EIGHTH FLOOR, DAMAJ2 BUILDING, KOLEILAT STREET, RAS EL NABEH, BEIRUT, LEBANON

PHONE +961 3 364815 MOHAMAD.BADR@GMAIL.COM WWW.MOHAMADBADR.COM

MOHAMAD A. BADR
PROFESSIONAL PROFILE

Award winning, dynamic executive with more than 8 years of experience managing, marketing, branding, operations, personnel and project development Strong leader with motivational management style and a reputation for building and retaining highly motivated teams Skilled marketer who has created and executed high-impact, multimedia marketing campaigns that consistently generated new revenue streams and achieved improved performance in targeted market segments. Motivated achiever who is nationally recognized for combining program excellence, integrity, and innovation with best practices and disciplined attention to achieving immediate and long-term goals and objectives. Expert in Visual Presentations with excellent public speaking skills.
KEY COMPETENCIES GAINED THROUGH EXPERIENCE Competitive Analysis Market Intelligence Brand Management Guerrilla Marketing Public Relations Public Speaking Marketing Strategy Special-Events Management PERSONAL INFORMATION

Positioning Strategies Marketing Communications Sales Support Product Development

Nationality: Lebanese Date of Birth: 13/07/1981 Gender: Male Marital Status: Single
WORK EXPERIENCE

Strategic Initiatives & Branding Director ITSME Innovators & Trendsetters of the Middle East

Summit, Gianni Barbato Barbato Design Studio, Hamour International, Food 4 Mind, Rahbani Productions)

From November 2011 ongoing (Develop and Lead key strategic projects, Interpret Market Research to identify new business innovation, Develop Strategic Marketing plans for new Ventures, Collaborate with functional area colleagues on implementing new projects strategy and launching new initiatives, Develops presentations for internal and external meetings, Coordinating all marketing functions for the purpose of assuring brand consistency, Align initiatives and strategies internally and externally with the overall brand message, Control communication matrix for both ITSME projects and external clients) Projects and Clients List: Social Entrepreneurship

Marketing Director - Brand Management Consultant Spreadminds Marketing Agency

From January 2009 January 2012

Authority of Lebanon IDAL, Starbucks, Lifestyles Health Club, Chatawi Group, Primedia, Printech, AK Production, Lihamra2i.com, Fransabank, Tehini Hana & Co, Sannine, Stronghold, (online: Lihamra2i.com, Liveachrafieh.com, mosaicachrafieh.com, eidealonline.com, isic.idal.com.lb)

(Marketing Consultant and Business Development Expert, brand building and marketing consultant, Project development and Coordination, Strategic analyst, Marketing and Sales Coaching and development, Visual Presentation and Public Speaking Trainer) Client List: Eideal, Curves International, Investment Development

- In 2010 Created, Launched, and Managed the First International Photography project in Lebanon: Mosaic: Achrafieh International Photography Contest Organized 12 Photo-exhibitions & 2 International Workshops and Lectures Project was covered by Major Local and Regional Media MBC, Alaan TV, Al Hurra, Future TV, MTV, LBC, NBN, TL, OTV, Assafir, Annahar, Alakhbar, Albalad, l'Orient le Jour, Alshark el Awsat, Alhayat, Time Out Beirut., Radio Alshark, etc
--- Received the Live Achrafieh Award for the success of Mosaic: Achrafieh International Photography Project and for its contribution to the neighborhood and the community of Achrafieh

- In 2009 Created, Launched, and Managed the First International Street Photography Contest in Lebanon: Lakum Hamra2ukum wa Li Hamra2i - Organized 7 Photo-exhibitions & 2 International Workshops and Lectures Project was covered by Major Media Future TV, MTV, LBC, Assafir, Annahar, Alakhbar, Albalad, Alshark el Awsat, Time Out Beirut., etc followed by a top selling book: My Hamra, your Hamra currently sold at Virgin, Antoine, and other major Libraries.

Investor Support Analyst

Station: Investment Development Authority of Lebanon IDAL Presidency of Council

United Nation Development Program UNDP

SWOT Analysis and projects development, ISIC usability enhancement and project coordination (isic.idal.com.lb), IDAL Presentations Enhancement and workshop.

From September 2006 December 2008 (Provide information and assistance to investors, Gives back-up (preinvestment) assistance to prospective investors, preparation of sectoral reports, Developed Branding Lebanon Strategic Plan, Nahr Ibrahim

Project Management and Marketing OTV SA subdivision of VEOLIA Environment - France, Beirut,
Corniche Alnaher, Victoria tower From October 2005 January 2006 (Trainee, Preparing expeditions follow-ups data and financial reports for the ongoing projects of WWTP in Nabatieh and Ras Nabi Younes

Marketing Strategy and Commercial planning research for current and prospective markets including Lebanon, Jordan, Qatar, Egypt, Kuwait and Oman requires Management, Marketing, Finance, and
Excel knowledge alongside a good command of French and English)

Membership Advisor Sales and Marketing Lifestyles health club, Ras Beirut, almada bldg From March 2003 May 2005 (Presenting the facilities, price presentations, enrollment procedures, and after sales feedback and assistance. Prepared a SWOT analysis for

lifestyles and a detailed structure for a new department (PR and Marketing Communication department) alongside a full activities program requires good sales techniques and good communication
skills)

EDUCATION

B.S. in Business Administration Management American University College of Science and Technology, Lebanon, An affiliate to the State University of New York, New York, USA date of graduation: July 2005 Major and additional courses: (Economics International Business Marketing Operation Mgt Project Mgt Social Psychology International Relation Political analysis Accounting Finance TQM) o E-learning: brand management, guerilla and stealth marketing strategies, corporate image and identity (white papers, best practices and online correspondence) Lebanese Official Bacc. II with emphasis on philosophy Ramel elZarif Official Secondary School, 1999
COMPUTER SKILLS

MS Word, Excel, PowerPoint, Internet, Social Media Platforms, Visual Presentations, Adobe Lightroom, Basic Photoshop (Personal Presentations on Slideshare.net have been selected as Presentation of the day (2 times) and featured on the front page several times.
LANGUAGES

Fluent in English, French, and Arabic

ART, SOCIAL INVOLVEMENT & HOBBIES

In 2012, collaborated with NOKIA CORPORATION as the Official Photographer to test and Launch the new revolutionary 41 Megapixels' Nokia 808 PureView in Lebanon and Jordan. April 19, 2012 May 18, 2012, Showcased my Solo Photography Installation entitled: "The Power of " At Ayyam Gallery, Beirut In 2012, I have been nominated for the fourth cycle of the Prix Pictet, the worlds leading photographic award in sustainability In 2011, Exhibited my photography project "Prayers of Light" at the prestigious 'Ayyam Art Center' in Dubai, while being selected as one of the finalists of the Pan Arab 'Shabab Ayyam Photography Competition'. Received the 5th place Award Work & Projects published on International sites: Behance network, Photography Served, and on Local and Regional TV Stations: Future TV, Orbit. My photographs have been sold in the 12th and 13th editions of the Young Collectors Auction organized by Ayyam Auctions in Dubai

Poetry Currently finalizing my first poetry book to be published early 2013. Founder and President of the Neo Student Society (Major Social Club at AUST Won the Best club Award of the year and Best Club Activity Award of The year) 2003-2004 President of the Student Committee Ecoles Secondaire Ashriafieh Physical education, Body Building & Basketball Reading: (Business related topics, Politics, Psychology, Poetry, etc)
REFERENCES

Available upon request