PREFACE

As a Student of B.B.A. (Hons.) 16th Batch, the survey on customer satisfaction on Raymond has been provide to me by my department, under the guidance of Miss. Priyanka Jhakariya. I conducted this work in Sagar City. It presents synoptic review the research methodology. Objective, limitations and suggestions regarding the existing product. A field survey was conducted with the help of questionnaire and personal interview in Sagar City. The main aim of this survey is to know about the level of constomer satisfaction regarding Raymond in Sagar City. it also includes product utility. People behavior, Satisfaction, imagination, company policies and customer problems. This Survey is made to answer the expose above motioned topies through statistical representation, pie diagram and graphs.

Veerendra Patel BBA II Sem.

ACKNOWLEDGEMENT
I would like to whole hearty thank and express my sincere gratitude to Prof. Y.S. Thakur Head of the Department of Faculty of Management Studies Dr. Hari Singh Gour Vishwavidyalaya, Sagar for suggesting me this problem and for giving an insight in delaing with the subject .I am highly obliged to Miss. Priyanka Jharkariya, Miss Shakuntala Yadav Lecturer, Miss Mayuri Jain, Mr. Shree Bhagwat, Miss Pragya Bhargava, , Miss Devagya Shrivastava, Mrs. Jyoti Pandey, Mr. Ankur Randhelia, Mr. Girbal singh Lodhi, and All Faculty member, for guiding me in various aspects of this project like conducting field work and designing questionnaire and suggesting me the Project Work and helping me in finalising the Report. I express my gratitude to all the customers who very kindly discussed various aspects of this study and provided useful suggestions for discussing various problems. Lastly, I Must express my gratitude to all the elders of the family and citizen of the city who blessed me in course of discussion. I also extend my sincere thanks to my family and my friends for their encouragement and support.

(VEERENDRA PATEL) B.B.A IInd Semester

DELCLARATION BY THE CANDIDATE

Date :

I declare that the project report titled " RAYMOND" on Market Segmentation is nay own work conducted under the supervision of Miss Priyanka Jhakariya Department of Business Management Dr. Hari Singh Gour Central Uniersity Sagar To the best of my knowledge the report does not contain any work , which has been submitted for the award of any degree , anywhere.

(VEERENDRA PATEL) B.B.A IInd Semester

CERTIFICATE
The project report titled "RAYMOND" been prepared by MR. Veerendra Patel BBA IInd Semester , 16TH Batch under the guidance and supervision of Miss Priyanka Jhakariya for the partial fulfillment of the Degree of B.B.A.

Signature of the Supervisor

Signature of the Head of the Department

Signature of the Examiner

CONTENTS

S.No. 1. 2.
Introduction Objective of the study

Acknowledgement Preface Declaration Certificate

TITLE Page No.

3. 4. 5. 6. 7. 8. 9. 10

Review of Literature Research Methodology Data Analysis and Interpetation Findings Conclusion Suggestions Limitations Bibliography

1. 2.

Questionnaire used for Primary Data Collection Model Used

INTRODUCTION
Raymond Limited said, The outlook for the companys textile business continues to be buoyant as the economy is in a new growth phase. The company is moving forward as planned along the path of becoming a world class integrated textile player through putting up world class manufacturing capacities and partnerships with internationally well reputed premium player Raymond is a diversified Indian textile company that specializes in the manufacture of worsted fabrics, denim and steel products. It is an exporter of worsted fabrics and readymade garments to over 58 countries including Australia, Canada, the US, the European Union and Japan. Raymond Denim exports around 55% of its production to around 20 countries around the world and to

denim wear brands like Levi's, Pepe, Lee Cooper and retail brands like Zara, H&M, Gap and Tommy Hilfiger. The companys core operations focus on the textile industry. It has five brands in this area: ColorPlus, Raymond Apparel, Park Avenue, Parx, Manzoni, and Be. The ColorPlus casual wear brand is made in over 40,000 square feet of manufacturing and warehouse space. Raymond Apparel produces clothes at the companys three mills in India. Each year, these make millions of meters of pure wool, wool-blended fabric in addition to blankets and shawls. Park Avenue is the largest selling brand of menswear in India. Its line of formal readymade garments includes suits, jackets, blazers, trousers and shirts. The casual wear range covers jeans, cotton khakis, t-shirts, cardigans and pullovers. Park Avenue also offers accessories such as belts, ties, handkerchiefs and socks, in addition to toiletries for men. The Parx brand is a more casual range of clothing consisting of cottons and denim ware and a range of accessories like ties and belts. This includes cotton trousers, wrinkle free cotton trousers, pre-washed cotton shirts, shorts, ring denim jeans and polo shirts. In addition, Manzoni is a top-of-the-range brand of men's shirts and ties. Another exclusive range is Be. It includes an eclectic mix of formal wear and evening wear for women and men in western, ethnic and fusion styles.

As well as the companys principal activities, it has non-textile operating divisions. J K Files & Tools is the worlds largest producer of steel files with a 90% market share in India and about a 30% market share in the world. More than half of the company's total production is exported to over 70 countries around the world, including business the and US, pleasure Germany, on three France, Switzerland and one and Canada. jet. Million Air is the aviation subsidiary of the company. It provides travel for both helicopters executive J.K. Ansell manufactures KamaSutra condoms in a joint venture with Ansell, Australia. The company is the second largest supplier of condoms to the Indian market, providing condoms to the government of India and non-government organizations and exporting to over 20 countries around the world. The J.K. Ansell

medical glove range includes Gammex, Medigrip Sterile & Non-Sterile, SensiTouch & Nutex gloves. J.K. Helene Curtis works in technical collaboration with Helene Curtis (USA) to manufacture cosmetics and toiletries. The company offers four product lines: Park Avenue, Premium, Tiara and Tru-Tone. Products include fragrances, shaving systems, deodorants, room fresheners and skin care brands

PROJECT AT A GLANCE
The way Raymond has subtly repositioned itself. Once a prestigious assignment for the countrys top hunks, the Rs. 1,000 crore textiles and garment outfit has, in the last oneyear or so, started fielding distinctly Anglo-Saxon models. Group president Nabankur Gupta calls it the repositioning of the complete man, Raymonds famous tag line. We are repositioning the brand to give it dynamism, youthfulness and a global feel, he says. However, thats not the only reason why Raymond is on top of the pile in a category comprising heavy weights such as Grasim Industries, Arvind Mills and Century Textiles. There are others. Begin with the fact that over the last year and a half, Raymond has taken some pretty hard decision, like exiting the steel and cement businesses. Selling off Rs.1,200

crore of assets is not easy. Shrinking in size is not easy, especially for an old business family. But when you start taking tough calls, the industry sits up and notices you. It may even respect you, says Raymond chairman Gautam Singhania, only to add: It took us 37 months to sell off the steel business; we finally sold it for a pittance. But it is better sold than in the system. Then, Raymond launched Be:, a line of readymade apparel for women. And finally, a few months back came the ColorPlus acquisition for Rs 58 crore. The big picture: Raymond seems pretty serious about dominating the textiles and ready-to-wear industry. Brand Raymond epitomises its core values of Excellence, Quality and Leadership. Since inception, Raymond has developed strong in-house skills in the area of research & development. This has resulted in path-breaking development of new products, which are today the corner stones of the worsted suiting industry in India and abroad. Raymond is perceived as a pioneer in delivery of innovation to the Indian textiles industry, and in raising its standard continuously. With world class products and a strong national and international retail network in place, the Company is today poised to completely dominate the textile, readyto-wear and fashion industry globally.

Incorporated since 1925, the Raymond Group is a Rs. 1500 crore plus conglomerate having businesses in Textiles, Readymade Garments and Engineering Files.

HISTORY AND DEVELOPMENT

Around the time the Singhania family was building, consolidating and expanding its various businesses in Kanpur, one Mr. Wadia, was in a similar manner engaged in fulfilling his dream: he set up a small woollen mill in the area around Thane creek, 40

kms away from Bombay. This mill was soon acquired by the Sassoons, a well-known industrialist family of Bombay, who renamed it as The Raymond Woollen Mills. When the Singhanias were looking for new regions to establish their presence and new fields to venture into, they concurred that textiles appeared to hold promise. A piece of information that a woollen mill was available on the outskirts of Bombay clinched the issue. When the grandson of Lala Juggilal, Lala Kailashpat Singhania took over Raymond in 1944, the mill was primarily making cheap and coarse woollen blankets, and modest quantities of low priced woollen fabrics. The vision and foresight of Mr. Kailashpat Singhania helped greatly in establishing the J.K. Groups presence in the western region. Under his able stewardship, Raymond embarked upon a gradual phase of technological upgradation and modernisation producing woollen fabrics of a far superior quality. Under Mr. Gopalakrishna Singhania, the mill became a world-class factory and the Raymond brand became synonymous with fine quality woollen fabrics. At Raymond, quality did not rest on its laurels. When Dr. Vijaypat Singhania took over the reins of the company in 1980, he injected fresh vigour into Raymond, transforming it into a modern, industrial conglomerate. His son Mr. Gautam Hari Singhania, the present chairman and managing director has been instrumental in restructuring the Group. With the divestment of the Synthetics, Steel and Cement divisions he initiated, the Group has emerged stronger with a better bottom line, more focused approach, become market oriented and achieved a consolidated position. Today, the woollen mill by the creek has turned into a Rs. 1400 crores conglomerate and is Indias leading producer of worsted suiting fabric with 60% market share. It is also the largest exporter of worsted fabrics and readymade garments to 54 countries including Australia, Canada, USA, the European Union and Japan. The Raymond group is also the leader among readymades in India with a turnover of Rs. 2000 million with its three brands Park Avenue, Parx and Manzoni.

In its pursuit of excellence Raymond continues to achieve enhanced customer satisfaction through ongoing innovation. And happily the growth graph continues to rise higherand higher.

Institutional Business and Corporate Attire

The Raymond Advantage for Corporate Wear First impressions count and what employees wear is a clear indicator about the business they represent. That's where Raymond's specially-designed clothes come in - they help customers differentiate their businesses through design-led clothing solutions. As a company that prides itself on being design-led, we make Quality Corporate Attire that executives - men and women - are proud to wear. Designing clothes for companies and businesses requires both an inherent sense of style, and also an appreciation of the needs of the Indian work environment. At Raymond we have the knowledge and the skills to deliver both. Taking our inspiration from the world of fashion, and combining new trends with innovation, the Raymond design team ensures that the Outfits are both stylish and functional. Services We provide exclusive services to our Corporate Customers where we

Design the Ideal Fabric for your need.

Work with Garment Designers to give you the Style and Comfort you desire. Provide Garments on a Made to Measure basis through our network of Raymond Shops. Provide ready made shirts. Provide corporate dressing accessories like ties and scarves.

Uniform Fabrics Raymond makes special fabric to cater to the needs of instititions seeking high-quality material for their staff uniform. We offer our institutional clients customized shades and weaves to suit their requirement. Our clients include a large number of schools, colleges, hotels, factories,airlines and defence establishments across the country. Blankets for Corporates We also make exclusive blankets to suit your budget and the customized labels these carry ensure that employees and customers who are gifted these remember the gesture. Gift Cheques for Corporates The Raymond Gift cheque is an ideal way to reward your employees or customers. Our Gift cheques are redeemable across 130 cities in over 300 Raymond Shops. The Raymond Shop has a fine range of suitings, and readymade brands like Park Avenue, Parx and Manzoni. Gift cheques are available in denominations of Rs 100, Rs 500 and Rs 1000. The Gift cheques also work as great substitutes for the conventional kit allowance.

Incorporated in 1925, the Raymond Group is a Rs. 1400 crore plus conglomerate having businesses in Textiles, Readymade Garments, Engineering Files & Tools, Prophylactics and Toiletries. The group is the leader in textiles, apparel, & files & tools in India and enjoys a pronounced position in the international market. Raymond believes in Excellence, Quality and Leadership.
Raymond Ltd. Raymond Limited is Indias leading producer of worsted suiting fabric with a 60% market share. Raymond Apparel Ltd. has three highly regarded menswear brands in its folio: Park Avenue, Parx & Manzoni. J.K. Ansell Ltd. is the manufacturer and marketer of KamaSutra brand of premium condoms. J.K. Helene Curtis Ltd. is the marketers of the Park Avenue and Premium brands of mens toiletries. ColorPlus Fashions Pvt. Ltd. Established in 1994 ColorPlus is one of the leading domestic brands for premium casual wear in the country. J.K. Investo Trade (India) Ltd.

Raymond Ltd.

Incorporated in 1925, Raymond Limited has five divisions comprising of Textiles, Denim, Engineering Files & Tools, Aviation and Designer Wear.

Raymond Textile is India's leading producer of worsted suiting fabric with over 60% market share. With a capacity of 25 million meters of wool & wool-blended fabrics, Raymond Textiles is the worlds third largest integrated manufacturer. The company exports its suitings to more than 50 countries including USA, Canada, Europe, Japan and the Middle East. Over the years, Raymond Textile has developed strong in-house skills for research & development, which has resulted in path-breaking new products. Perceived as pioneer and innovator, Raymond Textile has been responsible for raising the standard of the Indian textiles industry. The Denim division has an installed capacity of 16 million meters and produces high quality ring denims. The company currently ranks among the top 3 producers in India. The products are exported to over 30 countries in the world. The Engineering Files & Tools division, J K Files & Tools, is the worlds largest producer of steel files with 90% market share in India and about 30% market share in the world. The Designer Wear division, Be: is an exclusive pret-a-porter range that houses designs by some of the finest Indian designers. Be: offers an eclectic mix of formal, office and evening wear for men and women, in western, ethnic and fusion styles with accessories. The Aviation division, Million Air was launched in 1996 to provide air charter services. Known for high quality and reliable services, Million Air has a fleet of three helicopters and one executive jet. DIVISIONS Textiles Produces world-class pure wool, wool blended & polyester viscose fabrics and blankets and ranks among the top 3 integrated producers in the world. Also produces a wide range of furnishing fabrics. Denim The Denim division produces high quality ring denims and ranks among the top 3 producers in India. Files & Tools Files & Tools division manufactures complete range of Engineer's steel files & drills and is the worlds largest producer of steel files. Be: An exclusive prt-a-porter line of ready-to-wear designer clothing for women and men in western, ethnic and fusion styles. Aviation Million Air was launched in 1996 to provide air charter services and enjoys a reputation for high quality reliable services.

To some, the ultimate in fashion. To others, something to aspire for. Brands from Raymond Apparel Ltd the finest in ready made garments. More of a tradition that lives on forever. Dressing up gentlemen over the years, it is Nirvana for the senses. Dating back to as early as 1969, Raymond Apparel Ltd. has evolved with the times. Its rich heritage continues to be reflected in the clothing even today. It has three highly esteemed menswear brands in its portfolio Park Avenue Parx Manzoni Each brand targets a specific segment. Park Avenue is a formal brand while Parx, a smart casual brand and Manzoni the connoisseurs delight. With a wellestablished network of distributors and countless outlets across the country, it cuts across regions and culture with a variety that combines style, simplicity and elegance. The company and the brands have won recognition and fame consistently.

COMPANY PROFILE
Companies must do more than make good products-they must inform consumers about product benefits and carefully position products in consumers minds. To do this, they must skillfully use the mass-promotion tools. And advertising is the most effective tool. We are in 21st century, where there is cut-throat competition in the market and there are also numbers of Multinational Companies are as well as many MNCS are coming day by day in our country, by offering world-class technology. It is very easy to enter in the market but very tough to survive or stay in competitive market. According to Peter Drucker, Marketing means only create consumers. But in reality it is too tough, so we must have such planed marketing strategies which catch the consumer once and never allows them to switchover other products. Out of all strategies advertising strategy is very important. Advertiser include not only business firms, but also charitable organizations or trust, professionals, Government agencies that direct message to target publics. Ads are a cost-

effective way to disseminate messages, whether to build brand preference or to educate people to avoid hard drugs. Organizations handle advertising in different ways. In small companies, advertising is handled by someone in the sales or marketing department, who works with an advertising agency. A large company will often set up its own department, whose manager reports to the vice president of marketing. The advertising departments job is to propose a budget; develop advertising strategy; approve ads and campaigns; and handle direct-mail advertising, dealer displays, and other forms of advertising. Most companies use an outside agency to help create advertising campaigns and to select and purchase media. Meaning The term advertising originated from the Latin word Adverto which means to turn around. Thus according to this meaning advertising means an activity employed to draw attention to any object or purpose. Definition Advertising is causing to know, to remember to do. Advertising can be defined as mass, paid communication (presentation and promotion) of goods, services or ideas by an identified sponsor. It is paid communication because the advertiser has to pay for the space or time in which his advertisement appears. Advertising appears in recognized media, such as newspapers, magazines, radio, television, cinema film, outdoor hoardings and posters, direct mail and transit.

STRENGTH OF ADVERTISING AS A PROMOTIONAL TOOL

Advertising is a major promotion tool. It has the following basic plus points or strength as a promotion tool: 1. It offers planned and controlled message. 2. It can contact and influence numerous people simultaneously, quickly and at a low cost per prospect, hence it is called mass means of communication. 3. It has the ability to deliver message to audience with particular demographic and socioeconomic features. 4. It can deliver the same message consistently in a variety of contexts. 5. It can reach prospects that can not be approached by salesmen. 6. It helps to presell goods and pull the buyers to retailers.

7. It offers a wide choice of channels for transmission of such as visual. 8. It is very useful to create maximum interest and offer adequate knowledge of the new product when the innovation is being introduced in the market.

In January 2002, the leading Indian textile and apparel company, Raymond India Ltd. (Raymond) announced that it would change the advertising agency for its textile division. Raymond shifted the Rs 350 million advertising account from Enterprise Nexus (Enterprise) to RK Swamy/BBDO (BBDO). Responding to Raymond's account shift, Rajiv Agarwal, MD, Enterprise had earlier said, "I think it is a pity if Raymond were to move, and I am not saying it because I was a part of the team here. I personally think the team and the agency have done a wonderful job of building the brand. And I do not believe that the quality of the work or the business attention has changed in anyway." However, Samit Sinha (Sinha), one of the partners of the leading brandconsulting firm, Alchemist Brand Consulting did not agree. He believed that though Enterprise, over the years, had been consistent in its advertising of Raymond, it seemed to have been moving away from its emotional approach towards a fashion and attitude-centric approach during the early 2000s. He said, "Some of the recent work done by Raymond is very much what the category (other players) is doing. And that is quite uncharacteristic of Raymond."

IMPORTANCE OF ADVERTISING
Nothing can except the mint can make money without advertising. Mass production and mass distribution totally depend on all forms of advertising and publicity. We can tell numerous people about a product or service in the quickest time interval at the lowest possible cost. Advertising by facilitating mass production and mass distribution has provided immense employment opportunities to people. It is responsible for creating and delivering rising standard of living to innumerable people. It has made possible tremendous industrialization and economic development in many countries. It is the backbone of modern national and international marketing. Modern advertising informs guides, educates as well as protects buyers, so that they can buy intelligently and raise their standard of living. In the marketing programme of a business enterprise, advertising is an indispensable tool supplemented by salesmanship and sales promotion. Advertising is to business what steam, electric or nuclear energy (motive power) is to industry. The wheels of industry and commerce cannot move with desirable speed without the propelling power of promotion mix.

The advertising purpose and tasks of Raymond are set by marketing plans and strategies. Advertising is the use of paid for, sponsor identified material in mass media. The real purpose of advertising of Raymond is not only one, viz., to sell something a product, a service, or merely an idea through effective communication. It attempts to stimulate sales to all customers (present, former and future). It has other purposes as well. It is used to reassure buyers that they have really made the best purchase. Thus, advertising of Raymond can build up brand loyalty. It can enhance the morale of the salespeople and dealers thereby securing enthusiastic distribution of products. It is also employed to promote the bright image of the company in the society. Advertising goals may be divided into four stages of commercial communication as follows: (1) Awareness: The prospect most become aware of the existence of the brand or company. Awareness is the bare minimum goal of advertising. (2) Comprehension: The prospect must understand what the product is and what it will do for him. Comprehension level indicates that people are not only aware of the brand or company but they also know the brand name and can recognize the package or trademark. But they are not yet convinced that they want to buy. (3) Conviction: The prospect must be mentally convinced to buy the brand or the product. The conviction level shows brand preference and intention to buy the product in the near future. (4) Action: The prospect takes meaningful action. Purchase decision is duly taken.

INTERNATIONAL BUSINESS
It all began with a small but significant order from Fiji for Rs. 7,000 worth of Raymond fabrics. In the St. Eriks Fair in Sweden, a sizeable order was won and executed and ever since exports have never looked back.Today, Raymond is the largest exporter of worsted fabrics and readymade garments to over 58 countries including Australia, Canada, USA, the European Union and Japan. From winning the first ever Government of India award for outstanding export performances, Raymond has continued to win a number of export awards. Happily the export graph continues to rise higherand higher.The fact that Raymond makes world-quality fabrics is evident in the global acceptance the brand has achieved. Internationally renowned menswear designers today style their latest collections from Raymond- the fabric in fashion
WHAT WE EXPORT

FABRICS

All Wool, Wool Rich, Polyester Wool & Polyester Viscose fabrics .Exotic fabrics like Wool Silk, Wool Cashmere, Cape Wool and Linen blends. Available in variety of finished and stretch properties both with and without Lycra.
BLANKETS

All Wool, Wool Rich Blankets & Flannels.

GARMENTS

Trousers, Jackets, Suits, Shirts, Jeans and T Shirts. Readymade accessories such as Ties, Socks Handkerchiefs and Leather Belts.
WHERE WE EXPORT AFRICA

South Africa, Mozambique, Kenya

AMERICA

North America, Canada, Mexico

ASIA

Sri Lanka, Bangladesh

AUSTRALIA

Australia, New Zealand

EUROPE

Germany, U.K., France, Spain

FAR EAST

Hong Kong, Singapore, Malaysia, Indonesia, Japan, Korea, Taiwan, Thailand, China
MIDDLE EAST

U.A.E., Oman, Bahrain, Qatar, Saudi Arabia, Kuwait.

WEST ASIA

Lebanon, Jordan, Syria, Cyprus, Egypt.

Raymond Expansion Plan

With a 60% market share in India, Raymond is today the leading producer of worsted fabric in the world. With the leadership in textile, Raymond is now making Inroads into the global apparel market. Already known internationally to be a quality supplier of fabric to many leading global brands, Raymond has realized that the dismantling of the Multi Fiber Agreement provides an opportunity for moving up the value chain. And to cater to this opportunity, the company has made strategic investments worth around Rs. 100 crores towards setting-up three garment manufacturing units in Bangalore.

At a total project cost of Rs. 40 crores, Raymond is setting-up a new suit and formal trouser manufacturing facility at Bangalore, Karnataka with an annual capacity of 5 lac suits and 10 lac trousers, the first phase of which will be operational by September 2004. The company has recently announced its decision to set-up an additional trouser line with a capacity of 1000 trousers per day, at the existing manufacturing facility at Bangalore. Raymond has invested Rs. 13.57 crores to set-up a Formal shirts facility in Bangalore, Karnataka with a capacity of 3000 shirts per day which will be implemented through a new company to be formed.

Raymond has realized that the future growth (domestic and export) in the Denim segment will stem from both fabric as well as apparel. The company is setting-up a denim wear manufacturing facility at Bangalore, Karnataka with an annual capacity of 3 million garments at a total project cost of Rs. 44 crores. In addition to setting-up the denimwear unit, Raymond has also invested Rs. 127 crores towards increasing its denim manufacturing capacities. Through this initiative, the Raymond Denim manufacturing unit at Yavatmal, Maharashtra will see an increase in capacity from the existing 20 million meters per annum to 30 million meters per annum. This initiative makes Raymond the second largest player in the Denim Denim segment in the country. With the vision to become a globally recognized player in the areas of core competence Textiles and Apparel, Raymond is definitely taking strides in the right direction.

Year 2000 - 01 1999 -00 1999 -00

Category Blended fabrics of Synthetic Fibres and Natural Fibres Blended fabrics of Synthetic Fibres and Natural Fibres Woollen/Worsted Fabrics

Award Trophy for excellence in Export Performance Trophy for excellence in Export Performance Trophy for Highest Export Performance

From SRTEPC SRTEPC WWEPC

1998 - 99 1997 - 98 1996 - 97 1996 - 97 1995 -96 1995 -96

Woollen/Worsted Fabrics Woollen/Worsted Fabrics Woollen/Shoddy Blankets Woollen/Worsted Fabrics Woollen/Worsted Fabrics Wollen Readymade Garments

Trophy for Third Highest Export WWEPC Performance Trophy for Second Highest WWEPC Export Performance Certificate of Merit for Growth in WWEPC exports. Trophy for Highest Export WWEPC Performance Trophy for Second Highest WWEPC Export Performance Trophy for Second Highest WWEPC Export Performance

WWEPC: Wool & Woollens Export Promotion Council SRTEPC: The Synthetic & Rayon Textiles Export Promotion Council.

STORE IMAGES

RESEARCH METHODOLOGY
INTRODUCTION
Being in the last year of B.B.A. the project report of any industry, its marketing and result is important part and partial of syllabus. As I have selected Raymond, for my project. Specifically my survey topic was to collect data related to Advertising and Brand of Raymond. Raymond has lots of products so, its advertisement is important aspect. I personally found it very interesting to make a survey on its Advertisement and Brands definitely catch ones eye and attention. And it was again an interesting task to make survey of how captivating and tempting these ads and brands are as for the purchasing intentions are concerned.

HOW TO BEGIN
A survey usually originates when an individual or group or institution confers with an information need and the existing dates are insufficient to conclude or take any decision. All these points, are important to consider to get required information to be collected by a survey. The objective of a survey should be as specific, clear-cut as possible.

METHODS OF DATA COLLECTION

There are two methods of data collection. (1) Primary Data. (2) Secondary Data. (1) Primary Data

Primary data means first hand information. There are the following methods of obtaining primary data. (a) Survey by Questionnaire. (b) Panel Research. (c) Observation Approach. (d) Experimental Research.
(2) Secondary Data

There are numerous sources of secondary data. A tedious and timeconsuming library research may give the past desired information. Sources of secondary data are as under (a) Published Survey of Markets. (b) General Library Research. (c) Government Publications and Reports. (d) All Advertising Media (Newspapers, magazines etc.) (e) Trade Associations. (f) Universities. (g) Internal Sources.
Here, I have preferred primary data collection method and Survey by Questionnaire method.

FACULTY OF MANAGEMENT STUDY DR. HARI SINGH GOUR UNIVERSITY SAGAR (M.P.) QUESTIONAIRE
Researcher's Name : Class : B.B.A. II Sem Gender : ________________________ Name of Person : ___________________ Age : _____________________________ Occupation :

1. Name 2. Age 3. Gender : 4. occupation : 5. Have you seen the advertisement of Raymond? Yes ___ No ___ 6. If yes, through which media you came to know about it? Newspaper ___ Hoardings ___ Television ___ Garment shops ___ Other sources ___ 7. which appeal did you find in advertisement? Product oriented appeal Consumer oriented appeal Esteem appeal Others appeal ___ ___ ___ ___ male ___ female ___

8. Do you get all information through promotional activities of Raymond? Yes ___ No ___ 9. Rank the performance of Raymond in terms of attractiveness of advertisement.? Excellent ___ Best ___ Good ___ Average ___ 10 In your opinion to get maximum scale in Raymond which policy of advertisement should company follow? Introduce new advertisement ___ Change in advertisement ___ Celebrity ___ Continue with the same ___ More flow ___ 11. . Any suggestions, if would you like to give for Raymond?

Thank you.!!!
1) What is your Gender ?

male ___

female ___

70 60 50 40 30 20 10 0 male female

From the above result 70% of responder was male, following 20% are female.

(2)

What is your occupation :

70 60 50 40 30 20 10 0 Professional Businessman students

From the above result we can say that or conclude that who wear Raymond cloths are Professional, Businessman, students in my survey 65% people are profession, 25% people are Businessman, and remaining 10% people are students.
( 3 ) Have you seen the advertisement of Raymond? Yes ___ No ___

90 80 70 60 50 40 30 20 10 0 yes no

From the above result we can say that or conclude that 85% people are say yes and remaining 15% people are say no.
So we can say that advertisement of Raymond is so popular.

( 4 ) If yes, through which media you came to know about it? Newspaper Hoardings Television Garment shops Other sources ___ ___ ___ ___ ___

40 35 30 25 20 15 10 5 0
Te lev is io G n ar m en ts ho ps O th er so ur ce s Ne w Ho ar di ng s sp ap er

From the above result we can say that or conclude that 30% people are know through Newspaper, 10% people are know through Hoardings, 40 people are know through Television, 10% people are know through Garment shops & 10% people are know through
Other sources

CONCLUSION

Thus, from being the pioneers in the textile and mens ready to wear business in India to becoming the largest integrated manufacturer of worsted textile in the world, Raymond has taken a leadership stance in each of its ventures.

Demonstration of Raymonds capabilities in worsted textile is the recent launch of the worlds finest fabric - Super 220S. Raymond is the only company in India, besides perhaps only two others in the world, with such technical know-how and expertise to manufacture this priceless fabric made from superfine 12.5 micron of wool. With the leadership in textile, Raymond is also making inroads into the global apparel market. Already known internationally to be a quality supplier of fabric to many leading global brands, Raymond has realised that the dismantling of Multi Fibre Agreement provides opportunity for moving up the value chain.

BIBLOGRAPHY

REFRENCE BOOKS : MARKETING MANAGEMENT- PHILIP KOTLER MARKETING RESEARCH - G.C. BERRY

WEBSITES: www.raymondindia.com www.raymond.com

FACULTY OF MANAGEMENT STUDY DR. HARI SINGH GOUR UNIVERSITY SAGAR (M.P.) QUESTIONAIRE
Researcher's Name : Class : B.B.A. II Sem Gender : ________________________ Address : Name of Person : ___________________ Age : _____________________________ Occupation :

Q.1

Do you know about Raymonds ? a. Yes. b. No.

Q.2. Have you used Raymonds ? a. Yes. b. No.

Q.3 How Often Sales Promotion Schemes are offered on Raymonds a. 6 months 1 year b., 3-6 months Q,4. c. less than 3 months.

Q 5.

Rate the following factors you consider are important for building brand Image. a.Price b. Clarity c. Durability d. Looks e. Quality What do you look for while purchasing Raymonds ? Please rank in order of importance? a. c. Comparative Advantage Scheme/Discount/Free Gift b. d. Price Quality

OBJECTIVE
To find out market strategy regarding product and service. Knowledge about the competitive market. To know the goodwill as demand of the product in world Information related to consumer satisfaction and his use.

Limitations of the Study: The sample size of customer is limited to 200 because of time and

cost factor.

The information collected may not be sufficient and reliable in

terms of total market conditions in Sagar. The study was time bound. Many of the respondents were not open with their responses. Majority of the customers were too aggressive in nature. Lack of customer cooperation was a major constraint. There may be error due to bias of respondents. The behaviour of the customers while approaching them to fill the

questionnaire was unpredictable. Some of the security guards are not co-operative.

SWOT ANALYSIS

STRENGTHS

WEAKNESS

Core knowledge of Raymond advantage

High price (Suits)

Product as competitive Strong Brand Image Product Development Strength Strong Distribution Network Highly Advertised

Limited differentiation

OPPORTUNITIES Market Development Export opportunities. Innovation Increasing income level of the middle class

THREATS Existing Competition Highly Amount Spend on Advertisement

RESEARCH METHODOLOGY
As the purpose of the project report is to analyse the consumable products successfully launched in the last three years. The data was collected with the help of Secondary Data sources. The questionnaire method was useda) b) To get first and relevant and unbiased information Questionnaire provides versatility and solutions can be obtained by just asking the questions. c) d) Questioning is usually faster and cheaper. Moreover, there is more control over data gathering activities.

Secondary data was also collected personally by me, which the company has furnished for the general public. The secondary data was gathered with the help of various magazines, newspapers, journals, brochures and also through the internet. For secondary sources no field work was employed.

OBJECTIVE
To find out market strategy regarding product and service. Knowledge about the competitive market. To know the goodwill as demand of the product in world Information related to consumer satisfaction and his use.

OBJECTIVE
Knowledge about the competitive market. Information related to consumer satisfaction and his use. To find the customer preference regarding the facility provided

by the company.

Customer response related to services which provided by the

company.

To get the suggestion from existing products and

the customer services to

about make

the the

companys

improvement ..

SUGGESTION
Company should focus on pricing policy in comparison to its competitors because its competitors provide same products in lower rates. The company should have to focus better design and colour for product.

 The company should focus on their after sale services Company Should Increase Man Power for sales. Many customers asked for more information about new schemes. So the company can make use of this opportunity, the company providing new schemes in the marker. Company gives more emphasis on heavy advertising.

BIBLIOGRAPHY Reference

 www.raymond.com www.google.com

www.wikipedia.com Business world Business today

Raymond magazine

Economics times News paper Times of India