Documente Academic
Documente Profesional
Documente Cultură
com
TechVISION
What Leading Mainframe Tech Execs Think
Seven Perspectives on IT
Left: Florence Hudson, IBM. Right column, from top: Alan Sloan, Macro 4; Anthony Mazzone, Innovation Data Processing; Duane Reaugh, DTS Software Inc.;
Don Jaworski, Brocade Communications Systems Inc.; John Rankin, CSI International; Bill Miller, BMC Software Inc.
TOC 220 S. 6th St., Suite 500,
Minneapolis, MN 55402 (612) 339-7571
To apply for or cancel your IBM Systems Magazine,
Mainframe edition subscription,
visit www.ibmsystemsmag.com.
WELCOME ■ 1 EDITORIAL
Duane Reaugh ■
8 ADVERTISING/SALES
DTS Software Inc. A S S O C I AT E P U B L I S H E R
Mari Adamson-Bray
(612) 336-9241
(mbray@msptechmedia.com)
Don Jaworski ■
9 SENIOR ACCOUNT MANAGER,
Brocade Communications Systems Inc. NORTHEAST & NORTHWEST
Kathy Ingulsrud
(612) 313-1785
John Rankin ■
10 (kingulsrud@msptechmedia.com)
ACCOUNT EXECUTIVE,
CSI International MIDWEST & EUROPE
Darryl Rowell
(612) 313-1781
Bill Miller ■
11 (drowell@msptechmedia.com)
BMC Software Inc. ACCOUNT EXECUTIVE,
SOUTHEAST & SOUTHWEST
Lisa Kilwein
(574) 988-0011
(lkilwein@msptechmedia.com)
Page 2 SALES & MARKETING
DEVELOPMENT MANAGER
Katie Swanson
[kswanson@msptechmedia.com]
© Copyright 2007 by International Business Machines (IBM) Corporation. This magazine
could contain technical inaccuracies or typographical errors. Also, illustrations contained
herein may show prototype equipment. Your system configuration may differ slightly. This
magazine contains small programs that are furnished by IBM as simple examples to pro-
vide an illustration. These examples have not been thoroughly tested under all conditions.
IBM, therefore, cannot guarantee or imply reliability, serviceability, or function of these
programs. All programs contained herein are provided to you “AS IS.” IMPLIED WAR-
RANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICU-
LAR PURPOSE ARE EXPRESSLY DISCLAIMED. All rights reserved.
All customer examples cited represent the results achieved by some customers who
use IBM products. Actual environmental costs and performance characteristics will
vary depending on individual customer configurations and conditions. Information
concerning non-IBM products was obtained from the products' suppliers. Questions
on their capabilities should be addressed with the suppliers. All statements regard-
ing IBM’s future direction and intent are subject to change or withdrawal without
notice and represent goals and objectives only. The following are trademarks
(marked with an *) of the International Business Machines Corporation in the United
States and/or other countries.
AIX IBM OS/400 System z
AS/400 IBM logo POWER TotalStorage
DB2 iSeries RS/6000 VM/ESA
Domino LTO S/390 VSE/ESA
ESCON MVS System i WebSphere
FICON OpenPower System p z/OS
i5/OS OS/390 System x z/VM
A complete list of IBM Trademarks is available online (www.ibm.com/legal/
copytrade.shtml). The following are trademarks (marked with an *) or registered
trademarks of other companies: Java and all Java-based trademarks are trademarks
of Sun Microsystems, Inc., in the United States and other countries. Microsoft,
Windows and Windows NT are trademarks of Microsoft Corp., in the United States
and other countries. Intel, MMX and Pentium are trademarks of Intel Corp. in the
United States and other countries. UNIX is a registered trademark of The Open
Group in the United States and other countries. SET is a trademark owned by SET
Secure Electronic Transaction LLC. Linux is a trademark of Linus Torvalds in the United
States, other countries, or both. Linear Tape-Open, LTO, the LTO logo, Ultrium, and
the Ultrium logo are trademarks of Certance, HP and IBM in the U.S. and other
countries. Other company, product and service names may be trademarks or service
marks of others.
IBM Systems Magazine, Mainframe edition (ISSN# 1074-7052) is published
monthly by MSP TechMedia, 220 S. 6th St., Suite 500, Minneapolis, MN 55402.
The articles in this magazine represent the views of the authors and are not necessarily
those of IBM. Printed in the U.S.A.
TechV IS I O N 2 0 0 7
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
RESTORATION
HARDWARE
brated as one of the most secure servers on the
planet.
The headache of growing complexity in manag-
ing multiple systems has organizations reaching
for the aspirin. The ability to manage an IT envi-
ronment from a single mainframe interface holds
allure for an increasing number of companies as
they struggle to manage growing and consolidated
technology environments.
And it’s impossible to swing a stalk of corn
without hitting an article or a television set broad-
casting the importance of going green. The IT field
isn’t immune from the expanding and voracious
thirst the world has for energy. In fact, recent stud-
ies warn that energy consumption will be the
largest expense in IT budgets in the not-too-distant
future. The good news is, today’s mainframe can
run an IT environment more cost-effectively
and efficiently than the proverbial server farm.
Like the IBM System z platform, the solution
providers featured in this special supplement work
to provide products and services to address these
and additional customer needs. Successfully deliv-
he more things change, the more they stay
T
ering solutions of value is a whole lot easier when
the same. What comes around goes around. you have strong partners by your side. Our publish-
What’s old is new again. And, no, I’m not ing endeavors are strengthened by our partnerships
talking about Jackie O sunglasses and gladiator with the companies and individuals featured in this
sandals. I’m referring to the mainframe. supplement, as well as by our long-standing rela-
The mainframe is hot, but for substantive rea- tionships with our readers.
sons. Today’s organizations face myriad challenges As always, we welcome your article ideas as we
that the mainframe is uniquely positioned to solve. strive to bring you content that helps you more
Server sprawl is an ongoing problem for many effectively address the business and technology
companies. The IBM* System z* platform, with its challenges we all inevitably face.
PHOTO BY CRAIG BARES
TechV IS I O N 2 0 0 7 | 1
>>>>>
2 | TechV IS I O N 2 0 0 7
Why Florence Hudson believes in the
future of the mainframe BY SHIRLEY S. SAVAGE
Championing
the Revival
n the eyes of Florence Hudson, IBM* vice president of cooling, software and people can be the largest part of
TechV IS I O N 2 0 0 7 | 3
>>>>>
server for a logically partitioned environment. When that the mainframe gives them. It allows you to scale to
you do put these virtualized servers onto one system, play with the big guys. The top 25 banks in the world
you know that it’s highly secure. That’s important with run on mainframe. So when a company like Nexxar
all of the hackers out there. If companies are trying to wants to play with the big boys in a 24-7, global
collaborate between their business partners and their world, they’re where they want to be.
clients, a lot more people have access to the systems. We did a study asking the newer clients why they
They’re not closed boxes anymore. People see the bought a mainframe. These clients said it was because
opportunity of consolidation and virtualization to save of the security, the scalability and the cost-savings
cost, the most secure server platform they can get, very potential of consolidation.
high levels of scalability—you can get a System z9
Business Class machine for 26 MIPS and go all the way Q: Which technologies and applications are customers
to 18,000 MIPS on the high-end Enterprise Class asking IBM to bring to the platform?
machine. We have large companies that are consolidat- A: In the service-oriented architecture environment,
ing to the mainframe, like Nationwide, the insurance customers want to use the mainframe as a secure data-
and financial services company that spoke at serving hub. They want to consolidate their data to have
LinuxWorld last year. Nationwide is consolidating hun- the highest levels of security. They also want to use it as
dreds of servers to Linux* on the mainframe and the a message hub. So they really want it to be the
company projects saving $15 million over three years. enterprise-wide manager or an end-to-end security-level
We have new companies that are seeing the value of manager. By leveraging IBM software like Tivoli*
the scalability, the security and the potentially lower costs Federated Identity Manager*, you can manage work-
of the mainframe. We have a company called Nexxar loads, resiliency and security between the System z
Financial Group, which is a financial-services company server and the software. Multiple industries, such as telco
that consolidated x86 Intel* servers to the System z plat- and the federal government, are interested in doing this.
form and saved about 75 percent of its people cost in We also see clients that are trying to co-locate, or
managing its information technology. Hoplon locate their application-serving and data-serving
Infotainment is a gaming company—it’s a massive multi- capability in the same place. They want to do that for
user online gaming company—and is using a mainframe performance, scaling and cost reasons. As an example,
and Linux. The changes to mainframe were wonderful for Baldor Electric Company, which makes electric motors,
the company’s IT team, since it was able to keep coding consolidated its SAP application servers from distrib-
in the Linux environment it understood. The company uted platforms to the mainframe. It was already using
also gets high levels of security. As the company says, DB2* for z/OS*, so Baldor has an integrated environ-
gamers are pretty good hackers. The company has to ment. Baldor came to the mainframe environment and
maintain the gaming environment and not let anyone its IT costs as a percent of corporate revenue dropped
mess with it or get into the admin system. The company from 1.2 percent down to less than 1 percent. In con-
also uses the capacity on demand features, where you can trast, another company went from a consolidated to a
pay for performance that you need, when you need it. distributed environment and saw its IT costs rise to 2.5
There are so many people that are seeing the value continued on page 12
4 | TechV IS I O N 2 0 0 7
continued from page 4 A: To build the next generation of mainframe enthusiasts
percent of corporate revenue, according to a study. and resources, we have an IBM Academic Initiative for
We’ve also announced a simplification effort and are System z that has educated more than 30,000 students on
spending $100 million over the next few years between mainframe skills through more than 300 colleges world-
IBM Systems and Technology Group and Software wide. We also just announced a new System z ecosystem
Group to simplify the mainframe environment. The aim called “IBM Destination z," which includes ISVs, systems
is to have mainframe be even more cost-effective. integrators, resellers and academic institutions worldwide
that have System z resources to help clients get to
Q: In terms of training, since most companies have been Destination z and the great energy efficiency, virtualiza-
using a distributed environment and are now going to tion, openness, security, scalability, resiliency and avail-
mainframe, how large is the mainframe work pool? ability the mainframe delivers. (For more information on
A: Joe Clabby of Clabby Analytics contends there’s a big- Destination z, see www.ibm.com/systems/destinationz/.)
ger lack of database-administration skills than mainframe
skills since a lot more database administrators are needed, Q: What about the global distribution of customers? Are
especially if you need one person for every 20 servers. there regions or countries where mainframe is taking off?
With the mainframe, you can increase the number of Are you seeing growth in established regions?
MIPS installed and reduce the operating staff over time. A: The Asia-Pacific region had wonderful growth the
On the other hand, IBM is rejuvenating the entire first quarter this year. Other key areas are the emerging
mainframe workforce. IBM made a commitment markets in China and India. We just had a very success-
through the Mainframe Charter a few years ago that we ful event in India called Innovizion. We had 130 CEOs
would have the goal of educating 20,000 new people on and CIOs at this event as well as analysts and press.
mainframe by 2010. Through IBM’s academic initiative, There’s real interest in how to use mainframes to com-
we’ve already reached 27,000 new people and it’s only pete in the global markets. Latin America is a good
2007. They’re not all in the workforce yet, but we’ve market for the mainframe—the Hoplon Infotainment
started a more expansive marketing campaign around Company is based in Brazil. Our established markets in
the academic initiative to have partners and customers the Americas, Europe and Asia are realizing growth,
mentor these kids—to get involved so the kids can not and the word is getting out to all corners of the world.
only learn in class but learn in reality. Then the compa-
nies can hire them when they graduate. Kids see this Q: How does IBM capture the attention of the WinTel gener-
stuff and say, “Wow, this is so cool!” ation who might think mainframe is “so 20th century”?
What kind of feedback do you get? I know you do a lot of
Q: What mainframe technologies should customers expect work educating young women about the computing field.
from IBM in the near future and in the long term? A: What I think is most valuable for clients and for kids
A: Our specialty engines are one of the key innovations is to help them understand the real value that these
we’re bringing to the platform. They’ve been very popular systems bring. When I talk to young women about
with our clients. They’re a price-performance enhance- computing or information technology, I point out how
ment and an accelerator for some of these environments. it makes the world better for them.
We have the Internal Coupling Facility that we For instance, IBM has a highly secure and available
announced in 1997, the Integrated Facility for Linux, environment so not only can we find your mom’s
which was announced in 2001, and System z mammogram, but also make sure no one else can see it.
Application Assist Processor, called the zAAP, that we Plus, we do pattern recognition between the current one
announced in 2004 for Java* environments. IBM is and the last one to make sure your mom is OK.
delivering ongoing innovation to the market that’s help- Young kids really want to help the world. I try to
ing customers leverage new computer environments like personalize the value for the kids and for the compa-
Linux and Java integrated with the traditional and lega- nies. We try to make it very real. The kids love the
cy data and transaction systems that are running their elegance of the mainframe environment. The point is to
businesses. We’re helping customers have an improved let them feel it and touch it.
way to bring those new workloads to the mainframe. I’ve hired a summer intern from Princeton University
In 2006, we announced the z Integrated Information this year. Before he arrives, I’ve asked him to browse the
Processor, or zIIP, that’s optimized for data workloads Internet and see what IBM’s image is. Tell us what our
and works closely with DB2. We just announced zIIP competitors’ images are. And tell us what we need to do.
exploitation for Internet Protocol Security functions I’m looking to get insight. I’ve told kids that they’ll have
too, so customers are able to leverage the zIIP for the different ideas than the people here. The more different
networking environments. your ideas, the more important they are. IBM needs to
hear it. I really believe in nurturing the next generation.
Q: What is IBM doing to help clients find and leverage
resources to take advantage of the benefits of the Shirley S. Savage is a Maine-based freelance writer.
System z platform? Shirley can be reached at ssavage@maine.rr.com.
1 2 | TechV IS I O N 2 0 0 7
PHOTO BY E.J. CARR
BACKGROUND
THOUGHTS ON TECHNOLOGY
TechV IS I O N 2 0 0 7 | 5
PHOTOS BY E.J. CARR
6 | TechV IS I O N 2 0 0 7 TechV IS I O N 2 0 0 7 | 7
PHOTO BY TONY PEARCE
THOUGHTS ON TECHNOLOGY
<<<<<
Continued growth in the storage arena is a
given, due to the security and reliability TO LEARN MORE
advantages of the mainframe. With our 1818 Lakefield Court S.E.
strong background in storage and our unique Conyers, Ga. 30013
“rules-engine” technology, we are well posi- www.DTSsoftware.com
tioned to help our customers address the (770) 922-2444
challenges of managing so much data. info@DTSsoftware.com
8 | TechV IS I O N 2 0 0 7
PHOTO BY MELISSA BARNES
BACKGROUND
THOUGHTS ON TECHNOLOGY
TechV IS I O N 2 0 0 7 | 9
PHOTO BY ERIC WAGNER
BACKGROUND
THOUGHTS ON TECHNOLOGY
1 0 | TechV IS I O N 2 0 0 7
PHOTO BY GEORGE CRAIG
THOUGHTS ON TECHNOLOGY
TechV IS I O N 2 0 0 7 | 1 1