org.uk.com www.fictionfactor.com

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