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Campaign Strategy & Deliverables Guidance C300

APR Consumer Segment Marketing Apr 8th, 2009

2009 Lenovo

Key Summary
MARKET
By bringing the premium AIO category closer to mainstream users, this is Lenovos opportunity to truly become an AIO category leader and switch the dynamics of overall desktop market in APR.

PRODUCT
As Lenovos first mainstream AIO product and a potential tower-PC-killer, C300 allows average consumer to own a next generation PC experience at affordable price.

CONSUMER
Reassurance seekers who want to catch up to their friends and the rest of the world, but must seeking for a smart buy at reasonable price.

MESSAGE
Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
2009 Lenovo Page 2

Key Summary
MARKET
By bringing the premium AIO category closer to mainstream users, this is Lenovos opportunity to truly become an AIO category leader and switch the dynamics of overall desktop market in APR.

PRODUCT
As Lenovos first mainstream AIO product and a potential tower-PC-killer, C300 allows average consumer to own a next generation PC experience at affordable price.

CONSUMER
Reassurance seekers who want to catch up to their friends and the rest of the world, but must seeking for a smart buy at reasonable price.

MESSAGE
Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
2009 Lenovo Page 3

Market Trends & Insights


Market Trends Sub-US$499 price segments will grow much faster than high price segments in real terms AIO will be an increasingly competitive segment with more vendors likely to bring out a full range (value >> premium) of AIO PCs within 2009 Value All In One PCs & Small Form Factor (SFF) PCs will open up new category to rival traditional tower desktops, offering similar price/performance but with improved design characteristics Not clear whether value AIOs or SFF PCs will dominate, although both are highly likely to take market share from tower PC category Product Trends Higher market share for value AIO and SFF PCs AMD competing against Atom with low-cost Athlon processors Touchscreen has been introduced into value AIO segment (Asus Eee Top), although currently not viewed as a killer application this may change with Windows 7 operating system release in 2H 2009 Value AIO PCs are being configured to hit price points
2009 Lenovo

Source: IDC, Dec 2008 Forecast

Terminology AIO = all in one PC which integrates a display into the PC system SFF = small form factor PC which is much smaller than a traditional tower PC

Page 4

Market Trend & Opportunity


As one of the first real mainstream value AIOs, C300 helps Lenovo tap into a promising market opportunity & become a leader in desktop category
Market Trends Sub-US$699 price segments are mainstream price market. Sub-US$499 price segments will grow much faster than high price segments in real terms AIO will be an increasingly competitive segment with more vendors likely to bring out a full range (value >> premium) of AIO PCs within 2009

Price
US$799 US$699 US$599 US$499 US$399 US$299 US$199
Small OPPORTUNITY

Pre mium AIO

NEW

Desktop Tower PC

Form Factor PC

Main stream Price

Source:ID,Dec 2008 Forecast

Design
2009 Lenovo Page 5

As the mainstream value AIO, C300 is better positioned than its competitors to replace traditional tower PCs and SFFs, therefore switch the dynamics of the desktop market competition.

$400+

$899+
Dell XPS One

Top-end performance Daily-use performance

Apple iMAC

HP TouchSmart

20" W LCD starts from $899

20W LCD starts from $1199

Performance

Lenovo

A600
22" widescreen LCD starts from $1,149

Gateway One

21.5 W LCD starts from $699

19" W LCD starts from $1,209

BenQ i91 GatewayZX2300


Asus All-in-one

15.6 W LCD starts from $427

18.5 W LCD Retail c.$510

18.5 W LCD Retail c.$530

Low price

High price

Price
2009 Lenovo Page 6

Product Category Overview


Mainstream AIO category offers benefits of integrated design with better price/performance value than premium AIO models Small Form Factor PC is the most direct competitor category, offering the same advantages as the Value AIO category, although without an integrated display

Desktop tower PC
Good price/performance Easy to expand/upgrade Limited design appeal Takes up space Need purchase separate monitor

Premium All in One PC


Takes up less space More design appeal No need for separate monitor Lower price/performance value More limited expansion options

Small Form Factor PC


Fair price/performance Needs only small space More design appeal More limited expansion options Need purchase separate monitor

Mainstream All in One PC


Fair price/performance Needs only small space More design appeal No need for separate monitor More limited expansion options

2009 Lenovo

Page 7

Key Summary
MARKET
By bringing the premium AIO category closer to mainstream users, this is Lenovos opportunity to truly become an AIO category leader and switch the dynamics of overall desktop market in APR.

PRODUCT
As Lenovos first mainstream AIO product and a potential tower-PC-killer, C300 allows average consumer to own a next generation PC experience at affordable price.

CONSUMER
Reassurance seekers who want to catch up to their friends and the rest of the world, but must seeking for a smart buy at reasonable price.

MESSAGE
Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
2009 Lenovo Page 8

Consumer Desktop Product Roadmap


1 Q1 2 3 4 Q2 5 6 2009 7 Q3 Q4 Q1 8 9 10 11 12 1 2 3 4 Q2 5 6 2010 7 Q3 Q4 8 9 10 11 12

21.5W, GM45

23.6W / 25.5w, Calpalla

A6
$749-1299 $749-

A600

A700

21.5W, AMD RS760

B505
21.5W, H57

B5
$649-899 $649-

B510
21.5W, G41, Q2C

B500

A3
$ 499-699 499-

21.5W, Atom 330, ION Mcp79

A300

AIO

C3
$449-599 $449-

20W, Atom

C300
18.5W, Atom

C400 C200

20W, Pineview

3000

C C1
$349-499 $349-

C100 follow-on

C100

BTS/S.P.
Concept New ID

Holiday/W.P.

BTS/S.P.

Holiday/W.P.
LC Refresh ROW Refresh WW Refresh Page 9

Concept

New ID

The edge of box indicates the first wave SS date 2009 Lenovo

Consumer Desktop Portfolio


3000
Value DT
CAGR (08-12) 3000 H
-24% $1299
(2.0%)

Ideacentre
Value AIO
3000 C IDEACENTRE K Expandable Cutting Edge Tech. Powerful IDEACENTRE A Trendy design Space Optimized Fun To Use IDEACENTRE Q

-23% -20%

$1199
(2.7%)

$1099
(3.7%)

-15%
-16%

$999
(5.2%)

$899
(7.8%)

-13%
-3%

$799
(11.0%)

$699
(15.3%)

-2%
14% 10% 23% 20%

$599
(18.7%)

Value Optimized Affordable Worry-free

Career / Entertainment Oriented Tech Optimists

Entertainment Oriented Tech Optimists

Fashionable ID Design Digital Home Solutions


Entertainment / Family Oriented Tech Optimists

$499
(15.2%)

$399
(9.0%)

Value Optimized Affordable Space Optimized


Family / Entertainment

Tech Pessimists

$299
(2.7%)

$199
(0.3%)

Sales Mix

30%-40%

20%-30%

10%-30%

10%-20%

10%

2009 Lenovo

Page 10

APR AIO Product Strategy


Step I: A600 as premium AIO and halo product to build image and claim leadership of the whole AIO category. Main goal is to generate attention and interest. Step 2: 1-2 months after the A600 launch, the mainstream AIO C300 brings the premium category closer to mainstream users, makes itself a compelling replacement to traditional desktop PCs, and builds onto Lenovos leadership in the AIO PC category. Main goal is to trigger desire and purchase action. Step 3: As the AIO category matures, offer more differentiating products like B5xx and A300 to enhance the competitiveness of Lenovos AIO line and secure its leadership role. Main goal is to communicate competitive advantages.

Price
US$799 US$699 US$599 US$499 US$399 US$299 US$199
Small Form Factor PC

Pre mium AIO

Desktop Tower PC

Value AIO
Main stream Price

Design
2009 Lenovo

Source:ID,Dec 2008 Forecast

Page 11

APR AIO Product Schedule -2009


Early Jun. A600: Russia, Taiwan From March A600: HK, India, ASEAN
IdeaCentre A600

Early Jun. C300: Taiwan

Lenovo C300

May.15 C300: PRC,HK, India, ASEAN

Late Q3 B5xx : (temp. plan)

AIO
Jan

ideaCentre B5xx Feb 2008 Q4 Mar Apr May 2009 Q1


2009 Lenovo

Jun

Jul

Aug 2009 Q2

Sep

Oct

Nov 2009 Q3

Dec
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C300 Highlight Features & Benefits


A price & performance competitive AIO for everyone Differentiation from other value AIO

BIGGEST HD SCREEN
Largest screen in value AIO category 20 16:9 format HD display HD graphics support*

DESIGN SIMPLICITY
Integrated display Integrated speakers Single power cable

Desktop Performance & Experience DESKTOP MULTIMEDIA PERFORMANCE + AIO Design & Simplicity
Dual core processors, great for => multi-tasking*** The KILLER Discrete graphics card*

of traditional DT PCWORRY-FREE
Lenovo Rescue System

Stereo speakers Integrated DVD player/burner Watch & record TV**

CONNECTIVITY
Integrated wireless LAN**** FireWire & USB ports Integrated card reader Integrated web camera

Easy recovery of system & personal data

* HD graphic playback support is optional feature on C300 models, requiring configuration with a discrete graphics card installed ** Digital TV tuner is optional feature *** Dual core processor options are available on models with(Intel Atom N3xx series **** Wireless LAN is optional feature
2009 Lenovo Page 13

Product Competitive Advantages


AIO Category Strength Replacement Value
An enhancement of desktop solution to every home Integrated design/solution is the new generation of desktop computing

Affordability
Mainstream price of a premium category

Primary: Upgrade DT to new AIO generation

Secondary: Differentiation from other mainstream AIO Big screen


Largest display
Big 20inch screen

Multi-media

Worry Free
Lenovo Rescue System

Integrated DVD player/burner Optional TV tuner

Product Competitive Advantage:

A next generation AIO PC experience at affordable price


2009 Lenovo Page 14

Product Advantage message tiers


A next generation AIO PC experience at affordable price

Tier1 Claim on Category

AIO as a replacement to DT PC
Integrated design & solution

A new generation AIO PC

Tier2 Value of Lenovo AIO

Affordability
Affordable Real value AIO with optimal performance
The Best Buy AIO

Tier3 Feature Differentiation

Big Screen & Multimedia


Big screen Multimedia features

Differentiating points providing addedvalue

2009 Lenovo

Page 15

Key Summary
MARKET
By bringing the premium AIO category closer to mainstream users, this is Lenovos opportunity to truly become an AIO category leader and switch the dynamics of overall desktop market in APR.

PRODUCT
As Lenovos first mainstream AIO product and a potential tower-PC-killer, C300 allows average consumer to own a next generation PC experience at affordable price.

CONSUMER
Reassurance seekers who want to catch up to their friends and the rest of the world, but must seeking for a smart buy at reasonable price.

MESSAGE
Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
2009 Lenovo Page 16

Segmentation
From the 4 global segments defined by the Forrester study, we have chosen Reassurance Seekers as the key target segment where we are most likely to increase propensity to purchase C300. This is based on the following rational:

Reassurance Seeker Behavior Insights


Purchase PC as a replacement
Reassurance Seekers typically look at a PC purchase as a replacement rather than an upgrade in capabilities, and not necessarily the most powerful machine, which suits the limited features of the C300

Challenges for C300


They want a computer that is durable and reliable and minimize uncertainty, so the purchase of a new category like AIO may be perceived as a riskier investment because it is new technology

Motivated by Good deal


Reassurance Seekers tend to look for lower price points and are motivated by a good deal, therefore the value proposition of C300 is attractive.
Go with C300 Uncertainty

Computer is of designated function


Reassurance Seekers tend to place computers in designated areas of the house (e.g. a study) and are not so likely to multitask with other activities such as watching TV. They view computing as an activity that requires more concentration

Task: Persuade Reassurance Seekers that C300 is no doubt the best choice available

Although style and design is typically associated with Fashion Techies, FTs are more likely to purchase a more powerful PC with a larger range of features and may be put off by the value proposition which is attractive to Reassurance Seekers. High End Reliability Seekers tend to over purchase more expensive 2009 Lenovo PCs and would be much less likely to consider the C300 value proposition 17 Page

Segmentation
Reassurance Seekers
Price paid (with monitor)
-17.6% Price paid for last desktop computer; average for segment vs average for whole study

Reassurance Seekers Profile


(23% of total segmentation base)

Purchase Influencers IT websites/blogs Manufacturer websites Offers/promotions Peer opinions Advertising POS/in-store demo

49% 46% 64% 53% 28% 39%

Multi-PC households with a yearning for reliability and the safety of a branded PC for a below-average price. They love Lenovos core brand and product messages, but must be reached at a lower price point.
Mean age of 39, 68% under-45 Theyre mostly urban61% are urban overall Just under half have kids in their households Theyre multi-PC households2.0 PCs per household89% at least 1 desktop Driven by promotions/offers as the biggest purchase influencer Focus messages on reliability & service, price & ease of use more than design, brand name and technology

Future Purchase Channel Store 61% (-2pts) Online 21% (+3pts) Usage Analysis Apps. & web browsing Communication Multimedia Influencers on Purchase Appearance/design Brand Ease of use/set-up Low price Reliability & service Software & peripherals Technology/performance
56% 73% 61%

40% 53% 69% 70% 77% 58% 57%

2009 Lenovo

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Segmentation
Key Insights for Purchase Decision
Purchase Trigger The primary purchase trigger is a need to replace. They need to catch up to their friends and the rest of the world, word of mouth is important. In-store promoter/sale people is important influence to them. Factors in Purchase Decision Admittedly unfamiliar with technical spec. and how they relate to computer experience. They use feature yardsticks (brand, memory, screen size, operating system) to reduce the range of products from which to make their final choice. They seek products that match their yardstick from which they can then choose amongst based on their individual appeal. Some of the yardsticks (technical specifications) are not necessarily meaningful to them (and may be provided by friends as a minimum to look for). More meaningful features are those that they can see and touch rather than intangible technical features (screen size and quality, keyboard quality). Screen size, number pad and quality of keyboard appear to be more important to RS than those of other segments, and they will upgrade to get these features. Open to purchase from a variety of brands, but want to minimize uncertainty and protect investment just in case. Compromise cutting edge features for price and view technology as constantly evolving and thus dropping in price so dont need to spend top dollar to get a high quality computer.
2009 Lenovo Page 19

Segmentation In-depth Demographic Examination

Young Couples
at the beginning of a new life

Average family with kids Target:

Gift buyers for families

25-40 yrs old, smart consumers who are looking for down-to-earth advices that can help them to make smart buy decision, and to enjoy quality time at home, also to catch up to friends to stay ahead of the trend. Insight : We have a life ahead of us worth looking forward to. Everything in our home including PC are carefully chosen, the best our budget allows, and symbolize a perfect beginning. I want to build a better life and enjoy quality time with the one I love. Insight : I want to provide my family the best that I can afford. Id like to have a new PC to enrich quality time at home and provide education opportunities to our children. To satisfy the whole family, it has to be easy on the mind and budget. Insight : Id like to improve life quality of my families (parents) by giving them a home DT, which is an easy-to-use computer for basic computing tasks. I want my gift to be trendy and special, as well as durable & affordable.

Role of C300 The best choice of PC available for me and my families to enrich time at home, so we can enjoy the best life has to offer
2009 Lenovo Page 20

Key Summary
MARKET
By bringing the premium AIO category closer to mainstream users, this is Lenovos opportunity to truly become an AIO category leader and switch the dynamics of overall desktop market in APR.

PRODUCT
As Lenovos first mainstream AIO product and a potential tower-PC-killer, C300 allows average consumer to own a next generation PC experience at affordable price.

CONSUMER
Reassurance seekers who want to catch up to their friends and the rest of the world, but must seeking for a smart buy at reasonable price.

MESSAGE
Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
2009 Lenovo Page 21

Key Communication Message


Become an AIO category leader and switch the dynamics of overall desktop market
25-40 yrs old, smart consumers looking

Market
Next generation AIO PC entertainment experience at affordable price

for down-to-earth advices that can help them save money, enjoy quality time at home, and stay ahead of the trend.
The best choice of PC available for me and my families to enrich time at home and enjoy the best life has to offer

Product Differentiation

Lenovo C300

Target Insight

Emotional value (lifestyle message) A smart way to stay ahead of the trend and revitalize time spent at home with minimal effort

Rational value (product message) Replace the old PC with a new generation AIO without paying much

Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
2009 Lenovo Page 22

DRAFT CREATIVES

2009 Lenovo

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Key Communication Message


Its time to throw aside the old and bulky PC , and switch to a beautiful next generation AIO life
Product Message Advantage AIO as a replacement to DT PC
RealIntegrated design & solution value AIO in this new category Affordability
Tier1 Msg Claim on Category

Creative Execution Strategy Replace the old PC with the new generation AIO : is the key message
to be communicated in headline and visual, driving consumers desire on new AIO category.

Affordability
Affordable price Real value AIO with solution Integrated design &optimal performance

Tier2 Msg Value of Lenovo AIO

At affordable price: is the secondary


key message communicated thru subline & body copy, building up Lenovo AIO category enhancement

Big Screen & Multimedia


Big screen Multimedia features (DVD, TV tuner)

Tier3 Msg Feature Differentiation

Differentiation: is the third tier


message communicated thru sub-line & body copy. CONSISTENCY: to Leverage A600s visual element, to build up Lenovos consistent AIO category image.

2009 Lenovo

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C300 -- Photos

2009 Lenovo

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C300 -- Hunting

2009 Lenovo

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Creative Execution Strategy Explanation


Tier1 Msg Claim on Category

Tier2 Msg Value of Lenovo AIO

Tier3 Msg Feature Differentiation

2009 Lenovo

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DELIVERABLES PLAN & SCHEDULE

2009 Lenovo

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Deliverables Plan & Schedule


Item
Print AD OOH Web banners POS kit Datasheets Compare Sheet Web pages Photography Training materials Product samples Press release Press kit Microsite/minisite

Detail
DG & brand templates OOH ideas and templates Several web banner templates Various items, tbc Product datasheets Series datasheet, compares product within series Lenovo.com web pages Product & lifestyle photography assets Product training materials Samples for press reviews Product announcement Detailed press kit, based on a theme (tbd) Dedicated microsite

Team
Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Web team IDC/Dentsu LTS
BU/Cons. Segment Mar.

Delivery Target
End April End April Early May End April End April End April Early May March onwards Early May Early May Tbc Early May End May

PR team
PR team/Cons. Segment Mar.

Possibly from PRC team

2009 Lenovo

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Campaign Execution Cadence


Here we are~!

GA = general availability of product on shelf GA13W


Product Info. & strategy Brief to Agency and Region 4P manager

GA12W

GA11W

GA10W

GA-9W

GA-8W

GA-7W

GA-6W

GA-5W

GA-4W

GA-3W

GA-2W

GA-1W

GA

Campaign Strategy & deliverable Guidance Brief to Regions & get Input

Offline & ad-hoc meeting/co-work Join weekly APR Marketing interlock as needed and use for region checkpoints/optimization Executives Approval
Key creative/delive rables delivery

Playback from regions

Product Info. & Strategy Brief AD agency & regional 4P manager on product F&Bs, segmentation, suggested communication strategy, industry/marketing insights

Campaign Strategy & Deliverable Guidance Brief regions completed strategy; product F&Bs, segmentation, communication strategy (agreed with AD agency), industry/marketing insights, deliverable guidance, geo execution guidance (marketing mix, etc)

Campaign Execution Playback Region playback plan on how they will execute campaign, including marketing mix, deliverables usage, budget, etc.

Key Deliverables delivery Delivery of FA/Source file of creatives, POS. Product video, PR articles, web-page, training material, etc will be delivered before/after around this timeline.

2009 Lenovo

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COUNTRY EXECUTION GUIDANCE

2009 Lenovo

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Country execution guidance insights from segmentation


Flyers and coupons trigger purchase through communicating the overall value of the product for the price Reassurance Seekers tend to do a limited amount of research in preparation for purchasing a computer. The information they gather is from store flyers, newspaper advertisements, commercials, direct mail and e-mails from retailers or manufacturers. When looking for information through the Internet, Reassurance Seekers conduct general web searches and go to familiar websites, though they are the least likely segment to do online research before making a purchase During the shopping process people are the most important source of information, whether inperson or online. This may be friends, co-workers or salespeople in store. They seek advice and want to know about other peoples experiences to help them decide what to purchase. They are easily influenced by salespeople at retail locations and may need affirmation from them or friends that they are making the right choice. Reassurance Seekers seek face to face interaction. Store conditions matter more to Reassurance Seekers than to participants in other segments. Some desire to go when the store is quiet, not crowded, in order to talk one-on-one with the salesperson

SUMMARY KEY FACTORS: Most important: offers/promotions + in-store sales people Secondary: DG advertising & in-store flyers + product reviews on web

2009 Lenovo

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APPENDIX

2009 Lenovo

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C300 Design Outlook

2009 Lenovo

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C300 Technical Specifications

Hardware

2009 Lenovo

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C300 Technical Specification

Software

*This list is for indicative purposes. Actual software may vary between countries and regions .
2009 Lenovo Page 36

C300 Product Configuration


C300 US$399-599
Processor Chipset Memory Graphics Wireless/LAN Display Audio HDD ODD Interfaces/connectors SPECIAL FEATURES Dual Core Intel Atom processor Intel 945GC 1G-2G DDR2 667 Intel integrated / Radeon HD 3450 802.11b/g (optional) 20 1600x900 resolution (720p), 16:9 format Integrated HD audio with stereo speakers (2* 2W) 160GB-640GB(1 slot) Tray-inn RAMBO(1 slot) 6in1 card reader, FireWire & USB2.0 Digital/analogue TV tuner (optional) Integrated web cam VeriFace face recognition Bright Vision Lenovo Rescue System Vista Home Premium/Basic or WinXP Black, white

Operating System Colors

2009 Lenovo

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Competitor Product Analysis


Value AIO PCs

Asus Eee Top Price Ship time Display US$599+ March 15. HD display, 16:9 format with touchscreen Intel Atom N270 Optional DDR2 1GB+ 160GB+ No 802.11n No Integrated Integrated

Gateway ZX2300 US$499+ April? 18.5 HD display, 16:9 format AMD Athlon 2650e
(1.6GHz, FSB800)

Lenovo C300 US$399 End May 20 HD display, 16:9 format


Intel Atom CPU N230 / N330 (dual core)

CPU HD graphics Memory HDD ODD Wi-Fi TV Tuner Webcam Speakers

Yes DDR2 1GB+ 160GB+ Integrated DVD burner 802.11b/g No Integrated Integrated
2009 Lenovo

Optional DDR2 1GB+ 160GB+ Integrated DVD burner 802.11b/g (optional) Optional Integrated Integrated
Page 38

Value-Line All-in-Ones Features Comparison


Lenovo C300 is the best, most compact value All-inOne!
GatewayZX2300 BenQ nScreen i91

LenovoC300

Screen size Processor Memory ODD Compact? Screen power switch USB slots LAN Wifi Firewire 1394 port

18.5 screen AMD Athlon2650e 2GB Yes Fat base No 5 100MB Yes No
2009 Lenovo

18.5 screen AMD Sempron 2GB No Fixed base Yes 6 100MB Yes Yes

20 screen Intel dual-core ATOM 2GB Yes Folding stand Yes 6 100MB Yes Yes
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Competitor Product Analysis


Small Form Factor (SFF) PCs

Asus Eee Box Price Ship time Display CPU US$299+ Now! None Intel Celeron / Atom

Dell Hybrid Studio US$399+ Now! None Intel Pentium / C2D

HP Pavilion Slimline US$299+ Now! None


AMD Sempron/Phenom / Intel Pentium/C2D /C2Q

HD graphics Memory HDD ODD Wi-Fi TV Tuner Webcam Speakers

Optional DDR2 1GB+ SSD/HDD options No 802.11n No No No

Optional DDR2 2GB+ 160GB+ DVD burner 802.11n (optional) Optional (external) No No

Optional DDR2 2GB+ 250GB+ DVD burner 802.11n (optional) Optional No No

2009 Lenovo

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Competitor Product Analysis


Summary

C300 versus Value AIO Competitors


Set up comparable with other Value AIOs Largest display among value AIOs, at 20 Largest range of processors, including dual core support Integrated DVD player/burner Optional TV tuner Equal or lower price than competitors Asus Eee Top includes touchscreen Competitors have wireless on all models

C300 versus SFF Competitors


Easy set up with integrated display and speakers SFF PCs dont include a display! Processor range comparable with most SFF PCs ODD comparable with most SFF PCs Optional TV tuner comparable with most SFF PCs Approx. equal price with competitors when including cost of monitor SFF PCs dont include a display, so no touchscreen either! Comparable with most SFF PCs, wireless is option
2009 Lenovo Page 41

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