You are the pilot. We are your Jet. Lets stream!

For CDN strategy and business consulting, training and technologies, visit www.jet-stream.com

From Internet Grade CDNs to Broadcast Grade CDNs

Intelligent CDN technology by Jet-Stream

Jet-Stream BV | Helperpark 290 | 9723 ZA Groningen | NL | T. +31 50 5261820 | F. +31 50 5264214 E. info@jet-stream.com | www.jet-stream.com

Imagine this scenario: telco subscribers are paying some of their hard-earned money

Who you gonna call?

to watch a football match, that great Ghostbusters lm or any other OTT (over the top) content. But then the stream underperforms. The quality constantly changes from HD to SD quality. Thats not what they paid for; they pay for a cinematic experience. Besides, it was advertised as being high quality so they should get what they paid for. So people start asking for refunds. But who do they turn to? The OTT provider? If they have a customer service desk at all, their response will be: Im sorry sir. Our CDN says everything is working ne, it must be the Internet or your local network, so dont call us. Their broadband access provider? We can imagine what their response will be: hey, the broadband service works, and you didnt buy the video rental service from us anyway, so dont call us. So the subscriber will get frustrated. Then, after another fruitless attempt the subscriber walks away from the service. For good.

Premium content deserves premium delivery

Todays OTT users are pioneers. Early adopters who accept that online video isnt

QoE is not QoS

always working or performing. Internet users accept that the Internet has quirks. And as for free videos, YouTube grade is good enough. However, that doesnt apply to the masses. Critical consumers that will not accept a best effort, QoE service, especially not when they pay for a broadcast grade service. So they expect, demand and deserve broadcast grade quality. Everyone of them. With every view. Broadcast grade means that even the smallest outage is unacceptable. That one minute downtime may not occur during an advertisement window. That one minute downtime may not occur during that major sports event. Broadcast grade means that the quality of the image and the audio is constant and guaranteed. It is QoS, not QoE. QoE cannot replace QoS. Quality of Experience is a euphemism because there is no constant quality of experience. QoE is a workaround for the real problem.

The real problem is that the Internet is simply not capable of delivering a broadcast

From Internet grade to Broadcast grade

grade service. And neither are Internet CDNs. The Internet is a collection of patched networks, without any capacity, performance or availability guarantee. There are no SLAs between CDNs, carriers and access providers. That, by itself, is a blocking issue for anyone trying to offer a premium service via Internet based CDNs. So the solution is to put CDN capacity within a telco network? Yes and no. Contrary to the Internet, a telco network is a managed network. That means a telco can actually offer end to end QoS and SLAs to OTT providers and subscribers. However, putting an Internet CDNs technology or a vendor CDN technology (that is heavily based upon Internet CDNs) on top of a telco network does not solve the problem. Thats because Internet CDNs are built upon best effort technologies such as caching and DNS. It is like putting a horse carriage on the German Autobahn. Caching does not guarantee that every user always gets the requested content in time. DNS does not guarantee that every user request is always redirected to the right delivery node.

Jet-Stream competitive advantages

Jet-Stream is the thought and vision leader. Jet-Stream does more than just technology. We relate to our clients business, their challenges. We dont just train how to deploy and operate a CDN, we also advise on strategy, marketing and sales. Jet-Stream is experienced. We have built up over 15 years of hands-on experience with CDN challenges, pitfalls and business cases. From a telecom operators view, and even more importantly, also from a system integrators and content owners view. Jet-Stream has respect for content.

It is a passive and unmanaged technology. Based on assumptions, not guarantees. No management, no 100% control. It usually works great. But best effort only. And Internet grade, not broadcast grade.

We have a background in media production, media exploitation, media consumption and media rights. The Jet-Stream CDN has been designed to meet both the telecom operators and the content owners requirements. Jet-Stream is disruptive. We entered this business to revolutionise broadcasting. We are the rst Content Delivery Network technology vendor focusing on researching, developing and licensing CDN technologies for IP network owners. Jet-Stream delivers.

The real challenge for this industry is to make sure that we get end-to-end SLAs, from

In the last 10 years Jet-Stream has deployed over 30 CDNs, which is more than most other vendors deployed together. Jet-Stream is premium.

Premium content deserves premium delivery.

CDN down to the subscriber. It is not a matter of getting subscribers to pay more for a premium service, it is a matter of getting them to pay at all for such a service. However... That is impossible when OTT providers use Internet CDNs. That is impossible when access providers use transparent internet caching. That is impossible when access providers use DNS and caching based CDNs.

Global CDN technology was designed in the late nineties. Nowadays, they still use these best effort technologies. And a CDN based on principles of best effort and quality of experience simply wont do. Not for premium content services. No vendor lock-in with Jet-Stream.

For Jet-Stream these insights arent new. We already had these insights when the company was started in 2002. That is why we researched completely new, managed technologies for content distribution, for request routing, for CDN federation and for CDN management. Technologies that guarantee a much higher uptime and guaranteed delivery performance. That enable end to end SLAs. QoS. Premium technologies. That is why we deployed more CDNs than all other vendors together. And that is why our CDNs are not just operationally but also commercially successful: we enable an end to end business case for the entire value chain. So far no other CDN has actually been protable for media delivery.

Other vendors offer a limited CDN environment that only works with their proprietary set of components. Jet-Stream supports a wide range of vendors thereby providing a true exible CDN environment. Compliant and future proof. Jet-Stream offers the lowest TCO, CAPEX, and OPEX. Contrary to other vendors we dont monetize appliances and overhead equipment. Everything is automated so a Jet-Stream CDN can be operated 24*7 by less than 2FTE, unattended.

CDN comparison
Internet CDN Telco Vendor CDN Jet-Stream CDN Internet CDN Telco Vendor CDN Jet-Stream CDN

Delivery network

The internet (unmanaged)

Telco Network (managed including last mile)

Telco Network (managed including last mile)

Reliability

Limited by Internet, DNS and caching In general Internet CDNs are compliant with most streaming protocols but have limited deployment Internet CDNs tend to deploy open technologies but are a very closed (black box) environment Limited to per country, per ISP basis. No per request, per le, per server granularity

Limited by DNS and caching (best effort). Appliances proven to be less stable than COTS services Vendors tend to reverse engineer protocols which is a liability in compliance and staying up to date Standard vendors only offer locked-in black box solutions

Proven uptime of over 99.999% Native support for many vendors guarantees fast and full compliancy with all popular streamingtechnologies Open architecture, multi-vendor support, very transparent service towards content publishers

Distribution technology

HTTP caching (passive, unmanaged, pull)

HTTP caching (passive, unmanaged, pull)

Managed Distribution (active push, active relaying, caching) Application Request Router (active, dynamic, instant, managed) Premium VOD and live streaming (for any screen, HD)

Compliancy

Request routing technology

DNS (passive, unmanaged)

DNS (passive, unmanaged)

Open

Focus

Generic service (website, app acceleration)

Generic service (website, app acceleration)

Granularity

Often limited per BGP network Finest granularity for request due to use of DNS or caching routing (per request, per IP or no per request, per le, address), Finest granularity for per server granularity content (per object, per server) Proprietary, limited monitoring system Open to integrate with any NOC monitoring system with extensive, wel-documented APIs Helping telecom operators and broadcasters prepare for tomorrows quality OTT delivery Yes, we know what it takes to operate a CDN on a daily basis

Media workow automation

Limited

Limited

Media Control Room and APIs (for OTT provider integration)

Monitoring

Proprietary, limited monitoring system

SLA level

Platform only

Network only

OTT broadcast grade (platform and network)

CDN licensing strategy

Defensive. To prevent loss of control over delivery and to monetize their technology

Defensive.To prevent loss of revenues from commoditized switching gear

Operationally successful

Most Global CDNs are operationally successful All Internet CDNs lose money (except for Akamai whose prots dont come from media delivery) Internet CDNs tend to require massive investments in hardware, and connectivity Internet CDNs need to be operated by dozens, hundreds staff members and require intense support services Fixed hierarchic caching platform

Most vendor CDNs are hard to implement and to get operational Standard vendors have not proven that their platforms are commercially successful Standard vendor CDNs tend to require massive investments in hardware and overhead hardware, linear per PoP Standard vendor CDNs require operation by dozens of expensive trained specialists and require intense Fixed hierarchic caching platform

Many examples of fast deployments and successfully operational CDNs Many examples of commercially successful CDNs Jet-Stream CDNs are built with exible software components, high density, no overhead hardware, no linear costs Thanks to easy interfaces and automation, can be operated by 2FTE, including support and billing

Operational experience

Yes, for global CDN services

Virtually all vendors dont run their own CDN

Commercially successful

Commercial experience

Internet CDNs failed to monetize their services (except for Akamai)

Some vendors claim to have run their own CDN but dramatically failed to monetize Minimal. Most vendors deployed only a few CDNs or are still trying to get them working

Yes, we run a commercial CDN on a daily basis, and it is protable (45%) Jet-Stream deployed over thirty CDNs since 2002, with some as large as 1Tbps of capacity Jet-Stream helped many customers migrate their legacy CDNs to new platforms Jet-Stream is a healthy, fast growing and protable business

Lowest CAPEX

Deployment experience

Only for their own CDN

Migration experience

No

No

Lowest OPEX

Architecture

Dynamic exible architectures

Commercially successful for licensed CDN

No

No No. For most vendors, CDN is a very small portion of their business. Some vendors monetize appliances, but not CDNs

Performance

Limited by Internet network, limited by virtualization, limited by caching and DNS

Most vendor appliances are unproven for long term performance

Proven performance in many installed environments

CDN licensing core business

No

Yes