COMPANY STRATEGIC ANALYSIS COVER PAGE

BAHEEHR UNIVERSITY SOCIAL SCIENCES INSTITUTE BUS 5103 STRATEGIC MANAGEMENT COURSE COMPANY STRATEGIC ANALYSIS COMPANY ANALYZED STUDENT NAME STUDENT NUMBER DELIVERY DATE Write you answers under each title. You can expand the space as much as you wish. CONTENTS Student Name & Last name: Murat Erdem

School Number: 842761

Company Name: Toyota Motor Corporation

Year of Establishment: The company was established in 1937 by Kiichiro Toyoda.

Scope of Activities Toyotas main activities are are automobile and motorcycle production. The company has also non-automobile activities about housing,finance,information technology systems, marine and biotechnology. Brand names Toyota Motor Corporations main brand is Toyota. Toyota is a well known brand all over the world and has a high market share. The other well known brands of company are Lexus, Hino and Daihatsu.

Mission Statement The mission of the Toyota Motors Corporation is to make maximum long-term profits for its stockholders and be a good corporate citizen Vision Statement To become the most successful and respected car company in each market around the world by offerring customers the best purchasing and ownership experience. Factors in the General Environment Which concrete current and future general environmental (political-legal-economicsociocultural-technological, etc) conditions are likely to affect the activities? Su an amerkida cikan Toyota krizinden bahset, priustan bahset

Factors in the Immediate Environment 1. 2. 3. 4. 5. 6. Power of the competitors Power of the new entrants Power of the buyers Power of the suppliers Power of the substitute products Power of the Government

Social Responsibility Initiatives Since its foundation, the philosophy of Toyota has been to be of service to society and contribute to society through the manufacture of automobiles.. Toyota company has projects about Global Warming Prevention Initiative, Sustainable Plant Activites, Automobile Recycling and Environmental Conversation Initiatives. With Global Warming Prevention Initiative, Toyota considers responses to help prevent global warming to be a priority management issue and is implementing measures to reduce CO2 emissions by restricting energy consumption in all areas of business activities, and in all stages of vehicle development and design, production, logistics and sales. With Sustainable Plant Activities, The company consider the concept of a plant that fully utilizes natural resources, while existing in harmony with the natural environment. Environmental Conversation Initiatives project includes Toyota Forests, Toyota Institute of Sustainable Living. The future plans of Toyota is announced with Global Vision 2020 project. This project can be summarized as: The environment surrounding the automotive industry is undergoing drastic changes, with economic development accelerating in a number of regions throughout the world and environmental and energy-related issues having an impact on a global scale. Amid these changes Toyota endeavors to remain a useful member of the global and local communities and toward this end has formulated its "Global Vision 2020," which provides a future vision for Toyota's place in the world. Ethical Standing Do they have an ethical statement? How do they approach ethical issues? Effects of Technology

The technology level in Toyota manufacturing systems is the leading technology in automobile sector. Toyota listed as the third most innovative company in 2009(businessweek) and prove the high level of technology. Lean manufacture system, JIT(Just in Time) production and the most respectable car of Toyota, Linus, are the most important technological advantages of Toyota. The firm philosophy, kaizen, is also gives clues about the importance of technology for Toyota company. Kaizen refers to a philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, supporting business processes, and management. Kaizen aims to achieve continuous improvement in a company and all employees involved in this progress. Toyota is the most known company that has a huge success with kaizen system. Competitive Advantages 1. Competitive advantages? 2. Are competitive advantages sustainable? Enduring? Imitable? Sirketteki anlayistan , cost azaltmasindan uretim sisteminden musteri ile bagi iyi kurdugundan bahset Ways of achieving competitive advantage Kurulu hangi stnlk salama yollarn izlemitir? 1. Cost Leadership? 2. Product Differentiation? 3. Focus? 4. Quick Response? 5. Internal Research and Development? 6. Concentric diversification?(bulamadim) 7. Unrelated diversification? 8. Vertical integration? 9. Horizontal Integration?(bulamadim) 10. Flexibility? Innovations The production systems of Toyota is the pioneer in manufacturing processes. The lean manufacturing system, JIT and kaizen philosophy contributes Toyota to take the third place in the most innovative companies list. The lean manufacturing(devami word dosyasinda) Certification Any certification in ISO 9000, ISO 14000, ISO 22000, ISO 10001, OHSAS 18000? Alliances What type of strategic cooperation is used historically and currently? 1. Strategic Alliances 2. Acquisitions 3. Mergers 4. Joint ventures 5. License Agreements

6. Management Agreements 7. Franchising Activities 8. Others Management & Organizational Strategies 1. 2. 3. 4. 5. 6. 7. Any changes in organizational structure? Delayering, etc. Any Business Process Reengineering and process improvements? Focus efforts on which core competencies? Any productivity increases? In which areas? Any radical changes in inputs? Which? Any opportunitism enacted (other than fraud)? Any changes in basic performance measures and metrics?

Corporate Governance Which methods are used? Acknowledgement

I conducted this study - research on my own using the below cited sources. I have not received any help in preparation of the contents from other individuals and or professional organizations. I have not partially or fully submitted this assignment to any other class or instructor.

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