Google Inc.

Alwazeer Ahmed

Company: Google Inc. is located in Mountain View, California, had announced gross incomes of $21.2 billion, an operating income of $5.5 billion, an employee total of 20,164, and cash and equivalents of $8.7 billion. Larry and Brin integrated Google Inc. as a privately held company in 1999. This company is now an international Internet searches services, ad-supported software, email, calendaring, and document-management systems, threatened Microsofts office and windows offerings. In August 2004 Google accomplished its IPO at $85.00 per share. In November 2009 Google.com lead the search market with a 65.6% share of all US searches leaving it closest rival Yahoo.com with just 17.5%, and the others with the remaining 6.9%. Outside the United States Googles lead was even larger and innumerous countries its market share was beyond 90%. As a result of Google reach in January2010 Google share price rose to $600, giving the company a market value of $189 billion. Problems/risk: First, Google has some of dependency upon certain portals like AOL. Getting those agreements terminated, Google would lose significant share of its revenue. Second, There is no extended period entry barrier in this corporate. Numerous of competitors could make some of development in next years with similar services, to improved interface and names and can catch up Googles market. Third, The confusing of Google with Cost Per Click ranking and charging policy might dissatisfy its advertisers and company would start losing several of them. Competition: Gateways as yahoo offer extra services and solutions beside conventional search than Google do. Google may start losing its users due to added attractions in such portals. Overture has been Googles old competitor. Though Google has released more advertisers than Overture, Googles share of market revenue pauses behind overture by 20% and there is always competition for getting collaborated with well known mass-market portals like AOL, Yahoo. Googles scale could also become a liability in order to cop up with new and enhanced search techniques if companys ability to modify its algorithms and database architecture was constrained by its server infrastructure and the size of its index. If Google comes up becoming portal, it may lose its simplicity and comprehensiveness because of which it is a favorite among its users. Google can get trapped in issues regarding privacy if it decides to go for highly personalized search for which it has to capture users personal information. If Google decides to merge with some already established mass-market portal, it will start losing its well-earned brand name.

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Google improvement strategies: First choice is to concentrate on its unique competency plus continuing to develop more superior search solution. Second choice; improve into new fields, like create portals. Third choice, is to challenge Microsofts desktop hegemony or become an e-commerce intermediary like eBay. ! !

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