BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 Y E A R B O O K B R I E F P ( 1 - 5 )

BRIEF: To design the Yearbook for Printed Textiles and Surface pattern, following Leeds College of Art guidelines and best reflect the courses design. RELATION TO DESIGN PRACTICE: This brief gave me the chance to work not only with a live client and collaborate with fellow students, but send a full publication to print. This entailed collecting work, costing the print specking it and sending it to professional printers. I was also nominated as project leader which meant, organising the team of designers and working with the course leaders. Initially we were two separate groups

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

merged into a group of 5 so immediately we had to get our concepts together and create a meld between the two.

FIG. 3

DUST PAGE

FIG. 1

INTRODUCtiON

DISCIPLINES

CONCEPTS/INITIAL IDEAS

DEVELOPMENT/PROCESSES

FIG. 2

AVANT GARDE GOTHIC

HEADER - Demi - 12 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ
SUB-HEADER - 11pt ABCDEFGHIJKLMNOPQRSTUVWXYZ
BODY COPY - 10 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

FINAL IMAGES

NAMES

FRONT PAGE/BACK PAGE

SYMBOLS TO SHOW PROGRESSION THROUGH BOOK

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303

YEARBOOK BRIEF P (2-5)

each designers strength. Initially I was responsible for establishing brand guidelines for the book to help explain the narrative, whilst leasing with the course leaders to explain the narrative and structure of the book.

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

The concept for the book was to showcase the stages within which the students worked, using the book to map out 3 different categories; initial ideas, development and final production. That way there was a clear narrative to the book. I set out the book in a clear fashion, and delegated everyones roles to match the sections within the book and to also play to

Fig 1. Page structure to help showcase the narrative within the course. Fig 2. Initial brand guidelines Fig 3. Initial page layout. Specification: Single Page, 210x210 mm.

Jane Dough

janedough@janedough.com Processes: Sketches, layers

Jane Dough

Jane Dough

janedough@janedough.com Processes: Screen print, layers

janedough@janedough.com Processes: Screen print, layers

FIG. 1 FIG. 2

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 Y E A R B O O K B R I E F P ( 3 - 5 )

After various meetings with the course leaders we established that they were not looking for a standard yearbook style book, but instead a coffee table style book which meant exploring dynamic ways to showcase the images. This gave me the chance to develop my skills with layout and create a range of different ways to have the images set on the page. Whilst establishing this structure, I also developed a way in which the type could be displayed alongside the images.
Fig 1. Initial Layout of images

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

Fig 2. Showcasing image layout and text

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303

YEARBOOK BRIEF P (4-5)

Unfortunately not all the students submitted there work which meant we had to substitute with images we had taken, or showcase images of students already in the book. I then re-delegated the sections of the book to the designers in order to put the final layout and style together.

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

In order for the content to best represent our concepts we had to go an photograph certain images ourselves, which entailed visiting the studio and organising times with students to best get shots of them working. We also had to rely on students submitting the work that they wanted in the yearbook, organising a place within which they could send their work to us.

BOOK SPECIFICATION: Size: 210x210 Cover: 4 Pages, Text: 84 Pages Print: Cover: 4 Colour process + Sealer both sides Text: 4 Colour process both sides Paper: Cover: 350 gsm Lumisilk Board, Text: 100 gsm Challenger Edixion Finishing: Cover: Crease; Text fold; lock bind and trim to size and box suitably Quantities: 500

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 Y E A R B O O K B R I E F P ( 5 - 5 )

Once proofed I got the opportunity to send the work to the printers, this involved following the specific guidelines that they had set out and fixing any problems that we encountered within the printing process.

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/