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Executive Summary
Cloud computing is one of the fastest growing, and potentially most exciting IT innovations in a generation. Cloud computing is a major step-change in the evolution of IT, providing the means through which services ranging from computing power, storage and networks to software, applications and business processes can be delivered as and when needed. Cloud computing, however, is not without controversy with vague definitions of whats in the cloud and heated debate regarding the best deployment model. Following on from previous surveys in 2009 and 2010, Colt, a leading provider of integrated managed IT and networking solutions, again has commissioned industry research amongst CIOs to explore current attitudes and adoption levels of cloud computing. The aim being to provide an evidencebased view of cloud sentiment and deployment in European enterprises in 2011. The results of the Colt European CIO Cloud Survey are based on more than 500 interviews with IT decision makers in a cross-section of organisations with some level of familiarity with cloud computing. At least 100 interviews were conducted in each of the UK, France, Germany, Spain and Benelux. The research finds that although still in early adopter territory, with relatively few company-wide cloud implementations, the cloud agenda has shifted beyond concerns about security to a wider view of risk. It also highlights various challenges associated with supplier lock-in and transition. Despite such concerns, cloud services look set to dominate the IT landscape in next couple of years and those enterprises taking a more holistic view of the benefits, drawbacks and various models of cloud seem best placed to make informed choices to deliver a more agile operating model and sustainable ROI.
Other 14% Chemicals & petroleum manufacturing 2% Media Services 3% Consumer products manufacturing 4%
High tech products manufacturing Online 16% retail / wholesale Financial services 5% Industrial products 9% manufacturing 7%
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The key challenges for cloud adoption are ease of transition (58%), quality assurance (55%), cost justification (55%) and regulation on security and control of customer data (54%) The top five cloud applications deployed company-wide are website hosting (24%), email hosting (23%), database hosting (22%), servers (22%) and storage (20%)
Security is deemed an ongoing issue that goes beyond cloud (74%) but is certainly a priority in evaluating and managing IT delivered via cloud (80%) 43% say it will not prevent them adopting more cloud services
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Cloud supply
As in 2010 the key requirement of a cloud supplier is that they provide data security and privacy (73%) having strong business continuity and disaster recovery processes has grown in importance (70%), whilst providing performance SLAs (67%) remains the third biggest consideration
Methodology overview
The Colt CIO Cloud Survey was conducted by Loudhouse, an independent marketing research consultancy based in the UK. The survey comprised more than 500 online interviews IT decision makers in companies with a turnover of at least 100K and some level of familiarity with cloud computing. The research was conducted in January 2011. At least 100 interviews were conducted in each of the UK, France, Germany, Spain and Benelux.
Most prefer to use a mix of cloud suppliers (71%) rather than relying on a single service provider (25%) 2011 is a year that will define cloud adoption across Europe. Whilst awareness and definitions of cloud models preoccupied end-user businesses (and the IT industry) in 2009 / 2010, there is a tangible change in 2011. Real world cloud usage today is characterised by email hosting and data storage services extensions of hosted services and the high volume / low risk components of IT infrastructure. Web services, such as e-commerce, are firmly placed in the next phase of cloud adoption, benefitting from domain expertise and a raft of wrap-around services that deliver convincing ROI for marginhungry retailers. Whilst these deployments contribute to the established use of cloud services, the key enterprise applications deployment marches on at a slower pace.
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Data privacy and contract issues are increasingly important for adoption
Businesses are beginning to ask the seemingly mundane but critically important questions about cloud deployment. Even in a cloudy world, the demands from enterprises to know the location of data, to elicit meaningful service level obligations and the need for an integrated end-to-end service are indicators of cloud services moving out of the playground.
Infrastructure and service provider business will drive enterprise cloud adoption
With the metaphor of electricity utility still at large, it is not surprising that enterprises initially viewed cloud services as simply a question of largest scale and lowest cost, driven by service providers who owned internet-scale data centres or were traditional enterprise software and systems houses. The issue of service market understanding and the ability to understand and meet specific European customer needs in order to accommodate cloud transitions will define the success in the nascent enterprise phase of cloud adoption that 2011 promises in Europe.
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Ease of transition and quality assurance are rated consistently high by all countries in the survey. Costs saving pressures are particularly noted as a cloud enabler in the UK (63%) whilst Germany is more likely to cite the need for in-country government endorsement (45%) than other countries. Regulations on security and control of customer data both resonate more strongly as cloud enablers in Germany (66%) and the UK (65%). Figure 2 shows that the cloud operating model is most likely to become mainstream within the next two to three years, 60% of CIOs considering that it will become the most significant method of IT delivery by 2014. Spain and Italy appear more optimistic - where 52% and 51% of companies respectively believe cloud adoption will reach this level of penetration by 2013. Only time will tell exactly how much reliance the market will place on cloud services. Whilst predictions may vary, the emphasis on cloud being widely accepted sooner rather than later is a view that IT decision makers consistently hold. Only 6% remain sceptical.
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Cloud choices
The cloud computing marketplace is for convenience divided into three strata Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). Figures 3, 4 and 5 show the relative levels of company-wide and partial adoption of cloud amongst specific applications / services. It becomes apparent that company-wide usage of cloud only occurs in a minority of cases, even in applications that are used extensively across the business, such as email, backup and desktop applications. Most cloud adopters are taking a measured approach with implementations only in part of the business. Looking across the three different strata, it is interesting that there appears to be similar levels of adoption of cloud amongst service users in each area even though SaaS service revenues currently dominate the market figures. Typically, around 30% to 40% of other companies are using cloud in more of a piecemeal fashion. SaaS may be considered the oldest and most mature element of cloud computing, but it should be noted that there is a blurring of SaaS, PaaS and IaaS with the distinctions between these three prevailing service models unclear. PaaS, for example, speaks to a more generalised services platform concept and in many cases these models are seen as a continuum. Looking at the top five cloud applications across the entire business with examples such as website hosting (24%), email hosting (23%), database hosting (22%), servers (22%), storage (20%) - it becomes clear that SaaS, PaaS and IaaS implementations can be comparative in adoption terms. The use of platform as a service as a development cloud really is in its infancy across Europe.
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Compromises in security Major cloud performance/ security incident could damage brand More complexity in managing
45 42 30
One would expect that company-wide implementations will become more widespread as organisations experience the benefits that cloud brings and manage and mitigate any associated risks. Gartner, for example, is already reporting growth in both the number of businesses signing cloud deals and the size of those deals (Source: IT Pro, October 2010) although one always has to be aware of cloud washing companies claiming cloud implementations when they arent really. Many internal virtualisation projects can be magically renamed private cloud.
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As shown in Figure 7, three quarters (74%) of CIOs think IT security is a concern whether IT systems and applications are delivered via the cloud or not. Against this backdrop, the fact that 80% see security issues as a priority when evaluating and managing IT via cloud services may in part be simply due diligence in coming to terms with a new approach. Concerns over cloud security are grounded in common sense. However, further detail on security shows it is not a wholesale obstacle to adoption, 35% saying they will become less concerned the more reliant their company become on cloud. Yet, for 43% these will not prevent their organisation from adopting more cloud services. The security agenda is likely to shift further still in the coming year as cloud stakeholders increase their understanding of cloud security issues, companies deploy more advanced security options and issues regarding security architecture, location, transition and contracts prevail.
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Public Cloud 8%
2010
Figure 9 shows the preferred deployment of cloud. Private clouds are particularly popular as an option in Spain (58%), Germany (57%) and the UK (56%). Private clouds are somewhat contradictory as a notion of cloud philosophy. As a sentiment, private clouds overcome security concerns whilst compromising on scalability and cost savings. Enterprise clouds, defined as a concoction of two or more cloud types (internal, community, or public) bound together to enable data and application portability are the preferred choice of one in five companies (21%) and their popularity is likely to grow further with increased awareness of the benefits that a hybrid approach can bring. As customers begin to untangle the options available to them in the market for deployment, preferences are certain to fluctuate.
2011
Private Cloud 53%
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Cloud supply
Alongside the explosion of choice of cloud models and suppliers, buying organisations now seem more open to considering cloud services from a range of different supplier types, with network infrastructure and services providers (48%) and managed hosting companies (42%) most trusted to deliver cloud computing services. Figure 10 shows those factors that CIOs look for in cloud suppliers. Not surprisingly, given the consistent focus on security issues, providing data security and privacy (73%) emerges as the most important factor, followed by business continuity and disaster recovery processes (70%) and the provision of performance assurances / SLAs (67%). Data security and privacy was the key concern in 2010 although this year strong business continuity and disaster recovery has moved up from 5th place to 2nd place whilst taking end-to end responsibility for services has dropped from 2nd place to 4th place. Fig.10: Key requirements of cloud suppliers Given organisations focus on risk reduction and security, it is not really surprising that CIOs are choosing not to put all of their cloud eggs in one basket. Figure 11 shows that only one in four companies would opt for a single supplier, most instead opting to spread the risk by using more than one supplier. Part of this will be due to the levels of supplier expertise in certain cloud models and application areas, but given the relative immaturity of the sector, this is likely to also be a riskreduction strategy by companies.
One service provider will deliver a range of application and network services for the business 25%
A mix of services providers will deliver services for specific aspects of IT use 33%
A small number of service providers will provide the majority of cloud services for an organisation 38%
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Conclusion
The themes that define the 2011 Colt European CIO research, Security, Risk and Transition are likely to endure as they reflect corporate IT concerns. However, the priorities surrounding these issues, the way that organisations overcome their associated challenges and realise tangible business benefits is evolving as the market matures. Companies are now looking for service providers to mirror their need for agility and responsiveness through their cloud offerings whilst also providing the necessary geographical reach, integration expertise and security reassurances that the market demands. With such a range of cloud service providers now emerging, it is those that can stay ahead of these evolving customer needs who are best placed to succeed. Across Europe attitudes to cloud computing vary from the increased focus on security and control of customer data in the UK and Germany to the optimistic projections of cloud usage in Spain and Italy. As the hype around cloud computing gives way to a more solid market understanding, so a more mature service provider approach is emerging, offering tailored cloud services to meet diverse customer needs rather than expecting enterprises to re-design themselves to better align to the cloud model. The trend towards increased cloud use is apparent but, whilst the cloud model promises flexibility, it is clear that enterprise deployment remains multi-faceted. The technology-driven view of cloud computing is what has been flawed. Perhaps it is better for companies across Europe to look at cloud computing as a single philosophy comprising many different solutions.
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Appendix:
Country-specific data
Contents
Figure 1: Key enablers of cloud adoption Figure 2: Timeline when cloud will be the most significant IT operating method Figure 3: Adoption of SaaS Figure 4: Adoption of PaaS Figure 5: Adoption of IaaS Figure 6: Biggest barriers to cloud adoption Figure 7: Attitudes to cloud security Figure 8: Specific risks of adopting cloud services Attitudes to cloud and risk Figure 9: Preferred deployment of cloud Figure 10: Key requirements of cloud suppliers Figure 11: Future business use of cloud service providers
Figure 1: Key enablers of cloud adoption Key enablers Ease of transition Key enablers Quality of assurance Key enablers Cost saving pressures Key enablers Regulations on security / control of customer data Key enablers In country government endorsement Figure 2: Cloud will be most significant IT operating method By 2012 By 2013 By 2014 By 2016 Beyond 2016 Never Dont know
Germany 56% 63% 50% 66% 45% Germany 4% 24% 33% 16% 12% 8% 4%
Spain 57% 59% 49% 48% 40% Spain 18% 34% 15% 15% 7% 1% 10%
France 51% 57% 56% 56% 38% France 16% 35% 17% 11% 8% 5% 8%
Benelux 51% 53% 55% 53% 31% Benelux 6% 18% 22% 29% 13% 7% 5%
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Figure 3: SaaS adoption Email hosting Backup Desktop applications Collaboration HR Payroll / finance CRM Business intelligence ERP Supply chain
UK
Germany
Spain
France
Benelux
Co.wide: 11% Co.wide: 25% Co.wide: 28% Co.wide: 27% Co.wide: 25% Partial: 25% Partial: 36% Partial: 28% Partial: 42% Partial: 21% Co.wide: 11% Co.wide: 17% Co.wide: 24% Co.wide: 24% Co.wide: 25% Partial: 20% Partial: 38% Partial: 32% Partial: 41% Partial: 23% Co.wide: 6% Partial: 22% Co.wide: 21% Co.wide: 16% Co.wide: 18% Co.wide: 16% Partial: 37% Partial: 44% Partial: 42% Partial: 23%
Co.wide: 10% Co.wide: 19% Co.wide: 15% Co.wide: 24% Co.wide: 14% Partial: 29% Partial: 43% Partial: 44% Partial: 48% Partial: 28% Co.wide: 11% Co.wide: 15% Co.wide: 17% Co.wide: 18% Partial: 22% Partial: 35% Partial: 42% Partial: 38% Co.wide: 9% Partial: 22% Co.wide: 9% Partial: 41% Co.wide: 9% Partial: 35%
Co.wide: 19% Co.wide: 15% Co.wide: 14% Partial: 37% Partial: 49% Partial: 30%
Co.wide: 12% Co.wide: 12% Co.wide: 12% Co.wide: 17% Co.wide: 18% Partial: 22% Partial: 42% Partial: 46% Partial: 44% Partial: 27% Co.wide: 5% Partial: 29% Co.wide: 9% Partial: 28% Co.wide: 9% Partial: 29% Co.wide: 14% Co.wide: 17% Co.wide: 17% Co.wide: 12% Partial: 41% Partial: 39% Partial: 51% Partial: 33% Co.wide: 11% Co.wide: 10% Co.wide: 17% Co.wide: 10% Partial: 44% Partial: 47% Partial: 43% Partial: 27% Co.wide: 7% Partial: 46% Co.wide: 15% Co.wide: 18% Partial: 40% Partial: 47% Co.wide: 6% Partial: 26%
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Figure 4: PaaS adoption Website hosting Database hosting Application hosting Integration services Applications development Figure 5: IaaS adoption Servers Storage Security Computing Disaster recovery Application testing
UK
Germany
Spain
France
Benelux
Co.wide: 26% Co.wide: 22% Co.wide: 24% Co.wide: 28% Co.wide: 18% Partial: 33% Partial: 45% Partial: 42% Partial: 43% Partial: 35% Co.wide: 17% Co.wide: 23% Co.wide: 22% Co.wide: 28% Co.wide: 20% Partial: 23% Partial: 44% Partial: 40% Partial: 38% Partial: 27% Co.wide: 12% Co.wide: 24% Co.wide: 20% Co.wide: 25% Co.wide: 16% Partial: 27% Partial: 41% Partial:41% Partial: 47% Partial: 27% Co.wide: 14% Co.wide: 20% Co.wide: 18% Co.wide: 21% Co.wide: 13% Partial: 20% Partial: 38% Partial: 44% Partial: 46% Partial: 36% Co.wide: 13% Co.wide: 16% Co.wide: 19% Co.wide: 19% Co.wide: 13% Partial: 22% Partial: 44% Partial: 45% Partial: 49% Partial: 29% UK Germany Spain France Benelux
Co.wide: 14% Co.wide: 29% Co.wide: 19% Co.wide: 26% Co.wide: 22% Partial: 19% Partial: 33% Partial: 37% Partial: 44% Partial: 25% Co.wide:15% Partial: 22% Co.wide: 26% Co.wide: 17% Co.wide: 23% Co.wide: 19% Partial: 34% Partial: 41% Partial: 49% Partial: 26%
Co.wide: 10% Co.wide: 25% Co.wide: 20% Co.wide: 25% Co.wide: 22% Partial: 24% Partial: 28% Partial: 37% Partial: 36% Partial: 25% Co.wide: 14% Co.wide: 21% Co.wide: 17% Co.wide: 20% Co.wide: 20% Partial: 22% Partial: 38% Partial: 45% Partial: 51% Partial: 26% Co.wide: 11% Co.wide: 23% Partial: 22% Partial: 34% Co.wide: 3% Partial: 38% Co.wide: 23% Co.wide: 14% Partial: 49% Partial: 25%
Co.wide: 10% Co.wide: 15% Co.wide: 12% Co.wide: 17% Co.wide: 10% Partial: 25% Partial: 48% Partial: 44% Partial: 46% Partial: 28%
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Figure 6: Biggest barriers to cloud adoption Barriers security Barriers integration with IT applications Barriers performance / reliability Barriers regulatory and compliance Barriers lock in Barriers transparency of costs Barriers geographic location Figure 7: Attitudes to cloud security % thinking that business managers are not even aware of the security issues associated with cloud services % thinking IT security is a concern whether IT systems and applications are delivered via the cloud or not % saying the more reliant their company becomes on cloud services, the less concerned they become about security issues % saying security concerns will not prevent their organisation adopting more cloud services
UK 74% 60% 59% 61% 52% 47% 29% UK 62% 85% 26% 33%
Germany 70% 59% 65% 44% 47% 46% 34% Germany 43% 78% 37% 43%
Spain 57% 50% 51% 44% 59% 38% 37% Spain 50% 60% 43% 52%
France 56% 60% 50% 46% 50% 50% 33% France 59% 71% 39% 48%
Benelux 56% 55% 48% 39% 27% 37% 22% Benelux 41% 72% 29% 41%
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Figure 8: Specific business risks of adopting cloud services Predicted return on investment is not achieved Service delivery compromises end user / staff experience More staff pressure on internal IT teams Compromises in security More complexity in managing mixed environments Service delivery compromised customer service / business operations Major cloud performance / security incident could damage brand There would be no business risks Attitudes to cloud and risk % thinking there are business risks associated with the transition from inhouse IT management to a cloud service % saying they are not in a position to fully assess the risks associated with cloud delivery % believing that their business has made errors in adopting cloud services without full consideration of the impact on the company Figure 9: Preferred deployment of cloud Public cloud Private cloud Community cloud Enterprise cloud None of the above
UK 31% 39% 25% 57% 38% 41% 55% 2% UK 81% 43% 19% UK 12% 56% 10% 18% 4%
Germany 14% 26% 28% 64% 21% 25% 36% 11% Germany 68% 36% 27% Germany 12% 57% 7% 16% 7%
Spain 18% 8% 19% 37% 23% 13% 32% 7% Spain 53% 38% 23% Spain 7% 58% 5% 28% 2%
France 22% 20% 18% 25% 31% 25% 46% 4% France 55% 51% 33% France 18% 51% 9% 20% 2%
Benelux 17% 12% 21% 41% 34% 17% 35% 2% Benelux 53% 40% 24% Benelux 17% 42% 13% 23% 5%
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Figure 10: Key requirements of cloud suppliers Provides data security and privacy Strong business continuity and disaster recovery processes Provides performance assurances (SLAs) Takes end to end responsibility for services Provides competitive pricing Adheres to local compliance requirements Figure 11: Future business use of cloud service providers One service provider will deliver a range of services A small number of providers will provide the majority of services A mix of providers will deliver services for specific aspects of IT use
Germany 77% 74% 74% 71% 54% 58% Germany 17% 48% 32%
Spain 68% 57% 49% 57% 54% 54% Spain 32% 29% 33%
France 69% 66% 61% 62% 67% 54% France 31% 37% 28%
Benelux 65% 63% 64% 57% 59% 54% Benelux 27% 33% 35%
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