ACKNOWLEDGEMENT

At the very outset, I would like to thank the ALMIGHTY for showering his blessings and his supernatural grace in abundance upon me, without which this project would not been taken up and completed successfully. I wish to place on record my profound feelings of gratitude to the Channel Head (South) of Aircel Business Solutions Mr. VINEETH R who granted me permission to do my project. I wish to express my profound gratitude to our Director Dr. Radha P Thevannoor for her over whelming support in my study. I express my sincere thanks to Mr. Kannan K S, for his constant guidance and support for the successful completion of the project. I would like to thank all employees of Aircel Business Solutions for their friendly and cooperative approach. I also thank my beloved FAMILY MEMBERS who encouraged me at every stage of my work Finally yet importantly I would like to thank all my FRIENDS who helped me in various ways during the study

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EXECUTIVE SUMMARY
A project study at Aircel Business Solutions for two months was done as a part of MBA curriculum under Mahatma Gandhi University, Kottayam. Aircel Business Solutions (ABS) is the enterprise division of Aircel, which addresses the telecom requirements of International and Indian markets with an array of industry-leading products and services. The main objective of my project is to study the market potential of broadband connectivity among small and medium scale industries in Bangalore city. The sampling technique used for this study was simple random sampling and the sample size was 200. Data from various small and medium enterprises are collected in the span of two months. The tool which I used to analyze the data was percentage analysis method and the datas where put in tabular form as well as in chart form also. As a result of this survey, after doing the percentage analysis on various factors I was able to conclude that there is a great potential for broadband connectivity in the Bangalore city.

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TABLE OF CONTENT CHAPTER NO. ACKNOWLEDGEMENT EXECUTIVE SUMMARY LIST OF FIGURES LIST OF TABLES 1 INTRODUCTION 1.1.An Introduction to Broadband 1.2.Statement of Problem 1.3.Literature Review 1.4.Significance of Study 1.5.Scope of Study 1.6.Objective of Study 1.7.Methodology 1.7.1.Data Source and Method of Collection 1.7.2.Nature and Population 1.7.3.Sample and Sample Size 1.7.4. Data Analysis & Interpretation 1.7.5. Limitation of the Study 2 INDUSTRY, COMPANY, PRODUCT PROFILE 2.1.Industry Profile 2.2.Company Profile 2.3 Products and Services 3 DATA ANALYSIS & INTERPRETATION TITLE PAGE NO. vi vii x xi 1 1 3 3 6 6 6 7 7 7 8 9 9 11 11 18 21 25

CHAPTER NO. 4 5 6 7

TITLE

PAGE NO.

SUMMARY OF FINDINGS, SUGGESTIONS CONCLUSION BIBLIOGRAPHY ANNEXURE

40 42 43 45

LIST OF FIGURES

SL NO

PARTICULARS

REF NO

PAGE NO

1 2 3 4 5 6
7 8

THE COUNTRY VS. FIXED BROADBAND SUBSCRIPTIONS MARKET SHARE OF VARIOUS TELECOM COMPANIES TYPE OF INTERNET CONNECTION PRESENTLY USED PRIMARY ISP PROVIDER SECONDARY ISP PROVIDER REASONS FOR OPTING THE EXISTING CONNECTION IN ORGANIZATION MONTHLY SPENDING FOR BROADBAND SERVICE BANDWIDTH USED FOR PRIMARY INTERNET CONNECTION

Fig. 1.1 Fig. 2.1 Fig. 3.1 Fig. 3.2 Fig.3.3 Fig. 3.4 Fig. 3.5 Fig. 3.6 Fig.3.7 Fig.3.8 Fig. 3.9 Fig.3.10 Fig.3.11 Fig. 3.12 Fig. 3.13 Fig.3.14

3 18 25 26 28 29
30 31

BANDWIDTH USED FOR SECONDARY INTERNET CONNECTION

32

10 11 12

MODE OF CONNECTIVITY CUSTOMER RATING FOR THE SPEED OF BROADBAND CUSTOMER RATING FOR SECURITY OF DATA TRANSMISSION

33 34 35

13 14 15

CUSTOMER RATING FOR THE AFTER SALES SERVICE CUSTOMER RATING FOR THE PRICE OF BROADBAND CUSTOMER RATING FOR THE OVERALL SATISFACTION

35 36 39

16

CUSTOMER RATING FOR THE PROCESS OF GETTING THEIR PROBLEMS RESOLVED

40

LIST OF TABLES

SL NO

PARTICULARS

REF NO

PAGE NO

1 2
3

COUNTRY VS. FIXED BROADBAND SUBSCRIPTIONS LANDMARKS OF INDIAN TELECOM INDUSTRY THE MARKET SHARE OF VARIOUS TELECOM COMPANIES

Table 1.1 Table 2.1 Table 2.2 Table 3.1 Table 3.2 Table 3.3 Table 3.4 Table 3.5 Table 3.6 Table 3.7 Table 3.8 Table 3.9 Table 3.10 Table 3.11 Table 3.12 Table 3.13 Table3.14

2 14
17

THE TYPE OF INTERNET CONNECTION PRESENTLY USED

25

5 6 7

THE PRIMARY ISP PROVIDER THE SECONDARY ISP PROVIDER THE REASONS FOR OPTING THE EXISTING CONNECTION IN ORGANIZATION

26 27 28

8 9

THE MONTHLY SPENDING FOR BROADBAND SERVICE BANDWIDTH USED FOR PRIMARY INTERNET CONNECTION

29 31

10

BANDWIDTH USED FOR SECONDARY INTERNET CONNECTION

32

11 12 13

MODE OF CONNECTIVITY CUSTOMER RATING FOR THE SPEED OF BROADBAND CUSTOMER RATING FOR SECURITY OF DATA TRANSMISSION

33 34 35

14 15 16

CUSTOMER RATING FOR THE AFTER SALES SERVICE CUSTOMER RATING FOR THE PRICE OF BROADBAND CUSTOMER RATING FOR THE OVERALL SATISFACTION

36 37 38

17

CUSTOMER RATING FOR THE PROCESS OF GETTING THEIR PROBLEMS RESOLVED

39

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