C h a r lot t e h o r n

// Fine art / / P h oto g r a p h y // film

Professional Photographer

07816400627 charlotte.miranda.horn@gmail.com

C h a r lot t e h o r n
// Fine art / / P h oto g r a p h y // film

Professional Photographer

07816400627 charlotte.miranda.horn@gmail.com

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 D AY B R I E F S ( 1 - 3 )

BRIEF: To create a logo and business card for a new photographer called Charlotte Horn. RELATION TO DESIGN PRACTICE: This brief gave me the opportunity to do a quick branding exercise, I could develop my skills with creating logos using type elements as well as push my skills in business card design. I proposed a range of different logos and brand structure with regards to type, and then combined the logo with the selected imagery from the photographer.

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

// LOGO PROPOSAL 1
OUR COnCePT fOR THIS lOgO IS TO

// LOGO PROPOSAL 2
OUR COnCePT fOR THe SeCOnd lOgO,

agaIn InClUde THe MaIn CHaRaCTeRISTICS Of THe PRaCTICe,

IS TO fOCUS On THe MaIn CHaRaCTeRISTICS Of THe PRaCTICe;

HOweveR THIS TIMe fOCUSIng On THe RelaTIOnSHIP BeTween

OPen,

RelaTIOnSHIPS,

PaTeRneRSHIP,

kInd,

dIveRSe

and

PaTIenT and dOCTOR. we Have USed OveRlaPPIng PaTTeRnS

// DEVELOPMENT

CaRIng. THROUgH THIS we Have USed THe MOST aPPROPRIaTe

TO SIgnIfy THIS RelaTIOnSHIP, aS well aS InSInUaTIng SPeeCH

SHaPeS and PaTTeRnS TO IllUSTRaTe THIS THROUgH THe lOgO.

USIng a CIRCle TO SIgnIfy OPen, wITH OveRlaPPIng lIneS

// DEVELOPMENT

TO InSInUaTe RelaTIOnSHIPS/PaRTneRSHIPS/dIveRSe. THROUgH

THIS we Have Taken eleMenTS Of THe lOgO ITSelf TO CReaTe

BaSIC BRand gUdIelIneS THaT COUld Be USed aCROSS a

Range Of delIveRaBleS fOR THe BRand, SUCH aS SIgnage

and STaTIOnaRy.

St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon

PAGE // 1

St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon

PAGE // 3

// FIG 2

// FIG 1 examples of elements taken from logo to apply across the range of deliverables needed for the practice. // FIG 2 examples of the range of signage both inside and outside.

// FIG 1

EXAMPLES OF LOGO PLACEMENT St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon

PAGE // 4

Brand Guidelines

Type

Helvetica Bold Helvetica Regular Helvetica Light

Possible Colour Palette

C 39 M 100 Y 22 K 29

C 91 M 93 Y 3 K 0.1

C 71 M 47 Y 0 K 47

Opacity 50%

Opacity 70%

Opacity 100%

BRAND GUIDELINES St. Martins Branding Proposal // Robyn Russell // Sai Uennatornwaranggoon

PAGE // 5

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 D AY B R I E F S ( 2 - 3 )

BRIEF: To propose a new logo design and re-Brand for St. Martins practice. RELATION TO DESIGN PRACTICE: This brief gave me a chance to work with a live client, getting the chance to go and visit the client and practice as well as organise the designers interested in the pitch. working collaborativly with Sai, I designed a range of different ideas for the logo and together we put together a structure for the branding of the practice. we proposed two separate ideas, showcasing how the design would work and the potential within the brief.

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

ALIAS IS AN INDEPENDANT, UNISEX COLLECTION. I NSPIRED BY PSYCHOALYTICAL STUDIES AND T HE G E N D E R I S AT I O N MOVEMENT IN A MODERN, EMANCIPATED SOCIETY, T HE COLLECTION ASPIRES T O CULTIVATE A MASS O F A NEW GENDE R

ALIAS IS AN INDEPENDANT, UNISEX COLLECTION. I NSPIRED BY PSYCHOALYTICAL STUDIES AND T HE G E N D E R I S AT I O N MOVEMENT IN A MODERN, EMANCIPATED SOCIETY, T HE COLLECTION ASPIRES T O CULTIVATE A MASS O F A NEW GENDE R

SWING TAGS

POSTCARD

TISSUE

BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303

D AY B R I E F S ( 3 - 3 )
RELATION TO DESIGN PRACTICE: This brief gave me a chance to collaborate within university, as well as develop my skills and knowledge with regards to brand guidelines and structure. The student was looking more for a helping hand than actual branding.

ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

BRIEF: To come up with the structure for a fashion students brand identity.