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Value is...
Source: Retail Without Boundaries: Innovation from around the world, Chain Store Age, InterbrandDesignForum, August/September 2011
Cencosud, Chile
Sources: P&G and Mall.cz introduced First Virtual Drugstore in Czech Republic, P&Gs website, Oct.2011 http://news.pg.com/blog/innovation/pg-and-mallcz-introduced-first-virtual-drugstore-czech-republic
ShopBox
ShopBox store at Brooklyns Dekalb market. The store, a recycled, retrofitted and completely unmanned steel shipping container, allows shoppers to browse products through storefront-like windows and then using an order-by-text system to complete a purchase. All items are then shipped directly to their home. While being highly experimental, ShopBox nonetheless challenges conventional thinking around what a store is.
Source: The future of retail the destination is you, Retail Prophet, Oct. 2011
TV Adver-Buying
If you like the shoes that Tina Fey is wearing on 30 Rock, pause the show, select the shoes in the size you need and buy them by waving at your television. Then hit play to continue watching the show. Internet TV will blur the lines between surfing and viewing and allow for contextual product placement within taped and even live programming. Furthermore, companies like MasterCard are playing with motion and sound driven TV payment based on their QkR payment platform, making checkingout instant and easy.
Source: The future of retail the destination is you, Retail Prophet, Oct. 2011
give us somewhere to stay and play, get us involved and make us truly feel we belong no matter what age we are. The proof is out there. Fabulous
stores, temporary restaurants, mobile stores, pop-up shops, flash sales, branded events, Facebook storefronts, online sharing designing something thats
Source: Retail Without Boundaries: Innovation from around the world, Chain Store Age, InterbrandDesignForum, August/September 2011
Source: The next evolution: Store 3.0, Deloitte 2011 & The future of retail, PSFK 2011
Source: Retail Without Boundaries: Innovation from around the world, Chain Store Age, InterbrandDesignForum, August/September 2011
Source: In-store Marketing Institute Digital Signage Expo 2011 Overview, March 2011
Key Insight: Providing education at the shelf can influence shoppers to buy new products. Activation: Complement a digital display at the shelf with online elements and unique packaging. Description: Henkel is educating shoppers along the entire path to purchase - from its website to digital displays at shelf. A small LCD screen on this display plays a "World of Crystals" commercial when shoppers press the red button
Source: In-store Marketing Institute Henkel Ties Online Message with Shelf Screens, March 2011
SIDEWALK OSCAR WINNERS Theres a interactive Oscar display in New York that allows passers-by to take a digital photo yielding the golden statue. Its real-life red carpet moment for anyone looking to achieve the coveted award (even if it is just for pretend).
Regular folk can have their glam picture sent to their own personal email account to display and share the fun. This interactive Oscar display is a great way to get pumped up for the awards show!
http://www.trendhunter.com/trends/interactivesidewalk-oscar-winners#!/photos/101723/1
Source: http://www.youtube.com/watch?v=xFgvNMN2DiQ
By the looks of the Repetto Window Display, stores are warming to the idea of interactive marketing. This storefront in particular projects a beautiful ballet dancer whose movements are pretty much controlled by passersby. As they wave their arms, they change the image that appears on the screen.
The proposed interactive shop window differs from existing touch screen technology by using a series of cameras to generate two stereo or 3D images that are processed by visualization software to control the display.
The display allows customers to purchase and collect items via hand gestures. It also memorizes whats been purchased, shopping trends and much more. The interactive window display will give a whole meaning to window shopping.
Source: http://www.youtube.com/watch?v=rFuUFeQIdpk
Source: Google opens first physical store, In-storetrends, Oct. 2011 & Amazon testing 7-eleven package pickup lockers, Mashable, Sep.2011
Google Chrome Store in PC World Google first physical store Called Chromezone, Google opted to partner with PC World to create a store-within-a-store (SWAS) concept in London, occupying 285 square feet featuring its new Chromebook laptops & accessories.
Googles foray into store-based retail can be seen as another step in Googles strategy to drive consumer awareness, learn about physical and digital tie-ins (i.e., consumers research online and buy in-store; they look at products in-store and buy online) and further re-enforce Googles positioning.
Source: Google opens first physical store, In-storetrends, Oct. 2011
Furthermore, a survey of 1,000 UK men aged between 18 and 64, conducted by SPA Future Thinking, shows there is a latent demand for products and new ways for men to be marketed to: Men want to shop and do take pride in their appearance 47% said they would be interested in a dedicated manshop an outlet selling only male grooming products.
Source: Trendcentral July 2011 & Interest rate in male beauty brands rises, MarketingWeek, Sep.2011
Today, pop-up has become a legitimate channel strategy. Everyone has turned to these temporary formats to reach consumers wherever they are. From pop-up bars, cinemas, galleries, insurance, restaurants and shops at airports, shopping centres, parks, anywhere...
Retail Today and Tomorrow... bridging the digital and physical landscape
Virtual Shopping Windows that create a physical touchpoint for brands...
eBay comes out of cyberspace to open pop-up stores in the UK & USA
EBay has opened holiday pop-up locations in New York, San Francisco and London that let consumers scan a barcode and buy products on the spot, using mobile phones. EBays London pop-up store - the "eBay boutique - open from Dec. 1 to Dec. 5, will feature physical products -- examples of whats available online -- with so-called QR codes consumers can scan with mobile devices to buy through EBays marketplace, the worlds largest.
Retail Today and Tomorrow... bridging the digital and physical landscape
eBay comes out of cyberspace to open pop-up stores in the UK & USA
In New York and San Francisco, the company is letting consumers buy items online through storefronts that feature digital screens with scannable price tags. The displays also let users simultaneously make a donation to the Marine Toys for Tots Foundation, an organization that gives toys to kids in need.
Source: http://www.youtube.com/watch?v=TAO0wDQZSXY
Retail Today and Tomorrow... bridging the digital and physical landscape
Net-A-Porter Window Shops Net-A-Porter has celebrated the launch of its latest collection with Karl Lagerfeld by creating five augmentedreality enhanced events/pop-up Window Shops in New York, London, Berlin, Paris and Sydney.
It also used this concept to celebrate Fashion's Night Out back in September 2011. Video: http://www.youtube.com/watch?v=uvH2YMquZxI&featur e=endscreen&NR=1
The Nescafe Nomadic Cafe Centre is a concept created in hopes to attract new coffee drinkers to unusual locations, this pop-up and portable Nescafe Nomadic Cafe Centre may be perfect for any special event like SXSW or even fashion shows. With natural timbers with glossy smooth surfaces, the mobile cafe features glass on both sides, allowing for a brighter and cleaner outlook.
Source: http://www.trendhunter.com/trends/nescafe-popup-coffee-concept#!/photos/106599/5
Retail Today and Tomorrow... rethinking square footage & going to the city
Walmart small-format strategy
Walmart is currently targeting urban areas in major cities as a key component of its multi-format growth strategy. The small formats reflects the companys plan to enter untapped markets while also addressing changes in the economy and consumer behaviour that have made "onestop shopping" at a distant supercenter far less appealing than it used to be.
Source: Walmart Sets Aggressive Small-Format Strategy & Store Check: Walmart Express, In-Store Marketing Institute, March 2012 & Aug.2011
Retail Today and Tomorrow... rethinking square footage & going to the city
Walmart small-format strategy
Walmart's 3 small formats: 1. The new Walmart on Campus and the smallest of the formats with 3,000-squarefoot store. 2. Walmart Express is a roughly 15,000-squarefoot format. Sized somewhere between a convenience store and a drugstore, Walmart Express fits into dense urban areas, but is also formulated for rural areas too sparsely populated to support a supercenter.
3. The mid-sized Neighbourhood Market will be rebranded as Walmart Market stores range in size from 25,000 to 70,000 square feet.
Source: Walmart Sets Aggressive Small-Format Strategy & Store Check: Walmart Express, In-Store Marketing Institute, March 2012 & Aug.2011
Retail Today and Tomorrow... rethinking square footage & going to the city
Best Buy
Best Buy is aggressively expanding its store formats to small-footprint with Best Buy Mobile stores and Best Buy Express kiosks. Its also looking to downsize its bigbox stores by subleasing space to smaller retailers.
Considering that the average size of a traditional Best Buy store is 40,000 sq/ft, it is hard for the retailer to penetrate urban areas. These kiosks enable Best Buy to reach the on-the-go shopper in bustling urban areas.
Aldi
Aldi in Germany has included a fresh bakery kiosk in the rear of its stores that keeps bread and other baked goods warm and fresh for longer periods of time. When the customer decides on the product they wish to purchase, they simply press a button and the bread is dispensed. This kiosk increases the feeling of freshness while also filling the room with a fresh, pleasant aroma.
Source: Retail Without Boundaries: Innovation from around the world, Chain Store Age, InterbrandDesignForum, August/September 2011 & A comparison in Kiosk based retailing,, Instoretrends, Aug. 2011
Greatest benefits are: Efficiency Cost savings (i.e., low start-up costs)
PDAs that give access to information about a range of products, enable comparisons and provide information
about stock availability. In this case, the role of the sales assistant is enhanced by the technology so that they have a greater level of confidence and are better equipped to help the customer. (4) In terms of important technologies, touch screens had 76% of respondents ranking them as either 'extremely' or 'somewhat important', followed by Internet connection, printers and credit card readers. (3)