Advances in Data Analysis and Classication (ADAC)

Theory, Methods, and Applications in Data Science

http://www.springer.com/journal/11634

Call for Papers for a Special Issue on

Data Analysis and Classication in Marketing

The Springer Journal Advances in Data Analysis and Classication (ADAC) will publish a Special Issue on Data Analysis and Classication in Marketing. For more than ve decades, marketing has been an important eld of application for a multitude of data analysis and classication methods. The sophisticated collection of adequate data from customers and competitors as well as the purposeful application of methods like, e.g., cluster, conjoint, correspondence, (co)variance structure, discriminant, factor and regression analysis as well as multidimensional scaling and articial neural networks have become widely accepted standards in the treatment of marketing problems. Decision support is provided in that way for market segmentation, market structuring, target marketing/advertising as well as new product development, pricing, positioning, and cross-media communication, to mention only few. The lessons learned from small and large-scale applications have motivated marketing researchers to develop dedicated methods and to further improve existing methods with regard to their elds of application. Since the theoretical and methodological standards in the elds of interest are very high today, promising adoptions of data analysis and classication methods from theory or other application elds are challenges of continuous importance. The present Special Issue of ADAC is intended to highlight recent developments regarding the cited aspects in marketing. It is designed to encourage further research and to collect a range of high quality research and survey papers from the eld of Data Analysis and Classication in Marketing. Topics of particular interest include, but are not limited to: innovative methods for data analysis and classication in marketing and marketing research, in-depth investigations of established data analysis and classication methods in marketing and marketing research, as well as, the development and empirical verication of analysis and classication methods for new types of marketing data. Submissions may focus, for example, on the following elds of application: market basket analysis using scanner or online consumer data, market segmentation using new types of consumer data (e.g. videos, pictures), new approaches to (online) preference measurement, data-driven personalization of products, services, or web sites for marketing purposes, integration of consumer data into new product development and pricing processes, (re-)positioning of brands, products/services or companies, as well as market structuring and consumer behavior analysis using social media data.

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In addition, we also explicitly encourage the submission of manuscripts on successful applications of data analysis and classication methods in new elds of marketing, beyond the beaten paths. Papers should be written in LaTeX, following the instructions given below. Submitted papers must contain original, unpublished work that has not been submitted for publication elsewhere. All manuscripts will undergo a double-blind reviewing process. Submission details. The full paper should not exceed 15 pages (A4 or Letter size with 12 point), including illustrations and tables. The front page of the manuscript must contain a concise and informative title, the names, afliations, postal and e-mail addresses of all authors, telephone, and fax number of the corresponding author, an abstract of 810 lines, and 46 keywords which can be used for indexing purposes. Further formatting instructions are given on the journals homepage http://www.springer.com/journal/11634 or can be downloaded from the website http://www.stochastik.rwth-aachen.de/adac.php. The pdf le of the manuscript should be submitted by e-mail to Prof. Daniel Baier: daniel.baier@tu-cottbus.de. Important dates: Submission of manuscripts: December 31, 2011 (earlier submissions are explicitly encouraged). Notication to authors after reviewing: March 31, 2012 (tentative). Final papers for the Special Issue: July 31, 2012 (tentative).

Editors: Prof. Dr. Daniel Baier Institute of Business Administration and Economics, BTU Cottbus Erich-Weinert-Strae 1, D-03046 Cottbus, Germany Phone: +49-(0)355-692923; Fax +49-(0)355-69 2921 daniel.baier@tu-cottbus.de, www.tu-cottbus.de/marketing Prof. Dr. Reinhold Decker Bielefeld University, Department of Business Administration and Economics P.O. Box 10 01 31, 33501 Bielefeld, Germany Phone: +49-(0)521-1066913; Fax: +49-(0)521-1066456 rdecker@wiwi.uni-bielefeld.de, www.wiwi.uni-bielefeld.de/en/marketing

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http://www.springer.com/journal/11634