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Sales Promotions in Shoper 9

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Contents
Sales Promotions in Shoper 9 Discounts ................................................................................................................................................ 3
Fixed Discounts .................................................................................................................................... 3 Variable Discounts ................................................................................................................................ 4 Offers .................................................................................................................................................. 5

Sales Promotions in Shoper 9


Sales promos are a means of stimulating demand for products and services offered by a vendor and are implemented by businesses for various reasons. Some of these are: Sell out old stock, odd sized items, old fashioned items, etc. Meet seasonal demands for products. Exclusive showrooms selling at discounted rates. Multi Brand Outlets introducing new items. Many shops implement multiple promos concurrently during festival seasons, New Year, etc.

Promo definitions are influenced by market trends and competition too.

Therefore, the ease of defining simple and sophisticated promos, ease of application of promos in billing, possibility of application of multiple promos, etc. become critical factors.

Shoper 9 fits into this space with an option to define a plethora of promos. Apart from the variety that it supports, it is easy to define and experiment with promos and pick and choose the ideal ones for your business. The following chart gives you a birds eye view of various options available in Shoper 9 to define sales promos.

Sales Promotions in Shoper 9

In addition to what is depicted in the chart, Shoper 9 sales promos can be for: Selected items or all items Selected product & brand combination (you can run a sales promo for products of a particular brand, if required) Selected size, shade, style or any combination of product, brand, style, size and shade A combination of items Selected customers or all customers Selected customer price groups Selected days or all days Happy hours Selected period Discount may be given for higher valued items or lower valued item (in other words higher valued items or lower valued items may be billed)

Salient features of the Sales promo option in Shoper 9 are: The definition process is very simple and easy. Schemes can be defined in advance at HO and be sent to all or selected stores in the chain. Schemes can also be defined at POS locations. An existing scheme can be copied for reuse. An existing scheme cannot be modified thus ensuring reliability of reports.
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Sales Promotions in Shoper 9

A schemes details can be imported from an external source, say MS Excel file of .xls or CSV format. Schemes defined can be prioritised for use in billing. Expired schemes can be activated later/ extended, if required. Schemes may be applied automatically or manually during billing. A few business scenarios are described for a better understanding.

Discounts
Fixed Discounts
In Shoper 9, Fixed Discounts may be applied at item level or bill level as a percentage discount, a flat rate discount or conditional discount on some item. Discounts can be computed on item rate or quantity or both. You also get flexibility of applying discount on the least priced item or highest priced item in the bill.

Sample promos: 1. Item level Promotion on Lance Perry products Computed on Percentage discount Get 1 Shirt at 10% off Buy 2 Shirts get the 3rd one at 50% off Get 10% off on shirts if MRP >= 500 Get 20% off on purchase of 2 shirts Get 20% off on 1 shirt and 1 trouser Get (2 Shirts and 1 Trouser) or (2 Shirts and 1 Blazer) at 20% off Get 30% off on purchase of 2 shirts with MRP >=1000 Amount discount Get a shirt worth Rs. 700 for Rs. 500 Buy 2 Shirts get the 3rd one at Rs 200/- off Get Rs. 50 off on shirts if MRP >= 500 Get Rs. 100 off on purchase of 2 shirts Get Rs. 200 off on 1 shirt and 1 trouser Get (2 Shirts and 1 Trouser) or (2 Shirts and 1 Blazer) at Rs. 2000 Get Rs. 300 on purchase of 2 shirts with MRP >=1000

Item rate Quantity

Rate and Qty

Sales Promotions in Shoper 9

2. Bill level Promotion for Diwali Festival Computed on Percentage discount Get 5% off if bill value > 1000 Item rate Get 10% off on total bill for purchase of any item of MRP >= 500 Quantity Get 20% off on total bill on purchase of any 2 items

Amount discount Get Rs 50 off if bill total > 1000 Get Rs 50 off on total bill for purchase of any item of MRP >= 500 Get Rs 100 off on total bill on purchase of any 2 items

Variable Discounts
In Shoper 9, Variable Discounts may be applied at item level or bill level as a percentage discount, an amount discount or both. Discounts may be given based on item rate or quantity or both, if required. Maximum discount may be fixed as an amount or percentage. Sample promos: 1. Item level Promotion on Lance Perry Shirts Computed on Max discount Percentage Amount discount Get up to 10% off Get up to Rs. 500 Item rate Get up to 10% off if MRP >= 500 Get up to Rs. 50 if MRP >= 500 Quantity Get up to 20% off on purchase of Get up to Rs. 100 on purchase of 2 2 Rate and Qty Last Piece Get up to 30% off on purchase of 2 and MRP >=1000 Get up to 10% discount on last piece Get up to Rs. 300 on purchase of 2 and MRP >=1000 Get discount equal to the cost of up to 30% of the quantity, if the item is last piece

Sales Promotions in Shoper 9

2. Bill level Promotion for Diwali Festival Computed on Max discount Percentage Amount discount Get up to 5% off, if bill value > Get up to Rs. 50 off if bill total > 1000 1000 Item rate Get up to 10% off on total bill for Get up to Rs. 50 off on total bill purchase of any item of MRP >= for purchase of any item of MRP 500 >= 500 Quantity Get up to 20% off on total bill on Get up to Rs. 100 off on total bill purchase of any 2 items on purchase of any 2 items

Offers
In Shoper 9, Offers can be applied at item level as a fixed one. Offers can be based on item rate and item on offer may be the same as the item bought or a different item. You also have the flexibility of giving free the least priced item or a highest priced item. Diwali Offer Computed on 1 Shirt 2 Shirt 1 Trouser 1 Shirt with MRP > 500 2 Shirts with MRP > 500 1 Trouser with MRP > 1000

Buy 1 Shirt 3 Shirts 1 Shirt 1 Shirt 3 Shirts 1 Shirt

Get Free

Item rate