Type Traded as Industry Founded Founder(s) Headquarters Area served Key people Products Services Revenue Profit Total

assets Total equity Employees Parent Subsidiaries Website

Public company NSE: TATAMOTORS BSE: 500570 NYSE: TTM BSE SENSEX Constituent Automotive 1945 JRD Tata Mumbai, Maharashtra, India Worldwide P. M. Telang, (MD) C. Ramakrishnan, (CFO) Automobiles Commercial vehicles Automotive parts Vehicle leasing Vehicle service US$ 27.629 billion (2011) US$ 1.653 billion (2011) US$ 23.131 billion (2011) US$ 4.683 billion (2011) 53,151 (2011) Tata Group Jaguar Land Rover TDCV Tata Hispano www.tatamotors.com

Introduction:
Tata Motors Limited (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is an Indian multinational automotive corporation headquartered in Mumbai, India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches. Tata Motors is ranked #359 globally in Fortune Global 500 list in 2011. Tata Motors is South Asias largest automobile company; it is the leader in commercial vehicles and among the top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and second-largest bus manufacturer. It has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune, India, as well as in Argentina, South Africa, Thailand and the United Kingdom. Tata Motors has produced and sold over 6.5 million vehicles in India since 1954. Originally a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times.. Tata Motors was ranked as India's 3rd Most Reputed Car manufacturer in the Reputation Benchmark Study - Auto (Cars) Sector, launched in April 2012. Tata Motors is a cross-listed company; its stock trades on the Bombay Stock Exchange and the New York Stock Exchange.

History
Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The company expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. So in 1998 it launched Tata Indica, India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK. Tata acquired Spanish bus and coach manufacturer Hispano Carrocera in 2009. In 2006 it formed a joint venture with Marco polo S.A. of Brazil, and introduced low-floor buses in the Indian Market under the name Tata Marco polo Bus. Recently, it has acquired British Jaguar Land Rover (JLR), which includes the Daimler and Blanchester brand names.

Company profile:
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 23,133 crores (USD 27 billion) in 2010-11. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is the world's fourth largest truck and bus manufacturer. The company's over 25,000 employees are guided by the vision to be ''best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics.'' Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 6.5 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. The company's dealership, sales, services and spare parts network comprises over 3,500 touch points. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. JLR supports two state of the art engineering and design facilities and three manufacturing plants (Sol hull, Castle Bromwich & Hale wood) in the UK. In 2004, Tata Motors acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marco polo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008. Tata Motors (SA) (Proprietary) Ltd., Tata Motors' joint venture with Tata Africa Holding (Pty) Ltd., has its assembly plant in South Africa at Rosslyn, north of Pretoria, in the Gauteng province of South Africa. The plant can assemble, from semi knocked down (SKD) kits, light, medium and heavy commercial vehicles ranging from 4 - 50 tones. Tata Motors is also expanding its international footprint, established through exports since 1961. The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia, CIS, Russia and South America. It has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal. The company today has R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed minitruck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking Forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which

signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its mono-volume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The lean design strategy has helped minimize weight, which helps maximize performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint. In May 2009, Tata Motors ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world standard trucks called Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost. In October 2010, Tata Motors launched the Tata Aria, the first Indian four-wheel drive crossover. The Tata Aria redefines several benchmarks with its design and technologies, offering class leading features that take comfort and safety to a new height. Tata Motors is equally focused on environment-friendly technologies in emissions and alternative fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has also been implementing several environment-friendly technologies in manufacturing processes; significantly enhancing resource conservation. With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

Vehicle produce by Tata motors:

Expansion

The 2nd generation Tata Indica V2's fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a station wagon design based on the earlier 'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari

(1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous.

Jaguar XJ

Hispano at the 2008 FIAA in Land Rover Madrid

Tata Marco Polo released a low-floor bus in India and now it is widely used as public transport in Delhi, Mumbai, Pune, Chennai, Hyderabad, Kanpur, Bangalore, Chandigarh and Lucknow. Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo S.A. of Brazil. This joint venture is to manufacture and assemble fully built buses and coaches targeted at developing mass rapid transportation systems.

Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive production car in the world at about 120,000 (US$3,000). The city car was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi. Tata has faced controversy over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Tata had set up a factory in Sanand, Gujarat and the first Nanos were rolled out in summer 2009. .Tata Ace

Tata Ace was India's first mini truck Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May 2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport.

Compressed air car

Tata One CAT Motor Development International of France has developed the world's first prototype of a compressed air car, named One CAT. In 2007, MDI owner Guy Niger was reported to have "the backing of Tata" It has air tanks that can be filled in 4 hours by plugging the car into a standard electrical plug. In 2008 MDI planned to also design a gas station compressor, which would fill the tanks in 3

minutes There are no gasoline costs and no fossil fuel emissions from the vehicle when run in town, but "the compressed air driving the pistons can be boosted by a fuel burner The lack of a combustion engine means no oil to change either. The Mini CAT requires only one liter of vegetable oil that needs replacing about every 30,000 miles.

Electric vehicles
Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries. The company has indicated that the electric Indica would be launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in Norway in 2009 Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in electric vehicle technology firm Milfoil Greenland/Innovasjon of Norway for US$1.93 million, which specializes in the development of innovative solutions for electric vehicles, and plans to launch the electric Indica hatchback in Europe next year. On September 17, 2010, Tata Motors presented to the DTC (Delhi Transport Corporation) four CNGElectric Hybrid low-floored Star buses to be used for Commonwealth games. These are the first environmentally friendly buses to be used for public transportation in India.

Operations

The Tata Safari DiCOR is one of Tata's bestselling vehicles in India and also has been fairly successful in the Mediterranean and Eastern Europe.

Tata has tried to revamp all its models in order to satisfy the consumer.

The purchase of Jaguar and Land Rover is expected to help give Tata Motors gain a foothold in the European and American markets.

Tata relies on its subsidiaries for sales outside India. Seen here is the Range Rover Sport.

Tata Xenon is Tata's bestselling vehicle in Europe.

Tata in India

A loaded Tata truck on a Rajasthan highway. Tata Motors Limited is Indias largest automobile company, with revenues of 356.5148 billion (US$7.11 billion) in 200708. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles in India with products in the

compact, midsize car and utility vehicle segments. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).

Passenger cars and utility vehicles

Tata Prima concept car

Tata Nano Europe

Tata Star bus Low Floor 1610

Tata Marcopolo buses in the Delhi BRT.

Polices used by Tata motors: CSR polices:

Tata Motors has always been a company that cares about the future... True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labor and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations. Tata Motors believes in technology for tomorrow. Our products stand testimony to this. Our annual expenditure on R&D is approximately 2% of our turnover. We ensure that our products are environmentally sound in a variety of ways. These include reducing hazardous materials in vehicle components, developing extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has been making conscious efforts in the implementation of several environmentally sensitive technologies in manufacturing processes. Tata Motors' concern is manifested by a dual approach 1. Reduction of environmental pollution and regular pollution control drives 2. Restoration of ecological balance

Cleaner Technology - Going Green: Tata Motors has been at the forefront of the Indian
automobile industry's anti-pollution efforts by introducing cleaner engines. It is the first Indian Company to introduce vehicles with Euro norms well ahead of the mandated dates. Tata Motors' joint venture with Cummins Engine Company, USA, in 1992, was a pioneering effort to introduce emission control technology for India. Over the years, Tata Motors has also made investments in setting up of an advanced emission-testing laboratory. With the intention of protecting the environment, Tata Motors has upgraded the performance of its entire range of four and six cylinder engines to meet international emission standards. These engines are used in Tata Motors buses in the Indian market, as well as in over 70 export markets.

Tata Motors is constantly working towards developing alternative fuel engine technologies. It has manufactured CNG version of buses and followed it up with a CNG-Electric Hybrid Bus, which is indeed a benchmark in terms of emission quality. It has recently showcased its technological excellence in the form of the Fuel Cell Bus. This environment friendly bus has water as the only byproduct, thereby eliminating all kinds of emissions.

Society First: Driver Training Programmers: Tata Motors leads a number of driver training
programmers across the nation with a view of ensuring safety of all its passengers. These programmers have also been aimed to increase employment and hone the skills of the drivers. A trained driver always derives more from any vehicle leading to better fuel efficiency and lower emission levels.

Mass Transportation: Tata Motors has always been a supporter of mass transportation by
modes such as buses and trains, leading to considerably lower pollution levels and decongestion of Indian roads as compared to private modes of transportation. We have always supported advance mass transportation programmers such as Bus Rapid Transit Systems and have worked on development of specific products that perfectly suit these applications.

Safety: Tata Motors buses are equipped with numerous safety features to ensure that the
passengers experience a secure journey. Especially, the Skool Buses from Tata Motors have a number of safety features like tooth guards, padded windows, and many more to ensure extra safety for the children. Many safety features in these buses are in addition to the ones mandated by the Government.

Community Development: In addition to all above mentioned activities, Tata Motors takes
initiatives to contribute to the society in other areas like health and education. Along with conducting training programmers for drivers, Tata Motors also organizes health camps, dental check-up and eye-check up for them. Tata Motors goes a step further by reaching out to these drivers' families by educating their children. Tata Motors also organizes camps where games, quiz and drawing competitions are organized for the drivers' children.

Conclusion:
Tata motors is Indias largest automobile manufacturer. They firmly believe in providing the customer VALUE FOR MONEY, FOR YEARS through their products & services. Quality, safety & service have been given as much considerations as productivity, cost & delivery.

Bibliography:
http://www.tatamotorsfullthrottle.com/privacy-policy http://en.wikipedia.org/wiki/tata_motors