Faculty of Music, Social Sciences and Design PSYCHOLOGY DEPARTMENT INDIVIDUAL ASSIGNMENT COVER PAGE STUDENT NAMES &

ID.: GYNETHIA LORAINE TAMPI, 1000921906 SUBJECT: SM319 MEDIA, LAW & ETHICS LECTURER: MS YAP YOKE LIN TASK / TITLE: MEDIA LAW JOURNAL DECLARATION OF ORIGINAL WORK I certify that this assignment is my own original work. It adheres to the University & School guidelines on plagiarism and published material. INFORMED CONSENT 1. 2. 3. 4. 5. Late submission will be penalized by a ONE mark deduction per day. Any request for extension needs to be in WRITTEN form, with a valid reason AND dependent on approval of the subject lecturer. Plagiarism of any kind will result in a ZERO mark and failing of this assignment. Incomprehensible language/writing can be penalized. I shall adhere to the APA (American Psychological Association) Manual, 5th Edition guidelines on format, in-text citations & references.

I acknowledge that I have read and understood the statements above and am subject to the terms as stated above. Students signature Date: 26th March 2012

MEDIA LAW AND ETHICS JOURNALS

LECTURE: Tuesdays 3rd January 2012

Today should be the first day of my media law class; to be honest I didnt attend the first class because I am still in my country Indonesia right now. From what I heard from my friends, Media Law class is a difficult subject to pass. I have one of my friend who failed this subject last time, but with a different lecture. I am just hoping the best for my self to working hard for pass this subject. On the first day class my friend told me, its talking about the course requirements, assessments and expectations. It also told me to getting Gmail account for course materials, and ebooks.

TUTORIAL: Fridays 6th January 2012

I didnt attend the class today because I am still in my country. But from the course outline that I get online from my friend, I know what part in Media law and ethics that learned in this Friday class. Start from Introduction to Media, Law & Ethics, Why the need for morality, ethical & legal systems? and Legal terms for Media Law. What is media? In my opinion Media is various kind medium of communication, for example Internet, newspaper, radio, television, social networking, etc. Media is really powerful right now, and can influence people mind. It also has a good and bad impact for public. In this kind situation, we need something to control how media works. What we need is Law, and Ethics that control media from over exploration in bad things. Law is rules and guidelines for public to control something so it will be legal every time. What make it different with

ethics? Actually I do not really understand what the different about ethics and law, because both are talk about rules and regulation. But after I do my research in Internet I found ethics actually is more focus on moral principle, which control individual itself. We really need the morality, ethical & legal systems for control media, because when media its over exposed something, there should be a limit to protect between the author, reader or watcher, and also the news. Because all the things its affects each other.

LECTURE: Tuesdays 9th January 2012 & TUTORIAL: Fridays 13th January 2012

I didnt come to class for Tuesday and Friday this week, I read in teaching plan, for this two class discuss same topics, Principles of Ethics & Law, and Applied Ethics & Law in Media. I dont have any idea about this topic before, because I didnt attend the class. But based on my understanding from textbooks, and research in Internet I can tell a little bit y understanding about this topic. There are principle, and standards of media to create an media ethics, its including ethics in broadcast media like movie, television program, radio, second in print media like news paper, books, and last one in Internet. I will more focus on my understanding in Journalism codes of ethics. Actually journalistic ethics is the most dominants ethics, in media. There are Society of Professional Journalist (SPJ) that control about the journalism ethics, its founded in USA 1909, its the powerful Journalism organization that set the standard & ethical behavior in Journalism and it realize by the SPJ Code of ethics Structure. There three most important parts for discuss about the ethics structure. First the Preamble that talks about the responsibilities of Journalist, to seek the Truth of something. All the news should be based on the fact; it must be actual without any lie behind. It also mention in the 4 principles, Seek Truth & Report It; like I mention before

all the reporters, and journalist must report something that based on fact, Minimize Harm; Sometimes a news contain an exposed harm things, and it also will contain with bad effect because of that journalist should be report a news with minimize the harm its not just for public, but for something that be reported at that news also, Act Independently; a contain of news should be report by the journalistic itself, without concerns from outsider like economics and political concerns, Be Accountable; The journalist should be independent and responsible with all the news that he report, they must hear the public opinion and should take the criticism from the public. Last part is case studies from Clinton-Lewinsky scandal. At that time, its the big scandal of that time it tells President America Bill Clinton had an affair with former intern. Media really investigate and show the report to the public about this case. And what happened? Clinton is trouble, and his precedency is crumbling. Just one question why the media cover this scandal? It because this news is talk about number one person in America that can control whole the world, with a sexual scandal. 100 percent the public will be interested with sex, political stories, and make high the rating of news. So what happened to the public? By public understanding actually having an affair its not a new things, its normal for all the people America but what make it different because it someone that in the news is someone that control their country. Clinton start to falling down, and public start to make a new gossip, and bad perception to him. It tells how the media can change the people mind, because of that it really need to have some principle, and ethics to control news that show in public.

LECTURE: Tuesdays 16th January 2012

I didnt come to class, but today the topic in the class discuss about Potters Box &/ SAD systems of analysis for legal & ethical issues. Actually I have better understanding about Potter Box. Potters Box is one model for making ethical decisions,

from Ralph B. Potter, Jr. Moral thinking always build from systematic process, after critical thinking we can made a judgment and take an action. How we get the decision must be based in some critical reasoning. There are four steps dimension of moral analysis to do Potter Box, the first dimension is Facts, second Values, third Principles, and last one Loyalties. Definition or facts is first stage where we should analyze all the facts on the problem all stories without make any decision or judgment. Values are the second stage in potter box at this stage we should analyze and compare the different values to understand the influences when we make the decision. In this stage we can analyst to identify the different between many values. We can make decision by aesthetic values, professional values, logical values, sociocultural values, and moral values. Principles are models of ethical reasoning that can apply with every different situation. Its also must considering the ethical philosophies, to make decision maker to better understand the situation. There are 6 principles that using in potter box, first Aristotle's Golden Mean emphasizes that moral value is really important to determine the simplicity and moderation. Confucius' Golden Mean is a principle, which says that moral virtue is the right place from 2 different extreme. Kant's Categorical Imperative tells that we cant do something or kind of action that against universal law. Mill's Principle of Utility tells that the most important things are the happiness for the many number of people. Rawls' Veil of Ignorance, in this principle the position of the people it will be affects the people influences. Agape Principle or Judeo-Christian, the name principle describe the meaning Love for the human its the most important in this rule.

TUTORIAL: Fridays 20th January 2012

I didnt come to class again today, but when I saw the weekly teaching plan its still learning about Potters Box & SAD systems of analysis for legal & ethical issues. SAD systems analysis for legal & ethical issues is model analysis by L.A.Day. In SAD analysis there are three steps that we must do, first situation definition this stage we try to give the fact that have in the problem, and situation. Try to describe the situation that showing in the problem. Second stage analysis of the Situation including the application of moral theories, in this stage we trying to examine the situation and evaluate with the ethical alternatives. We can start discuss agree and non agree opinion in the text; give the reason with the values, and principle we learn before. The last one is Decision or Ethical Judgment. In this final stage we should get the decision and take the action from problem. We should have a strong argument to protect your decision, and it should not appeal to one of moral theories we use before.

TUTORIAL: Fridays 27th January 2012

The first group Tan Ting and Jackie talking about A comparative study of Chinese and US consumers attitudes toward advertising regulation. This article, help to investigate the costumer attitudes toward local context advertising. The limitation just between chinese consumers, and US consumer. It compares between the views of free commercial speech, self regulation, and market forces regulation. What is the difference between U.S. and China is China government more tightens about the censorship, and regulation of

sexuality advertising. However, in both country, both U.S. and China, women are much more dominate concerning the case of sexuality in advertising. In my opinion this article is quite interesting when I saw the author of this article, both of them is Chinese people. But thats not the main point why they choose China and America for doing this research. I am quite agreeing with this article chosen country, like we know America is the most powerful country in whole the world, from the media, politic, and economic. China is growing country, which in the future can be compared with America what make it different are the media in China is more stricker than America, where advertising, television program, social networking is full of censorship. This is the interesting part in this article, when the writer tries to compare how the advertising affects the both of countries. Second presentation talked about Critical contribution to theoretical foundations of privacy studies delivered by Michele and Shin Wen group. In my

understanding, this article talks about how privacy in the academic literature, the concept of privacy right now, as well as the advantages and disadvantages in the

definition to clarify the limits in the literature. The methodology that used in this paper is a theoretical approach with examples of current. This paper describes how important the privacy of study. In my opinion what make this article interesting because there are so many theories inside this article. All the theories is connected each other and explain the different kind of piracy. There are around 24 different theories that using in this article to explain about structural definition of piracy and another seven from Gandy (1993), Castells (2001), Parenti (2003), Ogura (2006), Lyon (1994, 2001, 2007), Fuchs (2009), and Sandoval (2011), its talking about political recommendation connected with privacy threats like entrepreneurial privacy protection and privacy protection for powerful society. Its quite confusing for me to understand all the theories together, and there are some theories that

almost same each other, because of that I think the weak point for this article is there are so many point theories, but they are not more focus to explore more about 1 or 2 theories to differentiate the three type definition of piracy. I think the most important theories for describe each definition theories; structuralistic definition piracy Warren and Brandeis, and Parent, individualistic definition piracy Westin, and Shils, and integrative definition piracy Reiman. The last group is Prudence and shiao Yi, their article A Study of Visual Puffery in Fragrance Advertising. In advertising for attract the public we must using some visual things. The main example that choosen in this paper is fragrance advertising. People attracted when saw the advertisement and try to buy the product but after bought the product sometimes people not satisfy. In this paper the writer try to make a research about visual attraction of fragrance advertisements compared the subjects result from the subsequent print ads for their products. Then consider whether the smell is actually failing, or same with costumer expectations. The writer using interview and paired sample test for conduct the research. It shows that there are visual cues and imagery in perfume advertisement in certain conditions, to produce products that exceed the expectations of the evaluation actual product, it show the presence of visual advertising. It also describe

more abstract descriptors of advertisement create a higher expectations, whereas a more concrete descriptors produced a lower expectations than the actual product evaluation. LECTURE: Tuesdays 30th January 2012

Today topics talking about Reporters & Source, Social Justice, Invasion of Privacy, Photojournalism / Photo-Fiction? In my understanding from reporter & sources is, a

reporter should be report something based on the facts, its also must more than 2 references thats the most important things. A reporter can lie to the public, and show news without fact, because of that the actual and truth source is really important for telling news. Is social justice is important in covering the news? In my opinion every human rights must have some protection to all the things that they have. When someone is talking lie about their self, or over exposed to them there should be something to stop that. Because of that we need a social justice. Continue to Invasion Privacy, there are 4 different Types of Invasion Privacy, first Intrusion on seclusion or solitude, Public disclosure of embarrassing private affairs, Publicity that places individuals in a false light, Appropriation of an individuals name or likeness for commercial advantage. The privacy also controlled by the Ethics, the most important things is the news must have redeeming social value, the Decency and basic fairness also important, and finally the individuals dignity must be maintained even with the disclosure.

There is homework to do in home today Analyze the case studies indicated in the chapters 3, 4 and 5 using either Potter's Box or SAD

Chapter 3 Cases Case 11: Crisis in Darfur

Definition Ongoing conflict in the Darfur region, western Sudan, mainly between the Janjaweed, an army recruited from local Arab tribes, and tribes of non-Arabs in the area. Values Moral Values, Humanness, Justice/fairness

Principle Rawls' Veil of Ignorance

Loyalties Sudan Government

Case 11: Covering the Middle East

Definition How the reporter cover the news in middle east and show the images of the violence and the effect both sides Values Moral Values Principle Aristotle's Golden Mean

Loyalties Public, and reader

Case 10: Stolen Voice Mail

Definition Three case studies, 1 Pictures of the Chiquita article from the Enquirer, George Ventura, and the Chiquita logo. Values Professional and moral values Principle Kant's Categorical Imperative

Loyalties Chiquita

Case 12: Risky Foods

Definition Many safety issues with food that the media likes to latch onto. Alar Scare Example

Principle Rawls' Veil of Ignorance

Values Logical values

Loyalties Public

Chapter 4 Case 15: Affirmative Action in Michigan

Definition How the media reports on Affirmative Action, example Affirmative action in Michigan Principle Rawls' Veil of Ignorance

Values Logical and moral values

Loyalties The media

Case 16: Distributing the Internet

Definition Some people start a program to help a people that have no access to new communication. Principle Confucius' Golden Mean

Values Professional Values

Loyalties People that help the people who have no access to new communication

Case 16: Sexism and World Cup Soccer

Definition The media focused more on woman sexuality than another topic. Example U.S. Womens win in the 1999 World Cup. Values Moral Values

Principle Confucius' Golden Mean

Loyalties The media

Case 17: Ten Weeks at Wounded Knee

Definition How media tells about the Conflict between Native American and US. Principle Confucius' Golden Mean

Values Moral Values

Loyalties Public

Chapter 5 Case 18: Facebook and Social Media Networks

Definition Facebook and Social Media Networks are phenomena right now. Principle Mill's Principle of Utility

Values Moral Values

Loyalties User of Facebook and social Media Networks

Case 19: The Controversial PATRIOT Act

Definition The USA PATRIOT Act was created to avoid tragedies like September 11.

Principle Rawls' Veil of Ignorance

Values Professional

Loyalties Powerful people in USA

Case 20: The Bloggers Code of Ethics

Definition Blogs as one of new media need the ethics for control everything Principle Kant's Categorical Imperative

Values Professional and moral values

Loyalties The user of the blog

Case 21: A Prostitute on Page 12

Definition Media always exposed on controversial things like sex, killers and prostitute Principle Aristotle's Golden Mean

Values Moral Values

Loyalties Public

Case 22: Dead Body Photo

Definition How media exposed the dead body? Is too openable. Example News photographs of people mourning over 9/11, a plane crash, and the Columbine shooting. Values Moral Values

Principle Aristotle's Golden Mean

Loyalties Media reporter

TUTORIAL: Fridays 3rd February 2012

Alitalias crisis in the media, in this artcile they explore the Alitalia and the Italian Governments crisis response strategies (CRSs). Its tell how the Italian Government trying to handle the Alitalias crisis and its not success. It also tell the statement from the Italian Government how they will handle the crisis and situation after their handle, its using analysis approach to do this research, all the materials get from official press releases and international newspapers. In my opinion after I quickly read this article I found there not so many reffrences they get from the international newspaper. There are two different opinion that we can get when we reading the two different sources. But in this paper they not really focus to another kind media for defend their statements. Apologizing in a globalizing world: crisis communication and apologetic ethics. This paper discuss about three apologies or statement by the Vatican that debated at University of Regensburg in 2006. The methodology is based on case study with the rhetorical criticism and ethics crisis communication theory. The paper also tells about new concept of metaapology, example when a person no need to apologize even though he do something bad,

because she/he does not to apology following heir own sociocultural order. In this section I am not really agree, because the new concept of meta-apology also bring another negative effects. In my opinion someone should do proper apology when they doing something wrong. Because it will create a bad image for us if we not apology when we doing something wrong. Another presentation talking about Attitude toward the advertising music: an overlooked potential pitfall in commercials. This paper talk about how the music background in commercial really important to attract the consumer. The research taken from review of literatures in the psychology of music, consumer marketing, and advertising to create an advertising music. I am really agree about this paper, Music background is really needed for create a good commercial. A negative music background, or wrong music background can affect the entire commercial, and it will be not success to achieve the advertisement goal for attract the consumer. The last presentation talked about Balancing and Context: Maintaining Media Ethics, its talkinga about the criteria of news. Like an example there are so many news that not reported all, they cover some of the important things to create a different perception of the people. Its also talking how the media playing important role to change public minds. The main example for this paper is talking about Iraq, and America War.

TUTORIAL: Fridays 10th February 2012 The first presentation today talking about Controlling Communications That Teach or Demonstrate Violence: "The Movie Made Them Do It". I am really agree with this article under our control the movie teach the violence to the public especially to the kids. I have my own opinion, and I am really attracted with this paper. Today, the Western mass media,

with programs that show the violence, while knocking down the wall-dividing wall between childhoods to adulthood. This phenomenon does not only happen in the West, but also in other countries. In other words, the time children are now free to see what should only be viewed by adults and this can be bad for the kids.

Among the various mass media, television plays the largest role in presenting information that is not feasible and too early for children. According to media experts and psychological problems, despite its advantages, television has a great potential in the middle of leaving a negative impact on various segments of society, especially children. Indeed, there are efforts to mobilize parents to steer their children to watch a program or event that is devoted to them alone, but in practice, very few parents who pay attention to this. Today, many children and teens in America who carry arms, either to attack others or to protect yourself. In my opinion Children should be introduced to the chaos and unrest in the world of life gradually and with a specific language, so that they recognize the evil is not to imitate, but to face it and fight it. The proper way for this recognition is through the tales of children who use the method correctly and gentle language. But unfortunately, the tales of children are increasingly disappearing and being replaced by a loud television films and computer games. Considering all the above facts, the government in various countries should be aware of in order to regulate the television industry can play a positive and constructive role for children in improving their personality. This is the most reason why we should control the violence things in the movie. Second presentation topic is about Do avatars dream of electronic picket lines? The blurring of work and play in virtual environments These

papers try to identify about digital concepts protestainment, in technology that allows the

addressing the leads to

boundaries to become more permeable, and this

a permeability which bring this paper, Second

the

new culture. There

are two

case

studies in

Life and EVE Online. The there

second case revealing tips about by creating a culture of

digital protestainment, through cultural borders,

hybridization. There are also interviews and textual analysis of web sites to illustrate the concept of play, work, and of the the average activity. In this paper I learned that size, scope, interest and in form in

the virtual world

hybridization process is

increasing in

and function. There

are also various forms complex

of border processes of between online

the cultural elements through a

exchange

offline.

Unfortunately in this article I cannot understand the limitations of the digital process, due to the lack of explanation from the author.

LECTURE: 13th February 2012

In this day lecture we learn about four important parts in Advertising, start from Advertising & Commercialization of Everyday Life, Advertising & Image Based Culture, The Media are Commercial, Advertisings Professional Culture. Whole things can be connected by the poem from Robert Frost The Road not taken

What I can learn from in this today class, can be start from the explanation in X mind, the ethics of individuality. There are several facts about every individual in this world, first we like to be praised, no matter from our friends or we praised our own self, we also have our freedom to choose something for us, sometimes you choose to be not following other people for make your own decision. So what the thesis statement in this problem How advertisement and advertiser try to influence the consumers in every different way? The advertisement is always try to encourage us to buy and try the product. How they make it?

First they attract us and get our attention, try to make us to trust that product can satisfy our feeling. Advertising always asking about our choice, and give us option. It depend how we capture that things, we should be a smart costumer to selective when watch the advertisement. The advertisement always tries to persuade us to become better than our self. What the proponents of Advertising? Advertising provides the information to the costumer; in some industries they can fulfill the costumer want. Finally its based on us to make a critical decision for try the product by saw the advertisement. Advertisement also can satisfy our emotional needs by buying the products and its morally problematic. In every advertisement it always contain some message, its also including the brand name. Like when we talking about I-phone, we talk about luxury smart phone, all the people that using I-phone is rich people. But sometimes an unethical advertising also can undermine the society. Under our control the advertising try to affect us to buy something we dont need, but because we attract with the advertising. Advertising and unethical deployment. There something that advertises and gives the bad effect to us, like the example of cigarette advertisements, when finally the public is influence to thinking that smoking is a new life style. In conclusion we are as a costumer should thinking two times, before buy the product just from saw the advertisement, because sometimes, advertisement its always not tell the true. Finally is it ethical to use referents in advertising? In my opinion its always depends on what kind of advertisement is that. Sometimes in advertisement the advertiser always uses a referent to attract the costumer. I think its not ethic if the advertiser using a referent in a bad influence advertisement. Because of that it always depends on the advertisement.

TUTORIAL: Fridays 17th February 2012

Ethics and social networking sites: a disclosive analysis of Facebook. This paper talking about moral values of popular social Networking site (SNS) focusing in facebook. In this paper also follow by research paper by Brey and Introna to highlight the scope for theory development. Based in my opinion I would be prefer if the author talking about the ethics in social networking likes Facebook. Social networks is an application that really famous and liked by everyone in the world. Facebook.com is the most popular social network today. It cannot be denied with the advance technology now; Facebook can open in mobile devices. Even Facebook can be thought of as applications that boost sales of mobile phones. Almost all mobile phone displays can feature to access Facebook. The question is whether ethics is needed in social networks like Facebook?

Our behavior in the social networking world is supposed to resemble the real world behavior. If we are polite and courteous in the real world, why we do not make it same thing in social netwroking? Communication and interaction in the environment of SNS should be same like in reality. Internet indeed can change many things. For example, the boundaries between old and young are often a barrier in the interaction in the real world can be change. If in the real world we are the closed person, apparently in the virtual world we can be rude! And what will happen next there is no safety in SNS world. One most important thing we must know that in the virtual world we also need an ethics and law to control our self. Second presentation talk about Forced pirates and the ethics of digital film In this paper attempted to clarify whether the file-sharing is an act that against the

ethical problems? Its also providing solutions and strategies to avoid file-sharing and discussing the ethical considerations surrounding the distribution alternatives.

This research on this paper try to apply the ethics of Immanuel Kant to the file sharing problem and ideas to avoid file sharing, also strategies from media experts

and practitioners. The focus in this paper is about movie industry. Actually I am student who still doing the pirate download movie cannot comment too much in this paper problem. I know I am doing mistake when I download the movie from internet, but there are several reason why I am keep doing this, the first and important reason is money problem. For what we wasting money for buy a movie, or watching movie in cinema if we can download it from home. We also didnt need to wait for the movie release in cinema because the movie already available in Internet. I am one hundred percent sure if another student also feel the same things with me. But in my logical thinking I also thinking about the director, producer and all the crew that trying so hard for make the movie, and we just download it for free. I am really agree when author said File Sharing it has negative and also positive aspects. The chosen for Kant theories also really suitable for this topic, that we must never do some king of action that against the law. File sharing its absolutely wrong but even though the public knows that, they still doing it. Technologies also help us to keep doing these things, so we cant do much things to stop this happen. What we can do just the moral closer strategy to each individual to remind him or her that this is the wrong and illegal thing.

LECTURE: Tuesdays 20th February 2012

Today is test 1, the test topic from chapter 1 to chapter 7. There is one group that presented today. Their topic is Human rights and online agenda setting This paper describes the issues of human rights in online communication by Human Right Watch (HRW) and Amnesty International. Research was made through an online forum contents of HRW and Amnesty International, through their website and Facebook and Twitter. Interviews were also conducted from the expert to find out online activities related to organizational communication communication and better understanding to human rights.

This paper focuses on issues of human rights as an end to active online communication. NGOs are basically aiming to attract the public in the online issue and motivate the

public to take an action through media and political agenda. But now the NGO actually intended to change the public agenda to create social change, as well as media and political agenda is also not forgotten. I feel this paper is quite interesting because it is also state makes that the influence of the of an

media with public and political agenda. It agenda for theory and slipped it in

the consideration the online

more especially to

environment.

Unfortunately in this paper did not explain further the role of the media and the public in relation to NGOs. I feel something is missing because there are not many sources that can explain the facts bring the media and public to bring large affection

relations with NGOs.

TUTORIAL: Fridays 24th February 2012

First topic for presentation is about Journalists collective representation and editorial content in newspapers This paper identifies the alignment is try to pull off a bona fide independent union for journalists rarely in the take UK, collective

the vocals of editorial standards and interference, but

action to respond to such cases. The approach used in this used in this paper is an examination made intersection of nature and the influence of journalistic

professionalism, press material and economic interests and a particular approach to both of these unions. And qualitative research also complements current this state, paper. thus

Basically journalists and organization and does causing the situation to defend

not identify its

the professional

interests by

defending their their

professional interests are

compatible with and supports

the strategy to defend

material interests. The weak points for this paper is, the paper just focus on Journalist in UK, it would be better if the authors try to compare two different country, and give specific analysis for this problem. Second presentation talk about Media work and the creative industries: Identity work, professionalism and employability. This paper focuses on how the prospects for graduate students who have been working specifically in the field of media. It tells how the media industry and employment in specific careers to get. It really helps us to better understand the student as well as potential critical issues that will arise on the joblater. Conduct this research by interviews and focus groups of

university students, how they use media production studio. Indeed, I really thanks full after reading this paper, it gets my idea of how the job prospects after I graduate. But it might be better if the author can give an idea about more specific majors can be achieved at the university as well as a working example that can be achieved afterthe deepening of it. For research can also be done with the interview of more mature companies in the

media about the job prospects of the graduate student. The last group talk about Morality or equality? Ideological framing in news coverage of gay marriage legitimization Actually I am not really understand about this paper, but this paper Tells about the ethics issues arise from the spread of the language of mass and take-up of mobile

technology. Technology start to change all

the things, it effects all

the parts of

human life. It also brings the good and bad effect. The research was based on James Moor belief in the need for the "Better Ethics" for emerging technologies and it also tell the development of the language of Michel Foucault Jeremy Bentham's panopticon as

an oversight tool.

LECTURE: Tuesdays 27th February 2012

In my

opinion the

public communication in now

days is

really important.

Actually public communication is the process of sending and receiving a message to every person and it also have a big effect to each people. There is something that must be considered in this case, the message being the purpose of public sent should be clear can and be

accurately. Actually, what

communication? It

distinguished with the intention of the message. As an example of a Public Relation usually using a mass media to create a good image after the bad issues or scandal coming. Public communication in this situation is really needed to inform and change the public mind. It also different with the message we saw in advertising. In advertising the advertiser using public communication to attract the target customer to buy a product. There are many types of public communication, from the simple to the highest level. Each type of public communication is always used in the mass media like TV, radio newspapers, and Internet.

The

success of public

communication is

when

the message

sent is

delivered to

the listener, reader, or audience so they can take an action after receives the messages they get. One thing that should be avoided in any public communication is to avoid topics or words concerning controversial matters of gender, race and religious belief. Second topic today is about Telling the Truth in Organizational Settings. In my opinion all the things should be reported with telling the truth. But in mass media it looks non-cent, in some organization setting there are something that cover to create a different image of the news, case. All this things is set to change the people mind.

TUTORIAL: Fridays 2nd March 2012

There are three groups that presented today, the first topic is Not through womens eyes: photo-essays and the construction of a gendered tsunami disaster I am really agree why they using woman to create a photo essays, because the woman expression its more attracted in public eyes. In the picture of tsunami disater its always show woman and child, and it describes the woman and child is really weak and so sad. Under our control is create a stereotype that describe the woman and childs is a minority that should be help. I am really agree about the analysis for this article because there are many facts also support their opinion, one of them is all the picture that we can saw in internet almost 90 percent it show woman, and child picture. Second presentationis talking about Regulating childrelated advertising in Nigeria, in my memory Liyana is talked about the comparison of advertising in USA, and another country that not allow children advertisement during the program times. With her presentation I learn a lot about new things that I am never heard before. For me also, I am not agree the advertising during the childs program. Because as

we know a child still cant differentiate what is the good things, and bad things, they cant selective from get the information. All the things can come in their mind, and influence how they grow up. Because of that when advertisement show in children program time ist not bring a good effect to the children, or even though there are an sdvertisement at that time it should be under control of parents when the child watch.

LECTURE: Tuesdays 5th March 2012

There are two topics that discussed in today class, Entertainment & Violence and Profits, Wealth & Public Trust I will discuss more about the entertainment and violence. Reflect there are many violence scene that appears in the midst of our community, made me begin to realize the violence its always appear in front of our eyes as a community. And we know, violence is an act that is forbidden because every individual has the right to live a life with a safe, peaceful, calm. Based my research in Internet, Violence comes from Latin violare violatus which in English means the violence that injure or abuse. So the offense or was intended to injure human life whether physical, verbal, psychological or structural.The violence also has many forms and dimensions. But generally only two dimensions are visible or not visible. What I wan to tell right now is about the violence that is always show in mass media or advertising as an entertainment. If we're honest, many sentences are listed in mass print media, radio or television, and advertising often contain hidden violence to society. For example, a variety of skin whitening ads. This ad is clearly and blatantly always expressed how white women are beautiful women. Let us imagine how a black woman against the sentence as above. Of course if the black woman would be honest with you, he'll say the sentence was insulting tone for black women. And make the

marginalization of black women. Harassment, marginalization is part of covert acts of violence or is not visible. Because a person-centered psychology.

Or like the ads that show what a slender woman is a woman who is represented as an ideal figure, lucky, beautiful, like a perfect model that says, "slim is beautiful." If among the readers of this article is contra with woman bodied with intent that super model, thinkguess what shows up as a response in my mind? To be honest, we agree to say that the sentence was pitched harassing her large, plump. That fat, it is ugly, unattractive, and far from reality to a dream of the man. Of course, even this sentence is a veiled violence. There are many-veiled fact that violence in the various mass media or advertising in the country which we love. Therefore, it is time for us as part of this nation to prevent it from continuing. We must say "Stop the violence hidden" it. We must realize how dangerous the making or 'throw' to the society of a super model, photographs, paintings that actually contain a hidden violence for most of our society. However, violence is a violation of the rights of others, violates the will of God and violated state law.

TUTORIAL: Fridays 9th March 2012

There are four groups that presented today. The first group talk about Social media and cookies: challenges for online privacy us, The emergence of Web 2.0provide tool called A technology is always bring a new things to something new for us, it is a social media;

a communication

a mass self-communication. This tool is cannot

be separate from our lives right now; we always use it almost everyday. In this paper is told about how the social also negative. Emphasized that media have of a positive effect is the level of

the downside

social media look at

privacy and data veillance. This research was made by interviewing an expert on this issue. Then if the real problem at this time? Lots of social media users who do not care or do not even know that they no longer have their privacy. all the information

they have been detected after a user from one of social media. With this paper I can be more critical thinking to no longer share my personal things in social media, I used a lot to think about the pleasure I get by being a user of social media, but subconsciously I also experienced the loss is not direct my aware of. I think the only thing you can do to stop this problem should start from the user manual. The weakness of this paper, they do not explain in detail the way out of this problem. Second presentation is talk about Social networks, football fans, fantasy and reality: How corporate and media interests are invading our lifeworld This paper discuss about the through analysis impact of digital technology on football supporters

of official and unofficial websites and media reports. Basically

the technology would have a major impact on the world of communications, and this is used to distribute the publication to view sera against the commercial power of the great football club. Unfortunately there are sensors and controls that affect supporters

and prevent the ideal speech situation are needed to empower fans and promote greater participation in their club. This makes manipulation of the Media Company and keeping priority of fans who often have more of a sense of ownership based on the historical and cultural in their local of Habermas who writes the club. There of is a theory in the the this article the theory of "colonization of theme and the

utilization

concept website

life world" and "communicative action" to inform discourse analysis and the independent football club

official and media reports. In

interest of the company was able become to manipulate public opinion and freedom. in this

case

I strongly

support

the

argument of perfect in

the author,

it is

reviewed by the a way

facts given. Outline of this paper is

my opinion, because there is

out and easily understood analysis of the situation. Third topic is about The influence of organizational conditions on public relations practitioners dissent One thing that I find lacking in this paper is case study in this paper only focus on the USA. Actually if the author can give another example, like one more country maybe. It can be better because we discuss what is the weakness and strengths of each party Public relations in each country. Last one is The influence of real women in advertising on mass market fashion brand perception This paper talking about how the ideal weight of the user, which affects the perception of mass fashion, brand market. This research was conduct by research from 640 students on a web survey. In this paper I got a new thing, like the facts that every consumers interested in fashion brands on the market when the user visits to the of ideal. The interesting am

thing here, is obese is something new and pure example

fashion today. I

very interested in very different research studies I've seen before as a woman, I feel that the weight does affect the perception of consumer brands. It also shows the key brand personality, user image, Fashion, Apparel, Women, and individual psychology. The

weakness of this paper is from the research. I think if they do some interview with the designer of fashion people, the reference will be more perfect.

LECTURE: Tuesdays 12th March 2012

Today in class we talked about the media scope, and censorship. I will talk more about censorship, based on my opinion, and what I have learned in class.

Basically censorship is kind of law from

government that is made to remove or

stop all forms public communication on media that contain something harm, and sensitive issues like sexuality, religious concerns, or race. The reason why government should control that to protect the public from something that can influence their mind and have a bad effect to them. In any country, not least in countries that have advanced the film industry such as the United States, the sensor still in the safe place to control the media. Censorship is always needed in all countries. In my opinion censorship its also important for controlling the contain of media. When the state of censorship in the world have been unable to keep pace with the development of media is still run, it means that institutions need to be improved. I disagree if the controversial Freedom of expression is something to against the censorship. In this time the creativity of people really involved in the media, but unfortunately its not accompanied by wisdom and intelligence of moral values. Because after all, even though the film is a form of freedom of that the expression, it must stand in line with propriety. media censorship is person do not needed in like the order to

Governments would agree

maintain public morale. Basically why media

presence

of media censorship is always subordinate to the public ratings. Where the public is always attracted with controversial things, something that can be a hot

gossip, while the public is not aware of with one thing that really important they forget their own morality. TUTORIAL: Fridays 16th March 2012

Today there are three groups that presented about their articles; one of them is my group. My article is talk about What are we doing? Microblogging, the ordinary private, and the

primacy of the present Another group from Neo also presented the same article with my group. For me this article is quite interesting. Its talking about how microblogging bring the effect to the people. But one thing is the weakness for this article the author is too focus to the current situation of how twitter can be so famous right now. And there is no case study in this article. The article focus on structural feautres of microblogging. How the medium like microblogging in the past and what kind of things that affect the microblogging right now. There are 3 things that effect the microblogging, first one is philosophy of technology, political philosohphy, and cultural history. Every philosophy give the effect to microbloging, and microblogging also effect them. The second presentation talking about Utilitarianism in Media Ethics and Its Discontents, in my opinion this paper talking more about the philosophies of ethics that usually using for analysis model.

LECTURE: Tuesdays 19 March 2012

Today is second test for Media law and ethics start from chapters 8,9,10,11,14,15,16,17. The question for the exam almost based on case study, most of them true and false choices. After the test we have another presentation from Yamunah and Jessica about the Frankenstein syndrome and ethical modeling in journalism. This paper try to explore about impact of mega media mergers on ethical modeling that focus in journalism. INTRODUCTION TO MASS COMMUNICATION (SM319) REFLECTIVE JOURNAL EVALUATION FORM
Name: Student ID: Gynethia Loraine Tampi 1000921906

Journal Entries are rated on each point by using this scale: GRADING SCALE DESCRIPTION

0 Unprepared 1 Poor

2 Fair 3 Average 4 Good 5 Excellent

May ignore topics or questions. Thin, inadequate, incomplete. The unadapted, unprepared answer. One-liner or in point form. Last minute cut & paste rush job from websites or blogs. Irrelevant content student obviously making up narration as he either did not attend classes / was not listening; simplistic narration, summary or account. Incompleteness. Confused, even non-existent. Slack, incorrect, possibly inappropriate. Possible cut & paste from websites &blogs. More relaxed application. Usually follows obvious line; may present a stock answer reasonable adapted for the purpose. Ordinary, comprehensible, perhaps rather colorless. Moderately full. Still relevant but perhaps implicitly so. Less controlled and applied. Argument should be evident, but probably less controlled and purposeful. May plod a bit. Full. Will note subtlety, complexities and possible disagreements where these are relevant. Will discuss. Full, relevant and incisive with sufficient and apt example. Progressive, pertinently focused, convincing, well constructed. Clear, incisive, correct and even elegant. Creative and able to think outside the box.

AREAS

GRADING SCALE COMPULSORY YOUR LEARNING FOR THE WEEK 0 1 2 3 4 5 1. Summary of Learning includes the major areas of content found in the lectures, tutorials and reading materials for the week 0 1 2 3 4 5 2. Personal Learning This should cover items that have personally impacted your thinking and practice 0 1 2 3 4 5 3. Application to Career & Professional Goals This should include information pertinent to your current and future career CRITICAL ANSWERS / ENTRIES OF TOPICS & QUESTIONS FOR 7 WEEKS 0 1 2 3 4 5 4. SUMMARY of the various views of the topic being presented 0 1 2 3 4 5 5. ARGUE your point of view your CONCLUSION & PREMISES 0 1 2 3 4 5 6. RELATE the topic to yourself as an individual and to your community, Malaysian society and the world at

large ADDITIONAL TOPIC, FALLACY OR ISSUE(S) IN VARIOUS MEDIUM 0 1 2 3 4 7. SUMMARISE the background as to how you have come across the topic, issue or fallacy 0 1 2 3 4 8. SUMMARISE the various views of the topic or issue 0 1 2 3 4 9. ARGUE your point of view your CONCLUSION & PREMISES 0 1 2 3 4 10. RELATE the impact of the topic to yourself as an individual and to your community or Malaysian society at large ADDITIONAL CRITERIA 0 1 2 3 4 11. CANDOUR
12. ACADEMIC INTEGRITY 0 0 0 1 1 1 2 2 2 3 3 3 4 4 4

5 5 5

5 5 5 5

13. INTELLECTUAL CURIOUSITY 14. Your CREATIVE IMAGINATION as you become attune to or become aware of how different things are interrelated and can have an impact on improving your critical thinking skills on issues relating to Mass Communication 15. Your ABILITY and EFFORT to use and apply critical thinking skills to the topics learned in class
TOTAL:

/75

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